{"id":242682,"date":"2024-01-29T17:06:05","date_gmt":"2024-01-29T16:06:05","guid":{"rendered":"https:\/\/rtrsports.com\/la-sponzoring-in-motogp\/"},"modified":"2026-05-13T14:43:50","modified_gmt":"2026-05-13T12:43:50","slug":"motogp-sponzorstvi-co-je-to-jak-funguje-a-vse-co-potrebujete-vedet","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponzorstvi-co-je-jak-funguje-a-vse-co-potrebujete-vedet\/","title":{"rendered":"Pr\u016fvodce sponzoringem MotoGP 2026: co to je, jak to funguje a pro\u010d je to d\u016fle\u017eit\u00e9"},"content":{"rendered":"<p>Sponzorstv\u00ed MotoGP je glob\u00e1ln\u00ed obchodn\u00ed partnerstv\u00ed mezi zna\u010dkou a objektem MotoGP &#8211; t\u00fdmem, jezdcem, samotn\u00fdm \u0161ampion\u00e1tem nebo jedn\u00edm z\u00e1vodem &#8211; kter\u00e9 vym\u011b\u0148uje finan\u010dn\u00ed investici za zviditeln\u011bn\u00ed zna\u010dky, pohostinnost, pr\u00e1va na obsah a aktiva\u010dn\u00ed prost\u0159edky v r\u00e1mci 22 Grand Prix za sez\u00f3nu. S 632 miliony fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b v roce 2025 (Dorna Sports), vys\u00edl\u00e1n\u00edm ve 207 zem\u00edch prost\u0159ednictv\u00edm 143 partner\u016f a digit\u00e1ln\u00ed komunitou 159,6 milionu sleduj\u00edc\u00edch je MotoGP jednou z nejv\u011bt\u0161\u00edch a nejrychleji rostouc\u00edch sponzorsk\u00fdch platforem v glob\u00e1ln\u00edm sportu. <\/p>\n<h2><b>Co je sponzoring MotoGP? Definice a \u00fa\u010del <\/b><\/h2>\n<p>Sponzorstv\u00ed MotoGP je smluvn\u00ed spojen\u00ed mezi komer\u010dn\u00ed zna\u010dkou a z\u00e1vodem MotoGP v\u00fdm\u011bnou za pr\u00e1va a aktiva zna\u010dky. Zjednodu\u0161en\u011b \u0159e\u010deno: zna\u010dka zaplat\u00ed poplatek &#8211; obvykle za sez\u00f3nu &#8211; a z\u00edsk\u00e1 um\u00edst\u011bn\u00ed loga, pohostinnost, medi\u00e1ln\u00ed pr\u00e1va, obsah a mo\u017enost spojit sv\u00e9 jm\u00e9no s celosv\u011btov\u011b nejpresti\u017en\u011bj\u0161\u00ed t\u0159\u00eddou motocyklov\u00fdch z\u00e1vod\u016f. Sponzoring je strategick\u00e1 marketingov\u00e1 platforma, nikoli dar: je strukturovan\u00fd, m\u011b\u0159iteln\u00fd a zodpov\u011bdn\u00fd za stejn\u00e9 kl\u00ed\u010dov\u00e9 ukazatele v\u00fdkonnosti jako jak\u00e1koli jin\u00e1 medi\u00e1ln\u00ed investice.  <\/p>\n<p>V akademick\u00e9m pojet\u00ed je sportovn\u00ed sponzoring definov\u00e1n jako pen\u011b\u017en\u00ed nebo v\u011bcn\u00e1 investice do ur\u010dit\u00e9 \u010dinnosti v\u00fdm\u011bnou za p\u0159\u00edstup k vyu\u017eiteln\u00e9mu komer\u010dn\u00edmu potenci\u00e1lu spojen\u00e9mu s touto \u010dinnost\u00ed (Mullin &amp; Hardy, 2014). Jedine\u010dnost MotoGP mezi platformami sportovn\u00edho sponzoringu spo\u010d\u00edv\u00e1 v kombinaci publika \u010d\u00edtaj\u00edc\u00edho 632 milion\u016f fanou\u0161k\u016f, pr\u00e9miov\u00e9ho a mlad\u00e9ho demografick\u00e9ho profilu a p\u0159\u00edstupn\u00e9 vstupn\u00ed ceny ve srovn\u00e1n\u00ed s ostatn\u00edmi elitn\u00edmi discipl\u00ednami motorsportu. <\/p>\n<h2><b>Div\u00e1ci MotoGP, geografie a hodnoty zna\u010dky: Koho oslovujete<\/b><\/h2>\n<p>P\u0159ita\u017elivost MotoGP jako sponzorsk\u00e9 platformy je zalo\u017eena na profilu publika, geografick\u00e9m dosahu a atributech zna\u010dky. N\u00ed\u017ee uveden\u00e1 \u010d\u00edsla poch\u00e1zej\u00ed p\u0159\u00edmo z ofici\u00e1ln\u00edch zpr\u00e1v spole\u010dnosti Dorna Sports o sledovanosti v roce 2025 a tvo\u0159\u00ed z\u00e1klad pro jak\u00fdkoli d\u016fv\u011bryhodn\u00fd obchodn\u00ed p\u0159\u00edpad sponzorstv\u00ed MotoGP. <\/p>\n<p>&nbsp;<\/p>\n<table>\n<thead>\n<tr>\n<th><b>Ukazatel (2025)<\/b><\/th>\n<th><b>Hodnota<\/b><\/th>\n<th><b>Meziro\u010dn\u011b<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Glob\u00e1ln\u00ed fanou\u0161ci MotoGP<\/td>\n<td>632 milion\u016f<\/td>\n<td>+12%<\/td>\n<\/tr>\n<tr>\n<td>Rozd\u011blen\u00ed podle pohlav\u00ed (glob\u00e1ln\u011b)<\/td>\n<td>66 % mu\u017e\u016f \/ 34 % \u017een<\/td>\n<td>\u017densk\u00fd fandom +6 % oproti 2022\/23<\/td>\n<\/tr>\n<tr>\n<td>Pr\u016fm\u011brn\u00fd v\u011bk fanou\u0161k\u016f<\/td>\n<td>35,7 let<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>Fanou\u0161ci do 34 let<\/td>\n<td>\u2248 50 % div\u00e1k\u016f<\/td>\n<td>Mileni\u00e1lov\u00e9 = 34 % div\u00e1k\u016f<\/td>\n<\/tr>\n<tr>\n<td>Dom\u00e1cnosti se st\u0159edn\u00edmi a\u017e vysok\u00fdmi p\u0159\u00edjmy<\/td>\n<td>68 % fanou\u0161k\u016f<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>Velk\u00fd z\u00e1jem o technologie<\/td>\n<td>65 % fanou\u0161k\u016f<\/td>\n<td>+33 % oproti pr\u016fm\u011brn\u00e9mu sportovn\u00edmu fanou\u0161kovi<\/td>\n<\/tr>\n<tr>\n<td>Nad\u0161en\u00ed z um\u011bl\u00e9 inteligence<\/td>\n<td>64 % fanou\u0161k\u016f<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>Index bohatstv\u00ed<\/td>\n<td>+30 % oproti pr\u016fm\u011brn\u00e9mu sportovn\u00edmu fanou\u0161kovi<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>Index tolerance k riziku<\/td>\n<td>+30 % oproti pr\u016fm\u011brn\u00e9mu sportovn\u00edmu fanou\u0161kovi<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>Ochota platit za ekologick\u00e9 v\u00fdrobky<\/td>\n<td>68 % fanou\u0161k\u016f<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ul>\n<li><b>Rozsah publika: <\/b>632 milion\u016f fanou\u0161k\u016f MotoGP na cel\u00e9m sv\u011bt\u011b v roce 2025 &#8211; meziro\u010dn\u00ed n\u00e1r\u016fst o 12 % &#8211; se siln\u00fdm n\u00e1r\u016fstem u mileni\u00e1l\u016f a generace Z, zejm\u00e9na v Evrop\u011b a APAC.<\/li>\n<li><b>Demografick\u00e9 \u00fadaje: <\/b>pr\u016fm\u011brn\u00fd v\u011bk 35,7 let; p\u0159ibli\u017en\u011b 50 % fanou\u0161k\u016f je mlad\u0161\u00edch 34 let; 66 % mu\u017e\u016f a 34 % \u017een na cel\u00e9m sv\u011bt\u011b, p\u0159i\u010dem\u017e po\u010det fanynek vzrostl o 6 % ve srovn\u00e1n\u00ed s rokem 2022\/23; 68 % \u017eije v dom\u00e1cnostech se st\u0159edn\u00edmi a\u017e vysok\u00fdmi p\u0159\u00edjmy.<\/li>\n<li><b>My\u0161len\u00ed: <\/b>Fanou\u0161ci MotoGP se o 30 % \u010dast\u011bji ne\u017e pr\u016fm\u011brn\u00fd sportovn\u00ed fanou\u0161ek ozna\u010duj\u00ed za bohat\u00e9, o 28 % \u010dast\u011bji zkou\u0161ej\u00ed nov\u00e9 v\u011bci jako prvn\u00ed a o 30 % \u010dast\u011bji r\u00e1di riskuj\u00ed. 65 % m\u00e1 velk\u00fd z\u00e1jem o technologie a 64 % je nad\u0161eno z um\u011bl\u00e9 inteligence. <\/li>\n<li><b>Udr\u017eitelnost: <\/b>68 % fanou\u0161k\u016f MotoGP je ochotno zaplatit v\u00edce za ekologick\u00e9 produkty &#8211; co\u017e je z\u00e1sadn\u00ed poznatek pro kategorie zna\u010dek, kter\u00e9 se \u0159\u00edd\u00ed udr\u017eitelnost\u00ed.<\/li>\n<li><b>Geografie: <\/b>vys\u00edl\u00e1n\u00ed ve 207 zem\u00edch prost\u0159ednictv\u00edm 143 partner\u016f; mezi kl\u00ed\u010dov\u00e9 div\u00e1ck\u00e9 trhy pat\u0159\u00ed \u0160pan\u011blsko, It\u00e1lie, Francie, Indon\u00e9sie, Braz\u00edlie, Argentina, Japonsko, Austr\u00e1lie, Velk\u00e1 Brit\u00e1nie a st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed Spojen\u00e9 st\u00e1ty.<\/li>\n<li><b>Hodnoty zna\u010dky: <\/b>rychlost, p\u0159esnost, odvaha, technologie, \u0159emesln\u00e1 zru\u010dnost, internacionalismus &#8211; a &#8222;Magnetic Defiance&#8220;, ofici\u00e1ln\u00ed positioning zna\u010dky Dorna 2025, zachycen\u00fd v my\u0161len\u00ed &#8222;Defiants&#8220;, kter\u00e9 podporuje vypr\u00e1v\u011bn\u00ed fanou\u0161k\u016f v hudb\u011b, m\u00f3d\u011b, hr\u00e1ch a kultu\u0159e.<\/li>\n<li><b>Trh v USA: <\/b>nejrychleji rostouc\u00ed publikum MotoGP po akvizici spole\u010dnosti Dorna Sports spole\u010dnost\u00ed Liberty Media v roce 2024, p\u0159i\u010dem\u017e COTA (Austin) slou\u017e\u00ed jako hlavn\u00ed aktiva\u010dn\u00ed okno v USA a \u0161ampion\u00e1t investuje velk\u00e9 prost\u0159edky do digit\u00e1ln\u00ed distribuce a partnerstv\u00ed v USA.<\/li>\n<\/ul>\n<p>\u010ct\u011bte v\u00edce: <a href=\"https:\/\/rtrsports.com\/cs\/blog\/jak-funguje-sponzoring-motoristickeho-sportu\/\">Jak funguje sponzoring v motorsportu<\/a><\/p>\n<h2><b>V\u00fdhody sponzorstv\u00ed MotoGP: Zviditeln\u011bn\u00ed, B2B, um\u00edst\u011bn\u00ed zna\u010dky a dal\u0161\u00ed v\u00fdhody.<\/b><\/h2>\n<p>Pochopen\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vyhody-sportovniho-sponzoringu\/\"> v\u00fdhod sponzorstv\u00ed v motoristick\u00e9m sportu<\/a> je v\u00fdchoz\u00edm bodem pro ka\u017edou zna\u010dku, kter\u00e1 vyhodnocuje investici. V MotoGP spadaj\u00ed tyto v\u00fdhody do sedmi dob\u0159e definovan\u00fdch kategori\u00ed. Ka\u017ed\u00e1 z nich je m\u011b\u0159iteln\u00e1, opakovateln\u00e1 a vyk\u00e1zateln\u00e1 intern\u00edm zainteresovan\u00fdm stran\u00e1m. N\u00ed\u017ee uveden\u00e1 \u010d\u00edsla 2025 dosah\u016f kvantifikuj\u00ed rozsah platformy nap\u0159\u00ed\u010d placen\u00fdmi, vlastn\u011bn\u00fdmi, z\u00edskan\u00fdmi a \u017eiv\u00fdmi kan\u00e1ly.   <\/p>\n<p>&nbsp;<\/p>\n<table>\n<thead>\n<tr>\n<th><b>Kan\u00e1l<\/b><\/th>\n<th><b>2025 Dosah \/ objem<\/b><\/th>\n<th><b>Pozn\u00e1mky<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Televizn\u00ed vys\u00edl\u00e1n\u00ed<\/td>\n<td>143 partner\u016f ve 207 zem\u00edch<\/td>\n<td>+9 % div\u00e1k\u016f na GP; sprinty +26 % meziro\u010dn\u011b<\/td>\n<\/tr>\n<tr>\n<td>Vys\u00edlac\u00ed hodiny<\/td>\n<td>\u2248 87 000 hodin \/ 36 400 hodin \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed<\/td>\n<td>V\u00edcedenn\u00ed v\u00edkend, p\u00e1tek &#8211; ned\u011ble<\/td>\n<\/tr>\n<tr>\n<td>Sledovatel\u00e9 MotoGP na soci\u00e1ln\u00edch s\u00edt\u00edch<\/td>\n<td>60,95 milionu (159,6 milionu celkov\u00e9 komunity)<\/td>\n<td>Meziro\u010dn\u011b +11 % u jezdc\u016f, t\u00fdm\u016f a ofici\u00e1ln\u00edch m\u00edst<\/td>\n<\/tr>\n<tr>\n<td>Soci\u00e1ln\u00ed anga\u017eovanost<\/td>\n<td>632 milion\u016f interakc\u00ed v roce 2025<\/td>\n<td>+61 % meziro\u010dn\u011b<\/td>\n<\/tr>\n<tr>\n<td>Soci\u00e1ln\u00ed dojmy<\/td>\n<td>15,7B (8,7B dosahu v\u010detn\u011b VIP a influencer\u016f)<\/td>\n<td>+30 % meziro\u010dn\u011b<\/td>\n<\/tr>\n<tr>\n<td>Vlastn\u00ed digit\u00e1ln\u00ed<\/td>\n<td>16,7 milionu u\u017eivatel\u016f &#8211; 68,5 milionu relac\u00ed &#8211; 289,1 milionu zobrazen\u00ed<\/td>\n<td>VideoPass, MotoGP.com, aplikace, CRM<\/td>\n<\/tr>\n<tr>\n<td>Z\u00edskan\u00e1 m\u00e9dia<\/td>\n<td>882,5 tis\u00edc \u010dl\u00e1nk\u016f &#8211; 19,7 miliard dolar\u016f AVE<\/td>\n<td>Zdroj: Muck Rack, 2025<\/td>\n<\/tr>\n<tr>\n<td>\u00da\u010dast na m\u00edst\u011b<\/td>\n<td>3,6 milionu div\u00e1k\u016f (rekord)<\/td>\n<td>P\u0159ekon\u00e1no 9 rekord\u016f v n\u00e1v\u0161t\u011bvnosti na okruhu<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<ul>\n<li>Glob\u00e1ln\u00ed televizn\u00ed viditelnost &#8211; 143 vys\u00edlac\u00edch partner\u016f ve 207 zem\u00edch, p\u0159i\u010dem\u017e televizn\u00ed sledovanost ka\u017ed\u00e9 Grand Prix v roce 2025 vzrostla o 9 % a sledovanost Sprintu o 26 %.<\/li>\n<li>B2B pohostinnost a networking &#8211; 22 v\u00edkend\u016f s p\u0159\u00edstupem do paddocku a t\u00fdmov\u00e9 z\u00f3ny, p\u0159i\u010dem\u017e v roce 2025 bylo na m\u00edst\u011b kumulativn\u011b 3,6 milionu div\u00e1k\u016f (rekordn\u00ed rok, kdy padlo 9 rekord\u016f v n\u00e1v\u0161t\u011bvnosti okruh\u016f).<\/li>\n<li>P\u0159enos hodnoty zna\u010dky &#8211; automatick\u00e9 spojen\u00ed s hlavn\u00edmi atributy MotoGP (rychlost, p\u0159esnost, technologie, vzdor).<\/li>\n<li>Pr\u00e1va na digit\u00e1ln\u00ed a soci\u00e1ln\u00ed obsah &#8211; 60,95 milionu ofici\u00e1ln\u00edch sleduj\u00edc\u00edch MotoGP v r\u00e1mci 159,6 milionu celkov\u00e9 komunity jezdc\u016f, t\u00fdm\u016f a ofici\u00e1ln\u00edch \u00fa\u010dt\u016f; 6,4 miliardy zobrazen\u00ed a 632 milion\u016f interakc\u00ed v roce 2025.<\/li>\n<li>Vystoupen\u00ed jezdce a t\u00fdmu &#8211; osobn\u00ed vystoupen\u00ed na veletrz\u00edch, konferenc\u00edch prodejc\u016f a akc\u00edch pro z\u00e1kazn\u00edky, podpo\u0159en\u00e1 programem v\u00edce ne\u017e 700 tv\u016frc\u016f a influencer\u016f, kter\u00fd jen v roce 2025 oslovil 339 milion\u016f lid\u00ed.<\/li>\n<li>Z\u00f3ny exkluzivity &#8211; exkluzivita kategorie v r\u00e1mci t\u00fdmu nebo na \u00farovni titulu v r\u00e1mci \u0161ampion\u00e1tu.<\/li>\n<li>Vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f pod spole\u010dnou zna\u010dkou &#8211; limitovan\u00e9 edice produkt\u016f, spole\u010dn\u00e9 kampan\u011b a obsah, kter\u00fd \u017eije i po skon\u010den\u00ed sez\u00f3ny.<\/li>\n<\/ul>\n<h2><b>Jak funguje sponzoring MotoGP: Z\u00edskan\u00e1 pr\u00e1va, odvozen\u00e1 pr\u00e1va a struktura smlouvy.<\/b><\/h2>\n<p>Sponzorstv\u00ed MotoGP je zalo\u017eeno na dvou r\u016fzn\u00fdch kategori\u00edch pr\u00e1v: na z\u00edskan\u00fdch pr\u00e1vech a odvozen\u00fdch pr\u00e1vech. Pochopen\u00ed rozd\u00edl\u016f je nejd\u016fle\u017eit\u011bj\u0161\u00edm r\u00e1mcem pro ka\u017ed\u00e9ho, kdo posuzuje investice do motorsportu. N\u00ed\u017ee uveden\u00e1 tabulka shrnuje rozd\u00edly; v n\u00e1sleduj\u00edc\u00edch podkapitol\u00e1ch jsou jednotliv\u00e9 kategorie podrobn\u011bji pops\u00e1ny.  <\/p>\n<table>\n<thead>\n<tr>\n<th><b>Spr\u00e1vn\u00fd typ<\/b><\/th>\n<th><b>Popis<\/b><\/th>\n<th><b>Typick\u00e9 p\u0159\u00edklady<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Z\u00edskan\u00e9<\/td>\n<td>Pr\u00e1va form\u00e1ln\u011b zapsan\u00e1 ve sponzorsk\u00e9 smlouv\u011b<\/td>\n<td>Um\u00edst\u011bn\u00ed loga na motocyklu, pohostinsk\u00e9 vstupenky, pou\u017eit\u00ed showbiku a dny vystoupen\u00ed jezdce.<\/td>\n<\/tr>\n<tr>\n<td>Odvozen\u00e9<\/td>\n<td>Spr\u00e1vn\u00e9 zna\u010dky jsou generov\u00e1ny z jejich nabyt\u00fdch aktiv<\/td>\n<td>Sout\u011b\u017ee, vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, co-brandovan\u00fd obsah, aktivace prodejc\u016f.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>Z\u00edskan\u00e1 pr\u00e1va: Co je uvedeno ve smlouv\u011b<\/b><\/h3>\n<p>Z\u00edskan\u00e1 pr\u00e1va jsou smluvn\u00ed produkty, kter\u00e9 zna\u010dka obdr\u017e\u00ed v\u00fdm\u011bnou za sponzorsk\u00fd poplatek. Jsou uvedena \u0159\u00e1dek po \u0159\u00e1dku v partnersk\u00e9 smlouv\u011b a tvo\u0159\u00ed z\u00e1klad obchodn\u00edho vztahu. <\/p>\n<ul>\n<li>Typ, velikost a p\u0159esn\u00e9 um\u00edst\u011bn\u00ed loga na kole, k\u016f\u017ei a p\u0159ilb\u011b.<\/li>\n<li>P\u0159id\u011blen\u00e9 vstupy do pohostinstv\u00ed (paddock, t\u00fdmov\u00e1 z\u00f3na, pohostinstv\u00ed).<\/li>\n<li>Pr\u00e1va na p\u0159edv\u00e1d\u011bc\u00ed kola pro veletrhy, maloobchodn\u00ed akce a prohl\u00eddky centr\u00e1ly.<\/li>\n<li>Pou\u017eit\u00ed obr\u00e1zk\u016f t\u00fdmu a jezdc\u016f pro B2B a spot\u0159ebitelsk\u00fd marketing.<\/li>\n<li>Dny osobn\u00edho vystupov\u00e1n\u00ed jezdce (obvykle dva a\u017e deset dn\u00ed ro\u010dn\u011b, v z\u00e1vislosti na stupni).<\/li>\n<li>Digit\u00e1ln\u00ed aktiva: zna\u010dkov\u00e9 p\u0159\u00edsp\u011bvky na soci\u00e1ln\u00edch s\u00edt\u00edch, obsah ze z\u00e1kulis\u00ed, rekapitulace z\u00e1vodn\u00edho v\u00edkendu a integrace do vlastn\u00edho ekosyst\u00e9mu MotoGP (16,7 milionu u\u017eivatel\u016f, 289,1 milionu zobrazen\u00ed str\u00e1nek v roce 2025).<\/li>\n<\/ul>\n<h3><b>Odvozen\u00e1 pr\u00e1va: Jak chytr\u00e9 zna\u010dky zn\u00e1sobuj\u00ed sv\u00e9 investice<\/b><\/h3>\n<p>Odvozen\u00e1 pr\u00e1va p\u0159edstavuj\u00ed v\u0161e, co zna\u010dka vytvo\u0159\u00ed ze sv\u00fdch nabyt\u00fdch aktiv &#8211; a pr\u00e1v\u011b zde je skute\u010dn\u00e1 n\u00e1vratnost investic. Dva anonymizovan\u00e9 p\u0159\u00edklady z portfolia spole\u010dnosti RTR Sports Marketing ilustruj\u00ed p\u00e1kov\u00fd efekt: <\/p>\n<ul>\n<li>Pr\u016fmyslov\u00e1 zna\u010dka B2B prom\u011bnila sv\u00e9 pohostinsk\u00e9 vstupenky v program zapojen\u00ed klient\u016f na 22 v\u00edkend\u016f, kter\u00fd generuje des\u00edtky kvalifikovan\u00fdch p\u0159\u00edle\u017eitost\u00ed za z\u00e1vodn\u00ed v\u00edkend a konvertuje je prost\u0159ednictv\u00edm strukturovan\u00e9ho pracovn\u00edho postupu CRM po z\u00e1vod\u011b.<\/li>\n<li>Zna\u010dka spot\u0159ebn\u00edho zbo\u017e\u00ed prom\u011bnila sv\u00e1 pr\u00e1va na image jezdce ve v\u00edce\u010dtvrtletn\u00ed obsahovou kampa\u0148 na soci\u00e1ln\u00edch s\u00edt\u00edch, v maloobchod\u011b a v obchod\u011b &#8211; a zn\u00e1sobila tak svou medi\u00e1ln\u00ed hodnotu odhadem t\u0159ikr\u00e1t oproti vystaven\u00ed samotn\u00e9ho loga.<\/li>\n<\/ul>\n<p>V p\u0159\u00edpad\u011b odvozen\u00fdch pr\u00e1v se spole\u010dnost RTR stav\u00ed do pozice strategick\u00e9 agentury, nikoli zprost\u0159edkovatele. Stejn\u00fd bal\u00ed\u010dek nabyt\u00fdch pr\u00e1v m\u016f\u017ee na z\u00e1klad\u011b aktiva\u010dn\u00ed discipl\u00edny generovat zna\u010dn\u011b rozd\u00edln\u00e9 v\u00fdnosy. V\u00edce informac\u00ed o t\u00e9to problematice naleznete v na\u0161em hlubok\u00e9m ponoru do problematiky <a href=\"https:\/\/rtrsports.com\/cs\/co-je-aktivace-sportovniho-sponzoringu\/\">aktivace sponzoringu v motoristick\u00e9m sportu<\/a>.  <\/p>\n<h2><b>Co m\u016f\u017eete sponzorovat v MotoGP? T\u00fdmy, jezdci, \u0161ampion\u00e1t a ud\u00e1losti <\/b><\/h2>\n<p>MotoGP nab\u00edz\u00ed \u010dty\u0159i z\u00e1kladn\u00ed sponzorsk\u00e9 p\u0159edm\u011bty, z nich\u017e ka\u017ed\u00fd m\u00e1 odli\u0161n\u00fd n\u00e1kladov\u00fd profil a odli\u0161nou strategickou vhodnost. N\u00ed\u017ee uveden\u00e1 souhrnn\u00e1 tabulka mapuje ka\u017edou mo\u017enost s typick\u00fdmi kupci a v\u00fdsledky. <\/p>\n<table>\n<thead>\n<tr>\n<th><b>P\u0159edm\u011bt sponzorstv\u00ed<\/b><\/th>\n<th><b>Nejlep\u0161\u00ed pro<\/b><\/th>\n<th><b>Typick\u00fd rozsah n\u00e1klad\u016f<\/b><\/th>\n<th><b>Kl\u00ed\u010dov\u00fd p\u0159\u00ednos<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>T\u00fdm MotoGP<\/td>\n<td>Glob\u00e1ln\u00ed zna\u010dky, hlubok\u00e1 integrace<\/td>\n<td>75 TIS\u00cdC EUR &#8211; 15 MILION\u016e EUR<\/td>\n<td>Maxim\u00e1ln\u00ed viditelnost a struktura<\/td>\n<\/tr>\n<tr>\n<td>Jezdec MotoGP<\/td>\n<td>Zna\u010dky hledaj\u00ed autentick\u00fd p\u0159\u00edb\u011bh<\/td>\n<td>30 TIS\u00cdC &#8211; 1 MILION EUR<\/td>\n<td>Osobn\u00ed zna\u010dka a autenticita<\/td>\n<\/tr>\n<tr>\n<td>Partner \u0161ampion\u00e1tu<\/td>\n<td>Vedouc\u00ed kategorie a ofici\u00e1ln\u00ed dodavatel\u00e9<\/td>\n<td>2 MIL. EUR &#8211; 15 MIL. EUR A V\u00cdCE<\/td>\n<td>Neutr\u00e1ln\u00ed expozice nap\u0159\u00ed\u010d t\u00fdmy<\/td>\n<\/tr>\n<tr>\n<td>Ud\u00e1lost \/ z\u00e1vod<\/td>\n<td>Zna\u010dky zam\u011b\u0159en\u00e9 na region<\/td>\n<td>100 000 \u20ac &#8211; 2 MILIONY \u20ac<\/td>\n<td>Lokalizovan\u00e1 aktivace na c\u00edlov\u00e9m trhu<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>Sponzorov\u00e1n\u00ed t\u00fdmu MotoGP: Maxim\u00e1ln\u00ed viditelnost a struktura<\/b><\/h3>\n<p>Sponzorov\u00e1n\u00ed t\u00fdmu MotoGP je nejzn\u00e1m\u011bj\u0161\u00ed cestou do \u0161ampion\u00e1tu. Tov\u00e1rn\u00ed t\u00fdmy (Ducati Lenovo, Aprilia Racing, Red Bull KTM, Honda HRC Castrol, Monster Energy Yamaha) stoj\u00ed 2-3\u00d7 v\u00edce ne\u017e satelitn\u00ed t\u00fdmy, ale na obrazovce se zviditel\u0148uj\u00ed \u00fam\u011brn\u011b v\u00edce. <\/p>\n<p>\u00dapln\u00e9 informace o cen\u00e1ch najdete v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponsorship-costs\/\">sponzorsk\u00fdmi n\u00e1klady MotoGP<\/a>.<\/p>\n<h3><b>Sponzorov\u00e1n\u00ed jezdce MotoGP: Osobn\u00ed zna\u010dka a autenticita<\/b><\/h3>\n<p>Sponzorov\u00e1n\u00ed jezdce se struktur\u00e1ln\u011b li\u0161\u00ed od sponzorov\u00e1n\u00ed t\u00fdmu: sponzorov\u00e1n\u00ed jezdce je zalo\u017eeno na osobn\u00ed zna\u010dce a autenticit\u011b, zat\u00edmco sponzorov\u00e1n\u00ed t\u00fdmu je zalo\u017eeno na firemn\u00ed kontinuit\u011b. Osobn\u00ed sponzoring obvykle za\u010d\u00edn\u00e1 na 30 000 EUR za sez\u00f3nu a stup\u0148uje se podle profilu jezdce v \u0161ampion\u00e1tu. Aktu\u00e1ln\u00ed p\u0159ehled o tom, kdo je k dispozici, najdete v na\u0161em p\u0159ehledu <a href=\"https:\/\/rtrsports.com\/cs\/blog\/kdo-je-nejlepsich-10-jezdcu-v-motogp\/\">nejlep\u0161\u00edch jezdc\u016f MotoGP<\/a>.  <\/p>\n<h3><b>Sponzorov\u00e1n\u00ed samotn\u00e9ho \u0161ampion\u00e1tu: Dorna a ofici\u00e1ln\u00ed partnerstv\u00ed seri\u00e1lu<\/b><\/h3>\n<p>Partnerstv\u00ed na \u00farovni \u0161ampion\u00e1tu je nad \u00farovn\u00ed t\u00fdm\u016f a vyjedn\u00e1v\u00e1 se p\u0159\u00edmo se spole\u010dnost\u00ed Dorna Sports &#8211; dr\u017eitelem pr\u00e1v na \u0161ampion\u00e1t, kter\u00fd je nyn\u00ed po akvizici v roce 2024 sou\u010d\u00e1st\u00ed spole\u010dnosti Liberty Media. Ofici\u00e1ln\u00ed partne\u0159i \u0161ampion\u00e1tu (BMW pro bezpe\u010dnostn\u00ed vozy, Tissot pro \u010dasom\u00edru, DHL pro logistiku, Qatar Airways, Estrella Galicia, Michelin pro pneumatiky) z\u00edsk\u00e1vaj\u00ed neutr\u00e1ln\u00ed expozici v ka\u017ed\u00e9m t\u00fdmu a v ka\u017ed\u00e9m kole a nav\u00edc hlubokou integraci do grafiky vys\u00edl\u00e1n\u00ed \u0161ampion\u00e1tu, invent\u00e1\u0159e vlastn\u011bn\u00fdch platforem (VideoPass, MotoGP.com, aplikace) a digit\u00e1ln\u00edho ekosyst\u00e9mu. <\/p>\n<p>P\u0159e\u010dt\u011bte si v\u00edce: <a href=\"https:\/\/rtrsports.com\/cs\/blog\/types-of-sponsorship-in-sports\/\">Typy sponzoringu v motorsportu<\/a><\/p>\n<h2><b>Sponzoring Moto2 a Moto3: Chytr\u00fd vstup pro nov\u00e9 zna\u010dky<\/b><\/h2>\n<p>Moto2 a Moto3 jsou pro MotoGP nap\u00e1jec\u00edmi t\u0159\u00eddami &#8211; ekvivalentem prvn\u00ed t\u0159\u00eddy by byly MLB a Triple-A v americk\u00e9m baseballu. Sd\u00edlej\u00ed stejn\u00fd paddock, stejn\u00e9 z\u00e1vodn\u00ed v\u00edkendy a stejnou vys\u00edlac\u00ed infrastrukturu jako premi\u00e9rov\u00e1 t\u0159\u00edda, ale za zlomek n\u00e1klad\u016f. Partnerstv\u00ed v kategorii Moto3 za\u010d\u00edn\u00e1 na 30 000 a\u017e 60 000 EUR za sez\u00f3nu; bal\u00ed\u010dky Moto2 se obvykle pohybuj\u00ed od 100 000 do 500 000 EUR v z\u00e1vislosti na profilu t\u00fdmu a jezdce.  <\/p>\n<p>Pro mal\u00e9 a st\u0159edn\u00ed americk\u00e9 zna\u010dky, kter\u00e9 poprv\u00e9 zkou\u0161ej\u00ed motoristick\u00fd sport, jsou Moto2 a Moto3 strategicky vhodnou zku\u0161ebn\u00ed plochou. \u0158ada nejv\u011bt\u0161\u00edch sponzor\u016f MotoGP &#8211; mezi nimi Red Bull a Monster Energy &#8211; se poprv\u00e9 zapojila do \u0161ampion\u00e1tu na t\u00e9to \u00farovni, ne\u017e se roz\u0161\u00ed\u0159ila. <\/p>\n<h2><b>Stoj\u00ed sponzoring MotoGP za to? N\u00e1vratnost investic, medi\u00e1ln\u00ed hodnota a dopad na zna\u010dku <\/b><\/h2>\n<p>T\u0159i ot\u00e1zky se t\u00fdkaj\u00ed n\u00e1vratnosti investic: jak velkou expozici sponzor z\u00edsk\u00e1, jak\u00e1 je tato expozice ve srovn\u00e1n\u00ed s tradi\u010dn\u00edmi m\u00e9dii a co z toho zna\u010dka vlastn\u011b m\u00e1. \u00dadaje z roku 2025 na ka\u017edou z nich jasn\u011b odpov\u00eddaj\u00ed. <\/p>\n<ul>\n<li><b>Expozice: <\/b>p\u0159ibli\u017en\u011b 87 000 vys\u00edlac\u00edch hodin a 36 400 hodin \u017eiv\u00fdch p\u0159enos\u016f za sez\u00f3nu ve 207 zem\u00edch, s n\u00e1r\u016fstem sledovanosti o 9 % na GP v roce 2025 a n\u00e1r\u016fstem sledovanosti Sprintu o 26 % oproti p\u0159edchoz\u00edmu roku. Vlastn\u00ed digit\u00e1ln\u00ed vys\u00edl\u00e1n\u00ed p\u0159id\u00e1v\u00e1 16,7 milionu u\u017eivatel\u016f, 68,5 milionu relac\u00ed a 10,5 milionu zhl\u00e9dnut\u00fdch hodin VideoPass. Redak\u010dn\u00ed pokryt\u00ed p\u0159ineslo v roce 2025 19,7 miliardy dolar\u016f v AVE v 882 500 \u010dl\u00e1nc\u00edch.  <\/li>\n<li><b>Efektivita n\u00e1klad\u016f: <\/b>odhadovan\u00fd rozsah CPM v MotoGP \u010din\u00ed 2-8 USD oproti 25-50 USD v hlavn\u00edm vys\u00edlac\u00edm \u010dase americk\u00e9 televize na z\u00e1klad\u011b modelov\u00e1n\u00ed medi\u00e1ln\u00ed hodnoty spole\u010dnosti RTR. V\u00fdhoda n\u00e1klad\u016f na jednoho anga\u017eovan\u00e9ho div\u00e1ka je je\u0161t\u011b v\u011bt\u0161\u00ed na trz\u00edch, kde jsou fanou\u0161ci MotoGP sp\u00ed\u0161e pr\u00e9miov\u00ed a anga\u017eovan\u00ed. <\/li>\n<li><b>Vliv zna\u010dky: <\/b>fanou\u0161kovsk\u00e1 z\u00e1kladna, u n\u00ed\u017e je o 30 % vy\u0161\u0161\u00ed pravd\u011bpodobnost, \u017ee je majetn\u00e1, o 28 % vy\u0161\u0161\u00ed pravd\u011bpodobnost, \u017ee si ji osvoj\u00ed jako prvn\u00ed, a 65 % fanou\u0161k\u016f, kte\u0159\u00ed se siln\u011b zaj\u00edmaj\u00ed o technologie, co\u017e se projevuje nadpr\u016fm\u011brn\u00fdm zv\u00fd\u0161en\u00edm zapamatovatelnosti zna\u010dky v porovn\u00e1n\u00ed s obecn\u00fdmi sportovn\u00edmi m\u011b\u0159\u00edtky (Nielsen, GWI).<\/li>\n<\/ul>\n<p>Pro zna\u010dky se s\u00eddlem v USA, kter\u00e9 hodnot\u00ed motoristick\u00fd sport poprv\u00e9, je MotoGP \u010dasto dvakr\u00e1t a\u017e t\u0159ikr\u00e1t efektivn\u011bj\u0161\u00ed z hlediska n\u00e1klad\u016f na jednoho div\u00e1ka ne\u017e Formule 1. \u00dapln\u00fd p\u0159ehled najdete v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/maximalizace-navratnosti-investic-do-sponzorstvi-v-motoristickem-sportu-strategicky-pruvodce\/\">n\u00e1vratnost\u00ed investic do sponzoringu motorsportu<\/a>. <\/p>\n<h3><b>Jak m\u011b\u0159it n\u00e1vratnost investic do sponzoringu MotoGP: KPI a srovn\u00e1vac\u00ed ukazatele<\/b><\/h3>\n<p>D\u016fv\u011bryhodn\u00e9 m\u011b\u0159en\u00ed sponzorstv\u00ed MotoGP kombinuje \u010dty\u0159i skupiny kl\u00ed\u010dov\u00fdch ukazatel\u016f v\u00fdkonnosti: medi\u00e1ln\u00ed hodnotu (vystaven\u00ed loga p\u0159epo\u010dten\u00e9 na ekvivalentn\u00ed v\u00fddaje na reklamu, obvykle prost\u0159ednictv\u00edm TVEyes nebo Nielsen Sports); p\u0159\u00ednos zna\u010dky (pr\u016fzkumy p\u0159ed\/po ve srovn\u00e1n\u00ed s kontroln\u00ed skupinou); pod\u00edl hlasu na soci\u00e1ln\u00edch s\u00edt\u00edch (organick\u00e9 zm\u00ednky, sledov\u00e1n\u00ed hashtag\u016f, sentiment, srovn\u00e1v\u00e1no s 632 miliony interakc\u00ed MotoGP na soci\u00e1ln\u00edch s\u00edt\u00edch v roce 2025); a generov\u00e1n\u00ed potenci\u00e1ln\u00edch z\u00e1kazn\u00edk\u016f v oblasti pohostinstv\u00ed (kvalifikovan\u00e9 B2B p\u0159\u00edle\u017eitosti vytvo\u0159en\u00e9 na okruhu, srovn\u00e1van\u00e9 s 3,6 miliony n\u00e1v\u0161t\u011bvn\u00edk\u016f \u017eiv\u00e9ho vys\u00edl\u00e1n\u00ed). Spole\u010dn\u011b poskytuj\u00ed obhajiteln\u00fd pohled, kter\u00fd obstoj\u00ed p\u0159i kontrole v zasedac\u00edch m\u00edstnostech. <\/p>\n<p><a role=\"button\" class=\"btn\" href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponsorship-calculator\/\" target=\"_self\">PROZKOUMAT KALKULA\u010cKU SPONZORINGU MOTOGP<\/a><\/p>\n<h2><b>Sponzoring MotoGP vs. Formule 1: Srovn\u00e1n\u00ed n\u00e1klad\u016f, sledovanosti a hodnoty<\/b><\/h2>\n<p>MotoGP a Formule 1 jsou dva vrcholy sponzoringu v motoristick\u00e9m sportu, ale nelze je zam\u011b\u0148ovat. N\u00ed\u017ee uveden\u00e1 tabulka je porovn\u00e1v\u00e1 podle rozm\u011br\u016f, kter\u00e9 kupuj\u00edc\u00ed zaj\u00edmaj\u00ed. <\/p>\n<table>\n<thead>\n<tr>\n<th><b>Kategorie<\/b><\/th>\n<th><b>MotoGP<\/b><\/th>\n<th><b>Formule 1<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Vstupn\u00ed n\u00e1klady<\/td>\n<td>\u2248 \u20ac75,000<\/td>\n<td>\u2248 \u20ac500,000 &#8211; \u20ac1M<\/td>\n<\/tr>\n<tr>\n<td>Rozsah titul\u00e1rn\u00edho sponzora<\/td>\n<td>6 MILION\u016e EUR &#8211; 15 MILION\u016e EUR<\/td>\n<td>40 MILION\u016e EUR &#8211; 100 MILION\u016e EUR A V\u00cdCE<\/td>\n<\/tr>\n<tr>\n<td>Glob\u00e1ln\u00ed televizn\u00ed dosah<\/td>\n<td>207 \u00fazem\u00ed<\/td>\n<td>\u2248 200+ \u00fazem\u00ed<\/td>\n<\/tr>\n<tr>\n<td>Televizn\u00ed div\u00e1ci v USA<\/td>\n<td>Rychle rostouc\u00ed po n\u00e1stupu spole\u010dnosti Liberty Media<\/td>\n<td>Zaveden\u00e9, vysp\u011bl\u00e9<\/td>\n<\/tr>\n<tr>\n<td>Pr\u016fm\u011brn\u00e9 CPM<\/td>\n<td>\u2248 $2 &#8211; $8<\/td>\n<td>\u2248 $15 &#8211; $40<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Stru\u010dn\u011b \u0159e\u010deno: MotoGP je outsiderem s vysok\u00fdm ROI, struktur\u00e1ln\u011b dostupn\u011bj\u0161\u00ed ne\u017e F1 a z\u00e1rove\u0148 m\u00e1 srovnateln\u00fd glob\u00e1ln\u00ed dosah vys\u00edl\u00e1n\u00ed ve 207 zem\u00edch a mlad\u0161\u00ed, digit\u00e1ln\u011bj\u0161\u00ed a rizikov\u011bj\u0161\u00ed fanou\u0161kovskou z\u00e1kladnu. Pro zna\u010dky, kter\u00e9 up\u0159ednost\u0148uj\u00ed efektivitu a emocion\u00e1ln\u00ed zapojen\u00ed p\u0159ed absolutn\u00edm rozsahem publika, je MotoGP chyt\u0159ej\u0161\u00ed platformou. <\/p>\n<h2><b>Jak za\u010d\u00edt: Sponzoring t\u00fdmu MotoGP s RTR Sports Marketing<\/b><\/h2>\n<p>Zna\u010dky, kter\u00e9 ze sponzoringu MotoGP vyt\u011b\u017e\u00ed maximum, postupuj\u00ed ve \u010dty\u0159ech kroc\u00edch. Jako specializovan\u00e1 <a href=\"https:\/\/rtrsports.com\/cs\/sponzorstvi-motogp\/\">agentura pro sponzoring MotoGP<\/a> vede RTR Sports Marketing sv\u00e9 klienty v ka\u017ed\u00e9m kroku. <\/p>\n<ul>\n<li><b>Definujte sv\u00e9 marketingov\u00e9 c\u00edle<\/b> &#8211; glob\u00e1ln\u00ed pov\u011bdom\u00ed, pohostinnost B2B, vstup na trh, sdru\u017eov\u00e1n\u00ed talent\u016f nebo naru\u0161en\u00ed kategorie.<\/li>\n<li><b>Nastavte si rozsah rozpo\u010dtu<\/b> &#8211; mapujte c\u00edle na cenov\u00e9 \u00farovn\u011b a pot\u00e9 je up\u0159esn\u011bte podle exkluzivity kategorie, d\u00e9lky smlouvy a zem\u011bpisn\u00e9 polohy.<\/li>\n<li><b>Zvolte si \u00farove\u0148 sponzorstv\u00ed a majetek<\/b> &#8211; t\u00fdm, jezdec, \u0161ampion\u00e1t nebo jeden z\u00e1vod, tov\u00e1rna nebo satelit, rok nebo v\u00edce let.<\/li>\n<li><b>Aktivace, m\u011b\u0159en\u00ed a r\u016fst <\/b>&#8211; sestavte aktiva\u010dn\u00ed pl\u00e1n je\u0161t\u011b p\u0159ed podpisem smlouvy, m\u011b\u0159te od prvn\u00edho dne a roz\u0161i\u0159ujte jej v pr\u016fb\u011bhu jednotliv\u00fdch sez\u00f3n.<\/li>\n<\/ul>\n<p>Chcete-li porovnat zna\u010dky, kter\u00e9 jsou ji\u017e na startovn\u00edm ro\u0161tu, pod\u00edvejte se na na\u0161eho pr\u016fvodce<a href=\"https:\/\/rtrsports.com\/cs\/blog\/the-top-10-most-famous-brands-in-motogp-sponsorship\/\"> Nejzn\u00e1m\u011bj\u0161\u00ed zna\u010dky ve sponzoringu MotoGP<\/a>. Abyste mohli pl\u00e1novat podle nadch\u00e1zej\u00edc\u00ed sez\u00f3ny,<a href=\"https:\/\/rtrsports.com\/cs\/blog\/calendar-motogp-2026\/\"> harmonogram MotoGP 2026<\/a> mapuje ka\u017ed\u00e9 okno komer\u010dn\u00ed aktivace. A\u017e budete p\u0159ipraveni p\u0159ej\u00edt od pr\u016fzkumu k re\u00e1ln\u00e9 dohod\u011b,<a href=\"https:\/\/rtrsports.com\/cs\/\"> najm\u011bte si sportovn\u00edho marketingov\u00e9ho konzultanta pro sponzoring motorsportu,<\/a> kter\u00fd zn\u00e1 paddock zevnit\u0159. Obra\u0165te se na RTR Sports Marketing a do deseti pracovn\u00edch dn\u016f zakreslete pl\u00e1n MotoGP \u0161it\u00fd na m\u00edru va\u0161\u00ed zna\u010dce.   <\/p>\n<p><i>\u00dadaje o sledovanosti a dosahu: (Nielsen Fan Insights, GWI, Blinkfire, Muck Rack, Google Analytics, Youbora). Cenov\u00e1 m\u011b\u0159\u00edtka: Intern\u00ed modelov\u00e1n\u00ed spole\u010dnosti RTR Sports Marketing, 2026. <\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sponzorstv\u00ed MotoGP je glob\u00e1ln\u00ed obchodn\u00ed partnerstv\u00ed mezi zna\u010dkou a objektem MotoGP &#8211; t\u00fdmem, jezdcem, samotn\u00fdm \u0161ampion\u00e1tem nebo jedn\u00edm z\u00e1vodem &#8211; kter\u00e9 vym\u011b\u0148uje finan\u010dn\u00ed investici za zviditeln\u011bn\u00ed zna\u010dky, pohostinnost, pr\u00e1va na obsah a aktiva\u010dn\u00ed prost\u0159edky v r\u00e1mci 22 Grand Prix za sez\u00f3nu. S 632 miliony fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b v roce 2025 (Dorna Sports), vys\u00edl\u00e1n\u00edm ve [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":157749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[21605,21602,21603,21429,21604],"class_list":["post-242682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring","tag-aktivace","tag-marketing-cs","tag-moto-gp-cs","tag-motogp-14","tag-sponzoring-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponzoring MotoGP: Co to je, jak to funguje a pro\u010d je to d\u016fle\u017eit\u00e9?<\/title>\n<meta name=\"description\" content=\"Zjist\u011bte, co je sponzoring MotoGP, jak funguje a co za n\u011bj zna\u010dky dostanou. 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