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Monthly Archive for: ‘June, 2012’
Sports Marketing: McDonald’s Launches its Final Campaign for London 2012. The Cost: 10 Mln Pounds.
10 Million Pounds. This is the colossal cost of the new -and final- activation campaign for London 2012 launched by McDonald’s. The famous fast food chain, one of the official sponsor of the Olympics since 1968, has presented a few hours ago the new initiative …
Euro 2012: Italy-England. The British Point of View
While waiting for Sunday, I wanted to be politically correct. My colleagues will forgive me. Roy Hodgson has fashioned a side that is proving hard to beat with England battling to a well-earned draw against France in their Group C opener before seeing off Sweden and co-hosts Ukraine to top the standings. Hart, …
MotoGP: The Poster of GP of San Marino. Valentino Rossi and Alex De Angelis as Ambassadors
Last Friday, as the whole MotoGP paddock was getting ready for the Hertz British Grand Prix at Silverstone, the curtain was pulled over the official poster of the Aperol Grand Prix of San Marino and Riviera di Rimini, to be held September 14th to 16th …
Tennis: Nadal, Djokovic and Federer. From Roland Garros to Wimbledon
After the rain comes the sun … and Nadal! El mallorquín won the 7th French Open and made history. Djokovic’s defeat meant he fell one match short of joining Rod Laver and Don Budge as the only two men to win four consecutive Grand Slam …
RTR is a leader in sports marketing and sports sponsorship. For over fifteen years we have been helping companies to achieve their objectives by using sport and its stars as a winning communication tool.