{"id":242642,"date":"2024-01-29T15:29:03","date_gmt":"2024-01-29T14:29:03","guid":{"rendered":"https:\/\/rtrsports.com\/jak-a-proc-bwt-sponzoruje-f1\/"},"modified":"2025-06-23T18:12:42","modified_gmt":"2025-06-23T16:12:42","slug":"jak-a-proc-bwt-sponzoruje-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/how-and-why-does-bwt-sponsor-f1\/","title":{"rendered":"Jak a pro\u010d BWT sponzoruje F1?"},"content":{"rendered":"<h3 class=\"ai-optimize-6\"><em>BWT je zkratka pro \u201eBest Water Technology\u201c a je jednou z mnoha velk\u00fdch zna\u010dek, kter\u00e9 se pod\u00edlej\u00ed na sponzoringu F1. V tomto \u010dl\u00e1nku se dozv\u00edte, \u010d\u00edm je v\u00fdjime\u010dn\u00e1 a jak j\u00ed pomohlo nav\u00e1z\u00e1n\u00ed partnerstv\u00ed v F1&#8230; <\/em><\/h3>\n<p class=\"ai-optimize-7 ai-optimize-introduction\"><strong>BWT<\/strong> je <strong>rakousk\u00e1 zna\u010dka vody<\/strong>, kter\u00e1 v <strong>F1<\/strong> spolupracuje s r\u016fzn\u00fdmi t\u00fdmy a jezdci. Jejich str\u00e1nky <strong><a href=\"https:\/\/rtrsports.com\/en\/formula-1-sponsorship\/\">sponzorstv\u00ed<\/a><\/strong> t\u00fdmu Force India\/Racing Point F1 je pravd\u011bpodobn\u011b nejzn\u00e1m\u011bj\u0161\u00ed, proto\u017ee toto partnerstv\u00ed zahrnovalo jedine\u010dn\u00e9 r\u016f\u017eov\u00e9 zbarven\u00ed. Je v\u0161ak d\u016fle\u017eit\u00e9 pod\u00edvat se na sponzorsk\u00fd program t\u00e9to zna\u010dky v motorsportu hloub\u011bji &#8211; rozhodn\u011b p\u0159edstavuj\u00ed zaj\u00edmavou p\u0159\u00edpadovou studii. <strong>Jejich sponzorsk\u00fd program dokonce zasahuje i do \u201egrassroots<\/strong>\u201c, proto\u017ee investuj\u00ed tak\u00e9 do \u017eeb\u0159\u00ed\u010dku F1 feeder. To dokazuje, \u017ee BWT ch\u00e1pe potenci\u00e1l r\u016fstu motorsportu, a mohla by p\u0159edstavovat zaj\u00edmav\u00fd model pro dal\u0161\u00ed zna\u010dky, kter\u00e9 <a href=\"https:\/\/rtrsports.com\/cs\/sponzoring-sport-2\/\">se cht\u011bj\u00ed zapojit do sponzoringu motorsportu.<\/a><\/p>\n<p class=\"ai-optimize-8\">Tato rakousk\u00e1 zna\u010dka je v <strong>Evrop\u011b<\/strong> l\u00eddrem v oblasti <strong>\u00fapravy vody<\/strong> a poskytuje \u010distou vodu z kohoutk\u016f a d\u00e1vkova\u010d\u016f. <a href=\"https:\/\/www.bwt.com\/en-gb\/about-bwt\/bottlefreezone\/?recSite=bwtgb\">Jej\u00ed politika se to\u010d\u00ed kolem toho, \u017ee neprod\u00e1v\u00e1 plastov\u00e9 lahve na vodu<\/a> kv\u016fli negativn\u00edm dopad\u016fm, kter\u00e9 m\u016f\u017ee m\u00edt pl\u00fdtv\u00e1n\u00ed plastem na \u017eivotn\u00ed prost\u0159ed\u00ed. D\u00edky t\u011bmto jedine\u010dn\u00fdm z\u00e1sad\u00e1m je BWT v F1 velmi cenn\u00e1, zvl\u00e1\u0161t\u011b kdy\u017e vezmeme v \u00favahu z\u00e1vazek tohoto sportu st\u00e1t se udr\u017eiteln\u011bj\u0161\u00edm sni\u017eov\u00e1n\u00edm emis\u00ed uhl\u00edku &#8211; co\u017e dokl\u00e1daj\u00ed<a href=\"https:\/\/rtrsports.com\/cs\/blog\/motorsport-sustainability-how-racing-is-getting-greener-and-better\/\"> ambici\u00f3zn\u00ed c\u00edle udr\u017eitelnosti<\/a>.<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-127261\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ocon.jpg\" alt=\"esteban ocon bwt formule 1 alpine\" width=\"600\" height=\"338\" \/><\/h2>\n<h2 class=\"ai-optimize-9\">Partnerstv\u00ed BWT s t\u00fdmy F1<\/h2>\n<p class=\"ai-optimize-10\">Jak ji\u017e bylo zm\u00edn\u011bno, <strong>BWT se v F1 nejv\u00edce anga\u017euje prost\u0159ednictv\u00edm sponzoringu t\u00fdm\u016f<\/strong>. Dlouh\u00e1 l\u00e9ta udr\u017eovala siln\u00e9 vztahy se spole\u010dnost\u00ed <strong>Aston Martin<\/strong>, d\u00edky nim\u017e se BWT stala hlavn\u00edm sponzorem t\u00fdmu Aston Martin F1, d\u0159\u00edve zn\u00e1m\u00e9ho jako Racing Point Force India a Racing Point. Toto partnerstv\u00ed za\u010dalo ji\u017e v roce 2017 a pomohlo vybudovat BWT platformu v F1 &#8211; d\u00edky t\u00e9to dohod\u011b p\u0159e\u0161ly v\u0161echny vozy Racing Point Force India do r\u016f\u017eov\u00fdch livrej\u00ed, co\u017e je hlavn\u00ed barva rakousk\u00e9 zna\u010dky. R\u016f\u017eov\u00e9 vozy p\u0159inesly BWT velk\u00fd obchodn\u00ed \u00fasp\u011bch d\u00edky tomu, jak moc vynikaly. <a href=\"https:\/\/racingnews365.com\/aston-martin-set-to-part-ways-with-major-sponsor\">Po zm\u011bn\u00e1ch ve strategii t\u00fdmu Aston Martin a touze vr\u00e1tit se k ikonick\u00fdm zelen\u00fdm barv\u00e1m Aston Martin v\u0161ak zna\u010dky v roce 2021 ukon\u010dily spolupr\u00e1ci.<\/a><\/p>\n<p class=\"ai-optimize-11\">Ukon\u010den\u00edm tohoto partnerstv\u00ed v\u0161ak sponzorstv\u00ed BWT v F1 neskon\u010dilo, proto\u017ee v roce 2022 ozn\u00e1mila nov\u00e9 partnerstv\u00ed, tentokr\u00e1t s <strong>t\u00fdmem Alpine F1<\/strong>. Sponzorov\u00e1n\u00ed Alpine d\u00e1v\u00e1 BWT smysl, proto\u017ee spole\u010dn\u00e9 z\u00e1sady zna\u010dky z nich d\u011blaj\u00ed dokonal\u00e9 partnery &#8211; Alpine jsou nejen zaj\u00edmav\u00fdm t\u00fdmem, ale tak\u00e9 <a href=\"https:\/\/www.alpine-cars.co.uk\/formula-1\/f1-news\/bwt-alpine-f1-team-sustainable.html\">se zav\u00e1zali, \u017ee vyu\u017eij\u00ed svou platformu k tomu, aby upozornili na d\u016fle\u017eit\u00e9 spole\u010densk\u00e9 z\u00e1le\u017eitosti<\/a>. To jde ruku v ruce s posl\u00e1n\u00edm BWT \u201eZm\u011bnit sv\u011bt dou\u0161kem\u201c. Tento soulad hodnot symbolizuje r\u016f\u017eov\u00e1 a modr\u00e1 barva voz\u016f Alpine, proto\u017ee r\u016f\u017eov\u00e1 barva p\u0159edstavuje posl\u00e1n\u00ed spole\u010dnosti BWT, kter\u00e9 spo\u010d\u00edv\u00e1 ve zv\u00fd\u0161en\u00ed udr\u017eitelnosti pitn\u00e9 vody.<\/p>\n<p class=\"ai-optimize-12\">Siln\u00fd vztah mezi ob\u011bma zna\u010dkami zd\u016fraz\u0148uje Cedric Journel, viceprezident pro prodej a marketing spole\u010dnosti Alpine: <a href=\"https:\/\/www.bwt.com\/en\/about-bwt\/group-news\/current-pressreleases\/bwt-and-alpine-f1\/\">&#8222;S radost\u00ed oznamujeme, \u017ee BWT bude v p\u0159\u00ed\u0161t\u00edch letech titul\u00e1rn\u00edm partnerem t\u00fdmu Alpine F1. Programy udr\u017eitelnosti Alpine i BWT se pln\u011b shoduj\u00ed v ot\u00e1zce eliminace jednor\u00e1zov\u00fdch plast\u016f a jsme r\u00e1di, \u017ee m\u016f\u017eeme spojit sv\u00e9 s\u00edly a p\u0159esv\u011bd\u010dit mnoho lid\u00ed po cel\u00e9m sv\u011bt\u011b &#8211; na\u0161e zam\u011bstnance, partnery, z\u00e1kazn\u00edky a fanou\u0161ky &#8211; aby sn\u00ed\u017eili mno\u017estv\u00ed plastov\u00e9ho odpadu. Sou\u010dasn\u011b vyu\u017eijeme obrovskou glob\u00e1ln\u00ed platformu, kterou F1 poskytuje, k podpo\u0159e BWT v jejich boji proti nespravedliv\u00e9 distribuci \u010dist\u00e9, bezpe\u010dn\u00e9 a zdrav\u00e9 pitn\u00e9 vody. <\/a><\/p>\n<p class=\"ai-optimize-13\"><strong>BWT chce vyu\u017e\u00edt svou jedine\u010dnou platformu sponzora t\u00fdmu F1 k podpo\u0159e problematiky neudr\u017eiteln\u00fdch zdroj\u016f a dostupnosti \u010dist\u00e9 vody<\/strong>. Jak ji\u017e bylo zm\u00edn\u011bno, logo t\u00e9to spole\u010dnosti se objevuje na vozech Alpine, stejn\u011b jako na jejich ikonick\u00fdch r\u016f\u017eov\u00fdch livrej\u00edch, a d\u00edky tomuto partnerstv\u00ed bude t\u00fdm Alpine pom\u00e1hat prosazovat poselstv\u00ed BWT. <a href=\"https:\/\/www.bwt.com\/en-gb\/about-bwt\/bottlefreezone\/?recSite=bwtgb\">D\u016fle\u017eit\u00e9 je tak\u00e9 upozornit na neuv\u011b\u0159itelnou pr\u00e1ci, kterou spole\u010dnost BWT odv\u00e1d\u00ed p\u0159i zaji\u0161\u0165ov\u00e1n\u00ed \u010dist\u00e9 vody pro lidi v m\u00e9n\u011b rozvinut\u00fdch zem\u00edch, proto\u017ee v sou\u010dasnosti realizuje projekt na vybudov\u00e1n\u00ed 10 000 studn\u00ed v Gambii, Tanzanii a okol\u00ed.<\/a><\/p>\n<h2 class=\"ai-optimize-14\">Dal\u0161\u00ed zapojen\u00ed do motoristick\u00e9ho sportu<\/h2>\n<p class=\"ai-optimize-15\">BWT sv\u00fdm zapojen\u00edm do jin\u00fdch motoristick\u00fdch sport\u016f ne\u017e F1 zd\u016fraz\u0148uje, \u017ee si uv\u011bdomuje, jak v\u00fdznamnou platformu sv\u011bt motoristick\u00e9ho sportu nab\u00edz\u00ed. <strong>R\u016f\u017eov\u00e9 livrejovan\u00e9 vozy BWT lze vid\u011bt i v \u0161ampion\u00e1tu Formule 2,<\/strong> proto\u017ee BWT je ofici\u00e1ln\u00edm titul\u00e1rn\u00edm sponzorem BWT HWA RACELAB. Investuj\u00ed tak\u00e9 do <strong>rozvoje nad\u011bjn\u00fdch talent\u016f<\/strong>, co\u017e je vid\u011bt na jejich \u00fa\u010dasti ve Formuli 4 s t\u00fdmem BWT M\u00fccke Motorsport. Je z\u0159ejm\u00e9, \u017ee rakousk\u00e1 zna\u010dka si vybudovala l\u00e1sku k motoristick\u00e9mu sportu a tato v\u00e1\u0161e\u0148 j\u00ed umo\u017e\u0148uje vytv\u00e1\u0159et zvl\u00e1\u0161tn\u00ed vztahy. Tato transformace sponzorstv\u00ed na partnerstv\u00ed je kl\u00ed\u010dem k tomu, abyste z obchodn\u00edch smluv vyt\u011b\u017eili maximum.<\/p>\n<h2 class=\"ai-optimize-16\">Nejlep\u0161\u00ed \u0159idi\u010di podporuj\u00edc\u00ed BWT<\/h2>\n<p class=\"ai-optimize-17\">BWT se v F1 anga\u017euje dokonce i ve spolupr\u00e1ci s jednotliv\u00fdmi jezdci, proto\u017ee ji podpo\u0159ili n\u011bkte\u0159\u00ed z nejlep\u0161\u00edch sportovc\u016f. <strong>Sebastian Vettel<\/strong> se stal ofici\u00e1ln\u00edm partnerem zna\u010dky v roce 2021 v r\u00e1mci partnerstv\u00ed s t\u00fdmem Aston Martin F1. V r\u00e1mci partnerstv\u00ed s n\u011bmeckou ikonou se Vettel stal tv\u00e1\u0159\u00ed r\u016fzn\u00fdch kampan\u00ed BWT, <a href=\"https:\/\/www.comunicaffe.com\/pink-goes-around-the-world-new-partnership-between-bwt-sebastian-vettel\/\">v\u010detn\u011b p\u0159em\u011bny vybran\u00fdch \u0161kol na \u201ez\u00f3ny bez lahv\u00ed\u201c<\/a>. <em>Vettel<\/em> se stal logick\u00fdm ambasadorem zna\u010dky d\u00edky sv\u00e9 pr\u00e1ci, kterou pom\u00e1h\u00e1 rozv\u00edjet hnut\u00ed \u201eZachra\u0148me planetu\u201c.<\/p>\n<p class=\"ai-optimize-18\">Po ukon\u010den\u00ed spolupr\u00e1ce s Vettelem a Aston Martinem anga\u017eovala BWT dvojn\u00e1sobn\u00e9ho mistra sv\u011bta <strong>Fernanda Alonsa<\/strong>. \u0160pan\u011bl nosil r\u016f\u017eovou helmu s mottem zna\u010dky \u201eZm\u011bnit sv\u011bt &#8211; dou\u0161ek po dou\u0161ku\u201c.<\/p>\n<p class=\"ai-optimize-19\">V\u00fdhody vztahu mezi BWT a F1 jsou oboustrann\u00e9 &#8211; glob\u00e1ln\u00ed platforma F1 je pro BWT samoz\u0159ejm\u011b neoceniteln\u00e1, proto\u017ee m\u016f\u017ee sv\u00e9 poselstv\u00ed p\u0159ed\u00e1vat fanou\u0161k\u016fm po cel\u00e9m sv\u011bt\u011b; F1 v\u0161ak tak\u00e9 t\u011b\u017e\u00ed z toho, \u017ee m\u00e1 na sv\u00e9 stran\u011b tak ekologickou zna\u010dku. Upev\u0148uje to jejich snahu p\u0159isp\u011bt k v\u011bt\u0161\u00ed udr\u017eitelnosti jejich sportu, proto\u017ee v roce <a href=\"https:\/\/corp.formula1.com\/wp-content\/uploads\/2019\/11\/Environmental-sustainability-Corp-website-vFINAL.pdf\">2019 ozn\u00e1mili pl\u00e1n st\u00e1t se do roku 2030 uhl\u00edkov\u011b neutr\u00e1ln\u00ed<\/a>. D\u00edky tomu, \u017ee BWT a F1 maj\u00ed spole\u010dn\u00e9 c\u00edle, se F1 stala prost\u0159ed\u00edm, ve kter\u00e9m se zna\u010dce vody m\u016f\u017ee skute\u010dn\u011b da\u0159it, a bude zaj\u00edmav\u00e9 sledovat, co bude n\u00e1sledovat. Mo\u017en\u00e1 bychom se v bl\u00edzk\u00e9 budoucnosti mohli do\u010dkat toho, \u017ee se F1 stane \u201ez\u00f3nou bez lahv\u00ed\u201c&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BWT je zkratka pro \u201eBest Water Technology\u201c a je jednou z mnoha velk\u00fdch zna\u010dek, kter\u00e9 se pod\u00edlej\u00ed na sponzoringu F1. V tomto \u010dl\u00e1nku se dozv\u00edte, \u010d\u00edm je v\u00fdjime\u010dn\u00e1 a jak j\u00ed pomohlo nav\u00e1z\u00e1n\u00ed partnerstv\u00ed v F1&#8230; BWT je rakousk\u00e1 zna\u010dka vody, kter\u00e1 v F1 spolupracuje s r\u016fzn\u00fdmi t\u00fdmy a jezdci. Jejich str\u00e1nky sponzorstv\u00ed t\u00fdmu Force [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":194731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20277],"tags":[],"class_list":["post-242642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-10-7"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak a pro\u010d BWT sponzoruje Formuli 1? - RTR Sports<\/title>\n<meta name=\"description\" content=\"BWT je jednou z mnoha velk\u00fdch zna\u010dek zapojen\u00fdch do sponzoringu F1. 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