Sports Marketing – App Store for Sports Geeks
When CBSSports.com Fantasy Baseball League platform was launched later this month, the fans had a whole series of new tools, giving to CBS Sport an advantage over competitors. From January 31, CBSSports.com, is opening its own app store – CBS Sports App Central – where third-party …
Footballer fired after posting an homophobic tweet aimed at Gareth Thomas
Oxford City striker Lee Steele have them fired for posting a comment on Twitter About homophobic former rugby player Gareth Thomas of Wales. Mike Ford, director of the Southern Football League Premier Division club, said that the decision taken in response to WAS Steele About …
Sports Marketing – Venture Capitalism and Sports Franchises: A Profitable Team
By Sara Mackey Many people have dreamed about owning their own sports team, but few have managed to make that dream a reality. With the recent economic uncertainty, sports teams have suffered as a result. Recently, the NFL announced a plan to start an estimated …
Sports Marketing: 5 Challenges Sports Business May Have To Face In 2012
As 2011 draws to a close we take some time not to review this year’s finest but to take a look at the possible challenges the sports business industry may have to face in 2012. Obviously, none of this is in a specific order, just …
Sports Marketing: Ontario Teachers’ Seals $ 1,29Bln Sports Business Deal
Ontario Teachers’ has sold its 79,5% stake in Maple Leaf Sports & Entertainment for $ 1,29Bln, making it one of the best deals in the history of sports marketing. The Ontario Teachers’ Pension Plan is the organization responsible for administering pensions for public school teachers of the Canadian province of Ontario. The …
News: Bomboogie and Warner Bros. Pictures: the Motor Show deal thanks to RTR
Once again RTR Sports Marketing is one of the main characters at the Motor Show, the Bologna Fair from 3 to 11 September 2011. The work of the agency led by Riccardo Tafà was essential to confirm two important companies within the major motoring event: BomBoogie, renowned urban clothing brand and Warner Bros. Pictures, the famous movie studio involved in launching ”Sherlock Holmes: Game of Shadows”. BomBoogie (www.bomboogie.it) is a longstanding partner of the Motor Show. Nine years …
Sports Marketing: Shahid Khan Buys Jacksonville Jaguars For US$760 Millions
The Jacksonville Jaguars National Football League (NFL) franchise has been bought by Pakistani-born businessman Shahid Khan. The outgoing owner, Wayne Weaver, who has owned the Jaguars since the team’s inception, announced the news on Tuesday at the team’s home stadium, EverBank Field. Khan, the owner …
Sports Marketing: London 2012 – International Inspiration programme launches in Ethiopia
The London 2012 Organising Committee (LOCOG) announced that International Inspiration, London 2012’s international legacy programme, has launched in Ethiopia. The programme was officially launched with the signing of an agreement between the Ethiopian and the UK Government at the British Embassy, and was marked by 4,000 …








RTR is a leader in sports marketing and sports sponsorship. For over fifteen years we have been helping companies to achieve their objectives by using sport and its stars as a winning communication tool.