{"id":242600,"date":"2024-01-29T15:18:39","date_gmt":"2024-01-29T14:18:39","guid":{"rendered":"https:\/\/rtrsports.com\/sponzor-the-champion-imsa\/"},"modified":"2025-06-14T15:44:46","modified_gmt":"2025-06-14T13:44:46","slug":"sponzor-the-champion-imsa","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-the-imsa-championship\/","title":{"rendered":"Sponzoring \u0161ampion\u00e1tu IMSA"},"content":{"rendered":"

Mezin\u00e1rodn\u00ed asociace automobilov\u00e9ho sportu (IMSA)<\/strong> stoj\u00ed v \u010dele \u0161pi\u010dkov\u00fdch z\u00e1vod\u016f sportovn\u00edch voz\u016f v Severn\u00ed Americe. S bohatou histori\u00ed sahaj\u00edc\u00ed a\u017e do jej\u00edho zalo\u017een\u00ed v roce 1969 se IMSA<\/strong> vyvinula v podmanivou z\u00e1vodn\u00ed platformu, kter\u00e1 kombinuje \u0161pi\u010dkov\u00e9 technologie, vysoce v\u00fdkonn\u00e9 automobily a v\u00e1\u0161nivou fanou\u0161kovskou z\u00e1kladnu. \u0160ampion\u00e1t IMSA 2023 p\u0159in\u00e1\u0161\u00ed vzru\u0161en\u00ed, inovace a p\u0159\u00edle\u017eitosti ke sponzoringu, kter\u00e9 najdou odezvu jak u automobilov\u00fdch nad\u0161enc\u016f, tak u firem, kter\u00e9 cht\u011bj\u00ed proniknout na dynamick\u00fd trh.<\/p>\n

D\u011bdictv\u00ed dokonalosti: P\u0159\u00edb\u011bh IMSA<\/strong><\/h2>\n

Ko\u0159eny IMSA<\/strong>sahaj\u00ed a\u017e ke spoluzakladatel\u016fm, prezidentovi NASCAR Billu Franceovi star\u0161\u00edmu a Johnu a Peggy Bishopov\u00fdm. Organizace se zrodila ze spole\u010dn\u00e9 v\u00e1\u0161n\u011b pro sout\u011b\u017en\u00ed z\u00e1vody, kter\u00e9 by zaujaly fanou\u0161ky a zv\u00fd\u0161ily prodej sportovn\u00edch voz\u016f v cel\u00e9 Americe. V pr\u016fb\u011bhu let si IMSA i nad\u00e1le udr\u017eovala sv\u016fj z\u00e1vazek efektivn\u00ed administrativy, p\u0159\u00e1telsk\u00e9ho sout\u011b\u017een\u00ed a pevn\u00fdch osobn\u00edch vztah\u016f s \u00fa\u010dastn\u00edky, co\u017e odr\u00e1\u017e\u00ed slova spoluzakladatele Johna Bishopa.<\/p>\n

\"bin\u00e1rn\u00ed<\/p>\n

Premi\u00e9rov\u00e1 z\u00e1vodn\u00ed platforma<\/strong><\/h2>\n

IMSA je hlavn\u00ed platformou pro z\u00e1vody sportovn\u00edch voz\u016f v Severn\u00ed Americe<\/strong>, kter\u00e1 se m\u016f\u017ee pochlubit oddan\u00fdm a anga\u017eovan\u00fdm publikem \u010d\u00edtaj\u00edc\u00edm v\u00edce ne\u017e 10 milion\u016f automobilov\u00fdch nad\u0161enc\u016f. Toto publikum sleduje svou v\u00e1\u0161e\u0148 jak na z\u00e1vodn\u00ed dr\u00e1ze, tak prost\u0159ednictv\u00edm digit\u00e1ln\u00edch kan\u00e1l\u016f, v\u010detn\u011b zpravodajstv\u00ed poskytovan\u00e9ho stanic\u00ed NBC Sports. Partnerstv\u00ed IMSA s 18 v\u00fdrobci automobil\u016f a 18 firemn\u00edmi sponzory vytv\u00e1\u0159\u00ed bohat\u00e9 prost\u0159ed\u00ed pro interakce mezi podniky (B2B), co\u017e zvy\u0161uje jej\u00ed p\u0159ita\u017elivost pro z\u00fa\u010dastn\u011bn\u00e9 strany v odv\u011btv\u00ed.<\/p>\n

Jedn\u00edm z charakteristick\u00fdch znak\u016f IMSA jsou technologicky vysp\u011bl\u00e9 a pro spot\u0159ebitele relevantn\u00ed z\u00e1vodn\u00ed vozy, v\u010detn\u011b t\u0159\u00eddy IMSA GTP Hybrid-Electrified. Tato t\u0159\u00edda je v souladu se sou\u010dasn\u00fdmi trendy v automobilov\u00e9m pr\u016fmyslu a p\u0159edstavuje hybridn\u011b-elektrickou technologii a \u00faspornost. K vrchol\u016fm sez\u00f3ny IMSA pat\u0159\u00ed zejm\u00e9na presti\u017en\u00ed vytrvalostn\u00ed z\u00e1vody, jako je Rolex 24 At Daytona<\/strong> a Mobil 1 Twelve Hours of Sebring<\/strong>, s p\u0159\u00edmou n\u00e1vaznost\u00ed na kultovn\u00ed z\u00e1vod 24 hodin Le Mans<\/strong>.<\/p>\n

Vyzvednut\u00ed poselstv\u00ed dom\u016f: V\u00fdzva IMSA<\/strong><\/h2>\n

IMSA je d\u00edky sv\u00e9 pozici n\u00e1kladov\u011b efektivn\u00edho marketingov\u00e9ho n\u00e1stroje zam\u011b\u0159en\u00e9ho na automobilov\u00fd pr\u016fmysl a z\u00e1bavu atraktivn\u00ed p\u0159\u00edle\u017eitost\u00ed pro sponzory. Seri\u00e1l nab\u00edz\u00ed \u0161irokou \u0161k\u00e1lu z\u00e1vodn\u00edch kategori\u00ed, v\u010detn\u011b \u0161ampion\u00e1tu IMSA WeatherTech SportsCar Championship<\/strong>, kter\u00fd zahrnuje n\u011bkolik t\u0159\u00edd, nap\u0159\u00edklad Prototype, Grand Touring a dal\u0161\u00ed. Tato rozmanitost vytv\u00e1\u0159\u00ed platformu, kter\u00e1 oslovuje \u0161irok\u00e9 spektrum fanou\u0161k\u016f, co\u017e d\u00e1le zvy\u0161uje jej\u00ed sponzorsk\u00fd dosah.<\/p>\n

\u0160ampion\u00e1t IMSA 2023 zahrnuje tak\u00e9 bohat\u00fd program z\u00e1vod\u016f, kter\u00e9 se konaj\u00ed na ikonick\u00fdch trat\u00edch v Severn\u00ed Americe. Ka\u017ed\u00fd z\u00e1vodn\u00ed v\u00edkend nab\u00edz\u00ed jedine\u010dnou sm\u011bs vzru\u0161en\u00ed a sout\u011b\u017e\u00ed, kter\u00e9 p\u0159itahuj\u00ed fanou\u0161ky i sponzory, od historick\u00e9ho okruhu Daytona International Speedway a\u017e po malebn\u00fd okruh WeatherTech Raceway Laguna Seca.<\/p>\n

\"bin\u00e1rn\u00ed<\/p>\n

Jak sponzorovat \u0161ampion\u00e1t Imsa: Strategick\u00e1 partnerstv\u00ed a p\u0159\u00edle\u017eitosti<\/strong><\/h2>\n

Strategick\u00e1 partnerstv\u00ed IMSA p\u0159esahuj\u00ed r\u00e1mec jej\u00edch bezprost\u0159edn\u00edch z\u00e1vodn\u00edch s\u00e9ri\u00ed. Jako spole\u010dnost zast\u0159e\u0161en\u00e1 NASCAR<\/strong> uzav\u0159ela IMSA aliance se sank\u010dn\u00edmi org\u00e1ny motoristick\u00e9ho sportu po cel\u00e9m sv\u011bt\u011b. K v\u00fdznamn\u00fdm partnerstv\u00edm pat\u0159\u00ed v\u00fdhradn\u00ed strategick\u00fd partner v Severn\u00ed Americe s Automobile Club de l’Ouest (ACO), kter\u00fd stoj\u00ed za slavn\u00fdm z\u00e1vodem 24 hodin Le Mans.<\/p>\n

Toto partnerstv\u00ed poskytuje vybran\u00fdm \u00fa\u010dastn\u00edk\u016fm \u0161ampion\u00e1tu IMSA WeatherTech SportsCar Championship automatick\u00e9 vstupy do presti\u017en\u00edch z\u00e1vod\u016f. 24 hodin Le Mans<\/strong><\/a>, co\u017e d\u00e1le zvy\u0161uje mezin\u00e1rodn\u00ed publicitu a v\u00fdznam \u00fa\u010dasti v z\u00e1vodech IMSA.<\/p>\n

Ocen\u011bn\u00ed excelence: Ocen\u011bn\u00ed a uzn\u00e1n\u00ed<\/strong><\/h2>\n

Ocen\u011bn\u00ed USA Today 10 Best Awards<\/strong>podtrhuje v\u00fdznam z\u00e1vod\u016f IMSA v o\u010d\u00edch fanou\u0161k\u016f. Z\u00e1vody jako Mobil 1 Twelve Hours of Sebring<\/strong> a MOTUL<\/strong> Petit Le Mans<\/strong> se um\u00edstily mezi 10 nejlep\u0161\u00edmi z\u00e1vody motorsportu, co\u017e odr\u00e1\u017e\u00ed poutavost t\u011bchto z\u00e1vod\u016f a z\u00e1jem div\u00e1k\u016f, kter\u00e9 p\u0159itahuj\u00ed. Tato ocen\u011bn\u00ed dokl\u00e1daj\u00ed ohlas z\u00e1vod\u016f IMSA v \u0161ir\u0161\u00ed komunit\u011b motoristick\u00e9ho sportu.<\/p>\n

2023: Rok inovac\u00ed a udr\u017eitelnosti<\/strong><\/h2>\n

\u0160ampion\u00e1t IMSA v roce 2023 znamen\u00e1 novou \u00e9ru v z\u00e1vod\u011bn\u00ed sportovn\u00edch voz\u016f zaveden\u00edm t\u0159\u00eddy GTP<\/strong>. Tato t\u0159\u00edda klade d\u016fraz na technologie, \u00fasporu paliva a udr\u017eitelnost, co\u017e je v souladu se zam\u011b\u0159en\u00edm automobilov\u00e9ho pr\u016fmyslu na hybridn\u00ed a elektrick\u00e9 technologie. Designov\u00e9 prvky a styling t\u0159\u00eddy GTP odr\u00e1\u017eej\u00ed silni\u010dn\u00ed produkty, a poskytuj\u00ed tak p\u0159\u00edm\u00e9 spojen\u00ed mezi z\u00e1vodn\u00ed dr\u00e1hou a showroomem.<\/p>\n

Iniciativy spole\u010dnosti IMSA v oblasti udr\u017eitelnosti d\u00e1le posiluj\u00ed jej\u00ed v\u00fdznam v dne\u0161n\u00edm automobilov\u00e9m prost\u0159ed\u00ed. Zaveden\u00ed t\u0159\u00eddy GTP Hybrid-Electrified<\/strong> demonstruje z\u00e1vazek IMSA k \u010dist\u0161\u00edmu z\u00e1vod\u011bn\u00ed a ekologicky uv\u011bdom\u011bl\u00fdm postup\u016fm. Marketingov\u00e9 platformy poh\u00e1n\u011bn\u00e9 sol\u00e1rn\u00ed energi\u00ed, nab\u00edjen\u00ed elektromobil\u016f mimo s\u00ed\u0165 a partnerstv\u00ed s organizacemi t\u0159et\u00edch stran pro hodnocen\u00ed dopad\u016f dokazuj\u00ed odhodl\u00e1n\u00ed IMSA minimalizovat svou ekologickou stopu.<\/p>\n

\"Sponzorstv\u00edZapojen\u00ed fanou\u0161k\u016f<\/a> a mo\u017enosti sponzoringu<\/strong><\/h2>\n

P\u0159\u00edstup IMSA zam\u011b\u0159en\u00fd na fanou\u0161ky zaji\u0161\u0165uje, \u017ee sponzo\u0159i maj\u00ed p\u0159\u00edle\u017eitost nav\u00e1zat kontakt s t\u011b\u017eko osloviteln\u00fdmi z\u00e1kazn\u00edky. Budoucnost fanou\u0161kovsk\u00e9 z\u00e1kladny IMSA zahrnuje generaci Z<\/strong> a mileni\u00e1ly,<\/strong> kte\u0159\u00ed jsou vysoce propojen\u00ed, soci\u00e1ln\u011b uv\u011bdom\u011bl\u00ed a orientovan\u00ed na z\u00e1\u017eitky. Roz\u0161\u00ed\u0159en\u00edm sv\u00e9 p\u0159\u00edtomnosti na platform\u00e1ch soci\u00e1ln\u00edch m\u00e9di\u00ed, integrac\u00ed do her a zam\u011b\u0159en\u00edm na udr\u017eiteln\u00e9 iniciativy m\u00e1 IMSA mo\u017enost zaujmout r\u016fznorod\u00e9 a perspektivn\u00ed publikum.<\/p>\n

Sponzorov\u00e1n\u00ed \u0161ampion\u00e1tu IMSA 2023 p\u0159edstavuje pro firmy jedine\u010dnou p\u0159\u00edle\u017eitost, jak se dostat k v\u00e1\u0161niv\u00e9mu a anga\u017eovan\u00e9mu automobilov\u00e9mu publiku. D\u00edky odkazu vynikaj\u00edc\u00ed kvality, rozmanit\u00e9mu spektru z\u00fa\u010dastn\u011bn\u00fdch stran a udr\u017eiteln\u00e9mu zam\u011b\u0159en\u00ed p\u0159edstavuje IMSA zt\u011blesn\u011bn\u00ed z\u00e1vod\u016f sportovn\u00edch voz\u016f v Severn\u00ed Americe a z\u00e1rove\u0148 poskytuje sponzor\u016fm platformu, kter\u00e1 je v souladu s jejich hodnotami a c\u00edli.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mezin\u00e1rodn\u00ed asociace automobilov\u00e9ho sportu (IMSA) stoj\u00ed v \u010dele \u0161pi\u010dkov\u00fdch z\u00e1vod\u016f sportovn\u00edch voz\u016f v Severn\u00ed Americe. S bohatou histori\u00ed sahaj\u00edc\u00ed a\u017e do jej\u00edho zalo\u017een\u00ed v roce 1969 se IMSA vyvinula v podmanivou z\u00e1vodn\u00ed platformu, kter\u00e1 kombinuje \u0161pi\u010dkov\u00e9 technologie, vysoce v\u00fdkonn\u00e9 automobily a v\u00e1\u0161nivou fanou\u0161kovskou z\u00e1kladnu. \u0160ampion\u00e1t IMSA 2023 p\u0159in\u00e1\u0161\u00ed vzru\u0161en\u00ed, inovace a p\u0159\u00edle\u017eitosti ke sponzoringu, kter\u00e9 […]<\/p>\n","protected":false},"author":14,"featured_media":195573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277],"tags":[],"class_list":["post-242600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzoring \u0161ampion\u00e1tu IMSA - RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"IMSA se vyvinula v podmanivou z\u00e1vodn\u00ed platformu, kter\u00e1 kombinuje nejmodern\u011bj\u0161\u00ed technologie a v\u00e1\u0161niv\u00e9 fanou\u0161ky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-the-imsa-championship\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponzoring \u0161ampion\u00e1tu IMSA\" \/>\n<meta property=\"og:description\" content=\"IMSA se vyvinula v podmanivou z\u00e1vodn\u00ed platformu, kter\u00e1 kombinuje nejmodern\u011bj\u0161\u00ed technologie a v\u00e1\u0161niv\u00e9 fanou\u0161ky.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/sponsoring-the-imsa-championship\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/coming_in_53107906166.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-the-imsa-championship\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-the-imsa-championship\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sponzoring \u0161ampion\u00e1tu IMSA\",\"datePublished\":\"2024-01-29T14:18:39+00:00\",\"dateModified\":\"2025-06-14T13:44:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-the-imsa-championship\\\/\"},\"wordCount\":1056,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-the-imsa-championship\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/coming_in_53107906166.jpg\",\"articleSection\":[\"MotoGP\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-the-imsa-championship\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-the-imsa-championship\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sponsoring-the-imsa-championship\\\/\",\"name\":\"Sponzoring \u0161ampion\u00e1tu IMSA - 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