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RTR Sports Blog
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Sports Marketing: A Touch of Eastern Style for Liverpool FC
There are some universal laws men cannot ignore if they want to achieve any goal. Globalization is one of them, and a brand which symbolizes glory, success and tradition, like the one of Liverpool Football Club, can not be exempt from that. It should therefore be considered from this perspective, the deal on a triennial basis, between the Merseyside club and Ramsey, the turkish brand of men’s clothing, for …
Sports Marketing: Chelsea FC and Sauber. The Soccer Ball has landed in Formula1
Football and Formula 1. Traditionally, these two disciplines are at the heart of the Old sporting continent, whose tens of millions viewers are connected to every appointment. In Italy, Spain, Germany, England, Holland(and others) people live with football and motorsports, that’s the way it is. In this …
Sports Marketing: Race to Olympics, a British point of view
99 days are missing to the London Olympics. The so-called “big build” of the main venues has been completed with few dramas, LOCOG have commendably raised £700m in commercial revenues to pay for the staging of the Games and the torch is due to land …
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