{"id":242669,"date":"2023-04-19T14:09:25","date_gmt":"2023-04-19T12:09:25","guid":{"rendered":"https:\/\/rtrsports.com\/marketingove-zkusenostni\/"},"modified":"2026-10-02T12:14:24","modified_gmt":"2026-10-02T10:14:24","slug":"marketingove-zkusenostni","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/experiential-sports-marketing\/","title":{"rendered":"Z\u00e1\u017eitkov\u00fd sportovn\u00ed marketing v motorsportu: podoby, p\u0159\u00edklady a m\u011b\u0159en\u00ed"},"content":{"rendered":"<p><strong>Z\u00e1\u017eitkov\u00fd sportovn\u00ed marketing v motorsportu, ve zkratce: znamen\u00e1 nechat fanou\u0161ky pro\u017e\u00edt zna\u010dku na okruhu, na vlastn\u00edch akc\u00edch zna\u010dky nebo online, m\u00edsto pouh\u00e9ho vystaven\u00ed loga. Rozsah je skute\u010dn\u00fd: 6,7 milionu div\u00e1k\u016f na Velk\u00fdch cen\u00e1ch F1 v roce 2025, 3,6 milionu na okruz\u00edch MotoGP a 118 036 \u00fa\u010dastn\u00edk\u016f z 94 zem\u00ed na World Ducati Week 2026, zna\u010dkov\u00e9 akci. Slab\u00fdm m\u00edstem z\u016fst\u00e1v\u00e1 m\u011b\u0159en\u00ed a zde je pops\u00e1no, jak na n\u011bj.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v \u0159\u00edjnu 2026.<\/em><\/p>\n<p>Slovo \u201ez\u00e1\u017eitkov\u00fd\u201c se pou\u017e\u00edv\u00e1 na v\u0161echno, od stanu po slosov\u00e1n\u00ed o ceny. V motorsportu m\u00e1 p\u0159esn\u011bj\u0161\u00ed v\u00fdznam, proto\u017ee publikum je u\u017e na m\u00edst\u011b, v hojn\u00e9m po\u010dtu a n\u011bkolik dn\u00ed. Tento pr\u016fvodce zu\u017euje t\u00e9ma na to, co lze ov\u011b\u0159it: \u010dty\u0159i formy aktivace, ve\u0159ejn\u00e1 data o publiku motorsportu a zp\u016fsob m\u011b\u0159en\u00ed v\u00fdnosu, kter\u00fd nekon\u010d\u00ed u dojmu.<\/p>\n<h2>Co je z\u00e1\u017eitkov\u00fd sportovn\u00ed marketing<\/h2>\n<p>Je to strategie, p\u0159i kter\u00e9 se zna\u010dka nespokoj\u00ed s t\u00edm, \u017ee se objev\u00ed, s logem na voze nebo bannerem u trati, ale p\u0159im\u011bje publikum n\u011bco ud\u011blat: vyzkou\u0161et produkt, z\u00fa\u010dastnit se akce, potkat jezdce, vstoupit do vyhrazen\u00e9 z\u00f3ny. Po\u010d\u00edt\u00e1 se fyzick\u00fd a emo\u010dn\u00ed z\u00e1\u017eitek, nejen expozice.<\/p>\n<p>V motorsportu je hranice s tradi\u010dn\u00edm sponzoringem tenk\u00e1: sponzoring kupuje pr\u00e1vo b\u00fdt spojov\u00e1n se \u0161ampion\u00e1tem nebo t\u00fdmem, aktivace je to, co zna\u010dka s t\u00edmto pr\u00e1vem d\u011bl\u00e1. Pr\u00e1vo bez aktivace z\u016fst\u00e1v\u00e1 logem, jak vysv\u011btluje pr\u016fvodce o <a href=\"https:\/\/rtrsports.com\/cs\/co-je-aktivace-sportovniho-sponzoringu\/\">aktivaci sportovn\u00edho sponzoringu<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/experiential-marketing-1.jpg\" alt=\"Jednotka \u201eIl Pitstop\u201c zna\u010dky Peroni Nastro Azzurro 0.0 %, glob\u00e1ln\u00edho partnera t\u00fdmu Aston Martin F1, s n\u00e1v\u0161t\u011bvn\u00edky ve front\u011b\" width=\"600\" height=\"337\" \/><\/p>\n<h2>Kde se to v motorsportu d\u011bl\u00e1: \u010dty\u0159i formy<\/h2>\n<p>\u010cty\u0159i opakuj\u00edc\u00ed se formy, s ve\u0159ejn\u00fdmi \u010d\u00edsly, kter\u00e1 m\u011b\u0159\u00ed jejich rozsah:<\/p>\n<ul>\n<li><strong>Zna\u010dkov\u00e9 akce.<\/strong> World Ducati Week 2026 v Misanu od 3. do 5. \u010dervence p\u0159il\u00e1kal 118 036 \u00fa\u010dastn\u00edk\u016f z 94 zem\u00ed, s p\u0159ehl\u00eddkou motocykl\u016f, testovac\u00edmi j\u00edzdami, setk\u00e1n\u00edmi s jezdci a in\u017een\u00fdry a 275 ofici\u00e1ln\u00edmi kluby; zve\u0159ejn\u011bn\u00e1 data uv\u00e1d\u011bj\u00ed v\u00edce ne\u017e 2 miliony zobrazen\u00ed str\u00e1nek a v\u00edce ne\u017e 20 milion\u016f soci\u00e1ln\u00edch zobrazen\u00ed (ANSA, Red Live).<\/li>\n<li><strong>P\u0159\u00edtomnost na okruhu.<\/strong> Velk\u00e9 ceny F1 v roce 2025 p\u0159il\u00e1kaly 6,7 milionu div\u00e1k\u016f, absolutn\u00ed rekord, s 19 vyprodan\u00fdmi akcemi z 24 (Formula1.com); MotoGP 3,6 milionu, z toho 312 000 lid\u00ed na Velk\u00e9 cen\u011b Francie v Le Mans (Motorsport.com). Fanz\u00f3ny a aktivace tu maj\u00ed publikum, kter\u00e9 u\u017e je na m\u00edst\u011b, jako jednotka Peroni a port\u00e1l Heineken 0.0 na obr\u00e1zc\u00edch.<\/li>\n<li><strong>Hospitality.<\/strong> P\u0159ij\u00edm\u00e1n\u00ed klient\u016f a partner\u016f ve vyhrazen\u00fdch z\u00f3n\u00e1ch b\u011bhem z\u00e1vodn\u00edho v\u00edkendu je forma nejv\u00edce zam\u011b\u0159en\u00e1 na byznys; pro MotoGP je pops\u00e1na na str\u00e1nce o <a href=\"https:\/\/rtrsports.com\/cs\/motogp-hospitality\/\">hospitality v MotoGP<\/a>.<\/li>\n<li><strong>Obsah a digit\u00e1l.<\/strong> Soci\u00e1ln\u00ed sleduj\u00edc\u00ed F1 je 114,5 milionu, +19 % (GrandPrix247); MotoGP jich m\u00e1 v\u00edce ne\u017e 60 milion\u016f a jeho kan\u00e1l na YouTube p\u0159ekro\u010dil miliardu zhl\u00e9dnut\u00fdch minut (Motorsport.com). P\u0159\u00edkladem je playlist F1 Tracks s \u017eiv\u00fdm vystoupen\u00edm Ti\u00ebsta na Velk\u00e9 cen\u011b Nizozemska.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/experiential-marketing-2-600x308.jpg\" alt=\"Oran\u017eov\u00e1 tribuna Velk\u00e9 ceny Nizozemska v Zandvoortu se sv\u00edt\u00edc\u00edm port\u00e1lem Heineken 0.0 nad trat\u00ed\" width=\"600\" height=\"308\" \/><\/p>\n<h2>Pro\u010d to funguje u publika motorsportu<\/h2>\n<p>Glob\u00e1ln\u00ed pr\u016fzkum 2025 od Formule 1 a Motorsport Network, zalo\u017een\u00fd na v\u00edce ne\u017e 100 000 odpov\u011bd\u00edch velmi anga\u017eovan\u00fdch fanou\u0161k\u016f ze 186 zem\u00ed, uv\u00e1d\u00ed, \u017ee 86 % sleduje alespo\u0148 16 z\u00e1vod\u016f za sezonu, 90 % se hl\u00e1s\u00ed k emo\u010dn\u00edmu zapojen\u00ed do v\u00fdsledk\u016f, 94 % pl\u00e1nuje sledovat F1 i za p\u011bt let a ka\u017ed\u00fd t\u0159et\u00ed je ochotn\u011bj\u0161\u00ed nakupovat u partner\u016f (Formula1.com). Je to podm\u00ednka, kterou z\u00e1\u017eitek zna\u010dky hled\u00e1: dlouh\u00e1 pozornost a emo\u010dn\u00ed vazba.<\/p>\n<p>Omezen\u00ed je stejn\u00e9 jako u vzorku: jsou to velmi anga\u017eovan\u00ed fanou\u0161ci, kte\u0159\u00ed se rozhodli odpov\u011bd\u011bt. Data popisuj\u00ed postoj, nikoli n\u00e1kupn\u00ed chov\u00e1n\u00ed, a ne\u0159\u00edkaj\u00ed, kolik vynese jednotliv\u00e1 aktivace.<\/p>\n<h2>V\u00fdzvy<\/h2>\n<ul>\n<li><strong>Rozpo\u010det.<\/strong> Aktivace m\u00e1 vlastn\u00ed n\u00e1klady, od staveb p\u0159es person\u00e1l a logistiku po obsah, a je t\u0159eba ji po\u010d\u00edtat v rozpo\u010dtu od za\u010d\u00e1tku.<\/li>\n<li><strong>M\u011b\u0159en\u00ed.<\/strong> Soci\u00e1ln\u00ed zobrazen\u00ed nebo p\u0159\u00edtomnost nejsou v\u00fdnos: jsou pot\u0159eba c\u00edle a ukazatele stanoven\u00e9 p\u0159edem.<\/li>\n<li><strong>Logistika.<\/strong> Kalend\u00e1\u0159 je hust\u00fd a ko\u010dovn\u00fd, s 24 z\u00e1vody F1 v roce 2025 (Formula1.com) a 22 Velk\u00fdmi cenami v 18 zem\u00edch v MotoGP (Motorsport.com), ka\u017ed\u00fd s jin\u00fdmi pravidly a prostory.<\/li>\n<li><strong>Kontext.<\/strong> Z\u00e1\u017eitek nese jm\u00e9no zna\u010dky, ale odehr\u00e1v\u00e1 se v prost\u0159ed\u00ed, kter\u00e9 zna\u010dka nekontroluje: v\u00fdsledky a kontroverze \u0161ampion\u00e1tu dopadaj\u00ed i na toho, kdo aktivuje.<\/li>\n<\/ul>\n<h2>Jak m\u011b\u0159it v\u00fdnos aktivace<\/h2>\n<p>Obvykl\u00e9 ukazatele jsou \u010dty\u0159i: zapojen\u00ed (interakce, doba zdr\u017een\u00ed, zm\u00ednky), dosah (osloven\u00e9 osoby, n\u00e1v\u0161t\u011bvnost, pokryt\u00ed m\u00e9dii), konverze (registrace, popt\u00e1vky, n\u00e1kupy) a prodeje. Kter\u00fd v\u00e1\u017e\u00ed nejv\u00edc, z\u00e1vis\u00ed na c\u00edli stanoven\u00e9m p\u0159edem, a je to krok, kter\u00fd aktivace nej\u010dast\u011bji p\u0159eskakuj\u00ed.<\/p>\n<p>Dva p\u0159\u00edklady toho, co lze uv\u00e9st. World Ducati Week 2026 hl\u00e1s\u00ed 118 036 \u00fa\u010dastn\u00edk\u016f, v\u00edce ne\u017e 2 miliony zobrazen\u00ed str\u00e1nek a v\u00edce ne\u017e 20 milion\u016f soci\u00e1ln\u00edch zobrazen\u00ed (ANSA): jsou to m\u00edry dosahu, nikoli ekonomick\u00e9ho v\u00fdnosu. Pro ekonomick\u00fd v\u00fdnos je tu ro\u010dn\u00edk 2000, popsan\u00fd v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/kolik-vynese-sportovni-sponzoring-pripadova-studie-ducati\/\">p\u0159\u00edpadov\u00e9 studii World Ducati Week<\/a>: region\u00e1ln\u00ed investice 294,2 milionu lir vyvolala ekonomick\u00fd dopad 13,8 miliardy lir, tedy pom\u011br 1 ku 46,9 (RTR Sports Marketing, archivn\u00ed data, Promozione Alberghiera Rimini). Je to dopad na region, nikoli na zna\u010dku.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/experiential-marketing-3-600x342.jpg\" alt=\"Plak\u00e1t F1 Tracks, ofici\u00e1ln\u00edho playlistu F1, s \u017eiv\u00fdm vystoupen\u00edm Ti\u00ebsta na Heineken Velk\u00e9 cen\u011b Nizozemska\" width=\"600\" height=\"342\" \/><\/p>\n<h2>Osv\u011bd\u010den\u00e9 postupy<\/h2>\n<ul>\n<li>Vych\u00e1zet z publika: kdo je p\u0159\u00edtomen na tom z\u00e1vod\u011b nebo akci a co chce d\u011blat.<\/li>\n<li>Navrhnout z\u00e1\u017eitek, kter\u00fd m\u016f\u017ee nab\u00eddnout jen ta zna\u010dka: vyzkou\u0161et, potkat, vstoupit do z\u00f3ny, odn\u00e9st si n\u011bco dom\u016f.<\/li>\n<li>Vybrat spr\u00e1vn\u00e9ho dr\u017eitele sportovn\u00edch pr\u00e1v: \u0161ampion\u00e1t, t\u00fdm nebo akci v souladu s hodnotami a c\u00edlovou skupinou zna\u010dky, nejen s jej\u00ed viditelnost\u00ed.<\/li>\n<li>Stanovit c\u00edle a ukazatele p\u0159ed podpisem a sb\u00edrat data, jako registrace a kontakty, u\u017e b\u011bhem samotn\u00e9 aktivace.<\/li>\n<li>Dr\u017eet pohromad\u011b sponzoring a aktivaci: pr\u00e1vo na spojen\u00ed m\u00e1 hodnotu, jen kdy\u017e se vyu\u017e\u00edv\u00e1 po celou sezonu.<\/li>\n<\/ul>\n<h2>Kam se publikum ub\u00edr\u00e1<\/h2>\n<p>Publikum motorsportu roste a m\u011bn\u00ed se: ve F1 je 42 % fanou\u0161k\u016f \u017een (v roce 2018 to bylo 37 %) a 43 % je mlad\u0161\u00edch 35 let (Formula1.com); v MotoGP je v\u00edce ne\u017e polovina mlad\u0161\u00ed 35 let a sprintov\u00e9 z\u00e1vody zaznamenaly n\u00e1r\u016fst televizn\u00edho publika o 26 % (Motorsport.com). Pro aktivace to znamen\u00e1 publikum mlad\u0161\u00ed a v\u00edce \u017eensk\u00e9 ne\u017e p\u0159ed n\u011bkolika lety: z\u00e1\u017eitek ur\u010den\u00fd jen pro dlouholet\u00e9ho nad\u0161ence m\u016f\u017ee minout ostatn\u00ed.<\/p>\n<h2>Jak nastavit aktivaci v motorsportu<\/h2>\n<p>Vych\u00e1z\u00ed se z c\u00edle, publika a rozpo\u010dtu a pot\u00e9 se vybere \u0161ampion\u00e1t. K orientaci slou\u017e\u00ed str\u00e1nka o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">sponzoringu ve Formuli 1<\/a>, ta o <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">sponzoringu v MotoGP<\/a>, pr\u016fvodce o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">cen\u011b sponzoringu ve Formuli 1<\/a> a pro obecn\u00fd obraz \u010dl\u00e1nek o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vyhody-sportovniho-sponzoringu\/\">v\u00fdhod\u00e1ch sportovn\u00edho sponzoringu<\/a>. Dnes vstup do F1 za\u010d\u00edn\u00e1 na minim\u00e1ln\u00ed \u00farovni 2 milion\u016f dolar\u016f ro\u010dn\u011b, minim\u00e1ln\u011b dvou sezon\u00e1ch, bez jednotliv\u00e9ho z\u00e1vodu (RTR Sports Marketing, zji\u0161t\u011bn\u00ed ze z\u00e1\u0159\u00ed 2026).<\/p>\n<p>Logo se vid\u00ed. Z\u00e1\u017eitek se pamatuje, ale jen kdy\u017e n\u011bkdo p\u0159edem rozhodl, jak ho m\u011b\u0159it.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete dostat svou zna\u010dku do motorsportu?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoringy v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzoring Formule 1<\/a><br \/><\/div>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1s-record-breaking-2025-season-in-numbers.irq7aR8PcyAw7ysO72vJn\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, sezona 2025 v \u010d\u00edslech<\/a>; <a href=\"https:\/\/www.grandprix247.com\/2025\/12\/20\/f1-news-formula-1-2025-season-end-of-year-review\/\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, bilance sezony 2025<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1-and-motorsport-network-unveil-2025-global-fan-survey.4YqMebNy8BLaapyJfjzDXO\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, Global Fan Survey 2025<\/a>; <a href=\"https:\/\/www.motorsport.com\/motogp\/news\/marc-marquez-propels-motogp-to-record-figures-in-2025\/10785455\/\" target=\"_blank\" rel=\"nofollow noopener\">Motorsport.com, MotoGP 2025: rekordy<\/a>; <a href=\"https:\/\/www.ansa.it\/canale_motori\/notizie\/due_ruote\/2026\/07\/06\/world-ducati-week-record-per-il-centenario-oltre-118mila-presenze-da-94-paesi_3fcbc9b9-25a4-44d3-93a9-118894e8a68b.html\" target=\"_blank\" rel=\"nofollow noopener\">ANSA, World Ducati Week 2026<\/a>; <a href=\"https:\/\/red-live.it\/moto\/ducati-wdw-2026-centenario-da-record\/\" target=\"_blank\" rel=\"nofollow noopener\">Red Live, World Ducati Week 2026<\/a>; RTR Sports Marketing, zji\u0161t\u011bn\u00ed ze z\u00e1\u0159\u00ed 2026 o tr\u017en\u00edch praz\u00edch ve F1 a archiv RTR k p\u0159\u00edpadu World Ducati Week (Promozione Alberghiera Rimini).<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je z\u00e1\u017eitkov\u00fd sportovn\u00ed marketing?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nJe to strategie, p\u0159i kter\u00e9 zna\u010dka nech\u00e1 publikum pro\u017e\u00edt z\u00e1\u017eitek, na okruhu, na vlastn\u00ed akci nebo online, m\u00edsto pouh\u00e9ho vystaven\u00ed loga. Po\u010d\u00edt\u00e1 se fyzick\u00fd a emo\u010dn\u00ed z\u00e1\u017eitek, nejen expozice.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>\u010c\u00edm se li\u0161\u00ed od tradi\u010dn\u00edho sponzoringu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSponzoring kupuje pr\u00e1vo b\u00fdt spojov\u00e1n se \u0161ampion\u00e1tem, t\u00fdmem nebo akc\u00ed. Z\u00e1\u017eitkov\u00e1 aktivace je to, co zna\u010dka s t\u00edmto pr\u00e1vem d\u011bl\u00e1, aby zapojila publikum.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 formy m\u00e1 v motorsportu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nZna\u010dkov\u00e9 akce jako World Ducati Week, p\u0159\u00edtomnost na okruhu s fanz\u00f3nami a aktivacemi, hospitality pro klienty a partnery a obsah a digit\u00e1l.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak se m\u011b\u0159\u00ed \u00fasp\u011bch aktivace?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nS c\u00edli a ukazateli stanoven\u00fdmi p\u0159edem: zapojen\u00ed, dosah, konverze a prodeje. Dosah a ekonomick\u00fd dopad jsou r\u016fzn\u00e9 v\u011bci: World Ducati Week 2026 hl\u00e1s\u00ed 118 036 \u00fa\u010dastn\u00edk\u016f, zat\u00edmco ro\u010dn\u00edk 2000 zm\u011b\u0159il region\u00e1ln\u00ed dopad 1 ku 46,9 v\u016f\u010di region\u00e1ln\u00ed investici.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak velk\u00e9 je publikum na Velk\u00fdch cen\u00e1ch?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nV roce 2025 p\u0159il\u00e1kaly Velk\u00e9 ceny F1 6,7 milionu div\u00e1k\u016f, absolutn\u00ed rekord, a ty v MotoGP 3,6 milionu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik stoj\u00ed vstup do Formule 1 jako sponzor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nMinim\u00e1ln\u00ed vstupn\u00ed \u00farove\u0148 je 2 miliony dolar\u016f ro\u010dn\u011b, nejm\u00e9n\u011b na dv\u011b sezony a bez jednotliv\u00e9ho z\u00e1vodu (RTR Sports Marketing, zji\u0161t\u011bn\u00ed ze z\u00e1\u0159\u00ed 2026). Podrobnosti jsou v pr\u016fvodci o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">cen\u011b sponzoringu ve Formuli 1<\/a>.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Z\u00e1\u017eitkov\u00fd sportovn\u00ed marketing v motorsportu, ve zkratce: znamen\u00e1 nechat fanou\u0161ky pro\u017e\u00edt zna\u010dku na okruhu, na vlastn\u00edch akc\u00edch zna\u010dky nebo online, m\u00edsto pouh\u00e9ho vystaven\u00ed loga. Rozsah je skute\u010dn\u00fd: 6,7 milionu div\u00e1k\u016f na Velk\u00fdch cen\u00e1ch F1 v roce 2025, 3,6 milionu na okruz\u00edch MotoGP a 118 036 \u00fa\u010dastn\u00edk\u016f z 94 zem\u00ed na World Ducati Week 2026, zna\u010dkov\u00e9 [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":194229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238],"tags":[],"class_list":["post-242669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Z\u00e1\u017eitkov\u00fd sportovn\u00ed marketing v motorsportu: pr\u016fvodce<\/title>\n<meta name=\"description\" content=\"Z\u00e1\u017eitkov\u00fd sportovn\u00ed marketing v motorsportu: podoby, data o F1 a MotoGP, World Ducati Week 2026 a jak m\u011b\u0159it v\u00fdnos aktivace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/experiential-sports-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00e1\u017eitkov\u00fd sportovn\u00ed marketing v motorsportu: podoby, p\u0159\u00edklady a m\u011b\u0159en\u00ed\" \/>\n<meta property=\"og:description\" content=\"Z\u00e1\u017eitkov\u00fd sportovn\u00ed marketing v motorsportu: podoby, data o F1 a MotoGP, World Ducati Week 2026 a jak m\u011b\u0159it v\u00fdnos aktivace.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/experiential-sports-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR 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