{"id":242659,"date":"2023-05-01T10:25:04","date_gmt":"2023-05-01T08:25:04","guid":{"rendered":"https:\/\/rtrsports.com\/6-duvody-podporovane-vyzkumem-ktere-sponzorstvi-je-nejnovejsim-nastrojem-na-zlepseni-obratu-vasi-firmy\/"},"modified":"2026-10-15T12:44:56","modified_gmt":"2026-10-15T10:44:56","slug":"6-duvody-podporovane-vyzkumem-ktere-sponzorstvi-je-nejnovejsim-nastrojem-na-zlepseni-obratu-vasi-firmy","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/6-duvody-proc-je-sponzoring-nejlepsim-nastrojem-pro-zvyseni-obratu-vasi-spolecnosti-podlozene-vyzkumem\/","title":{"rendered":"Pro\u010d sponzorovat motorsport: 6 d\u016fvod\u016f podlo\u017een\u00fdch daty z let 2025-2026"},"content":{"rendered":"<p><strong>Pro\u010d sponzorovat motorsport, ve zkratce: proto\u017ee spojuje celosv\u011btovou a mladou z\u00e1kladnu fanou\u0161k\u016f, rostouc\u00ed trh sponzoringu a dlouhodob\u00e1 partnerstv\u00ed. F1 m\u00e1 827 milion\u016f fanou\u0161k\u016f (+12 % oproti 2024) a MotoGP 632 milion\u016f (+12 %); v roce 2025 sponzoring poprv\u00e9 p\u0159ekro\u010dil 20 % celkov\u00fdch p\u0159\u00edjm\u016f F1 (21,7 %) a partne\u0159i \u0161ampion\u00e1tu vzrostli od roku 2020 z 12 na 27. Je to \u0161est d\u016fvod\u016f s ov\u011b\u0159en\u00fdmi daty, ka\u017ed\u00fd s vlastn\u00edm omezen\u00edm.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v \u0159\u00edjnu 2026.<\/em><\/p>\n<p>Sportovn\u00ed sponzoring je pln\u00fd \u010d\u00edsel bez zdroje: \u201emezin\u00e1rodn\u00ed\u201c studie, v\u00fdnosy \u201ea\u017e 300 %\u201c, procenta bez roku. Zde jsou jen \u00fadaje zve\u0159ejn\u011bn\u00e9 \u0161ampion\u00e1ty, spole\u010dnostmi, kter\u00e9 je \u0159\u00edd\u00ed, a jejich \u00fa\u010detn\u00edmi z\u00e1v\u011brkami, se zdrojem vedle. Kde je \u010d\u00edslo sebehodnocen\u00edm fanou\u0161k\u016f nebo prohl\u00e1\u0161en\u00edm zainteresovan\u00e9 strany, je to \u0159e\u010deno.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-fauxels-3183197.jpg\" alt=\"Lid\u00e9 z firmy diskutuj\u00ed u stolu o pl\u00e1nu sponzoringu\" width=\"600\" height=\"400\" \/><\/p>\n<h2>\u0160est d\u016fvod\u016f ve zkratce<\/h2>\n<ul>\n<li>Glob\u00e1ln\u00ed dosah: 827 milion\u016f fanou\u0161k\u016f F1, 632 milion\u016f MotoGP.<\/li>\n<li>Mlad\u00e9 publikum: ve F1 je 43 % fanou\u0161k\u016f mlad\u0161\u00edch 35 let, v MotoGP v\u00edce ne\u017e polovina.<\/li>\n<li>Rostouc\u00ed trh: sponzoring tvo\u0159\u00ed 21,7 % celkov\u00fdch p\u0159\u00edjm\u016f F1 a partne\u0159i vzrostli od roku 2020 z 12 na 27.<\/li>\n<li>Dlouhodob\u00e1 partnerstv\u00ed: desetilet\u00e9 smlouvy jako ta s LVMH a technick\u00e9 vztahy jako Shell a Ferrari, deklarovan\u00e9 od roku 1950.<\/li>\n<li>Technologie k vypr\u00e1v\u011bn\u00ed: od roku 2026 F1 vyu\u017e\u00edv\u00e1 zhruba 50 % elektrick\u00e9ho v\u00fdkonu a udr\u017eiteln\u00e1 paliva.<\/li>\n<li>M\u011b\u0159iteln\u00fd v\u00fdnos, pokud se c\u00edle stanov\u00ed p\u0159edem: archivn\u00ed p\u0159\u00edpad s pom\u011brem 1 ku 46,9 a ka\u017ed\u00fd t\u0159et\u00ed fanou\u0161ek F1, kter\u00fd se hl\u00e1s\u00ed k v\u011bt\u0161\u00ed ochot\u011b nakupovat u partner\u016f.<\/li>\n<\/ul>\n<h2>1. Glob\u00e1ln\u00ed dosah: stovky milion\u016f fanou\u0161k\u016f<\/h2>\n<p>Formule 1 odhaduje svou z\u00e1kladnu na 827 milion\u016f fanou\u0161k\u016f v roce 2025, o 12 % v\u00edc ne\u017e p\u0159edchoz\u00ed rok a o 63 % v\u00edc ne\u017e v roce 2018 (Formula1.com). MotoGP uv\u00e1d\u00ed 632 milion\u016f fanou\u0161k\u016f, +12 % oproti 2024, 3,6 milionu div\u00e1k\u016f na okruz\u00edch (Liberty Media uv\u00e1d\u00ed p\u0159es 3,66 milionu, +21 %) a televizn\u00ed sledovanost vzrostla v pr\u016fm\u011bru o 9 %, u sprintov\u00fdch z\u00e1vod\u016f o 26 % (Motorsport.com, Liberty Media).<\/p>\n<p>Omezen\u00ed: \u201efanou\u0161ci\u201c je odhad lid\u00ed, kte\u0159\u00ed deklaruj\u00ed z\u00e1jem o \u0161ampion\u00e1t, nikoli po\u010det lid\u00ed, kter\u00e9 zna\u010dka zas\u00e1hne. Expozice jednoho sponzora z\u00e1vis\u00ed na tom, kde je logo, v kolika z\u00e1vodech a v jak\u00fdch m\u00e9di\u00edch.<\/p>\n<h2>2. Mlad\u00e9 a st\u00e1le v\u00edce \u017eensk\u00e9 publikum<\/h2>\n<p>Ve F1 je 42 % fanou\u0161k\u016f \u017een (v roce 2018 to bylo 37 %) a 43 % je mlad\u0161\u00edch 35 let, p\u0159i\u010dem\u017e za rok p\u0159ibylo 51 milion\u016f fanou\u0161k\u016f do 35 let (Formula1.com). V MotoGP je v\u00edce ne\u017e polovina fanou\u0161k\u016f mlad\u0161\u00ed 35 let (Motorsport.com).<\/p>\n<p>Glob\u00e1ln\u00ed pr\u016fzkum 2025 od Formule 1 a Motorsport Network, zalo\u017een\u00fd na v\u00edce ne\u017e 100 000 odpov\u011bd\u00edch velmi anga\u017eovan\u00fdch fanou\u0161k\u016f ze 186 zem\u00ed, uv\u00e1d\u00ed, \u017ee 76 % pova\u017euje sponzory za p\u0159\u00ednos pro z\u00e1\u017eitek z F1 a \u017ee ka\u017ed\u00fd t\u0159et\u00ed je ochotn\u011bj\u0161\u00ed nakupovat u partner\u016f F1, p\u0159i\u010dem\u017e u generace Z pod\u00edl stoup\u00e1 na 40 % (Formula1.com). Jsou to v\u00fdroky velmi anga\u017eovan\u00fdch nad\u0161enc\u016f, nikoli zm\u011b\u0159en\u00e9 prodeje: pom\u00e1haj\u00ed porozum\u011bt postoji ke sponzor\u016fm, ne odhadnout v\u00fdnos.<\/p>\n<h2>3. Rostouc\u00ed trh sponzoringu<\/h2>\n<p>V roce 2025 byly p\u0159\u00edjmy F1 3,87 miliardy dolar\u016f, +14 %, a sponzoring tvo\u0159il 21,7 % celkov\u00fdch p\u0159\u00edjm\u016f: poprv\u00e9 od p\u0159\u00edchodu Liberty Media p\u0159ekra\u010duje 20 % (Liberty Media, Black Book Motorsport). Mezi nov\u00fdmi partnery roku 2025 je desetilet\u00e1 smlouva se skupinou LVMH (Louis Vuitton, Mo\u00ebt Hennessy, TAG Heuer), Nestl\u00e9, Santander, Allwyn a PepsiCo (Black Book Motorsport) a partner\u016f F1 je od roku 2020 v\u00edce ne\u017e dvojn\u00e1sobek, z 12 na 27 (Formula1.com). MotoGP uzav\u0159elo rok 2025 s p\u0159\u00edjmy 573 milion\u016f dolar\u016f, +14 % v pro forma z\u00e1kladu (Liberty Media).<\/p>\n<p>Pro toho, kdo chce vstoupit, znamen\u00e1 rostouc\u00ed trh v\u011bt\u0161\u00ed konkurenci o stejn\u00e9 prostory: je to n\u00e1\u0161 v\u00fdklad, nikoli zve\u0159ejn\u011bn\u00fd \u00fadaj.<\/p>\n<h2>4. Dlouhodob\u00e1 partnerstv\u00ed<\/h2>\n<p>Motorsport odm\u011b\u0148uje ty, kdo z\u016fst\u00e1vaj\u00ed. Dohoda LVMH s F1 trv\u00e1 deset let (Black Book Motorsport) a Shell deklaruje technick\u00e9 partnerstv\u00ed s Ferrari, kter\u00e9 za\u010d\u00edn\u00e1 prvn\u00edm mistrovstv\u00edm sv\u011bta v roce 1950 (Shell, \u00fadaj deklarovan\u00fd spole\u010dnost\u00ed).<\/p>\n<p>Ve F1 se to projevuje i ve vstupn\u00edch podm\u00ednk\u00e1ch: minim\u00e1ln\u00ed \u00farove\u0148 2 miliony dolar\u016f ro\u010dn\u011b, minim\u00e1ln\u011b dv\u011b sezony, bez jednotliv\u00e9ho z\u00e1vodu (RTR Sports Marketing, zji\u0161t\u011bn\u00ed ze z\u00e1\u0159\u00ed 2026). Prodlou\u017een\u00ed nen\u00ed samoz\u0159ejm\u00e9 a je t\u0159eba o n\u011bm rozhodovat podle jasn\u00fdch krit\u00e9ri\u00ed, jak vysv\u011btluje pr\u016fvodce o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/obnovit-znovu-sjednat-nebo-zmenit-jak-se-rozhodnout-kdy-skonci-vas-sponzorsky-cyklus-v-motoristickem-sportu\/\">kdy sponzoring prodlou\u017eit, p\u0159ejednat nebo zm\u011bnit<\/a>.<\/p>\n<h2>5. Technologie a inovace k vypr\u00e1v\u011bn\u00ed<\/h2>\n<p>Od roku 2026 si pohonn\u00e9 jednotky F1 ponech\u00e1vaj\u00ed p\u0159epl\u0148ovan\u00fd \u0161estiv\u00e1lec V6 o objemu 1,6 litru, ru\u0161\u00ed MGU-H a zvy\u0161uj\u00ed v\u00fdkon MGU-K ze 120 na 350 kW, a\u017e na zhruba 50 % elektrick\u00e9ho v\u00fdkonu oproti zhruba 20 % u p\u0159edchoz\u00edch jednotek, a v\u0161echny t\u00fdmy pou\u017e\u00edvaj\u00ed pokro\u010dil\u00e1 udr\u017eiteln\u00e1 paliva (Formula1.com, Motorsport.com). Pro zna\u010dky z energetiky, automobilov\u00e9ho pr\u016fmyslu, technologi\u00ed a financ\u00ed je to konkr\u00e9tn\u00ed vypr\u00e1v\u011bc\u00ed materi\u00e1l, jak ukazuje \u010dl\u00e1nek o tom, <a href=\"https:\/\/rtrsports.com\/cs\/blog\/f1-motogp-a-zelena-revoluce-jak-udrzitelnost-meni-sponzoring-v-motoristickem-sportu\/\">jak udr\u017eitelnost m\u011bn\u00ed sponzoring v motorsportu<\/a>.<\/p>\n<p>Omezen\u00ed: technick\u00fd p\u0159\u00edb\u011bh je t\u0159eba vypr\u00e1v\u011bt. Samotn\u00e9 logo ho nesd\u011bl\u00ed.<\/p>\n<h2>6. M\u011b\u0159iteln\u00fd v\u00fdnos, pokud se definuje p\u0159edem<\/h2>\n<p>V\u00fdnos sponzoringu se m\u011b\u0159\u00ed jen v\u016f\u010di c\u00edl\u016fm stanoven\u00fdm p\u0159edem: pov\u011bdom\u00ed, obchodn\u00ed kontakty, prodeje, hospitality, dopad na region. P\u0159\u00edklad z na\u0161eho archivu: na World Ducati Week 2000 v Misanu vyvolala region\u00e1ln\u00ed investice 294,2 milionu lir ekonomick\u00fd dopad 13,8 miliardy lir, tedy pom\u011br 1 ku 46,9 (RTR Sports Marketing, archivn\u00ed data, Promozione Alberghiera Rimini). P\u0159\u00edpad popisuje <a href=\"https:\/\/rtrsports.com\/cs\/blog\/kolik-vynese-sportovni-sponzoring-pripadova-studie-ducati\/\">p\u0159\u00edpadov\u00e1 studie World Ducati Week<\/a>.<\/p>\n<p>Nen\u00ed to v\u00fdnos sponzorsk\u00e9 zna\u010dky, ale regionu, a poch\u00e1z\u00ed z doby p\u0159ed 26 lety: ukazuje, \u017ee v\u00fdnos lze m\u011b\u0159it, kdy\u017e se rozhodne, co m\u011b\u0159it, ne \u017ee je zaru\u010den. Po podpisu z\u00e1le\u017e\u00ed na <a href=\"https:\/\/rtrsports.com\/cs\/co-je-aktivace-sportovniho-sponzoringu\/\">aktivaci sportovn\u00edho sponzoringu<\/a>.<\/p>\n<h2>Omezen\u00ed, kter\u00e1 je t\u0159eba zn\u00e1t p\u0159ed podpisem<\/h2>\n<ul>\n<li>Z\u00e1kladna fanou\u0161k\u016f nen\u00ed publikum, kter\u00e9 zna\u010dka zas\u00e1hne: po\u010d\u00edt\u00e1 se, kde je logo, v kolika z\u00e1vodech a v jak\u00fdch m\u00e9di\u00edch.<\/li>\n<li>Pr\u016fzkumy m\u011b\u0159\u00ed deklarovan\u00e9 postoje, nikoli prodeje: \u201eka\u017ed\u00fd t\u0159et\u00ed\u201c ve F1 je odpov\u011b\u010f velmi anga\u017eovan\u00fdch fanou\u0161k\u016f.<\/li>\n<li>Dohody jsou dlouhodob\u00e9 a maj\u00ed vstupn\u00ed prahy: ve F1 2 miliony dolar\u016f ro\u010dn\u011b a nejm\u00e9n\u011b dv\u011b sezony, bez jednotliv\u00e9ho z\u00e1vodu (RTR Sports Marketing, zji\u0161t\u011bn\u00ed ze z\u00e1\u0159\u00ed 2026).<\/li>\n<li>Ka\u017ed\u00fd \u0161ampion\u00e1t m\u00e1 vlastn\u00ed publikum a podm\u00ednky: volba mezi F1, MotoGP a dal\u0161\u00edmi se d\u011bl\u00e1 podle publika, c\u00edl\u016f a rozpo\u010dtu, nikoli podle po\u010dtu fanou\u0161k\u016f.<\/li>\n<\/ul>\n<h2>Jak posoudit vstup do motorsportu<\/h2>\n<p>U\u017eite\u010dn\u00e1 ot\u00e1zka nezn\u00ed, zda motorsport funguje obecn\u011b, ale jak\u00e1 \u010d\u00e1st jeho publika a viditelnosti slou\u017e\u00ed va\u0161\u00ed zna\u010dce, s jak\u00fdm rozpo\u010dtem a na jak dlouho. K orientaci slou\u017e\u00ed pr\u016fvodce o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">cen\u011b sponzoringu ve Formuli 1<\/a>, str\u00e1nka o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzoringu ve Formuli 1<\/a> a ta o <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">sponzoringu v MotoGP<\/a>; pro obecn\u00fd obraz je tu \u010dl\u00e1nek o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vyhody-sportovniho-sponzoringu\/\">v\u00fdhod\u00e1ch sportovn\u00edho sponzoringu<\/a>.<\/p>\n<p>\u010c\u00edsla motorsportu rostou. V\u00fdnos pro sponzora z\u00e1vis\u00ed na tom, co se rozhodne m\u011b\u0159it p\u0159ed podpisem.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete dostat svou zna\u010dku do motorsportu?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoringy v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzoring Formule 1<\/a><br \/><\/div>\n<p><em>Obr\u00e1zek: fauxels, Pexels.<\/em><\/p>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/records-growth-and-unforgettable-moments-the-2025-formula-1-season-so-far.1usXKBpUsYIndrYz22GQTq\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, sezona 2025 v \u010d\u00edslech<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1-and-motorsport-network-unveil-2025-global-fan-survey.4YqMebNy8BLaapyJfjzDXO\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, Global Fan Survey 2025<\/a>; <a href=\"https:\/\/www.motorsport.com\/motogp\/news\/marc-marquez-propels-motogp-to-record-figures-in-2025\/10785455\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport.com, MotoGP 2025: rekordy<\/a>; <a href=\"https:\/\/www.libertymedia.com\/news\/detail\/579\/liberty-media-corporation-reports-fourth-quarter-and-year\" target=\"_blank\" rel=\"nofollow noopener\">Liberty Media, v\u00fdsledky 2025<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/f1-financial-results-liberty-media-revenue-2025-february-2026\/\" target=\"_blank\" rel=\"nofollow noopener\">Black Book Motorsport, \u00fa\u010dty F1 za rok 2025<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/2026-regulations-explained-all-you-necessitate-to-know-about-f1s-new-power-units.14jfv7a36905uDJDdNyfQd\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, pohonn\u00e9 jednotky 2026<\/a>; <a href=\"https:\/\/www.motorsport.com\/all\/news\/fia-finalises-2026-formula-1-engine-regulations\/10353602\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport.com, motorov\u00e1 pravidla 2026<\/a>; <a href=\"https:\/\/www.shell.com\/about-us\/shell-motorsport\/shell-and-ferrari.html\" target=\"_blank\" rel=\"nofollow noopener\">Shell, Shell a Ferrari<\/a>; RTR Sports Marketing, zji\u0161t\u011bn\u00ed ze z\u00e1\u0159\u00ed 2026 o tr\u017en\u00edch praz\u00edch ve F1 a archiv RTR k p\u0159\u00edpadu World Ducati Week (Promozione Alberghiera Rimini).<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d firmy sponzoruj\u00ed motorsport?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ze \u0161esti zdokumentovan\u00fdch d\u016fvod\u016f: glob\u00e1ln\u00ed dosah (827 milion\u016f fanou\u0161k\u016f F1, 632 milion\u016f MotoGP), mlad\u00e9 publikum, rostouc\u00ed trh sponzoringu, dlouhodob\u00e1 partnerstv\u00ed, technologie k vypr\u00e1v\u011bn\u00ed a v\u00fdnos, kter\u00fd lze m\u011b\u0159it, pokud se c\u00edle stanov\u00ed p\u0159edem.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik fanou\u0161k\u016f m\u00e1 Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>827 milion\u016f v roce 2025, o 12 % v\u00edc ne\u017e p\u0159edchoz\u00ed rok a o 63 % v\u00edc ne\u017e v roce 2018. 42 % jsou \u017eeny a 43 % je mlad\u0161\u00edch 35 let (Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik fanou\u0161k\u016f m\u00e1 MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>632 milion\u016f v roce 2025, o 12 % v\u00edc ne\u017e v roce 2024, s 3,6 milionu div\u00e1k\u016f na okruz\u00edch a v\u00edce ne\u017e polovinou fanou\u0161k\u016f mlad\u0161\u00edch 35 let (Motorsport.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Roste sponzoring ve Formuli 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ano. V roce 2025 tvo\u0159il 21,7 % celkov\u00fdch p\u0159\u00edjm\u016f, poprv\u00e9 nad 20 % od p\u0159\u00edchodu Liberty Media, a partne\u0159i \u0161ampion\u00e1tu vzrostli od roku 2020 z 12 na 27.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik stoj\u00ed vstup do Formule 1 jako sponzor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Minim\u00e1ln\u00ed vstupn\u00ed \u00farove\u0148 je 2 miliony dolar\u016f ro\u010dn\u011b, nejm\u00e9n\u011b na dv\u011b sezony a bez jednotliv\u00e9ho z\u00e1vodu (RTR Sports Marketing, zji\u0161t\u011bn\u00ed ze z\u00e1\u0159\u00ed 2026). Rozpis n\u00e1klad\u016f je v pr\u016fvodci o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">cen\u011b sponzoringu ve Formuli 1<\/a>.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak se m\u011b\u0159\u00ed v\u00fdnos sportovn\u00edho sponzoringu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>C\u00edle se stanov\u00ed p\u0159ed podpisem (pov\u011bdom\u00ed, kontakty, prodeje, hospitality, dopad na region) a m\u011b\u0159\u00ed se v\u016f\u010di nim. P\u0159\u00edpadov\u00e1 studie World Ducati Week 2000 nap\u0159\u00edklad m\u011b\u0159\u00ed region\u00e1ln\u00ed dopad 1 ku 46,9 v\u016f\u010di region\u00e1ln\u00ed investici.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Pro\u010d sponzorovat motorsport, ve zkratce: proto\u017ee spojuje celosv\u011btovou a mladou z\u00e1kladnu fanou\u0161k\u016f, rostouc\u00ed trh sponzoringu a dlouhodob\u00e1 partnerstv\u00ed. F1 m\u00e1 827 milion\u016f fanou\u0161k\u016f (+12 % oproti 2024) a MotoGP 632 milion\u016f (+12 %); v roce 2025 sponzoring poprv\u00e9 p\u0159ekro\u010dil 20 % celkov\u00fdch p\u0159\u00edjm\u016f F1 (21,7 %) a partne\u0159i \u0161ampion\u00e1tu vzrostli od roku 2020 z 12 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":194341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20228],"tags":[],"class_list":["post-242659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pro\u010d sponzorovat motorsport: 6 d\u016fvod\u016f, data 2026<\/title>\n<meta name=\"description\" content=\"Pro\u010d 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content=\"https:\/\/rtrsports.com\/cs\/blog\/6-duvody-proc-je-sponzoring-nejlepsim-nastrojem-pro-zvyseni-obratu-vasi-spolecnosti-podlozene-vyzkumem\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-fauxels-3183197.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta 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international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo 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A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. 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