{"id":242619,"date":"2023-07-27T14:54:38","date_gmt":"2023-07-27T12:54:38","guid":{"rendered":"https:\/\/rtrsports.com\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\/"},"modified":"2026-10-06T13:00:46","modified_gmt":"2026-10-06T11:00:46","slug":"ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\/","title":{"rendered":"Kolik stoj\u00ed t\u00fdmy Formule 1: ekonomick\u00fd r\u016fst od roku 2019 do dne\u0161ka"},"content":{"rendered":"

Listopad 2025. Toto Wolff prod\u00e1v\u00e1 George Kurtzovi, zakladateli spole\u010dnosti CrowdStrike a u\u017e d\u0159\u00edve obchodn\u00edmu partnerovi t\u00fdmu, 15 % sv\u00e9ho pod\u00edlu v Mercedesu. Wolff vlastn\u00ed t\u0159etinu t\u00fdmu, transakce se tedy t\u00fdk\u00e1 zhruba 5 % st\u00e1je a on s\u00e1m z\u016fst\u00e1v\u00e1 ve funkci gener\u00e1ln\u00edho \u0159editele a \u0161\u00e9fa t\u00fdmu. Titulky v\u0161ak obsadil jin\u00fd detail: podle odborn\u00e9ho tisku transakce oce\u0148uje Mercedes na zhruba 6 miliard dolar\u016f.<\/p>\n

\u0160est miliard za firmu, kter\u00e1 ro\u010dn\u011b postav\u00ed dv\u011b z\u00e1vodn\u00ed auta. Kdy\u017e jsme v \u010dervenci 2023 zve\u0159ejnili prvn\u00ed verzi tohoto \u010dl\u00e1nku, Forbes odhadoval pr\u016fm\u011brnou hodnotu t\u00fdmu Formule 1 na 1,88 miliardy dolar\u016f, o 276 % v\u00edce ne\u017e v roce 2019. U\u017e to vypadalo jako obrovsk\u00e9 \u010d\u00edslo. O dva roky pozd\u011bji se pr\u016fm\u011br t\u00e9m\u011b\u0159 zdvojn\u00e1sobil.<\/p>\n

Tento text se sna\u017e\u00ed vysv\u011btlit, odkud se ta \u010d\u00edsla berou, kolik dnes jednotliv\u00e9 t\u00fdmy stoj\u00ed a co to v\u0161echno znamen\u00e1 pro ty, kdo se na sponzoring ve Formuli 1<\/a> d\u00edvaj\u00ed jako na marketingovou investici, a ne jako na v\u00edkendovou v\u00e1\u0161e\u0148.<\/p>\n

\u0160ampion\u00e1t za 3,87 miliardy dolar\u016f<\/h2>\n

V\u00fdchoz\u00edm bodem jsou tr\u017eby \u0161ampion\u00e1tu. V roce 2025 Formule 1 utr\u017eila 3,873 miliardy dolar\u016f, o 14 % v\u00edce ne\u017e v p\u0159edchoz\u00edm roce, s provozn\u00edm ziskem 632 milion\u016f (+28 %). Vypl\u00fdv\u00e1 to z v\u00fdro\u010dn\u00ed zpr\u00e1vy spole\u010dnosti Liberty Media, kter\u00e1 \u0161ampion\u00e1t vlastn\u00ed od roku 2017, zve\u0159ejn\u011bn\u00e9 v \u00fanoru 2026 za sezonu s 24 Velk\u00fdmi cenami.<\/p>\n

Slo\u017een\u00ed p\u0159\u00edjm\u016f je pou\u010dn\u00e9. 31,3 % poch\u00e1z\u00ed z medi\u00e1ln\u00edch pr\u00e1v, 26,7 % z poplatk\u016f, kter\u00e9 okruhy a vl\u00e1dy plat\u00ed za po\u0159\u00e1d\u00e1n\u00ed z\u00e1vodu, 21,7 % ze sponzoringu \u0161ampion\u00e1tu a zb\u00fdvaj\u00edc\u00edch 20,3 % z hospitality, logistiky a licenc\u00ed. Z tohoto kol\u00e1\u010de se 1,4 miliardy dolar\u016f vr\u00e1tilo deseti t\u00fdm\u016fm v podob\u011b odm\u011bn a smluvn\u00edch plateb.<\/p>\n

Tady je vid\u011bt prvn\u00ed motor r\u016fstu: t\u00fdm Formule 1 ne\u017eije jen z toho, co s\u00e1m dok\u00e1\u017ee prodat, ale pod\u00edl\u00ed se i na p\u0159\u00edjmech \u0161ampion\u00e1tu, kter\u00fd roste dvoucifern\u00fdm tempem. Kdo vlastn\u00ed t\u00fdm, vlastn\u00ed i kus tohoto toku pen\u011bz.<\/p>\n

\"Sportovn\u00ed<\/p>\n

Kolik stoj\u00ed jednotliv\u00e9 t\u00fdmy Formule 1<\/h2>\n

Dva nejcitovan\u011bj\u0161\u00ed odhady poch\u00e1zej\u00ed od Forbesu a Sportica a vy\u0161ly v listopadu 2025 s odstupem n\u011bkolika dn\u00ed. Pou\u017e\u00edvaj\u00ed odli\u0161n\u00e9 metody a dosp\u00edvaj\u00ed k odli\u0161n\u00fdm \u010d\u00edsl\u016fm, ale vypr\u00e1v\u011bj\u00ed stejn\u00fd p\u0159\u00edb\u011bh.<\/p>\n

Podle Forbesu je pr\u016fm\u011brn\u00e1 hodnota st\u00e1je 3,6 miliardy dolar\u016f, o 89 % v\u00edce ne\u017e v roce 2023. V \u010dele je Ferrari s 6,5 miliardy, n\u00e1sleduje Mercedes se 6, McLaren se 4,4 a Red Bull Racing se 4,35. D\u00e1le Aston Martin (3,2), Williams (2,5), Alpine (2,45), Sauber (2,4), Racing Bulls (2,3) a Haas (1,5). \u017d\u00e1dn\u00fd t\u00fdm tedy nem\u00e1 hodnotu ni\u017e\u0161\u00ed ne\u017e miliardu a p\u016fl.<\/p>\n

Sportico je o n\u011bco opatrn\u011bj\u0161\u00ed: pr\u016fm\u011brn\u00e1 hodnota 3,42 miliardy, o 48 % v\u00edce ne\u017e p\u0159ed rokem a v\u00edce ne\u017e dvojn\u00e1sobek 1,61 miliardy z roku 2023. I zde je Ferrari prvn\u00ed (6,4 miliardy), p\u0159ed Mercedesem (5,88) a McLarenem (4,73). Podle Sportica je dnes pr\u016fm\u011brn\u00e1 hodnota t\u00fdmu Formule 1 ni\u017e\u0161\u00ed u\u017e jen ne\u017e u fran\u0161\u00edz NFL a NBA, a tedy vy\u0161\u0161\u00ed ne\u017e u MLB.<\/p>\n

V \u017eeb\u0159\u00ed\u010dku Forbesu je jeden \u00fadaj, kter\u00fd v\u00e1\u017e\u00ed v\u00edc ne\u017e v\u0161echny ostatn\u00ed. V roce 2019 m\u011bl t\u00fdm v pr\u016fm\u011bru hodnotu 2,3n\u00e1sobku sv\u00fdch tr\u017eeb. V roce 2023 vzrostl n\u00e1sobek na 4,9. V roce 2025 dos\u00e1hl zhruba osmin\u00e1sobku tr\u017eeb za p\u0159edchoz\u00ed rok. Znamen\u00e1 to, \u017ee kupci u\u017e neplat\u00ed za to, co t\u00fdm vyd\u011bl\u00e1v\u00e1 dnes, ale za to, co si mysl\u00ed, \u017ee vyd\u011bl\u00e1 z\u00edtra.<\/p>\n

A dne\u0161n\u00ed \u00fa\u010detnictv\u00ed je zbl\u00edzka m\u00e9n\u011b oslniv\u00e9 ne\u017e ocen\u011bn\u00ed. Podle Forbesu m\u011bl v roce 2024 Mercedes tr\u017eby 799 milion\u016f a provozn\u00ed zisk 202 milion\u016f, Ferrari 670 milion\u016f a zisk 80 milion\u016f, zat\u00edmco Aston Martin, Williams, Alpine a Sauber skon\u010dily ve ztr\u00e1t\u011b. Pr\u016fm\u011brn\u00e9 tr\u017eby t\u00fdmu v roce 2024 \u010dinily zhruba 430 milion\u016f dolar\u016f.<\/p>\n

Cena vz\u00e1cnosti<\/h2>\n

Pro\u010d by n\u011bkdo platil osmin\u00e1sobek tr\u017eeb za t\u00fdm, kter\u00fd mo\u017en\u00e1 prod\u011bl\u00e1v\u00e1? Nejup\u0159\u00edmn\u011bj\u0161\u00ed odpov\u011b\u010f se vejde do jednoho slova: vz\u00e1cnost. M\u00edst na startovn\u00edm ro\u0161tu je jeden\u00e1ct, a aby p\u0159ibylo dal\u0161\u00ed, je pot\u0159eba souhlas Formule 1, FIA a v praxi i t\u00fdm\u016f, kter\u00e9 u\u017e z\u00e1vod\u00ed.<\/p>\n

P\u0159\u00edpad Cadillacu to dokazuje l\u00e9pe ne\u017e jak\u00e1koli anal\u00fdza. Aby mohly od roku 2026 nastoupit jako jeden\u00e1ct\u00fd t\u00fdm, General Motors a TWG Global souhlasily se zaplacen\u00edm takzvan\u00e9ho poplatku proti roz\u0159ed\u011bn\u00ed, tedy kompenzace pro deset st\u00e1vaj\u00edc\u00edch t\u00fdm\u016f za pod\u00edl na odm\u011bn\u00e1ch, o kter\u00fd p\u0159ijdou, kdy\u017e se kol\u00e1\u010d d\u011bl\u00ed na jeden\u00e1ct d\u00edl\u016f. Tehdy platn\u00e1 pravidla ho stanovila na 200 milion\u016f dolar\u016f; \u010d\u00e1stka, kterou pro Cadillac uv\u00e1d\u00ed tisk, se pohybuje kolem 450 milion\u016f. Vstupenka dra\u017e\u0161\u00ed ne\u017e cel\u00fd t\u00fdm p\u0159ed n\u011bkolika lety.<\/p>\n

Druh\u00fdm pil\u00ed\u0159em je rozpo\u010dtov\u00fd strop. Zaveden\u00fd v roce 2021 ve v\u00fd\u0161i 145 milion\u016f dolar\u016f a od roku 2023 sn\u00ed\u017een\u00fd na 135 milion\u016f dok\u00e1zal to, co se ve Formuli 1 je\u0161t\u011b nikomu nepoda\u0159ilo: omezit v\u00fddaje. Pro investora to znamen\u00e1, \u017ee t\u00fdm ze st\u0159edu pole u\u017e nen\u00ed odsouzen prod\u011bl\u00e1vat p\u0159i honb\u011b za t\u011bmi, kdo utr\u00e1cej\u00ed dvakr\u00e1t v\u00edc. Od roku 2026 se strop zv\u00fd\u0161il na 215 milion\u016f, ale jen proto, \u017ee nov\u011b zahrnuje d\u0159\u00edve vylou\u010den\u00e9 n\u00e1kladov\u00e9 polo\u017eky, nap\u0159\u00edklad odpisy: Formule 1 toto zv\u00fd\u0161en\u00ed popisuje jako v podstat\u011b neutr\u00e1ln\u00ed.<\/p>\n

T\u0159et\u00edm pil\u00ed\u0159em je stabilita obchodn\u00edch pravidel. Novou Concordskou dohodu, kter\u00e1 ur\u010duje, jak se d\u011bl\u00ed p\u0159\u00edjmy, podepsalo v\u0161ech jeden\u00e1ct t\u00fdm\u016f v b\u0159eznu 2025 a v prosinci 2025 byla spolu s FIA a Formul\u00ed 1 dopln\u011bna o \u010d\u00e1st t\u00fdkaj\u00edc\u00ed se spr\u00e1vy. Pokr\u00fdv\u00e1 sezony 2026 a\u017e 2030. P\u011bt let zn\u00e1m\u00fdch pravidel je z\u00e1ruka, kterou nab\u00edz\u00ed jen m\u00e1lo jin\u00fdch sport\u016f.<\/p>\n

\"Hodnota<\/p>\n

Transakce, kter\u00e9 ur\u010dily cenu<\/h2>\n

Ocen\u011bn\u00ed v m\u00e9di\u00edch jsou odhady. Skute\u010dnou cenu d\u00e1vaj\u00ed t\u00fdm\u016fm a\u017e n\u00e1kupy a prodeje, a t\u011bch bylo v posledn\u00edch t\u0159ech letech po\u017eehnan\u011b.<\/p>\n

V lednu 2025 Audi dokon\u010dilo n\u00e1kup v\u0161ech pod\u00edl\u016f v Sauberu od dosavadn\u00edch vlastn\u00edk\u016f pot\u00e9, co upustilo od p\u016fvodn\u00edho pl\u00e1nu zastavit se na 75 %. O dva m\u011bs\u00edce d\u0159\u00edve podepsal katarsk\u00fd st\u00e1tn\u00ed investi\u010dn\u00ed fond Qatar Investment Authority dohodu o vstupu do spole\u010dnosti s v\u00fdznamn\u00fdm men\u0161inov\u00fdm pod\u00edlem. V \u010dervnu 2023 koupily Otro Capital, RedBird Capital Partners a Maximum Effort, investi\u010dn\u00ed spole\u010dnost veden\u00e1 Ryanem Reynoldsem (mezi jej\u00edmi\u017e spole\u010dn\u00edky jsou Rob McElhenney a Michael B. Jordan), 24 % st\u00e1je Alpine<\/a> za 200 milion\u016f eur: tehdy byla zpr\u00e1vou skute\u010dnost, \u017ee Hollywood objevuje Formuli 1; dnes je j\u00ed to, \u017ee transakce oce\u0148ovala cel\u00fd t\u00fdm zhruba na 900 milion\u016f dolar\u016f, tedy jen o m\u00e1lo v\u00edc ne\u017e t\u0159etinu z 2,45 miliardy, na kter\u00e9 ho o dva roky pozd\u011bji odhadl Forbes.<\/p>\n

Aston Martin je mo\u017en\u00e1 nejv\u00fdmluvn\u011bj\u0161\u00edm p\u0159\u00edkladem. V \u010dervenci 2025 prodala automobilka Aston Martin Lagonda sv\u016fj posledn\u00ed mal\u00fd pod\u00edl v t\u00fdmu v transakci, kter\u00e1 st\u00e1j oce\u0148ovala zhruba na 2,4 miliardy liber. V srpnu 2026 vstoupil Woody Johnson, p\u0159edseda klubu New York Jets, do t\u00fdmu s men\u0161inov\u00fdm pod\u00edlem a stal se m\u00edstop\u0159edsedou spr\u00e1vn\u00ed rady s deklarovan\u00fdm \u00fakolem rozv\u00edjet byznys t\u00fdmu ve Spojen\u00fdch st\u00e1tech.<\/p>\n

A pak je tu prodej Wolffova pod\u00edlu Kurtzovi, kter\u00fdm jsme za\u010dali. Jeden detail si zaslou\u017e\u00ed pozornost: Kurtz nen\u00ed jen tak n\u011bjak\u00fd finan\u010dn\u00edk, ale zakladatel firmy, kter\u00e1 u\u017e p\u0159edt\u00edm figurovala na Mercedesu jako partner. Sponzor, kter\u00fd se st\u00e1v\u00e1 akcion\u00e1\u0159em, je krok, jen\u017e mnoh\u00e9 vypov\u00edd\u00e1 o tom, jak se dnes firmy na tento sport d\u00edvaj\u00ed.<\/p>\n

Televizn\u00ed pr\u00e1va a publikum: pro\u010d budou p\u0159\u00edjmy d\u00e1l r\u016fst<\/h2>\n

Medi\u00e1ln\u00ed pr\u00e1va jsou nejv\u011bt\u0161\u00ed a nejdynami\u010dt\u011bj\u0161\u00ed polo\u017ekou p\u0159\u00edjm\u016f Formule 1. V \u0159\u00edjnu 2025 \u0161ampion\u00e1t ozn\u00e1mil, \u017ee pr\u00e1va pro Spojen\u00e9 st\u00e1ty p\u0159ech\u00e1zej\u00ed od roku 2026 na p\u011bt let exkluzivn\u011b na Apple. Strany \u010d\u00e1stku nezve\u0159ejnily; podle americk\u00e9ho tisku jde zhruba o 140 milion\u016f dolar\u016f ro\u010dn\u011b, oproti p\u0159ibli\u017en\u011b 90 milion\u016fm, kter\u00e9 platila ESPN.<\/p>\n

Za t\u00edm stoj\u00ed publikum, kter\u00e9 se d\u00e1l roz\u0161i\u0159uje. Podle Nielsen Sports m\u011bla Formule 1 v roce 2024 na cel\u00e9m sv\u011bt\u011b 826,5 milionu fanou\u0161k\u016f, o 12 % v\u00edce ne\u017e v p\u0159edchoz\u00edm roce, p\u0159i\u010dem\u017e nejvy\u0161\u0161\u00ed procentn\u00ed r\u016fst zaznamenala \u010c\u00edna. Jak se toto publikum m\u011bn\u00ed a co o\u010dek\u00e1v\u00e1 od zna\u010dek, jsme popsali v na\u0161\u00ed anal\u00fdze Global F1 Fan Survey<\/a>.<\/p>\n

K tomu se p\u0159id\u00e1vaj\u00ed Velk\u00e9 ceny pojat\u00e9 jako samostatn\u00e9 ud\u00e1losti, s Las Vegas<\/a> jako nejkrajn\u011bj\u0161\u00edm p\u0159\u00edkladem: z\u00e1vodem, kter\u00fd Liberty Media po\u0159\u00e1d\u00e1 sama a p\u0159\u00edjmy ze vstupenek a hospitality inkasuje p\u0159\u00edmo.<\/p>\n

Co se m\u011bn\u00ed pro sponzory<\/h2>\n

Pro firmu, kter\u00e1 zva\u017euje Formuli 1 jako marketingov\u00fd kan\u00e1l, m\u00e1 tento r\u016fst dv\u011b tv\u00e1\u0159e. Prvn\u00ed je z\u0159ejm\u00e1: cena roste. T\u00fdm s hodnotou \u0161esti miliard neprod\u00e1v\u00e1 plochu na bo\u010dnici tak jako v dob\u011b, kdy m\u011bl hodnotu jedn\u00e9 miliardy, a vlastn\u00edci, kte\u0159\u00ed zaplatili velmi vysok\u00e9 n\u00e1sobky, pot\u0159ebuj\u00ed, aby obchodn\u00ed p\u0159\u00edjmy rostly a investici ospravedlnily. Skute\u010dn\u00e1 \u010d\u00edsla jsme shrnuli v \u010dl\u00e1nku kolik stoj\u00ed sponzorovat t\u00fdm Formule 1<\/a>.<\/p>\n

Druh\u00e1 tv\u00e1\u0159 je m\u00e9n\u011b z\u0159ejm\u00e1. Kupovat dnes viditelnost ve Formuli 1 znamen\u00e1 spojit vlastn\u00ed zna\u010dku s medi\u00e1ln\u00edm aktivem, jeho\u017e hodnota roste, a ne se sportem, kter\u00fd hled\u00e1 podporovatele. P\u0159\u00edpad Kurtze, sponzora, z n\u011bho\u017e se stal spoluvlastn\u00edk, je krajn\u00edm bodem cesty, kter\u00e1 se pro v\u011bt\u0161inu zna\u010dek zastav\u00ed mnohem d\u0159\u00edv, ale logika je stejn\u00e1: vstoupit tam, kde hodnota roste. Nen\u00ed n\u00e1hoda, \u017ee podle Ampere Analysis celkov\u00e9 v\u00fddaje na sponzoring \u0161ampion\u00e1tu a jeho t\u00fdm\u016f v roce 2026 p\u0159ekro\u010d\u00ed 3 miliardy dolar\u016f<\/a>, o 15 % v\u00edce ne\u017e v p\u0159edchoz\u00edm roce.<\/p>\n

Zb\u00fdv\u00e1 jeden bod, u kter\u00e9ho stoj\u00ed za to se zastavit. Dne\u0161n\u00ed ocen\u011bn\u00ed obsahuj\u00ed velmi vysok\u00e1 o\u010dek\u00e1v\u00e1n\u00ed r\u016fstu: osmin\u00e1sobek tr\u017eeb je n\u00e1sobek, kter\u00fd d\u00e1v\u00e1 smysl jen tehdy, pokud tr\u017eby d\u00e1l porostou. Zat\u00edm tomu tak je. Pro sponzora tedy spr\u00e1vn\u00e1 ot\u00e1zka nezn\u00ed, zda Formule 1 stoj\u00ed za to, kolik stoj\u00ed, ale zda je jeho vlastn\u00ed investice postavena tak, aby vyu\u017eila f\u00e1zi, kdy se tato hodnota teprve utv\u00e1\u0159\u00ed.<\/p>\n

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\u010cast\u00e9 ot\u00e1zky o hodnot\u011b t\u00fdm\u016f Formule 1<\/b><\/h2>\r\n \r\n
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\r\n Kter\u00fd t\u00fdm Formule 1 m\u00e1 nejvy\u0161\u0161\u00ed hodnotu?<\/b>\r\n <\/h3>\r\n\r\n
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Ferrari. Podle odhad\u016f zve\u0159ejn\u011bn\u00fdch v listopadu 2025 m\u00e1 hodnotu 6,5 miliardy dolar\u016f podle Forbesu a 6,4 miliardy podle Sportica. Na druh\u00e9m m\u00edst\u011b je Mercedes, kter\u00e9ho Forbes oce\u0148uje na 6 miliard, tedy stejnou \u010d\u00e1stkou, jakou tisk p\u0159isuzuje prodeji pod\u00edlu Georgi Kurtzovi.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Kolik m\u00e1 v pr\u016fm\u011bru hodnotu t\u00fdm Formule 1?<\/b>\r\n <\/h3>\r\n\r\n
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Zhruba 3,6 miliardy dolar\u016f podle Forbesu a 3,42 miliardy podle Sportica (odhady z listopadu 2025). V roce 2023 \u010dinil pr\u016fm\u011br 1,88 miliardy podle Forbesu a 1,61 miliardy podle Sportica: za dva roky se pr\u016fm\u011brn\u00e1 hodnota t\u00e9m\u011b\u0159 zdvojn\u00e1sobila.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Jak\u00e9 jsou tr\u017eby Formule 1?<\/b>\r\n <\/h3>\r\n\r\n
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V roce 2025 vyk\u00e1zala Formule 1 tr\u017eby 3,873 miliardy dolar\u016f, o 14 % v\u00edce ne\u017e v roce 2024, s provozn\u00edm ziskem 632 milion\u016f. 31,3 % p\u0159\u00edjm\u016f poch\u00e1z\u00ed z medi\u00e1ln\u00edch pr\u00e1v, 26,7 % z poplatk\u016f za po\u0159\u00e1d\u00e1n\u00ed z\u00e1vod\u016f a 21,7 % ze sponzoringu. T\u00fdmy obdr\u017eely 1,4 miliardy.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Pro\u010d hodnota t\u00fdm\u016f Formule 1 tolik vzrostla?<\/b>\r\n <\/h3>\r\n\r\n
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Ze t\u0159\u00ed hlavn\u00edch d\u016fvod\u016f: kv\u016fli nedostatku m\u00edst na startovn\u00edm ro\u0161tu (jeden\u00e1ct t\u00fdm\u016f, p\u0159i\u010dem\u017e vstupn\u00ed poplatek Cadillacu se podle tisku pohybuje kolem 450 milion\u016f), kv\u016fli rozpo\u010dtov\u00e9mu stropu zaveden\u00e9mu v roce 2021, kter\u00fd zlep\u0161il udr\u017eitelnost financ\u00ed, a kv\u016fli r\u016fstu p\u0159\u00edjm\u016f \u0161ampion\u00e1tu, zejm\u00e9na z medi\u00e1ln\u00edch pr\u00e1v a publika, kter\u00e9 Nielsen v roce 2024 odhadoval na 826,5 milionu fanou\u0161k\u016f.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kolik mohou t\u00fdmy Formule 1 utratit v roce 2026?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
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Rozpo\u010dtov\u00fd strop pro rok 2026 \u010din\u00ed 215 milion\u016f dolar\u016f, oproti 135 milion\u016fm platn\u00fdm v letech 2023 a\u017e 2025 (145 milion\u016f v roce 2021, prvn\u00edm roce stropu). Zv\u00fd\u0161en\u00ed odr\u00e1\u017e\u00ed hlavn\u011b zahrnut\u00ed d\u0159\u00edve vylou\u010den\u00fdch n\u00e1klad\u016f, nap\u0159\u00edklad odpis\u016f, a Formule 1 ho prezentuje jako v podstat\u011b neutr\u00e1ln\u00ed v\u016f\u010di skute\u010dn\u00fdm v\u00fddajov\u00fdm mo\u017enostem.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Co znamen\u00e1 r\u016fst hodnoty t\u00fdm\u016f pro sponzora?<\/b>\r\n <\/h3>\r\n\r\n
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\u017de cena viditelnosti roste, proto\u017ee vlastn\u00edci, kte\u0159\u00ed zaplatili vysok\u00e1 ocen\u011bn\u00ed, pot\u0159ebuj\u00ed rostouc\u00ed obchodn\u00ed p\u0159\u00edjmy. Z\u00e1rove\u0148 se sponzor spojuje s medi\u00e1ln\u00edm aktivem, jeho\u017e hodnota stoup\u00e1: proto je d\u016fle\u017eit\u00e9 stav\u011bt investici od za\u010d\u00e1tku na jasn\u00fdch c\u00edlech, aktivac\u00edch a m\u011b\u0159en\u00ed.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Listopad 2025. Toto Wolff prod\u00e1v\u00e1 George Kurtzovi, zakladateli spole\u010dnosti CrowdStrike a u\u017e d\u0159\u00edve obchodn\u00edmu partnerovi t\u00fdmu, 15 % sv\u00e9ho pod\u00edlu v Mercedesu. Wolff vlastn\u00ed t\u0159etinu t\u00fdmu, transakce se tedy t\u00fdk\u00e1 zhruba 5 % st\u00e1je a on s\u00e1m z\u016fst\u00e1v\u00e1 ve funkci gener\u00e1ln\u00edho \u0159editele a \u0161\u00e9fa t\u00fdmu. Titulky v\u0161ak obsadil jin\u00fd detail: podle odborn\u00e9ho tisku transakce oce\u0148uje […]<\/p>\n","protected":false},"author":14,"featured_media":194038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20230,20229],"tags":[],"class_list":["post-242619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nHodnota t\u00fdm\u016f Formule 1: kolik dnes stoj\u00ed ka\u017ed\u00e1 st\u00e1j<\/title>\n<meta name=\"description\" content=\"Hodnota t\u00fdm\u016f Formule 1: Ferrari 6,5 miliardy dolar\u016f, pr\u016fm\u011br 3,6 miliardy podle Forbesu. 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Tr\u017eby F1 2025, rozpo\u010dtov\u00fd strop, Cadillac a transakce, kter\u00e9 ur\u010dily cenu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sponsorizzazioni-sportive.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"617\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Kolik stoj\u00ed t\u00fdmy Formule 1: ekonomick\u00fd r\u016fst od roku 2019 do dne\u0161ka\",\"datePublished\":\"2023-07-27T12:54:38+00:00\",\"dateModified\":\"2026-10-06T11:00:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\\\/\"},\"wordCount\":2193,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sponsorizzazioni-sportive.jpeg\",\"articleSection\":[\"Formule 1\",\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\\\/\",\"name\":\"Hodnota t\u00fdm\u016f Formule 1: kolik dnes stoj\u00ed ka\u017ed\u00e1 st\u00e1j\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/ekonomicky-rust-bez-pruhlednych-tymu-formuli-jeden-odhaluje-faktory-ktere-prispivaji-dulezitym-uspechum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sponsorizzazioni-sportive.jpeg\",\"datePublished\":\"2023-07-27T12:54:38+00:00\",\"dateModified\":\"2026-10-06T11:00:46+00:00\",\"description\":\"Hodnota t\u00fdm\u016f Formule 1: Ferrari 6,5 miliardy dolar\u016f, pr\u016fm\u011br 3,6 miliardy podle Forbesu. 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A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hodnota t\u00fdm\u016f Formule 1: kolik dnes stoj\u00ed ka\u017ed\u00e1 st\u00e1j","description":"Hodnota t\u00fdm\u016f Formule 1: Ferrari 6,5 miliardy dolar\u016f, pr\u016fm\u011br 3,6 miliardy podle Forbesu. 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