{"id":242668,"date":"2023-03-30T16:12:26","date_gmt":"2023-03-30T14:12:26","guid":{"rendered":"https:\/\/rtrsports.com\/create-sports-contents-that-value-a-brand-some-success-stories\/"},"modified":"2026-10-01T17:56:00","modified_gmt":"2026-10-01T15:56:00","slug":"create-sports-contents-that-value-a-brand-some-success-stories","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/vytvorit-sportovni-obsah-hodnoceni-znacky-nektere-uspesne-pribehy\/","title":{"rendered":"Sportovn\u00ed obsah pro zna\u010dky: co funguje v motorsportu v roce 2026"},"content":{"rendered":"<p><strong>Sportovn\u00ed obsah pro zna\u010dky ve zkratce: jsou to p\u0159\u00edb\u011bhy budovan\u00e9 kolem \u0161ampion\u00e1tu, t\u00fdmu nebo jezdce, od dokument\u00e1rn\u00edch seri\u00e1l\u016f p\u0159es filmy a\u017e po produkty a partnerstv\u00ed, kter\u00e9 nesou zna\u010dku tam, kam \u017eiv\u00fd p\u0159enos nedos\u00e1hne. V motorsportu to ukazuj\u00ed \u010d\u00edsla: ve Spojen\u00fdch st\u00e1tech v\u00edce ne\u017e 360 000 div\u00e1k\u016f, kte\u0159\u00ed na konci roku 2021 F1 nesledovali, sledovalo z\u00e1vody 2022 pot\u00e9, co vid\u011bli Drive to Survive, a v roce 2025 se F1 The Movie stal nejv\u00fdd\u011ble\u010dn\u011bj\u0161\u00edm filmem v historii Applu.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v \u0159\u00edjnu 2026.<\/em><\/p>\n<p>Pokud se d\u00edv\u00e1te jen na sponzoring, zna\u010dka ve F1 je logo, kter\u00e9 je vid\u011bt p\u00e1r hodin v ned\u011bli. Pokud se d\u00edv\u00e1te, jak \u0161ampion\u00e1t p\u0159esouv\u00e1 sv\u00e9 smlouvy, zjist\u00edte, \u017ee hodnota se p\u0159esunula jinam. V \u0159\u00edjnu 2024 ozn\u00e1mila F1 s LVMH desetiletou dohodu na roky 2025 a\u017e 2034, kter\u00e1 do \u0161ampion\u00e1tu p\u0159iv\u00e1d\u00ed Louis Vuitton, Mo\u00ebt Hennessy a TAG Heuer a vyv\u00e1d\u00ed Rolex, ofici\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de po dvan\u00e1ct let. U\u017e se nekupuje jen prostor: kupuje se m\u00edsto v p\u0159\u00edb\u011bhu.<\/p>\n<h2>Obsah pro zna\u010dky ve sportu: stru\u010dn\u00e1 odpov\u011b\u010f<\/h2>\n<ul>\n<li>Co to je: p\u0159\u00edb\u011bhy vytv\u00e1\u0159en\u00e9 kolem \u0161ampion\u00e1tu, t\u00fdmu nebo jezdce, ne reklamy.<\/li>\n<li>Form\u00e1ty, kter\u00e9 v motorsportu funguj\u00ed: dokument\u00e1rn\u00ed seri\u00e1ly, filmy, licencovan\u00e9 produkty a partnerstv\u00ed s obsahem zapsan\u00fdm ve smlouv\u011b.<\/li>\n<li>Referen\u010dn\u00ed \u00fadaj: v\u00edce ne\u017e 360 000 americk\u00fdch div\u00e1k\u016f nov\u00fdch ve F1 po Drive to Survive, 2,3 % ze 16 milion\u016f zm\u011b\u0159en\u00fdch div\u00e1k\u016f (Nielsen, 2022).<\/li>\n<li>Limit: zna\u010dka vstupuje do p\u0159\u00edb\u011bhu dr\u017eitele pr\u00e1v, sama ho nevytv\u00e1\u0159\u00ed.<\/li>\n<\/ul>\n<h2>Pro\u010d m\u00e1 v motorsportu obsah v\u011bt\u0161\u00ed v\u00e1hu ne\u017e jinde<\/h2>\n<p>Okruh je produk\u010dn\u00ed plato, ne jevi\u0161t\u011b. Velk\u00e1 cena trv\u00e1 v\u00edkend; p\u0159\u00edb\u011bh jezdce trv\u00e1 sezonu a buduje se mimo tra\u0165. Nielsen zm\u011b\u0159il \u00fa\u010dinek p\u0159\u00edmo: premi\u00e9ra \u010dtvrt\u00e9 \u0159ady Drive to Survive m\u011bla o 60 % v\u00edce div\u00e1k\u016f ne\u017e premi\u00e9ra t\u0159et\u00ed a 41 % t\u011bch, kdo seri\u00e1l vid\u011bli, pak sledovalo i prvn\u00ed t\u0159i t\u00fddny \u0161ampion\u00e1tu 2022 (Nielsen, 2022).<\/p>\n<p>Kdo se v tom p\u0159\u00edb\u011bhu objev\u00ed, nekupuje z\u00e1b\u011br kamery, ale kontext, ve kter\u00e9m si fanou\u0161ek vytvo\u0159\u00ed vztah k jezdci. Je to v\u00fdklad, ne \u00fadaj: \u010d\u00edsla m\u011b\u0159\u00ed seri\u00e1l, ne jednotliv\u00e9 zna\u010dky, kter\u00e9 se v n\u011bm objevuj\u00ed.<\/p>\n<h2>1. Dokument\u00e1rn\u00ed seri\u00e1l: Drive to Survive a MotoGP Unlimited<\/h2>\n<p>Drive to Survive je na Netflixu od roku 2019, m\u00e1 osm \u0159ad a potvrzenou dev\u00e1tou. Podle Nielsenu v\u00edce ne\u017e 360 000 div\u00e1k\u016f, kte\u0159\u00ed na konci roku 2021 F1 nesledovali, sledovalo z\u00e1vody 2022 pot\u00e9, co seri\u00e1l vid\u011bli, tedy 2,3 % z asi 16 milion\u016f zm\u011b\u0159en\u00fdch div\u00e1k\u016f. Druh\u00e1 strana: podle What&#8217;s on Netflix sledovanost v posledn\u00edch \u0159ad\u00e1ch postupn\u011b klesala a produkce zva\u017euje nov\u00e9 form\u00e1ty. Seri\u00e1l nen\u00ed trval\u00fd obsah, je t\u0159eba ho krmit.<\/p>\n<p>MotoGP odpov\u011bd\u011bla seri\u00e1lem MotoGP Unlimited: od 14. b\u0159ezna 2022 na Prime Video, osm d\u00edl\u016f po 50 minut\u00e1ch o sezon\u011b 2021, produkce Mediapro s Dornou, s titulem Fabia Quartarara, posledn\u00ed sezonou Valentina Rossiho a n\u00e1vratem Marca M\u00e1rqueze po zran\u011bn\u00ed.<\/p>\n<h2>2. Film: F1 The Movie a televizn\u00ed pr\u00e1va<\/h2>\n<p>F1 The Movie, s Bradem Pittem a Damsonem Idrisem, vstoupil do kin 27. \u010dervna 2025 a stal se nejv\u00fdd\u011ble\u010dn\u011bj\u0161\u00edm filmem v historii Applu, kdy\u017e p\u0159edstihl Napoleona (221 milion\u016f dolar\u016f), podle NBC News. Dne 17. \u0159\u00edjna 2025 z\u00edskal Apple na p\u011bt let od roku 2026 exkluzivn\u00ed pr\u00e1va na F1 ve Spojen\u00fdch st\u00e1tech, v dohod\u011b, kter\u00e1 podle Driven navazuje na \u00fasp\u011bch filmu. Firma, kter\u00e1 vstupuje do F1 filmem, jde opa\u010dnou cestou ne\u017e zna\u010dka, kter\u00e1 vstupuje logem.<\/p>\n<h2>3. Produkt jako obsah: Puma<\/h2>\n<p>P\u0159\u00edpad Puma je komer\u010dn\u00ed verze: oble\u010den\u00ed, kter\u00e9 jezdec nos\u00ed na trati, je to, kter\u00e9 fanou\u0161ek kupuje. Puma je ofici\u00e1ln\u00edm dodavatelem F1 od roku 2024 a v roce 2026 obl\u00e9k\u00e1 Ferrari, McLaren a Aston Martin; na\u0161e anal\u00fdza o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/does-puma-sponsor-f1-unveiling-the-collaboration-betetween-puma-and-formula-1-racing\/\">Pum\u011b a F1<\/a> rekonstruuje, kter\u00e9 t\u00fdmy obl\u00e9kala a kter\u00e9 opustila.<\/p>\n<h2>4. Smlouva jako obsah: LVMH a Rolex<\/h2>\n<p>Rolex byl ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem F1 dvan\u00e1ct let, od roku 2013. S desetiletou dohodou ozn\u00e1menou v \u0159\u00edjnu 2024 p\u0159eb\u00edr\u00e1 od roku 2025 tuto roli TAG Heuer a Louis Vuitton a Mo\u00ebt Hennessy vstupuj\u00ed do \u0161ampion\u00e1tu po jeho boku. Dvan\u00e1ct let p\u0159\u00edtomnosti prodlou\u017een\u00ed nezaru\u010dilo: pro zna\u010dku je d\u00e9lka smlouvy \u00fadaj, ne z\u00e1ruka. K tomu, jak posuzovat volbu mezi prodlou\u017een\u00edm a zm\u011bnou, je pr\u016fvodce o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/obnovit-znovu-sjednat-nebo-zmenit-jak-se-rozhodnout-kdy-skonci-vas-sponzorsky-cyklus-v-motoristickem-sportu\/\">prodlou\u017een\u00ed nebo zm\u011bn\u011b sponzoringu v motorsportu<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/2018_fia_formula_2_championship_silverstone_circuit_43741848941-533x400.jpg\" alt=\"Startovn\u00ed ro\u0161t z\u00e1vodu Formule 2 v Silverstone v roce 2018, s transparenty Rolex nad rovinkou\" width=\"533\" height=\"400\" \/><\/p>\n<h2>Klasick\u00e9 chyby<\/h2>\n<p>Vid\u00edm, jak se opakuj\u00ed t\u0159i. Prvn\u00ed je m\u011b\u0159it jen viditelnost: po\u010d\u00edtat sekundy loga a ignorovat, kolik nov\u00fdch fanou\u0161k\u016f p\u0159\u00edb\u011bh p\u0159in\u00e1\u0161\u00ed. Druh\u00e1 je v\u011b\u0159it, \u017ee lze produkovat samostatn\u011b: citovan\u00e9 seri\u00e1ly a filmy vznikaj\u00ed s p\u0159\u00edstupem \u0161ampion\u00e1tu nebo t\u00fdmu a zna\u010dka vstupuje do toho p\u0159\u00edb\u011bhu, nestav\u00ed ho venku. T\u0159et\u00ed je zach\u00e1zet s obsahem jako s kampan\u00ed: Drive to Survive m\u00e1 osm \u0159ad a u\u017e ukazuje, \u017ee i nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed form\u00e1t je t\u0159eba obnovovat.<\/p>\n<h2>Metoda ve t\u0159ech kroc\u00edch<\/h2>\n<p>Prvn\u00ed: vybrat dr\u017eitele pr\u00e1v podle p\u0159\u00edb\u011bhu, kter\u00fd vypr\u00e1v\u00ed, ne jen podle loga, kter\u00e9 nab\u00edz\u00ed. Druh\u00fd: vyjednat obsah ve smlouv\u011b, tedy p\u0159\u00edstup, form\u00e1ty a pr\u00e1va na op\u011btovn\u00e9 pou\u017eit\u00ed, p\u0159ed podpisem. T\u0159et\u00ed: m\u011b\u0159it, kolik nov\u00fdch fanou\u0161k\u016f ke zna\u010dce doraz\u00ed, ne jen kolikr\u00e1t se objev\u00ed. V\u00fdchoz\u00edm bodem pro F1 je str\u00e1nka o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzoringu ve Formuli 1<\/a>; pro MotoGP str\u00e1nka o <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">sponzoringu MotoGP<\/a>.<\/p>\n<p>Logo zp\u016fsob\u00ed, \u017ee zna\u010dku vid\u00edte. P\u0159\u00edb\u011bh zp\u016fsob\u00ed, \u017ee si ji vyberete.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete, aby va\u0161e zna\u010dka vstoupila do p\u0159\u00edb\u011bhu Formule 1?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoringy v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzoring Formule 1<\/a><br \/><\/div>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/www.nielsen.com\/insights\/2022\/driven-to-watch-how-a-sports-docuseries-drove-u-s-fans-to-formula-1\/\" target=\"_blank\" rel=\"nofollow noopener\">Nielsen, Drive to Survive a nov\u00ed fanou\u0161ci F1 (2022)<\/a>; <a href=\"https:\/\/www.whats-on-netflix.com\/news\/formula-1-drive-to-survive-renewed-for-season-9-at-netflix\/\" target=\"_blank\" rel=\"nofollow noopener\">What&#8217;s on Netflix, Drive to Survive prodlou\u017een o dev\u00e1tou \u0159adu<\/a>; <a href=\"https:\/\/www.webbikeworld.com\/motogp-unlimited-docuseries-for-amazon-prime-video-sport-starts-mid-march\/\" target=\"_blank\" rel=\"nofollow noopener\">WebBikeWorld, MotoGP Unlimited na Prime Video<\/a>; <a href=\"https:\/\/www.nbcnews.com\/business\/business-news\/f1-apples-highest-grossing-theatrical-film-ever-rcna217300\" target=\"_blank\" rel=\"nofollow noopener\">NBC News, F1 The Movie, nejv\u00fdd\u011ble\u010dn\u011bj\u0161\u00ed film Applu<\/a>; <a href=\"https:\/\/driven.site\/news\/apple-wins-us-f1-tv-rights-five-year-deal\" target=\"_blank\" rel=\"nofollow noopener\">Driven, Apple a pr\u00e1va na F1 ve Spojen\u00fdch st\u00e1tech<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/puma-to-become-official-f1-provider-in-new-multi-year-partnership.52c5F3sDQHehb7rgf2gC1H\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, Puma ofici\u00e1ln\u00edm dodavatelem F1<\/a>; <a href=\"https:\/\/speedcafe.com\/f1-news-2026-williams-mclaren-apparel-wear-teamwear-new-updated-puma-new-era\/\" target=\"_blank\" rel=\"nofollow noopener\">Speedcafe, dodavatel\u00e9 oble\u010den\u00ed 2026<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1-and-lvmh-announce-historic-10-year-global-partnership.3A03yF7XdLrngV6XNLjLoP\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, F1 a LVMH, desetilet\u00e9 partnerstv\u00ed<\/a>; <a href=\"https:\/\/www.forbes.com.au\/life\/motors\/formula-1-and-lvmh-announce-a-10-year-partnership-deal\/\" target=\"_blank\" rel=\"nofollow noopener\">Forbes Australia, F1 a LVMH, TAG Heuer nahrazuje Rolex<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je sportovn\u00ed obsah pro zna\u010dku?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nP\u0159\u00edb\u011bhy vytv\u00e1\u0159en\u00e9 kolem \u0161ampion\u00e1tu, t\u00fdmu nebo jezdce, jako dokument\u00e1rn\u00ed seri\u00e1ly, filmy, profily a produkty, kter\u00e9 nesou zna\u010dku za hranice \u017eiv\u00e9ho p\u0159enosu. V motorsportu jsou referen\u010dn\u00edmi p\u0159\u00edpady Drive to Survive, MotoGP Unlimited a F1 The Movie.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>P\u0159inesl Drive to Survive do F1 nov\u00e9 fanou\u0161ky?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAno, podle Nielsenu: ve Spojen\u00fdch st\u00e1tech v\u00edce ne\u017e 360 000 div\u00e1k\u016f, kte\u0159\u00ed na konci roku 2021 F1 nesledovali, sledovalo z\u00e1vody 2022 pot\u00e9, co seri\u00e1l vid\u011bli, tedy 2,3 % z asi 16 milion\u016f zm\u011b\u0159en\u00fdch div\u00e1k\u016f.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je MotoGP Unlimited?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDokument\u00e1rn\u00ed seri\u00e1l o osmi d\u00edlech po 50 minut\u00e1ch o sezon\u011b 2021, produkovan\u00fd Mediapro s Dornou a vydan\u00fd na Prime Video 14. b\u0159ezna 2022.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co ud\u011blal Apple s F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nProdukoval F1 The Movie, uveden\u00fd 27. \u010dervna 2025 a nejv\u00fdd\u011ble\u010dn\u011bj\u0161\u00ed film v historii Applu, a od roku 2026 dr\u017e\u00ed exkluzivn\u00ed pr\u00e1va na F1 ve Spojen\u00fdch st\u00e1tech v p\u011btilet\u00e9 dohod\u011b ozn\u00e1men\u00e9 17. \u0159\u00edjna 2025.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo nahradil Rolex jako \u010dasom\u011b\u0159i\u010de F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nTAG Heuer, od roku 2025, v r\u00e1mci desetilet\u00e9 dohody s LVMH (2025-2034), kter\u00e1 zahrnuje i Louis Vuitton a Mo\u00ebt Hennessy. Rolex tuto roli zast\u00e1val od roku 2013, dvan\u00e1ct let.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>M\u016f\u017ee zna\u010dka sama produkovat obsah o motorsportu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nM\u016f\u017ee produkovat vlastn\u00ed obsah, ale citovan\u00e9 p\u0159\u00edpady vznikly s p\u0159\u00edstupem \u0161ampion\u00e1tu nebo t\u00fdmu. Proto je t\u0159eba obsah vyjednat ve sponzorsk\u00e9 smlouv\u011b spolu s p\u0159\u00edstupem a pr\u00e1vy na op\u011btovn\u00e9 pou\u017eit\u00ed.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Sportovn\u00ed obsah pro zna\u010dky ve zkratce: jsou to p\u0159\u00edb\u011bhy budovan\u00e9 kolem \u0161ampion\u00e1tu, t\u00fdmu nebo jezdce, od dokument\u00e1rn\u00edch seri\u00e1l\u016f p\u0159es filmy a\u017e po produkty a partnerstv\u00ed, kter\u00e9 nesou zna\u010dku tam, kam \u017eiv\u00fd p\u0159enos nedos\u00e1hne. V motorsportu to ukazuj\u00ed \u010d\u00edsla: ve Spojen\u00fdch st\u00e1tech v\u00edce ne\u017e 360 000 div\u00e1k\u016f, kte\u0159\u00ed na konci roku 2021 F1 nesledovali, sledovalo z\u00e1vody [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":194134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238],"tags":[],"class_list":["post-242668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sportovn\u00ed obsah pro zna\u010dky v motorsportu v roce 2026<\/title>\n<meta name=\"description\" content=\"Sportovn\u00ed obsah pro zna\u010dky: co funguje v motorsportu v roce 2026, od Drive to 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Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=242668"}],"version-history":[{"count":5,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242668\/revisions"}],"predecessor-version":[{"id":357699,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242668\/revisions\/357699"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/194134"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=242668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=242668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=242668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}