{"id":242585,"date":"2024-01-29T15:18:13","date_gmt":"2024-01-29T14:18:13","guid":{"rendered":"https:\/\/rtrsports.com\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/"},"modified":"2025-06-10T17:39:50","modified_gmt":"2025-06-10T15:39:50","slug":"proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/","title":{"rendered":"Pro\u010d je Formule 2 nejv\u011bt\u0161\u00edm p\u0159\u00edjemcem raketov\u011b rostouc\u00ed sl\u00e1vy Formule 1?"},"content":{"rendered":"<h3><strong>Po rozmachu Formule 1 v posledn\u00edch letech sponzo\u0159i a spole\u010dnosti donekone\u010dna klepou na dve\u0159e t\u00fdm\u016f, aby si ukousli pozd\u011bj\u0161\u00ed kousek kol\u00e1\u010de. Ale vzhledem k rostouc\u00edm sponzorsk\u00fdm poplatk\u016fm, mal\u00e9mu veden\u00ed a celosv\u011btov\u00e9 konkurenci se jen m\u00e1lokomu poda\u0159\u00ed uzav\u0159\u00edt smlouvu s t\u00fdmem Formule 1. Kdo z tohoto marketingov\u00e9ho nedostatku a z\u00e1vodn\u00edho hladu t\u011b\u017e\u00ed? Vstupte do Formule 2, mlad\u0161\u00ed sestry F1, kter\u00e1 u\u017e je dosp\u011bl\u00e1. <\/strong><\/h3>\n<p><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\"><strong>Formule 1<\/strong><\/a>raketov\u00fd vzestup popularity v posledn\u00edch n\u011bkolika letech vyvolal vlny ve sv\u011bt\u011b motoristick\u00e9ho sportu. Vrcholn\u00e9 z\u00e1vody na otev\u0159en\u00fdch kolech si z\u00edsk\u00e1vaj\u00ed nov\u00e9 div\u00e1ky, a tak se jedn\u00edm ze seri\u00e1l\u016f, kter\u00e9mu se tato pozornost dostala do pop\u0159ed\u00ed, stala <strong>Formule 2<\/strong>.<\/p>\n<p><strong>Formule 2, kter\u00e1<\/strong> se \u010dasto jezd\u00ed v r\u00e1mci z\u00e1vod\u016f F1, byla dlouhou dobu pova\u017eov\u00e1na za &#8222;nap\u00e1jec\u00ed&#8220; formuli pro v\u00fdchovu budouc\u00edch talent\u016f F1. Nyn\u00ed v\u0161ak F2 vystupuje ze st\u00ednu sv\u00e9ho slavn\u00e9ho sourozence a st\u00e1v\u00e1 se samostatnou s\u00e9ri\u00ed sv\u011btov\u00e9ho \u0161ampion\u00e1tu. Zde jsou n\u011bkter\u00e9 z hlavn\u00edch d\u016fvod\u016f, pro\u010d <strong>lze formuli 2 pova\u017eovat za nejv\u011bt\u0161\u00edho v\u00edt\u011bze sl\u00e1vy a \u00fasp\u011bchu formule 1.<\/strong><\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-144005\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula2.jpg\" alt=\"vzorec2\" width=\"600\" height=\"338\" \/>Zv\u00fd\u0161en\u00e1 expozice a sledovanost<\/h2>\n<p>S p\u0159ib\u00fdvaj\u00edc\u00edm po\u010dtem div\u00e1k\u016f, kte\u0159\u00ed sleduj\u00ed v\u00edkendov\u00e9 grand prix F1, <strong>roste i po\u010det t\u011bch, kte\u0159\u00ed poprv\u00e9 okus\u00ed formuli 2<\/strong>. Z\u00e1vody F2 \u010dasto slou\u017e\u00ed jako doprovodn\u00e9 z\u00e1vody na stejn\u00fdch m\u00edstech bezprost\u0159edn\u011b p\u0159ed hlavn\u00edm z\u00e1vodem F1. <strong>D\u00edky tomuto rozvrhu se F2 dost\u00e1v\u00e1 do pov\u011bdom\u00ed roz\u0161\u00ed\u0159en\u00e9ho publika F1 bezkonkuren\u010dn\u011b nejl\u00e9pe<\/strong>. Mnoz\u00ed z t\u011bch, kte\u0159\u00ed poprv\u00e9 ochutnaj\u00ed F2, zji\u0161\u0165uj\u00ed, \u017ee tato speci\u00e1ln\u00ed s\u00e9rie p\u0159in\u00e1\u0161\u00ed neuv\u011b\u0159iteln\u011b vyrovnan\u00e9 a nep\u0159edv\u00eddateln\u00e9 z\u00e1vody, kter\u00e9 v F1 \u010dasto chyb\u00ed. <strong>O rostouc\u00edm z\u00e1jmu sv\u011bd\u010d\u00ed i \u010d\u00edsla z vys\u00edl\u00e1n\u00ed, kdy jen v roce 2021 vzrostla sledovanost Formule 2 o 30 %<\/strong>.<\/p>\n<h2>Kategorie sponzorstv\u00ed s n\u00edzk\u00fdm rozpo\u010dtem<\/h2>\n<p>Vzhledem k tomu, \u017ee n\u00e1klady na sponzorov\u00e1n\u00ed t\u00fdmu F1 st\u00e1le stoupaj\u00ed do stovek milion\u016f, jsou pro zna\u010dky, kter\u00e9 se cht\u011bj\u00ed zapojit do akce, ale nemaj\u00ed tak hluboko do kapsy, <strong>formule 2 velmi atraktivn\u00ed alternativou<\/strong>. Sponzorov\u00e1n\u00ed t\u00fdmu F2 nebo dokonce konkr\u00e9tn\u00edho jezdce poskytuje vynikaj\u00edc\u00ed zviditeln\u011bn\u00ed zna\u010dky b\u011bhem presti\u017en\u00edch v\u00edkend\u016f velk\u00fdch cen za zlomek ceny F1. Vzhledem k omezen\u00ed t\u00fdmov\u00fdch rozpo\u010dt\u016f <strong>nab\u00edz\u00ed F2 relativn\u011b levn\u00fd vstupn\u00ed bod pro<\/strong> spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed vyzkou\u0161et marketing v motoristick\u00e9m sportu. Ti, kte\u0159\u00ed dos\u00e1hnou \u00fasp\u011bchu, mohou n\u00e1sledn\u011b posoudit mo\u017enost p\u0159estupu do F1.<\/p>\n<h2>Pozornost v\u011bnovan\u00e1 vych\u00e1zej\u00edc\u00edm talent\u016fm<\/h2>\n<p>Vzru\u0161uj\u00edc\u00ed talenty, kter\u00e9 z\u00e1vod\u00ed ve Formuli 2, u\u017e nejsou pro v\u011bt\u0161inu fanou\u0161k\u016f \u017e\u00e1dnou zvl\u00e1\u0161tnost\u00ed. Zv\u00fd\u0161en\u00e9 zpravodajstv\u00ed nyn\u00ed upozor\u0148uje na to, jak jsou jezdci F2 p\u0159ipraveni st\u00e1t se dal\u0161\u00edmi <strong>Verstappeny, Russellov\u00fdmi<\/strong> a <strong>Leclercov\u00fdmi<\/strong>. Vzhledem k tomu, \u017ee m\u00edsta v F1 jsou tak \u017e\u00e1dan\u00e1, jsou s\u00e1zky pro z\u00e1vodn\u00edky F2, kte\u0159\u00ed se st\u00e1le hon\u00ed za snem, obrovsk\u00e9.<strong>Jejich snaha zap\u016fsobit na skauty t\u00fdm\u016f F1 vede ke strhuj\u00edc\u00edmu a agresivn\u00edmu z\u00e1vod\u011bn\u00ed<\/strong>. P\u0159\u00edb\u011bhy o rivalit\u011b, vykoupen\u00ed a postupu v juniorsk\u00fdch formul\u00edch dod\u00e1vaj\u00ed zaujat\u00fdm fanou\u0161k\u016fm dramati\u010dnost.<\/p>\n<h2>Odrazov\u00fd m\u016fstek pro sponzoring nov\u00e1\u010dk\u016f<\/h2>\n<p>Pro spole\u010dnosti, kter\u00e9 cht\u011bj\u00ed vstoupit do prost\u0159ed\u00ed sponzoringu motoristick\u00e9ho sportu, <strong>p\u0159edstavuje formule 2 dostupn\u011bj\u0161\u00ed v\u00fdchoz\u00ed bod a skv\u011blou platformu pro u\u010den\u00ed<\/strong>. D\u00edky t\u011bmto p\u0159eklenovac\u00edm p\u0159\u00edle\u017eitostem je F2 ide\u00e1ln\u00edm mechanismem pro nov\u00e9 trhy, kter\u00e9 si mohou vybudovat p\u0159\u00edze\u0148 k motoristick\u00e9mu sportu.<\/p>\n<h2>Zv\u00fd\u0161en\u00fd medi\u00e1ln\u00ed profil<\/h2>\n<p>Vzhledem k rostouc\u00edmu z\u00e1jmu fanou\u0161k\u016f o obsah spojen\u00fd s F1 v\u011bnuj\u00ed velc\u00ed medi\u00e1ln\u00ed partne\u0159i, jako je <strong>Sky Sports F1<\/strong>, Formuli 2 v\u011bt\u0161\u00ed prostor v r\u00e1mci sv\u00e9ho programu. Specializovan\u00e9 po\u0159ady, jako je seri\u00e1l Sky<strong>&#8222;Road to F1&#8220; (Cesta do F1),<\/strong> upozor\u0148uj\u00ed na vych\u00e1zej\u00edc\u00ed talenty a ukazuj\u00ed F2 jako povinnou z\u00e1bavu, nikoliv jen jako tr\u00e9ninkov\u00e9 h\u0159i\u0161t\u011b. Celkov\u00e9 roz\u0161\u00ed\u0159en\u00ed m\u00e9di\u00ed o motoristick\u00e9m sportu poskytlo F2 v\u00edce prostoru v televizi, novin\u00e1ch, na webov\u00fdch str\u00e1nk\u00e1ch, p\u0159i streamov\u00e1n\u00ed a na soci\u00e1ln\u00edch s\u00edt\u00edch.<\/p>\n<h2>P\u0159\u00edle\u017eitosti pro zapojen\u00ed fanou\u0161k\u016f z \u0159ad ob\u010dan\u016f<\/h2>\n<p>Zat\u00edmco ultraexkluzivn\u00ed charakter F1 omezuje p\u0159\u00edstup fanou\u0161k\u016f, <strong>Formule 2 si zachov\u00e1v\u00e1 lidov\u00fd charakter.<\/strong> F2 aktivn\u011b usiluje o loajalitu fanou\u0161k\u016f prost\u0159ednictv\u00edm setk\u00e1n\u00ed s jezdci, autogrami\u00e1d, sout\u011b\u017e\u00ed a interakc\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch. Toto budov\u00e1n\u00ed komunity podporuje organick\u00e9 p\u0159\u00edznivce, kte\u0159\u00ed si nenalad\u00ed jen d\u011bn\u00ed na trati, ale c\u00edt\u00ed se zainteresovan\u00ed v lidech, kte\u0159\u00ed se na n\u011bm pod\u00edlej\u00ed. V t\u00e9to oblasti m\u00e1 F2 v\u00fdhodu i oproti sv\u00e9mu star\u0161\u00edmu sourozenci.<\/p>\n<h2>Formalizovan\u00e1 cesta k F1<\/h2>\n<p>Form\u00e1ln\u00ed vytvo\u0159en\u00ed \u017eeb\u0159\u00ed\u010dku nap\u00e1jec\u00edch s\u00e9ri\u00ed F1, v n\u011bm\u017e <strong>je F2 um\u00edst\u011bna hned pod F1<\/strong>, poskytlo lep\u0161\u00ed strukturu a pob\u00eddky. D\u00edky tomu, \u017ee t\u00fdmy F1 mohou ovliv\u0148ovat sm\u011b\u0159ov\u00e1n\u00ed F2 a maj\u00ed z\u00e1jem na jej\u00edm \u00fasp\u011bchu, pracuj\u00ed nyn\u00ed ob\u011b s\u00e9rie ruku v ruce. Subjekty F1 mohou um\u00edstit juniorsk\u00e9 jezdce a vyhodnotit talenty v ide\u00e1ln\u00edm prost\u0159ed\u00ed p\u0159ed jejich pov\u00fd\u0161en\u00edm. Pro fanou\u0161ky tato integrace poskytuje \u010dist\u0161\u00ed p\u0159\u00edb\u011bhov\u00fd oblouk, v n\u011bm\u017e mohou sledovat vych\u00e1zej\u00edc\u00ed hv\u011bzdy v honb\u011b za snem.<\/p>\n<p>Symbiotick\u00fd vztah mezi Formul\u00ed 1 a Formul\u00ed 2 zaji\u0161\u0165uje \u00fasp\u011bch ob\u011bma sm\u011bry. <strong><a href=\"https:\/\/www.fiaformula2.com\/\">Stejn\u011b<\/a><\/strong> jako ka\u017ed\u00fd mlad\u0161\u00ed sourozenec, i <strong>F2 vzkv\u00e9t\u00e1 pod sv\u011btlem reflektor\u016f, kter\u00e9 st\u00e1le v\u00edce sv\u00edt\u00ed na jej\u00edho star\u0161\u00edho bratra, kter\u00fd l\u00e1me rekordy<\/strong>. Vytvo\u0159ila si osobitou identitu, kter\u00e1 slou\u017e\u00ed a odm\u011b\u0148uje fanou\u0161ky, jezdce, t\u00fdmy a sponzory. A s t\u00edm, jak F1 roz\u0161i\u0159uje sv\u016fj z\u00e1b\u011br, je F2 p\u0159ipravena na je\u0161t\u011b v\u011bt\u0161\u00ed glob\u00e1ln\u00ed r\u016fst v nadch\u00e1zej\u00edc\u00edch letech. Pro v\u0161echny mlad\u00e9 z\u00e1vodn\u00edky, kte\u0159\u00ed usiluj\u00ed o sl\u00e1vu ve velk\u00fdch cen\u00e1ch, vede cesta do F1 jednozna\u010dn\u011b p\u0159es F2.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Po rozmachu Formule 1 v posledn\u00edch letech sponzo\u0159i a spole\u010dnosti donekone\u010dna klepou na dve\u0159e t\u00fdm\u016f, aby si ukousli pozd\u011bj\u0161\u00ed kousek kol\u00e1\u010de. Ale vzhledem k rostouc\u00edm sponzorsk\u00fdm poplatk\u016fm, mal\u00e9mu veden\u00ed a celosv\u011btov\u00e9 konkurenci se jen m\u00e1lokomu poda\u0159\u00ed uzav\u0159\u00edt smlouvu s t\u00fdmem Formule 1. Kdo z tohoto marketingov\u00e9ho nedostatku a z\u00e1vodn\u00edho hladu t\u011b\u017e\u00ed? Vstupte do Formule 2, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":196098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233],"tags":[],"class_list":["post-242585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak Formule 2 t\u011b\u017e\u00ed z rostouc\u00ed popularity Formule 1<\/title>\n<meta name=\"description\" content=\"Vzhledem k rostouc\u00edm sponzorsk\u00fdm poplatk\u016fm, mal\u00e9mu veden\u00ed a celosv\u011btov\u00e9 konkurenci se jen m\u00e1lokomu poda\u0159\u00ed uzav\u0159\u00edt smlouvu ve Formuli 1. Kdo z toho t\u011b\u017e\u00ed?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u010d je Formule 2 nejv\u011bt\u0161\u00edm p\u0159\u00edjemcem raketov\u011b rostouc\u00ed sl\u00e1vy Formule 1?\" \/>\n<meta property=\"og:description\" content=\"Vzhledem k rostouc\u00edm sponzorsk\u00fdm poplatk\u016fm, mal\u00e9mu veden\u00ed a celosv\u011btov\u00e9 konkurenci se jen m\u00e1lokomu poda\u0159\u00ed uzav\u0159\u00edt smlouvu ve Formuli 1. Kdo z toho t\u011b\u017e\u00ed?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Pro\u010d je Formule 2 nejv\u011bt\u0161\u00edm p\u0159\u00edjemcem raketov\u011b rostouc\u00ed sl\u00e1vy Formule 1?\",\"datePublished\":\"2024-01-29T14:18:13+00:00\",\"dateModified\":\"2025-06-10T15:39:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/\"},\"wordCount\":1105,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/formula2.jpg\",\"articleSection\":[\"Formule 1\",\"Formule1\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/\",\"name\":\"Jak Formule 2 t\u011b\u017e\u00ed z rostouc\u00ed popularity Formule 1\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/formula2.jpg\",\"datePublished\":\"2024-01-29T14:18:13+00:00\",\"dateModified\":\"2025-06-10T15:39:50+00:00\",\"description\":\"Vzhledem k rostouc\u00edm sponzorsk\u00fdm poplatk\u016fm, mal\u00e9mu veden\u00ed a celosv\u011btov\u00e9 konkurenci se jen m\u00e1lokomu poda\u0159\u00ed uzav\u0159\u00edt smlouvu ve Formuli 1. Kdo z toho t\u011b\u017e\u00ed?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/formula2.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/formula2.jpg\",\"width\":1024,\"height\":576,\"caption\":\"Jak Formule 2 ovliv\u0148uje rostouc\u00ed popularitu Formule 1?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pro\u010d je Formule 2 nejv\u011bt\u0161\u00edm p\u0159\u00edjemcem raketov\u011b rostouc\u00ed sl\u00e1vy Formule 1?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jak Formule 2 t\u011b\u017e\u00ed z rostouc\u00ed popularity Formule 1","description":"Vzhledem k rostouc\u00edm sponzorsk\u00fdm poplatk\u016fm, mal\u00e9mu veden\u00ed a celosv\u011btov\u00e9 konkurenci se jen m\u00e1lokomu poda\u0159\u00ed uzav\u0159\u00edt smlouvu ve Formuli 1. Kdo z toho t\u011b\u017e\u00ed?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/","og_locale":"cs_CZ","og_type":"article","og_title":"Pro\u010d je Formule 2 nejv\u011bt\u0161\u00edm p\u0159\u00edjemcem raketov\u011b rostouc\u00ed sl\u00e1vy Formule 1?","og_description":"Vzhledem k rostouc\u00edm sponzorsk\u00fdm poplatk\u016fm, mal\u00e9mu veden\u00ed a celosv\u011btov\u00e9 konkurenci se jen m\u00e1lokomu poda\u0159\u00ed uzav\u0159\u00edt smlouvu ve Formuli 1. Kdo z toho t\u011b\u017e\u00ed?","og_url":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1024,"height":576,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula2.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"5 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Pro\u010d je Formule 2 nejv\u011bt\u0161\u00edm p\u0159\u00edjemcem raketov\u011b rostouc\u00ed sl\u00e1vy Formule 1?","datePublished":"2024-01-29T14:18:13+00:00","dateModified":"2025-06-10T15:39:50+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/"},"wordCount":1105,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula2.jpg","articleSection":["Formule 1","Formule1"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/","url":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/","name":"Jak Formule 2 t\u011b\u017e\u00ed z rostouc\u00ed popularity Formule 1","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula2.jpg","datePublished":"2024-01-29T14:18:13+00:00","dateModified":"2025-06-10T15:39:50+00:00","description":"Vzhledem k rostouc\u00edm sponzorsk\u00fdm poplatk\u016fm, mal\u00e9mu veden\u00ed a celosv\u011btov\u00e9 konkurenci se jen m\u00e1lokomu poda\u0159\u00ed uzav\u0159\u00edt smlouvu ve Formuli 1. Kdo z toho t\u011b\u017e\u00ed?","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula2.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula2.jpg","width":1024,"height":576,"caption":"Jak Formule 2 ovliv\u0148uje rostouc\u00ed popularitu Formule 1?"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/proc-formula-2-a-velka-platba-za-formulu-1-rodinny-cyklon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Pro\u010d je Formule 2 nejv\u011bt\u0161\u00edm p\u0159\u00edjemcem raketov\u011b rostouc\u00ed sl\u00e1vy Formule 1?"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP \u2014 closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=242585"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242585\/revisions"}],"predecessor-version":[{"id":286165,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242585\/revisions\/286165"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/196098"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=242585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=242585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=242585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}