10 Smart Roadster Richmonds are the megaprize for a magnificent promotion organised by RTR for Allison SpA, a leading company in the manufacture and retail of high quality sunglasses, including the John Richmond brand. The trade promotion initiative has been devised and created by RTR, the Bologna-based sports marketing and services agency.

The promotion consists of 4 prize draws, in which thousands of John Richmond clothes and accessories are up for grabs, and a final superdraw for 10 Smart Roadster Richmonds: one for each sales area in Italy. Opticians can enter the draw by buying a small quantity of eyewear from the John Richmond collection between January and December 2005. The more pairs of glasses that are purchased, the greater chance they stand of winning, thanks to a system of tokens which allow purchasers to take part in the draws and with which chances of winning increase exponentially.

Created for people looking for the excitement of a sporty drive and a certain stylistic rebelliousness, The Smart Roadster Richmond has been produced in a limited edition of only 100. Dynamism, personality and avant-garde technology, qualities which have always been the hallmarks of the Smart brand, mate perfectly with the profane styling and aggressive design typical of John Richmond.

The promotion has been conceived to reward authorised John Richmond retailers in a unique way, using an original and alternative means that involves three significant, trend-setting companies.

RTR has once again distinguished itself in the sphere of marketing operations by devising a highly innovative trade promotion, proving itself to be a flexible, multi-faceted business that is able to give the best in the most varied of contexts.