{"id":242647,"date":"2023-05-17T12:40:52","date_gmt":"2023-05-17T10:40:52","guid":{"rendered":"https:\/\/rtrsports.com\/dosahnout-uspechu-aktivaci-znacky-motorovych-sportu\/"},"modified":"2026-10-05T11:36:17","modified_gmt":"2026-10-05T09:36:17","slug":"dosahnout-uspechu-aktivaci-znacky-motorovych-sportu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/dosahnout-uspechu-aktivaci-znacky-motorovych-sportu\/","title":{"rendered":"Aktivace zna\u010dky v motorsportu: co to je, jak funguje a p\u011bt skute\u010dn\u00fdch p\u0159\u00edklad\u016f"},"content":{"rendered":"<p><strong>Aktivace zna\u010dky v motorsportu je v\u0161echno, co sponzor d\u011bl\u00e1 nad r\u00e1mec loga na voze, aby partnerstv\u00ed o\u017eilo: ofici\u00e1ln\u00ed ocen\u011bn\u00ed a pr\u00e1va, obsah, hospitality, p\u0159\u00edb\u011bhy k vypr\u00e1v\u011bn\u00ed, produkt a technologie na trati. Bez aktivace z\u016fst\u00e1v\u00e1 sponzoring t\u00edm, \u010demu v RTR Sports \u0159\u00edk\u00e1me \u00abpr\u00e1zdn\u00e1 n\u00e1lepka\u00bb: viditelnou zna\u010dkou, kter\u00e1 nic nevypr\u00e1v\u00ed a nic nezanech\u00e1v\u00e1.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v \u0159\u00edjnu 2026.<\/em><\/p>\n<p>Od roku 2007 dost\u00e1v\u00e1 jezdec, kter\u00fd v sezon\u011b zajede nejv\u00edc nejrychlej\u0161\u00edch kol, ocen\u011bn\u00ed, kter\u00e9 nese jm\u00e9no, je\u017e nen\u00ed jm\u00e9nem jezdce: DHL. DHL Fastest Lap Award je jednoduch\u00e9 zna\u010dkov\u00e9 gesto a vznik\u00e1 z pr\u00e1va (statusu Official Logistics Partner, ve F1 od roku 2004) prom\u011bn\u011bn\u00e9ho v n\u011bco, \u010demu publikum rozum\u00ed hned. Je to rozd\u00edl mezi t\u00edm, m\u00edt smlouvu, a t\u00edm, ji vyu\u017e\u00edvat. Zde najdete, co znamen\u00e1 aktivovat sponzoring v motorsportu, p\u011bt p\u00e1k se skute\u010dn\u00fdmi p\u0159\u00edklady a jak se rozhodnout, kde za\u010d\u00edt.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-127037\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-39619.jpg\" alt=\"Jednom\u00edstn\u00fd v\u016fz na trati b\u011bhem z\u00e1vodn\u00edho v\u00edkendu\" width=\"600\" height=\"400\" \/><\/p>\n<h2>Co aktivace je a co nen\u00ed<\/h2>\n<p>Sponzorsk\u00e1 smlouva kupuje pr\u00e1va: logo na voze a na kombin\u00e9z\u00e1ch, u\u017e\u00edv\u00e1n\u00ed n\u00e1zvu t\u00fdmu, p\u0159\u00edstup k ur\u010dit\u00fdm akc\u00edm. Aktivace je pr\u00e1ce, kter\u00e1 tato pr\u00e1va m\u011bn\u00ed ve v\u00fdsledky pro firmu. V RTR tomu \u0159\u00edk\u00e1me \u00abiceberg sponsorship\u00bb: viditeln\u00e1 \u010d\u00e1st (zna\u010dka na voze) je nesena v\u0161\u00edm, co je pod hladinou, tedy obsahem, hospitality, akcemi, programy pro z\u00e1kazn\u00edky, daty. Kdy\u017e pod hladinou nic nen\u00ed, zb\u00fdv\u00e1 pr\u00e1zdn\u00e1 n\u00e1lepka.<\/p>\n<p>Ot\u00e1zka, kterou si pokl\u00e1daj\u00ed v\u0161ichni, je, kolik utratit za aktivaci ve srovn\u00e1n\u00ed s n\u00e1klady na pr\u00e1va. Doporu\u010den\u00ed studi\u00ed o odv\u011btv\u00ed se velmi li\u0161\u00ed a \u017e\u00e1dn\u00e9 pravidlo neplat\u00ed pro v\u0161echny: z\u00e1le\u017e\u00ed na c\u00edli, trhu a na tom, jak zn\u00e1m\u00e1 u\u017e zna\u010dka je. U\u017eite\u010dn\u011bj\u0161\u00ed ne\u017e procento je zeptat se p\u0159ed podpisem, co zna\u010dka s t\u00edm, co kupuje, ud\u011bl\u00e1.<\/p>\n<h2>P\u011bt p\u00e1k, p\u011bt skute\u010dn\u00fdch p\u0159\u00edklad\u016f<\/h2>\n<ul>\n<li><strong>Ocen\u011bn\u00ed a ofici\u00e1ln\u00ed pr\u00e1va (DHL).<\/strong> DHL je Official Logistics Partner F1 od roku 2004 a od roku 2007 d\u00e1v\u00e1 jm\u00e9no ocen\u011bn\u00ed pro jezdce s nejv\u00edce nejrychlej\u0161\u00edmi koly sezony, DHL Fastest Lap Award, k n\u011bmu\u017e p\u0159ib\u00fdv\u00e1 DHL Fastest Pit Stop Award pro t\u00fdm s nejrychlej\u0161\u00ed zast\u00e1vkou v boxech: dv\u011b ocen\u011bn\u00ed spojen\u00e1 s t\u00e9matem rychlosti, kter\u00e9 je tak\u00e9 slu\u017ebou firmy. P\u0159\u00edpad je vypr\u00e1v\u011bn v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/prekvapivy-pribeh-za-dhls-ikonickou-zlutou-a-cervenou-znackou-nauceni-z-formule-1\/\">logo DHL: pro\u010d je \u017elut\u00e9 a \u010derven\u00e9<\/a>.<\/li>\n<li><strong>Barva a v\u011bc (BWT).<\/strong> BWT p\u0159inesla do F1 r\u016f\u017eovou a heslo \u00abChange the world, sip by sip\u00bb, s \u00abBottle Free Zones\u00bb a Sebastianem Vettelem jako ambasadorem v roce 2021: sd\u011blen\u00ed o vod\u011b z kohoutku, kter\u00e9 t\u00fdm nese na trati u\u017e l\u00e9ta. P\u0159\u00edb\u011bh je v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/how-and-why-does-bwt-sponsor-f1\/\">BWT ve Formuli 1<\/a>.<\/li>\n<li><strong>Produkt na protagonistovi (Monster Energy).<\/strong> Po 14 sezon\u00e1ch s Mercedesem je od roku 2024 Monster ofici\u00e1ln\u00edm partnerem McLarenu: dohoda, ozn\u00e1men\u00e1 28. listopadu 2023, d\u00e1v\u00e1 zna\u010dku na p\u0159ilby, kombin\u00e9zy, k\u0161iltovky a lahve Landa Norrise a Oscara Piastriho a po\u010d\u00edt\u00e1 s aktivacemi a origin\u00e1ln\u00edm obsahem pro fanou\u0161ky. Cesta zna\u010dky od MotoGP k F1 je v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/monster-energy-a-history-in-sports-sponsorship\/\">Monster Energy sponzor<\/a>.<\/li>\n<li><strong>Produkt a technologie na trati (Aramco a Microsoft).<\/strong> Aramco je titul\u00e1rn\u00edm partnerem Aston Martinu od 1. ledna 2024, s dohodou prodlou\u017eenou o p\u011bt let, a od roku 2026, s motorem Honda, dod\u00e1v\u00e1 t\u00fdmu pokro\u010dil\u00e1 paliva a maziva: produkt sponzora se st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed vozu. Microsoft, hlavn\u00ed partner (principal partner) Mercedesu od 22. ledna 2026, p\u0159in\u00e1\u0161\u00ed cloud, um\u011blou inteligenci a pracovn\u00ed postupy Microsoft 365 \u00abod tov\u00e1rny k okruhu\u00bb. K Aramcu viz <a href=\"https:\/\/rtrsports.com\/cs\/blog\/everything-there-is-to-know-the-aramco-formula-1-sponsorship-deal\/\">Aramco F1<\/a>.<\/li>\n<li><strong>Hospitality a setk\u00e1n\u00ed.<\/strong> Z\u00e1vodn\u00ed v\u00edkend je m\u00edsto, kde m\u016f\u017ee firma sej\u00edt z\u00e1kazn\u00edky, partnery a zam\u011bstnance s t\u00fdmem a jezdci. V MotoGP se formule jmenuje VIP Village: jak funguje, najdete v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/co-je-motogp-vip-village-a-k-cemu-slouzi\/\">co je MotoGP VIP Village<\/a>.<\/li>\n<\/ul>\n<h2>Jak se aktivace m\u011b\u0159\u00ed<\/h2>\n<p>M\u011b\u0159\u00ed se to, co se p\u0159ed podpisem rozhodlo dos\u00e1hnout, ne to, co se poda\u0159\u00ed spo\u010d\u00edtat potom. Je-li c\u00edlem zn\u00e1most, po\u010d\u00edtaj\u00ed se metriky zna\u010dky (spont\u00e1nn\u00ed znalost, vybaven\u00ed sponzora) a dosah obsahu; jsou-li to kontakty, po\u010d\u00edtaj\u00ed se host\u00e9, kte\u0159\u00ed se stanou jedn\u00e1n\u00edmi, a n\u00e1klady na kontakt; je-li to v\u011brnost z\u00e1kazn\u00edk\u016f, po\u010d\u00edt\u00e1 se, kolik znovu nakoup\u00ed ti, kdo se akce z\u00fa\u010dastnili. Soci\u00e1ln\u00ed s\u00edt\u011b a zobrazen\u00ed \u0159\u00edkaj\u00ed expozici, ne v\u00fdsledek: proto je t\u0159eba je sp\u00e1rovat s v\u00fdslovn\u00fdm obchodn\u00edm c\u00edlem. Jednoduch\u00fd za\u010d\u00e1tek je napsat p\u0159ed startem t\u0159i \u010d\u00edsla a na konci sezony je zkontrolovat.<\/p>\n<h2>Kde za\u010d\u00edt<\/h2>\n<p>T\u0159i ot\u00e1zky, v tomto po\u0159ad\u00ed: co chce firma dos\u00e1hnout (ne co chce uk\u00e1zat), jakou my\u0161lenku m\u016f\u017ee zna\u010dka ve sv\u011bt\u011b toho t\u00fdmu nebo toho \u0161ampion\u00e1tu \u00abvlastnit\u00bb (barvu, ocen\u011bn\u00ed, v\u011bc, produkt) a ve kter\u00fdch okam\u017eic\u00edch roku ji bude vypr\u00e1v\u011bt (z\u00e1vody, testy, akce, obsah). Pracujeme v tomto po\u0159ad\u00ed: jak pracuje agentura, vysv\u011btlujeme v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/agentura-motorsport-co-dela\/\">motorsportov\u00e1 agentura: co je a co d\u011bl\u00e1<\/a>, zat\u00edmco o rozpo\u010dtov\u00fdch hranic\u00edch Formule 1 je pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">n\u00e1klady na sponzoring ve Formuli 1<\/a>. RTR Sports se v\u011bnuje tak\u00e9 hospitality a VIP Village (jako v Mugellu), akc\u00edm, turn\u00e9 a aktivac\u00edm ve velkoplo\u0161n\u00e9m retailu a veletrh\u016fm jako EICMA.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete dostat svou zna\u010dku do Formule 1?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoring v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzoring ve Formuli 1<\/a><br \/><\/div>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/www.dhlecommerce.nl\/en\/partnerships\/formula-1\" target=\"_blank\" rel=\"nofollow noopener\">DHL, partnerstv\u00ed s Formul\u00ed 1<\/a>; <a href=\"https:\/\/group.dhl.com\/de\/presse\/pressemitteilungen\/2020\/formel-1-schneller-denn-je.html\" target=\"_blank\" rel=\"nofollow noopener\">DHL Group, tiskov\u00e1 zpr\u00e1va o Formuli 1<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/results\/2007\/awards\/fastest-pit-stops\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, ocen\u011bn\u00ed 2007<\/a>; <a href=\"https:\/\/www.mclaren.com\/racing\/formula-1\/2023\/mclaren-racing-announces-monster-energy-as-an-official-partner-of-mclaren-formula-1-team\/\" target=\"_blank\" rel=\"nofollow noopener\">McLaren, Monster Energy ofici\u00e1ln\u00edm partnerem<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Monster p\u0159ech\u00e1z\u00ed k McLarenu<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/972279\/1\/vettel-race-pink-f1-helmet-2021-after-becoming-bwt-ambassador\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Vettel ambasadorem BWT<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/alpine-bwt-partnership-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, BWT a Alpine<\/a>; <a href=\"https:\/\/www.aramco.com\/en\/news-media\/news\/2023\/aramco-extends-successful-partnership-with-aston-martin-formula-one\" target=\"_blank\" rel=\"nofollow noopener\">Aramco, partnerstv\u00ed s Aston Martinem<\/a>; <a href=\"https:\/\/www.sportcal.com\/newsletters\/aramco-now-sole-title-sponsor-of-aston-martin-f1-until-2028\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Aramco titul\u00e1rn\u00edm sponzorem do roku 2028<\/a>; <a href=\"https:\/\/www.mercedesamgf1.com\/news\/mercedes-amg-f1-and-microsoft-unite-to-drive-innovation-from-factory-to-circuit\" target=\"_blank\" rel=\"nofollow noopener\">Mercedes-AMG F1, partnerstv\u00ed s Microsoftem<\/a>; <a href=\"https:\/\/www.sportcal.com\/news\/mercedes-f1-unveils-major-microsoft-tie-up-adds-nu-as-global-partner\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Microsoft principal partner<\/a>; <a href=\"https:\/\/www.easm.net\/download\/2015\/easm2EASM-2015-286-R1-827.pdf\" target=\"_blank\" rel=\"nofollow noopener\">EASM, optim\u00e1ln\u00ed investice do aktivace<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je aktivace zna\u010dky v motorsportu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nJe to v\u0161echno, co sponzor d\u011bl\u00e1 nad r\u00e1mec loga na voze: ofici\u00e1ln\u00ed ocen\u011bn\u00ed a pr\u00e1va, obsah, hospitality, v\u011bci k vypr\u00e1v\u011bn\u00ed, produkt a technologie na trati, aby se pr\u00e1va ze smlouvy prom\u011bnila ve v\u00fdsledky pro firmu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co se stane se sponzoringem bez aktivace?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nZ\u016fstane \u00abpr\u00e1zdnou n\u00e1lepkou\u00bb: zna\u010dkou viditelnou na voze, kter\u00e1 z\u00e1kazn\u00edk\u016fm nic nevypr\u00e1v\u00ed a nep\u0159in\u00e1\u0161\u00ed m\u011b\u0159iteln\u00e9 v\u00fdsledky.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 jsou p\u0159\u00edklady aktivace ve Formuli 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDHL Fastest Lap Award (od roku 2007) pro jezdce s nejv\u00edce nejrychlej\u0161\u00edmi koly sezony, r\u016f\u017eov\u00e1 a \u00abBottle Free Zones\u00bb BWT, zna\u010dka Monster Energy na p\u0159ilb\u00e1ch, kombin\u00e9z\u00e1ch, k\u0161iltovk\u00e1ch a lahv\u00edch jezdc\u016f McLarenu, pokro\u010dil\u00e1 paliva a maziva, kter\u00e1 Aramco dod\u00e1v\u00e1 Aston Martinu od roku 2026, technologie Microsoftu pro Mercedes.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak se m\u011b\u0159\u00ed \u00fasp\u011bch aktivace?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nC\u00edli rozhodnut\u00fdmi p\u0159ed podpisem: metriky zna\u010dky pro zn\u00e1most, vznikl\u00e1 jedn\u00e1n\u00ed pro kontakty, opakovan\u00e9 n\u00e1kupy pro v\u011brnost. Soci\u00e1ln\u00ed s\u00edt\u011b a zobrazen\u00ed m\u011b\u0159\u00ed expozici, ne obchodn\u00ed v\u00fdsledek.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik utratit za aktivaci ve srovn\u00e1n\u00ed s pr\u00e1vy?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNeexistuje jedin\u00e9 pravidlo: studie o odv\u011btv\u00ed d\u00e1vaj\u00ed velmi r\u016fzn\u00e1 doporu\u010den\u00ed. D\u016fle\u017eit\u011bj\u0161\u00ed je m\u00edt p\u0159esn\u00fd c\u00edl a my\u0161lenku, kterou m\u016f\u017ee zna\u010dka ve sv\u011bt\u011b toho t\u00fdmu nebo toho \u0161ampion\u00e1tu \u00abvlastnit\u00bb.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Aktivace zna\u010dky v motorsportu je v\u0161echno, co sponzor d\u011bl\u00e1 nad r\u00e1mec loga na voze, aby partnerstv\u00ed o\u017eilo: ofici\u00e1ln\u00ed ocen\u011bn\u00ed a pr\u00e1va, obsah, hospitality, p\u0159\u00edb\u011bhy k vypr\u00e1v\u011bn\u00ed, produkt a technologie na trati. Bez aktivace z\u016fst\u00e1v\u00e1 sponzoring t\u00edm, \u010demu v RTR Sports \u0159\u00edk\u00e1me \u00abpr\u00e1zdn\u00e1 n\u00e1lepka\u00bb: viditelnou zna\u010dkou, kter\u00e1 nic nevypr\u00e1v\u00ed a nic nezanech\u00e1v\u00e1. Aktualizov\u00e1no v \u0159\u00edjnu 2026. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20230,20229],"tags":[],"class_list":["post-242647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aktivace zna\u010dky v motorsportu: pr\u016fvodce s p\u0159\u00edklady<\/title>\n<meta name=\"description\" content=\"Co je aktivace zna\u010dky v motorsportu, p\u011bt p\u00e1k se skute\u010dn\u00fdmi p\u0159\u00edklady (DHL, BWT, Monster, Aramco), jak ji m\u011b\u0159it a kde za\u010d\u00edt.\" \/>\n<meta name=\"robots\" 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He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/cs\/author\/emanuele\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=242647"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242647\/revisions"}],"predecessor-version":[{"id":358125,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242647\/revisions\/358125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/194654"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=242647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=242647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=242647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}