{"id":242639,"date":"2023-07-11T10:03:22","date_gmt":"2023-07-11T08:03:22","guid":{"rendered":"https:\/\/rtrsports.com\/sampanske-sponzorstvi-v-formulari-1-historie-a-dulezitost\/"},"modified":"2026-10-05T15:46:21","modified_gmt":"2026-10-05T13:46:21","slug":"sampanske-sponzorstvi-v-formulari-1-historie-a-dulezitost","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/champagne-sponsorship-in-formula-1-history-and-importance\/","title":{"rendered":"\u0160ampa\u0148sk\u00e9 ve Formuli 1: historie, dodavatel\u00e9 a hodnota pro sponzory"},"content":{"rendered":"<p><strong>Ofici\u00e1ln\u00edm \u0161ampa\u0148sk\u00fdm Formule 1 je od roku 2025 Mo\u00ebt &amp; Chandon: zna\u010dka se vr\u00e1tila na p\u00f3dium na z\u00e1klad\u011b desetilet\u00e9 dohody mezi F1 a LVMH ozn\u00e1men\u00e9 5. \u00fanora 2025, m\u00edsto Ferrari Trento (2021-2024). P\u0159\u00edpitek na p\u00f3diu F1 sah\u00e1 do roku 1950, kdy Mo\u00ebt daroval l\u00e1hev Juanu Manuelu Fangiovi; st\u0159\u00edk\u00e1n\u00ed naopak vzniklo p\u0159i 24 hodin\u00e1ch Le Mans v roce 1967 s Danem Gurneym.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v \u0159\u00edjnu 2026.<\/em><\/p>\n<p>Kdybychom m\u011bli v\u00edt\u011bzstv\u00ed destilovat do jedin\u00e9ho gesta, bylo by to pravd\u011bpodobn\u011b zat\u0159epat lahv\u00ed a post\u0159\u00edkat mechaniky. Je to ritu\u00e1l, kter\u00fd p\u016fsob\u00ed spont\u00e1nn\u011b, a \u010d\u00e1ste\u010dn\u011b i byl, ale dnes je z\u00e1rove\u0148 jedn\u00edm z nejcenn\u011bj\u0161\u00edch zna\u010dkov\u00fdch okam\u017eik\u016f ve sportu: p\u0159ich\u00e1z\u00ed na vrcholu emoc\u00ed, p\u0159ed celosv\u011btov\u00fdm publikem, ve stejn\u00e9m okam\u017eiku, kdy jezdec zved\u00e1 trofej. Najdete tu, odkud poch\u00e1z\u00ed, kdo ho v pr\u016fb\u011bhu let dod\u00e1val, pro\u010d m\u00e1 pro sponzora cenu a co se d\u011bje v jin\u00fdch sportech.<\/p>\n<h2>Jak\u00e9 \u0161ampa\u0148sk\u00e9 se dnes pou\u017e\u00edv\u00e1 na p\u00f3diu F1<\/h2>\n<p>Od roku 2025 je to Mo\u00ebt &amp; Chandon. T\u0159i nejlep\u0161\u00ed a v\u00edt\u011bzn\u00fd t\u00fdm slav\u00ed jeho lahvemi a zna\u010dka byla tak\u00e9 titul\u00e1rn\u00edm partnerem Velk\u00e9 ceny Belgie 2025. S n\u00e1vratem Mo\u00ebtu F1 uzav\u0159ela kapitolu Ferrari Trento, italsk\u00e9ho \u0161umiv\u00e9ho v\u00edna (ne \u0161ampa\u0148sk\u00e9ho), kter\u00e9 p\u0159i\u0161lo v roce 2021 po Carbonu a kr\u00e1tk\u00e9m n\u00e1vratu Mo\u00ebtu b\u011bhem pandemie. Posloupnost dodavatel\u016f podle rekonstrukc\u00ed:<\/p>\n<ul>\n<li><strong>od roku 1950:<\/strong> Mo\u00ebt &amp; Chandon, s prvn\u00ed lahv\u00ed pro Fangia na Velk\u00e9 cen\u011b Francie v Reme\u0161i;<\/li>\n<li><strong>2000-2015:<\/strong> G.H. Mumm;<\/li>\n<li><strong>2016-2017:<\/strong> Chandon, argentinsk\u00e1 verze domu, na n\u011bkolik Velk\u00fdch cen;<\/li>\n<li><strong>2017-2019:<\/strong> Champagne Carbon;<\/li>\n<li><strong>2020:<\/strong> Mo\u00ebt &amp; Chandon, v kr\u00e1tk\u00e9m n\u00e1vratu;<\/li>\n<li><strong>2021-2024:<\/strong> Ferrari Trento;<\/li>\n<li><strong>od roku 2025:<\/strong> Mo\u00ebt &amp; Chandon.<\/li>\n<\/ul>\n<p>Zdroje se neshoduj\u00ed v p\u0159esn\u00fdch letech prvn\u00ed smlouvy Mo\u00ebtu (n\u011bkdo uv\u00e1d\u00ed 1966, n\u011bkdo 1950-1999): podstatn\u00e9 je, \u017ee po desetilet\u00ed byl p\u0159\u00edpitek F1 jeho.<\/p>\n<h2>Jak vzniklo st\u0159\u00edk\u00e1n\u00ed<\/h2>\n<p>V roce 1950, po Velk\u00e9 cen\u011b Francie v Reims-Gueux, nab\u00eddl Mo\u00ebt &amp; Chandon l\u00e1hev Fangiovi: odtud poch\u00e1z\u00ed p\u0159\u00edpitek na p\u00f3diu. St\u0159\u00edk\u00e1n\u00ed p\u0159i\u0161lo pozd\u011bji a t\u00e9m\u011b\u0159 n\u00e1hodou. V roce 1966 v Le Mans s\u00e1m vysko\u010dil \u0161punt z jedn\u00e9 l\u00e1hve; v roce 1967 Dan Gurney, v\u00edt\u011bz s A.J. Foytem ve Fordu GT40, zat\u0159epal lahv\u00ed Mo\u00ebtu a post\u0159\u00edkal Henryho Forda II., Carrolla Shelbyho a ka\u017ed\u00e9ho kolem sebe. S\u00e1m to vypr\u00e1v\u011bl: bylo to spont\u00e1nn\u00ed gesto, bez my\u0161lenky zakl\u00e1dat tradici.<\/p>\n<h2>Pro\u010d m\u00e1 cenu pro sponzora<\/h2>\n<p>\u0160ampa\u0148sk\u00e9 na p\u00f3diu je u\u010debnicov\u00fdm p\u0159\u00edpadem um\u00edst\u011bn\u00ed zna\u010dky: produkt se objev\u00ed v okam\u017eiku nejvy\u0161\u0161\u00edch emoc\u00ed, v ruce v\u00edt\u011bze, a sc\u00e9na je nato\u010dena a sd\u00edlena po cel\u00e9m sv\u011bt\u011b. Pro luxusn\u00ed d\u016fm spo\u010d\u00edv\u00e1 hodnota ve spojen\u00ed v\u00edt\u011bzstv\u00ed a p\u0159\u00edpitku: zna\u010dka nestoj\u00ed jen vedle emoce, \u010din\u00ed ji rozpoznatelnou. S LVMH se nav\u00edc dohoda net\u00fdk\u00e1 jen p\u00f3dia: stejn\u00e9 desetilet\u00e9 partnerstv\u00ed vedlo Mo\u00ebt &amp; Chandon k tomu, \u017ee sv\u00e9 jm\u00e9no spojil s celou Velkou cenou.<\/p>\n<p>Kdo chce pochopit, jak luxusn\u00ed skupina vstupuje do F1, m\u016f\u017ee si p\u0159e\u010d\u00edst p\u0159\u00edb\u011bh <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-znacky-louis-vuitton-ve-formuli-1-historicky-okamzik\/\">sponzoringu Louis Vuitton ve Formuli 1<\/a>, kter\u00fd pat\u0159\u00ed do stejn\u00e9ho sv\u011bta zna\u010dek.<\/p>\n<h2>Jin\u00e9 sporty, jin\u00e9 ritu\u00e1ly<\/h2>\n<p>Ka\u017ed\u00fd sport m\u00e1 sv\u016fj. Na 500 m\u00edl\u00edch v Indianapolis pije v\u00edt\u011bz ml\u00e9ko: tradice sah\u00e1 do roku 1936, kdy Louis Meyer po t\u0159et\u00edm v\u00edt\u011bzstv\u00ed po\u017e\u00e1dal o podm\u00e1sl\u00ed a mana\u017eer Milk Foundation uvid\u011bl fotografii v novin\u00e1ch. V americk\u00e9m fotbale vznikla sprcha Gatorade v roce 1984, kdy Jim Burt z New York Giants p\u0159evrhl chladic\u00ed box na tren\u00e9ra Billa Parcellse. V MotoGP se p\u00f3dium slav\u00ed proseccem: Consorzio Prosecco DOC je od roku 2019 ofici\u00e1ln\u00edm dodavatelem oslav. N\u00e1poje se m\u011bn\u00ed, mechanismus z\u016fst\u00e1v\u00e1: kolektivn\u00ed, rozpoznateln\u00e9 gesto, kter\u00e9 si zna\u010dka m\u016f\u017ee p\u0159ivlastnit.<\/p>\n<h2>Hranice: alkohol a trhy<\/h2>\n<p>Ritu\u00e1l m\u00e1 hranici. Na Velk\u00fdch cen\u00e1ch v zem\u00edch, kde je alkohol zak\u00e1z\u00e1n (Sa\u00fadsk\u00e1 Ar\u00e1bie, Bahrajn, Katar, Emir\u00e1ty), nahrazuje F1 \u0161ampa\u0148sk\u00e9 nealkoholick\u00fdm n\u00e1pojem. Pro sponzora nen\u00ed t\u00e9ma okrajov\u00e9: p\u0159\u00edtomnost alkoholick\u00fdch n\u00e1poj\u016f v motorsportu m\u00e1 historii pravidel a debat, kterou vypr\u00e1v\u00edme v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/alcohol-advertising-in-f1-between-sports-marketing-and-ethics\/\">reklama na alkohol ve F1: mezi sportem, marketingem a etikou<\/a> a v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/alcohol-motor-sports-sponsorships\/\">Drink and Drive: pro\u010d tolik zna\u010dek alkoholu sponzoruje motorsport<\/a>. Kdo zva\u017euje vstup do F1, najde rozpo\u010dtov\u00e9 hranice v pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">n\u00e1klady na sponzoring ve Formuli 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete dostat svou zna\u010dku do Formule 1?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoring v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzoring Formule 1<\/a><br \/><\/div>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/moet-and-chandon-returns-as-the-official-champagne-of-formula-1.5ys8u5lq4Z6eXQRPtCaa5g\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Mo\u00ebt &amp; Chandon se vrac\u00ed jako ofici\u00e1ln\u00ed \u0161ampa\u0148sk\u00e9<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/-how-spraying-champagne-became-a-tradition-on-the-f1-podium\/10646556\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, jak se st\u0159\u00edk\u00e1n\u00ed stalo tradic\u00ed<\/a>; <a href=\"https:\/\/www.thegentlemansjournal.com\/article\/moet-chandon-formula-one-f1-podium-champagne\/\" target=\"_blank\" rel=\"nofollow noopener\">The Gentleman&#8217;s Journal, Mo\u00ebt &amp; Chandon a F1<\/a>; <a href=\"https:\/\/www.falstaff.com\/en\/news\/moet-chandon-returns-as-the-official-champagne-of-formula-1\" target=\"_blank\" rel=\"nofollow noopener\">Falstaff, n\u00e1vrat Mo\u00ebt &amp; Chandon<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/archive\/article\/january-2015\/106\/throwing-bubbles\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, Gurney a prvn\u00ed st\u0159\u00edk\u00e1n\u00ed<\/a>; <a href=\"https:\/\/24h-lemans.com\/en\/news\/24-hours-stories-dan-gurney-starts-podium-champagne-spray-tradition-55835\" target=\"_blank\" rel=\"nofollow noopener\">24 hodin Le Mans, tradice st\u0159\u00edk\u00e1n\u00ed<\/a>; <a href=\"https:\/\/www.motogp.com\/ja\/news\/2019\/02\/07\/150934\" target=\"_blank\" rel=\"nofollow noopener\">MotoGP.com, Prosecco DOC a MotoGP<\/a>; <a href=\"https:\/\/www.nbcwashington.com\/news\/sports\/indy-500-winner-drink-milk-tradition-history-meaning\/\" target=\"_blank\" rel=\"nofollow noopener\">NBC Washington, ml\u00e9ko na Indy 500<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gatorade_shower\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, sprcha Gatorade<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 \u0161ampa\u0148sk\u00e9 pou\u017e\u00edv\u00e1 Formule 1 na p\u00f3diu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOd roku 2025 Mo\u00ebt &amp; Chandon, ofici\u00e1ln\u00ed \u0161ampa\u0148sk\u00e9 F1 na z\u00e1klad\u011b desetilet\u00e9 dohody mezi F1 a LVMH. V letech 2021 a\u017e 2024 byl dodavatelem Ferrari Trento.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo za\u010dal st\u0159\u00edkat \u0161ampa\u0148sk\u00e9 na p\u00f3diu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDan Gurney, p\u0159i 24 hodin\u00e1ch Le Mans v roce 1967, po v\u00edt\u011bzstv\u00ed s A.J. Foytem ve Fordu GT40. P\u0159\u00edpitek na p\u00f3diu F1 sah\u00e1 naopak do roku 1950, s lahv\u00ed Mo\u00ebtu nab\u00eddnutou Fangiovi.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d se na n\u011bkter\u00fdch Velk\u00fdch cen\u00e1ch \u0161ampa\u0148sk\u00e9 nest\u0159\u00edk\u00e1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nV zem\u00edch, kde je alkohol zak\u00e1z\u00e1n, jako Sa\u00fadsk\u00e1 Ar\u00e1bie, Bahrajn, Katar a Emir\u00e1ty, pou\u017e\u00edv\u00e1 F1 nealkoholick\u00fd n\u00e1poj.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co se pije na p\u00f3diu MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nProsecco: Consorzio Prosecco DOC je od roku 2019 ofici\u00e1ln\u00edm dodavatelem oslav na p\u00f3diu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d je \u0161ampa\u0148sk\u00e9 na p\u00f3diu dobrou investic\u00ed pro zna\u010dku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nProto\u017ee se produkt objev\u00ed v okam\u017eiku nejvy\u0161\u0161\u00edch emoc\u00ed, v ruce v\u00edt\u011bze, p\u0159ed celosv\u011btov\u00fdm publikem: spojen\u00ed v\u00edt\u011bzstv\u00ed a zna\u010dky je okam\u017eit\u00e9.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Ofici\u00e1ln\u00edm \u0161ampa\u0148sk\u00fdm Formule 1 je od roku 2025 Mo\u00ebt &amp; Chandon: zna\u010dka se vr\u00e1tila na p\u00f3dium na z\u00e1klad\u011b desetilet\u00e9 dohody mezi F1 a LVMH ozn\u00e1men\u00e9 5. \u00fanora 2025, m\u00edsto Ferrari Trento (2021-2024). P\u0159\u00edpitek na p\u00f3diu F1 sah\u00e1 do roku 1950, kdy Mo\u00ebt daroval l\u00e1hev Juanu Manuelu Fangiovi; st\u0159\u00edk\u00e1n\u00ed naopak vzniklo p\u0159i 24 hodin\u00e1ch Le Mans [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":194859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-242639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u0160ampa\u0148sk\u00e9 F1: historie, dodavatel\u00e9 a hodnota pro sponzory<\/title>\n<meta name=\"description\" content=\"Jak\u00e9 \u0161ampa\u0148sk\u00e9 pou\u017e\u00edv\u00e1 F1 na p\u00f3diu? 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