{"id":242652,"date":"2023-05-11T14:47:39","date_gmt":"2023-05-11T12:47:39","guid":{"rendered":"https:\/\/rtrsports.com\/agentura-motorsport-co-dela\/"},"modified":"2026-10-02T16:36:27","modified_gmt":"2026-10-02T14:36:27","slug":"agentura-motorsport-co-dela","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/agentura-motorsport-co-dela\/","title":{"rendered":"Motorsport agentura: co to je, co d\u011bl\u00e1 a jak pracuje se sponzory a t\u00fdmy"},"content":{"rendered":"<p><strong>Motorsport agentura je prost\u0159edn\u00edk mezi zna\u010dkou, kter\u00e1 chce sponzorovat, a t\u00edm, kdo prod\u00e1v\u00e1 pr\u00e1va, tedy t\u00fdmy, \u0161ampion\u00e1ty a ud\u00e1losti: vyb\u00edr\u00e1 vhodn\u00fd majetek, sestavuje a vyjedn\u00e1v\u00e1 smlouvu a pracuje na tom, aby sponzoring p\u0159inesl n\u00e1vratnost. Ve v\u00fdkladu RTR prob\u00edh\u00e1 pr\u00e1ce u t\u0159\u00ed stol\u016f: u stolu pr\u00e1v, u stolu smlouvy a u stolu aktivace.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v \u0159\u00edjnu 2026.<\/em><\/p>\n<p>Dne 10. b\u0159ezna 2020 Formule 1 p\u0159edstavila Aramco jako \u0161est\u00e9ho Global Partnera \u0161ampion\u00e1tu (Motor Sport Magazine, ESPN). Od 1. ledna 2024 je tat\u00e1\u017e zna\u010dka titul\u00e1rn\u00edm partnerem Aston Martin a od roku 2026 dod\u00e1v\u00e1 t\u00fdmu paliva a maziva (Aston Martin F1, F1technical). T\u0159i \u00farovn\u011b p\u0159\u00edtomnosti a u dvou hlavn\u00edch dohod \u017e\u00e1dn\u00e1 ofici\u00e1ln\u00ed cena: hodnota dohody s F1 je odhad tisku, podle Motorsport Week 450 milion\u016f dolar\u016f za deset let, a finan\u010dn\u00ed podm\u00ednky s Aston Martin nejsou ve\u0159ejn\u00e9 (Motorsport Week, Motor Sport Magazine, F1technical).<\/p>\n<h2>Motorsport agentura ve zkratce<\/h2>\n<ul>\n<li>Co to je: prost\u0159edn\u00edk mezi zna\u010dkou, kter\u00e1 chce sponzorovat, a t\u00edm, kdo prod\u00e1v\u00e1 pr\u00e1va, tedy t\u00fdmy, \u0161ampion\u00e1ty a ud\u00e1losti (pracovn\u00ed definice RTR).<\/li>\n<li>Co d\u011bl\u00e1: vyb\u00edr\u00e1 vhodn\u00fd majetek, sestavuje a vyjedn\u00e1v\u00e1 smlouvu a s odd\u011blen\u00fdm mand\u00e1tem pracuje na aktivaci (pr\u016fvodce RTR ot\u00e1zkami pro agenturu).<\/li>\n<li>Kdo ji plat\u00ed: podle RTR standardn\u00ed model oboru po\u010d\u00edt\u00e1 s t\u00edm, \u017ee provizi plat\u00ed t\u00fdm z pr\u00e1va na sponzoring, zat\u00edmco aktivace je samostatn\u00fd mand\u00e1t s odli\u0161nou odm\u011bnou (pr\u016fvodce RTR).<\/li>\n<li>Kde RTR p\u016fsob\u00ed: MotoGP, Formule 1, Formule E, WEC s 24 hodinami Le Mans a NASCAR, od roku 1995 (RTR Sports Marketing).<\/li>\n<\/ul>\n<h2>Mezi ozn\u00e1men\u00edm a cenou<\/h2>\n<p>Kdo m\u00e1 rozpo\u010det a \u010dte tyto zpr\u00e1vy, stoj\u00ed p\u0159ed ot\u00e1zkou, kter\u00e1 nen\u00ed sportovn\u00ed: jak srovn\u00e1vat to, co nem\u00e1 cen\u00edk? Pr\u00e1v\u011b tam, mezi ozn\u00e1men\u00edm a cenou, kterou nikdo nezve\u0159ejn\u00ed, pracuje motorsport agentura. Tento p\u0159\u00edpad jsme ji\u017e popsali v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/everything-there-is-to-know-the-aramco-formula-1-sponsorship-deal\/\">p\u0159ehledu dohody Aramco-F1<\/a>; zde je ot\u00e1zka jin\u00e1: co konkr\u00e9tn\u011b d\u011bl\u00e1 ten, kdo tam pracuje.<\/p>\n<h2>T\u0159i stoly<\/h2>\n<p>M\u00edsta, kde agentura pracuje, naz\u00fdv\u00e1me \u201et\u0159i stoly\u201c, proto\u017ee u ka\u017ed\u00e9ho sed\u00ed jin\u00e1 protistrana. Je to n\u00e1\u0161 v\u00fdklad, ne klasifikace oboru, a slou\u017e\u00ed k pochopen\u00ed, kam m\u00ed\u0159\u00ed pr\u00e1ce, kterou zna\u010dka plat\u00ed, nebo neplat\u00ed.<\/p>\n<p>Prvn\u00ed je st\u016fl pr\u00e1v, s t\u00fdmy, \u0161ampion\u00e1ty a ud\u00e1lostmi. Tady se zji\u0161\u0165uje, co je skute\u010dn\u011b na prodej, na jak\u00e9 \u00farovni (\u0161ampion\u00e1t, t\u00fdm, jednotliv\u00e1 ud\u00e1lost, technick\u00e1 role) a v jak\u00e9 kategorii v\u00fdrobk\u016f, proto\u017ee kategori\u00e1ln\u00ed exkluzivita m\u016f\u017ee u\u010dinit nedostupn\u00fdm to, co se na prvn\u00ed pohled zd\u00e1 voln\u00e9 (pr\u016fvodce RTR).<\/p>\n<p>Druh\u00fd je st\u016fl smlouvy, se zna\u010dkou: c\u00edle, rozpo\u010det, d\u00e9lka, exkluzivity, klauzule a p\u0159edev\u0161\u00edm zp\u016fsob m\u011b\u0159en\u00ed n\u00e1vratnosti stanoven\u00fd p\u0159ed podpisem, ne po n\u011bm.<\/p>\n<p>T\u0159et\u00ed je st\u016fl aktivace, s ve\u0159ejnost\u00ed: v\u0161e, co se d\u011bje po podpisu a co odd\u011bluje platformu od toho, \u010demu \u0159\u00edk\u00e1me \u201epr\u00e1zdn\u00e1 n\u00e1lepka\u201c, tedy logo, kolem n\u011bho\u017e nic nen\u00ed. Pojedn\u00e1v\u00e1 o tom pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/co-je-aktivace-sportovniho-sponzoringu\/\">aktivac\u00ed sportovn\u00edho sponzoringu<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/max-bottinger-s9sjujqawb8-unsplash-1.jpg\" alt=\"Modrooran\u017eov\u00fd z\u00e1vodn\u00ed v\u016fz stoj\u00edc\u00ed v boxov\u00e9 uli\u010dce, pokryt\u00fd logy sponzor\u016f, s div\u00e1ky za plotem\" width=\"600\" height=\"400\" \/><\/p>\n<p>P\u0159\u00edpad Aramco ukazuje v\u0161echny t\u0159i a st\u00e1le je to n\u00e1\u0161 v\u00fdklad: \u0161ampion\u00e1t je jeden st\u016fl, t\u00fdm druh\u00fd, technick\u00e1 role t\u0159et\u00ed, ka\u017ed\u00fd s jinou protistranou a jin\u00fdm obzorem. Zna\u010dka, kter\u00e1 sed\u00ed u jedin\u00e9ho stolu, kupuje n\u011bco jin\u00e9ho ne\u017e ta, kter\u00e1 je obsazuje v\u0161echny.<\/p>\n<h2>\u010c\u00edm agentura nen\u00ed<\/h2>\n<p>Motorsport agentura nen\u00ed prodejce m\u00edsta na voze a podle definice nen\u00ed neutr\u00e1ln\u00edm prost\u0159edn\u00edkem. V modelu, kter\u00fd RTR popisuje jako standard oboru, provizi plat\u00ed t\u00fdm: proto z\u00e1le\u017e\u00ed na tom, zda m\u00e1 agentura p\u0159ednostn\u00ed dohody s konkr\u00e9tn\u00edmi dr\u017eiteli pr\u00e1v, proto\u017ee takov\u00e9 dohody mohou usm\u011br\u0148ovat jej\u00ed doporu\u010den\u00ed. Deset ot\u00e1zek p\u0159ed podpisem je v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/10-otazek-ktere-je-treba-polozit-marketingove-agenture-pro-motoristicky-sport-pred-podpisem-smlouvy\/\">pr\u016fvodci v\u00fdb\u011brem agentury<\/a> a ta, kter\u00e1 p\u0159edch\u00e1z\u00ed ostatn\u00edm, se t\u00fdk\u00e1 pr\u00e1v\u011b nez\u00e1vislosti (pr\u016fvodce RTR).<\/p>\n<p>Nen\u00ed ani alternativou k p\u0159\u00edm\u00e9mu kontaktu s t\u00fdmem: jsou to dv\u011b cesty s r\u016fzn\u00fdmi n\u00e1klady a lh\u016ftami a str\u00e1nka <a href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-vas-primy-kontakt-s-tymem-motoristickeho-sportu-vyjde-draz-nez-pronajem-nezavisle-agentury-i-kdyz-je-agentura-zdarma\/\">Agentura, nebo p\u0159\u00edm\u00fd kontakt s t\u00fdmem<\/a> je srovn\u00e1v\u00e1.<\/p>\n<h2>Od jednoho \u0161ampion\u00e1tu k druh\u00e9mu<\/h2>\n<p>Metoda se nem\u011bn\u00ed od s\u00e9rie k s\u00e9rii: m\u011bn\u00ed se majetek na prodej a to, kdo jej kontroluje. RTR p\u016fsob\u00ed ve Formuli 1, MotoGP, Formuli E, WEC, v\u010detn\u011b 24 hodin Le Mans, a v NASCAR (RTR Sports Marketing). Aby bylo vid\u011bt, jak se ka\u017ed\u00e1 s\u00e9rie prom\u00edt\u00e1 do nab\u00eddky, jsou tu str\u00e1nky o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzoringu ve Formuli 1<\/a> a o <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">sponzoringu MotoGP<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/orxan-musayev-ow0jf9t6lbm-unsplash-534x400.jpg\" alt=\"\u00dasek m\u011bstsk\u00e9ho okruhu se \u017elut\u00fdmi a \u010derven\u00fdmi bari\u00e9rami Pirelli a historick\u00fdmi budovami v pozad\u00ed\" width=\"534\" height=\"400\" \/><\/p>\n<h2>Co to znamen\u00e1 pro toho, kdo vyb\u00edr\u00e1<\/h2>\n<p>Kdo hodnot\u00ed agenturu, m\u011bl by se zeptat, kter\u00fd st\u016fl mu nejv\u00edce chyb\u00ed. Pokud nev\u00ed, co lze koupit, pot\u0159ebuje st\u016fl pr\u00e1v. Pokud v\u00ed, co chce, ale ne za jak\u00fdch podm\u00ednek, pot\u0159ebuje st\u016fl smlouvy. Pokud u\u017e podepsal a logo je jedinou stopou sponzoringu, z\u016fstal pr\u00e1zdn\u00fd t\u0159et\u00ed. Jsou to tendence, ne p\u0159edpisy, a odpov\u011b\u010f m\u011bn\u00ed typ partnera, kter\u00e9ho je vhodn\u00e9 hledat.<\/p>\n<p>Pokud po podpisu zb\u00fdv\u00e1 ze sponzoringu jen logo, kter\u00fd ze t\u0159\u00ed stol\u016f z\u016fstal pr\u00e1zdn\u00fd?<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete pochopit, kter\u00fd ze t\u0159\u00ed stol\u016f pot\u0159ebujete?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoringy v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/kontakty-rtr-sport-marketing\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Kontaktujte RTR<\/a><br \/><\/div>\n<p><em>Obr\u00e1zky: Max B\u00f6ttinger a Orxan Musayev, Unsplash.<\/em><\/p>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/formula-1-announces-global-partnership-deal-with-saudi-aramco\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, F1 oznamuje glob\u00e1ln\u00ed partnerstv\u00ed se Saudi Aramco (2020)<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/28876704\/f1-announces-sponsorship-deal-saudi-oil-giant-aramco\" target=\"_blank\" rel=\"nofollow noopener\">ESPN, F1 oznamuje dohodu se sa\u00fadsk\u00fdm ropn\u00fdm gigantem Aramco (2020)<\/a>; <a href=\"https:\/\/www.motorsportweek.com\/2020\/04\/03\/aramco-deal-worth-more-than-450m-to-formula-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport Week, dohoda s Aramco m\u00e1 pro F1 hodnotu p\u0159es 450 milion\u016f (2020)<\/a>; <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/announcement\/aramco-extends-successful-partnership-with-aston-martin-formula-one-team-to-become-official-title-partner\" target=\"_blank\" rel=\"nofollow noopener\">Aston Martin F1, Aramco se st\u00e1v\u00e1 ofici\u00e1ln\u00edm titul\u00e1rn\u00edm partnerem t\u00fdmu (prosinec 2023)<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/24333\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, Aston Martin prodlu\u017euje partnerstv\u00ed s titul\u00e1rn\u00edm sponzorem Aramco (2023)<\/a>; RTR Sports Marketing, sponzoring v motorsportu.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je motorsport agentura?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nJe to prost\u0159edn\u00edk mezi zna\u010dkou, kter\u00e1 chce sponzorovat, a t\u00edm, kdo prod\u00e1v\u00e1 pr\u00e1va, tedy t\u00fdmy, \u0161ampion\u00e1ty a ud\u00e1losti: vyb\u00edr\u00e1 vhodn\u00fd majetek, sestavuje a vyjedn\u00e1v\u00e1 smlouvu a pracuje na tom, aby sponzoring p\u0159inesl n\u00e1vratnost (pracovn\u00ed definice RTR).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co d\u011bl\u00e1 agentura motorsportov\u00e9ho sponzoringu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nVe v\u00fdkladu RTR pracuje u t\u0159\u00ed stol\u016f: pr\u00e1va, s t\u00fdmy, \u0161ampion\u00e1ty a ud\u00e1lostmi; smlouva, se zna\u010dkou; aktivace, s ve\u0159ejnost\u00ed, kter\u00e1 je samostatn\u00fdm mand\u00e1tem s odli\u0161nou odm\u011bnou (pr\u016fvodce RTR).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo plat\u00ed motorsport agenturu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPodle RTR standardn\u00ed model oboru po\u010d\u00edt\u00e1 s t\u00edm, \u017ee provizi plat\u00ed t\u00fdm z pr\u00e1va na sponzoring. Proto je u\u017eite\u010dn\u00e9 se p\u0159ed podpisem zeptat, zda m\u00e1 agentura p\u0159ednostn\u00ed dohody s konkr\u00e9tn\u00edmi dr\u017eiteli pr\u00e1v (pr\u016fvodce RTR).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Je t\u0159eba agentura, nebo lze jednat p\u0159\u00edmo s t\u00fdmem?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nJsou to dv\u011b cesty s r\u016fzn\u00fdmi n\u00e1klady a lh\u016ftami a volba z\u00e1vis\u00ed na tom, kter\u00fd ze t\u0159\u00ed stol\u016f zna\u010dka pot\u0159ebuje. RTR je srovn\u00e1v\u00e1 na str\u00e1nce o agentu\u0159e a p\u0159\u00edm\u00e9m kontaktu s t\u00fdmem.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>V jak\u00fdch \u0161ampion\u00e1tech p\u016fsob\u00ed motorsport agentura jako RTR?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nRTR p\u016fsob\u00ed ve Formuli 1, MotoGP, Formuli E, WEC (v\u010detn\u011b 24 hodin Le Mans) a v NASCAR, od roku 1995 (RTR Sports Marketing).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak vybrat motorsport agenturu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nRTR shrom\u00e1\u017edil deset ot\u00e1zek, kter\u00e9 je t\u0159eba polo\u017eit p\u0159ed podpisem. Ta, kter\u00e1 p\u0159edch\u00e1z\u00ed ostatn\u00edm, se t\u00fdk\u00e1 nez\u00e1vislosti na t\u00fdmech, s\u00e9ri\u00edch a dr\u017eitel\u00edch pr\u00e1v, proto\u017ee p\u0159ednostn\u00ed dohody mohou usm\u011br\u0148ovat doporu\u010den\u00ed (pr\u016fvodce RTR).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Motorsport agentura je prost\u0159edn\u00edk mezi zna\u010dkou, kter\u00e1 chce sponzorovat, a t\u00edm, kdo prod\u00e1v\u00e1 pr\u00e1va, tedy t\u00fdmy, \u0161ampion\u00e1ty a ud\u00e1losti: vyb\u00edr\u00e1 vhodn\u00fd majetek, sestavuje a vyjedn\u00e1v\u00e1 smlouvu a pracuje na tom, aby sponzoring p\u0159inesl n\u00e1vratnost. Ve v\u00fdkladu RTR prob\u00edh\u00e1 pr\u00e1ce u t\u0159\u00ed stol\u016f: u stolu pr\u00e1v, u stolu smlouvy a u stolu aktivace. Aktualizov\u00e1no v \u0159\u00edjnu [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-242652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Motorsport agentura: co to je a co d\u011bl\u00e1<\/title>\n<meta name=\"description\" content=\"Motorsport agentura: co to je a co d\u011bl\u00e1. T\u0159i stoly, u nich\u017e pracuje: pr\u00e1va, smlouva a aktivace, a p\u0159\u00edpad Aramco ve F1. 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