Sports marketing: Attracting new market segments – Nike Fuel
One of the first lessons of semiotics, a discipline on which the study of communications is vastly based, is the need to understand the reasons behind appearances. Among the many details composing a thing, what is the real meaning of every single piece? How does it contribute to …
SigmaTau is the Official Sponsor of the Salomon Carnifast Team for 2012: the deal has the RTR signature
BOLOGNA, 13th February 2012 – Carnifast, the food supplement created by the Sigma Tau research, has become Official Sponsor of the Salomon Carnifast Team of Trail Running. The foundations of this deal there lay on the work and the support of RTR Sports, leading agency in sports …
Sports Marketing: ‘Which are the sporting events with the largest public of the world?’ ‘The Races, baby!’
“A day at the races” is the fifth album by Queen, released on LP in 1976. At that time, Freddie Mercury, as well as the Marx Brothers in 1937, was referring specifically to horse racing. However, ironically, this title is back today with an extraordinary …
British Airways – “The Race” – London 2012 Olympics Commercial
Really funny and inventive ad by British Airways for the 2012 London Olympic Games. Some suitcases from Usa, Uk, Japan, Brazil and South Africa put up a fantastic race to get to their destination as soon as possible. Brilliant – All rights are properites of …
Budweiser Super Bowl 2012 Commercial – Hockey Flash Fans
Incredible commercial by Budweiser shot at a ice hockey game in Ontario. A heart-warming, amazing flash mob. Probably the simplest, yet one of the best ads out of the XLVI Super Bowl. Song is “Keeping Warm” by We Were Promised Jetpacks – All rights are …
Sports Marketing: Sport Sponsorship is growing. ‘It is the best way to engage new clients’
In a recession time, when every penny invested in marketing is heavy and meditated, companies are seeking safe and effective ways able to contact and engage the target. So we are not surprised by the research carried out by IFM who reports a 41% growth for the number of companies that during 2011 invested in sports marketing, even …
Sport Sponsorship in 60 seconds
An amazing video that explain Sport Sponsorship concept in 60 seconds. For further information, Contact Us
Amazing Boxing Commercial
“I still have a soul”, an amazing commercial about boxing.
RTR Sports Marketing
RTR is a leader in sports marketing and sports sponsorship. For over fifteen years we have been helping companies to achieve their objectives by using sport and its stars as a winning communication tool.
Thanks to RTR, “we work, you win” will prove to be more than just a slogan.
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RTR Sports Marketing – We Work You Win