{"id":242634,"date":"2024-01-29T15:27:02","date_gmt":"2024-01-29T14:27:02","guid":{"rendered":"https:\/\/rtrsports.com\/stante-se-sponzorem-mclaren-formula-1-co-potrebujete-vedet\/"},"modified":"2026-02-05T06:28:18","modified_gmt":"2026-02-05T05:28:18","slug":"stante-se-sponzorem-mclaren-formula-1-co-potrebujete-vedet","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/becoming-a-mclaren-formula-1-sponsor-what-you-need-to-know\/","title":{"rendered":"Portfolio sponzor\u016f formule 1 McLaren pro rok 2026"},"content":{"rendered":"<p data-start=\"776\" data-end=\"1083\">Ve slo\u017eit\u00e9m a vzru\u0161uj\u00edc\u00edm sv\u011bt\u011b Formule 1 u\u017e v\u00fdkon nepat\u0159\u00ed v\u00fdhradn\u011b do aerodynamick\u00fdch tunel\u016f a z\u00e1vodn\u00edch strategi\u00ed. Odehr\u00e1v\u00e1 se tak\u00e9 v zasedac\u00edch m\u00edstnostech, laborato\u0159\u00edch zna\u010dky a z\u00e1\u017eitkov\u00fdch marketingov\u00fdch kampan\u00edch &#8211; tam, kde se snoub\u00ed vize, kapit\u00e1l a vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f. M\u00e1lokdo ch\u00e1pe s\u00edlu <a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\"><strong>sponzoringu Formule 1<\/strong><\/a> l\u00e9pe ne\u017e McLaren.  <\/p>\n<p data-start=\"1085\" data-end=\"1613\"><strong>McLaren<\/strong>, t\u00fdm op\u0159eden\u00fd legendami a znovuzrozen\u00fd d\u00edky inovac\u00edm, se stal <strong data-start=\"1178\" data-end=\"1242\">nesporn\u00fdm pr\u016fkopn\u00edkem komer\u010dn\u00edho v\u00fdvoje motorsportu<\/strong>. Pod odv\u00e1\u017en\u00fdm a marketingov\u011b zdatn\u00fdm veden\u00edm <strong>gener\u00e1ln\u00edho \u0159editele Zaka Browna<\/strong> spole\u010dnost McLaren nov\u011b definovala parametry <strong>sponzorstv\u00ed t\u00fdm\u016f F1 &#8211; nikoli<\/strong>jako transak\u010dn\u00ed vztah, ale jako mnohorozm\u011brnou platformu pro spoluvytv\u00e1\u0159en\u00ed zna\u010dky, technologickou integraci a glob\u00e1ln\u00ed vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f. V\u00fdsledek?    <strong>Nejrozs\u00e1hlej\u0161\u00ed a strategicky nejpropracovan\u011bj\u0161\u00ed portfolio sponzor\u016f na startovn\u00edm ro\u0161tu Formule 1.<\/strong><\/p>\n<p data-start=\"1615\" data-end=\"1952\">V t\u00e9to komplexn\u00ed anal\u00fdze se zab\u00fdv\u00e1me kompletn\u00edm seznamem partner\u016f spole\u010dnosti McLaren pro sez\u00f3nu 2026, se\u0159azen\u00fdch podle \u00farovn\u011b, v\u00fdznamu a strategick\u00e9 funkce. Tento ekosyst\u00e9m odr\u00e1\u017e\u00ed vizi, kter\u00e1 je v\u0161echno, jen ne konven\u010dn\u00ed, od inov\u00e1tor\u016f Web3 a glob\u00e1ln\u00edch fintech gigant\u016f a\u017e po luxusn\u00ed lifestylov\u00e9 zna\u010dky a \u0161pi\u010dkov\u00e9 in\u017een\u00fdrsk\u00e9 firmy. <\/p>\n<p data-start=\"1954\" data-end=\"2246\">Portfolio zna\u010dky McLaren je v\u00edce ne\u017e jen seznam log, vypr\u00e1v\u00ed p\u0159\u00edb\u011bh: o <strong data-start=\"2024\" data-end=\"2146\">obchodn\u00ed vynal\u00e9zavosti, kulturn\u00ed rezonanci a t\u00fdmu, kter\u00fd nov\u011b pojal sponzorstv\u00ed jako pil\u00ed\u0159 modern\u00edho v\u00fdkonu<\/strong>. Nen\u00ed to jen p\u0159\u00edb\u011bh \u00fasp\u011bchu Formule 1 &#8211; je to<strong>pl\u00e1n pro budoucnost sportovn\u00edho marketingu.<\/strong> <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/07\/2024-08-25_Motorsport_Formel_1_Groser_Preis_der_Niederlande_2024_STP_3935_by_Stepro.jpg\" alt=\"mclaren f1 sponzor\" width=\"1280\" height=\"720\" class=\"size-full wp-image-293314\" srcset=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/07\/2024-08-25_Motorsport_Formel_1_Groser_Preis_der_Niederlande_2024_STP_3935_by_Stepro.jpg 1280w, https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/07\/2024-08-25_Motorsport_Formel_1_Groser_Preis_der_Niederlande_2024_STP_3935_by_Stepro-300x169.jpg 300w, https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/07\/2024-08-25_Motorsport_Formel_1_Groser_Preis_der_Niederlande_2024_STP_3935_by_Stepro-600x338.jpg 600w, https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/07\/2024-08-25_Motorsport_Formel_1_Groser_Preis_der_Niederlande_2024_STP_3935_by_Stepro-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h2 data-start=\"86\" data-end=\"169\"><strong data-start=\"89\" data-end=\"169\">Nad\u010dasov\u00fd odkaz a n\u00e1vrat na vrchol motorsportu<\/strong><\/h2>\n<p data-start=\"171\" data-end=\"208\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">McLaren Racing si od sv\u00e9ho vzniku v roce 1966, kdy vznikla skupina autodidakt\u016f z Kiwi, a\u017e po triumf\u00e1ln\u00ed n\u00e1vrat na vrchol Formule 1, vytvo\u0159il d\u011bdictv\u00ed definovan\u00e9 inovacemi, odolnost\u00ed a sportovn\u00ed dokonalost\u00ed. McLaren se vyvinul v glob\u00e1ln\u00ed instituci, kter\u00e1 je v\u00edc ne\u017e jen t\u00fdmem &#8211; zahrnuje nejmodern\u011bj\u0161\u00ed za\u0159\u00edzen\u00ed, technologie pro v\u00edt\u011bzstv\u00ed v z\u00e1vodech a kulturn\u00ed vliv nap\u0159\u00ed\u010d generacemi. <\/span><\/p>\n<h3 data-start=\"210\" data-end=\"265\"><strong data-start=\"214\" data-end=\"263\">Ohniv\u00e9 z\u00e1klady: Ambice Bruce McLarena<\/strong><\/h3>\n<p data-start=\"266\" data-end=\"342\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">T\u00fdm, kter\u00fd zalo\u017eil Bruce McLaren, vizion\u00e1\u0159sk\u00fd jezdec a in\u017een\u00fdr, rychle dosp\u011bl z p\u016fvodn\u00edho vyn\u00e1lezu v s\u00edlu mezin\u00e1rodn\u00edho v\u00fdznamu. <strong data-start=\"153\" data-end=\"160\">M7A<\/strong>, kter\u00fd debutoval v roce 1968 s Robinem Herdem a Gordonem Coppuckem za volantem, znamenal prvn\u00ed v\u00edt\u011bzstv\u00ed McLarenu ve Velk\u00e9 cen\u011b a p\u0159echod od nad\u011bjn\u00e9ho nov\u00e1\u010dka k v\u00e1\u017en\u00e9mu soupe\u0159i. <\/span><\/p>\n<h3 data-start=\"344\" data-end=\"402\"><strong data-start=\"348\" data-end=\"400\">Zlat\u00e1 \u00e9ra: \u0160ampioni a mechanick\u00e9 mistrovstv\u00ed<\/strong><\/h3>\n<p data-start=\"403\" data-end=\"440\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">V sedmdes\u00e1t\u00fdch a osmdes\u00e1t\u00fdch letech minul\u00e9ho stolet\u00ed se McLaren dostal na vrchol dominance v F1:<\/span><\/p>\n<ul data-start=\"442\" data-end=\"682\">\n<li data-start=\"442\" data-end=\"520\">\n<p data-start=\"444\" data-end=\"520\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">V\u016fz <strong data-start=\"4\" data-end=\"11\">M23<\/strong>, s n\u00edm\u017e Emerson Fittipaldi a James Hunt n\u011bkolikr\u00e1t zv\u00edt\u011bzili ve velk\u00fdch cen\u00e1ch, se zapsal do historie d\u00edky sv\u00e9 vynal\u00e9zavosti a tvrd\u00e9 konkurenci.<\/span><\/p>\n<\/li>\n<li data-start=\"521\" data-end=\"599\">\n<p data-start=\"523\" data-end=\"599\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Technologick\u00e1 revoluce p\u0159i\u0161la v roce 1981 s modelem <strong data-start=\"50\" data-end=\"59\">MP4\/1<\/strong>, prvn\u00edm vozem formule 1 postaven\u00fdm na monokoku z uhl\u00edkov\u00fdch vl\u00e1ken. Nejen\u017ee prorazil cestu v oblasti bezpe\u010dnosti a v\u00fdkonu, ale tak\u00e9 znamenal n\u00e1vrat McLarenu k v\u00edt\u011bzstv\u00ed v z\u00e1vodech a inspiroval evoluci cel\u00e9ho sportu. <\/span><\/p>\n<\/li>\n<li data-start=\"600\" data-end=\"682\">\n<p data-start=\"602\" data-end=\"682\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">V roce 1988 nastavil v\u016fz <strong data-start=\"13\" data-end=\"22\">MP4\/4<\/strong> m\u011b\u0159\u00edtko dokonalosti &#8211; vyhr\u00e1l 15 ze 16 z\u00e1vod\u016f a upevnil postaven\u00ed McLarenu jako t\u00fdmu, kter\u00fd je t\u0159eba porazit.<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"684\" data-end=\"764\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Toto zlat\u00e9 obdob\u00ed proz\u00e1\u0159ili legend\u00e1rn\u00ed jezdci &#8211; Lauda, Prost, Senna, H\u00e4kkinen &#8211; kte\u0159\u00ed utv\u00e1\u0159eli identitu McLarenu. Sennova skv\u011bl\u00e1 kvalifika\u010dn\u00ed kola v Monaku a H\u00e4kkinenova neohro\u017een\u00e1 v\u00edt\u011bzstv\u00ed jsou vetk\u00e1na do DNA t\u00fdmu. <\/span><\/p>\n<h3 data-start=\"901\" data-end=\"970\"><strong data-start=\"905\" data-end=\"968\">Modern\u00ed renesance: Glob\u00e1ln\u00ed v\u00fdznam a sl\u00e1va \u0161ampion\u00e1tu<\/strong><\/h3>\n<p data-start=\"971\" data-end=\"1051\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Zat\u00edmco McLaren za\u017e\u00edval huben\u00e1 l\u00e9ta po n\u00e1stupu Senna, p\u0159\u00edchod Rona Dennise a integrace s Projektem 4 odstartovaly dal\u0161\u00ed \u00e9ru \u00fasp\u011bch\u016f, kter\u00e1 p\u0159inesla triumfy v \u0161ampion\u00e1tu pod veden\u00edm Miky H\u00e4kkinena a Lewise Hamiltona.<\/span><\/p>\n<p data-start=\"1053\" data-end=\"1133\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Za\u010d\u00e1tek roku 2010 byl obdob\u00edm reflexe &#8211; poznamenan\u00fdm v\u00fdzvami pro motory a strategickou rekonfigurac\u00ed. P\u0159esto se t\u00fdm pos\u00edlil a vyvrcholilo to ohromuj\u00edc\u00edm o\u017eiven\u00edm: v roce 2024 McLaren z\u00edskal titul <strong data-start=\"202\" data-end=\"232\">mistra sv\u011bta konstrukt\u00e9r\u016f<\/strong>, co\u017e znamenalo triumf\u00e1ln\u00ed n\u00e1vrat na vrchol tohoto sportu. <\/span>  .<\/p>\n<h3 data-start=\"1135\" data-end=\"1176\"><strong data-start=\"1139\" data-end=\"1174\">D\u011bdictv\u00ed, kter\u00e9 poh\u00e1n\u00ed budoucnost<\/strong><\/h3>\n<p data-start=\"1177\" data-end=\"1611\">Archivy McLarenu jsou bohat\u00e9 na miln\u00edky &#8211; od prvn\u00edho v\u00edt\u011bzstv\u00ed v GP v roce 1968 p\u0159es pr\u016flom v oblasti uhl\u00edkov\u00fdch vl\u00e1ken v roce 1981, dominanci v roce 1988 a\u017e po revoluci v oblasti silni\u010dn\u00edch voz\u016f. Toto d\u011bdictv\u00ed v\u0161ak nen\u00ed definov\u00e1no pouhou nostalgi\u00ed, ale sp\u00ed\u0161e o\u017eivuje budoucnost zna\u010dky McLaren. D\u016fraz na inovace, mezioborovou excelenci a neohro\u017een\u00e9 ambice nad\u00e1le definuj\u00ed jeho technologick\u00e9 \u00fasil\u00ed i glob\u00e1ln\u00ed p\u0159\u00edb\u011bh zna\u010dky.  <\/p>\n<h3 data-start=\"1613\" data-end=\"1668\"><strong data-start=\"1617\" data-end=\"1666\">Vytrvalost, inovace, dokonalost<\/strong><\/h3>\n<p data-start=\"1669\" data-end=\"2102\">Cesta spole\u010dnosti McLaren odr\u00e1\u017e\u00ed v\u00fdvoj samotn\u00e9 Formule 1 &#8211; od lidsk\u00e9 odvahy a mechanick\u00e9 intuice k hlubok\u00e9mu spojen\u00ed digit\u00e1ln\u00edho v\u00fdkonu, v\u011bdy o materi\u00e1lech a glob\u00e1ln\u00edho brandingu. Dnes, po znovuz\u00edsk\u00e1n\u00ed sv\u00e9ho postaven\u00ed na vrcholu, je McLaren nejen \u0161ampionem na trati, ale tak\u00e9 vzorem integrovan\u00e9ho d\u011bdictv\u00ed &#8211; kde ikonick\u00e1 minulost, \u0161pi\u010dkov\u00e1 p\u0159\u00edtomnost a ambici\u00f3zn\u00ed budoucnost koexistuj\u00ed v harmonick\u00e9m pohonu. <\/p>\n<p data-start=\"2104\" data-end=\"2307\">V ka\u017ed\u00e9m z\u00e1krutu monokoku, v ka\u017ed\u00e9m kole sv\u00fdch p\u0159edch\u016fdc\u016f a v ka\u017ed\u00e9m logu na modern\u00edch livrej\u00edch z\u016fst\u00e1v\u00e1 McLaren \u017eivouc\u00edm symbolem: <strong data-start=\"2236\" data-end=\"2306\">z\u00e1vodn\u00ed legendou, kter\u00e1 nikdy nep\u0159estane konstruovat dal\u0161\u00ed pr\u016flom<\/strong>.<\/p>\n<p data-start=\"2104\" data-end=\"2307\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/05\/1920px-2025_Japan_GP_-_McLaren_-_Oscar_Piastri_-_FP1.jpg\" alt=\"Kolik bych m\u011bl zaplatit za um\u00edst\u011bn\u00ed loga firmy na v\u016fz F1?\" width=\"1920\" height=\"1080\" class=\"alignnone size-full wp-image-284105\" srcset=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/05\/1920px-2025_Japan_GP_-_McLaren_-_Oscar_Piastri_-_FP1.jpg 1920w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/05\/1920px-2025_Japan_GP_-_McLaren_-_Oscar_Piastri_-_FP1-300x169.jpg 300w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/05\/1920px-2025_Japan_GP_-_McLaren_-_Oscar_Piastri_-_FP1-600x338.jpg 600w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/05\/1920px-2025_Japan_GP_-_McLaren_-_Oscar_Piastri_-_FP1-768x432.jpg 768w, https:\/\/rtrsports.com\/wp-content\/uploads\/2025\/05\/1920px-2025_Japan_GP_-_McLaren_-_Oscar_Piastri_-_FP1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h2 data-start=\"349\" data-end=\"418\"><strong data-start=\"352\" data-end=\"416\">Strategick\u00e1 anal\u00fdza sponzorsk\u00e9ho portfolia McLaren Racing<\/strong><\/h2>\n<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-40\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[72rem]:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col grow\">\n<div data-message-author-role=\"assistant\" data-message-id=\"009b576e-e246-4e6c-aacc-afb11db1a68f\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose dark:prose-invert w-full break-words light\">\n<p data-start=\"300\" data-end=\"876\">McLaren Racing je pr\u016fkopn\u00edkem z\u00e1sadn\u011b nov\u00e9ho paradigmatu v architektu\u0159e a aktivaci sponzoringu v r\u00e1mci glob\u00e1ln\u00edho motorsportu. Zat\u00edmco jin\u00e9 t\u00fdmy se st\u00e1le mohou spol\u00e9hat na n\u011bkolik m\u00e1lo star\u00fdch partnerstv\u00ed, kter\u00e1 jsou zako\u0159en\u011bna v tradi\u010dn\u00edm B2B souladu nebo exkluzivit\u011b pro jednotliv\u00e9 kategorie, McLaren &#8211; pod strategick\u00fdm veden\u00edm gener\u00e1ln\u00edho \u0159editele Zaka Browna &#8211; vybudoval <strong data-start=\"634\" data-end=\"730\">nejrozs\u00e1hlej\u0161\u00ed, nejrozmanit\u011bj\u0161\u00ed a obchodn\u011b nejhbit\u011bj\u0161\u00ed sponzorsk\u00fd ekosyst\u00e9m v sou\u010dasn\u00e9 Formuli 1<\/strong>. Tato transformace nen\u00ed n\u00e1hodn\u00e1; je v\u00fdsledkem radik\u00e1ln\u00ed vize, kter\u00e1 nov\u011b definovala, co znamen\u00e1 b\u00fdt z\u00e1vodn\u00edm t\u00fdmem v modern\u00ed dob\u011b.  <\/p>\n<p data-start=\"878\" data-end=\"1477\">Nam\u00edsto \u00fazk\u00e9ho pohledu na sponzoring z hlediska kategorie nebo expozice p\u0159ijala spole\u010dnost McLaren <strong data-start=\"981\" data-end=\"1030\">filozofii partnerstv\u00ed se zna\u010dkou zalo\u017eenou na portfoliu<\/strong>. T\u00fdm se efektivn\u011b p\u0159eorientoval na <em data-start=\"1082\" data-end=\"1117\">multioborovou marketingovou platformu,<\/em> kter\u00e1 je schopna p\u0159in\u00e1\u0161et m\u011b\u0159itelnou hodnotu partner\u016fm v tak rozmanit\u00fdch odv\u011btv\u00edch, jako je fintech, m\u00f3da, cloud computing, leteck\u00fd pr\u016fmysl, spot\u0159ebn\u00ed zbo\u017e\u00ed a vzd\u011bl\u00e1v\u00e1n\u00ed. S v\u00edce ne\u017e 50 aktivn\u00edmi komer\u010dn\u00edmi partnery &#8211; v\u00edce ne\u017e kter\u00fdkoli jin\u00fd t\u00fdm Formule 1 &#8211; funguje McLaren m\u00e9n\u011b jako t\u00fdm v tradi\u010dn\u00edm slova smyslu a v\u00edce jako vysoce v\u00fdkonn\u00fd multikan\u00e1lov\u00fd akceler\u00e1tor zna\u010dky.  <\/p>\n<p data-start=\"1479\" data-end=\"2043\">Tato vize, kterou od sv\u00e9ho p\u0159\u00edchodu v roce 2016 prosazuje Zak Brown, z\u00e1sadn\u011b zm\u011bnila sponzorsk\u00e9 prost\u0159ed\u00ed ve Formuli 1. Brown, kter\u00fd je srdcem market\u00e9r, pochopil, \u017ee budoucnost udr\u017eitelnosti t\u00fdm\u016f nebude spo\u010d\u00edvat pouze ve v\u00fdsledc\u00edch v z\u00e1vodech, ale v <strong data-start=\"1733\" data-end=\"1829\">budov\u00e1n\u00ed kapit\u00e1lu prost\u0159ednictv\u00edm vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f zna\u010dky, obsahov\u00e9 strategie a zapojen\u00ed glob\u00e1ln\u00edho publika<\/strong>. Odstranil zastaral\u00e9 spol\u00e9h\u00e1n\u00ed na dominanci jedn\u00e9 kategorie (nap\u0159. &#8222;titul\u00e1rn\u00ed sponzor + vystaven\u00ed loga&#8220;) ve prosp\u011bch integrovan\u00e9 s\u00edt\u011b partner\u016f, z nich\u017e ka\u017ed\u00fd m\u00e1 odli\u0161nou strategickou hodnotu a aktiva\u010dn\u00ed potenci\u00e1l.  <\/p>\n<p data-start=\"2045\" data-end=\"2663\">Model sponzoringu spole\u010dnosti McLaren proto <strong data-start=\"2086\" data-end=\"2144\">nen\u00ed jen \u0161irok\u00fd &#8211; je hlubok\u00fd, strukturovan\u00fd a z\u00e1m\u011brn\u00fd<\/strong>. Integruje technologickou spolupr\u00e1ci, lifestylov\u00fd branding, slad\u011bn\u00ed s ESG a strategie zapojen\u00ed digit\u00e1ln\u00edch technologi\u00ed. Zahrnuje spolutvorbu, sd\u00edlen\u00e9 kampan\u011b, pohlcuj\u00edc\u00ed z\u00e1\u017eitky fanou\u0161k\u016f a dokonce i v\u00fdvoj produkt\u016f. A co je je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed, zpochyb\u0148uje dlouholet\u00fd ortodoxn\u00ed n\u00e1zor, \u017ee t\u00fdmy mus\u00ed omezit sponzoring, aby nedoch\u00e1zelo k jeho p\u0159ekr\u00fdv\u00e1n\u00ed nebo rozm\u011bl\u0148ov\u00e1n\u00ed. Brown\u016fv p\u0159\u00edstup dok\u00e1zal, \u017ee <strong data-start=\"2522\" data-end=\"2662\">p\u0159i pe\u010dliv\u00e9 segmentaci zna\u010dky, vrstven\u00fdch hodnotov\u00fdch nab\u00eddk\u00e1ch a robustn\u00edch pl\u00e1nech aktivace m\u016f\u017ee b\u00fdt objem sponzor\u016f p\u0159\u00ednosem &#8211; nikoli p\u0159\u00edt\u011b\u017e\u00ed<\/strong>.    <\/p>\n<p data-start=\"2665\" data-end=\"3251\">V\u00fdsledkem je portfolio, kter\u00e9 je stejn\u011b tak odrazem obchodn\u00ed identity McLarenu jako jeho sportovn\u00edho d\u011bdictv\u00ed. Partne\u0159i nejsou vyb\u00edr\u00e1ni pouze na z\u00e1klad\u011b finan\u010dn\u00edch mo\u017enost\u00ed nebo um\u00edst\u011bn\u00ed loga; jsou vyb\u00edr\u00e1ni na z\u00e1klad\u011b sv\u00e9 schopnosti p\u0159isp\u011bt k \u0161ir\u0161\u00edmu p\u0159\u00edb\u011bhu McLarenu &#8211; p\u0159\u00edb\u011bhu, kter\u00fd je zalo\u017een na inovac\u00edch, v\u00fdznamu a kulturn\u00edm kapit\u00e1lu. A\u0165 u\u017e se jedn\u00e1 o blockchainovou spole\u010dnost spolupracuj\u00edc\u00ed na digit\u00e1ln\u00edch sb\u011bratelsk\u00fdch p\u0159edm\u011btech, luxusn\u00ed cestovn\u00ed zna\u010dku vylep\u0161uj\u00edc\u00ed z\u00e1\u017eitky host\u016f nebo akademickou instituci p\u0159isp\u00edvaj\u00edc\u00ed k technick\u00e9mu v\u00fdzkumu a v\u00fdvoji, ka\u017ed\u00fd sponzor pln\u00ed v architektu\u0159e zna\u010dky McLaren ur\u010ditou roli.  <\/p>\n<p data-start=\"3253\" data-end=\"3644\" data-is-last-node=\"\" data-is-only-node=\"\">Ve sportu, kter\u00fd je st\u00e1le v\u00edce z\u00e1visl\u00fd na hybridn\u00edch modelech p\u0159\u00edjm\u016f a glob\u00e1ln\u00edm dosahu, se McLaren stal vzorem pro <strong data-start=\"3381\" data-end=\"3415\">modern\u00ed integraci sponzoringu<\/strong>. Bez nads\u00e1zky lze \u0159\u00edci, \u017ee se t\u00fdm stal <strong data-start=\"3473\" data-end=\"3516\">p\u0159\u00edpadovou studi\u00ed obchodn\u00ed transformace &#8211; uk\u00e1zkou toho,<\/strong>jak se m\u016f\u017ee star\u0161\u00ed zna\u010dka pod veden\u00edm progresivn\u00edho veden\u00ed vyvinout ve skute\u010dn\u011b 360\u00b0 platformu pro strategick\u00e1 partnerstv\u00ed. <strong data-start=\"7583\" data-end=\"7646\">Portfolio vytvo\u0159en\u00e9 pro modern\u00ed sport a podnik\u00e1n\u00ed<\/strong> <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p data-start=\"7649\" data-end=\"7902\">Sponzorsk\u00e1 architektura spole\u010dnosti McLaren nen\u00ed n\u00e1hodn\u00e1 ani pouze transak\u010dn\u00ed. Je z\u00e1m\u011brn\u011b vytvo\u0159ena tak, aby odr\u00e1\u017eela sportovn\u00ed zna\u010dku 21. stolet\u00ed, kter\u00e1 mus\u00ed vynikat na z\u00e1vodn\u00ed dr\u00e1ze i v zasedac\u00ed m\u00edstnosti, a to nap\u0159\u00ed\u010d spot\u0159ebitelsk\u00fdmi, B2B i digit\u00e1ln\u00edmi ekosyst\u00e9my. <\/p>\n<p data-start=\"7904\" data-end=\"8205\">Tuto r\u016fznorodou kolekci spojuje <strong data-start=\"7946\" data-end=\"8006\">spole\u010dn\u00fd lexikon v\u00fdkonnosti, inovace a relevance<\/strong>. A\u0165 u\u017e jde o kybernetickou bezpe\u010dnost nebo tenisky, 3D tisk nebo whisky, partnersk\u00e1 s\u00ed\u0165 McLaren vytv\u00e1\u0159\u00ed obraz t\u00fdmu, kter\u00fd nen\u00ed jen rychl\u00fd, ale tak\u00e9 sofistikovan\u00fd, ambici\u00f3zn\u00ed a naprosto modern\u00ed. <\/p>\n<p data-start=\"8207\" data-end=\"8391\" data-is-last-node=\"\" data-is-only-node=\"\">Ve sportu, kde z\u00e1le\u017e\u00ed na milisekund\u00e1ch, McLaren zjevn\u011b investoval do partner\u016f, kte\u0159\u00ed maj\u00ed p\u0159idanou hodnotu nejen pro stopky, ale i pro glob\u00e1ln\u00ed p\u0159\u00edb\u011bh, dosah a obchodn\u00ed budoucnost zna\u010dky.<\/p>\n<h2 data-start=\"44\" data-end=\"53\">Kompletn\u00ed portfolio sponzor\u016f McLarenu pro sez\u00f3nu 2026 Formule 1<\/h2>\n<h3 data-start=\"44\" data-end=\"53\">OKX<\/h3>\n<p data-start=\"54\" data-end=\"120\"><strong data-start=\"54\" data-end=\"67\">Pr\u016fmysl:<\/strong> Kryptom\u011bny a technologie Web3 (kryptografick\u00e1 burza)<\/p>\n<p data-start=\"122\" data-end=\"275\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">OKX je jednou z p\u0159edn\u00edch sv\u011btov\u00fdch kryptom\u011bnov\u00fdch burz a spole\u010dnost\u00ed zab\u00fdvaj\u00edc\u00edch se infrastrukturou Web3, kter\u00e1 se podle objemu obchod\u016f \u0159ad\u00ed mezi nejv\u011bt\u0161\u00ed na sv\u011bt\u011b<\/span>. <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Byla zalo\u017eena v roce 2013 (p\u016fvodn\u011b jako Okcoin) a nyn\u00ed s\u00eddl\u00ed v San Jos\u00e9 v Kalifornii a nab\u00edz\u00ed slu\u017eby od obchodov\u00e1n\u00ed s kryptom\u011bnami po DeFi, NFT a pen\u011b\u017eenky pro vlastn\u00ed \u00faschovu.<\/span><span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\"><\/span><\/span><\/p>\n<p data-start=\"277\" data-end=\"531\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Spole\u010dnost OKX stoj\u00ed v \u010dele fintech inovac\u00ed. Jako prim\u00e1rn\u00ed partner spole\u010dnosti McLaren od roku 2022 &#8211; a partner McLaren Shadow Esports &#8211; jde spole\u010dnost OKX nad r\u00e1mec pouh\u00e9ho brandingu, spoluvytv\u00e1\u0159\u00ed speci\u00e1ln\u00ed livreje, jako jsou &#8222;Stealth Mode&#8220; a &#8222;Legend Reborn&#8220;, a aktivn\u011b zapojuje fanou\u0161ky prost\u0159ednictv\u00edm aktivac\u00ed zalo\u017een\u00fdch na technologi\u00edch.   <\/span>Jejich spole\u010dn\u00e9 hodnoty, jako je \u0161pi\u010dkov\u00fd v\u00fdkon, rychl\u00e1 realizace a transparentnost, se bez probl\u00e9m\u016f shoduj\u00ed se snahou spole\u010dnosti McLaren o dokonalost na z\u00e1vodn\u00ed dr\u00e1ze.<\/p>\n<h3 data-start=\"0\" data-end=\"16\">Mastercard<\/h3>\n<p data-start=\"17\" data-end=\"94\"><strong data-start=\"17\" data-end=\"30\">Pr\u016fmysl:<\/strong> Finan\u010dn\u00ed slu\u017eby &#8211; glob\u00e1ln\u00ed platby a z\u00e1\u017eitkov\u00fd marketing<\/p>\n<p data-start=\"96\" data-end=\"430\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Spole\u010dnost Mastercard, glob\u00e1ln\u00ed kapacita v oblasti digit\u00e1ln\u00edch plateb a z\u00e1\u017eitkov\u00e9ho marketingu, je <strong data-start=\"93\" data-end=\"121\">ofici\u00e1ln\u00edm prim\u00e1rn\u00edm partnerem<\/strong> McLarenu na z\u00e1klad\u011b v\u00edcelet\u00e9 smlouvy, kter\u00e1 byla zah\u00e1jena v polovin\u011b roku 2024. <\/span><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Jejich spolupr\u00e1ce dalece p\u0159esahuje um\u00edst\u011bn\u00ed loga &#8211; ikonick\u00e9 kruhy Mastercard se objevuj\u00ed na bo\u010dn\u00edch stojanech McLarenu, v boxov\u00e9 uli\u010dce a na pohostinsk\u00fdch m\u00edstech v kl\u00ed\u010dov\u00fdch z\u00e1vodech.<\/span> <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">\u00dast\u0159edn\u00edm prvkem tohoto partnerstv\u00ed jsou &#8222;neoceniteln\u00e9&#8220; z\u00e1\u017eitky pro fanou\u0161ky: exkluzivn\u00ed p\u0159\u00edstup do gar\u00e1\u017e\u00ed, setk\u00e1n\u00ed s jezdci, jako je Oscar Piastri, a elitn\u00ed vstupy do z\u00e1kulis\u00ed &#8211; to v\u0161e m\u00e1 mlad\u00e9 publikum p\u0159ibl\u00ed\u017eit vzru\u0161uj\u00edc\u00ed atmosf\u00e9\u0159e F1<\/span>.  <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">D\u00edky t\u011bmto akc\u00edm, kter\u00e9 se opakuj\u00ed na glob\u00e1ln\u00edch m\u00edstech od Las Vegas po \u0160anghaj a D\u017eiddu, spole\u010dnost Mastercard obratn\u011b spojila sv\u00e1 \u0161pi\u010dkov\u00e1 platebn\u00ed \u0159e\u0161en\u00ed s v\u00fdkonnostn\u00edm odkazem McLarenu, aby zv\u00fd\u0161ila anga\u017eovanost zna\u010dky a prohloubila loajalitu fanou\u0161k\u016f.<\/span><\/p>\n<h3 data-start=\"0\" data-end=\"12\">Google<\/h3>\n<p data-start=\"13\" data-end=\"82\"><strong data-start=\"13\" data-end=\"26\">Pr\u016fmysl:<\/strong> Technologie &#8211; software, cloud computing a konektivita<\/p>\n<p data-start=\"84\" data-end=\"394\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Spole\u010dnost Google je z\u00e1kladn\u00edm kamenem \u0161pi\u010dkov\u00e9 digit\u00e1ln\u00ed infrastruktury McLarenu a od roku 2022 slou\u017e\u00ed jako <strong data-start=\"89\" data-end=\"117\">ofici\u00e1ln\u00ed prim\u00e1rn\u00ed partner<\/strong> pro programy Formule 1 i Extreme E. Partnerstv\u00ed vybavuje McLaren za\u0159\u00edzen\u00edmi s opera\u010dn\u00edm syst\u00e9mem Android s podporou 5G, prohl\u00ed\u017ee\u010dem Chrome, telefony Pixel a slu\u017ebami Google Cloud AI &#8211; zvy\u0161uj\u00ed v\u00fdkonnost prost\u0159ednictv\u00edm sd\u00edlen\u00ed dat v re\u00e1ln\u00e9m \u010dase, anal\u00fdzy telemetrie, efektivity zast\u00e1vek v boxech a strategick\u00fdch poznatk\u016f zalo\u017een\u00fdch na um\u011bl\u00e9 inteligenci.   <\/span><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Zna\u010dky Android a Chrome se v\u00fdrazn\u011b objevuj\u00ed na krytech motor\u016f, disc\u00edch kol, kombin\u00e9z\u00e1ch jezdc\u016f a jsou roz\u0161\u00ed\u0159eny na oble\u010den\u00ed a pohostinstv\u00ed u trati, \u010d\u00edm\u017e se spojuje technologick\u00e1 zdatnost s vizu\u00e1ln\u00ed identitou<\/span>. D\u00edky spole\u010dn\u00fdm hodnot\u00e1m rychlosti, spolehlivosti a inovac\u00ed prohlubuje spole\u010dnost Google konkuren\u010dn\u00ed v\u00fdhodu McLarenu na trati i mimo ni. <\/p>\n<h3 data-start=\"0\" data-end=\"23\">Lep\u0161\u00ed z\u00edt\u0159ek<\/h3>\n<p data-start=\"24\" data-end=\"122\"><strong data-start=\"24\" data-end=\"37\">Pr\u016fmysl:<\/strong> Nikotin a alternativn\u00ed produkty (Vapour a or\u00e1ln\u00ed nikotin od British American Tobacco)<\/p>\n<p data-start=\"124\" data-end=\"378\"><strong data-start=\"124\" data-end=\"148\">Odstavec (anglicky):<\/strong><br data-start=\"148\" data-end=\"151\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Lep\u0161\u00ed z\u00edt\u0159ek je st\u011b\u017eejn\u00ed kampa\u0148 spole\u010dnosti British American Tobacco, kter\u00e1 se zam\u011b\u0159uje na alternativy nikotinu se sn\u00ed\u017een\u00fdm rizikem, v\u010detn\u011b vaporiz\u00e9ru Vuse a or\u00e1ln\u00edho s\u00e1\u010dku Velo.  <\/span><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Jako v\u00edcelet\u00fd hlavn\u00ed partner spole\u010dnosti McLaren od roku 2019 upozor\u0148uje tato spolupr\u00e1ce na \u0161pi\u010dkov\u00e9 inovace a udr\u017eitelnost v oblasti sni\u017eov\u00e1n\u00ed \u0161kod zp\u016fsoben\u00fdch tab\u00e1kem. Zna\u010dka se dynamicky st\u0159\u00edd\u00e1 &#8211; zobrazuje A Better Tomorrow, Vuse nebo Velo v z\u00e1vislosti na m\u00edstn\u00edch reklamn\u00edch p\u0159edpisech &#8211; a objevuje se na viditeln\u00e9m m\u00edst\u011b na bo\u010dn\u00edch stojanech, svatoz\u00e1\u0159i a p\u0159edn\u00edm k\u0159\u00eddle vozu McLaren. <\/span>. <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Krom\u011b um\u00edst\u011bn\u00ed livrej\u00ed spolupracuj\u00ed McLaren Applied Technologies a BAT na v\u00fdm\u011bn\u011b technologi\u00ed, zejm\u00e9na v oblasti v\u00fdvoje bateri\u00ed a pokro\u010dil\u00fdch materi\u00e1l\u016f, \u010d\u00edm\u017e posiluj\u00ed spole\u010dn\u00fd d\u016fraz na technick\u00e9 znalosti a transformaci sm\u011brem k budoucnosti.<\/span><\/p>\n<h3 data-start=\"0\" data-end=\"12\">Allwyn<\/h3>\n<p data-start=\"13\" data-end=\"57\"><strong data-start=\"13\" data-end=\"26\">Pr\u016fmysl:<\/strong> Loterie a zodpov\u011bdn\u00e9 hran\u00ed<\/p>\n<p data-start=\"59\" data-end=\"135\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Allwyn je rychle rostouc\u00ed <strong data-start=\"28\" data-end=\"62\">mezin\u00e1rodn\u00ed loterijn\u00ed spole\u010dnost p\u016fsob\u00edc\u00ed<\/strong> v Evrop\u011b (Rakousko, Velk\u00e1 Brit\u00e1nie, It\u00e1lie, \u010cesk\u00e1 republika, \u0158ecko, Kypr) a ve Spojen\u00fdch st\u00e1tech (Illinois). Spole\u010dnost Allwyn je zn\u00e1m\u00e1 sv\u00fdm zam\u011b\u0159en\u00edm na inovace, technologie, efektivitu a bezpe\u010dnost hr\u00e1\u010d\u016f, provozuje n\u00e1rodn\u00ed loterie a usiluje o siln\u00fd soci\u00e1ln\u00ed dopad prost\u0159ednictv\u00edm iniciativ odpov\u011bdn\u00e9ho hran\u00ed. <\/span>.<\/p>\n<p data-start=\"137\" data-end=\"240\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Spole\u010dnost Allwyn p\u0159in\u00e1\u0161\u00ed do McLarenu jako ofici\u00e1ln\u00ed partner Formule 1, McLaren Shadow esports a F1 Academy sv\u016fj \u00e9tos <strong data-start=\"55\" data-end=\"111\">inovac\u00ed, odpov\u011bdn\u00e9ho hran\u00ed a komunitn\u00edho dopadu<\/strong>. Jej\u00ed zna\u010dka se objevuje na viditeln\u00e9m m\u00edst\u011b na voze a kombin\u00e9z\u00e1ch jezdc\u016f, zat\u00edmco spolupr\u00e1ce p\u0159in\u00e1\u0161\u00ed poutav\u00e9 aktivace na trati &#8211; nab\u00edz\u00ed obsah ze z\u00e1kulis\u00ed a z\u00e1\u017eitky pro fanou\u0161ky. Partnerstv\u00ed podtrhuje spole\u010dn\u00fd z\u00e1vazek obou zna\u010dek k dokonalosti, technologi\u00edm a hran\u00ed pozitivn\u00ed spole\u010densk\u00e9 role prost\u0159ednictv\u00edm podpory bezpe\u010dn\u00e9 a p\u0159\u00edjemn\u00e9 z\u00e1bavy ve velk\u00e9m m\u011b\u0159\u00edtku.  <\/span><\/p>\n<h3 data-start=\"0\" data-end=\"11\">Cisco<\/h3>\n<p data-start=\"12\" data-end=\"88\"><strong data-start=\"12\" data-end=\"25\">Pr\u016fmysl:<\/strong> Technologie &#8211; Podnikov\u00e9 s\u00edt\u011b, bezpe\u010dnost a spolupr\u00e1ce<\/p>\n<p data-start=\"90\" data-end=\"344\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Spole\u010dnost Cisco, kter\u00e1 je <strong data-start=\"27\" data-end=\"71\">ofici\u00e1ln\u00edm technologick\u00fdm a bezpe\u010dnostn\u00edm partnerem<\/strong> spole\u010dnosti McLaren, dod\u00e1v\u00e1 kompletn\u00ed sadu podnikov\u00fdch s\u00edt\u00ed, Wi-Fi 6E, digit\u00e1ln\u00edch n\u00e1pis\u016f, n\u00e1stroj\u016f pro spolupr\u00e1ci (Webex) a \u0159e\u0161en\u00ed pro kybernetickou bezpe\u010dnost &#8211; nap\u0159\u00edklad Secure Firewall a XDR &#8211; pro zaji\u0161t\u011bn\u00ed provozu na z\u00e1vodi\u0161ti a v technologick\u00e9m centru<\/span>. <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Jejich infrastruktura umo\u017e\u0148uje ultrarychl\u00e9 a spolehliv\u00e9 p\u0159ipojen\u00ed a spolupr\u00e1ci zalo\u017eenou na um\u011bl\u00e9 inteligenci, v\u010detn\u011b pohlcuj\u00edc\u00edch virtu\u00e1ln\u00edch z\u00e1\u017eitk\u016f (nap\u0159. Slipstream powered by Webex Hologram<\/span>) . <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Pro spole\u010dnost McLaren nen\u00ed spole\u010dnost Cisco jen sponzorem: je p\u00e1te\u0159n\u00edm partnerem, kter\u00fd zaji\u0161\u0165uje bezprobl\u00e9mov\u00fd tok dat, bezpe\u010dnost komunikace a ka\u017edou milisekundu d\u016fle\u017eit\u00fdch informac\u00ed pro z\u00e1vod<\/span>.<\/p>\n<h3 data-start=\"133\" data-end=\"143\"><strong data-start=\"133\" data-end=\"141\">Puma<\/strong><\/h3>\n<p data-start=\"145\" data-end=\"191\"><strong data-start=\"145\" data-end=\"158\">Pr\u016fmysl:<\/strong> Sportovn\u00ed oble\u010den\u00ed a oble\u010den\u00ed pro \u017eivotn\u00ed styl<\/p>\n<p data-start=\"193\" data-end=\"727\">Spole\u010dnost Puma SE je celosv\u011btov\u00fdm l\u00eddrem v oblasti sportovn\u00edho a lifestylov\u00e9ho oble\u010den\u00ed, obuvi a dopl\u0148k\u016f. Spole\u010dnost Puma, kter\u00e1 byla zalo\u017eena v roce 1948 v n\u011bmeck\u00e9m Herzogenaurachu a jej\u00ed\u017e \u00fast\u0159ed\u00ed se nach\u00e1z\u00ed ve stejn\u00e9m m\u011bst\u011b, si vybudovala pov\u011bst d\u00edky inovativn\u00edmu designu, technologi\u00edm zam\u011b\u0159en\u00fdm na v\u00fdkon a spolupr\u00e1ci s elitn\u00edmi sportovci a t\u00fdmy po cel\u00e9m sv\u011bt\u011b. Zna\u010dka spojuje d\u016fv\u011bryhodnost sportovn\u00edho d\u011bdictv\u00ed s nejmodern\u011bj\u0161\u00ed nab\u00eddkou v oblasti m\u00f3dy a \u017eivotn\u00edho stylu a slou\u017e\u00ed milion\u016fm z\u00e1kazn\u00edk\u016f ve v\u00edce ne\u017e 120 zem\u00edch.  <\/p>\n<p data-start=\"729\" data-end=\"1389\">Puma je <strong data-start=\"741\" data-end=\"822\">ofici\u00e1ln\u00edm technick\u00fdm partnerem a dodavatelem oble\u010den\u00ed t\u00fdmu McLaren Formule 1<\/strong>, kter\u00fd poskytuje z\u00e1vodn\u00ed oble\u010den\u00ed, t\u00fdmov\u00e9 dresy, kombin\u00e9zy pro jezdce a v\u00fdkonnostn\u00ed vybaven\u00ed pro jezdce McLarenu, pos\u00e1dky v boxech a podp\u016frn\u00fd person\u00e1l. Krom\u011b dod\u00e1vek oble\u010den\u00ed spolupracuje Puma se zna\u010dkou McLaren na spole\u010dn\u00e9m zna\u010dkov\u00e9m zbo\u017e\u00ed pro fanou\u0161ky, digit\u00e1ln\u00edch akc\u00edch a glob\u00e1ln\u00edch marketingov\u00fdch kampan\u00edch, \u010d\u00edm\u017e sla\u010fuje v\u00fdkonnostn\u00ed \u00e9tos zna\u010dky s image McLarenu zam\u011b\u0159enou na vysokou rychlost a p\u0159esnost. Zna\u010dka Puma je viditeln\u00e1 na vozech McLaren F1, t\u00fdmov\u00e9m oble\u010den\u00ed a vybran\u00fdch pohostinsk\u00fdch z\u00f3n\u00e1ch po celou sez\u00f3nu Formule 1 2026.  <\/p>\n<h3 data-start=\"0\" data-end=\"14\">DP World<\/h3>\n<p data-start=\"15\" data-end=\"66\"><strong data-start=\"15\" data-end=\"28\">Pr\u016fmysl:<\/strong> Logistika a \u0159\u00edzen\u00ed dodavatelsk\u00e9ho \u0159et\u011bzce<\/p>\n<p data-start=\"68\" data-end=\"398\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Spole\u010dnost DP World, p\u0159edn\u00ed sv\u011btov\u00fd provozovatel logistiky a p\u0159\u00edstav\u016f se s\u00eddlem v Dubaji, se specializuje na komplexn\u00ed \u0159e\u0161en\u00ed dodavatelsk\u00e9ho \u0159et\u011bzce &#8211; od termin\u00e1l\u016f a n\u00e1mo\u0159n\u00edch slu\u017eeb a\u017e po vnitrozemskou n\u00e1kladn\u00ed dopravu a skladov\u00e1n\u00ed<\/span>. <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Jako <strong data-start=\"6\" data-end=\"26\">ofici\u00e1ln\u00ed partner<\/strong> t\u00fdmu McLaren od roku 2023 zvy\u0161uje DP World logistickou efektivitu t\u00fdmu t\u00edm, \u017ee \u0159\u00edd\u00ed slo\u017eit\u00fd tok d\u00edl\u016f, vybaven\u00ed a pohostinsk\u00fdch prost\u0159edk\u016f v r\u00e1mci kalend\u00e1\u0159e Formule 1<\/span>. <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Jejich chytr\u00fd a udr\u017eiteln\u00fd p\u0159\u00edstup je zd\u016frazn\u011bn v iniciativ\u00e1ch, jako je p\u0159eprava n\u00e1kladu McLarenu z Austinu do Las Vegas pomoc\u00ed n\u00e1kladn\u00edch vozidel na biopalivo, elektrick\u00fdch vozidel a diesel-elektrick\u00e9 \u017eeleznice &#8211; sn\u00ed\u017een\u00ed emis\u00ed b\u011bhem \u017eivotn\u00edho cyklu t\u00e9m\u011b\u0159 o polovinu<\/span>. <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">P\u0159\u00edtomnost spole\u010dnosti DP World, kter\u00e1 je viditeln\u00e1 na voze a kombin\u00e9z\u00e1ch \u0159idi\u010d\u016f, znamen\u00e1 spole\u010dnou &#8222;mentalitu zast\u00e1vek v boxech&#8220;: p\u0159esnost, rychlost a udr\u017eiteln\u00e1 dokonalost, poskytov\u00e1n\u00ed kritick\u00e9 podpory, kter\u00e1 udr\u017euje McLaren ve \u0161pi\u010dkov\u00e9m v\u00fdkonu<\/span>.   <\/p>\n<h3 data-start=\"0\" data-end=\"13\">Android<\/h3>\n<p data-start=\"14\" data-end=\"67\"><strong data-start=\"14\" data-end=\"27\">Pr\u016fmysl:<\/strong> Technologie &#8211; mobiln\u00ed opera\u010dn\u00ed syst\u00e9my a webov\u00e9 prohl\u00ed\u017ee\u010de<\/p>\n<p data-start=\"69\" data-end=\"403\"><span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Syst\u00e9m Android, kter\u00fd je sou\u010d\u00e1st\u00ed ekosyst\u00e9mu spole\u010dnosti Google a je ozna\u010den jako ofici\u00e1ln\u00ed prim\u00e1rn\u00ed partner, hraje v digit\u00e1ln\u00edch operac\u00edch spole\u010dnosti McLaren z\u00e1sadn\u00ed roli. Od roku 2022 t\u00fdm vyu\u017e\u00edv\u00e1 za\u0159\u00edzen\u00ed se syst\u00e9mem Android a prohl\u00ed\u017ee\u010de Chrome s podporou 5G b\u011bhem v\u0161ech z\u00e1vodn\u00edch v\u00edkend\u016f &#8211; umo\u017e\u0148uj\u00ed anal\u00fdzu dotaz\u016f, sd\u00edlen\u00ed v\u00fdkonnostn\u00edch dat a zdokonalov\u00e1n\u00ed strategie zast\u00e1vek v boxech, co\u017e p\u0159isp\u011blo k \u00fasp\u011bch\u016fm, jako byla rekordn\u00ed zast\u00e1vka v boxech za 1,8 sekundy v Kataru 2023. <\/span>. <span class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\">Zna\u010dka Android je um\u00edst\u011bna na krytech motoru, disc\u00edch kol a sad\u011b pro \u0159idi\u010de, co\u017e odr\u00e1\u017e\u00ed snahu McLarenu o konektivitu a rozhodov\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase<\/span>. Toto partnerstv\u00ed spojuje p\u0159edn\u00ed mobiln\u00ed technologie spole\u010dnosti Google s j\u00e1drem v\u00fdkonu na z\u00e1vodn\u00edch trat\u00edch a podtrhuje rychlost, p\u0159esnost a bezprobl\u00e9movou integraci. <\/p>\n<h3 data-start=\"108\" data-end=\"131\">Dell Technologies<\/h3>\n<p data-start=\"132\" data-end=\"218\"><strong data-start=\"132\" data-end=\"145\">Pr\u016fmysl:<\/strong> Informa\u010dn\u00ed technologie &#8211; infrastruktura, cloud a v\u00fdpo\u010detn\u00ed technika pro koncov\u00e9 u\u017eivatele<\/p>\n<p data-start=\"220\" data-end=\"644\">Spole\u010dnost Dell Technologies hraje strategickou roli v IT ekosyst\u00e9mu spole\u010dnosti McLaren a dod\u00e1v\u00e1 vysoce v\u00fdkonn\u00e9 po\u010d\u00edta\u010de, datov\u00e1 \u00falo\u017ei\u0161t\u011b a pokro\u010dil\u00e9 simula\u010dn\u00ed n\u00e1stroje. Technologie spole\u010dnosti Dell pom\u00e1haj\u00ed spole\u010dnosti McLaren zefektivnit pracovn\u00ed postupy, vylep\u0161it simulace z\u00e1vod\u016f a zpracov\u00e1vat obrovsk\u00e9 mno\u017estv\u00ed telemetrick\u00fdch dat v re\u00e1ln\u00e9m \u010dase. Spolupr\u00e1ce zt\u011bles\u0148uje vz\u00e1jemn\u00fd z\u00e1vazek k inovac\u00edm, rychlosti a neust\u00e1l\u00e9mu v\u00fdvoji.  <\/p>\n<h3 data-start=\"169\" data-end=\"188\"><strong data-start=\"169\" data-end=\"186\">Google Chrome<\/strong><\/h3>\n<p data-start=\"190\" data-end=\"256\"><strong data-start=\"190\" data-end=\"203\">Pr\u016fmysl:<\/strong> Internetov\u00e9 technologie (webov\u00fd prohl\u00ed\u017ee\u010d a digit\u00e1ln\u00ed slu\u017eby)<\/p>\n<p data-start=\"258\" data-end=\"732\">Google Chrome je multiplatformn\u00ed webov\u00fd prohl\u00ed\u017ee\u010d vyvinut\u00fd spole\u010dnost\u00ed Google, kter\u00fd je jedn\u00edm z nejpou\u017e\u00edvan\u011bj\u0161\u00edch internetov\u00fdch prohl\u00ed\u017ee\u010d\u016f na sv\u011bt\u011b a d\u00edky sv\u00e9 rychlosti, jednoduchosti a bezprobl\u00e9mov\u00e9 integraci s ekosyst\u00e9mem spole\u010dnosti Google zauj\u00edm\u00e1 dominantn\u00ed pod\u00edl na celosv\u011btov\u00e9m pou\u017e\u00edv\u00e1n\u00ed prohl\u00ed\u017ee\u010d\u016f. Chrome byl poprv\u00e9 uveden na trh v roce 2008, je dostupn\u00fd pro stoln\u00ed po\u010d\u00edta\u010de i mobiln\u00ed platformy a neust\u00e1le se vyv\u00edj\u00ed d\u00edky funkc\u00edm, kter\u00e9 zvy\u0161uj\u00ed v\u00fdkon, bezpe\u010dnost a u\u017eivatelsk\u00fd komfort.   <span class=\"\" data-state=\"closed\"><\/span><\/p>\n<p data-start=\"734\" data-end=\"1631\">Prohl\u00ed\u017ee\u010d je integrov\u00e1n do pracovn\u00edch postup\u016f t\u00fdmu, aby podporoval p\u0159ipojen\u00ed v re\u00e1ln\u00e9m \u010dase, rychl\u00e9 nasazen\u00ed n\u00e1stroj\u016f a zjednodu\u0161enou komunikaci mezi za\u0159\u00edzen\u00edmi. <span class=\"\" data-state=\"closed\"><\/span> Spolupr\u00e1ce p\u0159esahuje r\u00e1mec poskytov\u00e1n\u00ed technologi\u00ed &#8211; zna\u010dka Chrome se objevuje na z\u00e1vodn\u00edch vozech McLaren, speci\u00e1ln\u00ed livreje, jako je design <em data-start=\"1187\" data-end=\"1204\">Legacy at Speed<\/em> p\u0159edstaven\u00fd pro Velkou cenu Velk\u00e9 Brit\u00e1nie 2025, a digit\u00e1ln\u00ed zapojen\u00ed fanou\u0161k\u016f, kter\u00e9 spojuje charakteristickou rychlost prohl\u00ed\u017ee\u010de s v\u00fdkony McLarenu na trati. <span class=\"\" data-state=\"closed\"><\/span> Spole\u010dn\u00e9 hodnoty inovac\u00ed, spolehlivosti a rychl\u00e9ho proveden\u00ed sbli\u017euj\u00ed mo\u017enosti prohl\u00ed\u017ee\u010de Google Chrome se snahou spole\u010dnosti McLaren o dokonalost a \u010din\u00ed z n\u011bj viditeln\u00e9ho a aktivn\u00edho partnera na z\u00e1vodn\u00ed dr\u00e1ze i mimo ni.<\/p>\n<h3 data-start=\"162\" data-end=\"181\"><strong data-start=\"162\" data-end=\"179\">Gemini<\/strong><\/h3>\n<p data-start=\"183\" data-end=\"260\"><strong data-start=\"183\" data-end=\"196\">Pr\u016fmysl:<\/strong> Um\u011bl\u00e1 inteligence a webov\u00e9 technologie (generativn\u00ed modely AI)<\/p>\n<p data-start=\"262\" data-end=\"784\">Google Gemini je pokro\u010dil\u00e1 sada multimod\u00e1ln\u00edch generativn\u00edch model\u016f um\u011bl\u00e9 inteligence a souvisej\u00edc\u00edho softwaru spole\u010dnosti Google, vyvinut\u00e1 spole\u010dnost\u00ed Google DeepMind, kter\u00e1 umo\u017e\u0148uje vyu\u017e\u00edvat celou \u0159adu produkt\u016f a zku\u0161enost\u00ed s um\u011blou inteligenc\u00ed, od generov\u00e1n\u00ed textu a obr\u00e1zk\u016f a\u017e po uva\u017eov\u00e1n\u00ed v r\u016fzn\u00fdch typech dat. Jako n\u00e1stupce d\u0159\u00edv\u011bj\u0161\u00edch model\u016f jako LaMDA a PaLM umo\u017e\u0148uje Gemini v\u00fdkonn\u00e9 funkce AI nap\u0159\u00ed\u010d za\u0159\u00edzen\u00edmi, platformami a cloudov\u00fdmi slu\u017ebami a slou\u017e\u00ed jako z\u00e1klad nab\u00eddky asistent\u016f AI spole\u010dnosti Google.   <span class=\"\" data-state=\"closed\"><\/span><\/p>\n<p data-start=\"786\" data-end=\"1518\">V r\u00e1mci partnerstv\u00ed s t\u00fdmem McLaren Racing <strong data-start=\"825\" data-end=\"883\">slou\u017e\u00ed Google Gemini jako \u00fast\u0159edn\u00ed pil\u00ed\u0159 pro inovace v oblasti um\u011bl\u00e9 inteligence<\/strong> po roz\u0161\u00ed\u0159en\u00ed spolupr\u00e1ce s t\u00fdmem Google. McLaren vyu\u017e\u00edv\u00e1 n\u00e1stroje AI Gemini k vylep\u0161en\u00ed poznatk\u016f o v\u00fdkonnosti, zrychlen\u00ed kreativn\u00edch proces\u016f n\u00e1vrhu a uvoln\u011bn\u00ed nov\u00e9 provozn\u00ed efektivity v r\u00e1mci cel\u00e9ho pracovn\u00edho procesu t\u00fdmu, a to jak na z\u00e1vodn\u00ed dr\u00e1ze, tak mimo ni. V r\u00e1mci tohoto partnerstv\u00ed se na vozech formule 1 McLaren objevuj\u00ed p\u0159i vybran\u00fdch Velk\u00fdch cen\u00e1ch speci\u00e1ln\u00ed <strong data-start=\"1220\" data-end=\"1259\">vylep\u0161en\u00ed livrej\u00ed inspirovan\u00e1 technologi\u00ed Gemini<\/strong> &#8211; nap\u0159\u00edklad duhov\u00fd design p\u0159edveden\u00fd p\u0159i z\u00e1vodech ve Spojen\u00fdch st\u00e1tech a Mexico City &#8211; a kreativn\u00ed n\u00e1stroje Gemini byly pou\u017eity p\u0159i tvorb\u011b vizu\u00e1ln\u00edch prvk\u016f, jako jsou vlastn\u00ed n\u00e1vrhy p\u0159ileb jezdc\u016f.    <span class=\"\" data-state=\"closed\"><\/span><\/p>\n<h3 data-start=\"651\" data-end=\"671\">Monster Energy<\/h3>\n<p data-start=\"672\" data-end=\"712\"><strong data-start=\"672\" data-end=\"685\">Pr\u016fmysl:<\/strong> N\u00e1poje &#8211; Energetick\u00e9 n\u00e1poje<\/p>\n<p data-start=\"714\" data-end=\"1113\">Spole\u010dnost Monster Energy, zn\u00e1m\u00e1 sv\u00fdm odv\u00e1\u017en\u00fdm brandingem a spojen\u00edm s extr\u00e9mn\u00edmi sporty, dod\u00e1v\u00e1 image McLarenu d\u00e1vku adrenalinu a glob\u00e1ln\u00edho \u017eivotn\u00edho stylu. Prost\u0159ednictv\u00edm tohoto partnerstv\u00ed spole\u010dnost Monster vyu\u017e\u00edv\u00e1 v\u00e1\u0161nivou fanou\u0161kovskou z\u00e1kladnu Formule 1 a z\u00e1rove\u0148 posiluje sv\u00e9 spojen\u00ed s v\u00fdkonn\u00fdmi sportovci a rychl\u00fdm prost\u0159ed\u00edm. Jej\u00ed p\u0159\u00edtomnost ve spole\u010dnosti McLaren podtrhuje spole\u010dn\u00fd \u00e9tos intenzity a ostrosti.  <\/p>\n<h3 data-start=\"1120\" data-end=\"1143\">Arrow Electronics<\/h3>\n<p data-start=\"1144\" data-end=\"1208\"><strong data-start=\"1144\" data-end=\"1157\">Pr\u016fmysl:<\/strong> Technologie &#8211; stroj\u00edrenstv\u00ed a elektronick\u00e9 sou\u010d\u00e1stky<\/p>\n<p data-start=\"1210\" data-end=\"1594\">Spole\u010dnost Arrow Electronics je partnerem spole\u010dnosti McLaren v oblasti inteligentn\u00edho in\u017een\u00fdrstv\u00ed a digit\u00e1ln\u00ed transformace. Spole\u010dnost Arrow poskytuje podporu v oblasti designu, integrace a inovac\u00ed, \u010d\u00edm\u017e zvy\u0161uje schopnost spole\u010dnosti McLaren rychle vytv\u00e1\u0159et prototypy, vyv\u00edjet a zdokonalovat komponenty. Toto partnerstv\u00ed ukazuje, jak jsou pokro\u010dil\u00e1 elektronika a p\u0159esn\u00e1 \u0159e\u0161en\u00ed z\u00e1sadn\u00ed pro v\u00fdkonnost a agilitu vy\u017eadovanou ve Formuli 1.  <\/p>\n<h3 data-start=\"141\" data-end=\"157\"><strong data-start=\"141\" data-end=\"155\">Freshworks<\/strong><\/h3>\n<p data-start=\"159\" data-end=\"228\"><strong data-start=\"159\" data-end=\"172\">Pr\u016fmysl:<\/strong> Technologie a software (cloudov\u00e9 \u0159e\u0161en\u00ed ITSM a CX)<\/p>\n<p data-start=\"230\" data-end=\"744\">Freshworks Inc. je glob\u00e1ln\u00ed cloudov\u00e1 softwarov\u00e1 spole\u010dnost, kter\u00e1 vyv\u00edj\u00ed \u0159e\u0161en\u00ed pro zapojen\u00ed z\u00e1kazn\u00edk\u016f a spr\u00e1vu IT slu\u017eeb, jejich\u017e c\u00edlem je zjednodu\u0161it a zlep\u0161it zp\u016fsob, jak\u00fdm podniky podporuj\u00ed sv\u00e9 zam\u011bstnance a z\u00e1kazn\u00edky. Spole\u010dnost Freshworks, kter\u00e1 byla zalo\u017eena v roce 2010 v indick\u00e9m Chennai a nyn\u00ed s\u00eddl\u00ed v kalifornsk\u00e9m San Mateu, se rozrostla v \u0161iroce roz\u0161\u00ed\u0159en\u00e9ho poskytovatele SaaS s portfoliem, kter\u00e9 zahrnuje n\u00e1stroje ITSM, CRM a n\u00e1stroje pro pr\u00e1ci se zam\u011bstnanci, jim\u017e d\u016fv\u011b\u0159uj\u00ed des\u00edtky tis\u00edc organizac\u00ed po cel\u00e9m sv\u011bt\u011b. <\/p>\n<h3 data-start=\"108\" data-end=\"118\"><strong data-start=\"108\" data-end=\"116\">Groq<\/strong><\/h3>\n<p data-start=\"120\" data-end=\"214\"><strong data-start=\"120\" data-end=\"133\">Pr\u016fmysl:<\/strong> (infrastruktura pro odvozov\u00e1n\u00ed um\u011bl\u00e9 inteligence)<\/p>\n<p data-start=\"216\" data-end=\"858\">Groq, Inc. je americk\u00e1 hardwarov\u00e1 a softwarov\u00e1 spole\u010dnost zam\u011b\u0159en\u00e1 na vytv\u00e1\u0159en\u00ed vysoce v\u00fdkonn\u00e9 a n\u00e1kladov\u011b efektivn\u00ed inferen\u010dn\u00ed infrastruktury, kter\u00e1 urychluje prov\u00e1d\u011bn\u00ed p\u0159edem vy\u0161kolen\u00fdch model\u016f um\u011bl\u00e9 inteligence. Spole\u010dnost Groq byla zalo\u017eena v roce 2016 a s\u00eddl\u00ed v Mountain View v Kalifornii, kde vyvinula vlastn\u00ed jednotku pro zpracov\u00e1n\u00ed jazyka (LPU) a platformy, jako jsou GroqCloud a GroqRack, kter\u00e9 poskytuj\u00ed v\u00fdpo\u010detn\u00ed techniku AI s velmi n\u00edzkou latenc\u00ed a vysokou propustnost\u00ed pro aplikace v re\u00e1ln\u00e9m \u010dase. Dnes technologii spole\u010dnosti Groq d\u016fv\u011b\u0159uj\u00ed miliony v\u00fdvoj\u00e1\u0159\u016f a p\u0159edn\u00ed podniky po cel\u00e9m sv\u011bt\u011b jako z\u00e1kladn\u00edmu kameni infrastruktury AI optimalizovan\u00e9 pro inferenci.  <\/p>\n<h3 data-start=\"151\" data-end=\"163\"><strong data-start=\"151\" data-end=\"161\">Rubrik<\/strong><\/h3>\n<p data-start=\"165\" data-end=\"232\"><strong data-start=\"165\" data-end=\"178\">Pr\u016fmysl:<\/strong> Podnikov\u00fd software zam\u011b\u0159en\u00fd na kybernetickou odolnost a bezpe\u010dnost<\/p>\n<p data-start=\"234\" data-end=\"737\">Rubrik, Inc. je glob\u00e1ln\u00ed technologick\u00e1 spole\u010dnost specializuj\u00edc\u00ed se na kybernetickou odolnost, ochranu dat a podnikov\u00e9 operace \u0159\u00edzen\u00e9 um\u011blou inteligenc\u00ed. Spole\u010dnost Rubrik se s\u00eddlem v kalifornsk\u00e9m Palo Altu a ve\u0159ejn\u011b obchodovanou na newyorsk\u00e9 burze (ticker: RBRK) poskytuje jednotnou platformu, kter\u00e1 zabezpe\u010duje, monitoruje a obnovuje data, identity a pracovn\u00ed z\u00e1t\u011b\u017ee v cloudov\u00fdch prost\u0159ed\u00edch &#8211; pom\u00e1h\u00e1 organizac\u00edm budovat d\u016fv\u011bru ve v\u00fdkonnost, kontinuitu a dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f v \u00e9\u0159e komplexn\u00edch digit\u00e1ln\u00edch rizik. <\/p>\n<h3 data-start=\"118\" data-end=\"130\"><strong data-start=\"118\" data-end=\"128\">Hedera<\/strong><\/h3>\n<p data-start=\"132\" data-end=\"218\"><strong data-start=\"132\" data-end=\"145\">Pr\u016fmysl:<\/strong> Technologie distribuovan\u00e9 \u00fa\u010detn\u00ed knihy a infrastruktura Web3 (ve\u0159ejn\u00e1 s\u00ed\u0165 DLT)<\/p>\n<p data-start=\"220\" data-end=\"928\">Hedera je ve\u0159ejn\u00e1 s\u00ed\u0165 s technologi\u00ed distribuovan\u00e9 \u00fa\u010detn\u00ed knihy (DLT), kter\u00e1 byla vytvo\u0159ena pro rychl\u00e9, bezpe\u010dn\u00e9 a \u0161k\u00e1lovateln\u00e9 decentralizovan\u00e9 aplikace v odv\u011btv\u00edch, jako jsou finance, dodavatelsk\u00fd \u0159et\u011bzec, hry a digit\u00e1ln\u00ed identita. Hedera, \u0159\u00edzen\u00e1 nez\u00e1vislou radou glob\u00e1ln\u00edch podnik\u016f, vyu\u017e\u00edv\u00e1 <strong data-start=\"508\" data-end=\"541\">konsensu\u00e1ln\u00ed algoritmus hashgraph<\/strong> k zaji\u0161t\u011bn\u00ed p\u0159edv\u00eddateln\u00fdch n\u00edzk\u00fdch poplatk\u016f, vysok\u00e9 propustnosti a energeticky efektivn\u00edho v\u00fdkonu pro re\u00e1ln\u00e9 p\u0159\u00edpady pou\u017eit\u00ed Web3, v\u010detn\u011b tokenizace, chytr\u00fdch smluv a podnikov\u00fdch integrac\u00ed. Nativn\u00edm u\u017eitn\u00fdm tokenem s\u00edt\u011b je <strong data-start=\"762\" data-end=\"770\">HBAR<\/strong> a platforma je navr\u017eena tak, aby podporovala v\u00fdvoj\u00e1\u0159e a organizace vytv\u00e1\u0159ej\u00edc\u00ed decentralizovan\u00e1 \u0159e\u0161en\u00ed nov\u00e9 generace.  <\/p>\n<h3 data-start=\"119\" data-end=\"138\"><strong data-start=\"119\" data-end=\"136\">\u017delezn\u00e1 hora<\/strong><\/h3>\n<p data-start=\"140\" data-end=\"210\"><strong data-start=\"140\" data-end=\"153\">Pr\u016fmysl:<\/strong> Spr\u00e1va informac\u00ed a slu\u017eby digit\u00e1ln\u00ed transformace<\/p>\n<p data-start=\"212\" data-end=\"781\">Spole\u010dnost Iron Mountain Incorporated je celosv\u011btov\u00fdm l\u00eddrem v oblasti spr\u00e1vy informac\u00ed, bezpe\u010dn\u00e9ho ukl\u00e1d\u00e1n\u00ed dat a \u0159e\u0161en\u00ed digit\u00e1ln\u00ed transformace. Spole\u010dnost byla zalo\u017eena v roce 1951 a s\u00eddl\u00ed v Portsmouthu ve st\u00e1t\u011b New Hampshire a poskytuje slu\u017eby bezpe\u010dn\u00e9 spr\u00e1vy z\u00e1znam\u016f, z\u00e1lohov\u00e1n\u00ed a obnovy dat, slu\u017eby \u017eivotn\u00edho cyklu fyzick\u00fdch a digit\u00e1ln\u00edch aktiv, zabezpe\u010den\u00ed informac\u00ed a platformy pro inteligentn\u00ed obsah s vyu\u017eit\u00edm um\u011bl\u00e9 inteligence v\u00edce ne\u017e <strong data-start=\"607\" data-end=\"649\">240 000 z\u00e1kazn\u00edk\u016fm ve v\u00edce ne\u017e 60 zem\u00edch<\/strong> sv\u011bta, zahrnuj\u00edc\u00ed podniky, organizace ve\u0159ejn\u00e9ho sektoru a vysoce regulovan\u00e1 odv\u011btv\u00ed. <\/p>\n<h3 data-start=\"1601\" data-end=\"1620\">Jack Daniel&#8217;s<\/h3>\n<p data-start=\"1621\" data-end=\"1674\"><strong data-start=\"1621\" data-end=\"1634\">Pr\u016fmysl:<\/strong> N\u00e1poje &#8211; lihoviny a alkoholick\u00e9 n\u00e1poje<\/p>\n<p data-start=\"1676\" data-end=\"2076\">Jack Daniel&#8217;s p\u0159iv\u00e1d\u00ed svou ikonickou zna\u010dku whiskey Tennessee do sv\u011bta Formule 1 prost\u0159ednictv\u00edm partnerstv\u00ed se zna\u010dkou McLaren zam\u011b\u0159en\u00e9ho na \u017eivotn\u00ed styl. Zna\u010dka Jack Daniel&#8217;s, kter\u00e1 je k vid\u011bn\u00ed na livreji vozu a v r\u00e1mci glob\u00e1ln\u00edch pohostinsk\u00fdch aktivit, obohacuje portfolio McLarenu o kulturn\u00ed a z\u00e1\u017eitkovou vrstvu. Spolupr\u00e1ce v sob\u011b spojuje d\u011bdictv\u00ed, \u0159emeslnou zru\u010dnost a odv\u00e1\u017en\u00fd charakter &#8211; podobn\u011b jako identita t\u00fdmu na startovn\u00edm ro\u0161tu.  <\/p>\n<h3 data-start=\"87\" data-end=\"99\">Ecolab<\/h3>\n<p data-start=\"100\" data-end=\"145\"><strong data-start=\"100\" data-end=\"113\">Pr\u016fmysl:<\/strong> Chemik\u00e1lie a hygienick\u00e1 \u0159e\u0161en\u00ed<\/p>\n<p data-start=\"147\" data-end=\"582\">Spole\u010dnost Ecolab spolupracuje se spole\u010dnost\u00ed McLaren na dod\u00e1vk\u00e1ch udr\u017eiteln\u00fdch \u0159e\u0161en\u00ed pro \u00faklid a hygienu v provozech a za\u0159\u00edzen\u00edch t\u00fdmu. Jako sv\u011btov\u00fd l\u00eddr v oblasti vodohospod\u00e1\u0159sk\u00fdch a hygienick\u00fdch slu\u017eeb a prevence infekc\u00ed pom\u00e1h\u00e1 spole\u010dnost Ecolab udr\u017eovat vysok\u00e9 standardy \u010distoty a efektivity v paddocku i v technologick\u00e9m centru McLaren. Partnerstv\u00ed klade d\u016fraz na spole\u010dn\u00e9 zam\u011b\u0159en\u00ed na v\u00fdkonnost, udr\u017eitelnost a provozn\u00ed dokonalost.  <\/p>\n<h3 data-start=\"0\" data-end=\"11\"><strong data-start=\"0\" data-end=\"9\">Motul<\/strong><\/h3>\n<p data-start=\"13\" data-end=\"69\"><strong data-start=\"13\" data-end=\"26\">Pr\u016fmysl:<\/strong> Automobilov\u00e1 maziva a provozn\u00ed kapaliny<\/p>\n<p data-start=\"71\" data-end=\"648\">Motul je glob\u00e1ln\u00ed francouzsk\u00e1 spole\u010dnost, kter\u00e1 se specializuje na p\u0159\u00edpravu, v\u00fdrobu a distribuci vysoce v\u00fdkonn\u00fdch maziv a pokro\u010dil\u00fdch kapalin pro automobilov\u00fd pr\u016fmysl, motorov\u00e9 sporty, pr\u016fmyslov\u00e9 a speci\u00e1ln\u00ed aplikace. Spole\u010dnost Motul, kter\u00e1 byla zalo\u017eena v roce 1853, byla pr\u016fkopn\u00edkem prvn\u00edho 100% syntetick\u00e9ho v\u00edcestup\u0148ov\u00e9ho maziva se svou vlajkovou lod\u00ed <strong data-start=\"390\" data-end=\"404\">Motul 300V<\/strong> a vybudovala si pov\u011bst inov\u00e1tora, elitn\u00edho v\u00fdrobce a technick\u00e9ho experta v oblasti spalovac\u00edch, hybridn\u00edch a elektrifikovan\u00fdch pohonn\u00fdch jednotek a poskytuje slu\u017eby z\u00e1kazn\u00edk\u016fm ve v\u00edce ne\u017e 160 zem\u00edch sv\u011bta. <\/p>\n<h3 data-start=\"128\" data-end=\"143\"><strong data-start=\"128\" data-end=\"141\">Oneflight<\/strong><\/h3>\n<p data-start=\"145\" data-end=\"200\"><strong data-start=\"145\" data-end=\"158\">Pr\u016fmysl:<\/strong> Luxusn\u00ed soukrom\u00e1 leteck\u00e1 doprava a cestovn\u00ed slu\u017eby<\/p>\n<p data-start=\"202\" data-end=\"776\">Oneflight International je glob\u00e1ln\u00ed leteck\u00e1 spole\u010dnost, kter\u00e1 sv\u00fdm \u010dlen\u016fm poskytuje bezprobl\u00e9mov\u00fd p\u0159\u00edstup k celosv\u011btov\u00e9 s\u00edti soukrom\u00fdch letadel prost\u0159ednictv\u00edm vlastn\u00ed rezerva\u010dn\u00ed technologie <strong data-start=\"385\" data-end=\"394\">BAJit<\/strong>. Spole\u010dnost Oneflight byla zalo\u017eena v roce 2010 a stala se p\u0159edn\u00edm poskytovatelem vysoce v\u00fdkonn\u00fdch a luxusn\u00edch \u0159e\u0161en\u00ed pro cestov\u00e1n\u00ed soukrom\u00fdmi letadly, kter\u00fd poskytuje glob\u00e1ln\u00ed klientele p\u0159\u00edstup na vy\u017e\u00e1d\u00e1n\u00ed k v\u00edce ne\u017e 7 000 soukrom\u00fdm letadl\u016fm prost\u0159ednictv\u00edm partnerstv\u00ed s v\u00edce ne\u017e 700 provozovateli charterov\u00fdch let\u016f &#8211; to v\u0161e podpo\u0159eno \u0161pi\u010dkov\u00fdmi slu\u017ebami a technologicky vysp\u011bl\u00fdm rezerva\u010dn\u00edm syst\u00e9mem.   <span class=\"\" data-state=\"closed\"><\/span><\/p>\n<h3 data-start=\"589\" data-end=\"599\">Okta<\/h3>\n<p data-start=\"600\" data-end=\"660\"><strong data-start=\"600\" data-end=\"613\">Pr\u016fmysl:<\/strong> Kybernetick\u00e1 bezpe\u010dnost &#8211; spr\u00e1va identit a p\u0159\u00edstupu<\/p>\n<p data-start=\"662\" data-end=\"1060\">Spole\u010dnost Okta poskytuje spole\u010dnosti McLaren bezpe\u010dn\u00e9 a bezprobl\u00e9mov\u00e9 \u0159e\u0161en\u00ed spr\u00e1vy identit a p\u0159\u00edstupu. Umo\u017en\u011bn\u00edm bezpe\u010dn\u00e9ho p\u0159ihla\u0161ov\u00e1n\u00ed a ochrany dat nap\u0159\u00ed\u010d cloudov\u00fdmi platformami pom\u00e1h\u00e1 spole\u010dnost Okta chr\u00e1nit citliv\u00e9 informace a syst\u00e9my v re\u00e1ln\u00e9m \u010dase, kter\u00e9 jsou pro z\u00e1vodn\u00ed provoz McLarenu kl\u00ed\u010dov\u00e9. Toto partnerstv\u00ed zd\u016fraz\u0148uje v\u00fdznam digit\u00e1ln\u00edho zabezpe\u010den\u00ed v prost\u0159ed\u00ed s vysok\u00fdmi s\u00e1zkami a rychl\u00fdm pohybem, jako je Formule 1.  <\/p>\n<h3 data-start=\"226\" data-end=\"245\"><strong data-start=\"226\" data-end=\"243\">Pure Electric<\/strong><\/h3>\n<p data-start=\"247\" data-end=\"315\"><strong data-start=\"247\" data-end=\"260\">Pr\u016fmysl:<\/strong> \u0158e\u0161en\u00ed pro nab\u00edjen\u00ed elektrick\u00fdch vozidel a \u010distou mobilitu<\/p>\n<p data-start=\"317\" data-end=\"973\">Spole\u010dnost Pure Electric je p\u0159edn\u00edm poskytovatelem infrastruktury pro nab\u00edjen\u00ed elektromobil\u016f a \u0159e\u0161en\u00ed \u010dist\u00e9 mobility ve Velk\u00e9 Brit\u00e1nii a Evrop\u011b. Spole\u010dnost byla zalo\u017eena v roce 2015, s\u00eddl\u00ed v Lond\u00fdn\u011b a nab\u00edz\u00ed komplexn\u00ed portfolio produkt\u016f pro dom\u00e1c\u00ed, komer\u010dn\u00ed a ve\u0159ejn\u00e9 nab\u00edjen\u00ed a slu\u017eby instalace a \u00fadr\u017eby, d\u00edky nim\u017e je zav\u00e1d\u011bn\u00ed elektromobil\u016f jednodu\u0161\u0161\u00ed, rychlej\u0161\u00ed a spolehliv\u011bj\u0161\u00ed pro podniky i spot\u0159ebitele. Spole\u010dnost Pure Electric se stala referen\u010dn\u00edm bodem pro udr\u017eitelnou mobilitu a kombinuje inovativn\u00ed hardware, softwarovou spr\u00e1vu energie a slu\u017eby zam\u011b\u0159en\u00e9 na z\u00e1kazn\u00edka.  <\/p>\n<h3 data-start=\"1531\" data-end=\"1544\">Dropbox<\/h3>\n<p data-start=\"1545\" data-end=\"1606\"><strong data-start=\"1545\" data-end=\"1558\">Pr\u016fmysl:<\/strong> Cloudov\u00e9 slu\u017eby &#8211; ukl\u00e1d\u00e1n\u00ed soubor\u016f a spolupr\u00e1ce<\/p>\n<p data-start=\"1608\" data-end=\"2009\">Dropbox podporuje efektivitu pracovn\u00edch postup\u016f spole\u010dnosti McLaren t\u00edm, \u017ee umo\u017e\u0148uje rychl\u00e9 a spolehliv\u00e9 cloudov\u00e9 \u00falo\u017ei\u0161t\u011b a t\u00fdmovou spolupr\u00e1ci nap\u0159\u00ed\u010d lokalitami a \u010dasov\u00fdmi p\u00e1smy. Dropbox zaji\u0161\u0165uje, \u017ee zam\u011bstnanci spole\u010dnosti McLaren maj\u00ed bezpe\u010dn\u00fd a okam\u017eit\u00fd p\u0159\u00edstup k d\u016fle\u017eit\u00fdm soubor\u016fm, kdy\u017e na tom nejv\u00edce z\u00e1le\u017e\u00ed. Toto partnerstv\u00ed podtrhuje agilitu a konektivitu jako konkuren\u010dn\u00ed v\u00fdhody v modern\u00edm motorsportu.  <\/p>\n<h3 data-start=\"92\" data-end=\"104\">DeWalt<\/h3>\n<p data-start=\"105\" data-end=\"149\"><strong data-start=\"105\" data-end=\"118\">Pr\u016fmysl:<\/strong> N\u00e1\u0159ad\u00ed a pr\u016fmyslov\u00e1 za\u0159\u00edzen\u00ed<\/p>\n<p data-start=\"151\" data-end=\"574\">DEWALT, d\u016fv\u011bryhodn\u00e1 zna\u010dka v oblasti profesion\u00e1ln\u00edho elektrick\u00e9ho n\u00e1\u0159ad\u00ed a vybaven\u00ed, podporuje McLaren odolnost\u00ed a p\u0159esnost\u00ed pot\u0159ebnou v n\u00e1ro\u010dn\u00e9m prost\u0159ed\u00ed Formule 1. A\u0165 u\u017e v gar\u00e1\u017ei nebo p\u0159i rychl\u00fdch zast\u00e1vk\u00e1ch v boxech, n\u00e1\u0159ad\u00ed DEWALT p\u0159isp\u00edv\u00e1 k udr\u017een\u00ed mechanick\u00e9ho v\u00fdkonu a spolehlivosti. Partnerstv\u00ed spojuje ob\u011b zna\u010dky d\u00edky spole\u010dn\u00e9mu z\u00e1vazku k \u0159emesln\u00e9mu zpracov\u00e1n\u00ed, rychlosti a odolnosti pod tlakem.  <\/p>\n<h3 data-start=\"581\" data-end=\"600\">Goldman Sachs<\/h3>\n<p data-start=\"601\" data-end=\"675\"><strong data-start=\"601\" data-end=\"614\">Pr\u016fmysl:<\/strong> Finan\u010dn\u00ed slu\u017eby &#8211; investi\u010dn\u00ed bankovnictv\u00ed a spr\u00e1va aktiv<\/p>\n<p data-start=\"677\" data-end=\"1046\">Goldman Sachs p\u0159in\u00e1\u0161\u00ed spole\u010dnosti McLaren finan\u010dn\u00ed zku\u0161enosti a strategick\u00fd pohled na v\u011bc v r\u00e1mci partnerstv\u00ed zam\u011b\u0159en\u00e9ho na udr\u017eitelnost a inovace. Spolupr\u00e1ce zd\u016fraz\u0148uje spole\u010dn\u00e9 \u00fasil\u00ed v oblasti podpory dekarbonizace, v\u00fdkonnosti zalo\u017een\u00e9 na datech a dlouhodob\u00e9ho pl\u00e1nov\u00e1n\u00ed &#8211; propojen\u00ed sv\u011bta vysok\u00fdch financ\u00ed s preciznost\u00ed a discipl\u00ednou z\u00e1vod\u016f Formule 1. <\/p>\n<h3 data-start=\"1053\" data-end=\"1066\">Workday<\/h3>\n<p data-start=\"1067\" data-end=\"1127\"><strong data-start=\"1067\" data-end=\"1080\">Pr\u016fmysl:<\/strong> Podnikov\u00fd software &#8211; HR, finance a pl\u00e1nov\u00e1n\u00ed<\/p>\n<p data-start=\"1129\" data-end=\"1524\">Workday podporuje intern\u00ed operace spole\u010dnosti McLaren poskytov\u00e1n\u00edm cloudov\u00fdch podnikov\u00fdch \u0159e\u0161en\u00ed pro finance, lidsk\u00e9 zdroje a pl\u00e1nov\u00e1n\u00ed zdroj\u016f. Jejich platforma pom\u00e1h\u00e1 spole\u010dnosti McLaren zefektivnit rozhodov\u00e1n\u00ed, \u0159\u00eddit talenty a zlep\u0161it organiza\u010dn\u00ed agilitu &#8211; zaji\u0161\u0165uje, \u017ee v\u00fdkonnost t\u00fdmu v z\u00e1kulis\u00ed je stejn\u011b dokonal\u00e1 jako na z\u00e1vodn\u00ed dr\u00e1ze. Je to spolupr\u00e1ce postaven\u00e1 na datech, rychlosti a lidsk\u00e9m potenci\u00e1lu.  <\/p>\n<h3 data-start=\"86\" data-end=\"98\">Hilton<\/h3>\n<p data-start=\"99\" data-end=\"145\"><strong data-start=\"99\" data-end=\"112\">Pr\u016fmysl:<\/strong> Pohostinstv\u00ed &#8211; hotely a resorty<\/p>\n<p data-start=\"147\" data-end=\"548\">Hilton je dlouholet\u00fdm partnerem McLarenu a poskytuje \u010dlen\u016fm t\u00fdmu pr\u00e9miov\u00e9 ubytov\u00e1n\u00ed a pohostinsk\u00e9 slu\u017eby po celou dobu z\u00e1vod\u016f. Tato spolupr\u00e1ce zaji\u0161\u0165uje pohodl\u00ed, konzistenci a logistickou efektivitu b\u011bhem intenzivn\u00edch cest. D\u00edky sd\u00edlen\u00fdm hodnot\u00e1m dokonalosti a zku\u0161enostem pom\u00e1h\u00e1 Hilton t\u00fdmu McLaren z\u016fstat sv\u011b\u017e\u00ed, soust\u0159ed\u011bn\u00fd a p\u0159ipraven\u00fd pod\u00e1vat v\u00fdkony na nejvy\u0161\u0161\u00ed \u00farovni.  <\/p>\n<h3 data-start=\"555\" data-end=\"568\">Alteryx<\/h3>\n<p data-start=\"569\" data-end=\"612\"><strong data-start=\"569\" data-end=\"582\">Pr\u016fmysl:<\/strong> Anal\u00fdza dat a automatizace<\/p>\n<p data-start=\"614\" data-end=\"993\">Alteryx vybavuje spole\u010dnost McLaren pokro\u010dil\u00fdmi n\u00e1stroji pro anal\u00fdzu dat a automatizaci proces\u016f, kter\u00e9 podporuj\u00ed optimalizaci v\u00fdkonu a strategick\u00e9 rozhodov\u00e1n\u00ed. Zjednodu\u0161en\u00edm slo\u017eit\u00fdch datov\u00fdch pracovn\u00edch postup\u016f umo\u017e\u0148uje Alteryx spole\u010dnosti McLaren p\u0159em\u011bnit nezpracovanou telemetrii na u\u017eite\u010dn\u00e9 poznatky &#8211; rychleji a efektivn\u011bji. Toto partnerstv\u00ed zd\u016fraz\u0148uje z\u00e1sadn\u00ed roli dat v sout\u011b\u017en\u00edm prost\u0159ed\u00ed motorsportu.  <\/p>\n<h3 data-start=\"1479\" data-end=\"1497\">Google Cloud<\/h3>\n<p data-start=\"1498\" data-end=\"1534\"><strong data-start=\"1498\" data-end=\"1511\">Pr\u016fmysl:<\/strong> Cloud Computing &amp; AI<\/p>\n<p data-start=\"1536\" data-end=\"1913\">Google Cloud poskytuje datovou infrastrukturu spole\u010dnosti McLaren se \u0161k\u00e1lovateln\u00fdmi \u0159e\u0161en\u00edmi zalo\u017een\u00fdmi na um\u011bl\u00e9 inteligenci, kter\u00e1 podporuj\u00ed simulace, strategii a in\u017een\u00fdrsk\u00e1 rozhodnut\u00ed. Google Cloud umo\u017e\u0148uje spole\u010dnosti McLaren zpracov\u00e1vat a interpretovat obrovsk\u00e9 soubory dat v re\u00e1ln\u00e9m \u010dase, od optimalizace nastaven\u00ed z\u00e1vod\u016f a\u017e po zrychlen\u00ed v\u00fdvojov\u00fdch cykl\u016f. Je to partnerstv\u00ed, jeho\u017e ko\u0159eny tkv\u00ed v inovac\u00edch, agilit\u011b a vysoce v\u00fdkonn\u00fdch v\u00fdpo\u010dtech.  <\/p>\n<h3 data-start=\"1920\" data-end=\"1934\">Deloitte<\/h3>\n<p data-start=\"1935\" data-end=\"2002\"><strong data-start=\"1935\" data-end=\"1948\">Pr\u016fmysl:<\/strong> Profesion\u00e1ln\u00ed slu\u017eby &#8211; poradenstv\u00ed, audit, strategie<\/p>\n<p data-start=\"2004\" data-end=\"2375\">Deloitte podporuje spole\u010dnost McLaren prost\u0159ednictv\u00edm strategick\u00e9ho poradenstv\u00ed, digit\u00e1ln\u00ed transformace a provozn\u00ed optimalizace. Na z\u00e1klad\u011b hlubok\u00fdch odborn\u00fdch znalost\u00ed nap\u0159\u00ed\u010d odv\u011btv\u00edmi pom\u00e1h\u00e1 spole\u010dnost Deloitte zvy\u0161ovat v\u00fdkonnost nap\u0159\u00ed\u010d podnikov\u00fdmi funkcemi, jako jsou finance, logistika a udr\u017eitelnost. Toto partnerstv\u00ed kombinuje analytickou p\u0159\u00edsnost s kreativn\u00edm my\u0161len\u00edm s c\u00edlem zv\u00fd\u0161it efektivitu a dlouhodob\u00fd r\u016fst.  <\/p>\n<h3 data-start=\"2797\" data-end=\"2809\">Splunk<\/h3>\n<p data-start=\"2810\" data-end=\"2872\"><strong data-start=\"2810\" data-end=\"2823\">Pr\u016fmysl:<\/strong> Monitorov\u00e1n\u00ed dat, pozorovatelnost a kybernetick\u00e1 bezpe\u010dnost<\/p>\n<p data-start=\"2874\" data-end=\"3246\">Splunk pom\u00e1h\u00e1 spole\u010dnosti McLaren p\u0159em\u011bnit strojov\u00e1 data na provozn\u00ed informace prost\u0159ednictv\u00edm n\u00e1stroj\u016f pro monitorov\u00e1n\u00ed v re\u00e1ln\u00e9m \u010dase, anal\u00fdzu protokol\u016f a vizualizaci v\u00fdkonu. D\u00edky aplikac\u00edm v oblasti in\u017een\u00fdrstv\u00ed, zabezpe\u010den\u00ed IT a t\u00fdmov\u00e9 strategie zlep\u0161uje Splunk situa\u010dn\u00ed pov\u011bdom\u00ed a schopnost reagovat na z\u00e1vodn\u00ed v\u00edkendy. Tato spolupr\u00e1ce odr\u00e1\u017e\u00ed spole\u010dn\u00e9 zam\u011b\u0159en\u00ed na viditelnost, agilitu a odolnost.  <\/p>\n<h3 data-start=\"137\" data-end=\"161\"><strong data-start=\"137\" data-end=\"159\">Schneider Electric<\/strong><\/h3>\n<p data-start=\"163\" data-end=\"219\"><strong data-start=\"163\" data-end=\"176\">Pr\u016fmysl:<\/strong> Energetick\u00e9 technologie a digit\u00e1ln\u00ed transformace<\/p>\n<p data-start=\"221\" data-end=\"864\">Spole\u010dnost Schneider Electric SE je celosv\u011btov\u00fdm l\u00eddrem v oblasti energetick\u00fdch technologi\u00ed, elektrifikace, automatizace a digitalizace, kter\u00e9 pom\u00e1haj\u00ed pr\u016fmyslu, budov\u00e1m, datov\u00fdm centr\u016fm, infrastruktu\u0159e a dom\u00e1cnostem fungovat efektivn\u011bji, udr\u017eiteln\u011bji a odoln\u011bji. Spole\u010dnost se s\u00eddlem v Rueil-Malmaison ve Francii poskytuje slu\u017eby z\u00e1kazn\u00edk\u016fm ve v\u00edce ne\u017e 100 zem\u00edch s portfoliem inteligentn\u00edch za\u0159\u00edzen\u00ed, softwarov\u011b definovan\u00fdch architektur, syst\u00e9m\u016f poh\u00e1n\u011bn\u00fdch um\u011blou inteligenc\u00ed a digit\u00e1ln\u00edch slu\u017eeb a je trvale uzn\u00e1v\u00e1na mezi nejudr\u017eiteln\u011bj\u0161\u00edmi spole\u010dnostmi na sv\u011bt\u011b s p\u0159ibli\u017en\u011b <strong data-start=\"770\" data-end=\"825\">160 000 zam\u011bstnanci a jedn\u00edm milionem partner\u016f po cel\u00e9m sv\u011bt\u011b<\/strong>. <\/p>\n<h3 data-start=\"3253\" data-end=\"3276\">Optim\u00e1ln\u00ed v\u00fd\u017eiva<\/h3>\n<p data-start=\"3277\" data-end=\"3330\"><strong data-start=\"3277\" data-end=\"3290\">Pr\u016fmysl:<\/strong> Sportovn\u00ed v\u00fd\u017eiva a zdravotn\u00ed dopl\u0148ky<\/p>\n<p data-start=\"3332\" data-end=\"3725\">Spole\u010dnost Optimum Nutrition dod\u00e1v\u00e1 jezdc\u016fm a \u010dlen\u016fm t\u00fdmu McLaren vysoce kvalitn\u00ed v\u00fd\u017eivov\u00e9 produkty ur\u010den\u00e9 k podpo\u0159e v\u00fdkonu, vytrvalosti a regenerace. Jej\u00ed nab\u00eddka je integrov\u00e1na do \u0161ir\u0161\u00edho programu spole\u010dnosti McLaren zam\u011b\u0159en\u00e9ho na lidsk\u00fd v\u00fdkon, od proteinov\u00fdch dopl\u0148k\u016f a\u017e po hydrata\u010dn\u00ed \u0159e\u0161en\u00ed. Toto partnerstv\u00ed podtrhuje v\u00fdznam fyzick\u00e9 p\u0159ipravenosti a v\u011bdeck\u00e9 podpory ve vrcholov\u00e9m motorsportu.  <\/p>\n<h3 data-start=\"99\" data-end=\"117\">Greene Tweed<\/h3>\n<p data-start=\"118\" data-end=\"176\"><strong data-start=\"118\" data-end=\"131\">Pr\u016fmysl:<\/strong> Pokro\u010dil\u00e9 materi\u00e1ly a technick\u00e1 \u0159e\u0161en\u00ed<\/p>\n<p data-start=\"178\" data-end=\"557\">Spole\u010dnost Greene Tweed dod\u00e1v\u00e1 spole\u010dnosti McLaren vysoce v\u00fdkonn\u00e9 t\u011bsnic\u00ed, kompozitn\u00ed a termoplastick\u00e9 komponenty ur\u010den\u00e9 do extr\u00e9mn\u00edch podm\u00ednek. Tyto materi\u00e1ly, zn\u00e1m\u00e9 svou p\u0159esnost\u00ed a odolnost\u00ed, hraj\u00ed kl\u00ed\u010dovou roli p\u0159i zvy\u0161ov\u00e1n\u00ed spolehlivosti a \u00fa\u010dinnosti vozidla. Partnerstv\u00ed klade d\u016fraz na spole\u010dn\u00e9 hodnoty t\u00fdkaj\u00edc\u00ed se inovac\u00ed, technick\u00e9 dokonalosti a v\u00fdkonnosti pod tlakem.  <\/p>\n<h3 data-start=\"564\" data-end=\"578\">T-Mobile<\/h3>\n<p data-start=\"579\" data-end=\"631\"><strong data-start=\"579\" data-end=\"592\">Pr\u016fmysl:<\/strong> Telekomunikace a 5G konektivita<\/p>\n<p data-start=\"633\" data-end=\"1024\">T-Mobile podporuje McLaren pokro\u010dil\u00fdmi \u0159e\u0161en\u00edmi p\u0159ipojen\u00ed, v\u010detn\u011b vysokorychlostn\u00ed komunikace 5G, kter\u00e1 usnad\u0148uje sd\u00edlen\u00ed dat a koordinaci t\u00fdm\u016f v re\u00e1ln\u00e9m \u010dase. Jejich technologie pom\u00e1h\u00e1 umo\u017enit rychl\u00fd a spolehliv\u00fd p\u0159enos telemetrie a videa mezi gar\u00e1\u017eemi a z\u00e1vodn\u00edmi in\u017een\u00fdry. Spolupr\u00e1ce odr\u00e1\u017e\u00ed rostouc\u00ed v\u00fdznam rychlosti bezdr\u00e1tov\u00e9ho p\u0159ipojen\u00ed a mobility v provozu motorsportu.  <\/p>\n<h3 data-start=\"1430\" data-end=\"1449\">Richard Mille<\/h3>\n<p data-start=\"1450\" data-end=\"1484\"><strong data-start=\"1450\" data-end=\"1463\">Pr\u016fmysl:<\/strong> Luxusn\u00ed hodin\u00e1\u0159stv\u00ed<\/p>\n<p data-start=\"1486\" data-end=\"1875\">Richard Mille p\u0159in\u00e1\u0161\u00ed do McLarenu \u0161pi\u010dkov\u00e9 \u0159emesln\u00e9 zpracov\u00e1n\u00ed a in\u017een\u00fdrskou p\u0159esnost d\u00edky partnerstv\u00ed zalo\u017een\u00e9mu na spole\u010dn\u00fdch principech v\u00fdkonu a inovac\u00ed. Jejich ultralehk\u00e9, technologicky vysp\u011bl\u00e9 hodinky \u010dasto vyu\u017e\u00edvaj\u00ed materi\u00e1ly pou\u017e\u00edvan\u00e9 ve Formuli 1 a n\u011bkolik limitovan\u00fdch edic hodinek bylo vyvinuto spole\u010dn\u011b se spole\u010dnost\u00ed McLaren. Tato spolupr\u00e1ce je spojen\u00edm elitn\u00ed horologie a elitn\u00edho motorsportu.  <\/p>\n<h3 data-start=\"1882\" data-end=\"1893\">Udemy<\/h3>\n<p data-start=\"1894\" data-end=\"1947\"><strong data-start=\"1894\" data-end=\"1907\">Pr\u016fmysl:<\/strong> Online vzd\u011bl\u00e1v\u00e1n\u00ed a vzd\u011bl\u00e1vac\u00ed platformy<\/p>\n<p data-start=\"1949\" data-end=\"2310\">Udemy podporuje spole\u010dnost McLaren prost\u0159ednictv\u00edm p\u0159\u00edstupu ke glob\u00e1ln\u00ed vzd\u011bl\u00e1vac\u00ed platform\u011b zam\u011b\u0159en\u00e9 na zvy\u0161ov\u00e1n\u00ed kvalifikace, veden\u00ed a technick\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed. Partnerstv\u00ed odr\u00e1\u017e\u00ed z\u00e1vazek spole\u010dnosti McLaren k neust\u00e1l\u00e9mu zlep\u0161ov\u00e1n\u00ed a umo\u017e\u0148uje \u010dlen\u016fm t\u00fdmu nap\u0159\u00ed\u010d odd\u011blen\u00edmi r\u016fst prost\u0159ednictv\u00edm upraven\u00e9ho vzd\u011bl\u00e1vac\u00edho obsahu. Spojuje vysokou v\u00fdkonnost na z\u00e1vodn\u00ed dr\u00e1ze s osobn\u00edm rozvojem mimo ni.  <\/p>\n<h3 data-start=\"2317\" data-end=\"2331\">Medallia<\/h3>\n<p data-start=\"2332\" data-end=\"2389\"><strong data-start=\"2332\" data-end=\"2345\">Pr\u016fmysl:<\/strong> \u0158\u00edzen\u00ed z\u00e1kaznick\u00fdch a zam\u011bstnaneck\u00fdch zku\u0161enost\u00ed<\/p>\n<p data-start=\"2391\" data-end=\"2752\">Spole\u010dnost Medallia poskytuje spole\u010dnosti McLaren p\u0159ehled o zku\u0161enostech t\u00fdmu, fanou\u0161k\u016f a partner\u016f prost\u0159ednictv\u00edm z\u00edsk\u00e1v\u00e1n\u00ed a anal\u00fdzy zp\u011btn\u00e9 vazby nap\u0159\u00ed\u010d digit\u00e1ln\u00edmi a fyzick\u00fdmi kontaktn\u00edmi body. Jejich n\u00e1stroje pom\u00e1haj\u00ed spole\u010dnosti McLaren zlep\u0161it rozhodov\u00e1n\u00ed v oblasti anga\u017eovanosti, spokojenosti a hodnoty zna\u010dky. Spolupr\u00e1ce ukazuje, jak naslouch\u00e1n\u00ed lidem na trati i mimo ni m\u016f\u017ee p\u0159in\u00e9st m\u011b\u0159iteln\u00e9 v\u00fdsledky.  <\/p>\n<h3 data-start=\"2759\" data-end=\"2770\">FxPro<\/h3>\n<p data-start=\"2771\" data-end=\"2822\"><strong data-start=\"2771\" data-end=\"2784\">Pr\u016fmysl:<\/strong> Online obchodov\u00e1n\u00ed a finan\u010dn\u00ed slu\u017eby<\/p>\n<p data-start=\"2824\" data-end=\"3139\">FxPro, glob\u00e1ln\u00ed platforma pro online obchodov\u00e1n\u00ed, vyu\u017e\u00edv\u00e1 partnerstv\u00ed se spole\u010dnost\u00ed McLaren ke spojen\u00ed s publikem, kter\u00e9 je nad\u0161en\u00e9 do rychlosti, strategie a p\u0159esnosti. Tato spolupr\u00e1ce spojuje dva vysoce v\u00fdkonn\u00e9 sv\u011bty &#8211; motoristick\u00fd sport a finan\u010dn\u00ed obchodov\u00e1n\u00ed &#8211; kde je \u00fasp\u011bch zalo\u017een na anal\u00fdze, na\u010dasov\u00e1n\u00ed a prov\u00e1d\u011bn\u00ed pod tlakem. <\/p>\n<h3 data-start=\"3146\" data-end=\"3162\">Smartsheet<\/h3>\n<p data-start=\"3163\" data-end=\"3219\"><strong data-start=\"3163\" data-end=\"3176\">Pr\u016fmysl:<\/strong> \u0158\u00edzen\u00ed projekt\u016f a automatizace pracovn\u00edch postup\u016f<\/p>\n<p data-start=\"3221\" data-end=\"3588\">Smartsheet podporuje \u0159\u00edzen\u00ed projekt\u016f a ud\u00e1lost\u00ed spole\u010dnosti McLaren pomoc\u00ed n\u00e1stroj\u016f pro spolupr\u00e1ci, kter\u00e9 zefektiv\u0148uj\u00ed pl\u00e1nov\u00e1n\u00ed, komunikaci a realizaci. A\u0165 u\u017e jde o koordinaci slo\u017eit\u00e9 z\u00e1vodn\u00ed logistiky nebo marketingov\u00fdch aktivit, platforma Smartsheet zaji\u0161\u0165uje p\u0159ehled a efektivitu v cel\u00e9m t\u00fdmu. Je to partnerstv\u00ed postaven\u00e9 na struktu\u0159e, p\u0159izp\u016fsobivosti a rychl\u00e9m pln\u011bn\u00ed \u00fakol\u016f.  <\/p>\n<h3 data-start=\"3595\" data-end=\"3610\">Airwallex<\/h3>\n<p data-start=\"3611\" data-end=\"3671\"><strong data-start=\"3611\" data-end=\"3624\">Pr\u016fmysl:<\/strong> Finan\u010dn\u00ed technologie &#8211; p\u0159eshrani\u010dn\u00ed platby<\/p>\n<p data-start=\"3673\" data-end=\"4019\">Airwallex umo\u017e\u0148uje spole\u010dnosti McLaren p\u0159esouvat pen\u00edze po cel\u00e9m sv\u011bt\u011b rychle a p\u0159esn\u011b. D\u00edky sv\u00e9 finan\u010dn\u00ed infrastruktu\u0159e pro v\u00edce m\u011bn m\u016f\u017ee t\u00fdm efektivn\u011bji spravovat p\u0159eshrani\u010dn\u00ed platby a devizov\u00e9 transakce &#8211; co\u017e je pro glob\u00e1ln\u00ed provoz, jako je Formule 1, kl\u00ed\u010dov\u00e9. Partnerstv\u00ed posiluje agilitu a kontrolu finan\u010dn\u00edch operac\u00ed v glob\u00e1ln\u00edm m\u011b\u0159\u00edtku.  <\/p>\n<h3 data-start=\"86\" data-end=\"99\"><span style=\"font-size: 16px;\">LEGO<\/span><\/h3>\n<p data-start=\"527\" data-end=\"575\"><strong data-start=\"527\" data-end=\"540\">Pr\u016fmysl:<\/strong> Hra\u010dky a vzd\u011bl\u00e1vac\u00ed z\u00e1bava<\/p>\n<p data-start=\"577\" data-end=\"942\">LEGO spolupracuje se spole\u010dnost\u00ed McLaren na spole\u010dn\u00fdch zna\u010dkov\u00fdch stavebnic\u00edch, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed vzru\u0161en\u00ed z Formule 1 fanou\u0161k\u016fm v\u0161ech v\u011bkov\u00fdch kategori\u00ed. Tyto detailn\u011b propracovan\u00e9 a sestaviteln\u00e9 sady nab\u00edzej\u00ed hrav\u00fd a p\u0159\u00edstupn\u00fd vstup do motoristick\u00e9ho sportu a spojuj\u00ed kreativitu s in\u017een\u00fdrstv\u00edm. Toto partnerstv\u00ed posiluje p\u0159ita\u017elivost zna\u010dky McLaren nap\u0159\u00ed\u010d generacemi a prohlubuje zapojen\u00ed fanou\u0161k\u016f prost\u0159ednictv\u00edm interaktivn\u00edho vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f.  <\/p>\n<h3 data-start=\"949\" data-end=\"959\">TUMI<\/h3>\n<p data-start=\"960\" data-end=\"1012\"><strong data-start=\"960\" data-end=\"973\">Pr\u016fmysl:<\/strong> Pr\u00e9miov\u00e9 cestovn\u00ed dopl\u0148ky a zavazadla<\/p>\n<p data-start=\"1014\" data-end=\"1353\">Spole\u010dnost TUMI podporuje spole\u010dnost McLaren luxusn\u00edmi cestovn\u00edmi \u0159e\u0161en\u00edmi, kter\u00e1 kombinuj\u00ed elegantn\u00ed estetiku s robustn\u00ed funk\u010dnost\u00ed. V\u00fdrobky TUMI pom\u00e1haj\u00ed t\u00fdmu efektivn\u011b a stylov\u011b se pohybovat po n\u00e1ro\u010dn\u00e9m sv\u011btov\u00e9m kalend\u00e1\u0159i F1, od p\u0159\u00edru\u010dn\u00edch zavazadel a\u017e po cestovn\u00ed soupravy. Tato spolupr\u00e1ce symbolizuje pohyb, vytrvalost a dokonal\u00fd design &#8211; hodnoty, kter\u00e9 ob\u011b zna\u010dky sd\u00edlej\u00ed.  <\/p>\n<h3 data-start=\"1360\" data-end=\"1371\">Reiss<\/h3>\n<p data-start=\"1372\" data-end=\"1415\"><strong data-start=\"1372\" data-end=\"1385\">Pr\u016fmysl:<\/strong> M\u00f3dn\u00ed a lifestylov\u00e9 oble\u010den\u00ed<\/p>\n<p data-start=\"1417\" data-end=\"1714\">Spole\u010dnost Reiss je ofici\u00e1ln\u00edm partnerem spole\u010dnosti McLaren v oblasti cestovn\u00edho a lifestylov\u00e9ho oble\u010den\u00ed, kter\u00e9 poskytuje \u010dlen\u016fm t\u00fdmu sofistikovan\u00e9 a modern\u00ed oble\u010den\u00ed pro pr\u00e1ci mimo z\u00e1vodn\u00ed dr\u00e1hu. Toto partnerstv\u00ed dod\u00e1v\u00e1 image McLarenu rafinovan\u00fd sartori\u00e1ln\u00ed n\u00e1dech, kter\u00fd odr\u00e1\u017e\u00ed profesionalitu, modernost a styl p\u0159i ka\u017ed\u00e9m ve\u0159ejn\u00e9m vystoupen\u00ed. <\/p>\n<h3 data-start=\"2489\" data-end=\"2499\">CNBC<\/h3>\n<p data-start=\"2500\" data-end=\"2545\"><strong data-start=\"2500\" data-end=\"2513\">Pr\u016fmysl:<\/strong> M\u00e9dia a vys\u00edl\u00e1n\u00ed<\/p>\n<p data-start=\"2547\" data-end=\"2842\">CNBC spolupracuje se spole\u010dnost\u00ed McLaren na poskytov\u00e1n\u00ed obsahu, kter\u00fd propojuje sv\u011bt vysok\u00fdch financ\u00ed s vysok\u00fdm v\u00fdkonem. Spolupr\u00e1ce zahrnuje zna\u010dkov\u00e9 vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f a medi\u00e1ln\u00ed aktivace, kter\u00e9 zkoumaj\u00ed byznys Formule 1 a oslovuj\u00ed publikum se z\u00e1jmem o veden\u00ed, strategii a inovace. <\/p>\n<h3 data-start=\"94\" data-end=\"107\">Sikkens<\/h3>\n<p data-start=\"108\" data-end=\"162\"><strong data-start=\"108\" data-end=\"121\">Pr\u016fmysl:<\/strong> Automobilov\u00e9 n\u00e1t\u011brov\u00e9 hmoty a technologie lakov\u00e1n\u00ed<\/p>\n<p data-start=\"164\" data-end=\"520\">Sikkens, pr\u00e9miov\u00e1 zna\u010dka lak\u016f spole\u010dnosti AkzoNobel, dod\u00e1v\u00e1 McLarenu vysoce v\u00fdkonn\u00e9 n\u00e1t\u011bry pou\u017e\u00edvan\u00e9 na vozech t\u00fdmu Formule 1. N\u00e1t\u011bry Sikkens jsou zn\u00e1m\u00e9 sv\u00fdmi lehk\u00fdmi vlastnostmi, odolnost\u00ed a z\u00e1\u0159ivou povrchovou \u00fapravou a p\u0159isp\u00edvaj\u00ed jak k estetice, tak k technick\u00e9 \u00fa\u010dinnosti. Toto partnerstv\u00ed spojuje vizu\u00e1ln\u00ed efekt s inovacemi v oblasti udr\u017eiteln\u00fdch materi\u00e1l\u016f.  <\/p>\n<h3 data-start=\"527\" data-end=\"544\">Alpinestars<\/h3>\n<p data-start=\"545\" data-end=\"604\"><strong data-start=\"545\" data-end=\"558\">Pr\u016fmysl:<\/strong> Bezpe\u010dnostn\u00ed od\u011bvy a ochrann\u00e9 pom\u016fcky pro motoristick\u00fd sport<\/p>\n<p data-start=\"606\" data-end=\"931\">Spole\u010dnost Alpinestars poskytuje jezdc\u016fm a pos\u00e1dk\u00e1m v boxech McLarenu z\u00e1vodn\u00ed kombin\u00e9zy, rukavice, boty a ohnivzdorn\u00e9 vybaven\u00ed navr\u017een\u00e9 pro extr\u00e9mn\u00ed v\u00fdkon a bezpe\u010dnost. Vybaven\u00ed Alpinestars, kter\u00e9 je proslul\u00e9 nap\u0159\u00ed\u010d cel\u00fdm motorsportem, je lehk\u00e9, aerodynamick\u00e9 a vyhovuje po\u017eadavk\u016fm FIA, tak\u017ee poskytuje maxim\u00e1ln\u00ed ochranu, ani\u017e by bylo nutn\u00e9 ob\u011btovat pohodl\u00ed nebo hbitost v den z\u00e1vodu. <\/p>\n<h3 data-start=\"938\" data-end=\"951\">Ashurst<\/h3>\n<p data-start=\"952\" data-end=\"1000\"><strong data-start=\"952\" data-end=\"965\">Pr\u016fmysl:<\/strong> Pr\u00e1vn\u00ed slu\u017eby &#8211; glob\u00e1ln\u00ed advok\u00e1tn\u00ed kancel\u00e1\u0159<\/p>\n<p data-start=\"1002\" data-end=\"1332\">Ashurst podporuje spole\u010dnost McLaren jako pr\u00e1vn\u00ed a poradensk\u00fd partner a nab\u00edz\u00ed poradenstv\u00ed v oblastech, jako je obchodn\u00ed pr\u00e1vo, dodr\u017eov\u00e1n\u00ed p\u0159edpis\u016f a du\u0161evn\u00ed vlastnictv\u00ed. Tato spolupr\u00e1ce pom\u00e1h\u00e1 spole\u010dnosti McLaren orientovat se v pr\u00e1vn\u00edch slo\u017eitostech glob\u00e1ln\u00edho sportu a umo\u017e\u0148uje j\u00ed p\u0159ij\u00edmat chyt\u0159ej\u0161\u00ed a strategi\u010dt\u011bj\u0161\u00ed obchodn\u00ed rozhodnut\u00ed v oblasti sponzoringu, provozu a \u0159\u00edzen\u00ed. <\/p>\n<h3 data-start=\"1339\" data-end=\"1352\">Pirelli<\/h3>\n<p data-start=\"1353\" data-end=\"1400\"><strong data-start=\"1353\" data-end=\"1366\">Pr\u016fmysl:<\/strong> Pneumatiky &#8211; motoristick\u00fd a automobilov\u00fd pr\u016fmysl<\/p>\n<p data-start=\"1402\" data-end=\"1722\">Pirelli je v\u00fdhradn\u00edm dodavatelem pneumatik pro Formuli 1 a poskytuje McLarenu z\u00e1vodn\u00ed sm\u011bsi navr\u017een\u00e9 pro optim\u00e1ln\u00ed p\u0159ilnavost, odolnost a v\u00fdkon v r\u016fzn\u00fdch podm\u00ednk\u00e1ch na trati. Vztah mezi pneumatikami a t\u00fdmem je velmi d\u016fle\u017eit\u00fd a zahrnuje \u00fazkou spolupr\u00e1ci na nastaven\u00ed, strategii a anal\u00fdze dat o pneumatik\u00e1ch ka\u017ed\u00fd z\u00e1vodn\u00ed v\u00edkend. <\/p>\n<h3 data-start=\"2138\" data-end=\"2202\">KAUST (King Abdullah University of Science and Technology)<\/h3>\n<p data-start=\"2203\" data-end=\"2261\"><strong data-start=\"2203\" data-end=\"2216\">Pr\u016fmysl:<\/strong> Akademick\u00fd v\u00fdzkum a v\u00fdvoj technologi\u00ed<\/p>\n<p data-start=\"2263\" data-end=\"2575\">KAUST spolupracuje se spole\u010dnost\u00ed McLaren na \u0161pi\u010dkov\u00e9m v\u00fdzkumu v oblastech, jako je v\u00fdpo\u010detn\u00ed dynamika tekutin, um\u011bl\u00e1 inteligence a pokro\u010dil\u00e9 materi\u00e1ly. Toto akademicko-pr\u016fmyslov\u00e9 partnerstv\u00ed posiluje v\u00fdzkumn\u00e9 a v\u00fdvojov\u00e9 kapacity spole\u010dnosti McLaren a z\u00e1rove\u0148 poskytuje KAUST glob\u00e1ln\u00ed platformu pro prezentaci sv\u00fdch v\u011bdeck\u00fdch znalost\u00ed ve vysoce v\u00fdkonn\u00e9m kontextu. <\/p>\n<h2>Sta\u0148te se dal\u0161\u00edm sponzorem McLarenu v F1 s RTR Sports<\/h2>\n<p>Vzhledem k dominanci McLarenu F1 v roce 2025 a mno\u017estv\u00ed televizn\u00edho vys\u00edl\u00e1n\u00ed je ide\u00e1ln\u00ed \u010das na to, aby se va\u0161e zna\u010dka objevila na papi\u0148\u00e1c\u00edch. Ve spole\u010dnosti RTR Sports se specializujeme na <a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\"><strong>Sponzoring Formule 1<\/strong><\/a>, co\u017e z n\u00e1s \u010din\u00ed ide\u00e1ln\u00ed agenturu, kter\u00e1 v\u00e1m pom\u016f\u017ee st\u00e1t se dal\u0161\u00edm sponzorem McLarenu. Za\u010dn\u011bte svou cestu je\u0161t\u011b dnes.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1kladem \u00fasp\u011b\u0161n\u00e9ho sponzoringu Formule 1 je naj\u00edt spr\u00e1vn\u00fd t\u00fdm, kter\u00fd odr\u00e1\u017e\u00ed hodnoty a aspirace va\u0161\u00ed zna\u010dky. Pod\u00edvejme se, jak by t\u00fdm McLaren Formule 1 mohl b\u00fdt t\u00edm prav\u00fdm t\u00fdmem pro va\u0161i strategii sponzoringu F1. <\/p>\n","protected":false},"author":2,"featured_media":293331,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233,20229],"tags":[],"class_list":["post-242634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Portfolio sponzor\u016f McLaren F1 pro rok 2026<\/title>\n<meta name=\"description\" content=\"P\u0159evratn\u00fd model sponzoringu F1 spole\u010dnosti McLaren: Nejpokro\u010dilej\u0161\u00ed sponzorsk\u00fd 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