{"id":242583,"date":"2024-01-29T15:18:12","date_gmt":"2024-01-29T14:18:12","guid":{"rendered":"https:\/\/rtrsports.com\/vzorec-1-sponzorstvi-novych-horizontu-a-prave-koncici-sezony\/"},"modified":"2025-06-09T17:11:02","modified_gmt":"2025-06-09T15:11:02","slug":"vzorec-1-sponzorstvi-novych-horizontu-a-prave-koncici-sezony","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/vzorec-1-sponzorstvi-novych-horizontu-a-prave-koncici-sezony\/","title":{"rendered":"Formule 1: sponzoring, nov\u00e9 obzory a pr\u00e1v\u011b uplynul\u00e1 sez\u00f3na"},"content":{"rendered":"

Ned\u00e1vno skon\u010den\u00fd \u0161ampion\u00e1t Formule 1 v roce 2023<\/strong> bude pravd\u011bpodobn\u011b p\u0159edstavovat p\u0159elom v t\u00e9to discipl\u00edn\u011b z marketingov\u00e9ho i obchodn\u00edho hlediska.<\/p>\n

I kdy\u017e je pravda, \u017ee \u00fadaje – a obr\u00e1zky v televizi a \u010dasopisech – osv\u011btluj\u00ed mimo\u0159\u00e1dn\u00fd glob\u00e1ln\u00ed \u00fasp\u011bch p\u0159edn\u00ed s\u00e9rie otev\u0159en\u00fdch kol, ur\u010dit\u00e9 z\u00e1hyby ve struktu\u0159e ukazatel\u016f a n\u00e1lad nazna\u010duj\u00ed prvn\u00ed z\u00e1blesky zplo\u0161t\u011bn\u00ed k\u0159ivky r\u016fstu<\/strong>.<\/p>\n

Jako v\u017edy se ve h\u0159e sportovn\u00edho marketingu<\/strong> prol\u00edn\u00e1 v\u00edce rovin, co\u017e plat\u00ed zejm\u00e9na pro Formuli 1<\/strong>. Je tu rovina sportu,<\/strong> ch\u00e1pan\u00e9ho jako discipl\u00edna, rovina z\u00e1bavy<\/strong>, rovina obchodu,<\/strong> rovina kapit\u00e1lu zna\u010dky<\/strong>, kter\u00e1 b\u011bhem n\u011bkolika let shodila jednu slupku, aby j\u00ed narostla jin\u00e1, leskl\u00e1 a \u017eiv\u00e1.<\/p>\n

Formule 1 a Spojen\u00e9 st\u00e1ty<\/b><\/h2>\n

Prvn\u00edm t\u00e9matem diskuse, kter\u00e1 se bl\u00ed\u017e\u00ed ke konci roku 2023, m\u016f\u017ee b\u00fdt pouze vztah, kter\u00fd cirkus navazuje – nebo se o to pokou\u0161\u00ed – se Spojen\u00fdmi st\u00e1ty<\/strong>. Z\u00e1vody ve Vegas, Miami<\/strong> a na okruhu COTA<\/strong>, kter\u00e9 byly v r\u00e1mci strategie expanze tohoto sportu narychlo odsunuty a\u017e p\u0159\u00edli\u0161 hluboko, pokud vezmeme v potaz \u010d\u00edsla, kter\u00e1 p\u0159inesla n\u00e1v\u0161t\u011bvnost, jsou jen \u0161pi\u010dkou ledovce, kter\u00fd pod hladinou ukazuje svou skute\u010dnou podobu a velikost.<\/p>\n

Pokud jsou t\u0159i americk\u00e9 z\u00e1vody v\u00fdjime\u010dn\u00e9 po\u010dtem \u00fa\u010dastn\u00edk\u016f, pak pr\u00e1v\u011b v obnoven\u00e9 my\u0161lence Grand Prix<\/strong>, okruhu a z\u00e1vodu ukazuje Formule 1<\/strong> svou nejv\u00edce americky orientovanou du\u0161i. Produkce z\u00e1vodn\u00edho v\u00edkendu<\/strong>, jeho ok\u00e1zalost<\/strong> a lesk \u010derpaj\u00ed z americk\u00e9 sportovn\u00ed kultury, kter\u00e1 tradi\u010dn\u011b v\u011bnuje v\u011bt\u0161\u00ed pozornost obalu ne\u017e obsahu.<\/p>\n

To nemus\u00ed b\u00fdt nutn\u011b \u0161patn\u00e9 nebo dobr\u00e9. Je to sp\u00ed\u0161e logick\u00e1 volba pro ty, kte\u0159\u00ed se stejn\u011b jako dr\u017eitel pr\u00e1v pot\u00fdkaj\u00ed s nov\u00fdm publikem a roz\u0161i\u0159uj\u00edc\u00edmi se trhy. Zm\u011bna receptury produktu<\/strong> se st\u00e1v\u00e1 nezbytnou, kdy\u017e je t\u0159eba vystoupit z komfortn\u00ed z\u00f3ny sv\u00e9ho „tvrd\u00e9ho j\u00e1dra“ publika a dob\u00fdt nov\u00fd ter\u00e9n. Pro marketingov\u00e9 nad\u0161ence je to f\u00e1ze„rozvoje trhu<\/strong>„, kterou teoreticky popsal Ansoff<\/strong> a jeho matice.<\/p>\n

Je zaj\u00edmav\u00e9, \u017ee navzdory obrovsk\u00e9mu tlaku marketingu a promot\u00e9r\u016f zdola nahoru n\u00e1m \u010d\u00edsla \u0159\u00edkaj\u00ed, \u017ee pov\u011bst Formule 1 v USA je st\u00e1le sp\u00ed\u0161e humbuk ne\u017e v\u00e1\u0161e\u0148. ESPN<\/strong>, americk\u00fd brodcaster vlastn\u011bn\u00fd spole\u010dnost\u00ed Disney<\/strong>, kter\u00fd vys\u00edl\u00e1 F1 za oce\u00e1nem, vrac\u00ed v roce 2023 pr\u016fm\u011brn\u011b 1,12 milionu<\/strong> div\u00e1k\u016f na z\u00e1vod, co\u017e je t\u00e9m\u011b\u0159 polovina oproti roku 2022. Ani posledn\u00ed Velk\u00e1 cena Las Vegas – z ekonomick\u00e9ho hlediska jedna z nejvyt\u00ed\u017een\u011bj\u0161\u00edch v historii cirkusu – nep\u0159il\u00e1kala v\u00edce ne\u017e 1,3 milionu div\u00e1k\u016f.
\no 50 % m\u00e9n\u011b ne\u017e na \u00favodn\u00ed Grand Prix v Miami v minul\u00e9 sez\u00f3n\u011b.<\/a>
\n<\/strong>.<\/p>\n

Jedn\u00e1 se o zaj\u00edmav\u00e9 \u00fadaje, zejm\u00e9na ve srovn\u00e1n\u00ed s jin\u00fdmi v\u00fdznamn\u00fdmi americk\u00fdmi seri\u00e1ly. Fin\u00e1le NBA<\/strong> nav\u0161t\u00edvilo v pr\u016fm\u011bru
\n11,64 milionu div\u00e1k\u016f jen v USA.<\/a>
\n<\/strong>zat\u00edmco Sv\u011btovou<\/strong> s\u00e9rii, fin\u00e1le baseballov\u00e9ho \u0161ampion\u00e1tu, sledovalo v pr\u016fm\u011bru kolem 100 000 div\u00e1k\u016f.
\n9,11 milionu<\/a>
\n<\/strong>.<\/p>\n

Pot\u0159eba sdru\u017eovat r\u016fznorod\u00e9 a glob\u00e1ln\u00ed publikum hraje v po\u010dtu div\u00e1k\u016f<\/strong> jist\u011b roli. Ostatn\u011b nen\u00ed od v\u011bci zm\u00ednit, \u017ee Velk\u00e1 cena ve m\u011bst\u011b h\u0159\u00edchu byla vys\u00edl\u00e1na o p\u016flnoci m\u00edstn\u00edho \u010dasu, aby se p\u0159izp\u016fsobila logistick\u00fdm pot\u0159eb\u00e1m a evropsk\u00fdm div\u00e1k\u016fm, co\u017e vyvolalo nejedno pozdvi\u017een\u00ed mezi m\u00edstn\u00edmi fanou\u0161ky, t\u00fdmy a odborn\u00edky.<\/p>\n

Zaj\u00edmav\u00e1 je ot\u00e1zka j\u00edzdn\u00edho \u0159\u00e1du a op\u011bt je to Formule 1<\/strong>, kter\u00e1 mus\u00ed tento probl\u00e9m \u0159e\u0161it jako prvn\u00ed. NBA, NFL, MLB a NHL sestavuj\u00ed sv\u00e9 programy podle americk\u00fdch div\u00e1k\u016f, stejn\u011b jako Liga mistr\u016f a Premier League na na\u0161\u00ed stran\u011b rybn\u00edka podle dom\u00e1c\u00edch div\u00e1k\u016f. Jen velmi m\u00e1lo seri\u00e1l\u016f, pokud v\u016fbec n\u011bjak\u00e9, se mus\u00ed soust\u0159edit na skute\u010dn\u011b glob\u00e1ln\u00ed hodiny, co\u017e nut\u00ed div\u00e1ka vynalo\u017eit zna\u010dn\u00e9 \u00fasil\u00ed, aby vys\u00edl\u00e1n\u00ed sledoval. Op\u011bt vystupme z metafory: nen\u00ed nutn\u011b snadn\u00e9 sledovat sport, kter\u00fd se jeden v\u00edkend b\u011b\u017e\u00ed ve 4 hodiny r\u00e1no, dal\u0161\u00ed v\u00edkend ve 14 hodin a dal\u0161\u00ed v\u00edkend ve 20 hodin.<\/p>\n

\"f1<\/b><\/h2>\n

Zm\u011bna tempa<\/b><\/h2>\n

Je z\u0159ejm\u00e9, \u017ee Spojen\u00e9 st\u00e1ty jsou pro Formuli 1 skv\u011blou hra\u010dkou k experimentov\u00e1n\u00ed a potenci\u00e1ln\u00edm zlat\u00fdm dolem k vyu\u017eit\u00ed. Kl\u00ed\u010dem k budoucnosti bude naj\u00edt zp\u016fsob, jak tuto rovnici vyv\u00e1\u017eit, ani\u017e by se to n\u011bkomu nel\u00edbilo, a to i na star\u00e9m kontinentu.<\/p>\n

Koup\u011b obrovsk\u00e9 plochy, na n\u00ed\u017e byl postaven v\u00fdb\u011bh v Las Vegas,
\nza 240 milion\u016f dolar\u016f<\/a>
\n<\/strong>je d\u016fle\u017eit\u00fdm ukazatelem. M\u00e1lokdy, ne\u0159kuli nikdy, si formule 1 kupuje m\u00edsta pro sv\u00e9 z\u00e1vody z prvn\u00ed ruky: okruhy, za\u0159\u00edzen\u00ed a objekty obecn\u011b se hledaj\u00ed na m\u00edst\u011b, poskytuj\u00ed je \u00fazem\u00ed a promot\u00e9\u0159i, kte\u0159\u00ed investuj\u00ed, aby mohli \u0161ampion\u00e1t uspo\u0159\u00e1dat a vyd\u011blat pen\u00edze prost\u0159ednictv\u00edm terci\u00e1rn\u00edho marketingu.<\/p>\n

Vegas bylo v tomto ohledu v\u00fdjimkou, a pro\u010d ne tak\u00e9 pohled do budoucnosti z\u00e1vod\u016f: zpr\u00e1vy hovo\u0159\u00ed o v\u00fddaj\u00edch p\u0159esahuj\u00edc\u00edch 500 milion\u016f dolar\u016f, kter\u00e9 vynalo\u017eila p\u0159\u00edmo spole\u010dnost Liberty Media na p\u0159\u00edpravu p\u016fdy pro show, dob\u0159e p\u0159esv\u011bd\u010den\u00e1, \u017ee to budou sponzo\u0159i a televizn\u00ed stanice, pak, kdo jim vr\u00e1t\u00ed za tu\u010dn\u00fd \u00fa\u010det, kter\u00fd p\u0159i\u0161el na st\u016fl. Heineken Silver<\/strong>, MGM Resorts<\/strong>, Caesars Entertainment<\/strong> a celkem 22 partner\u016f<\/strong> (nejv\u00edce v historii pro jeden z\u00e1vod) se rychle p\u0159ipojilo k p\u0159\u00edm\u00e9mu sponzoringu, kter\u00fd podle Financial Times s\u00e1m o sob\u011b \u010din\u00ed v\u00edce ne\u017e 100 milion\u016f dolar\u016f.<\/p>\n

Sponzoring ve Formuli 1<\/b><\/h2>\n

Na str\u00e1nk\u00e1ch
\nSponzoring ve Formuli 1<\/strong>
\n<\/a> je bezpochyby v mimo\u0159\u00e1dn\u00e9 kondici. Velk\u00e1 popularita seri\u00e1lu, vyj\u00e1d\u0159en\u00e9 technologick\u00e9 hodnoty, mnoho marketingov\u00fdch aktivit a fenomen\u00e1ln\u00ed vedlej\u0161\u00ed produkty (samoz\u0159ejm\u011b Drive to Survive, ale nejen to) d\u011blaj\u00ed z Formule 1 vynikaj\u00edc\u00ed marketingov\u00fd p\u0159\u00ednos pro sponzory a investory<\/strong>.<\/p>\n

Samoz\u0159ejm\u011b tomu napom\u00e1h\u00e1 i fakt, \u017ee cirkus je bezpochyby „v m\u00f3d\u011b“, stejn\u011b jako \u0159ada celebrit a hv\u011bzd ze sportu, hudby a filmu, kter\u00e9 se v posledn\u00ed dob\u011b za\u010d\u00ednaj\u00ed hrnout nejen na startovn\u00ed ro\u0161ty, ale i do partnersk\u00fdch registr\u016f.<\/p>\n

V roce 2023<\/strong> se objev\u00ed v\u00edce ne\u017e 70 nov\u00fdch sponzor\u016f zna\u010dky Formule 1 v<\/strong> pr\u016fm\u011brn\u00e9 hodnot\u011b 6 milion\u016f dolar\u016f.<\/strong> Celkov\u011b se po\u010det smluv mezi 10 t\u00fdmy pohybuje kolem 300 sponzor\u016f, k nim\u017e je t\u0159eba p\u0159ipo\u010d\u00edtat velk\u00e1 jm\u00e9na, kter\u00e1 jsou ofici\u00e1ln\u00edmi partnery \u0161ampion\u00e1tu, od Aramca<\/strong> po MSC,<\/strong> od Salesforce<\/strong> po Rolex<\/strong>. Zkr\u00e1tka je z\u0159ejm\u00e9, \u017ee nejen roste hodnota produktu Formule 1,<\/strong> ale tak\u00e9 se postupn\u011b zmen\u0161uj\u00ed mo\u017enosti, jak se zapojit do hry pro ty, kte\u0159\u00ed cht\u011bj\u00ed nastoupit do rozjet\u00e9ho vlaku. Vyjd\u011bme z metafory: st\u00e1t se sponzorem Formule 1 stoj\u00ed v\u00edce ne\u017e d\u0159\u00edve a je pravd\u011bpodobn\u011b obt\u00ed\u017en\u011bj\u0161\u00ed.<\/p>\n

Druh\u00e1 strana mince spo\u010d\u00edv\u00e1 ve velk\u00e9 kreativit\u011b t\u00fdm\u016f a organizac\u00ed, kter\u00e9 skute\u010dn\u011b nejl\u00e9pe vyjad\u0159uj\u00ed koncept„sponzoringu na m\u00edru<\/strong>“ t\u00edm, \u017ee vytv\u00e1\u0159ej\u00ed \u0159e\u0161en\u00ed na m\u00edru a s vysok\u00fdm dopadem pro ka\u017ed\u00e9ho partnera. Formule 1 tak op\u011bt dokazuje, \u017ee je v\u016fd\u010d\u00ed silou sportovn\u00edho marketingu<\/strong>, a ur\u010duje sm\u011br, kter\u00fdm se m\u016f\u017ee ub\u00edrat sportovn\u00ed sponzoring budoucnosti: vysoce individualizovan\u00fd, jedine\u010dn\u00fd ve sv\u00fdch aktivac\u00edch, p\u0159esn\u00fd v zac\u00edlen\u00ed a obratn\u011b vyu\u017e\u00edvan\u00fd v nov\u00fdch i star\u00fdch m\u00e9di\u00edch.<\/strong><\/p>\n

\"Haas<\/b><\/h2>\n

Dom\u00e1c\u00ed \u00fakoly<\/b><\/h2>\n

Pr\u00e1v\u011b nov\u00e1 m\u00e9dia jsou pravd\u011bpodobn\u011b lakmusov\u00fdm pap\u00edrkem, na kter\u00fd mus\u00ed marketingov\u00e9 odd\u011blen\u00ed F1 v nadch\u00e1zej\u00edc\u00edch m\u011bs\u00edc\u00edch myslet nejv\u00edce. Poprv\u00e9 od roku 2018 za\u010daly<\/strong> profily formule 1 na soci\u00e1ln\u00edch s\u00edt\u00edch vykazovat zn\u00e1mky \u00fanavy<\/strong>. Anal\u00fdza sv\u011b\u0159en\u00e1 spole\u010dnosti Buzz Radar<\/strong> ukazuje meziro\u010dn\u00ed pokles zm\u00ednek o p\u0159ibli\u017en\u011b 70 procent, zat\u00edmco dosah na soci\u00e1ln\u00edch s\u00edt\u00edch klesl o 64 procent<\/strong>, a to i p\u0159esto, \u017ee se r\u016fst po\u010dtu sleduj\u00edc\u00edch zpomalil o v\u00edce ne\u017e 49 procent. Odpov\u011bdi poskytuje anal\u00fdza sentimentu, p\u0159i\u010dem\u017e v mra\u010dnu slov se \u010dasto objevuj\u00ed v\u00fdrazy jako „nudn\u00fd“<\/em> a „zklam\u00e1n\u00ed<\/em> „.<\/p>\n

Zde se do\u0161iroka otev\u00edraj\u00ed dve\u0159e k velk\u00e9mu, skute\u010dn\u00e9mu slonu v m\u00edstnosti sportu, v n\u011bm\u017e jeden t\u00fdm – Red Bull Racing<\/strong>– triumfoval 21kr\u00e1t ve 22 Velk\u00fdch cen\u00e1ch a jeden jezdec – MaxVerstappen<\/strong>– vyhr\u00e1l 34 z posledn\u00edch 45 z\u00e1vod\u016f.<\/p>\n

Konkurenceschopnost<\/strong> je t\u00e9ma a velk\u00e1 p\u00edsmena jsou nutnost\u00ed, proto\u017ee jednou ze z\u00e1kladn\u00edch vlastnost\u00ed sportovn\u00edho produktu je nep\u0159edv\u00eddatelnost<\/strong>. Nikdo nechce vid\u011bt, zejm\u00e9na v televizi, sout\u011b\u017e, kde je v\u00edt\u011bz p\u0159edem dan\u00fd a vy b\u011b\u017e\u00edte, abyste skon\u010dili druz\u00ed. V p\u0159\u00edpad\u011b \u017eiv\u00e9 \u00fa\u010dasti lze tento probl\u00e9m napravit v\u00fdjime\u010dn\u00fdm nastaven\u00edm, <\/span>d\u00edky koncert\u016fm, host\u016fm a kotili\u00f3n\u016fm (a v tom jsou \u010d\u00edsla n\u00e1v\u0161t\u011bvnosti na okruhu ohromuj\u00edc\u00ed, stejn\u011b jako \u010d\u00edsla prakticky neust\u00e1le „vyprod\u00e1no“) to nefunguje p\u0159i sledov\u00e1n\u00ed v televizi nebo je\u0161t\u011b h\u016f\u0159e na p\u0159enosn\u00fdch za\u0159\u00edzen\u00edch, u kter\u00fdch je riziko „ztr\u00e1ty“ div\u00e1ka velmi vysok\u00e9.<\/p>\n

Sportovn\u011b nezapomenuteln\u00e9 v\u00fdkony t\u00fdmu z Milton Keynes (860 bod\u016f, 30 p\u00f3di\u00ed, 14 pole position, 5 v\u00edt\u011bzstv\u00ed ve sprintov\u00fdch z\u00e1vodech) n\u00e1m nemohou d\u00e1t zapomenout, \u017ee za nej\u00fa\u017easn\u011bj\u0161\u00ed individu\u00e1ln\u00ed sez\u00f3nou v historii Formule 1 od roku 1950 stoj\u00ed tak\u00e9 pravd\u011bpodobn\u011b nejnudn\u011bj\u0161\u00ed sez\u00f3na v\u0161ech dob. To samoz\u0159ejm\u011b nelze ignorovat a je jasn\u00e9, \u017ee strategie technick\u00e9, sportovn\u00ed a finan\u010dn\u00ed regulace mus\u00ed b\u00fdt vypracov\u00e1ny s v\u011bt\u0161\u00ed pe\u010dlivost\u00ed, aby bylo zaji\u0161t\u011bno, \u017ee show z\u016fstane p\u0159edev\u0161\u00edm sportem.<\/p>\n

Na cest\u011b k Formuli 1 2024<\/b><\/h2>\n

Nen\u00ed pochyb o tom, \u017ee Formule 1 je nyn\u00ed komunika\u010dn\u00ed a marketingovou platformou ve v\u00fdborn\u00e9 kondici<\/strong> a pevn\u011b se \u0159ad\u00ed mezi p\u0159edn\u00ed sv\u011btov\u00e9 sportovn\u00ed spole\u010dnosti vedle Premier League, NBA a n\u011bkolika dal\u0161\u00edch.<\/p>\n

Velkolepost okruh\u016f<\/strong> a mnoha doprovodn\u00fdch akc\u00ed, neuv\u011b\u0159iteln\u00e1 hodnota, absolutn\u00ed glob\u00e1lnost t\u00e9to discipl\u00edny a obratn\u00e9 marketingov\u00e9 \u0159\u00edzen\u00ed \u010din\u00ed z F1 nepostradateln\u00fd produkt pro v\u0161echny zna\u010dky, kter\u00e9 cht\u011bj\u00ed ke sportovn\u00edmu sponzoringu p\u0159istupovat<\/strong> vstupn\u00edmi dve\u0159mi s jistotou, \u017ee pen\u00edze, kter\u00e9 ode\u0161ly dve\u0159mi (bezpochyby hodn\u011b), se brzy vr\u00e1t\u00ed oknem v mnohon\u00e1sobn\u011b v\u011bt\u0161\u00edm mno\u017estv\u00ed.<\/p>\n

Ark\u00e1dy, filmy, televizn\u00ed seri\u00e1ly, exotick\u00e9 lokace – to jsou jen n\u011bkter\u00e9 z p\u0159\u00edznak\u016f hmatateln\u00e9 zm\u011bny v majetku, kter\u00fd se v posledn\u00edch letech radik\u00e1ln\u011b prom\u011bnil<\/strong>. Nikdo ve sv\u011bt\u011b profesion\u00e1ln\u00edho sportu se v posledn\u00edch dvou desetilet\u00edch nepustil do tak z\u00e1sadn\u00edho procesu zm\u011bn s takovou odvahou a rozhodnost\u00ed. Tuto odvahu a vynal\u00e9zavost mu oplatili fanou\u0161ci, investo\u0159i<\/strong> a sponzo\u0159i<\/strong>.<\/p>\n

K dokon\u010den\u00ed obrazu je nyn\u00ed t\u0159eba jen neztratit perspektivu<\/strong>. Je t\u0159eba se soust\u0159edit na co nejlep\u0161\u00ed automobilov\u00e9 z\u00e1vody, v nich\u017e budou skv\u011bl\u00ed v\u00fdrobci a skv\u011bl\u00ed jezdci bojovat s t\u011bmi nejlep\u0161\u00edmi prototypy na sv\u011bt\u011b na \u010dty\u0159ech kolech.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ned\u00e1vno skon\u010den\u00fd \u0161ampion\u00e1t Formule 1 v roce 2023 bude pravd\u011bpodobn\u011b p\u0159edstavovat p\u0159elom v t\u00e9to discipl\u00edn\u011b z marketingov\u00e9ho i obchodn\u00edho hlediska. I kdy\u017e je pravda, \u017ee \u00fadaje – a obr\u00e1zky v televizi a \u010dasopisech – osv\u011btluj\u00ed mimo\u0159\u00e1dn\u00fd glob\u00e1ln\u00ed \u00fasp\u011bch p\u0159edn\u00ed s\u00e9rie otev\u0159en\u00fdch kol, ur\u010dit\u00e9 z\u00e1hyby ve struktu\u0159e ukazatel\u016f a n\u00e1lad nazna\u010duj\u00ed prvn\u00ed z\u00e1blesky zplo\u0161t\u011bn\u00ed k\u0159ivky r\u016fstu. […]<\/p>\n","protected":false},"author":2,"featured_media":196268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233],"tags":[],"class_list":["post-242583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1"],"acf":[],"contentshake_article_id":"","yoast_head":"\nFormule 1: sponzo\u0159i, horizonty a konec sez\u00f3ny<\/title>\n<meta name=\"description\" content=\"P\u0159esto\u017ee \u00fadaje ukazuj\u00ed na mimo\u0159\u00e1dn\u00fd \u00fasp\u011bch F1, n\u011bkter\u00e9 ukazatele nazna\u010duj\u00ed prvn\u00ed z\u00e1blesky vyrovn\u00e1v\u00e1n\u00ed r\u016fstu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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