Once again RTR Sports Marketing is one of the main characters at the Motor Show, the Bologna Fair from 3 to 11 September 2011. The work of the agency led by Riccardo Tafà was essential to confirm two important companies within the major motoring event: BomBoogie, renowned urban clothing brand and Warner Bros. Pictures, the famous movie studio involved in launching ”Sherlock Holmes: Game of Shadows”.

BomBoogie (www.bomboogie.it) is a longstanding partner of the Motor Show. Nine years in a row are testimony to a good work and many achievements. In 2011 theTurinbased brand, as well as providing the official apparel of the entire event, is sponsor of important events, such as Bomboogie GTChallenge, Historic Challenge Bomboogie by Scuderia Bologna and the SuperTrofeo Bomboogie N.
On the other side, Warner Bros. Pictures has chosen the Bologna Motor Show to present the second instalment of the success of the world’s most famous detective: Sherlock Holmes, Game of Shadows (www.sherlockholmes2.it). Through ‘Out Of Home’ billboards, posters and trailers projections made ​​by the interactive use of iPad and iPhone, the atmosphere of the latest production of the Movie Studio pervaded and animated the days of the Motor Show.
With these commercial operations, RTR Sports Marketing is reconfirming its leadership in sports marketing, continuing to work with the most important world-class stages, such as   Motor Show which is the only Fair where the exposure charm is combined  to the thrill of racing and test drives.