{"id":242604,"date":"2023-07-28T13:35:19","date_gmt":"2023-07-28T11:35:19","guid":{"rendered":"https:\/\/rtrsports.com\/revving-up-your-brand-a-motorsport-driving-sponsorship-for-small-companies\/"},"modified":"2026-10-06T13:49:34","modified_gmt":"2026-10-06T11:49:34","slug":"revving-up-your-brand-a-motorsport-driving-sponsorship-for-small-companies","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/revving-up-your-brand-a-motorsport-sponsorship-guide-for-small-businesses\/","title":{"rendered":"Sponzoring v motorsportu pro mal\u00e9 firmy: pr\u016fvodce v\u00fdb\u011brem spr\u00e1vn\u00e9 p\u0159\u00ed\u010dky"},"content":{"rendered":"

\u201eMotorsport je pro nadn\u00e1rodn\u00ed firmy.\u201c Tuto v\u011btu sl\u00fdch\u00e1me nej\u010dast\u011bji, kdy\u017e n\u00e1m vol\u00e1 mal\u00e1 nebo st\u0159edn\u00ed firma. Obvykle p\u0159ich\u00e1z\u00ed hned po jin\u00e9, vysloven\u00e9 s jist\u00fdmi rozpaky: \u201eale l\u00e1kalo by m\u011b to\u201c.<\/p>\n

Ten p\u0159edsudek m\u00e1 ur\u010dit\u00e9 opodstatn\u011bn\u00ed, proto\u017ee \u010d\u00e1stky kolem Formule 1 a MotoGP jsou takov\u00e9, jak\u00e9 jsou. Sta\u010d\u00ed v\u0161ak otev\u0159\u00edt str\u00e1nku partner\u016f n\u011bkter\u00e9ho t\u00fdmu Formule 1 a \u010dlov\u011bk zjist\u00ed, \u017ee obraz je pest\u0159ej\u0161\u00ed. Nap\u0159\u00edklad BWT Alpine F1 Team uv\u00e1d\u00ed pro rok 2026 \u010dty\u0159icet sedm zna\u010dek: jednoho titul\u00e1rn\u00edho partnera, \u010dty\u0159i pr\u00e9miov\u00e9 partnery, dvacet t\u0159i t\u00fdmov\u00e9 partnery, \u0161estn\u00e1ct dodavatel\u016f a t\u0159i dr\u017eitele licenc\u00ed. Nejsou to sam\u00ed ob\u0159i a neplat\u00ed v\u0161ichni stejnou \u010d\u00e1stku ani nekupuj\u00ed tot\u00e9\u017e.<\/p>\n

Sponzoring v motorsportu tedy nen\u00ed jedny dve\u0159e. Je to \u017eeb\u0159\u00edk. Tento pr\u016fvodce m\u00e1 pomoci pochopit, na kterou p\u0159\u00ed\u010dku m\u016f\u017ee mal\u00e1 firma vystoupit, s jak\u00fdm c\u00edlem a kter\u00fdm chyb\u00e1m se vyhnout.<\/p>\n

Pro\u010d motorsport funguje i pro malou firmu<\/h2>\n

Prvn\u00edm d\u016fvodem je d\u016fv\u011bryhodnost. Z\u00e1vody jsou m\u00edstem, kde se m\u011b\u0159\u00ed p\u0159esnost, technika a spolehlivost, a firma, kter\u00e1 se s t\u00edmto sv\u011btem spoj\u00ed, si \u010d\u00e1st t\u011bchto hodnot vyp\u016fj\u010d\u00ed. Pro stroj\u00edrensk\u00fd podnik, pr\u016fmyslov\u00e9ho dodavatele nebo zna\u010dku, kter\u00e1 prod\u00e1v\u00e1 kvalitu, je to p\u0159\u00edb\u011bh, kter\u00fd se skoro vypr\u00e1v\u00ed s\u00e1m.<\/p>\n

Druh\u00fdm jsou vztahy. Pro mnoho mal\u00fdch a st\u0159edn\u00edch firem nele\u017e\u00ed skute\u010dn\u00e1 hodnota sponzoringu v logu vid\u011bn\u00e9m v televizi, ale v mo\u017enosti vz\u00edt z\u00e1kazn\u00edky, dodavatele a spolupracovn\u00edky na z\u00e1\u017eitek, kter\u00fd se jinde koupit ned\u00e1: z\u00e1vodn\u00ed v\u00edkend, n\u00e1v\u0161t\u011bvu box\u016f, den na okruhu. Na trhu B2B, kde z\u00e1le\u017e\u00ed na ka\u017ed\u00e9m z\u00e1kazn\u00edkovi, to v\u00e1\u017e\u00ed v\u00edc ne\u017e jak\u00fdkoli po\u010det zhl\u00e9dnut\u00ed.<\/p>\n

T\u0159et\u00edm je publikum, kter\u00e9 je ke sponzor\u016fm vst\u0159\u00edcn\u011bj\u0161\u00ed, ne\u017e se m\u00e1 za to. Podle Global F1 Fan Survey 2025, kter\u00fd Formule 1 a Motorsport Network provedly mezi v\u00edce ne\u017e 100 000 velmi zap\u00e1len\u00fdmi fanou\u0161ky ve 186 zem\u00edch, se 76 % respondent\u016f domn\u00edv\u00e1, \u017ee sponzo\u0159i obohacuj\u00ed z\u00e1\u017eitek z Formule 1. \u00dadaj se t\u00fdk\u00e1 nejv\u011brn\u011bj\u0161\u00edch fanou\u0161k\u016f, ale ukazuje, \u017ee alespo\u0148 ve Formuli 1 jsou sponzo\u0159i vn\u00edm\u00e1ni sp\u00ed\u0161 jako sou\u010d\u00e1st pod\u00edvan\u00e9 ne\u017e jako vyru\u0161en\u00ed.<\/p>\n

\u010ctvrt\u00fdm a posledn\u00edm je region. Region\u00e1ln\u00ed \u0161ampion\u00e1t, m\u00edstn\u00ed z\u00e1vod nebo jezdec z okol\u00ed oslovuj\u00ed konkr\u00e9tn\u00ed komunitu, tu, v n\u00ed\u017e firma p\u016fsob\u00ed, zam\u011bstn\u00e1v\u00e1 a prod\u00e1v\u00e1. Pro podnik pevn\u011b zako\u0159en\u011bn\u00fd v ur\u010dit\u00e9 oblasti je to \u010dasto nejrozumn\u011bj\u0161\u00ed v\u00fdchoz\u00ed bod.<\/p>\n

\"Sponzoring<\/p>\n

\u017deb\u0159\u00edk motorsportu: kde m\u016f\u017ee mal\u00e1 firma vstoupit<\/h2>\n

Zdola nahoru vypadaj\u00ed p\u0159\u00ed\u010dky zhruba takto.<\/p>\n

M\u00edstn\u00ed nebo region\u00e1ln\u00ed z\u00e1vody a \u0161ampion\u00e1ty.<\/strong> Jsou nejdostupn\u011bj\u0161\u00edm vstupn\u00edm bodem, s men\u0161\u00edm publikem, kter\u00e9 m\u00e1 ale velmi bl\u00edzko k regionu. Hod\u00ed se pro firmy, kter\u00e9 prod\u00e1vaj\u00ed v konkr\u00e9tn\u00ed oblasti a cht\u011bj\u00ed se zviditelnit v m\u00edstn\u00ed komunit\u011b.<\/p>\n

Jednotliv\u00fd jezdec.<\/strong> Sponzorov\u00e1n\u00ed mlad\u00e9ho jezdce v motok\u00e1r\u00e1ch nebo v juniorsk\u00fdch kategori\u00edch umo\u017e\u0148uje spojit zna\u010dku s osobn\u00edm p\u0159\u00edb\u011bhem a sledovat jeho v\u00fdvoj. Je to z\u00e1rove\u0148 forma, kter\u00e1 p\u0159i v\u00fdb\u011bru vy\u017eaduje nejv\u00edc pozornosti: hodnota z\u00e1vis\u00ed na \u010dlov\u011bku, jeho programu a publiku, kter\u00e9 dok\u00e1\u017ee vybudovat.<\/p>\n

N\u00e1rodn\u00ed \u0161ampion\u00e1ty a men\u0161\u00ed mezin\u00e1rodn\u00ed kategorie.<\/strong> Tady roste viditelnost a organizace je profesion\u00e1ln\u011bj\u0161\u00ed. Zvl\u00e1\u0161\u0165 zaj\u00edmav\u00e9 jsou kategorie, kter\u00e9 sd\u00edlej\u00ed depo s velk\u00fdmi \u0161ampion\u00e1ty: nap\u0159\u00edklad Moto2<\/a> jezd\u00ed o stejn\u00fdch v\u00edkendech a na stejn\u00fdch okruz\u00edch jako MotoGP, se vstupn\u00edmi n\u00e1klady, kter\u00e9 jsou podle na\u0161ich zku\u0161enost\u00ed mnohem ni\u017e\u0161\u00ed.<\/p>\n

Dodavatel nebo technick\u00fd partner.<\/strong> Ne ka\u017ed\u00fd sponzoring se plat\u00ed jen pen\u011bzi. Firma, kter\u00e1 vyr\u00e1b\u00ed komponenty, materi\u00e1ly, slu\u017eby nebo technologie, m\u016f\u017ee vstoupit do t\u00fdmu jako dodavatel a \u010d\u00e1st sv\u00e9ho p\u0159\u00edsp\u011bvku poskytnout v podob\u011b produkt\u016f nebo know-how. Seznamy partner\u016f t\u00fdm\u016f Formule 1 ukazuj\u00ed, jakou v\u00e1hu tato role m\u00e1: v p\u0159\u00edpad\u011b Alpine jsou dodavatel\u00e9 druhou nejpo\u010detn\u011bj\u0161\u00ed kategori\u00ed, hned po t\u00fdmov\u00fdch partnerech.<\/p>\n

Hospitality a akce.<\/strong> Pro ty, kdo hledaj\u00ed sp\u00ed\u0161 vztahy ne\u017e viditelnost, je hospitality b\u011bhem Velk\u00e9 ceny \u010dasto nej\u00fa\u010dinn\u011bj\u0161\u00edm \u0159e\u0161en\u00edm: nekupuj\u00ed se plochy na karoserii, ale m\u00edsta, kter\u00e1 slou\u017e\u00ed k setk\u00e1n\u00ed se z\u00e1kazn\u00edky a partnery v prost\u0159ed\u00ed, je\u017e se vryje do pam\u011bti.<\/p>\n

Na nejvy\u0161\u0161\u00edch p\u0159\u00ed\u010dk\u00e1ch jsou samoz\u0159ejm\u011b MotoGP<\/a> a Formule 1<\/a>, se syst\u00e9mem \u00farovn\u00ed od titul\u00e1rn\u00edho sponzora po ofici\u00e1ln\u00edho dodavatele. Pro st\u0159edn\u00ed firmy nejsou zak\u00e1zan\u00fdm \u00fazem\u00edm, ale vy\u017eaduj\u00ed projekt, rozpo\u010det a strukturu aktivace na odpov\u00eddaj\u00edc\u00ed \u00farovni.<\/p>\n

P\u011bt ot\u00e1zek p\u0159ed v\u00fdb\u011brem<\/h2>\n

Ne\u017e se za\u010dne mluvit o \u010d\u00edslech, vyplat\u00ed se odpov\u011bd\u011bt na p\u011bt ot\u00e1zek. Jsou to tyt\u00e9\u017e ot\u00e1zky, kter\u00e9 klademe firm\u00e1m, je\u017e n\u00e1s kontaktuj\u00ed.<\/p>\n

\u010ceho chci dos\u00e1hnout?<\/strong> Pov\u011bdom\u00ed o zna\u010dce, obchodn\u00edch kontakt\u016f, loajality z\u00e1kazn\u00edk\u016f, vnit\u0159n\u00ed motivace, obsahu pro vlastn\u00ed kan\u00e1ly. Ka\u017ed\u00fd z t\u011bchto c\u00edl\u016f vede k jin\u00fdm rozhodnut\u00edm a bez jasn\u00e9ho c\u00edle nelze v\u00fdsledek zm\u011b\u0159it.<\/p>\n

Koho chci oslovit?<\/strong> Publikum region\u00e1ln\u00ed rallye, Formule E a MotoGP se li\u0161\u00ed v\u011bkem, geografi\u00ed i z\u00e1jmy. Spr\u00e1vn\u00e1 s\u00e9rie je ta, kter\u00e1 mluv\u00ed k lidem, jim\u017e prod\u00e1v\u00e1te, ne ta, kter\u00e1 se nejv\u00edc l\u00edb\u00ed v\u00e1m.<\/p>\n

Kolik mohu investovat do aktivace?<\/strong> Sponzorsk\u00e1 smlouva kupuje pr\u00e1vo spojit se s akc\u00ed nebo t\u00fdmem. V\u0161e, co p\u0159ijde potom, tedy hospitality, obsah, propagace a akce pro z\u00e1kazn\u00edky, se plat\u00ed zvl\u00e1\u0161\u0165 a mus\u00ed se napl\u00e1novat od za\u010d\u00e1tku. Sponzoring bez rozpo\u010dtu na aktivaci riskuje, \u017ee z\u016fstane jen n\u00e1lepkou.<\/p>\n

Na jak dlouho?<\/strong> Podle na\u0161ich zku\u0161enost\u00ed jedna sezona jen z\u0159\u00eddka sta\u010d\u00ed k tomu, aby si ve\u0159ejnost zna\u010dku se z\u00e1vody spojila. Lep\u0161\u00ed je men\u0161\u00ed z\u00e1vazek na n\u011bkolik let ne\u017e velk\u00fd a ojedin\u011bl\u00fd. Z\u00e1le\u017e\u00ed i na okam\u017eiku podpisu: psali jsme o tom v \u010dl\u00e1nku kdy je nejlep\u0161\u00ed \u010das uzav\u0159\u00edt smlouvu o sponzoringu v motorsportu<\/a>.<\/p>\n

Jak budu m\u011b\u0159it v\u00fdsledky?<\/strong> Z\u00edskan\u00e9 kontakty, pozvan\u00ed z\u00e1kazn\u00edci a zah\u00e1jen\u00e1 jedn\u00e1n\u00ed, medi\u00e1ln\u00ed viditelnost, r\u016fst na soci\u00e1ln\u00edch s\u00edt\u00edch: ukazatele je t\u0159eba stanovit p\u0159ed podpisem, ne na konci sezony.<\/p>\n

Nej\u010dast\u011bj\u0161\u00ed chyby<\/h2>\n

Prvn\u00ed je za\u010d\u00edt bez c\u00edl\u016f. St\u00e1v\u00e1 se to \u010dast\u011bji, ne\u017e by se zd\u00e1lo, hlavn\u011b kdy\u017e sponzoring vzejde z v\u00e1\u0161n\u011b majitele. V\u00e1\u0161e\u0148 je skv\u011bl\u00fd motor, ale nen\u00ed to strategie.<\/p>\n

Druhou je nep\u0159e\u010d\u00edst si pozorn\u011b smlouvu. Garantovan\u00e1 viditelnost, exkluzivita v kategorii produkt\u016f, pr\u00e1va k u\u017eit\u00ed obr\u00e1zk\u016f a jmen, doba trv\u00e1n\u00ed, podm\u00ednky odstoupen\u00ed: ka\u017ed\u00fd detail, kter\u00fd z\u016fstane v\u00e1gn\u00ed, se stane probl\u00e9mem, kdy\u017e se n\u011bco pokaz\u00ed. Tady m\u016f\u017ee agentura nebo zku\u0161en\u00fd poradce ud\u011blat rozd\u00edl a ot\u00e1zky, kter\u00e9 je dobr\u00e9 polo\u017eit agentu\u0159e p\u0159ed podpisem<\/a>, jsou dobr\u00fdm v\u00fdchoz\u00edm bodem.<\/p>\n

T\u0159et\u00ed je zapomenout na aktivaci. Logo na aut\u011b samo o sob\u011b mnoho ne\u0159ekne. Hodnota vznik\u00e1 z toho, co firma kolem n\u011bj vybuduje: z pozvan\u00fdch z\u00e1kazn\u00edk\u016f, vytvo\u0159en\u00e9ho obsahu, vypr\u00e1v\u011bn\u00fdch p\u0159\u00edb\u011bh\u016f. To je princip aktivace zna\u010dky v motorsportu<\/a> a plat\u00ed pro malou firmu stejn\u011b jako pro nadn\u00e1rodn\u00ed spole\u010dnost.<\/p>\n

\u010ctvrtou je vyb\u00edrat podle presti\u017ee m\u00edsto podle souladu. Slavn\u00e1 kategorie, kter\u00e1 m\u00e1 daleko k vlastn\u00edmu publiku, m\u00e1 men\u0161\u00ed hodnotu ne\u017e men\u0161\u00ed kategorie, kter\u00e1 k n\u011bmu dokonale sed\u00ed. A posledn\u00ed je nezapojit vlastn\u00ed firmu: zam\u011bstnanci a spolupracovn\u00edci b\u00fdvaj\u00ed prvn\u00edmi ambasadory sponzoringu a vynechat je znamen\u00e1 \u010d\u00e1st jeho hodnoty promarnit.<\/p>\n

Kde mal\u00e1 firma opravdu z\u00edsk\u00e1v\u00e1<\/h2>\n

Pokud maj\u00ed mal\u00e9 a st\u0159edn\u00ed firmy v n\u011b\u010dem v\u00fdhodu oproti velk\u00fdm, je to rychlost. Mal\u00e1 firma se m\u016f\u017ee rychle rozhodnout, p\u0159\u00edmo zapojit majitele a prom\u011bnit den na okruhu v akci pro sv\u00e9 nejlep\u0161\u00ed z\u00e1kazn\u00edky, ani\u017e by proch\u00e1zela t\u0159emi \u00farovn\u011bmi schvalov\u00e1n\u00ed. M\u016f\u017ee o sponzoringu mluvit osobn\u00edm t\u00f3nem, kter\u00fd si nadn\u00e1rodn\u00ed spole\u010dnost dovol\u00ed jen z\u0159\u00eddka.<\/p>\n

Pr\u00e1v\u011b tady motorsport p\u0159in\u00e1\u0161\u00ed nejv\u00edc: ne jako obecn\u00e1 v\u00fdloha, ale jako n\u00e1stroj k pos\u00edlen\u00ed st\u00e1vaj\u00edc\u00edch vztah\u016f a nav\u00e1z\u00e1n\u00ed nov\u00fdch. Mal\u00e1 firma, kter\u00e1 vstoup\u00ed do motorsportu s jasn\u00fdm c\u00edlem, na spr\u00e1vnou p\u0159\u00ed\u010dku a s realistick\u00fdm pl\u00e1nem aktivace, si nekupuje sen. Kupuje si jin\u00fd, a \u010dasto \u00fa\u010dinn\u011bj\u0161\u00ed, zp\u016fsob, jak z\u016fstat v pam\u011bti.<\/p>\n

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\u010cast\u00e9 ot\u00e1zky o sponzoringu v motorsportu pro mal\u00e9 firmy<\/b><\/h2>\r\n \r\n
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\r\n M\u016f\u017ee mal\u00e1 firma sponzorovat motorsport?<\/b>\r\n <\/h3>\r\n\r\n
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Ano. Sponzoring v motorsportu je uspo\u0159\u00e1d\u00e1n do \u00farovn\u00ed: od m\u00edstn\u00edch a region\u00e1ln\u00edch z\u00e1vod\u016f p\u0159es jednotliv\u00e9 jezdce a n\u00e1rodn\u00ed \u0161ampion\u00e1ty a\u017e ke kategori\u00edm, kter\u00e9 sd\u00edlej\u00ed depo s velk\u00fdmi \u0161ampion\u00e1ty, a d\u00e1le k roli dodavatele nebo technick\u00e9ho partnera a k hospitality b\u011bhem Velk\u00fdch cen. I t\u00fdmy Formule 1 maj\u00ed des\u00edtky partner\u016f na r\u016fzn\u00fdch \u00farovn\u00edch.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Jak\u00e9 v\u00fdhody p\u0159in\u00e1\u0161\u00ed motorsport mal\u00e9 nebo st\u0159edn\u00ed firm\u011b?<\/b>\r\n <\/h3>\r\n\r\n
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D\u016fv\u011bryhodnost, proto\u017ee se zna\u010dka spojuje s p\u0159esnost\u00ed a technikou; vztahy, d\u00edky mo\u017enosti pohostit z\u00e1kazn\u00edky a partnery p\u0159i v\u00fdjime\u010dn\u00e9m z\u00e1\u017eitku; publikum, kter\u00e9 alespo\u0148 ve Formuli 1 vn\u00edm\u00e1 sponzory jako sou\u010d\u00e1st pod\u00edvan\u00e9; a v m\u00edstn\u00edch kategori\u00edch p\u0159\u00edm\u00e9 spojen\u00ed s regionem, kde firma p\u016fsob\u00ed.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Kde je nejlep\u0161\u00ed za\u010d\u00edt?<\/b>\r\n <\/h3>\r\n\r\n
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U jasn\u00e9ho c\u00edle a publika, kter\u00e9 chcete oslovit. Pro firmu zako\u0159en\u011bnou v ur\u010dit\u00e9 oblasti b\u00fdvaj\u00ed prvn\u00edm krokem m\u00edstn\u00ed \u0161ampion\u00e1ty nebo jezdec z regionu. Pro firmy p\u016fsob\u00edc\u00ed v B2B nab\u00edz\u00ed v\u00edce p\u0159\u00edle\u017eitost\u00ed k navazov\u00e1n\u00ed vztah\u016f hospitality nebo kategorie, kter\u00e9 sd\u00edlej\u00ed depo s MotoGP a Formul\u00ed 1.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n M\u016f\u017ee mal\u00e1 firma vstoupit jako dodavatel m\u00edsto sponzora?<\/b>\r\n <\/h3>\r\n\r\n
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Ano. Mnoho t\u00fdm\u016f p\u0159ij\u00edm\u00e1 technick\u00e9 partnery nebo dodavatele, kte\u0159\u00ed \u010d\u00e1st p\u0159\u00edsp\u011bvku poskytuj\u00ed v podob\u011b produkt\u016f, materi\u00e1l\u016f, slu\u017eeb nebo know-how. I v seznamech partner\u016f t\u00fdm\u016f Formule 1 maj\u00ed dodavatel\u00e9 v\u00e1hu: v BWT Alpine F1 Team jde nap\u0159\u00edklad o \u0161estn\u00e1ct ze \u010dty\u0159iceti sedmi zna\u010dek.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Jak\u00fdm chyb\u00e1m se vyhnout?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Za\u010d\u00edt bez m\u011b\u0159iteln\u00fdch c\u00edl\u016f, podepsat smlouvu nejasnou ohledn\u011b viditelnosti, exkluzivity, pr\u00e1v k obrazu a doby trv\u00e1n\u00ed, nepo\u010d\u00edtat s rozpo\u010dtem na aktivaci, vybrat kategorii kv\u016fli presti\u017ei m\u00edsto souladu s vlastn\u00edm publikem a nezapojit zam\u011bstnance a z\u00e1kazn\u00edky.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Jak dlouho by m\u011bl sponzoring v motorsportu trvat?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Podle na\u0161ich zku\u0161enost\u00ed jedna sezona jen z\u0159\u00eddka sta\u010d\u00ed k vytvo\u0159en\u00ed spojen\u00ed mezi zna\u010dkou a z\u00e1vody v pov\u011bdom\u00ed ve\u0159ejnosti. Obecn\u011b je lep\u0161\u00ed men\u0161\u00ed z\u00e1vazek rozlo\u017een\u00fd do n\u011bkolika let, s c\u00edli a ukazateli stanoven\u00fdmi p\u0159ed podpisem.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

\u201eMotorsport je pro nadn\u00e1rodn\u00ed firmy.\u201c Tuto v\u011btu sl\u00fdch\u00e1me nej\u010dast\u011bji, kdy\u017e n\u00e1m vol\u00e1 mal\u00e1 nebo st\u0159edn\u00ed firma. Obvykle p\u0159ich\u00e1z\u00ed hned po jin\u00e9, vysloven\u00e9 s jist\u00fdmi rozpaky: \u201eale l\u00e1kalo by m\u011b to\u201c. Ten p\u0159edsudek m\u00e1 ur\u010dit\u00e9 opodstatn\u011bn\u00ed, proto\u017ee \u010d\u00e1stky kolem Formule 1 a MotoGP jsou takov\u00e9, jak\u00e9 jsou. Sta\u010d\u00ed v\u0161ak otev\u0159\u00edt str\u00e1nku partner\u016f n\u011bkter\u00e9ho t\u00fdmu Formule 1 […]<\/p>\n","protected":false},"author":17,"featured_media":195291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-242604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzoring motorsportu pro mal\u00e9 firmy: pr\u016fvodce<\/title>\n<meta name=\"description\" content=\"Sponzoring motorsportu pro mal\u00e9 firmy: kde vstoupit, p\u011bt ot\u00e1zek p\u0159ed v\u00fdb\u011brem, chyby, kter\u00fdm se vyhnout, a kde mal\u00e1 firma opravdu z\u00edsk\u00e1v\u00e1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/www.linkedin.com\/in\/silviaschweiger\/"],"url":"https:\/\/rtrsports.com\/cs\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=242604"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242604\/revisions"}],"predecessor-version":[{"id":358489,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242604\/revisions\/358489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/195291"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=242604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=242604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=242604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}