{"id":242567,"date":"2024-01-29T15:16:24","date_gmt":"2024-01-29T14:16:24","guid":{"rendered":"https:\/\/rtrsports.com\/sponzoring-kolem-pochopeni-sportovnich-sponzorskych-projektu-sjedinym-nastrojem\/"},"modified":"2025-07-04T13:37:16","modified_gmt":"2025-07-04T11:37:16","slug":"sponzoring-kolem-pochopeni-sportovnich-sponzorskych-projektu-sjedinym-nastrojem","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/","title":{"rendered":"Kolo sponzoringu: porozum\u011bn\u00ed sportovn\u00edm sponzorsk\u00fdm projekt\u016fm pomoc\u00ed jedin\u00e9ho n\u00e1stroje"},"content":{"rendered":"<p>Jak ji\u017e bylo na t\u011bchto str\u00e1nk\u00e1ch n\u011bkolikr\u00e1t zm\u00edn\u011bno. <a href=\"http:\/\/rtrsports.com\"><br \/>\n<strong>sportovn\u00ed sponzoring<\/strong><br \/>\n<\/a> je stejn\u011b \u00fa\u010dinn\u00fdm marketingov\u00fdm n\u00e1strojem jako trojrozm\u011brn\u00fdm. Jej\u00ed s\u00edla spo\u010d\u00edv\u00e1 pr\u00e1v\u011b v tom, \u017ee funguje na n\u011bkolika \u00farovn\u00edch sou\u010dasn\u011b, co\u017e j\u00ed umo\u017e\u0148uje dos\u00e1hnout mnoha c\u00edl\u016f najednou a pos\u00edlit ji\u017e zaveden\u00e9 procesy, jako jsou digit\u00e1ln\u00ed komunika\u010dn\u00ed aktivity, akce, podpora prodeje a komunikace nad linkou.<\/p>\n<p>A\u010dkoli nen\u00ed spr\u00e1vn\u00e9 naz\u00fdvat sportovn\u00ed sponzoring &#8222;slo\u017eit\u00fdm&#8220; &#8211; na mechanismech sponzoringu nen\u00ed nic slo\u017eit\u00e9ho, ve skute\u010dnosti <strong>je tak funk\u010dn\u00ed, proto\u017ee je bezprost\u0159edn\u00ed &#8211;<\/strong> je spravedliv\u00e9 pouk\u00e1zat na to, \u017ee se jedn\u00e1 o mnohovrstevnat\u00fd objekt a skl\u00e1d\u00e1 se z n\u011bkolika \u010d\u00e1st\u00ed, kter\u00e9 mus\u00ed pracovat ve vz\u00e1jemn\u00e9 souh\u0159e, aby bylo dosa\u017eeno nejlep\u0161\u00edch v\u00fdsledk\u016f. Pro nezasv\u011bcen\u00e9 m\u016f\u017ee tato \u010dlenit\u00e1 konstrukce n\u011bkdy p\u016fsobit zastra\u0161uj\u00edc\u00edm dojmem.<\/p>\n<p>\u00dakolem sportovn\u00edho marketingu a sponzorsk\u00fdch agentur je naopak tento &#8222;m\u00fdtus slo\u017eitosti&#8220; rozpt\u00fdlit, a to tak, aby byla zohledn\u011bna pluralita hlas\u016f sponzor\u016f, ani\u017e by se jevila jako mnohohlav\u00e9 monstrum, kter\u00e9 nelze pln\u011b pochopit a p\u0159ekonat.<\/p>\n<p>N\u00ed\u017ee uveden\u00fd diagram, kter\u00fd \u010dasto p\u0159edkl\u00e1d\u00e1me na\u0161im potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm jako p\u0159\u00edklad &#8222;dal\u0161\u00edch krok\u016f&#8220;, je grafick\u00fdm zn\u00e1zorn\u011bn\u00edm procesu sponzorsk\u00e9ho projektu. Slou\u017e\u00ed nejen jako<strong> kontroln\u00ed seznam<\/strong> mo\u017en\u00fdch v\u011bc\u00ed, kter\u00e9 je t\u0159eba na cest\u011b zkontrolovat, ale tak\u00e9 jako mal\u00fd pl\u00e1n toho, kde se nach\u00e1z\u00edme a co d\u011bl\u00e1me.<\/p>\n<h2>T\u0159i momenty sportovn\u00edho sponzoringu<\/h2>\n<p>V tomto na\u0161em p\u0159\u00edkladu jsme projekt sponzoringu rozd\u011blili do t\u0159\u00ed f\u00e1z\u00ed:<\/p>\n<ul>\n<li><strong>Rozhodov\u00e1n\u00ed o<\/strong> sponzorstv\u00ed,<\/li>\n<li><strong>aktivace<\/strong> sponzoringu,<\/li>\n<li><strong>m\u011b\u0159en\u00ed<\/strong> sponzoringu.<\/li>\n<\/ul>\n<p><strong>Rozhodov\u00e1n\u00ed o<\/strong> sponzoringu je nejstrategi\u010dt\u011bj\u0161\u00ed \u010d\u00e1st\u00ed cesty, \u010d\u00e1st\u00ed, kde se p\u0159ij\u00edmaj\u00ed rozhodnut\u00ed, vol\u00ed se sm\u011br a &#8211; p\u0159edev\u0161\u00edm &#8211; porovn\u00e1vaj\u00ed se parametry projektu s du\u0161\u00ed a zvl\u00e1\u0161tnostmi spole\u010dnosti, s posl\u00e1n\u00edm, viz\u00ed, \u00fa\u010delem a hodnotami, kter\u00e9 jsou tak \u010dasto zpochyb\u0148ov\u00e1ny.<\/p>\n<p>L&#8216;<a href=\"https:\/\/rtrsports.com\/cs\/blog\/analyza-trendu-do-2023-v-motocyklovem-sportu-strategie-a-brand-cile\/\"><br \/>\n<strong>aktivace sponzoringu<\/strong><br \/>\n<\/a> je takti\u010dt\u011bj\u0161\u00ed \u010d\u00e1st, kter\u00e1 spo\u010d\u00edv\u00e1 v &#8222;uzemn\u011bn\u00ed&#8220; sponzorsk\u00e9ho potenci\u00e1lu. Je to nejkreativn\u011bj\u0161\u00ed moment, ur\u010dit\u011b nejzaj\u00edmav\u011bj\u0161\u00ed a tak\u00e9 nejviditeln\u011bj\u0161\u00ed. Zde se jedn\u00e1 o komunika\u010dn\u00ed aktivity, akce, marketing na soci\u00e1ln\u00edch s\u00edt\u00edch apod.<\/p>\n<p>A kone\u010dn\u011b. <strong><a href=\"https:\/\/rtrsports.com\/cs\/blog\/zjednoduseni-sponzorstvi-motorovych-sportu-formulare-roi\/\">m\u011b\u0159en\u00ed sponzorstv\u00ed<\/a> <\/strong>je nejanalyti\u010dt\u011bj\u0161\u00ed \u010d\u00e1st\u00ed cel\u00e9ho procesu. Pr\u00e1v\u011b zde si uv\u011bdom\u00edme velkou \u00fa\u010dinnost tohoto n\u00e1stroje, rozpozn\u00e1me mo\u017en\u00e9 oblasti pro zlep\u0161en\u00ed a p\u0159iprav\u00edme se na dola\u010fovac\u00ed \u010dinnosti.<\/p>\n<h2><\/h2>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-146432\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/wheel.jpg\" alt=\"sponzorsk\u00e9 kolo\" width=\"1911\" height=\"1911\" \/><\/h2>\n<h2>Kolo sportovn\u00edho sponzoringu<\/h2>\n<p>Dal\u0161\u00edm z\u0159ejm\u00fdm aspektem je, \u017ee tento graf je &#8211; pr\u00e1v\u011b &#8211; <strong>kolo<\/strong>. M\u00e1 sv\u016fj v\u00fdchoz\u00ed bod, po\u010d\u00e1tek, ale s\u00edlu nach\u00e1z\u00ed v opakov\u00e1n\u00ed a repetici. Naopak, s ka\u017ed\u00fdm dal\u0161\u00edm oto\u010den\u00edm kola se st\u00e1v\u00e1 je\u0161t\u011b lep\u0161\u00ed a v\u00fdkonn\u011bj\u0161\u00ed.<\/p>\n<p>Jednoduch\u00fd, ale d\u016fle\u017eit\u00fd koncept spo\u010d\u00edv\u00e1 v tom, \u017ee sponzoring nekon\u010d\u00ed m\u011b\u0159en\u00edm jeho v\u00fdkonu, ale naopak z n\u011bj<strong> \u010derp\u00e1 s\u00edlu<\/strong>. Ka\u017ed\u00e1 sportovn\u00ed sez\u00f3na, ka\u017ed\u00fd dokon\u010den\u00fd projekt mus\u00ed b\u00fdt p\u0159\u00edle\u017eitost\u00ed k anal\u00fdze v\u00fdsledk\u016f a k op\u011btovn\u00e9mu n\u00e1vratu ke strategick\u00e9 \u010d\u00e1sti s v\u00edce prvky a podrobnostmi.<\/p>\n<p>Jak ji\u017e bylo zm\u00edn\u011bno na t\u011bchto str\u00e1nk\u00e1ch, sportovn\u00ed sponzoring dosahuje sv\u00e9 maxim\u00e1ln\u00ed <strong>\u00fa\u010dinnosti po 3-4 letech nebo sez\u00f3n\u00e1ch<\/strong>, a to d\u00edky sv\u00fdm \u00fa\u010dink\u016fm na kognitivn\u00ed a afektivn\u00ed \u010d\u00e1st mozku. Nejsou ni\u010d\u00edm jin\u00fdm ne\u017e ot\u00e1\u010dkami kola nebo ot\u00e1\u010dkami tohoto grafu, kter\u00e9 \u010das od \u010dasu vylep\u0161uj\u00ed ka\u017ed\u00fd z prvk\u016f v n\u011bm obsa\u017een\u00fdch.<\/p>\n<h2>Rozhodov\u00e1n\u00ed o sponzorstv\u00ed: prvky<\/h2>\n<ul>\n<li><strong>C\u00edle.<\/strong> Cel\u00fd proces m\u016f\u017ee jako v\u017edy za\u010d\u00edt pouze definov\u00e1n\u00edm marketingov\u00fdch c\u00edl\u016f, kter\u00fdch chceme sportovn\u00edm sponzoringem dos\u00e1hnout. Mus\u00ed b\u00fdt SMART, tj. konkr\u00e9tn\u00ed, m\u011b\u0159iteln\u00e9, dosa\u017eiteln\u00e9, realistick\u00e9 a dob\u0159e na\u010dasovan\u00e9.<\/li>\n<li><strong>Sestavov\u00e1n\u00ed rozpo\u010dtu<\/strong>. Druh\u00fdm krokem je p\u0159id\u011blen\u00ed provozn\u00edho rozpo\u010dtu na sponzoring, kter\u00fd zahrnuje jak n\u00e1klady na samotn\u00fd sponzoring, tak n\u00e1klady na aktivaci.<\/li>\n<li><strong>V\u00fdb\u011br sportu a majetku.<\/strong> Teprve pot\u00e9 si m\u016f\u017eete vybrat sport, t\u00fdm, ud\u00e1lost nebo sportovce, kter\u00e9ho chcete sponzorovat. Je to d\u016fle\u017eit\u00fd okam\u017eik, kdy \u010dasto p\u0159eva\u017euj\u00ed instinktivn\u00ed pocity nebo instinktivn\u00ed rozhodnut\u00ed. Lep\u0161\u00ed je z\u00edskat pomoc od kompetentn\u00ed a profesion\u00e1ln\u00ed agentury, kter\u00e1 dok\u00e1\u017ee pracovat a radit objektivn\u011b a nez\u00e1visle.<\/li>\n<li><strong>Vyjedn\u00e1v\u00e1n\u00ed<\/strong>. V t\u00e9to f\u00e1zi se spole\u010dn\u011b se sportovn\u00ed nemovitost\u00ed a agenturou vytv\u00e1\u0159\u00ed dokonal\u00fd pl\u00e1n na m\u00edru. C\u00edlem t\u00e9to f\u00e1ze je odstranit v\u0161e nadbyte\u010dn\u00e9 a z\u016fstat u jasn\u011b vymezen\u00e9ho bal\u00ed\u010dku benefit\u016f, kter\u00fd je nezbytn\u00fd a odpov\u00edd\u00e1 c\u00edl\u016fm, kter\u00fdch chceme dos\u00e1hnout. Ve sponzoringu neexistuj\u00ed \u017e\u00e1dn\u00e9 standardn\u00ed bal\u00ed\u010dky: v\u0161e je \u0161it\u00e9 na m\u00edru a podle toho, \u010deho chcete dos\u00e1hnout.<\/li>\n<li><strong>Pr\u00e1vn\u00ed z\u00e1le\u017eitosti \/ Podepisov\u00e1n\u00ed. <\/strong>Posledn\u00ed f\u00e1z\u00ed rozhodov\u00e1n\u00ed o sponzorstv\u00ed je veled\u016fle\u017eit\u00e9 pr\u00e1vn\u00ed posouzen\u00ed a p\u0159\u00edpadn\u00fd podpis (pokud se samoz\u0159ejm\u011b nejedn\u00e1 o v\u00edceletou smlouvu a vy u\u017e m\u00e1te druh\u00e9 nebo t\u0159et\u00ed kolo). Pr\u00e1vn\u00ed audit je nezbytn\u00fd nejen pro vlastn\u00ed ochranu a pochopen\u00ed velikosti hrac\u00edho pole, ale tak\u00e9 pro zaznamen\u00e1n\u00ed v\u0161ech projedn\u00e1van\u00fdch bod\u016f v\u010detn\u011b detail\u016f na pap\u00edr, abyste nem\u011bli probl\u00e9my v sou\u010dasnosti, ale zejm\u00e9na v budoucnosti.<\/li>\n<\/ul>\n<h2>Aktivace sponzoringu<\/h2>\n<ul>\n<li><strong>Pozn\u00e1mky k verzi a ozn\u00e1men\u00ed.<\/strong> V p\u0159\u00edpad\u011b nov\u00fdch partnerstv\u00ed je kl\u00ed\u010dov\u00fdm momentem ozn\u00e1men\u00ed sponzorstv\u00ed. To by m\u011blo b\u00fdt provedeno v koordinaci se sportovn\u00edm za\u0159\u00edzen\u00edm, nejl\u00e9pe b\u011bhem koordinovan\u00e9 akce nebo medi\u00e1ln\u00edho okam\u017eiku. Za\u010d\u00e1tek roku je v tomto ohledu v\u017edy vhodnou dobou, proto\u017ee v\u0161ichni novin\u00e1\u0159i i fanou\u0161ci se po pr\u00e1zdnin\u00e1ch t\u011b\u0161\u00ed na novinky.<\/li>\n<li><strong>P\u0159ipraven\u00e9 marketingov\u00e9 a grafick\u00e9 materi\u00e1ly.<\/strong> Druhou f\u00e1z\u00ed aktivace je p\u0159\u00edprava v\u0161ech komunika\u010dn\u00edch materi\u00e1l\u016f, vizu\u00e1ln\u00edch i jin\u00fdch, kter\u00e9 jsou pot\u0159ebn\u00e9 pro marketingov\u00e9 aktivity. Od banner\u016f po POP materi\u00e1ly, od videospot\u016f po grafiku na soci\u00e1ln\u00edch s\u00edt\u00edch &#8211; sponzoring za\u010d\u00edn\u00e1 nab\u00fdvat tvaru, barev a obsahu.<\/li>\n<li><strong>Pl\u00e1nov\u00e1n\u00ed obsahu a soci\u00e1ln\u00edch m\u00e9di\u00ed.<\/strong> Pro \u00fasp\u011b\u0161n\u00fd rok na soci\u00e1ln\u00edch s\u00edt\u00edch, ale i v b\u011b\u017en\u00e9 komunikaci je z\u00e1sadn\u00ed vytvo\u0159en\u00ed redak\u010dn\u00edho pl\u00e1nu, kter\u00fd zohled\u0148uje sout\u011b\u017ee, ud\u00e1losti a sportovn\u00ed a firemn\u00ed momenty. Pl\u00e1nov\u00e1n\u00ed komunika\u010dn\u00edch aktivit je nezbytn\u00e9, abyste se nemuseli orientovat podle vid\u011bn\u00ed nebo improvizovat ve chv\u00edl\u00edch nejv\u011bt\u0161\u00edho nap\u011bt\u00ed.<\/li>\n<li><strong>Pl\u00e1nov\u00e1n\u00ed aktivit a ud\u00e1lost\u00ed.<\/strong> Tak\u00e9 p\u0159i aktivaci je d\u016fle\u017eit\u00e9 sestavit kalend\u00e1\u0159 akc\u00ed, veletrh\u016f, kongres\u016f, firemn\u00edch akc\u00ed, kde lze uplatnit v\u00fdhody sponzoringu. Pou\u017eit\u00ed p\u0159edv\u00e1d\u011bc\u00edch voz\u016f a motocykl\u016f, p\u0159\u00edtomnost \u0159idi\u010d\u016f a managementu, poho\u0161t\u011bn\u00ed a licen\u010dn\u00ed smlouvy (abychom uvedli jen n\u011bkolik p\u0159\u00edklad\u016f) mus\u00ed b\u00fdt p\u0159edem napl\u00e1nov\u00e1ny, aby byla zaji\u0161t\u011bna maxim\u00e1ln\u00ed \u00fa\u010dinnost a \u0159\u00e1dn\u00e1 organizace.<\/li>\n<li><strong>Last minute a n\u00edzko vis\u00edc\u00ed ovoce<\/strong>. Sport je nep\u0159edv\u00eddateln\u00fd a b\u011bhem roku se nask\u00fdt\u00e1 mnoho p\u0159\u00edle\u017eitost\u00ed, kter\u00e9 lze vyu\u017e\u00edt na posledn\u00ed chv\u00edli, nebo rychl\u00fdch v\u00edt\u011bzstv\u00ed. Ne\u010dekan\u00e9 v\u00edt\u011bzstv\u00ed, ne\u010dekan\u00e1 cena, nezapomenuteln\u00e1 ned\u011ble a dal\u0161\u00ed n\u00edzko zav\u011b\u0161en\u00e9 ovoce jsou jen n\u011bkter\u00e9 p\u0159\u00edklady. Je naprosto nezbytn\u00e9 b\u00fdt p\u0159ipraven, pozorn\u011b sledovat d\u011bn\u00ed na h\u0159i\u0161ti a na trati a m\u00edt p\u0159ipraven\u00e9 materi\u00e1ly pro v\u0161echny p\u0159\u00edpady.<\/li>\n<\/ul>\n<h2>M\u011b\u0159en\u00ed sponzoringu<\/h2>\n<ul>\n<li><strong>Zpr\u00e1vy a sch\u016fzky.<\/strong> T\u00fdmy, ud\u00e1losti a sportovn\u00ed nemovitosti obecn\u011b zas\u00edlaj\u00ed pravideln\u00e9 zpr\u00e1vy o pr\u016fb\u011bhu sponzoringu a po\u0159\u00e1daj\u00ed pravideln\u00e9 sch\u016fzky, aby uk\u00e1zaly, jak se v\u011bci vyv\u00edjej\u00ed, a zhodnotily situaci. To je obvykle prvn\u00ed &#8211; a d\u016fle\u017eit\u00fd &#8211; moment konfrontace, kter\u00fd m\u016f\u017ee sponzory potkat. Je d\u016fle\u017eit\u00e9, aby tato setk\u00e1n\u00ed byla p\u0159\u00ednosn\u00e1 a abyste se nev\u00e1hali kl\u00e1st ot\u00e1zky. Stejn\u011b tak je dobr\u00e9 \u010d\u00edst a pe\u010dliv\u011b uchov\u00e1vat pravideln\u011b zas\u00edlan\u00e9 zpr\u00e1vy.<\/li>\n<li><strong>Zpr\u00e1vy z digit\u00e1ln\u00edch a soci\u00e1ln\u00edch m\u00e9di\u00ed. <\/strong>Anal\u00fdza webov\u00fdch str\u00e1nek a statistiky soci\u00e1ln\u00edch m\u00e9di\u00ed mohou \u010dasto poskytnout zaj\u00edmav\u00e9 informace o pr\u016fb\u011bhu komunika\u010dn\u00edch aktivit. Sportovn\u00ed sponzoring je obzvl\u00e1\u0161t\u011b dobr\u00fd, pokud jde o soci\u00e1ln\u00ed anga\u017eovanost, a nen\u00ed neobvykl\u00e9, \u017ee se z\u00e1jem a anga\u017eovanost v\u00fdrazn\u011b zv\u00fd\u0161\u00ed pr\u00e1v\u011b tehdy, kdy\u017e se sport stane sou\u010d\u00e1st\u00ed p\u0159\u00edb\u011bhu.<\/li>\n<li><strong>AVE &amp; TV publikum. <\/strong>Hodnota reklamn\u00edho ekvivalentu a anal\u00fdza televizn\u00ed sledovanosti jdou \u010dasto ruku v ruce. AVE vrac\u00ed odpov\u011b\u010f na kl\u00ed\u010dovou ot\u00e1zku: &#8222;Kdy bych m\u011bl utratit za reklamu, abych dos\u00e1hl stejn\u00e9ho zviditeln\u011bn\u00ed jako p\u0159i sponzoringu?&#8220;. U velk\u00fdch sportovn\u00edch s\u00e9ri\u00ed, jako jsou Formule 1 a MotoGP, je televizn\u00ed sledovanost a z n\u00ed plynouc\u00ed \u010d\u00edsla impozantn\u00ed jak z hlediska po\u010dtu div\u00e1k\u016f, tak z hlediska geografick\u00e9ho dosahu.<\/li>\n<li><strong>Zpr\u00e1vy o spokojenosti z\u00e1kazn\u00edk\u016f.<\/strong> V p\u0159\u00edpad\u011b individu\u00e1ln\u00edch aktivit, komunikace pod \u010darou, podpory prodeje a podobn\u011b jsou \u010dasto d\u016fle\u017eit\u00e9 pr\u016fzkumy spokojenosti a dotazn\u00edky, aby bylo mo\u017en\u00e9 z\u00edskat spr\u00e1vnou p\u0159edstavu o prov\u00e1d\u011bn\u00fdch aktivit\u00e1ch. Pohostinstv\u00ed, veletrhy a akce ve skute\u010dnosti p\u0159in\u00e1\u0161ej\u00ed \u00fadaje, kter\u00e9 se li\u0161\u00ed od tradi\u010dn\u00edch statistik, ale nejsou z tohoto d\u016fvodu nem\u011b\u0159iteln\u00e9.<\/li>\n<li><strong>Zpr\u00e1vy o prodeji<\/strong>. A kone\u010dn\u011b, velmi d\u016fle\u017eit\u00fd \u00fadaj poch\u00e1z\u00ed z anal\u00fdzy prodeje po sponzorov\u00e1n\u00ed (nebo alespo\u0148 n\u011bjakou dobu po zah\u00e1jen\u00ed sponzorov\u00e1n\u00ed). Dopad na hospod\u00e1\u0159sk\u00fd v\u00fdsledek je z\u00e1sadn\u00ed pro v\u0161echny spole\u010dnosti z r\u016fzn\u00fdch prost\u0159ed\u00ed, velikost\u00ed a odv\u011btv\u00ed, a p\u0159esto\u017ee se nejedn\u00e1 o jedin\u00fd \u00fadaj, kter\u00fd je t\u0159eba br\u00e1t v \u00favahu, je v\u017edy d\u016fle\u017eit\u00fdm ukazatelem toho, jak se v\u011bci vyv\u00edjej\u00ed.<\/li>\n<\/ul>\n<h2>N\u00e1vod k pou\u017eit\u00ed<\/h2>\n<p>Stejn\u011b jako v\u0161echny syst\u00e9my je i toto &#8222;kolo sponzoringu&#8220; zjednodu\u0161en\u00edm. Do tohoto diagramu lze p\u0159idat &#8211; ale tak\u00e9 z n\u011bj ode\u010d\u00edst &#8211; mnoho prvk\u016f a \u017e\u00e1dn\u00fd p\u0159\u00edpad se nem\u016f\u017ee rovnat jin\u00e9mu, pr\u00e1v\u011b proto, \u017ee \u017e\u00e1dn\u00fd sponzoring se nerovn\u00e1 jin\u00e9mu. \u00da\u010delem tohoto cvi\u010den\u00ed je uk\u00e1zat kruhovitost tohoto n\u00e1stroje a mnoho f\u00e1z\u00ed a slo\u017eek, ze kter\u00fdch se ka\u017ed\u00fd projekt skl\u00e1d\u00e1.<\/p>\n<p>Ka\u017ed\u00e1 sportovn\u00ed <strong>sponzorsk\u00e1 agentura<\/strong> v\u00ed, \u017ee p\u0159izp\u016fsoben\u00ed t\u00e9to cesty je prvn\u00edm krokem k \u00fasp\u011b\u0161n\u00e9mu sponzoringu. V na\u0161em p\u0159\u00edpad\u011b chcete v\u011bd\u011bt, jak lze toto kolo pou\u017e\u00edt pro v\u00e1\u0161 sponzorsk\u00fd projekt ve <strong>Formuli 1<\/strong>, <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\"><br \/>\n<strong>MotoGP<\/strong><br \/>\n<\/a> a dal\u0161\u00edch <a href=\"https:\/\/rtrsports.com\/cs\/blog\/agentura-motorsport-co-dela\/\">\u0161pi\u010dkov\u00fdch motoristick\u00fdch s\u00e9ri\u00ed<\/a>, m\u016f\u017eete n\u00e1s kontaktovat na adrese info@rtrsports.com nebo prost\u0159ednictv\u00edm kontaktn\u00edch formul\u00e1\u0159\u016f na t\u011bchto str\u00e1nk\u00e1ch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jak ji\u017e bylo na t\u011bchto str\u00e1nk\u00e1ch n\u011bkolikr\u00e1t zm\u00edn\u011bno. sportovn\u00ed sponzoring je stejn\u011b \u00fa\u010dinn\u00fdm marketingov\u00fdm n\u00e1strojem jako trojrozm\u011brn\u00fdm. Jej\u00ed s\u00edla spo\u010d\u00edv\u00e1 pr\u00e1v\u011b v tom, \u017ee funguje na n\u011bkolika \u00farovn\u00edch sou\u010dasn\u011b, co\u017e j\u00ed umo\u017e\u0148uje dos\u00e1hnout mnoha c\u00edl\u016f najednou a pos\u00edlit ji\u017e zaveden\u00e9 procesy, jako jsou digit\u00e1ln\u00ed komunika\u010dn\u00ed aktivity, akce, podpora prodeje a komunikace nad linkou. A\u010dkoli nen\u00ed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":196953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229,20228],"tags":[],"class_list":["post-242567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kolo sponzoringu: n\u00e1stroje pro pochopen\u00ed sponzoringu<\/title>\n<meta name=\"description\" content=\"N\u00e1sleduj\u00edc\u00ed sch\u00e9ma pou\u017e\u00edv\u00e1me jako p\u0159\u00edklad \u201edal\u0161\u00edch krok\u016f\u201c u na\u0161ich z\u00e1kazn\u00edk\u016f nebo potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. P\u0159edstavuje proces sponzoringu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kolo sponzoringu: porozum\u011bn\u00ed sportovn\u00edm sponzorsk\u00fdm projekt\u016fm pomoc\u00ed jedin\u00e9ho n\u00e1stroje\" \/>\n<meta property=\"og:description\" content=\"N\u00e1sleduj\u00edc\u00ed sch\u00e9ma pou\u017e\u00edv\u00e1me jako p\u0159\u00edklad \u201edal\u0161\u00edch krok\u016f\u201c u na\u0161ich z\u00e1kazn\u00edk\u016f nebo potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. P\u0159edstavuje proces sponzoringu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/wheel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1911\" \/>\n\t<meta property=\"og:image:height\" content=\"1911\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Kolo sponzoringu: porozum\u011bn\u00ed sportovn\u00edm sponzorsk\u00fdm projekt\u016fm pomoc\u00ed jedin\u00e9ho n\u00e1stroje\",\"datePublished\":\"2024-01-29T14:16:24+00:00\",\"dateModified\":\"2025-07-04T11:37:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/\"},\"wordCount\":1926,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/wheel.jpg\",\"articleSection\":[\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\",\"Sportovn\u00ed sponzorstv\u00ed\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/\",\"name\":\"Kolo sponzoringu: n\u00e1stroje pro pochopen\u00ed sponzoringu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/wheel.jpg\",\"datePublished\":\"2024-01-29T14:16:24+00:00\",\"dateModified\":\"2025-07-04T11:37:16+00:00\",\"description\":\"N\u00e1sleduj\u00edc\u00ed sch\u00e9ma pou\u017e\u00edv\u00e1me jako p\u0159\u00edklad \u201edal\u0161\u00edch krok\u016f\u201c u na\u0161ich z\u00e1kazn\u00edk\u016f nebo potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. P\u0159edstavuje proces sponzoringu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/wheel.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/wheel.jpg\",\"width\":1911,\"height\":1911,\"caption\":\"porozum\u011bn\u00ed sportovn\u00edm sponzorsk\u00fdm projekt\u016fm\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kolo sponzoringu: porozum\u011bn\u00ed sportovn\u00edm sponzorsk\u00fdm projekt\u016fm pomoc\u00ed jedin\u00e9ho n\u00e1stroje\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/emanueleventuroli\\\/\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kolo sponzoringu: n\u00e1stroje pro pochopen\u00ed sponzoringu","description":"N\u00e1sleduj\u00edc\u00ed sch\u00e9ma pou\u017e\u00edv\u00e1me jako p\u0159\u00edklad \u201edal\u0161\u00edch krok\u016f\u201c u na\u0161ich z\u00e1kazn\u00edk\u016f nebo potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. P\u0159edstavuje proces sponzoringu.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/","og_locale":"cs_CZ","og_type":"article","og_title":"Kolo sponzoringu: porozum\u011bn\u00ed sportovn\u00edm sponzorsk\u00fdm projekt\u016fm pomoc\u00ed jedin\u00e9ho n\u00e1stroje","og_description":"N\u00e1sleduj\u00edc\u00ed sch\u00e9ma pou\u017e\u00edv\u00e1me jako p\u0159\u00edklad \u201edal\u0161\u00edch krok\u016f\u201c u na\u0161ich z\u00e1kazn\u00edk\u016f nebo potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. P\u0159edstavuje proces sponzoringu.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1911,"height":1911,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/wheel.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Emanuele Venturoli","Odhadovan\u00e1 doba \u010dten\u00ed":"8 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Kolo sponzoringu: porozum\u011bn\u00ed sportovn\u00edm sponzorsk\u00fdm projekt\u016fm pomoc\u00ed jedin\u00e9ho n\u00e1stroje","datePublished":"2024-01-29T14:16:24+00:00","dateModified":"2025-07-04T11:37:16+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/"},"wordCount":1926,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/wheel.jpg","articleSection":["Sportovn\u00ed marketing","Sportovn\u00ed sponzoring","Sportovn\u00ed sponzorstv\u00ed"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/","url":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/","name":"Kolo sponzoringu: n\u00e1stroje pro pochopen\u00ed sponzoringu","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/wheel.jpg","datePublished":"2024-01-29T14:16:24+00:00","dateModified":"2025-07-04T11:37:16+00:00","description":"N\u00e1sleduj\u00edc\u00ed sch\u00e9ma pou\u017e\u00edv\u00e1me jako p\u0159\u00edklad \u201edal\u0161\u00edch krok\u016f\u201c u na\u0161ich z\u00e1kazn\u00edk\u016f nebo potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f. P\u0159edstavuje proces sponzoringu.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/wheel.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/wheel.jpg","width":1911,"height":1911,"caption":"porozum\u011bn\u00ed sportovn\u00edm sponzorsk\u00fdm projekt\u016fm"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/sponsorship-wheel-understand-sports-sponsorship-projects-with-one-tool\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Kolo sponzoringu: porozum\u011bn\u00ed sportovn\u00edm sponzorsk\u00fdm projekt\u016fm pomoc\u00ed jedin\u00e9ho n\u00e1stroje"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=242567"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242567\/revisions"}],"predecessor-version":[{"id":294585,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242567\/revisions\/294585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/196953"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=242567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=242567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=242567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}