{"id":242667,"date":"2023-03-27T12:40:45","date_gmt":"2023-03-27T10:40:45","guid":{"rendered":"https:\/\/rtrsports.com\/maximalizovat-jejich-rozdil-od-komunikace-s-pakety-sponzoru-automobilovych-zavodu\/"},"modified":"2026-10-01T18:08:40","modified_gmt":"2026-10-01T16:08:40","slug":"maximalizovat-jejich-rozdil-od-komunikace-s-pakety-sponzoru-automobilovych-zavodu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blogs\/maximise-their-roots-in-communication-with-the-packages-of-sponsorships-of-car-races\/","title":{"rendered":"Sponzorsk\u00e1 nab\u00eddka v motorsportu: co m\u00e1 obsahovat a jak ji napsat v roce 2026"},"content":{"rendered":"<p><strong>Sponzorsk\u00e1 nab\u00eddka v motorsportu ve zkratce: je to dokument, kter\u00fd firm\u011b ukazuje, jak m\u016f\u017ee t\u00fdm, jezdec nebo ud\u00e1lost dos\u00e1hnout jej\u00edch c\u00edl\u016f, ne bro\u017eura o t\u00fdmu. Obsahuje c\u00edle sponzora, data o publiku s t\u0159et\u00ed stranou jako zdrojem, p\u0159\u00ednosy nad r\u00e1mec loga, rozpo\u010det a d\u00e9lku trv\u00e1n\u00ed a m\u011b\u0159en\u00ed. Ve Formuli 1 podle zji\u0161t\u011bn\u00ed RTR Sports Marketing ze z\u00e1\u0159\u00ed 2026 se pod 2 miliony dolar\u016f ro\u010dn\u011b nekoup\u00ed nic, sponzoring jedin\u00e9ho z\u00e1vodu u\u017e neexistuje a vy\u017eaduj\u00ed se alespo\u0148 dv\u011b sezony.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v \u0159\u00edjnu 2026.<\/em><\/p>\n<p>Kdo p\u00ed\u0161e sponzorskou nab\u00eddku, vych\u00e1z\u00ed t\u00e9m\u011b\u0159 v\u017edy ze sebe: t\u00fdm, \u00fasp\u011bchy, kalend\u00e1\u0159. Proto mnoho nab\u00eddek z\u016fstane bez odpov\u011bdi. Ten, kdo ji \u010dte, m\u00e1 rozpo\u010det k obhajob\u011b a jedinou ot\u00e1zku: co z\u00edsk\u00e1m pro sv\u00e9 c\u00edle? V RTR nab\u00eddky vytv\u00e1\u0159\u00edme i \u010dteme z obou stran stolu a vzorec se opakuje: vyhr\u00e1v\u00e1 dokument, kter\u00fd mluv\u00ed o sponzorovi, ne o dr\u017eiteli pr\u00e1v.<\/p>\n<h2>Sponzorsk\u00e1 nab\u00eddka ve zkratce<\/h2>\n<ul>\n<li>Co to je: dokument, kter\u00fd spojuje dr\u017eitele pr\u00e1v (t\u00fdm, jezdce, ud\u00e1lost) s obchodn\u00edmi c\u00edli firmy.<\/li>\n<li>Co obsahuje: c\u00edle sponzora, publikum se zdrojem t\u0159et\u00ed strany, p\u0159\u00ednosy nad r\u00e1mec loga, kalend\u00e1\u0159, rozpo\u010det a d\u00e9lku, m\u011b\u0159en\u00ed, reference.<\/li>\n<li>Formule 1: pr\u00e1h 2 miliony dolar\u016f ro\u010dn\u011b, minim\u00e1ln\u011b dv\u011b sezony, \u017e\u00e1dn\u00fd jednotliv\u00fd z\u00e1vod (RTR Sports Marketing, zji\u0161t\u011bn\u00ed ze z\u00e1\u0159\u00ed 2026).<\/li>\n<li>Nej\u010dast\u011bj\u0161\u00ed chyba: mluvit o dr\u017eiteli pr\u00e1v m\u00edsto o sponzorovi.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sponsorizzazioni-sportive.jpeg\" alt=\"Aston Martin a McLaren Formule 1 vedle sebe na trati, s logy sponzor\u016f na karoserii a k\u0159\u00eddlech\" width=\"600\" height=\"362\" \/><\/p>\n<h2>1. Za\u010dn\u011bte u firmy, ne u dr\u017eitele pr\u00e1v<\/h2>\n<p>Ne\u017e nap\u00ed\u0161ete \u0159\u00e1dek, zjist\u011bte, jak\u00fd probl\u00e9m firma m\u00e1: c\u00edle, na\u010dasov\u00e1n\u00ed, rozpo\u010det a obt\u00ed\u017ee, kter\u00e9 chce \u0159e\u0161it. Dob\u0159e ud\u011blan\u00e1, ale sebest\u0159edn\u00e1 bro\u017eura nesta\u010d\u00ed: \u00fa\u010dinn\u00e1 nab\u00eddka vznik\u00e1 z toho, co v\u00e1m firma \u0159ekla na prvn\u00ed sch\u016fzce, a k tomu je t\u0159eba spr\u00e1vn\u00fdch ot\u00e1zek.<\/p>\n<p>Najd\u011bte tak\u00e9 spr\u00e1vn\u00e9ho \u010dlov\u011bka. Zjist\u011bte, kdo rozhoduje o sponzoringu, p\u0159edstavte sebe a t\u00fdm, a pokud se k n\u011bmu nedostanete, mluvte v\u017edy co nejv\u00fd\u0161: na dobr\u00fd prvn\u00ed dojem m\u00e1te jen p\u00e1r vte\u0159in.<\/p>\n<h2>2. Data o publiku, se zdrojem t\u0159et\u00ed strany<\/h2>\n<p>Sponzor chce v\u011bd\u011bt, kdo v\u00e1s sleduje: demografie, velikost, geografick\u00e9 rozlo\u017een\u00ed, zk\u0159\u00ed\u017een\u00e9 s kalend\u00e1\u0159em z\u00e1vod\u016f a c\u00edlovou skupinou firmy. \u010c\u00edslo bez zdroje m\u00e1 malou cenu.<\/p>\n<p>Pod\u00edvejte se, jak to d\u011bl\u00e1 F1: podle Nielsen Sports dos\u00e1hla jej\u00ed z\u00e1kladna fanou\u0161k\u016f v roce 2024 826,5 milionu (+12 %), z toho 52 milion\u016f ve Spojen\u00fdch st\u00e1tech (+10,5 %). \u010c\u00edslo nepopisuje v\u00e1\u0161 t\u00fdm, ale ukazuje metodu: rozpoznateln\u00fd zdroj a referen\u010dn\u00ed rok. Pro vlastn\u00ed projekt pot\u0159ebujete vlastn\u00ed data, od soci\u00e1ln\u00edch s\u00edt\u00ed po n\u00e1v\u0161t\u011bvnost akc\u00ed, uveden\u00e1 jako takov\u00e1.<\/p>\n<h2>3. P\u0159\u00ednosy nad r\u00e1mec loga<\/h2>\n<p>Logo je minimum. Vypi\u0161te v\u0161e, co m\u016f\u017eete nab\u00eddnout, aby sponzor dos\u00e1hl sv\u00fdch c\u00edl\u016f, a myslete na n\u011bj, ne na sebe:<\/p>\n<ul>\n<li>z\u00e1\u017eitky: hospitality, simul\u00e1tory, setk\u00e1n\u00ed s jezdcem<\/li>\n<li>speci\u00e1ln\u00ed akce a vyu\u017eit\u00ed showcaru nebo showbiku<\/li>\n<li>merchandising a licence<\/li>\n<li>viditelnost v komunikaci, na webu, v boxech a na z\u00e1zem\u00ed<\/li>\n<li>p\u0159\u00edle\u017eitosti pro PR a B2B<\/li>\n<li>obsah na m\u00edru, i s person\u00e1lem t\u00fdmu<\/li>\n<\/ul>\n<p>Ov\u011b\u0159iteln\u00fd p\u0159\u00edklad produktu jako p\u0159\u00ednosu: Puma je ofici\u00e1ln\u00edm dodavatelem F1 od roku 2024 a v roce 2026 obl\u00e9k\u00e1 Ferrari, McLaren a Aston Martin; oble\u010den\u00ed, kter\u00e9 jezdec nos\u00ed, je to, kter\u00e9 fanou\u0161ek kupuje, jak popisuje na\u0161e anal\u00fdza o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/does-puma-sponsor-f1-unveiling-the-collaboration-betetween-puma-and-formula-1-racing\/\">Pum\u011b a F1<\/a>. K obsahu jako sou\u010d\u00e1sti smlouvy je \u010dl\u00e1nek o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vytvorit-sportovni-obsah-hodnoceni-znacky-nektere-uspesne-pribehy\/\">tvorb\u011b sportovn\u00edho obsahu pro zna\u010dku<\/a>.<\/p>\n<h2>4. Rozpo\u010det, d\u00e9lka a tr\u017en\u00ed prahy<\/h2>\n<p>Nab\u00eddka mus\u00ed \u0159\u00edct, kolik stoj\u00ed, na jak dlouho a s jak\u00fdm \u010dasov\u00e1n\u00edm. Ve Formuli 1 m\u00e1 trh p\u0159esn\u00e9 prahy: podle zji\u0161t\u011bn\u00ed RTR Sports Marketing ze z\u00e1\u0159\u00ed 2026 je minim\u00e1ln\u00ed \u00farove\u0148 2 miliony dolar\u016f ro\u010dn\u011b, pod kterou nelze d\u011blat nic, sponzoring jedin\u00e9ho z\u00e1vodu u\u017e neexistuje a t\u00e9m\u011b\u0159 v\u0161echny t\u00fdmy \u017e\u00e1daj\u00ed minim\u00e1ln\u00ed z\u00e1vazek na dva roky. Nab\u00eddka do F1, kter\u00e1 tyto prahy ignoruje, neobstoj\u00ed. K podrobn\u00fdm n\u00e1klad\u016fm je pr\u016fvodce o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">cen\u011b sponzoringu ve Formuli 1<\/a>.<\/p>\n<p>Pen\u00edze nejsou jedinou m\u011bnou. T\u00fdm m\u016f\u017ee pot\u0159ebovat zbo\u017e\u00ed a slu\u017eby, od vybaven\u00ed p\u0159es energii po \u00fadr\u017ebu, kter\u00e9 firma m\u016f\u017ee dodat natur\u00e1ln\u011b: je to model technick\u00e9 dod\u00e1vky, jako m\u00e1 Puma s t\u00fdmy. Nab\u00eddnout pen\u00edze i dod\u00e1vku roz\u0161i\u0159uje mo\u017enosti, jak pokr\u00fdt n\u00e1klady.<\/p>\n<h2>5. M\u011b\u0159en\u00ed, flexibilita a mal\u00e9 firmy<\/h2>\n<p>Po\u010d\u00edtejte se syst\u00e9mem m\u011b\u0159en\u00ed viditelnosti v televizi a na soci\u00e1ln\u00edch s\u00edt\u00edch a ka\u017ed\u00fd m\u011bs\u00edc informujte sponzora o vytvo\u0159en\u00e9 hodnot\u011b. Bu\u010fte flexibiln\u00ed: pokud po v\u00e1s cht\u011bj\u00ed v\u00edc ne\u017e logo, nab\u00eddn\u011bte obsah nebo akce na m\u00edru. A nep\u0159ehl\u00ed\u017eejte mal\u00e9 nebo m\u00edstn\u00ed firmy: nemaj\u00ed rozpo\u010dty velk\u00fdch zna\u010dek, ale mohou d\u00e1t slu\u017eby, vztahy a p\u0159\u00edstup ke sv\u00e9 s\u00edti.<\/p>\n<h2>Klasick\u00e9 chyby<\/h2>\n<p>Vid\u00edm t\u0159i. Prvn\u00ed je sebest\u0159edn\u00e1 bro\u017eura: mluv\u00ed o t\u00fdmu a nikdy o probl\u00e9mech sponzora. Druh\u00e1 je stejn\u00fd dokument poslan\u00fd v\u0161em: pokud se nem\u011bn\u00ed podle firmy, sponzor to hned pozn\u00e1. T\u0159et\u00ed je \u017e\u00e1dat d\u0159\u00edv, ne\u017e se d\u00e1v\u00e1: \u010d\u00e1stka p\u0159ich\u00e1z\u00ed pot\u00e9, co firma uvid\u011bla hodnotu, ne p\u0159ed t\u00edm.<\/p>\n<h2>Metoda v p\u011bti kroc\u00edch<\/h2>\n<ol>\n<li>Pochopit c\u00edle, \u010dasov\u00e1n\u00ed a rozpo\u010det firmy d\u0159\u00edv, ne\u017e za\u010dnete mluvit o sob\u011b.<\/li>\n<li>Naj\u00edt spr\u00e1vn\u00e9ho rozhodovatele a dostat se k n\u011bmu.<\/li>\n<li>Postavit nab\u00eddku s p\u0159\u00ednosy nad r\u00e1mec loga a daty se zdrojem.<\/li>\n<li>Uv\u00e9st rozpo\u010det, d\u00e9lku a m\u011b\u0159en\u00ed bez nejasnost\u00ed.<\/li>\n<li>Ka\u017ed\u00fd m\u011bs\u00edc informovat o vytvo\u0159en\u00e9 hodnot\u011b a z\u016fstat flexibiln\u00ed.<\/li>\n<\/ol>\n<p>Je to pr\u00e1ce, kterou d\u011bl\u00e1me ka\u017ed\u00fd den p\u0159i hled\u00e1n\u00ed sponzor\u016f pro t\u00fdmy, jezdce a ud\u00e1losti. Pro vstup do F1 je v\u00fdchoz\u00edm bodem str\u00e1nka o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzoringu ve Formuli 1<\/a>; pro MotoGP str\u00e1nka o <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">sponzoringu MotoGP<\/a>.<\/p>\n<p>Nab\u00eddka p\u0159esv\u011bd\u010d\u00ed, kdy\u017e v n\u00ed sponzor najde sv\u00e9 vlastn\u00ed c\u00edle. V\u0161echno ostatn\u00ed je bro\u017eura.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete vytvo\u0159it sponzorskou nab\u00eddku v motorsportu?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoringy v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzoring Formule 1<\/a><br \/><\/div>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/www.sportspro.com\/news\/f1-global-fanbase-tv-viewership-2024-season-nielsen-sports-march-2025\/\" target=\"_blank\" rel=\"nofollow noopener\">SportsPro, data Nielsen Sports o fanou\u0161c\u00edch F1 v roce 2024<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/puma-to-become-official-f1-provider-in-new-multi-year-partnership.52c5F3sDQHehb7rgf2gC1H\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, Puma ofici\u00e1ln\u00edm dodavatelem F1<\/a>; <a href=\"https:\/\/speedcafe.com\/f1-news-2026-williams-mclaren-apparel-wear-teamwear-new-updated-puma-new-era\/\" target=\"_blank\" rel=\"nofollow noopener\">Speedcafe, dodavatel\u00e9 oble\u010den\u00ed 2026<\/a>; RTR Sports Marketing, zji\u0161t\u011bn\u00ed ze z\u00e1\u0159\u00ed 2026 o tr\u017en\u00edch praz\u00edch ve F1.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co m\u00e1 obsahovat sponzorsk\u00e1 nab\u00eddka v motorsportu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nC\u00edle sponzora, data o publiku se zdrojem t\u0159et\u00ed strany, p\u0159\u00ednosy nad r\u00e1mec loga (z\u00e1\u017eitky, akce, obsah, licence), kalend\u00e1\u0159, rozpo\u010det a d\u00e9lku, syst\u00e9m m\u011b\u0159en\u00ed a reference podobn\u00fdch akc\u00ed.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak se p\u00ed\u0161e sponzorsk\u00e1 nab\u00eddka?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nJednodu\u0161e a na z\u00e1klad\u011b fakt\u016f: vych\u00e1z\u00ed se z c\u00edl\u016f firmy, vkl\u00e1daj\u00ed se statistiky a zdroje, vysv\u011btluje se, jak se c\u00edle napln\u00ed, a dokl\u00e1daj\u00ed se d\u0159\u00edv\u011bj\u0161\u00ed v\u00fdsledky. Dokument je t\u0159eba p\u0159izp\u016fsobit ka\u017ed\u00e9 firm\u011b.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik stoj\u00ed sponzoring ve Formuli 1 minim\u00e1ln\u011b?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPodle zji\u0161t\u011bn\u00ed RTR Sports Marketing ze z\u00e1\u0159\u00ed 2026 je minim\u00e1ln\u00ed \u00farove\u0148 2 miliony dolar\u016f ro\u010dn\u011b: pod n\u00ed nelze d\u011blat nic. T\u00e9m\u011b\u0159 v\u0161echny t\u00fdmy \u017e\u00e1daj\u00ed minim\u00e1ln\u00ed z\u00e1vazek na dva roky.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>D\u00e1 se sponzorovat jedin\u00fd z\u00e1vod F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNe: podle zji\u0161t\u011bn\u00ed RTR Sports Marketing ze z\u00e1\u0159\u00ed 2026 sponzoring jedin\u00e9ho z\u00e1vodu ve F1 u\u017e neexistuje.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>D\u00e1 se sponzorovat natur\u00e1ln\u011b m\u00edsto pen\u011bzi?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAno. T\u00fdm m\u016f\u017ee dostat zbo\u017e\u00ed nebo slu\u017eby, nap\u0159\u00edklad vybaven\u00ed, energii nebo \u00fadr\u017ebu. P\u0159\u00edkladem technick\u00e9 dod\u00e1vky je Puma, ofici\u00e1ln\u00ed dodavatel F1 od roku 2024, kter\u00e1 v roce 2026 obl\u00e9k\u00e1 Ferrari, McLaren a Aston Martin.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e1 data jsou pot\u0159eba k p\u0159edstaven\u00ed publika sponzorovi?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDemografie, velikost a geografick\u00e9 rozlo\u017een\u00ed, zk\u0159\u00ed\u017een\u00e9 s kalend\u00e1\u0159em z\u00e1vod\u016f a c\u00edlovou skupinou firmy, a v\u017edy s uveden\u00fdm zdrojem. Pro F1 nap\u0159\u00edklad Nielsen Sports odhadl na rok 2024 826,5 milionu fanou\u0161k\u016f.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Sponzorsk\u00e1 nab\u00eddka v motorsportu ve zkratce: je to dokument, kter\u00fd firm\u011b ukazuje, jak m\u016f\u017ee t\u00fdm, jezdec nebo ud\u00e1lost dos\u00e1hnout jej\u00edch c\u00edl\u016f, ne bro\u017eura o t\u00fdmu. Obsahuje c\u00edle sponzora, data o publiku s t\u0159et\u00ed stranou jako zdrojem, p\u0159\u00ednosy nad r\u00e1mec loga, rozpo\u010det a d\u00e9lku trv\u00e1n\u00ed a m\u011b\u0159en\u00ed. Ve Formuli 1 podle zji\u0161t\u011bn\u00ed RTR Sports Marketing ze [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":194038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20228],"tags":[],"class_list":["post-242667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzorsk\u00e1 nab\u00eddka v motorsportu: jak ji napsat<\/title>\n<meta name=\"description\" content=\"Sponzorsk\u00e1 nab\u00eddka v motorsportu: co m\u00e1 obsahovat a jak ji napsat. 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