Usag has signed for the fourth year in a row a deal with Scuderia Toro Rosso

Usag, Italian leader in the production of professional hand tools, has signed, for the fourth year in a row, a deal with Scuderia Toro Rosso as Official and Exclusive Supplier of hand tools. The agreement was enabled by RTR, leading Italian agency in Sports Marketing.
From the 2011 Formula 1 season, another famous professional tools brand owned by Stanley Black&Decker Group, Facom, joins the Official Partners of the Faenza-based Scuderia.
Usag and Facom will offer Scuderia Toro Rosso full equipment and technical assistance, getting in return the possibility to use the Team’s name, fame, sporting image and facilities for marketing and communication operations.
The logos of the famous hand tools companies will appear on the team’s trucks, paddock totems, communication materials and on the web-site www.scuderiatororosso.com .
By joining the prestigious world of Formula 1, Usag and Facom will get the chance to amplify the visibility of their brands, thanks to a championship involving over 17 countries as well as to submit their tools to the most rigid test.
The technological progress arising from this sporting deal will land on the market providing new products and will give a contribution in maintaining the acknowledged leadership of the Usag-Facom pair.
“I am really happy about this 4th consecutive year of partnership with USAG as official supplier. In this “high tech” world of Formula 1, our mechanics need to work as fast and as efficiently as they can. Having the right tools and being able to rely on their high quality always makes hard tasks easy. With USAG/Facom we are sure all our requirements will be fullfilled.” – Franz Tost, Scuderia Toro Rosso, Team Principal.