{"id":242653,"date":"2024-01-29T15:29:39","date_gmt":"2024-01-29T14:29:39","guid":{"rendered":"https:\/\/rtrsports.com\/dhl-f1-dlouhodobe-partnerstvi\/"},"modified":"2025-07-04T13:30:24","modified_gmt":"2025-07-04T11:30:24","slug":"dhl-f1-dlouhodobe-partnerstvi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/dhl-f1-dlouhodobe-partnerstvi\/","title":{"rendered":"DHL & F1: Dlouholet\u00e9 partnerstv\u00ed"},"content":{"rendered":"

Ve spole\u010dnosti RTR v\u011b\u0159\u00edme, \u017ee na z\u00e1klad\u011b sponzorsk\u00fdch smluv mus\u00ed vznikat skv\u011bl\u00e1 partnerstv\u00ed – DHL a F1 jsou toho skv\u011bl\u00fdm p\u0159\u00edkladem, proto\u017ee jejich spolupr\u00e1ce vedla k pozoruhodn\u00e9mu r\u016fstu.<\/em><\/h3>\n

V roce 2021 obnovily spole\u010dnosti DHL a F1 partnerstv\u00ed, d\u00edky n\u011bmu\u017e z\u016fstanou ofici\u00e1ln\u00edm logistick\u00fdm partnerem tohoto sportu, kter\u00fdm jsou od roku 2004. Z nyn\u00ed ji\u017e t\u00e9m\u011b\u0159 dvacetilet\u00e9ho vztahu je z\u0159ejm\u00e9, \u017ee ob\u011b zna\u010dky na\u0161ly vz\u00e1jemn\u00e9 v\u00fdhody, ale jak\u00e9? Spole\u010dnost DHL nen\u00ed pro F1 oby\u010dejn\u00fdm sponzorem; ve skute\u010dnosti se jedn\u00e1 o velmi funk\u010dn\u00ed zna\u010dku, proto\u017ee d\u00edky sv\u00fdm zku\u0161enostem v oblasti doru\u010dovac\u00edch slu\u017eeb je pro p\u0159epravu infrastruktury F1 po cel\u00e9m sv\u011bt\u011b velmi d\u016fle\u017eit\u00e1. Na druhou stranu, p\u0159eprava po cirkuse F1 je pro n\u011bmeckou zna\u010dku nepochybn\u011b slo\u017eit\u00fd proces… rozhodn\u011b vy\u017eaduje v\u00edce pl\u00e1nov\u00e1n\u00ed ne\u017e pouh\u00fd dopis. V tomto \u010dl\u00e1nku prozkoum\u00e1me v\u0161echny r\u016fzn\u00e9 rysy tohoto vztahu a nahl\u00e9dneme do jednoho z nejd\u016fle\u017eit\u011bj\u0161\u00edch partnerstv\u00ed F1.<\/p>\n

\u00daloha spole\u010dnosti DHL v logistice<\/h2>\n

Logistika je v sez\u00f3n\u011b F1 kl\u00ed\u010dov\u00fdm faktorem, ale b\u011b\u017en\u00fd fanou\u0161ek m\u016f\u017ee jej\u00ed v\u00fdznam p\u0159ehl\u00ed\u017eet. Je naprosto nezbytn\u00e9, aby se vybaven\u00ed, palivo a samoz\u0159ejm\u011b i vozy p\u0159epravovaly mezi jednotliv\u00fdmi z\u00e1vody efektivn\u011b, a d\u00edky nabit\u00e9mu kalend\u00e1\u0159i F1<\/a> mohou tento \u00fakol zvl\u00e1dnout jen ti nejlep\u0161\u00ed z nejlep\u0161\u00edch. Dal\u0161\u00ed komplikac\u00ed jsou samoz\u0159ejm\u011b vzd\u00e1lenosti mezi jednotliv\u00fdmi z\u00e1vody – nap\u0159\u00edklad sez\u00f3na 2023 za\u010dala v b\u0159eznu z\u00e1vody v Bahrajnu a Sa\u00fadsk\u00e9 Ar\u00e1bii, ne\u017e se v\u0161e muselo p\u0159epravit p\u0159es Indick\u00fd oce\u00e1n do Austr\u00e1lie na Velkou cenu Austr\u00e1lie2.<\/sup> dubna.<\/p>\n

S t\u00edm, jak se F1 stala glob\u00e1ln\u00edm sportem, vzrostl i v\u00fdznam role DHL jako logistick\u00e9ho partnera. V sez\u00f3n\u011b 2023 se ji\u017e konaj\u00ed z\u00e1vody na t\u0159ech r\u016fzn\u00fdch kontinentech, ale spole\u010dnost DHL dohl\u00ed\u017e\u00ed na hladk\u00fd pr\u016fb\u011bh p\u0159epravy infrastruktury mezi jednotliv\u00fdmi z\u00e1vody. Pro p\u0159edstavu o velikosti tohoto \u00fakolu uve\u010fme, \u017ee celkov\u00fd n\u00e1klad F1<\/a> tvo\u0159\u00ed 10 000 kg elektroniky a 40-50 tun n\u00e1kladu (nap\u0159. voz\u016f) na jeden t\u00fdm, stejn\u011b jako 150 000 kg vybaven\u00ed pro vys\u00edlac\u00ed m\u00e9dia.<\/p>\n

Pod\u00edvejte se, jak spole\u010dnost DHL b\u011bhem sez\u00f3ny 2022 p\u0159epravila celou infrastrukturu F1 z GP Austinu do Mexico City (1504 km!) za pouh\u00fdch 5 dn\u00ed.<\/a><\/p>\n

F1 by nena\u0161la spolehliv\u011bj\u0161\u00edho logistick\u00e9ho partnera, ne\u017e je DHL, proto\u017ee tato zna\u010dka si zakl\u00e1d\u00e1 na rychl\u00e9 a efektivn\u00ed p\u0159eprav\u011b zbo\u017e\u00ed. D\u00edky jejich hodnot\u00e1m se poda\u0159ilo vytvo\u0159it skv\u011bl\u00fd vztah, jak uvedl Arjan Sissing, glob\u00e1ln\u00ed \u0159editel marketingu zna\u010dky DHL Group, „Ji\u017e v\u00edce ne\u017e \u010dty\u0159i desetilet\u00ed n\u00e1s spojuj\u00ed spole\u010dn\u00e9 hodnoty, d\u00edky nim\u017e m\u016f\u017eeme vyhr\u00e1t jak\u00fdkoli logistick\u00fd z\u00e1vod na cel\u00e9m sv\u011bt\u011b je\u0161t\u011b p\u0159edt\u00edm, ne\u017e se prvn\u00ed pneumatiky dotknou trati. T\u011b\u0161\u00edme se, \u017ee v ka\u017ed\u00e9m z t\u011bchto z\u00e1vod\u016f budeme moci obh\u00e1jit titul mezi z\u00e1vodn\u00edky. <\/a><\/p>\n

Spole\u010dnost DHL lze ozna\u010dit za \u201eneop\u011bvovan\u00e9 hrdiny\u201c sez\u00f3ny F1, proto\u017ee bez jejich pr\u00e1ce by nebylo mo\u017en\u00e9 st\u00e1le se roz\u0161i\u0159uj\u00edc\u00ed kalend\u00e1\u0159 F1 uspo\u0159\u00e1dat.<\/p>\n

\"Sponzorstv\u00ed<\/h2>\n

Jak se spole\u010dnost DHL pod\u00edl\u00ed na z\u00e1vodn\u00edm v\u00edkendu?<\/h2>\n

Role DHL v F1 nekon\u010d\u00ed u logistiky, proto\u017ee se pod\u00edl\u00ed i na technick\u00e9 str\u00e1nce z\u00e1vod\u016f. DHL je tak\u00e9 ofici\u00e1ln\u00edm sponzorem ceny za nejrychlej\u0161\u00ed kolo a ceny za nejrychlej\u0161\u00ed zast\u00e1vku v boxech. Cena za nejrychlej\u0161\u00ed kolo se ud\u011bluje jezdci s nejv\u011bt\u0161\u00edm po\u010dtem nejrychlej\u0161\u00edch kol ve Velk\u00e9 cen\u011b v pr\u016fb\u011bhu cel\u00e9 sez\u00f3ny. Lewis Hamilton <\/em>je v sou\u010dasn\u00e9 dob\u011b dr\u017eitelem rekordu v po\u010dtu z\u00edskan\u00fdch cen DHL Fastest Lap Award (6 trofej\u00ed), zat\u00edmco aktu\u00e1ln\u00edm dr\u017eitelem je Max Verstappen<\/em>. Naopak cena za nejrychlej\u0161\u00ed zast\u00e1vku v boxech vrh\u00e1 sv\u011btlo na pr\u00e1ci z\u00e1vodn\u00edch t\u00fdm\u016f a ud\u011bluje se t\u00fdmu, kter\u00fd v sez\u00f3n\u011b uskute\u010dnil nejv\u00edce \u201enejrychlej\u0161\u00edch zast\u00e1vek v boxech\u201c.<\/p>\n

Tato ocen\u011bn\u00ed pom\u00e1haj\u00ed podtrhnout zvl\u00e1\u0161tn\u00ed vztah mezi DHL a F1, proto\u017ee v\u00edt\u011bzov\u00e9 p\u00f3zuj\u00ed s trofej\u00ed p\u0159ed logem DHL, co\u017e m\u00e1 pro zna\u010dku z\u0159ejm\u00fd komer\u010dn\u00ed p\u0159\u00ednos. Jedn\u00e1 se o kl\u00ed\u010dov\u00fd prvek partnerstv\u00ed a pro fanou\u0161ky by bylo docela obt\u00ed\u017en\u00e9 nev\u0161imnout si ikonick\u00e9ho loga DHL p\u0159i sledov\u00e1n\u00ed z\u00e1vod\u016f, proto\u017ee jejich zna\u010dka je vid\u011bt u trati a v\u00fdrazn\u011bji v boxov\u00e9 uli\u010dce. V\u00fdjime\u010dnost tohoto partnerstv\u00ed podtrhuje skute\u010dnost, \u017ee s t\u00edm, jak spole\u010dnost DHL nad\u00e1le napom\u00e1h\u00e1 celosv\u011btov\u00e9mu r\u016fstu F1<\/a>, z toho budou t\u011b\u017eit ob\u011b zna\u010dky, proto\u017ee v\u011bt\u0161\u00ed pokryt\u00ed F1 znamen\u00e1 v\u011bt\u0161\u00ed viditelnost loga DHL.<\/p>\n

Zku\u0161enosti fanou\u0161k\u016f<\/h2>\n

V posledn\u00edch letech se esport stal fenom\u00e9nem a v p\u0159\u00ed\u0161t\u00edch letech bude nepochybn\u011b dosahovat nov\u00fdch rozm\u011br\u016f. Spole\u010dnost DHL pomohla zajistit, aby F1 o tento r\u016fst nep\u0159i\u0161la, proto\u017ee se v roce 2018 stala prvn\u00edm ofici\u00e1ln\u00edm partnerem s\u00e9rie F1 Esports Series<\/a>. Tato s\u00e9rie zahrnuje ofici\u00e1ln\u00ed videohru F1 a nab\u00edz\u00ed z\u00e1bavn\u00fd dopln\u011bk k b\u011b\u017en\u00e9 sez\u00f3n\u011b F1. B\u011bhem pandemie koronaviru se sou\u010dasn\u00ed jezdci F1 jako Charles Leclerc<\/em> a George Russell <\/em>dokonce z\u00fa\u010dastnili virtu\u00e1ln\u00ed Velk\u00e9 ceny.<\/a><\/p>\n

Seri\u00e1l F1 Esports dodal F1 nov\u00fd rozm\u011br a d\u00edky tomu, \u017ee se ka\u017ed\u00fd rok p\u0159ipojuj\u00ed nov\u00e9 t\u00fdmy, bude zaj\u00edmav\u00e9 sledovat, jak se bude seri\u00e1l d\u00e1le vyv\u00edjet – rok od roku st\u00e1le p\u0159ekon\u00e1v\u00e1 sv\u00e9 dosavadn\u00ed rekordy sledovanosti. Spole\u010dnost DHL bude samoz\u0159ejm\u011b zapojena na ka\u017ed\u00e9m kroku a jej\u00ed \u00fa\u010dast je\u0161t\u011b v\u00edce zd\u016fraz\u0148uje v\u00e1\u0161e\u0148, kterou n\u011bmeck\u00e1 zna\u010dka pro F1 chov\u00e1.<\/p>\n

Spole\u010dnost DHL tak\u00e9 pom\u00e1h\u00e1 zvy\u0161ovat \u00farove\u0148 z\u00e1\u017eitk\u016f fanou\u0161k\u016f F1 t\u00edm, \u017ee o v\u00edkendech z\u00e1vod\u016f po\u0159\u00e1d\u00e1 fanou\u0161kovsk\u00e9 festivaly. Tyto fanou\u0161kovsk\u00e9 festivaly pomohly prom\u011bnit z\u00e1vodn\u00ed v\u00edkendy v ud\u00e1losti, kter\u00e9 uspokoj\u00ed pot\u0159eby v\u0161ech,<\/a> s hudbou a z\u00e1bavou doprov\u00e1zenou \u017eiv\u00fdmi j\u00edzdami voz\u016f a rozhovory s jezdci. Jsou sou\u010d\u00e1st\u00ed iniciativy F1, kter\u00e1 se sna\u017e\u00ed zaujmout r\u016fzn\u00e9 demografick\u00e9 skupiny a pomoci jim prosadit se na nov\u00fdch trz\u00edch.<\/p>\n

Nen\u00ed pochyb o tom, \u017ee vztah mezi DHL a F1 bude i nad\u00e1le vzkv\u00e9tat, a bude zaj\u00edmav\u00e9 sledovat, co dal\u0161\u00edho ob\u011b zna\u010dky p\u0159inesou, proto\u017ee jejich shodn\u00e9 hodnoty vytvo\u0159ily vzorov\u00e9 partnerstv\u00ed pro z\u00e1jemce o sportovn\u00ed sponzoring<\/a>.<\/p>\n

 <\/p>\n

 <\/p>\n

\n
Pictures from the top:\r\n\r\nEuropean Air Transport Leipzig - Boeing 757-23APF , Creative-Commons-Licence CC BY-SA 4.0.<\/b>\r\nSteve_Melnyk, F1 Paddock Access, Creative Commons Attribution 2.0 Generic license.<\/pre>\n","protected":false},"excerpt":{"rendered":"
Ve spole\u010dnosti RTR v\u011b\u0159\u00edme, \u017ee na z\u00e1klad\u011b sponzorsk\u00fdch smluv mus\u00ed vznikat skv\u011bl\u00e1 partnerstv\u00ed – DHL a F1 jsou toho skv\u011bl\u00fdm p\u0159\u00edkladem, proto\u017ee jejich spolupr\u00e1ce vedla k pozoruhodn\u00e9mu r\u016fstu. V roce 2021 obnovily spole\u010dnosti DHL a F1 partnerstv\u00ed, d\u00edky n\u011bmu\u017e z\u016fstanou ofici\u00e1ln\u00edm logistick\u00fdm partnerem tohoto sportu, kter\u00fdm jsou od roku 2004. Z nyn\u00ed ji\u017e t\u00e9m\u011b\u0159 dvacetilet\u00e9ho […]<\/p>\n","protected":false},"author":33,"featured_media":194497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233,20230,20229],"tags":[],"class_list":["post-242653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nDHL & F1: Dlouholet\u00e9 partnerstv\u00ed - RTR Sports Marketing<\/title>\n<meta name=\"description\" content=\"Ve spole\u010dnosti RTR v\u011b\u0159\u00edme, \u017ee na z\u00e1klad\u011b sponzorsk\u00fdch smluv mus\u00ed vznikat skv\u011bl\u00e1 partnerstv\u00ed - DHL a F1 jsou toho skv\u011bl\u00fdm p\u0159\u00edkladem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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