{"id":242584,"date":"2024-01-29T15:18:12","date_gmt":"2024-01-29T14:18:12","guid":{"rendered":"https:\/\/rtrsports.com\/propojeni-technologii-a-motoristickeho-sportu-vzrusujici-partnerstvi\/"},"modified":"2025-06-13T19:06:01","modified_gmt":"2025-06-13T17:06:01","slug":"propojeni-technologii-a-motoristickeho-sportu-vzrusujici-partnerstvi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/the-intersection-of-technology-and-motorsport-a-thrilling-partnerstvi\/","title":{"rendered":"Pr\u016fse\u010d\u00edk technologi\u00ed a motoristick\u00e9ho sportu: Vzru\u0161uj\u00edc\u00ed partnerstv\u00ed"},"content":{"rendered":"

V rychl\u00e9m sv\u011bt\u011b motorsportu<\/strong>, kde dominuje \u0159ev motor\u016f a honba za rychlost\u00ed, se v tichosti odehr\u00e1v\u00e1 dal\u0161\u00ed z\u00e1vod – z\u00e1vod technologick\u00fdch gigant\u016f o sponzorstv\u00ed a partnerstv\u00ed s t\u00edmto celosv\u011btov\u011b obl\u00edben\u00fdm motorsportem. Formule 1<\/strong><\/a>, MotoGP<\/a>, Formule E<\/strong> a dal\u0161\u00ed v\u00fdznamn\u00e9 z\u00e1vodn\u00ed s\u00e9rie zaznamenaly prudk\u00fd n\u00e1r\u016fst fanou\u0161kovsk\u00e9 z\u00e1kladny ve v\u0161ech teritori\u00edch, a to i d\u00edky poutav\u00fdm televizn\u00edm po\u0159ad\u016fm a senzac\u00edm Netflixu, jako je\u201eDrive to Survive<\/strong>\u201c (kter\u00fd se vr\u00e1t\u00ed s novou sez\u00f3nou). P\u016fvab motoristick\u00e9ho sportu v\u0161ak p\u0159esahuje r\u00e1mec dramat na trati. Formule 1 je nap\u0159\u00edklad sport, kter\u00fd se vyzna\u010duje bezkonkuren\u010dn\u00ed technickou vysp\u011blost\u00ed, co\u017e p\u0159il\u00e1kalo \u0159adu technologick\u00fdch tit\u00e1n\u016f, jako jsou Amazon Web Services<\/strong> (AWS), AMD, Cognizant, Dell<\/strong> Technologies a Oracle<\/strong>, aby nav\u00e1zali strategick\u00e1 partnerstv\u00ed bu\u010f se samotnou organizac\u00ed Formule 1, nebo s konkr\u00e9tn\u00edmi t\u00fdmy.<\/p>\n

\"carlos-sainz-ferrari\"<\/strong><\/h2>\n

Technologick\u00e1 odysea: Sponzo\u0159i a jejich dopad<\/strong><\/h2>\n

Oracle: Zvy\u0161ov\u00e1n\u00ed v\u00fdkonu d\u00edky p\u0159esnosti zalo\u017een\u00e9 na datech<\/strong><\/h3>\n

Spole\u010dnost Oracle,<\/strong> pr\u016fkopn\u00edk v oblasti cloudov\u00fdch technologi\u00ed, si uv\u011bdomuje obrovsk\u00fd potenci\u00e1l, kter\u00fd se skr\u00fdv\u00e1 v rostouc\u00ed popularit\u011b Formule 1, zejm\u00e9na ve Spojen\u00fdch st\u00e1tech. Ariel Kelman, v\u00fdkonn\u00fd viceprezident a marketingov\u00fd \u0159editel spole\u010dnosti Oracle, zd\u016fraznil, \u017ee se jejich partnerstv\u00ed s Red Bull Racing<\/strong> v\u00fdrazn\u011b prohloubilo. Tato spolupr\u00e1ce, kter\u00e1 se vyvinula v Oracle Red Bull Racing, spo\u010d\u00edv\u00e1 ve vyu\u017eit\u00ed slu\u017eeb Oracle Cloud Infrastructure (OCI) ke zv\u00fd\u0161en\u00ed v\u00fdkonnosti v den z\u00e1vodu, poskytnut\u00ed neoceniteln\u00fdch poznatk\u016f pro za\u010d\u00ednaj\u00edc\u00ed jezdce a p\u0159isp\u011bn\u00ed k n\u00e1vrhu nov\u00e9 generace motoru Red Bull Powertrains. Zapojen\u00ed spole\u010dnosti Oracle je d\u016fkazem jej\u00edho odhodl\u00e1n\u00ed podporovat technologick\u00e9 inovace ve sportu.<\/p>\n

AWS: Uvoln\u011bn\u00ed s\u00edly dat<\/strong><\/h3>\n

Spole\u010dnost Amazon Web Services (AWS), kter\u00e1 je od roku 2018 ofici\u00e1ln\u00edm poskytovatelem cloudov\u00fdch slu\u017eeb a strojov\u00e9ho u\u010den\u00ed pro Formuli 1, se zaslou\u017eila o revoluci v tomto sportu. Rachel Thorntonov\u00e1, viceprezidentka AWS pro celosv\u011btov\u00fd marketing, zd\u016fraz\u0148uje jedine\u010dnou dynamiku Formule 1. V n\u00ed proti sob\u011b stoj\u00ed nejen nejlep\u0161\u00ed sv\u011btov\u00ed jezdci, ale tak\u00e9 v\u00fdzvy pro nejinovativn\u011bj\u0161\u00ed in\u017een\u00fdry. Role AWS p\u0159esahuje r\u00e1mec reklamy a digit\u00e1ln\u00edch vlastnost\u00ed<\/strong>. Jde o p\u0159esv\u011bd\u010div\u00fd p\u0159\u00edb\u011bh o<\/strong> tom, jak cloudov\u00e1 technologie m\u011bn\u00ed vyu\u017eit\u00ed dat pro obchodn\u00ed \u00fa\u010dely ve Formuli 1, kter\u00fd rezonuje u vedouc\u00edch p\u0159edstavitel\u016f daleko za hranicemi z\u00e1vodn\u00ed dr\u00e1hy. AWS tento p\u0159\u00edb\u011bh o\u017eivuje nejen slovy, ale tak\u00e9 t\u00edm, \u017ee nab\u00edz\u00ed z\u00e1kazn\u00edk\u016fm mo\u017enost za\u017e\u00edt Formuli 1 na vlastn\u00ed k\u016f\u017ei p\u0159i z\u00e1vodech Grand Prix.<\/p>\n

Dell Technologies: Pos\u00edlen\u00ed inovac\u00ed<\/strong><\/h3>\n

Spole\u010dnost Dell Technologies, kter\u00e1 je od roku 2018 ofici\u00e1ln\u00edm technologick\u00fdm partnerem skupiny McLaren a t\u00fdmu Formule 1, se spojila s t\u00fdmem, kter\u00e9mu se technologie da\u0159\u00ed. Liz Matthewsov\u00e1, senior viceprezidentka pro zna\u010dku a kreativitu spole\u010dnosti Dell Technologies, zd\u016fraz\u0148uje \u00fast\u0159edn\u00ed roli inovac\u00ed v obou organizac\u00edch. Jejich sponzorstv\u00ed<\/strong> nen\u00ed jen o propagaci zna\u010dky, ale tak\u00e9 o aktivn\u00edm p\u0159isp\u00edv\u00e1n\u00ed k dosahov\u00e1n\u00ed \u0161pi\u010dkov\u00fdch v\u00fdkon\u016f prost\u0159ednictv\u00edm rozhodov\u00e1n\u00ed zalo\u017een\u00e9ho na datech.<\/p>\n

AMD: Podpora \u00fasp\u011bchu prost\u0159ednictv\u00edm asociace zna\u010dky<\/strong><\/h3>\n

Spole\u010dnost AMD, kter\u00e1 je dlouholet\u00fdm sponzorem MotoGP<\/strong> od po\u010d\u00e1tku a Formule 1<\/strong> od roku 2002, posunula sv\u016fj z\u00e1vazek o krok d\u00e1l a v roce 2020 se stala partnerem t\u00fdmu Mercedes-AMG Petronas. John Taylor, marketingov\u00fd \u0159editel spole\u010dnosti AMD, poznamen\u00e1v\u00e1, \u017ee spojen\u00ed zna\u010dky AMD<\/strong> s \u00fasp\u011b\u0161n\u00fdmi t\u00fdmy Formule 1 m\u00e1 z\u00e1sadn\u00ed vliv na zva\u017eov\u00e1n\u00ed a preference zna\u010dky. T\u00fdmy Formule 1 se p\u0159i navrhov\u00e1n\u00ed voz\u016f, anal\u00fdze dat a simulac\u00edch spol\u00e9haj\u00ed na technologie AMD, \u010d\u00edm\u017e si vytv\u00e1\u0159ej\u00ed silnou asociaci se zna\u010dkou, kter\u00e1 m\u00e1 u publika ohlas.<\/p>\n

Cognizant: Cognitant: glob\u00e1ln\u00ed dosah, sofistikovanost a technologick\u00e1 orientace<\/strong><\/h3>\n

Spole\u010dnost Cognizant<\/strong>, kter\u00e1 se zab\u00fdv\u00e1 technick\u00fdmi slu\u017ebami, vstoupila na pole sponzoringu Formule 1 partnerstv\u00edm s t\u00fdmem F1 Aston Martin. Gaurav Chand, CMO spole\u010dnosti Cognizant, zd\u016fraz\u0148uje t\u0159i kl\u00ed\u010dov\u00e1 krit\u00e9ria, kter\u00fdmi se p\u0159i v\u00fdb\u011bru \u0159\u00eddili: glob\u00e1ln\u00ed dosah<\/strong>, sofistikovan\u00e1 aktivace klient\u016f<\/strong> a technologick\u00e1 orientace<\/strong>. Formule 1 se uk\u00e1zala jako dokonale vyhovuj\u00edc\u00ed v\u0161em t\u0159em krit\u00e9ri\u00edm. Jejich spojen\u00ed s Formul\u00ed 1 nejen zvy\u0161uje viditelnost zna\u010dky, ale tak\u00e9 je v souladu s jejich strategick\u00fdmi c\u00edli.<\/p>\n

\"sponzoring<\/strong><\/h2>\n

Za \u0161achovnicovou vlajkou: M\u011b\u0159en\u00ed \u00fasp\u011b\u0161nosti sponzoringu<\/strong><\/h2>\n

Sponzoring v motoristick\u00e9m sportu nen\u00ed pro slab\u00e9 povahy. v\u00edcelet\u00e9 smlouvy n\u011bkdy dosahuj\u00ed n\u011bkolika milion\u016f dolar\u016f za sez\u00f3nu.<\/strong><\/a>. N\u00e1vratnost investic v\u0161ak zdaleka p\u0159esahuje r\u00e1mec zviditeln\u011bn\u00ed zna\u010dky ve vys\u00edl\u00e1n\u00ed. Sponzo\u0159i, jako je AMD, zaznamenali pozoruhodnou 14,5n\u00e1sobnou n\u00e1vratnost investic pouze na z\u00e1klad\u011b vystaven\u00ed zna\u010dky. Z\u00e1sadn\u00ed metrikou je anga\u017eovanost, p\u0159i\u010dem\u017e spole\u010dnost Dell Technologies hl\u00e1s\u00ed ohromuj\u00edc\u00ed 50procentn\u00ed n\u00e1r\u016fst anga\u017eovanosti u kl\u00ed\u010dov\u00e9ho publika d\u00edky zapojen\u00ed spole\u010dnosti McLaren<\/strong> do sv\u00fdch kampan\u00ed*. Partnerstv\u00ed v\u0161ak p\u0159esahuje pouh\u00e1 \u010d\u00edsla. Jde o podporu inovac\u00ed a \u0159e\u0161en\u00ed z\u00e1sadn\u00edch glob\u00e1ln\u00edch probl\u00e9m\u016f, od udr\u017eitelnosti po vzd\u011bl\u00e1v\u00e1n\u00ed STEM.<\/p>\n

Formule 1: P\u0159ita\u017elivost mimo z\u00e1vod\u011bn\u00ed<\/strong><\/h2>\n

Zku\u0161enosti spole\u010dnosti Cognizant<\/strong> podtrhuj\u00ed magnetickou p\u0159ita\u017elivost Formule 1. Zlep\u0161uje nejen vn\u00edm\u00e1n\u00ed zna\u010dky, ale m\u00e1 tak\u00e9 vliv na udr\u017een\u00ed a n\u00e1bor talent\u016f. Spojen\u00ed s tak presti\u017en\u00edm sportem m\u016f\u017ee ovlivnit rozhodov\u00e1n\u00ed, jak dokl\u00e1d\u00e1 p\u0159\u00edklad mana\u017eera, kter\u00fd se rozhodl z\u016fstat ve spole\u010dnosti Cognizant kv\u016fli obdivu sv\u00e9ho syna k p\u0159\u00edtomnosti zna\u010dky na voze Formule 1.<\/strong> \u00dasil\u00ed o n\u00e1bor talent\u016f bylo tak\u00e9 v\u00fdznamn\u011b podpo\u0159eno obr\u00e1zky z Formule 1, kter\u00e9 vyvolaly zna\u010dn\u00fd z\u00e1jem a \u017e\u00e1dosti o zam\u011bstn\u00e1n\u00ed.<\/p>\n

Osobn\u00ed p\u0159\u00edstup: U\u017e\u00edv\u00e1n\u00ed si cesty<\/strong><\/h2>\n

Ve vzru\u0161uj\u00edc\u00edm sv\u011bt\u011b Formule 1 jsou technologie a inovace hnac\u00ed silou, kter\u00e1 posouv\u00e1 tento sport k nov\u00fdm v\u00fd\u0161in\u00e1m. Technologick\u00e9 spole\u010dnosti jako Oracle, AWS, Dell Technologies, AMD a Cognizant prost\u0159ednictv\u00edm strategick\u00e9ho sponzorstv\u00ed nejen utv\u00e1\u0159ej\u00ed budoucnost z\u00e1vod\u016f, ale tak\u00e9 vytv\u00e1\u0159ej\u00ed trval\u00fd dopad i mimo \u0161achovnicovou vlajku. Vzhledem k tomu, \u017ee Formule 1 nep\u0159est\u00e1v\u00e1 uchvacovat div\u00e1ky po cel\u00e9m sv\u011bt\u011b, jsou tato partnerstv\u00ed p\u0159\u00edkladem spojen\u00ed rychlosti, p\u0159esnosti a inovac\u00ed, kter\u00e9 definuj\u00ed tento pozoruhodn\u00fd sport.<\/p>\n

Pokud se chcete dozv\u011bd\u011bt v\u00edce o s\u00edle sponzoringu v motoristick\u00e9m sportu, kontaktujte n\u00e1s je\u0161t\u011b dnes prost\u0159ednictv\u00edm tohoto odkazu .<\/a><\/strong><\/p>\n

\n

* Zdroj: Forbes<\/p>\n","protected":false},"excerpt":{"rendered":"

V rychl\u00e9m sv\u011bt\u011b motorsportu, kde dominuje \u0159ev motor\u016f a honba za rychlost\u00ed, se v tichosti odehr\u00e1v\u00e1 dal\u0161\u00ed z\u00e1vod – z\u00e1vod technologick\u00fdch gigant\u016f o sponzorstv\u00ed a partnerstv\u00ed s t\u00edmto celosv\u011btov\u011b obl\u00edben\u00fdm motorsportem. 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