{"id":242572,"date":"2023-10-19T14:40:55","date_gmt":"2023-10-19T12:40:55","guid":{"rendered":"https:\/\/rtrsports.com\/in-sport-marketing-win-win-win-win-win-win\/"},"modified":"2026-10-09T15:33:36","modified_gmt":"2026-10-09T13:33:36","slug":"in-sport-marketing-win-win-win-win-win-win","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/","title":{"rendered":"Ve sportovn\u00edm marketingu nen\u00ed v\u00edt\u011bzstv\u00ed hodnotou: skute\u010dn\u00e9 p\u0159\u00ednosy sportovn\u00edho sponzoringu"},"content":{"rendered":"<p>Pokud jste ochotni investovat do <strong>sportovn\u00edho sponzoringu<\/strong> jen proto, \u017ee chcete vyhr\u00e1vat a z\u00edskat pro svou zna\u010dku viditelnost, d\u011bl\u00e1te velkou chybu. Viditelnost je jen jednou z mnoha v\u00fdhod, kter\u00e9 m\u016f\u017ee firma nebo zna\u010dka z\u00edskat ze spolupr\u00e1ce se sportovn\u00ed organizac\u00ed, a rozhodn\u011b nen\u00ed jedin\u00e1. Kdy\u017e s klienty nebo nov\u00fdmi kontakty mluv\u00edme o mo\u017enostech partnerstv\u00ed, v\u017edy se sna\u017e\u00edme soust\u0159edit nejen na viditelnost, kterou lze z\u00edskat, nebo na v\u00fdsledky z\u00e1vod\u016f, ale tak\u00e9 a p\u0159edev\u0161\u00edm na hodnoty a marketingov\u00e9 v\u00fdhody, kter\u00e9 lze investic\u00ed do t\u011bchto program\u016f vyu\u017e\u00edt.<\/p>\n<h2>Hodnoty m\u00edsto v\u00fdsledk\u016f<\/h2>\n<p>Investovat do <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">Formule 1<\/a>, Formule E nebo <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">MotoGP<\/a> neznamen\u00e1 jednodu\u0161e vybrat nejrychlej\u0161\u00ed t\u00fdm nebo jezdce, kter\u00fd vyhr\u00e1v\u00e1 nej\u010dast\u011bji. Tak to nefunguje. Mluv\u00edme o hodnot\u00e1ch. Tady je nap\u0159\u00edklad kr\u00e1tk\u00fd seznam hodnot spojovan\u00fdch s <strong>Formul\u00ed 1<\/strong>:<\/p>\n<ul>\n<li>technologie na nejvy\u0161\u0161\u00ed \u00farovni<\/li>\n<li>v\u00fdzkum a v\u00fdvoj<\/li>\n<li>mezin\u00e1rodn\u00ed rozm\u011br<\/li>\n<li>sout\u011b\u017eivost<\/li>\n<li>rychlost<\/li>\n<li>dokonalost<\/li>\n<li>vysok\u00fd v\u00fdkon<\/li>\n<li>t\u00fdmov\u00fd duch<\/li>\n<li>tradice a historie<\/li>\n<li>glamour<\/li>\n<\/ul>\n<p>Pokud uva\u017eujete o sponzorov\u00e1n\u00ed <strong>Formule E<\/strong>, p\u0159id\u00e1vaj\u00ed se dal\u0161\u00ed hodnoty, nap\u0159\u00edklad:<\/p>\n<ul>\n<li>udr\u017eitelnost<\/li>\n<li>pokrok<\/li>\n<li>efektivita<\/li>\n<li>pr\u016fkopnick\u00fd duch<\/li>\n<li>pokro\u010dil\u00e9 technologie<\/li>\n<li>nov\u00e9 v\u00fdzvy<\/li>\n<li>vize do budoucna<\/li>\n<\/ul>\n<p>Kdy\u017e zna\u010dka do firemn\u00ed komunikace za\u010dlen\u00ed by\u0165 jen n\u011bkolik z t\u011bchto prvk\u016f, m\u016f\u017ee vybudovat komunika\u010dn\u00ed pl\u00e1n bohat\u00fd na obsah, kter\u00fd z\u016fstane relevantn\u00ed, zaj\u00edmav\u00fd a aktu\u00e1ln\u00ed alespo\u0148 p\u011bt let. <strong>Mimochodem, najdete v seznamu slovo \u201ev\u00edt\u011bzstv\u00ed\u201c? Ne.<\/strong> V\u00edt\u011bzstv\u00ed nen\u00ed hodnota: je to n\u011bco nav\u00edc, t\u0159e\u0161ni\u010dka na dortu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144071 size-full\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/photo_2023-10-10-09.04.50.jpeg\" alt=\"P\u0159\u00edsp\u011bvek McLarenu o rekordn\u00ed zast\u00e1vce v boxech za 1,80 sekundy p\u0159i Velk\u00e9 cen\u011b Kataru 2023 s rolemi \u010dlen\u016f t\u00fdmu\" width=\"752\" height=\"1168\" \/><\/p>\n<p><em>P\u0159\u00edsp\u011bvek, kter\u00fdm McLaren ozn\u00e1mil rekord. Zdroj: McLaren Racing.<\/em><\/p>\n<h2>Jak komunikovat t\u00fdmovou pr\u00e1ci<\/h2>\n<p>R\u00e1da bych byla jedn\u00edm ze sponzor\u016f <strong>McLarenu<\/strong> a m\u011bla mo\u017enost poslat v\u0161em zam\u011bstnanc\u016fm firmy e-mail o rekordu, kter\u00fd t\u00fdm Formule 1 vytvo\u0159il p\u0159i Velk\u00e9 cen\u011b Kataru 2023: <strong>zast\u00e1vku v boxech za 1,80 sekundy<\/strong> u vozu Landa Norrise, dodnes nejrychlej\u0161\u00ed v historii Formule 1. Rekord, kter\u00e9ho t\u00fdm dos\u00e1hl d\u00edky mimo\u0159\u00e1dn\u00e9 t\u00fdmov\u00e9 pr\u00e1ci slo\u017een\u00e9 z neust\u00e1l\u00e9ho nacvi\u010dov\u00e1n\u00ed, tr\u00e9ninku, pozornosti k detail\u016fm, soust\u0159ed\u011bn\u00ed a odolnosti.<\/p>\n<p>Pod\u00edvejte se na tento obr\u00e1zek: <strong>jezdce t\u00e9m\u011b\u0159 nevid\u00edte<\/strong>; vid\u00edte v\u016fz a kolem n\u011bj zhruba dvacet lid\u00ed, kte\u0159\u00ed se o n\u011bj p\u0159i zast\u00e1vce staraj\u00ed. Zhruba dvacet lid\u00ed, kte\u0159\u00ed pracuj\u00ed se stejn\u00fdm c\u00edlem: d\u00e1t ob\u011bma jezdc\u016fm co nejlep\u0161\u00ed \u0161anci na \u00fasp\u011bch. \u010casto se soust\u0159ed\u00edme jen na jezdce a v\u016fz na trati nebo na stupn\u00edch v\u00edt\u011bz\u016f, ale pr\u00e1ce t\u00fdmu a ka\u017ed\u00e9ho jeho \u010dlena je mimo\u0159\u00e1dn\u00e1. A je to p\u0159\u00edb\u011bh, kter\u00fd m\u016f\u017ee sponzor vypr\u00e1v\u011bt v\u017edy, a\u0165 je v\u00fdsledek ned\u011ble jak\u00fdkoli.<\/p>\n<h2>Pro\u010d v\u00edt\u011bzstv\u00ed nen\u00ed hlavn\u00ed hodnotou<\/h2>\n<p>Krom\u011b v\u00edt\u011bzstv\u00ed p\u0159in\u00e1\u0161ej\u00ed sportovn\u00ed partnerstv\u00ed viditelnost, medi\u00e1ln\u00ed expozici, obsah ze z\u00e1kulis\u00ed, z\u00e1\u017eitky pro fanou\u0161ky a spojen\u00ed s hodnotami, kter\u00e9 zna\u010dky hledaj\u00ed. Proto v\u00edt\u011bzstv\u00ed nen\u00ed ani jedinou, ani nejd\u016fle\u017eit\u011bj\u0161\u00ed hodnotou sportovn\u00edho sponzoringu:<\/p>\n<ul>\n<li><strong>V\u00edt\u011bzstv\u00ed jsou pom\u00edjiv\u00e1 a nep\u0159edv\u00eddateln\u00e1.<\/strong> T\u00fdmy i sportovci proch\u00e1zej\u00ed obdob\u00edmi vzestup\u016f a p\u00e1d\u016f. Zna\u010dky pot\u0159ebuj\u00ed st\u00e1lost hodnot a p\u0159\u00ednos\u016f, kterou v\u00edt\u011bzstv\u00ed zaru\u010dit nemohou. Dlouhodob\u00e1 partnerstv\u00ed p\u0159etrvaj\u00ed v\u00edt\u011bzstv\u00ed i por\u00e1\u017eky.<\/li>\n<li><strong>Cesta je stejn\u011b d\u016fle\u017eit\u00e1 jako c\u00edl.<\/strong> Fanou\u0161ci se ztoto\u017e\u0148uj\u00ed s p\u0159\u00edb\u011bhy nasazen\u00ed, t\u00fdmov\u00e9 pr\u00e1ce, odolnosti a p\u0159\u00edpravy, kter\u00e9 sport nab\u00edz\u00ed, bez ohledu na kone\u010dn\u00fd v\u00fdsledek. Sport umo\u017e\u0148uje zna\u010dk\u00e1m spojit se s hlub\u0161\u00edmi hodnotami, jako je dokonalost, oddanost, komunita a t\u00fdmov\u00e1 pr\u00e1ce, kter\u00e9 p\u0159etrvaj\u00ed d\u00e9le ne\u017e jak\u00fdkoli titul.<\/li>\n<li><strong>Viditelnost partner\u016f trv\u00e1.<\/strong> Zna\u010dka na kombin\u00e9z\u00e1ch, vozech, vybaven\u00ed a v z\u00e1zem\u00ed z\u016fst\u00e1v\u00e1, a\u0165 vyhraje kdokoli. Expozice pokra\u010duje v dobr\u00fdch i ve zl\u00fdch \u010dasech.<\/li>\n<li><strong>Obsah ze z\u00e1kulis\u00ed vytv\u00e1\u0159\u00ed bl\u00edzkost.<\/strong> Videa a obsah na soci\u00e1ln\u00edch s\u00edt\u00edch, kter\u00e9 ukazuj\u00ed lidi a lidskou tv\u00e1\u0159 sportu, posiluj\u00ed vazbu bez ohledu na v\u00edt\u011bzstv\u00ed a por\u00e1\u017eky. Jak z nich ud\u011blat pl\u00e1n, vysv\u011btlujeme v \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/role-obsahu-v-uspechu-strategie-sponzoringu-motoristickych-sportu-komplexni-marketingovy-obsah\/\">obsahov\u00e9m marketingu ve sportu<\/a>.<\/li>\n<li><strong>Historie a tradice maj\u00ed v\u00e1hu.<\/strong> Historie a tradice t\u00fdmu s dlouhou minulost\u00ed jsou jedine\u010dn\u00e9 a cenn\u00e9 asociace zna\u010dky, kter\u00e9 p\u0159etrv\u00e1vaj\u00ed po generace.<\/li>\n<li><strong>P\u0159\u00edm\u00e9 z\u00e1\u017eitky s fanou\u0161ky zanech\u00e1vaj\u00ed stopu.<\/strong> Hospitality, akce a prohl\u00eddky box\u016f vytv\u00e1\u0159ej\u00ed zapojen\u00ed: fanou\u0161ci miluj\u00ed z\u00e1\u017eitky, a\u0165 jejich t\u00fdm ten den vyhraje, nebo prohraje.<\/li>\n<li><strong>Technologick\u00e1 partnerstv\u00ed nesou ovoce.<\/strong> Vybaven\u00ed, technologie a anal\u00fdza dat \u010derpaj\u00ed hodnotu ze samotn\u00e9 spolupr\u00e1ce, ne z v\u00fdsledku na trati.<\/li>\n<li><strong>Filantropie a dopad na komunitu.<\/strong> Soci\u00e1ln\u00ed \u010dinnost t\u00fdm\u016f, \u0161ampion\u00e1t\u016f a sportovc\u016f m\u011bn\u00ed v\u011bci k lep\u0161\u00edmu po cel\u00fd rok a d\u00e1v\u00e1 smysl, kter\u00fd p\u0159esahuje sportovn\u00ed v\u00fdsledky.<\/li>\n<\/ul>\n<p>Podstatou je, \u017ee i kdy\u017e je <strong>v\u00edt\u011bzstv\u00ed v\u00fdhodou<\/strong>, v mnoha p\u0159\u00edpadech nen\u00ed nejd\u016fle\u017eit\u011bj\u0161\u00edm faktorem. Sportovn\u00ed partnerstv\u00ed by se m\u011bla soust\u0159edit p\u0159edev\u0161\u00edm na sd\u00edlen\u00e9 hodnoty, z\u00e1\u017eitky a viditelnost, tedy na oblasti, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed u\u017eitek bez ohledu na to, kdo dojede prvn\u00ed. Konkr\u00e9tn\u00ed d\u016fvody, pro\u010d sport pom\u00e1h\u00e1 firm\u011b r\u016fst, shrnujeme v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/how-sports-sponsorship-can-help-your-brand-to-boost\/\">p\u0159\u00ednosy sportovn\u00edho sponzoringu<\/a>.<\/p>\n<p>Kdy\u017e t\u00fdm nebo sportovec vyhraje, vznikne samoz\u0159ejm\u011b dal\u0161\u00ed emocion\u00e1ln\u00ed pouto. Pro sponzora je mo\u017enost sd\u00edlet tuto chv\u00edli a oslavit v\u00fdsledek t\u0159e\u0161ni\u010dkou na dortu. Nem\u016f\u017ee to v\u0161ak b\u00fdt hlavn\u00ed o\u010dek\u00e1v\u00e1n\u00ed.<\/p>\n<h2>Sponzorovat chyt\u0159e, ne pracn\u011b<\/h2>\n<p>Chyt\u0159\u00ed sponzo\u0159i nestav\u011bj\u00ed partnerstv\u00ed na v\u00edt\u011bzstv\u00edch a por\u00e1\u017ek\u00e1ch, ale na tom, co m\u016f\u017ee sponzoring zna\u010dce nab\u00eddnout: p\u0159\u00edstup, zapojen\u00ed, pov\u011bdom\u00ed a hodnoty, kter\u00e9 lze komunikovat. Pr\u00e1v\u011b tyto prvky zaru\u010duj\u00ed solidn\u00ed n\u00e1vratnost, a\u0165 t\u00fdm dojede prvn\u00ed, nebo posledn\u00ed.<\/p>\n<p>V\u00edt\u011bzstv\u00ed nakonec nen\u00ed n\u011bco, na co se m\u016f\u017ee zna\u010dka spolehnout. Pokud se v\u0161ak zam\u011b\u0159\u00ed na ostatn\u00ed p\u0159\u00ednosy sportovn\u00edho sponzoringu, m\u016f\u017ee budovat produktivn\u00ed partnerstv\u00ed i bez vzru\u0161en\u00ed z prvn\u00edho m\u00edsta. V\u00edt\u011bzstv\u00ed p\u0159ijdou a budou t\u0159e\u0161ni\u010dkou na dortu. Nejsou ale dortem, kter\u00fd dlouhodob\u00e9 partnerstv\u00ed \u017eiv\u00ed.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o p\u0159\u00ednosech sportovn\u00edho sponzoringu<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Je v\u00edt\u011bzstv\u00ed ve sportovn\u00edm sponzoringu d\u016fle\u017eit\u00e9?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>V\u00edt\u011bzstv\u00ed je v\u00fdhodou, ale nen\u00ed hodnotou, na kter\u00e9 se d\u00e1 sponzoring stav\u011bt. V\u00fdsledky jsou nep\u0159edv\u00eddateln\u00e9: solidn\u00ed partnerstv\u00ed stoj\u00ed na hodnot\u00e1ch zvolen\u00e9ho sportu, st\u00e1l\u00e9 viditelnosti, obsahu a z\u00e1\u017eitc\u00edch, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed u\u017eitek bez ohledu na po\u0159ad\u00ed.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 p\u0159\u00ednosy m\u00e1 sportovn\u00ed sponzoring krom\u011b viditelnosti?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Spojen\u00ed s hodnotami sportu, obsah ze z\u00e1kulis\u00ed, z\u00e1\u017eitky v r\u00e1mci hospitality pro klienty a zam\u011bstnance, technologick\u00e1 partnerstv\u00ed, p\u0159\u00edstup k s\u00edti kontakt\u016f a mo\u017enost komunikovat spole\u010denskou odpov\u011bdnost zna\u010dky.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 hodnoty se spojuj\u00ed s Formul\u00ed 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Technologie na nejvy\u0161\u0161\u00ed \u00farovni, v\u00fdzkum a v\u00fdvoj, mezin\u00e1rodn\u00ed rozm\u011br, sout\u011b\u017eivost, rychlost, dokonalost, vysok\u00fd v\u00fdkon, t\u00fdmov\u00fd duch, tradice a glamour. Jsou to hodnoty, kter\u00e9 m\u016f\u017ee zna\u010dka vyu\u017e\u00edvat v komunikaci cel\u00e9 roky, bez ohledu na v\u00fdsledky t\u00fdmu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 hodnoty se spojuj\u00ed s Formul\u00ed E?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Udr\u017eitelnost, pokrok, efektivita, pr\u016fkopnick\u00fd duch, pokro\u010dil\u00e9 technologie, otev\u0159enost nov\u00fdm v\u00fdzv\u00e1m a vize do budoucna. Hod\u00ed se zejm\u00e9na pro zna\u010dky, kter\u00e9 cht\u011bj\u00ed komunikovat inovace a ohleduplnost k \u017eivotn\u00edmu prost\u0159ed\u00ed.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak komunikovat sponzoring, kdy\u017e t\u00fdm nevyhr\u00e1v\u00e1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Vypr\u00e1v\u011bn\u00edm o t\u00fdmov\u00e9 pr\u00e1ci, lidech, technologi\u00edch a z\u00e1\u017eitc\u00edch. Zast\u00e1vka McLarenu za 1,80 sekundy v Kataru v roce 2023 je p\u0159\u00edkladem: p\u0159\u00edb\u011bh p\u0159\u00edpravy a p\u0159esnosti, kter\u00fd m\u00e1 pro sponzora hodnotu bez ohledu na v\u00fdsledek z\u00e1vodu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Na \u010dem stoj\u00ed \u00fa\u010dinn\u00fd sportovn\u00ed sponzoring?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Na sd\u00edlen\u00fdch hodnot\u00e1ch zna\u010dky a sportovn\u00edho subjektu, jasn\u00fdch c\u00edlech, pl\u00e1nu aktivac\u00ed a obsahu a na m\u011b\u0159en\u00ed n\u00e1vratnosti nav\u00e1zan\u00e9m na obchodn\u00ed v\u00fdsledky. V\u00edt\u011bzstv\u00ed, kdy\u017e p\u0159ijde, je bonus.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Pokud jste ochotni investovat do sportovn\u00edho sponzoringu jen proto, \u017ee chcete vyhr\u00e1vat a z\u00edskat pro svou zna\u010dku viditelnost, d\u011bl\u00e1te velkou chybu. Viditelnost je jen jednou z mnoha v\u00fdhod, kter\u00e9 m\u016f\u017ee firma nebo zna\u010dka z\u00edskat ze spolupr\u00e1ce se sportovn\u00ed organizac\u00ed, a rozhodn\u011b nen\u00ed jedin\u00e1. Kdy\u017e s klienty nebo nov\u00fdmi kontakty mluv\u00edme o mo\u017enostech partnerstv\u00ed, v\u017edy se [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":196158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-242572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>P\u0159\u00ednosy sportovn\u00edho sponzoringu nad r\u00e1mec v\u00edt\u011bzstv\u00ed<\/title>\n<meta name=\"description\" content=\"P\u0159\u00ednosy sportovn\u00edho sponzoringu nez\u00e1vis\u00ed na v\u00edt\u011bzstv\u00ed: hodnoty F1 a Formule E, rekord McLarenu 1,80 sekundy a co je skute\u010dn\u011b d\u016fle\u017eit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ve sportovn\u00edm marketingu nen\u00ed v\u00edt\u011bzstv\u00ed hodnotou: skute\u010dn\u00e9 p\u0159\u00ednosy sportovn\u00edho sponzoringu\" \/>\n<meta property=\"og:description\" content=\"P\u0159\u00ednosy sportovn\u00edho sponzoringu nez\u00e1vis\u00ed na v\u00edt\u011bzstv\u00ed: hodnoty F1 a Formule E, rekord McLarenu 1,80 sekundy a co je skute\u010dn\u011b d\u016fle\u017eit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/photo_2023-10-10-09.04.50.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"752\" \/>\n\t<meta property=\"og:image:height\" content=\"1168\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Ve sportovn\u00edm marketingu nen\u00ed v\u00edt\u011bzstv\u00ed hodnotou: skute\u010dn\u00e9 p\u0159\u00ednosy sportovn\u00edho sponzoringu\",\"datePublished\":\"2023-10-19T12:40:55+00:00\",\"dateModified\":\"2026-10-09T13:33:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/\"},\"wordCount\":1467,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/photo_2023-10-10-09.04.50.jpeg\",\"articleSection\":[\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/\",\"name\":\"P\u0159\u00ednosy sportovn\u00edho sponzoringu nad r\u00e1mec v\u00edt\u011bzstv\u00ed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/photo_2023-10-10-09.04.50.jpeg\",\"datePublished\":\"2023-10-19T12:40:55+00:00\",\"dateModified\":\"2026-10-09T13:33:36+00:00\",\"description\":\"P\u0159\u00ednosy sportovn\u00edho sponzoringu nez\u00e1vis\u00ed na v\u00edt\u011bzstv\u00ed: hodnoty F1 a Formule E, rekord McLarenu 1,80 sekundy a co je skute\u010dn\u011b d\u016fle\u017eit\u00e9.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/photo_2023-10-10-09.04.50.jpeg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/photo_2023-10-10-09.04.50.jpeg\",\"width\":752,\"height\":1168,\"caption\":\"Ve sportovn\u00edm marketingu nen\u00ed v\u00edt\u011bzstv\u00ed v\u0161\u00edm\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/in-sport-marketing-win-win-win-win-win-win\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ve sportovn\u00edm marketingu nen\u00ed v\u00edt\u011bzstv\u00ed hodnotou: skute\u010dn\u00e9 p\u0159\u00ednosy sportovn\u00edho sponzoringu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/silviaschweiger\\\/\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"P\u0159\u00ednosy sportovn\u00edho sponzoringu nad r\u00e1mec v\u00edt\u011bzstv\u00ed","description":"P\u0159\u00ednosy sportovn\u00edho sponzoringu nez\u00e1vis\u00ed na v\u00edt\u011bzstv\u00ed: hodnoty F1 a Formule E, rekord McLarenu 1,80 sekundy a co je skute\u010dn\u011b d\u016fle\u017eit\u00e9.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/","og_locale":"cs_CZ","og_type":"article","og_title":"Ve sportovn\u00edm marketingu nen\u00ed v\u00edt\u011bzstv\u00ed hodnotou: skute\u010dn\u00e9 p\u0159\u00ednosy sportovn\u00edho sponzoringu","og_description":"P\u0159\u00ednosy sportovn\u00edho sponzoringu nez\u00e1vis\u00ed na v\u00edt\u011bzstv\u00ed: hodnoty F1 a Formule E, rekord McLarenu 1,80 sekundy a co je skute\u010dn\u011b d\u016fle\u017eit\u00e9.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":752,"height":1168,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/photo_2023-10-10-09.04.50.jpeg","type":"image\/jpeg"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Silvia Schweiger","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"Ve sportovn\u00edm marketingu nen\u00ed v\u00edt\u011bzstv\u00ed hodnotou: skute\u010dn\u00e9 p\u0159\u00ednosy sportovn\u00edho sponzoringu","datePublished":"2023-10-19T12:40:55+00:00","dateModified":"2026-10-09T13:33:36+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/"},"wordCount":1467,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/photo_2023-10-10-09.04.50.jpeg","articleSection":["Sportovn\u00ed marketing","Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/","url":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/","name":"P\u0159\u00ednosy sportovn\u00edho sponzoringu nad r\u00e1mec v\u00edt\u011bzstv\u00ed","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/photo_2023-10-10-09.04.50.jpeg","datePublished":"2023-10-19T12:40:55+00:00","dateModified":"2026-10-09T13:33:36+00:00","description":"P\u0159\u00ednosy sportovn\u00edho sponzoringu nez\u00e1vis\u00ed na v\u00edt\u011bzstv\u00ed: hodnoty F1 a Formule E, rekord McLarenu 1,80 sekundy a co je skute\u010dn\u011b d\u016fle\u017eit\u00e9.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/photo_2023-10-10-09.04.50.jpeg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/photo_2023-10-10-09.04.50.jpeg","width":752,"height":1168,"caption":"Ve sportovn\u00edm marketingu nen\u00ed v\u00edt\u011bzstv\u00ed v\u0161\u00edm"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/in-sport-marketing-win-win-win-win-win-win\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Ve sportovn\u00edm marketingu nen\u00ed v\u00edt\u011bzstv\u00ed hodnotou: skute\u010dn\u00e9 p\u0159\u00ednosy sportovn\u00edho sponzoringu"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Silvia Schweiger has spent more than 20 years helping companies invest effectively in motorsport sponsorship, with a focus on MotoGP and Formula 1. At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/www.linkedin.com\/in\/silviaschweiger\/"],"url":"https:\/\/rtrsports.com\/cs\/author\/silvia\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=242572"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242572\/revisions"}],"predecessor-version":[{"id":359024,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242572\/revisions\/359024"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/196158"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=242572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=242572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=242572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}