{"id":242610,"date":"2024-01-29T15:24:42","date_gmt":"2024-01-29T14:24:42","guid":{"rendered":"https:\/\/rtrsports.com\/a-new-era-in-sports-sponsorship-guiding-success-through-public-appreciation\/"},"modified":"2025-06-17T18:00:25","modified_gmt":"2025-06-17T16:00:25","slug":"a-new-era-in-sports-sponsorship-guiding-success-through-public-appreciation","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/","title":{"rendered":"Nov\u00e1 \u00e9ra sportovn\u00edho sponzoringu: D\u016fkladn\u00fd p\u0159ehled o sledovanosti a \u00fasp\u011bchu."},"content":{"rendered":"

S\u00edla dat ve sportovn\u00edm sponzoringu<\/h2>\n

V dob\u011b modern\u00ed spole\u010dnosti posedl\u00e9 daty, sportovn\u00ed sponzoring<\/strong><\/a> vyvinuly v \u00fa\u010dinn\u00fd n\u00e1stroj, kter\u00fd p\u0159ekra\u010duje tradi\u010dn\u00ed metriky dosahu a zapojen\u00ed. Z\u00e1kladem efektivn\u00edho sportovn\u00edho sponzoringu<\/strong> se stalo vyu\u017eit\u00ed bohat\u00fdch poznatk\u016f o publiku pro strategick\u00fd \u00fasp\u011bch, co\u017e zna\u010dk\u00e1m poskytuje bezkonkuren\u010dn\u00ed p\u0159\u00edstup ke specifick\u00fdm, hloubkov\u00fdm dat\u016fm poskytovan\u00fdm sportovn\u00edmi subjekty.<\/p>\n

V\u00edce ne\u017e povrchn\u00ed v\u00fdb\u011br: Demografick\u00e9 \u00fadaje, n\u00e1kupn\u00ed zvyklosti a v\u00e1\u0161n\u011b.<\/h2>\n

Nam\u00edsto v\u00fdb\u011bru sportu nebo t\u00fdmu \u010dist\u011b na z\u00e1klad\u011b velikosti nebo dosahu publika – povrchn\u00edho p\u0159\u00edstupu, kter\u00fd \u010dasto opom\u00edj\u00ed z\u00e1sadn\u00ed prom\u011bnn\u00e9 –kladou nyn\u00ed<\/strong> progresivn\u011b sm\u00fd\u0161lej\u00edc\u00edzna\u010dky d\u016fraz na d\u016fle\u017eitost podrobn\u00fdch \u00fadaj\u016f o publiku<\/strong>. To zahrnuje podrobn\u00e9 demografick\u00e9 \u00fadaje, n\u00e1kupn\u00ed zvyklosti, medi\u00e1ln\u00ed n\u00e1vyky a z\u00e1kladn\u00ed v\u00e1\u0161n\u011b, kter\u00e9 fanou\u0161ky poh\u00e1n\u011bj\u00ed.<\/p>\n

Nap\u0159\u00edklad fintech zna\u010dka se m\u016f\u017ee p\u0159iklonit ke sponzorstv\u00ed Formule 1<\/a><\/strong> nejen kv\u016fli rozs\u00e1hl\u00e9mu celosv\u011btov\u00e9mu publiku, ale tak\u00e9 proto, \u017ee podle pr\u016fzkum\u016f se fanou\u0161ci F1 \u017eiv\u011b zaj\u00edmaj\u00ed o finan\u010dn\u00ed z\u00e1le\u017eitosti, nov\u00e9 technologie a strategick\u00e9 investice. Tyto psychografick\u00e9 poznatky odhaluj\u00ed hlub\u0161\u00ed spojen\u00ed mezi zna\u010dkou a publikem, kter\u00e9 p\u0159esahuje pouh\u00e1 \u010d\u00edsla.<\/p>\n

\"close-up-businessman-with-digital-tablet\"<\/h2>\n

De\u0161ifrov\u00e1n\u00ed fanou\u0161kovsk\u00e9 z\u00e1kladny: V\u00edce ne\u017e jen dosah a zapojen\u00ed<\/h2>\n

Pro dosa\u017een\u00ed \u00fasp\u011bchu mus\u00ed zna\u010dky hloub\u011bji prozkoumat svou c\u00edlovou fanou\u0161kovskou z\u00e1kladnu<\/strong>. Z\u00e1kladn\u00ed kl\u00ed\u010d spo\u010d\u00edv\u00e1 v pochopen\u00ed afinity publika k jejich produkt\u016fm a slu\u017eb\u00e1m, a to nad r\u00e1mec jednoduch\u00fdch metrik dosahu a zapojen\u00ed. Shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f prost\u0159ednictv\u00edm pr\u016fzkum\u016f, ohniskov\u00fdch skupin a dal\u0161\u00edch metod poskytuje bohat\u0161\u00ed, 360stup\u0148ov\u00fd pohled na spot\u0159ebitelskou z\u00e1kladnu. To umo\u017e\u0148uje zna\u010dk\u00e1m vytv\u00e1\u0159et relevantn\u011bj\u0161\u00ed a personalizovan\u011bj\u0161\u00ed interakce, kter\u00e9 podporuj\u00ed autentick\u00e1 spojen\u00ed.<\/p>\n

Podstata autentick\u00e9ho vypr\u00e1v\u011bn\u00ed: Spojen\u00ed se zainteresovan\u00fdm publikem<\/h2>\n

Zat\u00edmco \u017eivotaschopnost autentick\u00e9ho vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f v marketingu z\u016fst\u00e1v\u00e1 nezpochybniteln\u00e1, v p\u0159\u00edpad\u011b sportovn\u00edho sponzoringu nab\u00fdv\u00e1 exponenci\u00e1ln\u00edho v\u00fdznamu, kter\u00fd z\u00e1vis\u00ed na hloubce z\u00e1jmu a zapojen\u00ed publika. \u00da\u010dinn\u00e9 vypr\u00e1v\u011bn\u00ed o zna\u010dce mus\u00ed s fanou\u0161ky skute\u010dn\u011b rezonovat<\/strong>, ne je jen bombardovat sd\u011blen\u00edmi. D\u00edky t\u00e9to \u00farovni autenticity je sponzoring p\u016fsobiv\u011bj\u0161\u00ed a pom\u00e1h\u00e1 p\u0159em\u011bnit dojmy na kupuj\u00edc\u00ed.<\/p>\n

V\u00fdznam informac\u00ed o publiku: V\u00fdb\u011br vhodn\u00fdch mo\u017enost\u00ed<\/h2>\n

Poznatky div\u00e1k\u016f se ukazuj\u00ed jako tich\u00fd faktor, kter\u00fd m\u011bn\u00ed pravidla hry v sou\u010dasn\u00e9m sportovn\u00edm sponzoringu<\/strong>. Tyto poznatky osv\u011btluj\u00ed zna\u010dce cestu k vhodn\u00fdm vlastnostem, kter\u00e9 odpov\u00eddaj\u00ed jej\u00edm c\u00edl\u016fm. Pr\u016fzkum publika m\u016f\u017ee nap\u0159\u00edklad odhalit, \u017ee tenisov\u00ed fanou\u0161ci dob\u0159e reaguj\u00ed na sd\u011blen\u00ed o udr\u017eitelnosti. Tento poznatek by byl neoceniteln\u00fd pro ekologickou zna\u010dku, kter\u00e1 si vyb\u00edr\u00e1 sponzorsk\u00e9 prost\u0159edky.<\/p>\n

Krom\u011b toho poznatky o publiku umo\u017e\u0148uj\u00ed p\u0159esn\u011b odhadnout, jak budou fanou\u0161ci vn\u00edmav\u00ed k ur\u010dit\u00fdm typ\u016fm vypr\u00e1v\u011bn\u00ed o zna\u010dce<\/strong>. Tyto poznatky proto slou\u017e\u00ed zna\u010dk\u00e1m jako kompas p\u0159i proplouv\u00e1n\u00ed slo\u017eit\u00fdm mo\u0159em sportovn\u00edho sponzoringu.<\/p>\n

\"pexels-tim-gouw-139762\"<\/h2>\n

Aktivizace prost\u0159ednictv\u00edm sd\u00edlen\u00fdch v\u00e1\u0161n\u00ed<\/h2>\n

Jakmile jsou na z\u00e1klad\u011b \u00fadaj\u016f o publiku vybr\u00e1ny vhodn\u00e9 prost\u0159edky, mus\u00ed zna\u010dky aktivovat partnerstv\u00ed zp\u016fsobem, kter\u00fd vyu\u017eije sd\u00edlen\u00e9 v\u00e1\u0161n\u011b mezi zna\u010dkou a fanou\u0161ky. Nap\u0159\u00edklad automobilov\u00e1 spole\u010dnost sponzoruj\u00edc\u00ed t\u00fdm F1 m\u016f\u017ee poskytnout z\u00e1\u017eitky na z\u00e1vodn\u00edch simul\u00e1torech, kter\u00e9 fanou\u0161ky vt\u00e1hnou do sv\u011bta vysoce v\u00fdkonn\u00fdch vozidel<\/strong>.<\/p>\n

M\u011b\u0159en\u00ed \u00fasp\u011bchu pomoc\u00ed v\u00edcevrstv\u00fdch ukazatel\u016f<\/h2>\n

P\u0159esto\u017ee dosah a zapojen\u00ed z\u016fst\u00e1vaj\u00ed kl\u00ed\u010dov\u00fdmi ukazateli, m\u011b\u0159en\u00ed \u00fasp\u011b\u0161nosti se vyvinulo tak, aby zahrnovalo i jemn\u011bj\u0161\u00ed metriky zalo\u017een\u00e9 na znalostech publika. Ty mohou zahrnovat pr\u016fzkum mezi fanou\u0161ky ohledn\u011b vn\u00edm\u00e1n\u00ed zna\u010dky, n\u00e1kupn\u00edho z\u00e1m\u011bru a emocion\u00e1ln\u00ed rezonance se sd\u011blen\u00edm. Hloubka dat se stala stejn\u011b d\u016fle\u017eitou jako jejich rozsah.<\/p>\n

Z\u00e1v\u011br: Ned\u00edln\u00e1 \u00faloha informac\u00ed o publiku<\/h2>\n

Souhrnn\u011b \u0159e\u010deno, poznatky o publiku se staly ve sv\u011bt\u011b sportovn\u00edho sponzoringu nepostradateln\u00fdmi, co\u017e zna\u010dku posouv\u00e1 k \u00fasp\u011bchu v marketingov\u00fdch aktivit\u00e1ch. Umo\u017e\u0148uj\u00ed zna\u010dk\u00e1m vyb\u00edrat nejvhodn\u011bj\u0161\u00ed sportovn\u00ed nemovitosti, vytv\u00e1\u0159et p\u0159esv\u011bd\u010div\u00e1 vypr\u00e1v\u011bn\u00ed, aktivovat strategick\u00e1 partnerstv\u00ed a p\u011bstovat skute\u010dn\u00e9 vazby se sv\u00fdmi fanou\u0161ky.<\/p>\n

V dob\u011b, kdy data vl\u00e1dnou<\/strong>, u\u017e nesta\u010d\u00ed sledovat pouze velikost publika. Skute\u010dn\u00fd \u00fasp\u011bch p\u0159ich\u00e1z\u00ed s vyu\u017eit\u00edm poznatk\u016f o publiku k dosa\u017een\u00ed hlub\u0161\u00edho zapojen\u00ed a obchodn\u00edho dopadu<\/strong>. Ka\u017ed\u00e1 zna\u010dka, kter\u00e1 se sna\u017e\u00ed udr\u017eet si n\u00e1skok p\u0159ed konkurenc\u00ed, by proto m\u011bla m\u00edt na pam\u011bti toto: Pova\u017eujte poznatky o publiku za sv\u00e9 v\u016fd\u010d\u00ed sv\u011btlo a nechte je, aby v\u00e1m osv\u011btlily cestu ke sponzorsk\u00e9mu \u00fasp\u011bchu.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00edla dat ve sportovn\u00edm sponzoringu V dob\u011b modern\u00ed spole\u010dnosti posedl\u00e9 daty, sportovn\u00ed sponzoring vyvinuly v \u00fa\u010dinn\u00fd n\u00e1stroj, kter\u00fd p\u0159ekra\u010duje tradi\u010dn\u00ed metriky dosahu a zapojen\u00ed. Z\u00e1kladem efektivn\u00edho sportovn\u00edho sponzoringu se stalo vyu\u017eit\u00ed bohat\u00fdch poznatk\u016f o publiku pro strategick\u00fd \u00fasp\u011bch, co\u017e zna\u010dk\u00e1m poskytuje bezkonkuren\u010dn\u00ed p\u0159\u00edstup ke specifick\u00fdm, hloubkov\u00fdm dat\u016fm poskytovan\u00fdm sportovn\u00edmi subjekty. V\u00edce ne\u017e povrchn\u00ed v\u00fdb\u011br: Demografick\u00e9 […]<\/p>\n","protected":false},"author":14,"featured_media":195169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-242610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nA Sportovn\u00ed sponzoring: Sponzoring: \u00dasp\u011bch d\u00edky informac\u00edm o publiku<\/title>\n<meta name=\"description\" content=\"Sportovn\u00ed sponzoring se stal \u00fa\u010dinn\u00fdm n\u00e1strojem, kter\u00fd p\u0159esahuje tradi\u010dn\u00ed ukazatele dosahu a zapojen\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nov\u00e1 \u00e9ra sportovn\u00edho sponzoringu: D\u016fkladn\u00fd p\u0159ehled o sledovanosti a \u00fasp\u011bchu.\" \/>\n<meta property=\"og:description\" content=\"Sportovn\u00ed sponzoring se stal \u00fa\u010dinn\u00fdm n\u00e1strojem, kter\u00fd p\u0159esahuje tradi\u010dn\u00ed ukazatele dosahu a zapojen\u00ed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/close-up-businessman-with-digital-tablet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Nov\u00e1 \u00e9ra sportovn\u00edho sponzoringu: D\u016fkladn\u00fd p\u0159ehled o sledovanosti a \u00fasp\u011bchu.\",\"datePublished\":\"2024-01-29T14:24:42+00:00\",\"dateModified\":\"2025-06-17T16:00:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/\"},\"wordCount\":883,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/close-up-businessman-with-digital-tablet.jpg\",\"articleSection\":[\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/\",\"name\":\"A Sportovn\u00ed sponzoring: Sponzoring: \u00dasp\u011bch d\u00edky informac\u00edm o publiku\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/close-up-businessman-with-digital-tablet.jpg\",\"datePublished\":\"2024-01-29T14:24:42+00:00\",\"dateModified\":\"2025-06-17T16:00:25+00:00\",\"description\":\"Sportovn\u00ed sponzoring se stal \u00fa\u010dinn\u00fdm n\u00e1strojem, kter\u00fd p\u0159esahuje tradi\u010dn\u00ed ukazatele dosahu a zapojen\u00ed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/close-up-businessman-with-digital-tablet.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/close-up-businessman-with-digital-tablet.jpg\",\"width\":1500,\"height\":1000,\"caption\":\"Approfondimenti sul pubblico\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Nov\u00e1 \u00e9ra sportovn\u00edho sponzoringu: D\u016fkladn\u00fd p\u0159ehled o sledovanosti a \u00fasp\u011bchu.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"A Sportovn\u00ed sponzoring: Sponzoring: \u00dasp\u011bch d\u00edky informac\u00edm o publiku","description":"Sportovn\u00ed sponzoring se stal \u00fa\u010dinn\u00fdm n\u00e1strojem, kter\u00fd p\u0159esahuje tradi\u010dn\u00ed ukazatele dosahu a zapojen\u00ed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/","og_locale":"cs_CZ","og_type":"article","og_title":"Nov\u00e1 \u00e9ra sportovn\u00edho sponzoringu: D\u016fkladn\u00fd p\u0159ehled o sledovanosti a \u00fasp\u011bchu.","og_description":"Sportovn\u00ed sponzoring se stal \u00fa\u010dinn\u00fdm n\u00e1strojem, kter\u00fd p\u0159esahuje tradi\u010dn\u00ed ukazatele dosahu a zapojen\u00ed.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1500,"height":1000,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/close-up-businessman-with-digital-tablet.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"4 minuty"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Nov\u00e1 \u00e9ra sportovn\u00edho sponzoringu: D\u016fkladn\u00fd p\u0159ehled o sledovanosti a \u00fasp\u011bchu.","datePublished":"2024-01-29T14:24:42+00:00","dateModified":"2025-06-17T16:00:25+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/"},"wordCount":883,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/close-up-businessman-with-digital-tablet.jpg","articleSection":["Sportovn\u00ed marketing","Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/","url":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/","name":"A Sportovn\u00ed sponzoring: Sponzoring: \u00dasp\u011bch d\u00edky informac\u00edm o publiku","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/close-up-businessman-with-digital-tablet.jpg","datePublished":"2024-01-29T14:24:42+00:00","dateModified":"2025-06-17T16:00:25+00:00","description":"Sportovn\u00ed sponzoring se stal \u00fa\u010dinn\u00fdm n\u00e1strojem, kter\u00fd p\u0159esahuje tradi\u010dn\u00ed ukazatele dosahu a zapojen\u00ed.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/close-up-businessman-with-digital-tablet.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/close-up-businessman-with-digital-tablet.jpg","width":1500,"height":1000,"caption":"Approfondimenti sul pubblico"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/a-new-era-in-sports-sponsorships-driving-success-through-in-depth-audience-insights\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Nov\u00e1 \u00e9ra sportovn\u00edho sponzoringu: D\u016fkladn\u00fd p\u0159ehled o sledovanosti a \u00fasp\u011bchu."}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=242610"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242610\/revisions"}],"predecessor-version":[{"id":287700,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242610\/revisions\/287700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/195169"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=242610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=242610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=242610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}