The support of RTR Sports Marketing, leading agency in sports marketing, has made possible the deal between FAAC and the Yamaha Factory Racing Team. It is the gathering of two big companies: FAAC, leader in the automation technology and Yamaha Factory Racing, three times MotoGp World Champion. The agreement between these two brands will allow FAAC to use Team Yamaha Factory Racing’s name, fame and sporting image; moreover FAAC could have access to every Hospitality facilities. The FAAC logo will be displayed on the fairings of Ben Spies’ new YZR-M1, and on Jorge Lorenzo’s leathers, too. RTR Sports’s contribution has been essential to reach the signature of the deal for 2011 and the optioned one for 2012. The decision to join MotoGP world is a strategic choice: FAAC has now a communication platform offering more and more visibility in 13 different countries, through the Sports Sponsorship channel. Jacopo Malacarne, FAAC Sales & Marketing Manager, said “FAAC has always believed that the most important resources of a company are its human resources, the spirit and the passion that guide them every day in working together. That is the reason why we recognize our company in the soul of the Yamaha Team, a vivid example of passion and winning team spirit”. Lin Jarvis, Yamaha Motor Racing Managing Director, added “The decision FAAC has made is a pride for the Yamaha Team, the kind of pride that comes out with such an important cooperation”.