{"id":351396,"date":"2026-09-04T12:22:45","date_gmt":"2026-09-04T10:22:45","guid":{"rendered":"https:\/\/rtrsports.com\/sport-sponsorship-consumer-impact-ar\/"},"modified":"2026-09-04T12:23:06","modified_gmt":"2026-09-04T10:23:06","slug":"sport-sponsorship-consumer-impact-ar","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/ar\/blog\/sport-sponsorship-consumer-impact-ar\/","title":{"rendered":"\u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646: \u0645\u0646 \u0627\u0644\u0639\u0627\u0637\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621"},"content":{"rendered":"<h2>\u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0648\u0627\u0646\u062a\u0645\u0627\u0621 \u0627\u0644\u0645\u0634\u062c\u0639<\/h2>\n<p>\u0643\u0644 \u0645\u0646 \u062d\u0636\u0631 \u062d\u062f\u062b\u0627\u064b \u0631\u064a\u0627\u0636\u064a\u0627\u064b \u0643\u0628\u064a\u0631\u0627\u064b \u2014 \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u062e\u0628\u064a\u0631\u0627\u064b \u0641\u064a \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0623\u0645 \u0644\u0627 \u2014 \u064a\u0639\u0631\u0641 \u062a\u0645\u0627\u0645\u0627\u064b \u0639\u0645\u064e\u0651 \u0623\u062a\u062d\u062f\u062b. \u0622\u0644\u0627\u0641 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u064a\u063a\u0646\u0648\u0646 \u0648\u064a\u0647\u062a\u0641\u0648\u0646 \u0648\u064a\u0642\u0641\u0648\u0646 \u0641\u064a \u0622\u0646\u064d \u0648\u0627\u062d\u062f. \u0625\u0646\u0647\u0627 \u062a\u062c\u0631\u0628\u0629 \u0645\u0643\u062b\u0641\u0629 \u064a\u0635\u0639\u0628 \u0646\u0633\u064a\u0627\u0646\u0647\u0627.<\/p>\n<p>\u0625\u0646\u0647 \u0634\u0639\u0648\u0631 \u064a\u0631\u064a\u062f \u0643\u062b\u064a\u0631\u0648\u0646 \u0627\u0633\u062a\u0639\u0627\u062f\u062a\u0647 \u0643\u0644 \u0623\u0633\u0628\u0648\u0639\u060c \u0643\u0623\u0646\u0647 \u0637\u0642\u0633 \u0631\u0627\u0633\u062e. \u0637\u0642\u0633 \u064a\u064f\u0630\u0643\u0650\u0651\u0631 \u0628\u0634\u064a\u0621 \u0642\u062f\u064a\u0645: \u0627\u0644\u0642\u0628\u0627\u0626\u0644 \u0627\u0644\u062a\u064a \u0643\u0627\u0646\u062a \u062a\u062c\u062a\u0645\u0639 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0644 \u0645\u0639\u0627\u064b\u060c \u0630\u0644\u0643 \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u0630\u064a \u0646\u0633\u0645\u064a\u0647 \u0627\u0644\u064a\u0648\u0645 &#8220;\u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631\u064a\u0629&#8221; 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Journal of Marketing Management, 23 (5\/6). \u0635. 483-496<\/pre>\n<p>\u0648\u0625\u0644\u064a\u0643\u0645 \u062f\u0631\u0627\u0633\u0629 \u0645\u0646 \u0639\u0627\u0645 2017 \u062e\u0627\u0635\u0629 \u0628\u0640 MotoGP\u060c \u062a\u0624\u0643\u062f \u0646\u062a\u0627\u0626\u062c\u0647\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0630\u0627\u062a\u0647.<\/p>\n<p><strong>&#8220;Analyzing the influence of attitude towards sponsor and sponsorship awareness to purchase intention in Manado (case study: MotoGP)&#8221;<\/strong> \u2014 \u0645\u062a\u0627\u062d \u0639\u0644\u0649 \u0627\u0644\u0631\u0627\u0628\u0637: <a href=\"https:\/\/ejournal.unsrat.ac.id\/index.php\/jbie\/article\/view\/9849\">https:\/\/ejournal.unsrat.ac.id\/index.php\/jbie\/article\/view\/9849<\/a><\/p>\n<p>\u0627\u0644\u0648\u062b\u064a\u0642\u0629 \u0648\u0627\u0636\u062d\u0629: <strong>\u062a\u062e\u0644\u0642 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0645\u0648\u0642\u0641\u0627\u064b \u0625\u064a\u062c\u0627\u0628\u064a\u0627\u064b \u062a\u062c\u0627\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u062a\u0631\u062c\u064e\u0645 \u0625\u0644\u0649 \u0646\u064a\u0629 \u0634\u0631\u0627\u0621 \u062d\u0642\u064a\u0642\u064a\u0629.<\/strong> \u062a\u0623\u062b\u064a\u0631 \u0645\u0628\u0627\u0634\u0631 \u0642\u0627\u0628\u0644 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0641\u0631\u0636\u064a\u0629.<\/p>\n<p>\u062b\u0645\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u062d\u062f\u062b \u062a\u0633\u064a\u0631 \u0641\u064a \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0630\u0627\u062a\u0647. \u0641\u0642\u062f \u0623\u0643\u062f \u062a\u062d\u0644\u064a\u0644 \u0645\u064a\u062a\u0627 \u0646\u064f\u0634\u0631 \u0639\u0627\u0645 2023 \u0641\u064a <em>International Journal of Sports Marketing and Sponsorship<\/em> \u0623\u0646 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\u0627\u0644\u062a\u0631\u062e\u064a\u0635. \u0648\u064a\u064f\u0636\u0627\u0641 \u0625\u0644\u0649 \u0647\u0630\u0627 \u0643\u0644\u0647 \u0627\u0644\u0622\u0646 \u0645\u0639\u0637\u0649\u064b \u064a\u064f\u0642\u0644\u0650\u0651\u0644 \u0643\u062b\u064a\u0631\u0648\u0646 \u0645\u0646 \u0634\u0623\u0646\u0647: \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0641\u064a \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/p>\n<p>\u0625\u0646 \u0644\u0645 \u062a\u0643\u0646 \u0645\u0642\u062a\u0646\u0639\u0627\u064b \u0628\u0639\u062f\u060c \u0641\u0627\u0645\u0636\u0650 \u0641\u064a \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629. \u0644\u0643\u0646 \u062c\u0631\u0650\u0651\u0628 \u0645\u0631\u0629\u064b \u0648\u0627\u062d\u062f\u0629 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062d\u0627\u0636\u0631\u0627\u064b \u0641\u064a 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\u0627\u0644\u0631\u0627\u0628\u0637 \u0628\u064a\u0646 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u0628\u0646\u0627\u0621 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0639\u0644\u0649 \u0623\u0631\u0636\u064a\u0629 \u0635\u0644\u0628\u0629. \u0641\u0631\u064a\u0642\u0643 \u0627\u0644\u0645\u0641\u0636\u0651\u0644 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0623\u0643\u062b\u0631 \u0645\u0645\u0627 \u062a\u062a\u062e\u064a\u0644 \u2014 \u062d\u062a\u0649 \u0644\u0634\u0631\u0643\u062a\u0643.<\/p>\n\n<p>\u0644\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631 \u0623\u0648 \u0645\u0646\u0627\u0642\u0634\u0629 \u062d\u0627\u0644\u0629 \u0628\u0639\u064a\u0646\u0647\u0627\u060c \u0631\u0627\u0633\u0644\u0646\u0627 \u0639\u0644\u0649 info@rtrsports.com<\/p>\n<h2>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u0623\u0633\u0626\u0644\u0629 \u0634\u0627\u0626\u0639\u0629 \u062d\u0648\u0644 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0648\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u0647\u0644 \u062a\u0624\u062b\u0631 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u0641\u0639\u0644\u0627\u064b \u0641\u064a \u0642\u0631\u0627\u0631\u0627\u062a \u0634\u0631\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u061f<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u0646\u0639\u0645. \u062a\u0624\u0643\u062f \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0648\u062c\u0648\u062f \u062a\u0623\u062b\u064a\u0631 \u0645\u0628\u0627\u0634\u0631: \u062a\u064f\u0638\u0647\u0631 \u062f\u0631\u0627\u0633\u0629 Lings \u0648Owen (Journal of Marketing Management, 2007) \u0648\u062f\u0631\u0627\u0633\u0629 \u0639\u0627\u0645 2017 \u062d\u0648\u0644 MotoGP 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itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u062a\u0636\u0645\u0646 \u0627\u0644\u0631\u0639\u0627\u064a\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u064a\u0629 \u062a\u0639\u0631\u0636\u0627\u064b \u0645\u062a\u0643\u0631\u0631\u0627\u064b \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0641\u064a \u0633\u064a\u0627\u0642 \u0639\u0627\u0637\u0641\u064a \u0645\u0643\u062b\u0641. \u0641\u064a\u0631\u062a\u0628\u0637 \u0627\u0644\u0634\u0639\u0627\u0631 \u0628\u0644\u062d\u0638\u0629 \u0645\u062a\u0639\u0629 \u0648\u0647\u0648\u064a\u0629 \u2014 \u0648\u0647\u0648 \u0645\u0627 \u064a\u064f\u064a\u0633\u0650\u0651\u0631 \u062a\u0631\u0633\u064f\u0651\u062e\u0647 \u0641\u064a \u0627\u0644\u0630\u0627\u0643\u0631\u0629 \u0648\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647 \u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u0645\u0627 \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0645\u0639\u062a\u0627\u062f \u0644\u0631\u0639\u0627\u064a\u0629 \u0631\u064a\u0627\u0636\u064a\u0629\u061f<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u064a\u062a\u0641\u0627\u0648\u062a \u0627\u0644\u0639\u0627\u0626\u062f \u0628\u062d\u0633\u0628 \u0627\u0644\u0631\u064a\u0627\u0636\u0629 \u0648\u0627\u0644\u0643\u064a\u0627\u0646 \u0648\u0627\u0644\u062a\u0641\u0639\u064a\u0644 \u0648\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u062a\u0634\u064a\u0631 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