Bomboogie and Motor Show: the partnership is renewed thanks to RTR
For the tenth consecutive year, the well-known Bomboogie urban wear clothing brand renews its collaboration with the Motor Show, the most important automobile exhibition of our Country. Yet again, the partnership is being handled by RTR Sports Marketing, a leading agency in the sports marketing business.
Bomboogie (www.bomboogie.it) confirms its role, not only as the official clothing brand of the Bolognese event, but also as title sponsor of the Bombooogie GT Challenge, involving grand tourers, and of the Bomboogie Trofeo S2000 Rally.
Through prestigious participations, such as the Motor Show, Bomboogie reinforces its position as an outstanding brand on the Italian clothing scene. In fact, on the day prior to the show opening, Cristiano Musso, CEO of Bomboogie, expresses his satisfaction: “Our collaboration with the Motor Show has become an integral part of our brand identity: down through the years, we have noticed that our target and the public of this important event identify with each other to an increasingly large extent. As always, the collaboration of RTR has been invaluable”.
Motor Show, the International automobile show, now at its 37th edition, will be held at the trade fair pole of Bologna from 5 to 9 December 2012. As usual, the event will present an opportunity to preview models, to promote the excellence of International automobile markets and to enable the public to experience all the excitement of motor exhibitions held in the Motor Sport Arena.
The presence of RTR at the Bolognese show, unique in its ability to effectively combine the automobile market with racing events, confirms the agency’s role as a leading player in sports marketing and sponsorships in the car industry.