Bomboogie, the well-known brand of street and casual wear, and already Motor Show partner for three years, has confirmed its association with the Salone internazionale dell’Automobile (International Automobile Exhibition) in Bologna as Official ShowWear. The deal, which includes some interesting innovations, bears the signature of RTR Sports Marketing, a leading agency in the field of sponsorship tied in with the world of sport.

From the 7th to the 17th of December 2006 Bomb Boogie will be dressing all of the staff at the most anticipated event of the year, thus counting on a sure return in terms of visibility. The numbers from previous shows, in fact, speak for themselves: in 2005 1,181,323 visitors came through the show’s doors, and 436 exhibitors from 19 countries decided to take part.

In addition to taking care of clothing, Bomboogie will also be Title sponsor of some of the most enthralling races of the Motor Show 2006: Bomb Boogie Eurotouring, Bomb Boogie Xtreme Supermotard and the Bomb Boogie Gran Turismo Challenge, involving the top racing drivers from the Gt series. Its logo will be on view on advertising hoardings, towers, totems and prize-giving backdrops.

The association between the clothing brand and the queen of motor shows by now is based on tried-and-tested synergies and on perfectly shared goals: suffice it to think that the profile of visitors to the Motor Show (mainly men between aged between 17 and 34) coincides perfectly with Bomb Boogie’s target, thereby allowing it to carry out a brand promotion operation which is targeted and on a large scale.

Cristiano Musso, managing director of Space 2000, the Turin-based company that owns the Bomb Boogie brand, declares: “Bomb Boogie feels at home at the Motor Show, the public appreciates our brand and it’s an excellent partnership. Our decision to renew it becomes easier every year and goes hand in hand with our brand’s success.”

Riccardo Tafà, managing director of RTR, adds: “A partnership that continues over time brings innumerable advantages to both parties in terms of visibility and credibility among their targets. That’s why I’m particularly satisfied that the association between Bomb Boogie and the Motor Show has been renewed for the fourth year.”