{"id":242614,"date":"2023-07-28T07:28:46","date_gmt":"2023-07-28T05:28:46","guid":{"rendered":"https:\/\/rtrsports.com\/re-launch-your-carrier-social-media-marketing-for-race-pilots-to-attract-sponsors-effectively\/"},"modified":"2026-10-06T13:25:42","modified_gmt":"2026-10-06T11:25:42","slug":"re-launch-your-carrier-social-media-marketing-for-race-pilots-to-attract-sponsors-effectively","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/re-launch-your-carrier-social-media-marketing-for-race-pilots-to-attract-sponsors-effectively\/","title":{"rendered":"Co d\u011bl\u00e1 jezdce atraktivn\u00edm pro sponzora: role soci\u00e1ln\u00edch s\u00edt\u00ed"},"content":{"rendered":"

Jaro 2020. Z\u00e1vody stoj\u00ed, okruhy jsou zav\u0159en\u00e9 a dvacetilet\u00fd mlad\u00edk tr\u00e1v\u00ed ve\u010dery p\u0159ed webkamerou: jezd\u00ed na simul\u00e1toru, \u017eertuje s kolegy a odpov\u00edd\u00e1 na chatu. Jmenuje se Lando Norris, jezd\u00ed za McLaren a b\u011bhem t\u011bch m\u011bs\u00edc\u016f si na Twitchi buduje publikum, kter\u00e9 daleko p\u0159esahuje to, co mu tehdy p\u0159in\u00e1\u0161ely v\u00fdsledky na trati. Na konci t\u00e9ho\u017e roku zakl\u00e1d\u00e1 Quadrant, vlastn\u00ed zna\u010dku spojuj\u00edc\u00ed gaming, oble\u010den\u00ed a obsah. O n\u011bco v\u00edc ne\u017e p\u011bt let pozd\u011bji, v prosinci 2025, se st\u00e1v\u00e1 mistrem sv\u011bta Formule 1.<\/p>\n

Titul samoz\u0159ejm\u011b se streamov\u00e1n\u00edm nijak nesouvis\u00ed. Kdy\u017e ale p\u0159i\u0161el, byl Norris u\u017e dlouho jezdcem s vlastn\u00edm, rozpoznateln\u00fdm publikem, kter\u00e9 ho sledovalo i ve dnech, kdy se nez\u00e1vodilo. A pr\u00e1v\u011b na to se sponzor d\u00edv\u00e1, dokonce je\u0161t\u011b d\u0159\u00edv ne\u017e na \u010dasy na kolo.<\/p>\n

Tento \u010dl\u00e1nek se sna\u017e\u00ed odpov\u011bd\u011bt na ot\u00e1zku, kterou n\u00e1m mnoho jezdc\u016f, zejm\u00e9na z ni\u017e\u0161\u00edch kategori\u00ed, klade nej\u010dast\u011bji: co d\u011bl\u00e1 jezdce atraktivn\u00edm pro sponzora? Na\u0161e odpov\u011b\u010f z pohledu zna\u010dek vede z velk\u00e9 \u010d\u00e1sti p\u0159es soci\u00e1ln\u00ed s\u00edt\u011b. Ne jako v\u00fdloha, ale jako d\u016fkaz.<\/p>\n

Jezdec jako m\u00e9dium<\/h2>\n

Po desetilet\u00ed jezdec sponzor\u016fm prod\u00e1val hlavn\u011b prostor: kombin\u00e9zu, p\u0159ilbu, bok vozu. Tento prostor m\u00e1 st\u00e1le hodnotu, ale s\u00e1m o sob\u011b m\u00e1 men\u0161\u00ed cenu ne\u017e d\u0159\u00edv, proto\u017ee se podle na\u0161ich zku\u0161enost\u00ed televizn\u00ed viditelnost soust\u0159ed\u00ed na n\u011bkolik kategori\u00ed a n\u011bkolik jmen. Pro v\u0161echny ostatn\u00ed z\u00e1vis\u00ed obchodn\u00ed hodnota st\u00e1le v\u00edc na jednoduch\u00e9 ot\u00e1zce: kdo t\u011b sleduje a jak pozorn\u011b t\u011b poslouch\u00e1?<\/p>\n

Dob\u0159e to vysv\u011btluj\u00ed data o publiku Formule 1. Global F1 Fan Survey 2025, kter\u00fd Formule 1 a Motorsport Network provedly mezi v\u00edce ne\u017e 100 000 velmi zap\u00e1len\u00fdmi fanou\u0161ky ve 186 zem\u00edch, uv\u00e1d\u00ed, \u017ee ve Spojen\u00fdch st\u00e1tech 40 % fanou\u0161k\u016f sleduje p\u0159edev\u0161\u00edm jezdce, sp\u00ed\u0161e ne\u017e t\u00fdm nebo \u0161ampion\u00e1t. A 76 % respondent\u016f se domn\u00edv\u00e1, \u017ee sponzo\u0159i obohacuj\u00ed z\u00e1\u017eitek z Formule 1. Jezdec u\u017e nen\u00ed jen sportovec, kter\u00fd nese logo: je p\u0159\u00edm\u00fdm kontaktn\u00edm bodem s publikem, kter\u00e9 si ho vybralo.<\/p>\n

Pro sponzora to m\u011bn\u00ed zp\u016fsob, jak\u00fdm hodnot\u00ed smlouvu. Sponzorov\u00e1n\u00ed jezdce se st\u00e1v\u00e1, alespo\u0148 z\u010d\u00e1sti, partnerstv\u00edm s mal\u00fdm vydavatelem. A jako u ka\u017ed\u00e9ho vydavatele chce zna\u010dka v\u011bd\u011bt, kdo \u010dte, s jakou pozornost\u00ed a s jakou d\u016fv\u011brou.<\/p>\n

\"Lajky<\/p>\n

P\u011bt ot\u00e1zek sponzora<\/h2>\n

Kdy\u017e posuzujeme jezdce pro n\u011bjakou firmu, ot\u00e1zky, kter\u00e9 si klademe o jeho soci\u00e1ln\u00edch s\u00edt\u00edch, jsou v\u00edcem\u00e9n\u011b v\u017edy stejn\u00e9. Se\u0159adili jsme je, proto\u017ee n\u00e1m to p\u0159ipad\u00e1 jako nejpoctiv\u011bj\u0161\u00ed zp\u016fsob, jak jezdci vysv\u011btlit, co m\u00e1 budovat.<\/p>\n

Kdo je publikum.<\/strong> Ne kolik m\u00e1 sleduj\u00edc\u00edch, ale kdo to je: v\u011bk, zem\u011b, z\u00e1jmy. Firma, kter\u00e1 prod\u00e1v\u00e1 software podnik\u016fm, a zna\u010dka energetick\u00fdch n\u00e1poj\u016f hledaj\u00ed jin\u00e9 lidi, a obrovsk\u00e9, ale nespr\u00e1vn\u00e9 publikum m\u00e1 men\u0161\u00ed hodnotu ne\u017e mal\u00e9, ale spr\u00e1vn\u00e9.<\/p>\n

Jak je pozorn\u00e9.<\/strong> M\u00edra zapojen\u00ed, tedy kolik lid\u00ed komentuje, ukl\u00e1d\u00e1 a sd\u00edl\u00ed v pom\u011bru k tomu, kolik jich obsah vid\u00ed, vypov\u00edd\u00e1 mnohem v\u00edc ne\u017e po\u010det sleduj\u00edc\u00edch. Profil s n\u011bkolika tis\u00edci lid\u00ed, kte\u0159\u00ed skute\u010dn\u011b reaguj\u00ed, je zaj\u00edmav\u011bj\u0161\u00ed ne\u017e profil nafouknut\u00fd koupen\u00fdmi sleduj\u00edc\u00edmi, kte\u0159\u00ed se \u010dasto prozrad\u00ed zapojen\u00edm ne\u00fam\u011brn\u00fdm \u010d\u00edsl\u016fm.<\/p>\n

Jak je konzistentn\u00ed.<\/strong> Sponzor pot\u0159ebuje v\u011bd\u011bt, co m\u016f\u017ee \u010dekat: t\u00f3n, styl, frekvenci p\u0159\u00edsp\u011bvk\u016f. Jezdce, kter\u00fd publikuje jen o z\u00e1vodn\u00edch v\u00edkendech nebo ka\u017ed\u00fd t\u00fdden m\u011bn\u00ed styl, je t\u011b\u017ek\u00e9 za\u010dlenit do komunika\u010dn\u00edho pl\u00e1nu.<\/p>\n

Jak je bezpe\u010dn\u00e9.<\/strong> Zna\u010dky kupuj\u00ed i pov\u011bst toho, kdo je nese. Zbyte\u010dn\u00e9 kontroverze, nevhodn\u00fd obsah nebo propagace produkt\u016f, kter\u00e9 jsou v rozporu se sponzorem, p\u0159edstavuj\u00ed riziko, a kdo investuje, pe\u010dliv\u011b ho zva\u017euje.<\/p>\n

Jak je m\u011b\u0159iteln\u00e9.<\/strong> Na konci sezony mus\u00ed sponzor uvnit\u0159 sv\u00e9 firmy dolo\u017eit, \u010deho dos\u00e1hl. Jezdec, kter\u00fd poskytuje jasn\u00e1 data o dosahu, zhl\u00e9dnut\u00edch a interakc\u00edch vyhrazen\u00e9ho obsahu, usnad\u0148uje pr\u00e1ci tomu, kdo m\u00e1 prodlu\u017eovat smlouvu.<\/p>\n

Jak vybudovat profil, kter\u00fd chce sponzor koupit<\/h2>\n

Z t\u011bchto ot\u00e1zek vypl\u00fdv\u00e1 n\u011bkolik praktick\u00fdch rozhodnut\u00ed. Prvn\u00edm je p\u0159\u00edb\u011bh. Jezdec m\u00e1 p\u0159\u00edb\u011bh, kter\u00fd nem\u00e1 nikdo jin\u00fd: za\u010d\u00e1tky, rodinu, ob\u011bti, t\u00fdm, dny bez z\u00e1vod\u016f. Storytelling nen\u00ed stylistick\u00e9 cvi\u010den\u00ed, je to d\u016fvod, pro\u010d se lid\u00e9 na profil vracej\u00ed, i kdy\u017e nen\u00ed co slavit. A hlavn\u011b mus\u00ed b\u00fdt pravdiv\u00fd: publikum rychle pozn\u00e1, co je vykonstruovan\u00e9.<\/p>\n

Druh\u00fdm je volba platforem, kter\u00e9 nejsou v\u0161echny stejn\u00e9. Instagram z\u016fst\u00e1v\u00e1 m\u00edstem obr\u00e1zk\u016f a ka\u017edodenn\u00edho vypr\u00e1v\u011bn\u00ed, TikTok a kr\u00e1tk\u00e1 videa obvykle p\u0159iv\u00e1d\u011bj\u00ed mlad\u0161\u00ed a nov\u00e9 publikum, YouTube odm\u011b\u0148uje del\u0161\u00ed obsah a z\u00e1b\u011bry ze z\u00e1kulis\u00ed, Twitch a streamov\u00e1n\u00ed funguj\u00ed pro ty, kdo maj\u00ed opravdovou v\u00e1\u0161e\u0148 pro simul\u00e1tory, jak ukazuje pr\u00e1v\u011b p\u0159\u00edpad Norrise. A pak je tu LinkedIn, kter\u00fd mnoho jezdc\u016f podce\u0148uje: pr\u00e1v\u011b tam se nejsn\u00e1ze dostanete k marketingov\u00fdm mana\u017eer\u016fm firem a pr\u00e1v\u011b tam se jezdec m\u016f\u017ee p\u0159edstavit jako profesion\u00e1ln\u00ed partner, a ne jen jako sportovec.<\/p>\n

T\u0159et\u00edm je kontinuita. Jednoduch\u00fd redak\u010dn\u00ed kalend\u00e1\u0159 dodr\u017eovan\u00fd cel\u00fd rok m\u00e1 v\u011bt\u0161\u00ed hodnotu ne\u017e p\u00e1r efektn\u00edch p\u0159\u00edsp\u011bvk\u016f soust\u0159ed\u011bn\u00fdch kolem z\u00e1vodn\u00edch v\u00edkend\u016f. Sezona trv\u00e1 n\u011bkolik m\u011bs\u00edc\u016f, vztah s publikem dvan\u00e1ct.<\/p>\n

\u010ctvrt\u00fdm je zp\u016fsob, jak\u00fdm se mluv\u00ed o st\u00e1vaj\u00edc\u00edch sponzorech. Partner uk\u00e1zan\u00fd p\u0159irozen\u011b, v re\u00e1ln\u00e9m \u017eivot\u011b jezdce, je nejlep\u0161\u00ed vizitkou pro dal\u0161\u00edho. Logo n\u00e1siln\u011b vlo\u017een\u00e9 do ka\u017ed\u00e9ho p\u0159\u00edsp\u011bvku m\u00e1 opa\u010dn\u00fd \u00fa\u010dinek. Z pohledu firem jsme o tom psali v \u010dl\u00e1nku jak soci\u00e1ln\u00ed s\u00edt\u011b zn\u00e1sobuj\u00ed \u00fa\u010dinek sponzoringu v motorsportu<\/a>.<\/p>\n

Soci\u00e1ln\u00ed s\u00edt\u011b ve smlouv\u011b<\/h2>\n

Kdy\u017e se dohoda bl\u00ed\u017e\u00ed k podpisu, soci\u00e1ln\u00ed s\u00edt\u011b p\u0159est\u00e1vaj\u00ed b\u00fdt obecn\u00fdm t\u00e9matem a st\u00e1vaj\u00ed se klauzulemi. Kolik vyhrazen\u00fdch p\u0159\u00edsp\u011bvk\u016f, na kter\u00fdch platform\u00e1ch, s jak\u00fdm p\u0159edstihem a s jak\u00fdm schv\u00e1len\u00edm ze strany zna\u010dky; kdo sm\u00ed znovu pou\u017e\u00edt fotografie a videa, na jak dlouho a ve kter\u00fdch kan\u00e1lech; jak\u00e1 data se jezdec zavazuje sd\u00edlet na konci sezony. To jsou detaily, kter\u00e9 je dobr\u00e9 stanovit p\u0159edem, proto\u017ee pr\u00e1v\u011b z nich vznikaj\u00ed nedorozum\u011bn\u00ed.<\/p>\n

Pak je tu regulatorn\u00ed str\u00e1nka. Sponzorovan\u00fd obsah mus\u00ed b\u00fdt jako sponzorovan\u00fd rozpoznateln\u00fd. Nap\u0159\u00edklad v It\u00e1lii aktualizoval 23. \u010dervence 2025 regula\u010dn\u00ed \u00fa\u0159ad pro komunikace AGCOM pravidla pro influencery a schv\u00e1lil kodex chov\u00e1n\u00ed: vztahuj\u00ed se na ty, kdo maj\u00ed alespo\u0148 500 000 sleduj\u00edc\u00edch nebo pr\u016fm\u011brn\u011b milion zhl\u00e9dnut\u00ed m\u011bs\u00ed\u010dn\u011b alespo\u0148 na jedn\u00e9 platform\u011b, po\u010d\u00edtaj\u00ed se z\u00e1pisem do seznamu zve\u0159ej\u0148ovan\u00e9ho \u00fa\u0159adem a vy\u017eaduj\u00ed ozna\u010dov\u00e1n\u00ed reklamn\u00edho obsahu podle Digital Chart italsk\u00e9ho Institutu reklamn\u00ed samoregulace (IAP). Podobn\u00e1 pravidla existuj\u00ed v mnoha dal\u0161\u00edch zem\u00edch. Jezdec, kter\u00fd je zn\u00e1 a dodr\u017euje, je spolehliv\u011bj\u0161\u00edm partnerem bez ohledu na po\u010det sleduj\u00edc\u00edch.<\/p>\n

Co nefunguje<\/h2>\n

N\u011bkter\u00e9 chyby vid\u00edme znovu a znovu. P\u0159edev\u0161\u00edm n\u00e1kup sleduj\u00edc\u00edch: nafukuje \u010d\u00edslo, na kter\u00e9 se \u017e\u00e1dn\u00fd seri\u00f3zn\u00ed sponzor ned\u00edv\u00e1 samostatn\u011b, a sni\u017euje m\u00edru zapojen\u00ed, tedy pr\u00e1v\u011b ten \u00fadaj, na kter\u00e9m z\u00e1le\u017e\u00ed. D\u00e1le zach\u00e1zet se soci\u00e1ln\u00edmi s\u00edt\u011bmi jako s archivem v\u00fdsledk\u016f, s fotkou z p\u00f3dia a ni\u010d\u00edm jin\u00fdm: takov\u00fd obsah publikum najde v\u0161ude a nebuduje \u017e\u00e1dn\u00fd vztah.<\/p>\n

Dal\u0161\u00ed \u010dastou chybou je p\u0159ij\u00edt ke sponzorovi jen s \u010d\u00edsly ze soci\u00e1ln\u00edch s\u00edt\u00ed, bez p\u0159edstavy, jak by je zna\u010dka mohla vyu\u017e\u00edt. Firmy nehledaj\u00ed billboard, hledaj\u00ed p\u0159\u00edle\u017eitost n\u011bco vypr\u00e1v\u011bt. Je to stejn\u00e1 logika jako u aktivace zna\u010dky v motorsportu<\/a>: viditelnost je v\u00fdchoz\u00edm bodem, hodnota vznik\u00e1 z toho, co se na n\u00ed postav\u00ed.<\/p>\n

A kone\u010dn\u011b je tu omyl, \u017ee soci\u00e1ln\u00ed s\u00edt\u011b mohou nahradit v\u0161echno ostatn\u00ed. Nemohou. Jezdce bez v\u00fdsledk\u016f, bez v\u011brohodn\u00e9ho programu a bez seri\u00f3zn\u00edho t\u00fdmu je t\u011b\u017ek\u00e9 sponzorovat i s milionem sleduj\u00edc\u00edch. Soci\u00e1ln\u00ed s\u00edt\u011b nevytv\u00e1\u0159ej\u00ed hodnotu z ni\u010deho: \u010din\u00ed ji viditelnou, m\u011b\u0159itelnou, a tedy prodejnou.<\/p>\n

Sezona trv\u00e1 n\u011bkolik m\u011bs\u00edc\u016f, publikum d\u00e9le<\/h2>\n

Na vrcholu motorsportu se tato logika u\u017e stala samoz\u0159ejmost\u00ed. Sta\u010d\u00ed se pod\u00edvat na jezdce Formule 1, o kter\u00e9 maj\u00ed sponzo\u0159i nejv\u011bt\u0161\u00ed z\u00e1jem<\/a>: v\u0161ichni si postupn\u011b vybudovali osobn\u00ed publikum, kter\u00e9 je sleduje za hranic\u00ed t\u00fdmu i jednoho \u0161ampion\u00e1tu. Pro ty, kdo z\u00e1vod\u00ed v ni\u017e\u0161\u00edch kategori\u00edch, z toho plyne pou\u010den\u00ed, \u017ee toto publikum nep\u0159ich\u00e1z\u00ed s v\u00edt\u011bzstv\u00edm: buduje se p\u0159edem, p\u0159\u00edsp\u011bvek po p\u0159\u00edsp\u011bvku, a st\u00e1v\u00e1 se d\u016fvodem, pro\u010d je sponzor ochoten vsadit i tehdy, kdy\u017e v\u00fdsledky teprve maj\u00ed p\u0159ij\u00edt.<\/p>\n

Pro firmy plat\u00ed tot\u00e9\u017e z opa\u010dn\u00e9 strany. Vybrat si jezdce znamen\u00e1 vybrat si publikum, a vyplat\u00ed se ho prov\u011b\u0159it stejn\u011b pe\u010dliv\u011b jako medi\u00e1ln\u00ed pl\u00e1n. Pokud zva\u017eujete sponzoring a chcete pochopit, jak ho nastavit, za\u010dn\u011bte ot\u00e1zkami, kter\u00e9 je dobr\u00e9 polo\u017eit agentu\u0159e p\u0159ed podpisem<\/a>.<\/p>\n

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\u010cast\u00e9 ot\u00e1zky o soci\u00e1ln\u00edch s\u00edt\u00edch a sponzorech pro jezdce<\/b><\/h2>\r\n \r\n
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\r\n Co d\u011bl\u00e1 jezdce atraktivn\u00edm pro sponzora?<\/b>\r\n <\/h3>\r\n\r\n
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Krom\u011b v\u00fdsledk\u016f a sportovn\u00edho programu sponzor hodnot\u00ed publikum jezdce: kdo ho sleduje, jak je zapojen\u00e9, jak konzistentn\u00ed je jeho komunikace, jak bezpe\u010dn\u00e1 je jeho pov\u011bst a jak m\u011b\u0159iteln\u00e9 jsou v\u00fdsledky vyhrazen\u00e9ho obsahu. Na soci\u00e1ln\u00edch s\u00edt\u00edch se to v\u0161echno st\u00e1v\u00e1 viditeln\u00fdm.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Z\u00e1le\u017e\u00ed v\u00edc na po\u010dtu sleduj\u00edc\u00edch, nebo na zapojen\u00ed?<\/b>\r\n <\/h3>\r\n\r\n
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Na zapojen\u00ed. Samotn\u00fd po\u010det sleduj\u00edc\u00edch toho \u0159ekne m\u00e1lo: mal\u00fd profil s publikem, kter\u00e9 komentuje, sd\u00edl\u00ed a ukl\u00e1d\u00e1 obsah, je \u010dasto zaj\u00edmav\u011bj\u0161\u00ed ne\u017e velk\u00fd, ale pasivn\u00ed. Koupen\u00ed sleduj\u00edc\u00ed se nav\u00edc \u010dasto daj\u00ed odhalit anal\u00fdzou publika a sni\u017euj\u00ed pr\u00e1v\u011b m\u00edru zapojen\u00ed.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Kter\u00e9 soci\u00e1ln\u00ed s\u00edt\u011b by m\u011bl jezdec pou\u017e\u00edvat, aby na\u0161el sponzory?<\/b>\r\n <\/h3>\r\n\r\n
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Z\u00e1le\u017e\u00ed na publiku a na sponzorech, kter\u00e9 hled\u00e1. Instagram je kl\u00ed\u010dov\u00fd pro ka\u017edodenn\u00ed vypr\u00e1v\u011bn\u00ed, TikTok obvykle p\u0159iv\u00e1d\u00ed mlad\u0161\u00ed publikum, YouTube odm\u011b\u0148uje del\u0161\u00ed obsah a z\u00e1b\u011bry ze z\u00e1kulis\u00ed a streamov\u00e1n\u00ed funguje pro ty, kdo maj\u00ed skute\u010dnou v\u00e1\u0161e\u0148 pro simul\u00e1tory. LinkedIn b\u00fdv\u00e1 podce\u0148ovan\u00fd, ale je to kan\u00e1l, kde se nejsn\u00e1ze dostanete k marketingov\u00fdm mana\u017eer\u016fm firem.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Co by m\u011bla obsahovat sponzorsk\u00e1 smlouva t\u00fdkaj\u00edc\u00ed se soci\u00e1ln\u00edch s\u00edt\u00ed?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Po\u010det a typ vyhrazen\u00fdch p\u0159\u00edsp\u011bvk\u016f, platformy, term\u00edny a postup schvalov\u00e1n\u00ed ze strany zna\u010dky, pr\u00e1va na op\u011btovn\u00e9 pou\u017eit\u00ed fotografi\u00ed a vide\u00ed (doba a kan\u00e1ly), pravidla ozna\u010dov\u00e1n\u00ed reklamy a data, kter\u00e1 jezdec na konci sezony sd\u00edl\u00ed pro m\u011b\u0159en\u00ed v\u00fdsledk\u016f.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Mus\u00ed jezdci ozna\u010dovat sponzorovan\u00fd obsah?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Ano, reklamn\u00ed obsah mus\u00ed b\u00fdt rozpoznateln\u00fd. V It\u00e1lii se pravidla a kodex chov\u00e1n\u00ed, kter\u00e9 AGCOM schv\u00e1lil 23. \u010dervence 2025, vztahuj\u00ed na ty, kdo maj\u00ed alespo\u0148 500 000 sleduj\u00edc\u00edch nebo pr\u016fm\u011brn\u011b milion zhl\u00e9dnut\u00ed m\u011bs\u00ed\u010dn\u011b alespo\u0148 na jedn\u00e9 platform\u011b, a vy\u017eaduj\u00ed ozna\u010dov\u00e1n\u00ed reklamy podle Digital Chart italsk\u00e9ho Institutu reklamn\u00ed samoregulace. Podobn\u00e1 pravidla existuj\u00ed v mnoha dal\u0161\u00edch zem\u00edch.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Mohou soci\u00e1ln\u00ed s\u00edt\u011b nahradit v\u00fdsledky na trati?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Ne. Soci\u00e1ln\u00ed s\u00edt\u011b \u010din\u00ed hodnotu jezdce viditelnou a m\u011b\u0159itelnou, ale nevytv\u00e1\u0159ej\u00ed ji z ni\u010deho: v\u00fdsledky, v\u011brohodn\u00fd sportovn\u00ed program a seri\u00f3zn\u00ed t\u00fdm z\u016fst\u00e1vaj\u00ed z\u00e1kladem. Soustavn\u011b budovan\u00e9 publikum v\u0161ak m\u016f\u017ee sponzora p\u0159esv\u011bd\u010dit k investici je\u0161t\u011b p\u0159edt\u00edm, ne\u017e v\u00fdsledky p\u0159ijdou.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Jaro 2020. Z\u00e1vody stoj\u00ed, okruhy jsou zav\u0159en\u00e9 a dvacetilet\u00fd mlad\u00edk tr\u00e1v\u00ed ve\u010dery p\u0159ed webkamerou: jezd\u00ed na simul\u00e1toru, \u017eertuje s kolegy a odpov\u00edd\u00e1 na chatu. Jmenuje se Lando Norris, jezd\u00ed za McLaren a b\u011bhem t\u011bch m\u011bs\u00edc\u016f si na Twitchi buduje publikum, kter\u00e9 daleko p\u0159esahuje to, co mu tehdy p\u0159in\u00e1\u0161ely v\u00fdsledky na trati. Na konci t\u00e9ho\u017e roku […]<\/p>\n","protected":false},"author":2,"featured_media":195253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20237,20231,20230,20229],"tags":[],"class_list":["post-242614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalni-marketing","category-motorsport-cs","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzo\u0159i pro jezdce: co zna\u010dky sleduj\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch<\/title>\n<meta name=\"description\" content=\"Sponzo\u0159i pro jezdce: p\u011bt ot\u00e1zek, kter\u00e9 si zna\u010dka klade o soci\u00e1ln\u00edch s\u00edt\u00edch jezdce, chyby, kter\u00fdm se vyhnout, a co pat\u0159\u00ed do smlouvy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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