{"id":242582,"date":"2024-01-29T15:18:11","date_gmt":"2024-01-29T14:18:11","guid":{"rendered":"https:\/\/rtrsports.com\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/"},"modified":"2025-06-10T17:26:27","modified_gmt":"2025-06-10T15:26:27","slug":"proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/","title":{"rendered":"Pro\u010d va\u0161e zna\u010dka pot\u0159ebuje sponzoring MotoGP v roce 2024"},"content":{"rendered":"

Ve sv\u011bt\u011b motoristick\u00e9ho sportu neexistuje \u017e\u00e1dn\u00e1 nemovitost jako MotoGP<\/strong><\/a>. MotoGP je vrcholem motocyklov\u00fdch z\u00e1vod\u016f a nab\u00edz\u00ed jedine\u010dnou rychlost, dramati\u010dnost a inovace, kter\u00e9 uchvacuj\u00ed fanou\u0161ky po cel\u00e9m sv\u011bt\u011b. Zna\u010dk\u00e1m, kter\u00e9 cht\u011bj\u00ed v roce 2024 a pozd\u011bji zaujmout c\u00edlov\u00e9 publikum<\/strong>, p\u0159in\u00e1\u0161\u00ed sponzorstv\u00ed MotoGP bezkonkuren\u010dn\u00ed expozici a marketingov\u00e9 mo\u017enosti. Zde je hlub\u0161\u00ed pohled na to, pro\u010d je tento elitn\u00ed z\u00e1vodn\u00ed okruh v p\u0159\u00ed\u0161t\u00edm roce a v budoucnu nezbytn\u00fdm sponzorsk\u00fdm p\u0159\u00ednosem.<\/p>\n

Glob\u00e1ln\u00ed dopad a rozsah<\/strong><\/h2>\n

MotoGP nab\u00edz\u00ed p\u0159edev\u0161\u00edm rozs\u00e1hlou glob\u00e1ln\u00ed p\u016fsobnost, kter\u00e9 se m\u016f\u017ee rovnat jen m\u00e1lokter\u00fd jin\u00fd sportovn\u00ed sponzoring. Jen sez\u00f3na 2024 bude zahrnovat 21 z\u00e1vod\u016f na p\u011bti kontinentech.<\/strong><\/a>. Ka\u017ed\u00fd z\u00e1vodn\u00ed v\u00edkend p\u0159il\u00e1k\u00e1 v pr\u016fm\u011bru<\/strong> p\u0159es 150 000 fanou\u0161k\u016f<\/strong> a celkov\u00fd po\u010det celosv\u011btov\u00fdch televizn\u00edch div\u00e1k\u016f p\u0159esahuje 400 milion\u016f<\/strong>. Tato celosv\u011btov\u00e1 expozice a sledovanost nab\u00edz\u00ed zna\u010dk\u00e1m mezin\u00e1rodn\u00ed dosah, kter\u00fd region\u00e1ln\u00ed sponzoring nebo sponzoring v jedn\u00e9 zemi jednodu\u0161e nem\u016f\u017ee poskytnout. A\u0165 u\u017e spole\u010dnost podnik\u00e1 kdekoli, MotoGP m\u016f\u017ee tyto trhy oslovit a naj\u00edt na nich odezvu.<\/p>\n

\"motogp-sponsorship-2\"<\/strong><\/h2>\n

P\u0159\u00edstup k \u017e\u00e1dan\u00e9 demografick\u00e9 skupin\u011b<\/strong><\/h2>\n

D\u016fle\u017eit\u00e9 je, \u017ee MotoGP tak\u00e9 poskytuje sponzor\u016fm p\u0159\u00edstup k velmi \u017e\u00e1dan\u00e9 skupin\u011b z\u00e1kazn\u00edk\u016f. V\u00edce ne\u017e 60 % fanou\u0161k\u016f MotoGP je ve v\u011bku od 25 do 54 let<\/strong> – tedy v letech, kdy je jejich kupn\u00ed s\u00edla nejvy\u0161\u0161\u00ed. Krom\u011b toho se publikum orientuje na bohat\u0161\u00ed jedince, p\u0159i\u010dem\u017e 20 % z nich m\u00e1 p\u0159\u00edjem dom\u00e1cnosti vy\u0161\u0161\u00ed ne\u017e 100 tis\u00edc dolar\u016f<\/strong>. To jsou hlavn\u00ed c\u00edlov\u00ed z\u00e1kazn\u00edci pr\u00e9miov\u00fdch zna\u010dek v kategori\u00edch, jako jsou automobily, technologie, m\u00f3da a alkoholick\u00e9 n\u00e1poje. MotoGP nab\u00edz\u00ed platformu, kter\u00e1 va\u0161i zna\u010dku dostane do pov\u011bdom\u00ed tohoto cenn\u00e9ho publika.<\/p>\n

Um\u00edst\u011bn\u00ed a relevance zna\u010dky <\/strong><\/h2>\n

Krom\u011b dosahu a demografick\u00fdch \u00fadaj\u016f jsou atributy MotoGP v souladu s pr\u00e9miov\u00fdm um\u00edst\u011bn\u00edm zna\u010dky<\/strong>. Pojmy jako rychlost, v\u00fdkon, precizn\u00ed<\/strong> technika, odvaha<\/strong> a inovace<\/strong> se v tomto sportu st\u00e1vaj\u00ed skute\u010dnost\u00ed. Zna\u010dky mohou tyto asociace snadno propojit se sv\u00fdmi vlastn\u00edmi hodnotami a identitou. Technick\u00e9 zna\u010dky mohou vyzdvihnout technickou dokonalost, zat\u00edmco automobilov\u00e9 spole\u010dnosti p\u0159edvedou rychlost a ovladatelnost. Dokonce i mimo z\u00e1vodn\u00ed odv\u011btv\u00ed nab\u00edz\u00ed elegantn\u00ed, vysoce v\u00fdkonn\u00e1 estetika a atmosf\u00e9ra MotoGP siln\u00fd potenci\u00e1l pro budov\u00e1n\u00ed zna\u010dky<\/strong>.<\/p>\n

Z\u00e1\u017eitkov\u00fd marketing<\/strong><\/h2>\n

Sponzorstv\u00ed umo\u017e\u0148uje jedine\u010dn\u00e9 z\u00e1\u017eitky z pohostinnosti. Zna\u010dky mohou po\u0159\u00e1dat akce nebo nab\u00edzet exkluzivn\u00ed z\u00e1\u017eitky ze z\u00e1kulis\u00ed pro sv\u00e9 klienty, zainteresovan\u00e9 strany nebo dokonce zam\u011bstnance.<\/p>\n

Rozvoj podnik\u00e1n\u00ed a pohostinstv\u00ed<\/h3>\n

Krom\u011b marketingu otev\u00edr\u00e1 sponzorstv\u00ed MotoGP tak\u00e9 cestu k v\u00fdznamn\u00fdm obchodn\u00edm p\u0159\u00edle\u017eitostem. P\u0159\u00edstup do z\u00e1kulis\u00ed paddocku<\/strong><\/a> umo\u017e\u0148uje spole\u010dnostem hostit kl\u00ed\u010dov\u00e9 klienty a partnery, kte\u0159\u00ed se mohou se sportem sezn\u00e1mit zbl\u00edzka. Tyto exkluzivn\u00ed zasv\u011bcen\u00e9 akce podporuj\u00ed hlub\u0161\u00ed profesion\u00e1ln\u00ed vztahy v nezapomenuteln\u00e9m prost\u0159ed\u00ed. Zna\u010dky mohou zap\u016fsobit na B2B publikum a odm\u011bnit ho. Pohostinsk\u00e9 aktivace generuj\u00ed hmatatelnou n\u00e1vratnost investic nad r\u00e1mec pouh\u00e9ho pov\u011bdom\u00ed o zna\u010dce.<\/p>\n

\"motogp-sponzorstv\u00ed\"<\/strong><\/h2>\n

Vzru\u0161en\u00ed, emoce a z\u00e1bava<\/strong><\/h2>\n

Na rozd\u00edl od statick\u00fdch sponzorsk\u00fdch prost\u0159edk\u016f p\u0159in\u00e1\u0161\u00ed MotoGP neust\u00e1l\u00e9 vzru\u0161en\u00ed, emoce a z\u00e1bavu<\/strong> – kl\u00ed\u010dov\u00e9 ingredience pro tvorbu poutav\u00e9ho zna\u010dkov\u00e9ho obsahu v soci\u00e1ln\u00edch m\u00e9di\u00edch a dal\u0161\u00edch kan\u00e1lech. Vysoce oktanov\u00e9 d\u011bn\u00ed na trati poskytuje dostatek zaj\u00edmav\u00fdch pohled\u016f, zvuk\u016f a p\u0159\u00edb\u011bh\u016f, kter\u00e9 lze za\u010dlenit do propaga\u010dn\u00edch kampan\u00ed na jak\u00e9koli platform\u011b. Tento obsah m\u00e1 dobrou v\u00fdkonnost a nab\u00edz\u00ed fanou\u0161k\u016fm nov\u00fd pohled na zna\u010dku.<\/p>\n

Inovativn\u00ed aktivace<\/strong><\/h2>\n

Krom\u011b obsahu se pod\u00edvan\u00e1 MotoGP hod\u00ed i pro inovativn\u00ed z\u00e1\u017eitkov\u00e9 akce. aktivaci zna\u010dky.<\/strong><\/a> Sponzo\u0159i mohou zapojit kaskad\u00e9rsk\u00e9 show na motocyklech, digit\u00e1ln\u00ed hern\u00ed stanice,<\/strong> VR simul\u00e1tory<\/strong> a dal\u0161\u00ed prvky, kter\u00e9 vt\u00e1hnou spot\u0159ebitele do p\u0159\u00edb\u011bhu jejich zna\u010dky. Pohostinsk\u00e9 prostory se mohou st\u00e1t skute\u010dn\u00fdmi vesnicemi zna\u010dky. Atmosf\u00e9ra paddocku usnad\u0148uje kreativitu. Ned\u00e1vn\u00e9 aktivace zna\u010dek<\/strong> dokonce do z\u00e1vodn\u00edch akc\u00ed za\u010dlenily robotiku, motocykly s LED oble\u010den\u00edm<\/strong> a avantgardn\u00ed um\u011bleck\u00e9 instalace u trati.<\/p>\n

Spojenectv\u00ed jezdc\u016f<\/strong><\/h2>\n

Krom\u011b sponzorstv\u00ed na \u00farovni zna\u010dky nab\u00edzej\u00ed individu\u00e1ln\u00ed sponzorsk\u00e9 p\u0159\u00edle\u017eitosti i samotn\u00ed kl\u00ed\u010dov\u00ed jezdci MotoGP. \u0160pi\u010dkov\u00ed z\u00e1vodn\u00edci jako Marc Marquez<\/strong> se mohou pochlubit siln\u00fdmi osobn\u00edmi zna\u010dkami a miliony sleduj\u00edc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch. Spojen\u00ed s t\u011bmito jezdeck\u00fdmi celebritami roz\u0161i\u0159uje dosah a spojen\u00ed, zejm\u00e9na s mlad\u0161\u00edmi demografick\u00fdmi skupinami. Zna\u010dky zam\u011b\u0159en\u00e9 na \u017eivotn\u00ed styl, oble\u010den\u00ed a mobiln\u00ed technologie mohou t\u011b\u017eit ze spolupr\u00e1ce s ambasadory jezdc\u016f a v\u00fdvoje spole\u010dn\u00fdch produkt\u016f.<\/p>\n

Sb\u011br dat<\/strong><\/h2>\n

Na rozd\u00edl od statick\u00e9 reklamy p\u0159in\u00e1\u0161\u00ed<\/strong> aktivn\u00ed sponzoring MotoGP p\u0159\u00edm\u00e9 informace o publiku prost\u0159ednictv\u00edm aktivace na m\u00edst\u011b a sb\u011bru dat<\/strong>. Z\u00e1stupci zna\u010dky se setk\u00e1vaj\u00ed s \u00fa\u010dastn\u00edky a z\u00edsk\u00e1vaj\u00ed zp\u011btnou vazbu z prvn\u00ed ruky. Pr\u016fzkumy a anal\u00fdza chov\u00e1n\u00ed spot\u0159ebitel\u016f na trati odhaluj\u00ed cenn\u00e9 informace, kter\u00e9 umo\u017e\u0148uj\u00ed up\u0159esnit positioning a \u0159\u00eddit budouc\u00ed marketingov\u00e1 rozhodnut\u00ed. Takov\u00e9mu mno\u017estv\u00ed dat se tradi\u010dn\u00ed kampan\u011b jen t\u011b\u017eko vyrovnaj\u00ed.<\/p>\n

Zpr\u00e1vy zalo\u017een\u00e9 na hodnot\u00e1ch<\/strong><\/h2>\n

Aliance MotoGP tak\u00e9 umo\u017e\u0148uje zna\u010dk\u00e1m komunikovat my\u0161lenky zalo\u017een\u00e9 na hodnot\u00e1ch, jako je udr\u017eitelnost,<\/a> rozmanitost a inkluze<\/strong>. D\u00edky inovac\u00edm, jako jsou biopaliva, kter\u00e1<\/strong> se objevuj\u00ed na trati, a zv\u00fd\u0161en\u00e9 \u00fa\u010dasti jezdky\u0148 mohou sponzo\u0159i prost\u0159ednictv\u00edm partnerstv\u00ed zd\u016fraznit spole\u010dn\u00e9 z\u00e1sady. Zprost\u0159edkov\u00e1n\u00ed \u00fa\u010delu zna\u010dky a spole\u010densk\u00e9 odpov\u011bdnosti pom\u00e1h\u00e1 budovat p\u0159\u00edze\u0148 dne\u0161n\u00edch spot\u0159ebitel\u016f.<\/p>\n

Dlouhodob\u00e1 loajalita a expozice<\/strong><\/h2>\n

A kone\u010dn\u011b, kontinuita z\u00e1vodn\u00edho kalend\u00e1\u0159e znamen\u00e1, \u017ee sponzoring MotoGP p\u0159in\u00e1\u0161\u00ed trval\u00e9 zviditeln\u011bn\u00ed a spojen\u00ed s publikem po dobu n\u011bkolika m\u011bs\u00edc\u016f, nikoli pouze jednor\u00e1zov\u00fd program. Dlouhodob\u00e1 integrace zna\u010dky posiluje loajalitu z\u00e1vodn\u00edch nad\u0161enc\u016f. Ka\u017edoro\u010dn\u00ed obnoven\u00ed posiluje asociaci a stav\u00ed zna\u010dku do pozice pevn\u00e9 sou\u010d\u00e1sti sportovn\u00edho d\u011bdictv\u00ed.<\/strong><\/p>\n

V dne\u0161n\u00edm rozt\u0159\u00ed\u0161t\u011bn\u00e9m medi\u00e1ln\u00edm prost\u0159ed\u00ed je pro zna\u010dky st\u00e1le obt\u00ed\u017en\u011bj\u0161\u00ed oslovit kl\u00ed\u010dov\u00e9 publikum ve velk\u00e9m m\u011b\u0159\u00edtku. MotoGP poskytuje tento k\u00fd\u017een\u00fd p\u0159\u00edstup nap\u0159\u00ed\u010d demografick\u00fdmi skupinami, geografick\u00fdmi oblastmi a platformami. V kombinaci s pohostinsk\u00fdmi v\u00fdhodami, p\u0159ehledem o datech, inovativn\u00edmi aktivacemi a hodnotov\u00fdmi asociacemi nab\u00edz\u00ed MotoGP jednu z nejzaj\u00edmav\u011bj\u0161\u00edch sponzorsk\u00fdch p\u0159\u00edle\u017eitost\u00ed pro pr\u00e9miov\u00e9 zna\u010dky v roce 2024 i v budoucnosti. Nyn\u00ed je \u010das, aby zna\u010dky nastartovaly sv\u00e9 motory a urychlily svou expozici po cel\u00e9m sv\u011bt\u011b prost\u0159ednictv\u00edm tohoto \u0161pi\u010dkov\u00e9ho z\u00e1vodn\u00edho okruhu.
\nPro zna\u010dky, kter\u00e9 zkoumaj\u00ed mo\u017enosti sponzoringu MotoGP, RTR Sports<\/strong><\/a> je agenturou pro aktiva\u010dn\u00ed strategii a realizaci. D\u00edky v\u00edce ne\u017e 25 let\u016fm zku\u0161enost\u00ed se sponzoringem MotoGP nap\u0159\u00ed\u010d r\u016fzn\u00fdmi zna\u010dkami<\/strong> odemyk\u00e1 RTR Sports pln\u00fd potenci\u00e1l sponzoringu prost\u0159ednictv\u00edm na m\u00edru \u0161it\u00fdch pohostinsk\u00fdch akc\u00ed, p\u0159\u00edstupu do paddocku, partnerstv\u00ed se z\u00e1vodn\u00edky a inovativn\u00edch z\u00e1\u017eitk\u016f zna\u010dky na trati i mimo ni. Nav\u0161tivte str\u00e1nky RTRsports.com a dozv\u00edte se v\u00edce o aktivaci sponzorstv\u00ed MotoGP, kter\u00e9 p\u0159in\u00e1\u0161\u00ed hmatatelnou n\u00e1vratnost investic.<\/p>\n","protected":false},"excerpt":{"rendered":"

MotoGP je vrcholem motocyklov\u00fdch z\u00e1vod\u016f a nab\u00edz\u00ed jedine\u010dnou rychlost, dramati\u010dnost a inovace, kter\u00e9 uchvacuj\u00ed fanou\u0161ky po cel\u00e9m sv\u011bt\u011b.<\/p>\n","protected":false},"author":14,"featured_media":196118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277],"tags":[],"class_list":["post-242582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7"],"acf":[],"contentshake_article_id":"","yoast_head":"\nPro\u010d va\u0161e zna\u010dka pot\u0159ebuje sponzoring MotoGP v roce 2024<\/title>\n<meta name=\"description\" content=\"MotoGP je vrcholem motocyklov\u00fdch z\u00e1vod\u016f a nab\u00edz\u00ed jedine\u010dnou rychlost, dramati\u010dnost a inovace, kter\u00e9 uchvacuj\u00ed fanou\u0161ky po cel\u00e9m sv\u011bt\u011b.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u010d va\u0161e zna\u010dka pot\u0159ebuje sponzoring MotoGP v roce 2024\" \/>\n<meta property=\"og:description\" content=\"MotoGP je vrcholem motocyklov\u00fdch z\u00e1vod\u016f a nab\u00edz\u00ed jedine\u010dnou rychlost, dramati\u010dnost a inovace, kter\u00e9 uchvacuj\u00ed fanou\u0161ky po cel\u00e9m sv\u011bt\u011b.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Pro\u010d va\u0161e zna\u010dka pot\u0159ebuje sponzoring MotoGP v roce 2024\",\"datePublished\":\"2024-01-29T14:18:11+00:00\",\"dateModified\":\"2025-06-10T15:26:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/\"},\"wordCount\":1310,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motogp-sponsorship-2.jpg\",\"articleSection\":[\"MotoGP\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/\",\"name\":\"Pro\u010d va\u0161e zna\u010dka pot\u0159ebuje sponzoring MotoGP v roce 2024\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motogp-sponsorship-2.jpg\",\"datePublished\":\"2024-01-29T14:18:11+00:00\",\"dateModified\":\"2025-06-10T15:26:27+00:00\",\"description\":\"MotoGP je vrcholem motocyklov\u00fdch z\u00e1vod\u016f a nab\u00edz\u00ed jedine\u010dnou rychlost, dramati\u010dnost a inovace, kter\u00e9 uchvacuj\u00ed fanou\u0161ky po cel\u00e9m sv\u011bt\u011b.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motogp-sponsorship-2.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motogp-sponsorship-2.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Formule1 vs. MotoGP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pro\u010d va\u0161e zna\u010dka pot\u0159ebuje sponzoring MotoGP v roce 2024\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pro\u010d va\u0161e zna\u010dka pot\u0159ebuje sponzoring MotoGP v roce 2024","description":"MotoGP je vrcholem motocyklov\u00fdch z\u00e1vod\u016f a nab\u00edz\u00ed jedine\u010dnou rychlost, dramati\u010dnost a inovace, kter\u00e9 uchvacuj\u00ed fanou\u0161ky po cel\u00e9m sv\u011bt\u011b.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/","og_locale":"cs_CZ","og_type":"article","og_title":"Pro\u010d va\u0161e zna\u010dka pot\u0159ebuje sponzoring MotoGP v roce 2024","og_description":"MotoGP je vrcholem motocyklov\u00fdch z\u00e1vod\u016f a nab\u00edz\u00ed jedine\u010dnou rychlost, dramati\u010dnost a inovace, kter\u00e9 uchvacuj\u00ed fanou\u0161ky po cel\u00e9m sv\u011bt\u011b.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1000,"height":667,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"6 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Pro\u010d va\u0161e zna\u010dka pot\u0159ebuje sponzoring MotoGP v roce 2024","datePublished":"2024-01-29T14:18:11+00:00","dateModified":"2025-06-10T15:26:27+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/"},"wordCount":1310,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","articleSection":["MotoGP"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/","url":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/","name":"Pro\u010d va\u0161e zna\u010dka pot\u0159ebuje sponzoring MotoGP v roce 2024","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","datePublished":"2024-01-29T14:18:11+00:00","dateModified":"2025-06-10T15:26:27+00:00","description":"MotoGP je vrcholem motocyklov\u00fdch z\u00e1vod\u016f a nab\u00edz\u00ed jedine\u010dnou rychlost, dramati\u010dnost a inovace, kter\u00e9 uchvacuj\u00ed fanou\u0161ky po cel\u00e9m sv\u011bt\u011b.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","width":1000,"height":667,"caption":"Formule1 vs. MotoGP"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-vase-znacka-potrebuje-sponzorstvi-motogp-v-roce-2024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Pro\u010d va\u0161e zna\u010dka pot\u0159ebuje sponzoring MotoGP v roce 2024"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=242582"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242582\/revisions"}],"predecessor-version":[{"id":286140,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242582\/revisions\/286140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/196118"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=242582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=242582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=242582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}