{"id":242594,"date":"2023-09-07T10:13:51","date_gmt":"2023-09-07T08:13:51","guid":{"rendered":"https:\/\/rtrsports.com\/cybersecurity-sponsorship-in-formula-1\/"},"modified":"2026-10-06T18:46:42","modified_gmt":"2026-10-06T16:46:42","slug":"cybersecurity-sponsorship-in-formula-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/cybersecurity-sponsorship-in-formula-1\/","title":{"rendered":"Kybernetick\u00e1 bezpe\u010dnost ve F1: kdo jsou sponzo\u0159i a pro\u010d si vyb\u00edraj\u00ed Formuli 1"},"content":{"rendered":"<p>V listopadu 2025 se George Kurtz, zakladatel a gener\u00e1ln\u00ed \u0159editel CrowdStrike, stal spolumajitelem t\u00fdmu Mercedes ve Formuli 1, kdy\u017e odkoupil pod\u00edl v holdingu Toto Wolffa. O \u0161est let d\u0159\u00edve vstoupila jeho firma do t\u00fdmu jako technick\u00fd sponzor; dnes CrowdStrike pat\u0159\u00ed mezi Principal Partners t\u00fdmu. Je to mo\u017en\u00e1 nejjasn\u011bj\u0161\u00ed p\u0159\u00edklad toho, jak t\u011bsn\u00fd se za p\u00e1r let stal vztah mezi Formul\u00ed 1 a firmami z oblasti kybernetick\u00e9 bezpe\u010dnosti.<\/p>\n<p>V roce 2026 m\u00e1 mnoho t\u00fdm\u016f partnera pro kybernetickou bezpe\u010dnost: CrowdStrike Mercedes, Bitdefender Ferrari, 1Password Red Bull, Keeper Security Williams a Arctic Wolf Alpine. Nen\u00ed to m\u00f3da. T\u00fdm Formule 1 je technologick\u00e1 firma, kter\u00e1 po cel\u00e9m sv\u011bt\u011b vytv\u00e1\u0159\u00ed a p\u0159esouv\u00e1 obrovsk\u00e9 mno\u017estv\u00ed dat, a ta data maj\u00ed obrovskou cenu. Pro zna\u010dku z oblasti kybernetick\u00e9 bezpe\u010dnosti je jejich ochrana p\u0159ed o\u010dima celosv\u011btov\u00e9ho publika Formule 1 nejp\u0159esv\u011bd\u010div\u011bj\u0161\u00edm d\u016fkazem, jak\u00fd m\u016f\u017ee nab\u00eddnout.<\/p>\n<h2>Kdo jsou sponzo\u0159i kybernetick\u00e9 bezpe\u010dnosti ve F1<\/h2>\n<ul>\n<li><strong>CrowdStrike a Mercedes.<\/strong> Spolupr\u00e1ce za\u010dala v roce 2019. Dnes CrowdStrike pat\u0159\u00ed mezi Principal Partners t\u00fdmu a od listopadu 2025 je jeho zakladatel tak\u00e9 jedn\u00edm ze spolumajitel\u016f.<\/li>\n<li><strong>Bitdefender a Ferrari.<\/strong> Rumunsk\u00e1 firma p\u0159i\u0161la do Maranella v roce 2022 jako n\u00e1hrada za Kaspersky a v \u0159\u00edjnu 2025 smlouvu prodlou\u017eila a roz\u0161\u00ed\u0159ila, s v\u011bt\u0161\u00ed viditelnost\u00ed na voze.<\/li>\n<li><strong>1Password a Red Bull.<\/strong> Od roku 2025 je exkluzivn\u00edm partnerem t\u00fdmu pro kybernetickou bezpe\u010dnost, s logem dokonce na displeji volantu.<\/li>\n<li><strong>Keeper Security a Williams.<\/strong> Ofici\u00e1ln\u00ed partner od roku 2024, v roce 2026 ve t\u0159et\u00ed sezon\u011b, s glob\u00e1ln\u00ed kampan\u00ed s Alexem Albonem.<\/li>\n<li><strong>Arctic Wolf a Alpine.<\/strong> P\u0159i\u0161el v roce 2025, ve stejn\u00e9 dob\u011b, kdy Red Bull ozn\u00e1mil spolupr\u00e1ci s 1Password.<\/li>\n<\/ul>\n<p>V minulosti tento p\u0159\u00edb\u011bh spoluutv\u00e1\u0159ela i jin\u00e1 jm\u00e9na. Kaspersky byl partnerem Ferrari d\u00e9le ne\u017e deset let, a\u017e do roku 2022, kdy byla smlouva po rusk\u00e9 invazi na Ukrajinu ukon\u010dena. Darktrace spolupracoval s McLarenem od roku 2020 a p\u0159inesl do kybernetick\u00e9 obrany t\u00fdmu um\u011blou inteligenci.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/09\/fia_f1_austria_2023_nr._44_misc.jpg\" alt=\"Kybernetick\u00e1 bezpe\u010dnost ve F1: Mercedes, partner CrowdStrike od roku 2019\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Pro\u010d se t\u00fdm F1 mus\u00ed chr\u00e1nit<\/h2>\n<p>T\u00fdm Formule 1 \u017eije z dat. B\u011bhem z\u00e1vodn\u00edho v\u00edkendu pos\u00edlaj\u00ed stovky senzor\u016f informace z vozu do boxu a z boxu do tov\u00e1rny, kde in\u017een\u00fd\u0159i a simul\u00e1tory pracuj\u00ed v re\u00e1ln\u00e9m \u010dase. K tomu se p\u0159id\u00e1vaj\u00ed konstruk\u010dn\u00ed pl\u00e1ny voz\u016f, data z aerodynamick\u00e9ho tunelu, strategie, smlouvy a informace o jezdc\u00edch. Je to majetek v hodnot\u011b miliard, jak ukazuje <a href=\"https:\/\/rtrsports.com\/cs\/blog\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\/\">hodnota t\u00fdm\u016f Formule 1<\/a>, a b\u011bhem sezony se v\u00edc ne\u017e dvacetkr\u00e1t p\u0159esouv\u00e1 z kontinentu na kontinent.<\/p>\n<p>Hrozby jsou stejn\u00e9 jako u ka\u017ed\u00e9 velk\u00e9 firmy: phishing, kr\u00e1de\u017e p\u0159ihla\u0161ovac\u00edch \u00fadaj\u016f, ransomware. Jedin\u00fd e-mail otev\u0159en\u00fd ve \u0161patnou chv\u00edli m\u016f\u017ee syst\u00e9m zablokovat. Proto je \u0159ada t\u011bchto spoluprac\u00ed v\u00edc ne\u017e jen sponzoring: firmy skute\u010dn\u011b dod\u00e1vaj\u00ed sv\u00e9 n\u00e1stroje, kter\u00e9 t\u00fdm pou\u017e\u00edv\u00e1 ka\u017ed\u00fd den v tov\u00e1rn\u011b i na trati.<\/p>\n<h2>Pro\u010d si bezpe\u010dnostn\u00ed firmy vyb\u00edraj\u00ed Formuli 1<\/h2>\n<p>Z pohledu toho, kdo prod\u00e1v\u00e1 kybernetickou bezpe\u010dnost, m\u00e1 Formule 1 t\u0159i vz\u00e1cn\u00e9 v\u00fdhody.<\/p>\n<ul>\n<li><strong>Zku\u0161ebn\u00ed polygon.<\/strong> Ochr\u00e1nit t\u00fdm, kter\u00fd pracuje v extr\u00e9mn\u00edm tempu a jeho\u017e data se nesm\u011bj\u00ed zastavit ani na vte\u0159inu, je konkr\u00e9tn\u00ed d\u016fkaz kvality produktu. A je to p\u0159\u00edb\u011bh, kter\u00e9mu z\u00e1kazn\u00edci hned rozum\u011bj\u00ed.<\/li>\n<li><strong>Spr\u00e1vn\u00e9 publikum.<\/strong> Formuli 1 sleduj\u00ed mana\u017ee\u0159i a rozhodovatel\u00e9 z cel\u00e9ho sv\u011bta, tedy p\u0159esn\u011b ti, kdo vyb\u00edraj\u00ed bezpe\u010dnostn\u00ed dodavatele pro sv\u00e9 firmy. A hospitality v paddocku umo\u017e\u0148uje setkat se s nimi osobn\u011b.<\/li>\n<li><strong>Reputace.<\/strong> Spojen\u00ed s prost\u0159ed\u00edm, kde jsou p\u0159esnost a spolehlivost v\u0161\u00edm, pom\u00e1h\u00e1 budovat d\u016fv\u011bru, a ta je pro bezpe\u010dnostn\u00ed firmu nejd\u016fle\u017eit\u011bj\u0161\u00ed hodnotou.<\/li>\n<\/ul>\n<p>Ze stejn\u00e9ho d\u016fvodu p\u0159itahuje Formule 1 tolik technologick\u00fdch firem, jak vysv\u011btlujeme v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-v-motoristickem-sportu-pro-technologicke-a-saas-znacky-pruvodce-pro-rok-2026\/\">sponzoringem v motorsportu pro technologick\u00e9 a SaaS zna\u010dky<\/a>.<\/p>\n<h2>Jakou hodnotu m\u00e1 takov\u00fd sponzoring<\/h2>\n<p>\u010c\u00e1stky smluv se t\u00e9m\u011b\u0159 nikdy nezve\u0159ej\u0148uj\u00ed a odhady tisku je t\u0159eba br\u00e1t s rezervou. \u0158\u00edct se d\u00e1, \u017ee forma je stejn\u011b d\u016fle\u017eit\u00e1 jako cena: mnoho t\u011bchto partnerstv\u00ed kombinuje pen\u00edze a slu\u017eby, tak\u017ee \u010d\u00e1st hodnoty tvo\u0159\u00ed technologie dodan\u00e1 t\u00fdmu. Pro firmu, kter\u00e1 zva\u017euje vstup do Formule 1, je to model, kter\u00fd stoj\u00ed za to zn\u00e1t: sponzor neplat\u00ed v\u017edy jen \u0161ekem.<\/p>\n<p>\u00dapln\u00fd p\u0159ehled zna\u010dek v \u0161ampion\u00e1tu nab\u00edz\u00ed n\u00e1\u0161 seznam <a href=\"https:\/\/rtrsports.com\/cs\/blog\/oficialni-partneri-formule-1\/\">partner\u016f Formule 1 v roce 2026<\/a>. A kdo uva\u017euje o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzoringu ve Formuli 1<\/a> v oblasti kybernetick\u00e9 bezpe\u010dnosti, m\u011bl by v\u011bd\u011bt, \u017ee m\u00edst ve \u0161pi\u010dkov\u00fdch t\u00fdmech je m\u00e1lo a t\u00e9m\u011b\u0159 v\u0161echna jsou obsazen\u00e1: nejlep\u0161\u00ed p\u0159\u00edle\u017eitosti se \u010dasto nach\u00e1zej\u00ed u t\u00fdm\u016f ze st\u0159edu pole nebo v kategori\u00edch, kter\u00e9 k Formuli 1 vedou.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o kybernetick\u00e9 bezpe\u010dnosti ve F1<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00e9 firmy z oblasti kybernetick\u00e9 bezpe\u010dnosti sponzoruj\u00ed Formuli 1 v roce 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Mezi hlavn\u00ed pat\u0159\u00ed CrowdStrike u Mercedesu, Bitdefender u Ferrari, 1Password u Red Bullu, Keeper Security u Williamsu a Arctic Wolf u Alpine.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Od kdy CrowdStrike sponzoruje Mercedes?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Od roku 2019. V listopadu 2025 George Kurtz, zakladatel CrowdStrike, osobn\u011b koupil 15 % spole\u010dnosti, p\u0159es kterou Toto Wolff vlastn\u00ed t\u0159etinu t\u00fdmu. Dnes CrowdStrike pat\u0159\u00ed mezi Principal Partners Mercedesu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo je partnerem Ferrari pro kybernetickou bezpe\u010dnost?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Bitdefender, od roku 2022, kdy nahradil Kaspersky. V \u0159\u00edjnu 2025 byla smlouva prodlou\u017eena a roz\u0161\u00ed\u0159ena.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sponzoruje Darktrace McLaren?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Mezi sou\u010dasn\u00fdmi partnery McLarenu nen\u00ed. Darktrace byl partnerem t\u00fdmu od roku 2020, s prodlou\u017een\u00edm v roce 2021, kter\u00e9 zahrnulo i IndyCar, a p\u0159inesl do kybernetick\u00e9 ochrany t\u00fdmu um\u011blou inteligenci.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d t\u00fdmy F1 pot\u0159ebuj\u00ed kybernetickou bezpe\u010dnost?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Proto\u017ee spravuj\u00ed obrovsk\u00e9 mno\u017estv\u00ed velmi cenn\u00fdch dat, od telemetrie po konstruk\u010dn\u00ed pl\u00e1ny voz\u016f, a neust\u00e1le je p\u0159en\u00e1\u0161ej\u00ed mezi trat\u00ed a tov\u00e1rnou. \u010cel\u00ed stejn\u00fdm hrozb\u00e1m jako ka\u017ed\u00e1 velk\u00e1 firma, nap\u0159\u00edklad phishingu a ransomwaru.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d firmy z oblasti kybernetick\u00e9 bezpe\u010dnosti sponzoruj\u00ed Formuli 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Proto\u017ee Formule 1 je d\u016fv\u011bryhodn\u00fdm zku\u0161ebn\u00edm polygonem pro jejich produkty, oslovuje mana\u017eery a rozhodovatele po cel\u00e9m sv\u011bt\u011b a spojuje zna\u010dku s p\u0159esnost\u00ed a spolehlivost\u00ed, kl\u00ed\u010dov\u00fdmi hodnotami pro ka\u017ed\u00e9ho, kdo prod\u00e1v\u00e1 bezpe\u010dnost.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>V listopadu 2025 se George Kurtz, zakladatel a gener\u00e1ln\u00ed \u0159editel CrowdStrike, stal spolumajitelem t\u00fdmu Mercedes ve Formuli 1, kdy\u017e odkoupil pod\u00edl v holdingu Toto Wolffa. O \u0161est let d\u0159\u00edve vstoupila jeho firma do t\u00fdmu jako technick\u00fd sponzor; dnes CrowdStrike pat\u0159\u00ed mezi Principal Partners t\u00fdmu. Je to mo\u017en\u00e1 nejjasn\u011bj\u0161\u00ed p\u0159\u00edklad toho, jak t\u011bsn\u00fd se za p\u00e1r [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":195738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-242594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kybernetick\u00e1 bezpe\u010dnost F1: sponzo\u0159i t\u00fdm\u016f v roce 2026<\/title>\n<meta name=\"description\" content=\"Kybernetick\u00e1 bezpe\u010dnost ve F1: CrowdStrike u Mercedesu, Bitdefender u Ferrari, 1Password u Red Bullu a dal\u0161\u00ed. 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