{"id":242593,"date":"2023-09-13T11:03:46","date_gmt":"2023-09-13T09:03:46","guid":{"rendered":"https:\/\/rtrsports.com\/check-the-production-media-secrets-for-formula-1-and-motogp-sponsors\/"},"modified":"2026-10-06T19:29:23","modified_gmt":"2026-10-06T17:29:23","slug":"check-the-production-media-secrets-for-formula-1-and-motogp-sponsors","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/check-the-production-media-secrets-for-formula-1-and-motogp-sponsors\/","title":{"rendered":"Televizn\u00ed produkce F1 a MotoGP: tajemstv\u00ed sponzor\u016f"},"content":{"rendered":"

Formule 1<\/strong><\/a> i MotoGP<\/a> maj\u00ed \u0161irok\u00e9 a mezin\u00e1rodn\u00ed portfolio sponzor\u016f. Jde o firmy, kter\u00e9 u\u017e l\u00e9ta doprov\u00e1zej\u00ed nejvy\u0161\u0161\u00ed s\u00e9rie na dvou a \u010dty\u0159ech kolech po cel\u00e9m sv\u011bt\u011b a vyu\u017e\u00edvaj\u00ed tuto neuv\u011b\u0159itelnou platformu k tomu, aby se zviditelnily a oslovily div\u00e1ky na v\u0161ech koutech planety. Viditelnost v televizi i na m\u00edst\u011b je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch aktiv: des\u00edtky milion\u016f div\u00e1k\u016f z p\u011bti kontinent\u016f s n\u00e1bo\u017enou pravidelnost\u00ed sleduj\u00ed z\u00e1vody kalend\u00e1\u0159e a o nejnav\u0161t\u011bvovan\u011bj\u0161\u00edch v\u00edkendech proud\u00ed na okruhy statis\u00edce lid\u00ed.<\/p>\n

Aby tito partne\u0159i trvale a p\u0159esn\u011b z\u00edsk\u00e1vali expozici, kter\u00e1 jim byla sl\u00edbena<\/strong>, vybudovaly Formule 1 a MotoGP propracovan\u00fd a impozantn\u00ed syst\u00e9m medi\u00e1ln\u00ed produkce: fascinuj\u00edc\u00ed soubor n\u00e1stroj\u016f, technologi\u00ed a postup\u016f, d\u00edky nim\u017e je produkt, kter\u00fd div\u00e1ci po cel\u00e9m sv\u011bt\u011b sleduj\u00ed, jednotn\u00fd, kontrolovan\u00fd a nejvy\u0161\u0161\u00ed kvality.<\/p>\n

\"Medi\u00e1ln\u00ed<\/p>\n

Sponzo\u0159i a televizn\u00ed vys\u00edl\u00e1n\u00ed<\/h2>\n

Ve velk\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f je jedn\u00edm z hlavn\u00edch p\u0159\u00ednos\u016f, kter\u00e9 ofici\u00e1ln\u00ed sponzo\u0159i mistrovstv\u00ed sv\u011bta MotoGP nebo Formule 1<\/strong> z\u00edsk\u00e1vaj\u00ed, viditelnost na okruz\u00edch<\/strong>. Metry a metry reklamn\u00edch panel\u016f jsou pe\u010dliv\u011b rozm\u00edst\u011bny pod\u00e9l zat\u00e1\u010dek a rovinek v\u0161ech trat\u00ed sv\u011bta, nato\u010den\u00e9 ke kamer\u00e1m, aby loga sponzorsk\u00fdch firem z\u00edskala masivn\u00ed televizn\u00ed expozici. Ve Formuli 1 jsou to zna\u010dky jako DHL<\/strong>, glob\u00e1ln\u00ed partner od roku 2004, Heineken<\/strong>, Aramco<\/strong> a skupina LVMH<\/strong>; v MotoGP Tissot<\/strong>, ofici\u00e1ln\u00ed \u010dasom\u011b\u0159i\u010d od roku 2001, op\u011bt DHL, Michelin<\/strong>, jedin\u00fd dodavatel pneumatik do konce roku 2026 (od roku 2027 ho nahrad\u00ed Pirelli), a Repsol<\/strong>, kter\u00fd se v roce 2026 vr\u00e1til jako ofici\u00e1ln\u00ed partner mistrovstv\u00ed s prezentac\u00ed u trati po cel\u00fd kalend\u00e1\u0159: v\u0161echny d\u00edky sv\u00e9mu um\u00edst\u011bn\u00ed pod\u00e9l trati z\u00edsk\u00e1vaj\u00ed ka\u017ed\u00fd v\u00edkend st\u00e1lou expozici. Medi\u00e1ln\u00ed hodnota, kter\u00e1 by p\u0159i n\u00e1kupu tradi\u010dn\u00edmi reklamn\u00edmi kan\u00e1ly st\u00e1la obrovsk\u00e9 \u010d\u00e1stky.<\/p>\n

Tento zd\u00e1nliv\u011b jednoduch\u00fd \u00fakol ve skute\u010dnosti skr\u00fdv\u00e1 dv\u011b praktick\u00e9 komplikace, kter\u00e9 se ostatn\u011b daj\u00ed snadno odhadnout.<\/p>\n

Za prv\u00e9<\/strong>, panely s logem sponzor\u016f mus\u00ed cestovat se \u0161ampion\u00e1tem<\/strong> a na ka\u017ed\u00e9m okruhu se znovu instalovat. Na rozd\u00edl od stadionu, kter\u00fd stoj\u00ed st\u00e1le na stejn\u00e9m m\u00edst\u011b a m\u016f\u017ee si reklamu u h\u0159i\u0161t\u011b ulo\u017eit do skladu a vystavit ji znovu na p\u0159\u00ed\u0161t\u00edm z\u00e1pase, okruhy host\u00ed MotoGP a Formuli 1 jen jednou ro\u010dn\u011b. Panely, billboardy a konstrukce se zna\u010dkou sponzora proto mus\u00ed cestovat se zbytkem \u0161ampion\u00e1tu a poka\u017ed\u00e9 se znovu instalovat. Je to obrovsk\u00e9 \u00fasil\u00ed, ale zaru\u010duje, \u017ee expozice na trati je \u0159\u00edzena z prvn\u00ed ruky a s milimetrovou p\u0159esnost\u00ed, z\u00e1vod po z\u00e1vodu.<\/p>\n

Druh\u00fdm kl\u00ed\u010dov\u00fdm bodem je, \u017ee v televizi je nutn\u00e9 m\u00edt jistotu, \u017ee sponzo\u0159i a partne\u0159i z\u00edskaj\u00ed p\u0159im\u011b\u0159enou, jednotnou a odpov\u00eddaj\u00edc\u00ed expozici<\/strong>. \u017d\u00e1dn\u00fd sponzor by necht\u011bl zaplatit miliony eur a pak b\u00fdt zapomenut re\u017eis\u00e9rem zamilovan\u00fdm do \u00faseku trati, kde jeho logo nen\u00ed. Aby se to nestalo a aby na ka\u017ed\u00e9 Grand Prix m\u011bly produkt, expozice i re\u017eie v\u017edy stejnou \u00farove\u0148, vyr\u00e1b\u011bj\u00ed MotoGP a Formule 1 zvukov\u00fd a obrazov\u00fd sign\u00e1l pro televize samy a p\u0159ed\u00e1vaj\u00ed ho vys\u00edlatel\u016fm hotov\u00fd.<\/p>\n

\"Sponzo\u0159i<\/p>\n

Z trati do ob\u00fdvac\u00edho pokoje: jak se vyr\u00e1b\u011bj\u00ed nejvy\u0161\u0161\u00ed z\u00e1vodn\u00ed s\u00e9rie<\/h2>\n

U\u017e mnoho let MotoGP a Formule 1 berou medi\u00e1ln\u00ed produkci<\/strong> sv\u00e9ho produktu do vlastn\u00edch rukou<\/strong>. Zpo\u010d\u00e1tku bylo vys\u00edl\u00e1n\u00ed ka\u017ed\u00e9 Grand Prix sv\u011b\u0159eno \u0161t\u00e1b\u016fm, re\u017eis\u00e9r\u016fm a technice zaji\u0161t\u011bn\u00fdm na m\u00edst\u011b, s obrovsk\u00fdmi rozd\u00edly ve v\u00fdrob\u011b i vys\u00edl\u00e1n\u00ed z\u00e1vod\u016f. R\u016fzn\u00e9 kamery, r\u016fzn\u00e9 uspo\u0159\u00e1d\u00e1n\u00ed, r\u016fzn\u00fd person\u00e1l a r\u016fzn\u00e9 p\u0159enosov\u00e9 technologie zp\u016fsobovaly, \u017ee sledov\u00e1n\u00ed Grand Prix Jihoafrick\u00e9 republiky bylo \u00fapln\u011b jin\u00fdm z\u00e1\u017eitkem ne\u017e z\u00e1vod v Monaku<\/strong>, ve Velk\u00e9 Brit\u00e1nii<\/strong> nebo v Japonsku<\/strong>. A nejen to: sponzo\u0159i a partne\u0159i si st\u011b\u017eovali na nerovnou viditelnost a nejednotnou prezentaci zna\u010dky.<\/p>\n

P\u0159echod prob\u00edhal postupn\u011b. V MotoGP za\u010dala spole\u010dnost Dorna<\/strong> (od roku 2026 MotoGP Sports Entertainment Group, ovl\u00e1dan\u00e1 spole\u010dnost\u00ed Liberty Media), dr\u017eitel obchodn\u00edch a televizn\u00edch pr\u00e1v od roku 1992, nat\u00e1\u010det v\u0161echny z\u00e1vody a sama vyr\u00e1b\u011bt ty, kter\u00e9 nem\u011bly m\u00edstn\u00edho vys\u00edlatele, a postupn\u011b vybudovala standardizovan\u00fd mezin\u00e1rodn\u00ed sign\u00e1l. Ve Formuli 1 pokr\u00fdvala centralizovan\u00e1 re\u017eie na konci prvn\u00edho desetilet\u00ed 21. stolet\u00ed u\u017e t\u00e9m\u011b\u0159 v\u0161echny z\u00e1vody, ale posledn\u00ed d\u00edlek p\u0159i\u0161el a\u017e v roce 2023, kdy F1 poprv\u00e9 sama vyrobila i Velkou cenu Monaka, do t\u00e9 doby v rukou T\u00e9l\u00e9 Monte-Carlo.<\/p>\n

My\u0161lenka centralizovat produkci vych\u00e1z\u00ed z r\u016fzn\u00fdch pot\u0159eb, tedy z kvality vypr\u00e1v\u011bn\u00ed pro div\u00e1ky a z viditelnosti sl\u00edben\u00e9 sponzor\u016fm, kter\u00e9 v\u0161ak sm\u011b\u0159uj\u00ed stejn\u00fdm sm\u011brem: nab\u00eddnout div\u00e1k\u016fm, zainteresovan\u00fdm stran\u00e1m, sponzor\u016fm a partner\u016fm jednotn\u00fd produkt s podobn\u00fdmi vlastnostmi a zaru\u010den\u00fdmi standardy<\/strong>, bez ohledu na to, kde se z\u00e1vod\u00ed.<\/p>\n

Dnes na okraji paddocku MotoGP stoj\u00ed modern\u00ed TV compound<\/strong>, technologick\u00e9 srdce, kter\u00e9 vytv\u00e1\u0159\u00ed p\u0159enos, jej\u017e div\u00e1ci po cel\u00e9m sv\u011bt\u011b sleduj\u00ed prost\u0159ednictv\u00edm vys\u00edlatel\u016f jako Sky<\/strong> v It\u00e1lii, DAZN<\/strong> ve \u0160pan\u011blsku, TNT Sports<\/strong> ve Velk\u00e9 Brit\u00e1nii a ServusTV<\/strong> v Rakousku. Formule 1 \u0161la je\u0161t\u011b o krok d\u00e1l: velk\u00e1 \u010d\u00e1st re\u017eie pracuje na d\u00e1lku z Media & Technology Centre v Biggin Hill<\/strong> jihov\u00fdchodn\u011b od Lond\u00fdna, p\u0159echod, kter\u00fd v roce 2020 urychlila pandemie, a odtud sign\u00e1l m\u00ed\u0159\u00ed k partner\u016fm jako Sky<\/strong> a ve Spojen\u00fdch st\u00e1tech od roku 2026 k Apple TV<\/strong>. Pod\u00e9l okruh\u016f zachycuje v\u00fdkony jezdc\u016f v ka\u017ed\u00e9m podniku mistrovstv\u00ed stejn\u00e1 kamerov\u00e1 technika a stejn\u00fd produk\u010dn\u00ed t\u00fdm, zat\u00edmco stejn\u00ed re\u017eis\u00e9\u0159i, zvuka\u0159i a grafici st\u0159\u00edhaj\u00ed, spojuj\u00ed a skl\u00e1daj\u00ed obraz za obrazem, grafiku za grafikou. Logistick\u00e9 a person\u00e1ln\u00ed \u00fasil\u00ed je nesm\u00edrn\u00e9 a pou\u017eit\u00e9 technologie nejsou o nic m\u00e9n\u011b ohromuj\u00edc\u00ed ne\u017e ty, kter\u00e9 poh\u00e1n\u011bj\u00ed vozy a motocykly v z\u00e1vod\u011b.<\/p>\n

Serializace jako z\u00e1kladn\u00ed n\u00e1stroj sportovn\u00edho marketingu<\/h2>\n

Serializovat produkci<\/strong> v \u0161irok\u00e9m smyslu, tedy produkci akce na trati, televizn\u00edch p\u0159enos\u016f i celkov\u00e9ho \u0159\u00edzen\u00ed, je z\u00e1sadn\u00ed pro \u0161ampion\u00e1ty takov\u00e9 velikosti, takov\u00e9 ekonomick\u00e9 v\u00e1hy a s tak po\u010detnou fanou\u0161kovskou z\u00e1kladnou.<\/p>\n

P\u0159edev\u0161\u00edm serializace, tedy standardizace ve smyslu systematick\u00e9ho opakov\u00e1n\u00ed protokol\u016f, postup\u016f a n\u00e1stroj\u016f<\/strong>, umo\u017e\u0148uje velmi vysokou m\u00edru kontroly. Vlastn\u00ed p\u0159\u00edprava v\u0161ech okruh\u016f<\/strong> nap\u0159\u00edklad zaru\u010duje, \u017ee ka\u017ed\u00fd sponzor a partner z\u00edsk\u00e1 expozici<\/strong> na trati, na kterou m\u00e1 smluvn\u00ed n\u00e1rok. Samostatnost v televizn\u00ed produkci<\/strong> zase znamen\u00e1 jistotu, \u017ee ka\u017ed\u00fd sponzor dostane \u010das na obrazovce, kter\u00fd mu n\u00e1le\u017e\u00ed, nebo mo\u017enost d\u00e1t v\u00edc prostoru region\u00e1ln\u00edm \u010di jednor\u00e1zov\u00fdm sponzorstv\u00edm. Je to stejn\u00fd princip, d\u00edky kter\u00e9mu je tak zaj\u00edmav\u00e9 b\u00fdt partnerem p\u0159\u00edmo dr\u017eitele pr\u00e1v<\/a>, kter\u00fd ovl\u00e1d\u00e1 cel\u00fd \u0159et\u011bzec.<\/p>\n

Za druh\u00e9 je serializace z\u00e1sadn\u00ed pro budov\u00e1n\u00ed hodnoty zna\u010dky<\/strong> a pro loajalitu div\u00e1k\u016f a fanou\u0161k\u016f. Dob\u0159e zn\u00e1me \u00fa\u010dinnost opakov\u00e1n\u00ed v marketingu a v\u00edme, jak d\u016fle\u017eit\u00e9 je dlouhodob\u011b budovat pevnou, silnou a jednotnou zna\u010dku. To v\u0161e jsou z\u00e1kladn\u00ed vlastnosti pro zna\u010dky jako MotoGP a Formule 1, kter\u00e9 dnes mus\u00ed oslovovat publikum st\u00e1le v\u00edc rozpt\u00fdlen\u00e9 mezi televiz\u00ed, streamingem a soci\u00e1ln\u00edmi s\u00edt\u011bmi, jak p\u00ed\u0161eme v \u010dl\u00e1nku o sponzoringu a viditelnosti v digit\u00e1ln\u00ed \u00e9\u0159e<\/a>.<\/p>\n

\"Televizn\u00ed<\/p>\n

\u0160pi\u010dka ledovce<\/h2>\n

Nejvy\u0161\u0161\u00ed \u0161ampion\u00e1ty na dvou a \u010dty\u0159ech kolech jsou dnes obrovsk\u00fdm organiza\u010dn\u00edm, ekonomick\u00fdm a logistick\u00fdm v\u00fdkonem<\/strong>. Nen\u00ed p\u0159ehnan\u00e9 \u0159\u00edct, \u017ee v\u00fdkony voz\u016f a motocykl\u016f na trati jsou jen \u0161pi\u010dkou obrovsk\u00e9ho ledovce, kter\u00fd se v\u017edy pohybuje pod hladinou a fanou\u0161ci i televizn\u00ed div\u00e1ci ho \u010dasto p\u0159ehl\u00ed\u017eej\u00ed. P\u0159esouvat tyto \u0161ampion\u00e1ty, \u0161\u00ed\u0159it je v televizi a stav\u011bt je na st\u00e1le jin\u00fdch m\u00edstech a v jin\u00e9m podneb\u00ed vy\u017eaduje tis\u00edce vysoce specializovan\u00fdch odborn\u00edk\u016f, \u0161pi\u010dkov\u00e9 technologie a vydatn\u00fd tok pen\u011bz.<\/p>\n

P\u0159evz\u00edt \u0159\u00edzen\u00ed cel\u00e9ho \u0161ampion\u00e1tu a serializovat jeho produkci ve v\u0161ech ohledech je \u0159e\u0161en\u00edm marketingov\u00fdch a komunika\u010dn\u00edch probl\u00e9m\u016f, kter\u00e9 jsou dnes st\u00e1le \u00fast\u0159edn\u011bj\u0161\u00ed. Na jedn\u00e9 stran\u011b velc\u00ed mezin\u00e1rodn\u00ed sponzo\u0159i vy\u017eaduj\u00ed zaru\u010den\u00fd produkt<\/strong>, bez z\u00e1drhel\u016f, ve kter\u00e9m je viditelnost jist\u00e1, dodan\u00e1 a p\u0159esn\u011b m\u011b\u0159en\u00e1. Na druh\u00e9 stran\u011b obrovsk\u00e9 fanou\u0161kovsk\u00e9 z\u00e1kladny po cel\u00e9m sv\u011bt\u011b cht\u011bj\u00ed sledovat v\u00fdkony sv\u00fdch idol\u016f jako televizn\u00ed seri\u00e1l, se stejnou kamerou, stejnou re\u017ei\u00ed a stejnou kvalitou obrazu.<\/p>\n

Vid\u011bt tento mimo\u0159\u00e1dn\u00fd organiza\u010dn\u00ed stroj v akci je nesrovnateln\u00fd z\u00e1\u017eitek i pro ty, kdo nejsou fanou\u0161ky. B\u00fdt jeho sou\u010d\u00e1st\u00ed jako sponzor je z\u00e1rukou kvality a viditelnosti.<\/strong><\/p>\n

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\u010cast\u00e9 ot\u00e1zky o medi\u00e1ln\u00ed produkci F1 a MotoGP<\/b><\/h2>\r\n \r\n
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\r\n Kdo vyr\u00e1b\u00ed televizn\u00ed obraz Formule 1?<\/b>\r\n <\/h3>\r\n\r\n
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Sama Formule 1, kter\u00e1 vytv\u00e1\u0159\u00ed mezin\u00e1rodn\u00ed sign\u00e1l v\u0161ech Grand Prix a p\u0159ed\u00e1v\u00e1 ho vys\u00edlatel\u016fm. Od roku 2023 vyr\u00e1b\u00ed i Monako, posledn\u00ed z\u00e1vod, kter\u00fd je\u0161t\u011b zaji\u0161\u0165ovala m\u00edstn\u00ed televize, a velk\u00e1 \u010d\u00e1st re\u017eie pracuje na d\u00e1lku z Media & Technology Centre v Biggin Hill.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Kdo vyr\u00e1b\u00ed televizn\u00ed obraz MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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Dr\u017eitel pr\u00e1v, Dorna Sports, od roku 2026 MotoGP Sports Entertainment Group, s vlastn\u00edm TV compoundem v paddocku ka\u017ed\u00e9 Grand Prix. Hotov\u00fd sign\u00e1l se pak distribuuje n\u00e1rodn\u00edm vys\u00edlatel\u016fm, jako jsou Sky, DAZN, TNT Sports a ServusTV.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Pro\u010d F1 a MotoGP vyr\u00e1b\u011bj\u00ed televizn\u00ed sign\u00e1l samy?<\/b>\r\n <\/h3>\r\n\r\n
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Aby zaru\u010dily jednotn\u00fd produkt na ka\u017ed\u00e9m z\u00e1vod\u011b a kontrolovaly expozici sponzor\u016f. Centralizovan\u00e1 re\u017eie zaji\u0161\u0165uje, \u017ee ka\u017ed\u00fd partner z\u00edsk\u00e1 viditelnost danou smlouvou, bez z\u00e1vislosti na rozhodnut\u00edch r\u016fzn\u00fdch m\u00edstn\u00edch re\u017eis\u00e9r\u016f na jednotliv\u00fdch okruz\u00edch.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Jak je zaru\u010dena viditelnost sponzor\u016f u trati?<\/b>\r\n <\/h3>\r\n\r\n
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Reklamn\u00ed panely cestuj\u00ed se \u0161ampion\u00e1tem a po\u0159adatel je na ka\u017ed\u00e9m okruhu instaluje na m\u00edsta, kter\u00e1 zab\u00edraj\u00ed kamery. Expozice na trati je tak \u0159\u00edzena jednotn\u011b a m\u011b\u0159iteln\u011b ve v\u0161ech podnic\u00edch.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Kte\u0159\u00ed sponzo\u0159i jsou vid\u011bt na okruz\u00edch F1 a MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
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Ve Formuli 1 glob\u00e1ln\u00ed partne\u0159i jako DHL, Heineken, Aramco a skupina LVMH; v MotoGP zna\u010dky jako Tissot, ofici\u00e1ln\u00ed \u010dasom\u011b\u0159i\u010d od roku 2001, DHL, Michelin, dodavatel pneumatik do konce roku 2026, a Repsol, kter\u00fd se v roce 2026 vr\u00e1til jako partner mistrovstv\u00ed.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

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\r\n Co znamen\u00e1 serializovat produkci ve sportovn\u00edm marketingu?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n

Znamen\u00e1 to systematicky opakovat protokoly, n\u00e1stroje a postupy na ka\u017ed\u00e9 akci. V motorsportu to umo\u017e\u0148uje kontrolovat expozici sponzor\u016f z\u00e1vod po z\u00e1vodu a budovat rozpoznatelnou identitu zna\u010dky \u0161ampion\u00e1tu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Formule 1 i MotoGP maj\u00ed \u0161irok\u00e9 a mezin\u00e1rodn\u00ed portfolio sponzor\u016f. Jde o firmy, kter\u00e9 u\u017e l\u00e9ta doprov\u00e1zej\u00ed nejvy\u0161\u0161\u00ed s\u00e9rie na dvou a \u010dty\u0159ech kolech po cel\u00e9m sv\u011bt\u011b a vyu\u017e\u00edvaj\u00ed tuto neuv\u011b\u0159itelnou platformu k tomu, aby se zviditelnily a oslovily div\u00e1ky na v\u0161ech koutech planety. Viditelnost v televizi i na m\u00edst\u011b je jedn\u00edm z nejd\u016fle\u017eit\u011bj\u0161\u00edch aktiv: […]<\/p>\n","protected":false},"author":2,"featured_media":195757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277],"tags":[],"class_list":["post-242593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7"],"acf":[],"contentshake_article_id":"","yoast_head":"\nTelevizn\u00ed produkce F1 a MotoGP: tajemstv\u00ed sponzor\u016f<\/title>\n<meta name=\"description\" content=\"Televizn\u00ed produkce F1 a MotoGP: pro\u010d \u0161ampion\u00e1ty vyr\u00e1b\u011bj\u00ed vlastn\u00ed televizn\u00ed sign\u00e1l a p\u0159ipravuj\u00ed ka\u017ed\u00fd okruh, aby zaru\u010dily viditelnost sponzor\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=242593"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242593\/revisions"}],"predecessor-version":[{"id":358754,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242593\/revisions\/358754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/195757"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=242593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=242593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=242593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}