{"id":242642,"date":"2023-05-21T13:41:15","date_gmt":"2023-05-21T11:41:15","guid":{"rendered":"https:\/\/rtrsports.com\/jak-a-proc-bwt-sponzoruje-f1\/"},"modified":"2026-10-05T11:10:08","modified_gmt":"2026-10-05T09:10:08","slug":"jak-a-proc-bwt-sponzoruje-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/how-and-why-does-bwt-sponsor-f1\/","title":{"rendered":"BWT ve Formuli 1: p\u0159\u00edb\u011bh r\u016f\u017eov\u00e9ho sponzora, od Force India po Alpine"},"content":{"rendered":"<p><strong>BWT, zkratka Best Water Technology, je rakousk\u00e1 spole\u010dnost zab\u00fdvaj\u00edc\u00ed se \u00fapravou vody se s\u00eddlem v Mondsee. Ve Formuli 1 je od roku 2017, kdy se stala titul\u00e1rn\u00edm sponzorem Force India a p\u0159inesla na startovn\u00ed ro\u0161t r\u016f\u017eovou; n\u00e1sledovala t\u00fdm jako Racing Point a Aston Martin (2021, s decentn\u011bj\u0161\u00ed zna\u010dkou) a od roku 2022 je titul\u00e1rn\u00edm partnerem Alpine. V roce 2026 t\u00fdm st\u00e1le jezd\u00ed jako BWT Alpine, ale od roku 2027 se bude jmenovat Gucci Racing Alpine.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v \u0159\u00edjnu 2026.<\/em><\/p>\n<p>V paddocku F1 existuje barva, kter\u00e1 se spojuje se sponzorem v\u00edc ne\u017e jak\u00e1koli jin\u00e1: r\u016f\u017eov\u00e1 BWT. Objevuje se v roce 2017 na vozech Force India, z\u016fst\u00e1v\u00e1 u Racing Point, v roce 2021 se na zelen\u00e9m Aston Martinu zmen\u0161uje na detail a v roce 2022 se siln\u011b vrac\u00ed na Alpine, kter\u00fd v prvn\u00edch dvou z\u00e1vodech t\u00e9 sezony jezd\u00ed v t\u00e9m\u011b\u0159 cel\u00e9 r\u016f\u017eov\u00e9m n\u00e1t\u011bru. Zde najdete, kdo BWT je, jak se zm\u011bnila jej\u00ed p\u0159\u00edtomnost v F1, co \u0159\u00edk\u00e1 jej\u00ed sd\u011blen\u00ed o vod\u011b a pro\u010d se od roku 2027 p\u0159\u00edb\u011bh m\u011bn\u00ed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-127261\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ocon.jpg\" alt=\"Esteban Ocon v Alpine s r\u016f\u017eovomodr\u00fdm n\u00e1t\u011brem BWT\" width=\"600\" height=\"338\" \/><\/p>\n<h2>Kdo je BWT<\/h2>\n<p>BWT vyr\u00e1b\u00ed syst\u00e9my pro \u00fapravu a zlep\u0161en\u00ed kvality vody pro dom\u00e1cnosti, pr\u016fmysl, ve\u0159ejn\u00e1 za\u0159\u00edzen\u00ed a hotely. Spole\u010dnost vznikla v roce 1823 jako Benckiser Wassertechnik; v roce 1990 ji v r\u00e1mci management buyoutu p\u0159evzal Andreas Wei\u00dfenbacher, kter\u00fd ji p\u0159ejmenoval na Best Water Technology, p\u0159i\u010dem\u017e \u00abB\u00bb vyjad\u0159uje ambici d\u011blat v\u011bci \u00abo trochu l\u00e9pe\u00bb ne\u017e ostatn\u00ed. S\u00eddl\u00ed v Mondsee v Rakousku a m\u00e1 z\u00e1vody tak\u00e9 v N\u011bmecku, Francii a \u0160v\u00fdcarsku.<\/p>\n<h2>P\u0159\u00edtomnost v F1, rok za rokem<\/h2>\n<ul>\n<li><strong>2017:<\/strong> BWT vstupuje do F1 jako titul\u00e1rn\u00ed sponzor Force India. To je d\u016fvod r\u016f\u017eov\u00fdch voz\u016f, kter\u00fdm paddock \u0159\u00edk\u00e1 \u00abPink Panthers\u00bb.<\/li>\n<li><strong>2018-2020:<\/strong> t\u00fdm se st\u00e1v\u00e1 Racing Point a BWT z\u016fst\u00e1v\u00e1 po jeho boku.<\/li>\n<li><strong>2021:<\/strong> s p\u0159echodem k Aston Martinu a zelen\u00e9mu n\u00e1t\u011bru z\u016fst\u00e1v\u00e1 BWT partnerem s decentn\u011bj\u0161\u00ed zna\u010dkou, zat\u00edmco titul p\u0159ipad\u00e1 Cognizantu. Sebastian Vettel se st\u00e1v\u00e1 ambasadorem zna\u010dky a jezd\u00ed s r\u016f\u017eovou p\u0159ilbou.<\/li>\n<li><strong>2022:<\/strong> 11. \u00fanora Alpine oznamuje BWT jako titul\u00e1rn\u00edho partnera ve v\u00edcelet\u00e9 dohod\u011b a t\u00fdm se st\u00e1v\u00e1 BWT Alpine F1 Team. A522 je v prvn\u00edch dvou z\u00e1vodech, v Bahrajnu a Sa\u00fadsk\u00e9 Ar\u00e1bii, t\u00e9m\u011b\u0159 cel\u00fd r\u016f\u017eov\u00fd.<\/li>\n<li><strong>2026:<\/strong> A526, p\u0159edstaven\u00e1 v Barcelon\u011b 23. ledna, je modr\u00e1 s logem BWT v r\u016f\u017eov\u00e9 na boc\u00edch. Je to prvn\u00ed Alpine s motorem Mercedes, jako z\u00e1kazn\u00edk.<\/li>\n<li><strong>2027:<\/strong> ozn\u00e1meno 27. kv\u011btna 2026, Gucci p\u0159eb\u00edr\u00e1 m\u00edsto BWT jako titul\u00e1rn\u00ed partner: t\u00fdm se bude jmenovat Gucci Racing Alpine Formula One Team.<\/li>\n<\/ul>\n<h2>Sd\u011blen\u00ed: \u00abChange the world, sip by sip\u00bb<\/h2>\n<p>R\u016f\u017eov\u00e1 nen\u00ed n\u00e1hodn\u00e1 volba barvy: ve vypr\u00e1v\u011bn\u00ed BWT p\u0159edstavuje posl\u00e1n\u00ed m\u011bnit sv\u011bt \u00abdou\u0161ek po dou\u0161ku\u00bb, s my\u0161lenkou \u00abBottle Free Zones\u00bb, m\u00edst, kde se pije voda z kohoutku a ne z plastov\u00fdch lahv\u00ed. Kdy\u017e se v roce 2021 stal Vettel ambasadorem zna\u010dky, r\u016f\u017eov\u00e1 p\u0159ilba nesla p\u0159esn\u011b toto heslo a spolupr\u00e1ce za\u010dala p\u0159em\u011bnou \u0161kol a \u0161kolek na \u00abBottle Free Zones\u00bb; ve stejn\u00fdch m\u011bs\u00edc\u00edch \u017e\u00e1dala Formule 1 sv\u00e9 zam\u011bstnance, aby v paddocku nepou\u017e\u00edvali jednor\u00e1zov\u00e9 plastov\u00e9 lahve. Pro zna\u010dku, jej\u00edm\u017e produktem je voda z kohoutku, se viditelnost v F1 a t\u00e9ma udr\u017eitelnosti motorsportu vz\u00e1jemn\u011b podpo\u0159ily.<\/p>\n<h2>Co F1 dala BWT<\/h2>\n<p>Platformu a p\u0159edev\u0161\u00edm rozpoznatelnou identitu. Barva dala firm\u011b z oboru vodn\u00edch technologi\u00ed p\u0159\u00edtomnost na startovn\u00edm ro\u0161tu, kterou by mal\u00e9 logo na boc\u00edch nezaru\u010dilo. Je to u\u017eite\u010dn\u00e1 p\u0159\u00edpadov\u00e1 studie pro ka\u017ed\u00e9ho, kdo uva\u017euje o sponzoringu: barva, sd\u011blen\u00ed a t\u00fdm, kter\u00fd je nese na trati po l\u00e9ta, maj\u00ed v\u011bt\u0161\u00ed cenu ne\u017e jedin\u00e1 sezona se zna\u010dkou v pop\u0159ed\u00ed.<\/p>\n<h2>Od roku 2027: naming p\u0159ech\u00e1z\u00ed na Gucci<\/h2>\n<p>Po p\u011bti sezon\u00e1ch jako titul\u00e1rn\u00ed partner (2022 a\u017e 2026) p\u0159enech\u00e1v\u00e1 BWT jm\u00e9no t\u00fdmu Gucci, kter\u00e9 vstupuje do F1 jako prvn\u00ed luxusn\u00ed m\u00f3dn\u00ed d\u016fm, jen\u017e se st\u00e1v\u00e1 titul\u00e1rn\u00edm partnerem. Pro ty, kdo sleduj\u00ed trh, je to sign\u00e1l: naming t\u00fdmu nen\u00ed pevn\u00fd a m\u011bn\u00ed se podle strategi\u00ed t\u011bch, kdo ho kupuj\u00ed. Kdo jsou dnes sponzo\u0159i t\u00fdm\u016f, najdete v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-275-sponsorship-deals-of-the-2023-formula-1-seasons\/\">sponzo\u0159i t\u00fdm\u016f F1 v roce 2026<\/a> a v seznamu <a href=\"https:\/\/rtrsports.com\/cs\/blog\/titulni-sponzor-kazdeho-tymu-v-sezone-2026-formule-1\/\">titul\u00e1rn\u00edch sponzor\u016f sezony 2026<\/a>; obraz voz\u016f a jezdc\u016f je v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-teams-of-formula-1-2023-launches-pilots-and-sponsors\/\">t\u00fdmy Formule 1 2026<\/a>, o rozpo\u010dtov\u00fdch hranic\u00edch je pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">n\u00e1klady na sponzoring ve Formuli 1<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete dostat svou zna\u010dku do Formule 1?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoring v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzoring ve Formuli 1<\/a><br \/><\/div>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/en.wikipedia.org\/wiki\/BWT_(company)\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, BWT<\/a>; <a href=\"https:\/\/www.chemie.de\/firmen\/1039851\/bwt-austria-gmbh.html\" target=\"_blank\" rel=\"nofollow noopener\">chemie.de, BWT Austria<\/a>; <a href=\"https:\/\/www.the-race.com\/formula-1\/bwt-to-remain-in-f1-with-aston-will-feature-on-livery\" target=\"_blank\" rel=\"nofollow noopener\">The Race, BWT s Aston Martinem v roce 2021<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/950962\/1\/aston-martin-will-retain-subtle-bwt-branding-2021-f1-car\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, zna\u010dka BWT na Aston Martinu<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/alpine-bwt-partnership-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, BWT a Alpine<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/former-aston-martin-sponsor-bwt-joins-alpine\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, BWT se p\u0159ipojuje k Alpine<\/a>; <a href=\"https:\/\/www.automotiveworld.com\/news-releases\/bwt-and-alpine-f1-team-combine-forces-in-strategic-partnership-aimed-at-sustainability-drive\/\" target=\"_blank\" rel=\"nofollow noopener\">Alpine, tiskov\u00e1 zpr\u00e1va o partnerstv\u00ed s BWT<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/972279\/1\/vettel-race-pink-f1-helmet-2021-after-becoming-bwt-ambassador\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Vettel ambasadorem BWT<\/a>; <a href=\"https:\/\/www.crash.net\/f1\/news\/1088626\/1\/alpine-unveil-mercedes-powered-f1-2026-car-livery-cruise-ship\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, n\u00e1t\u011br Alpine 2026<\/a>; <a href=\"https:\/\/www.grandprix247.com\/f1-teams-news\/gucci-to-become-title-partner-of-alpine-f1-team-from-2027\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Gucci titul\u00e1rn\u00edm partnerem Alpine<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/gucci-alpine-f1-title-sponsor-2027-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, Gucci a Alpine<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co znamen\u00e1 BWT?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBWT znamen\u00e1 Best Water Technology: rakousk\u00e1 spole\u010dnost zab\u00fdvaj\u00edc\u00ed se \u00fapravou vody se s\u00eddlem v Mondsee, vznikl\u00e1 v roce 1823 jako Benckiser Wassertechnik a p\u0159ejmenovan\u00e1 po management buyoutu v roce 1990.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00fd t\u00fdm F1 sponzoruje BWT v roce 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAlpine, kter\u00fd jezd\u00ed jako BWT Alpine F1 Team. BWT je titul\u00e1rn\u00edm partnerem t\u00fdmu od roku 2022.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d jsou vozy BWT r\u016f\u017eov\u00e9?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nR\u016f\u017eov\u00e1 je barva zna\u010dky: BWT ji p\u0159inesla do F1 v roce 2017 s Force India, ponechala si ji s Racing Point a od roku 2022 s Alpine. P\u0159edstavuje heslo \u00abChange the world, sip by sip\u00bb.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Opou\u0161t\u00ed BWT Alpine?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOd roku 2027 u\u017e BWT nebude titul\u00e1rn\u00edm partnerem: n\u00e1zev t\u00fdmu se zm\u011bn\u00ed na Gucci Racing Alpine Formula One Team, jak bylo ozn\u00e1meno 27. kv\u011btna 2026.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo byl ambasadorem BWT ve F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSebastian Vettel, od roku 2021, kdy jezdil za Aston Martin: jeho r\u016f\u017eov\u00e1 p\u0159ilba nesla heslo \u00abChange the world, sip by sip\u00bb.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>BWT, zkratka Best Water Technology, je rakousk\u00e1 spole\u010dnost zab\u00fdvaj\u00edc\u00ed se \u00fapravou vody se s\u00eddlem v Mondsee. Ve Formuli 1 je od roku 2017, kdy se stala titul\u00e1rn\u00edm sponzorem Force India a p\u0159inesla na startovn\u00ed ro\u0161t r\u016f\u017eovou; n\u00e1sledovala t\u00fdm jako Racing Point a Aston Martin (2021, s decentn\u011bj\u0161\u00ed zna\u010dkou) a od roku 2022 je titul\u00e1rn\u00edm partnerem [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":194731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20229],"tags":[],"class_list":["post-242642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BWT ve F1: r\u016f\u017eov\u00fd sponzor od Force India po Alpine<\/title>\n<meta name=\"description\" content=\"Kdo je BWT, jak vstoupila do F1 v roce 2017 s Force India, r\u016f\u017eov\u00e1, titul Alpine od 2022 a p\u0159echod ke Gucci v roce 2027. 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