{"id":242658,"date":"2023-05-05T12:43:47","date_gmt":"2023-05-05T10:43:47","guid":{"rendered":"https:\/\/rtrsports.com\/vse-co-potrebujeme-vedet-o-smlouve-o-sponzorstvi-formulare-1-spolecnosti-daramco\/"},"modified":"2026-10-02T17:29:23","modified_gmt":"2026-10-02T15:29:23","slug":"vse-co-potrebujeme-vedet-o-smlouve-o-sponzorstvi-formulare-1-spolecnosti-daramco","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/everything-there-is-to-know-the-aramco-formula-1-sponsorship-deal\/","title":{"rendered":"Aramco F1: co to je, co sponzoruje a kolik smlouva stoj\u00ed"},"content":{"rendered":"<p><strong>Aramco je st\u00e1tn\u00ed sa\u00fadsk\u00e1 energetick\u00e1 spole\u010dnost a od roku 2020 je Global Partner Formule 1, od roku 2022 partner Aston Martin a od 1. ledna 2024 titul\u00e1rn\u00ed partner t\u00fdmu, kter\u00fd se jmenuje Aston Martin Aramco Formula One Team. Hodnota dohody s F1 nen\u00ed ofici\u00e1ln\u00ed: v roce 2020 p\u0159inesl Motorsport Week odhad 450 milion\u016f dolar\u016f za deset let, tedy 42 a\u017e 51 milion\u016f ro\u010dn\u011b.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v \u0159\u00edjnu 2026.<\/em><\/p>\n<p>Zeptejte se zna\u010dky, co prod\u00e1v\u00e1 Aramco, a odpov\u00ed, \u017ee ropu. Ve Formuli 1 Aramco kupuje n\u011bco jin\u00e9ho: m\u00edsto na st\u0159e\u0161e \u0161ampion\u00e1tu, jm\u00e9no t\u00fdmu a od roku 2026 to, co jde do n\u00e1dr\u017e\u00ed. T\u0159i \u00farovn\u011b, t\u0159i smlouvy a \u017e\u00e1dn\u00e1 s uvedenou cenou. Proto m\u00e1 smysl odd\u011blit to, co je dolo\u017eeno, od toho, co je odhad.<\/p>\n<h2>Aramco F1 ve zkratce<\/h2>\n<ul>\n<li>Kdo to je: st\u00e1tn\u00ed sa\u00fadsk\u00e1 energetick\u00e1 spole\u010dnost (Autosport, ESPN).<\/li>\n<li>\u0160ampion\u00e1t: 10. b\u0159ezna 2020 ji F1 p\u0159edstavila jako \u0161est\u00e9ho Global Partnera po DHL, Emirates, Heineken, Pirelli a Rolex (Motor Sport Magazine, ESPN).<\/li>\n<li>Hodnota: neofici\u00e1ln\u00ed. Motorsport Week uvedl 450 milion\u016f dolar\u016f za deset let, tedy 42 a\u017e 51 milion\u016f ro\u010dn\u011b (Motorsport Week).<\/li>\n<li>T\u00fdm: partner Aston Martin od roku 2022 a titul\u00e1rn\u00ed partner od 1. ledna 2024, na p\u011bt let (Aston Martin F1, F1technical).<\/li>\n<li>Technologie: od roku 2026 dod\u00e1v\u00e1 t\u00fdmu, kter\u00fd p\u0159ech\u00e1z\u00ed na motory Honda, pokro\u010dil\u00e1 paliva a maziva (Aston Martin F1, F1technical).<\/li>\n<li>Co nen\u00ed potvrzeno: ofici\u00e1ln\u00ed d\u00e9lka a cena dohody s F1 a jak\u00fdkoli pod\u00edl v kapit\u00e1lu t\u00fdmu.<\/li>\n<\/ul>\n<h2>Kdo je Aramco<\/h2>\n<p>Aramco je energetick\u00fd a chemick\u00fd gigant ve vlastnictv\u00ed sa\u00fadsk\u00e9ho st\u00e1tu (Autosport). Jeho p\u0159\u00edtomnost ve F1 se \u010dte tak\u00e9 jako krok k Velk\u00e9 cen\u011b v Sa\u00fadsk\u00e9 Ar\u00e1bii, o kter\u00e9 tisk u\u017e v roce 2020 psal jako o mo\u017enosti (ESPN, Autosport).<\/p>\n<h2>Prvn\u00ed patro: Global Partner F1<\/h2>\n<p>Dne 10. b\u0159ezna 2020 Formule 1 ozn\u00e1mila dlouhodobou dohodu s Aramco, kter\u00e9 se stalo \u0161est\u00fdm Global Partnerem \u0161ampion\u00e1tu (Motor Sport Magazine, ESPN). Dohoda zahrnuje pr\u00e1va na n\u00e1zev n\u011bkter\u00fdch Velk\u00fdch cen 2020, mezi nimi \u0160pan\u011blska, Ma\u010farska a Spojen\u00fdch st\u00e1t\u016f, a spolupr\u00e1ci v oblasti udr\u017eiteln\u00fdch paliv, \u00fa\u010dinnosti motor\u016f a technologi\u00ed mobility (ESPN, Motor Sport Magazine).<\/p>\n<p>Ohledn\u011b ceny je jedin\u00fdm \u010d\u00edslem v ob\u011bhu odhad: Motorsport Week napsal, \u017ee F1 z\u00edsk\u00e1 deset let po 42 a\u017e 51 milionech dolar\u016f ro\u010dn\u011b, celkem 450 milion\u016f, po zhruba patn\u00e1ctim\u011bs\u00ed\u010dn\u00edm vyjedn\u00e1v\u00e1n\u00ed p\u0159i zprost\u0159edkov\u00e1n\u00ed agenturou CAA Sports (Motorsport Week). F1 mluvila o dlouhodob\u00e9 dohod\u011b, bez \u010d\u00edsel a bez d\u00e9lky (Motor Sport Magazine, ESPN). Podle m\u00e9ho n\u00e1zoru je t\u0159eba toto \u010d\u00edslo \u010d\u00edst jako \u0159\u00e1dovou velikost, ne jako cen\u00edkovou cenu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/2022_french_grand_prix_52278951366.png\" alt=\"Ferrari na trati p\u0159i Velk\u00e9 cen\u011b Francie 2022 p\u0159ed reklamn\u00ed bandou Aramco u trati\" width=\"600\" height=\"400\" \/><\/p>\n<h2>Druh\u00e9 patro: Aston Martin<\/h2>\n<p>Aramco je partnerem Aston Martin od roku 2022 (Aston Martin F1). Od 1. ledna 2024 se t\u00fdm jmenuje Aston Martin Aramco Formula One Team: Aramco se st\u00e1v\u00e1 titul\u00e1rn\u00edm partnerem a Cognizant z n\u00e1zvu odch\u00e1z\u00ed (Aston Martin F1, F1technical). Prodlou\u017een\u00ed trv\u00e1 p\u011bt let (Aston Martin F1, F1technical).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/05\/fia_f1_austria_2022_nr._18_stroll.jpg\" alt=\"Aston Martin s \u010d\u00edslem 18 Lance Strolla p\u0159i Velk\u00e9 cen\u011b Rakouska 2022 s logy Aramco a Cognizant\" width=\"600\" height=\"338\" \/><\/p>\n<h2>T\u0159et\u00ed patro: paliva a maziva<\/h2>\n<p>Od roku 2026 Aramco dod\u00e1v\u00e1 Aston Martin pokro\u010dil\u00e1 paliva a maziva, soub\u011b\u017en\u011b s p\u0159echodem na motory Honda (Aston Martin F1, F1technical). Je to \u00farove\u0148 nejvzd\u00e1len\u011bj\u0161\u00ed od loga: od roku 2026 pou\u017e\u00edvaj\u00ed v\u0161echny t\u00fdmy pokro\u010dil\u00e1 udr\u017eiteln\u00e1 paliva (Formula1.com) a energetick\u00fd partner, kter\u00fd je vyv\u00edj\u00ed, je uvnit\u0159 produktu, ne vedle n\u011bj.<\/p>\n<h2>Co nev\u00edme a co bylo kritizov\u00e1no<\/h2>\n<p>P\u0159esn\u00e1 cena a d\u00e9lka smlouvy s F1 nejsou ve\u0159ejn\u00e9, stejn\u011b jako finan\u010dn\u00ed podm\u00ednky dohody s Aston Martin (Motor Sport Magazine, F1technical). V minulosti se mluvilo o opc\u00edch na pod\u00edl v kapit\u00e1lu t\u00fdmu: potvrzen\u00ed jsme nena\u0161li a nebereme to jako fakt.<\/p>\n<p>P\u0159i ozn\u00e1men\u00ed v roce 2020 ESPN upozornil na nap\u011bt\u00ed mezi dohodou a c\u00edlem F1 dos\u00e1hnout do roku 2030 \u010dist\u011b nulov\u00fdch emis\u00ed, zat\u00edmco F1 a Aramco p\u0159edstavovaly spolupr\u00e1ci jako pr\u00e1ci na udr\u017eiteln\u00fdch palivech a \u00fa\u010dinnosti motor\u016f (ESPN, Motor Sport Magazine). Je to kritika, kterou je t\u0159eba m\u00edt na pam\u011bti, ne n\u00e1\u0161 \u00fasudek.<\/p>\n<h2>Co to u\u010d\u00ed sponzory<\/h2>\n<p>P\u0159\u00edpad Aramco F1 ukazuje strukturu o t\u0159ech patrech, a je to n\u00e1\u0161 v\u00fdklad, nikoli zve\u0159ejn\u011bn\u00fd \u00fadaj. V prvn\u00edm je \u0161ampion\u00e1t, s glob\u00e1ln\u00ed viditelnost\u00ed. Ve druh\u00e9m t\u00fdm, s jm\u00e9nem v n\u00e1zvu. Ve t\u0159et\u00edm technick\u00e1 role, kter\u00e1 ze sponzora d\u011bl\u00e1 dodavatele. Ka\u017ed\u00e9 patro m\u00e1 jin\u00e9 n\u00e1klady a jin\u00fd horizont: pr\u016fvodce o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">cen\u011b sponzoringu ve Formuli 1<\/a> uv\u00e1d\u00ed vstupn\u00ed prahy a str\u00e1nka o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzoringu ve Formuli 1<\/a> ukazuje, jak pracujeme. Kdo nese jm\u00e9no v n\u00e1zvu ostatn\u00edch t\u00fdm\u016f, ukazuje seznam <a href=\"https:\/\/rtrsports.com\/cs\/blog\/titulni-sponzor-kazdeho-tymu-v-sezone-2026-formule-1\/\">titul\u00e1rn\u00edch sponzor\u016f F1 2026<\/a> a pro dobu po podpisu je tu pr\u016fvodce <a href=\"https:\/\/rtrsports.com\/cs\/co-je-aktivace-sportovniho-sponzoringu\/\">aktivac\u00ed sportovn\u00edho sponzoringu<\/a>.<\/p>\n<p>Logo p\u0159ich\u00e1z\u00ed jako posledn\u00ed. Nejd\u0159\u00edv p\u0159ich\u00e1z\u00ed role.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete dostat svou zna\u010dku do Formule 1?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoringy v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzoring Formule 1<\/a><br \/><\/div>\n<p><em>Obr\u00e1zky: Ferrari p\u0159i Velk\u00e9 cen\u011b Francie 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:2022_French_Grand_Prix_(52278951366).png\" target=\"_blank\" rel=\"noopener\">nabtifal<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC BY 2.0<\/a>); Stroll\u016fv Aston Martin p\u0159i Velk\u00e9 cen\u011b Rakouska 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll.jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>). Hlavn\u00ed obr\u00e1zek: Stroll\u016fv Aston Martin p\u0159i Velk\u00e9 cen\u011b Rakouska 2022 (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:FIA_F1_Austria_2022_Nr._18_Stroll_(side_2).jpg\" target=\"_blank\" rel=\"noopener\">Lukas Raich<\/a>, <a href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\" target=\"_blank\" rel=\"noopener\">CC BY-SA 4.0<\/a>).<\/em><\/p>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/www.motorsportmagazine.com\/articles\/single-seaters\/f1\/formula-1-announces-global-partnership-deal-with-saudi-aramco\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, F1 oznamuje glob\u00e1ln\u00ed partnerstv\u00ed se Saudi Aramco (2020)<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/28876704\/f1-announces-sponsorship-deal-saudi-oil-giant-aramco\" target=\"_blank\" rel=\"nofollow noopener\">ESPN, F1 oznamuje dohodu se sa\u00fadsk\u00fdm ropn\u00fdm gigantem Aramco (2020)<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/who-is-aramco-f1s-saudi-state-energy-sponsor-explained-4981512\/4981512\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, kdo je Aramco, st\u00e1tn\u00ed sa\u00fadsk\u00fd energetick\u00fd sponzor F1<\/a>; <a href=\"https:\/\/www.motorsportweek.com\/2020\/04\/03\/aramco-deal-worth-more-than-450m-to-formula-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport Week, dohoda s Aramco m\u00e1 pro F1 hodnotu p\u0159es 450 milion\u016f (2020)<\/a>; <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/announcement\/aramco-extends-successful-partnership-with-aston-martin-formula-one-team-to-become-official-title-partner\" target=\"_blank\" rel=\"nofollow noopener\">Aston Martin F1, Aramco se st\u00e1v\u00e1 ofici\u00e1ln\u00edm titul\u00e1rn\u00edm partnerem t\u00fdmu (prosinec 2023)<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/24333\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, Aston Martin prodlu\u017euje partnerstv\u00ed s titul\u00e1rn\u00edm sponzorem Aramco (2023)<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/2026-regulations-explained-all-you-necessitate-to-know-about-f1s-new-power-units.14jfv7a36905uDJDdNyfQd\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, pohonn\u00e9 jednotky 2026<\/a>; RTR Sports Marketing, sponzoring v motorsportu.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je Aramco a pro\u010d je ve F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAramco je st\u00e1tn\u00ed sa\u00fadsk\u00e1 energetick\u00e1 spole\u010dnost. Ve F1 je od roku 2020 jako Global Partner \u0161ampion\u00e1tu, od roku 2022 jako partner Aston Martin a od roku 2024 jako titul\u00e1rn\u00ed partner t\u00fdmu (Autosport, Motor Sport Magazine, Aston Martin F1).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik Aramco plat\u00ed za sponzoring F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nCena nen\u00ed ofici\u00e1ln\u00ed. V roce 2020 p\u0159inesl Motorsport Week odhad 450 milion\u016f dolar\u016f za deset let, tedy 42 a\u017e 51 milion\u016f ro\u010dn\u011b. F1 mluvila o dlouhodob\u00e9 dohod\u011b, bez uveden\u00ed \u010d\u00edsel nebo d\u00e9lky (Motorsport Week, Motor Sport Magazine).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Je Aramco titul\u00e1rn\u00edm sponzorem Aston Martin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAno, od 1. ledna 2024: t\u00fdm se jmenuje Aston Martin Aramco Formula One Team a Cognizant z n\u00e1zvu ode\u0161lo. Dohoda trv\u00e1 p\u011bt let (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Odkdy je Aramco sponzorem Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOd 10. b\u0159ezna 2020, kdy ji F1 ozn\u00e1mila jako \u0161est\u00e9ho Global Partnera vedle DHL, Emirates, Heineken, Pirelli a Rolex (Motor Sport Magazine, ESPN).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co d\u011bl\u00e1 Aramco pro Aston Martin od roku 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDod\u00e1v\u00e1 t\u00fdmu pokro\u010dil\u00e1 paliva a maziva, t\u00fdm od roku 2026 pou\u017e\u00edv\u00e1 motory Honda. Od roku 2026 pou\u017e\u00edvaj\u00ed v\u0161echny t\u00fdmy F1 pokro\u010dil\u00e1 udr\u017eiteln\u00e1 paliva (Aston Martin F1, F1technical, Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Vlastn\u00ed Aramco pod\u00edl v Aston Martin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNen\u00ed to potvrzeno. Ofici\u00e1ln\u00ed ozn\u00e1men\u00ed, kter\u00e1 jsme \u010detli, mluv\u00ed o partnerstv\u00ed a titul\u00e1rn\u00edm partnerovi, ne o pod\u00edlu v kapit\u00e1lu t\u00fdmu (Aston Martin F1, F1technical).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Aramco je st\u00e1tn\u00ed sa\u00fadsk\u00e1 energetick\u00e1 spole\u010dnost a od roku 2020 je Global Partner Formule 1, od roku 2022 partner Aston Martin a od 1. ledna 2024 titul\u00e1rn\u00ed partner t\u00fdmu, kter\u00fd se jmenuje Aston Martin Aramco Formula One Team. Hodnota dohody s F1 nen\u00ed ofici\u00e1ln\u00ed: v roce 2020 p\u0159inesl Motorsport Week odhad 450 milion\u016f dolar\u016f za [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":194440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-242658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aramco F1: co to je, co sponzoruje a kolik smlouva stoj\u00ed<\/title>\n<meta name=\"description\" content=\"Aramco F1: sponzor Formule 1 od roku 2020 a titul\u00e1rn\u00ed partner Aston Martin od roku 2024. 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