{"id":242684,"date":"2023-03-23T10:28:58","date_gmt":"2023-03-23T09:28:58","guid":{"rendered":"https:\/\/rtrsports.com\/naklady-na-formule-a-sponzorstvi\/"},"modified":"2026-10-01T12:56:14","modified_gmt":"2026-10-01T10:56:14","slug":"naklady-na-formule-a-sponzorstvi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/the-cost-of-formula-e-sponsorship\/","title":{"rendered":"Kolik stoj\u00ed sponzoring Formule E v roce 2026: t\u00fdm, z\u00e1vod a \u0161ampion\u00e1t"},"content":{"rendered":"<p><strong>Pro sponzoring Formule E neexistuje ve\u0159ejn\u00fd cen\u00edk, ale n\u011bkolik ov\u011b\u0159en\u00fdch \u010d\u00edsel d\u00e1v\u00e1 m\u011b\u0159\u00edtko. V sezon\u011b 2024-25 m\u011blo 13 smluv na \u00farovni \u0161ampion\u00e1tu dohromady hodnotu 72,2 milionu dolar\u016f, tedy asi 5,5 milionu na partnera (GlobalData), zat\u00edmco ABB, prvn\u00ed titul\u00e1rn\u00ed sponzor s\u00e9rie, plat\u00ed podle zve\u0159ejn\u011bn\u00fdch \u00fadaj\u016f zhruba 25 milion\u016f za sezonu. Pod \u00farovn\u00ed \u0161ampion\u00e1tu stoj\u00ed podle odhad\u016f RTR t\u00fdm od asi 1 milionu dolar\u016f za sezonu a\u017e po 15 pro hlavn\u00edho sponzora a titul\u00e1rn\u00ed sponzor jedin\u00e9ho E-Prix se m\u016f\u017ee dostat na 2 miliony.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v \u0159\u00edjnu 2026.<\/em><\/p>\n<p>Dvojit\u00fdm z\u00e1vodem v Lond\u00fdn\u011b 15. a 16. srpna 2026 skon\u010dila dvan\u00e1ct\u00e1 sezona Formule E: Pascal Wehrlein z\u00edskal s Porsche druh\u00fd titul mezi piloty, Jaguar TCS Racing titul mezi t\u00fdmy a Taylor Barnard (DS Penske) vyhr\u00e1l v z\u00e1vod\u011b 17 sv\u016fj prvn\u00ed z\u00e1vod. Byl to tak\u00e9 posledn\u00ed akt \u00e9ry Gen3 Evo a \u010dty\u0159 sezon Hankooku jako jedin\u00e9ho dodavatele pneumatik.<\/p>\n<p>Kdo uva\u017euje o vstupu do Formule E, ocit\u00e1 se proto v okam\u017eiku, kdy by se cen\u00edk, kdyby existoval, musel p\u0159epsat. Od sezony 13 p\u0159ich\u00e1z\u00ed Gen4, s v\u00fdkonem a\u017e 600 kW a pohonem v\u0161ech kol; kalend\u00e1\u0159 je rekordn\u00ed, 21 z\u00e1vod\u016f na 13 m\u00edstech, od dvojit\u00e9ho z\u00e1vodu v D\u017eid\u011b 18. a 19. prosince 2026 po Tokio v \u010dervenci 2027; Bridgestone st\u0159\u00edd\u00e1 Hankook a do startovn\u00edho pole p\u0159ich\u00e1zej\u00ed nov\u00e1 jm\u00e9na, t\u0159eba <strong>Opel<\/strong>, ozn\u00e1men\u00fd 20. b\u0159ezna 2026 s t\u00fdmem Opel GSE Formula E Team.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2023\/02\/formula-e-sponsorship-1-768x384.jpg\" alt=\"V\u016fz Formule E na trati p\u0159i E-Prix, pohled shora, s logy sponzor\u016f na karoserii\" width=\"768\" height=\"384\" \/><\/p>\n<h2>Kolik stoj\u00ed sponzoring Formule E: stru\u010dn\u00e1 odpov\u011b\u010f<\/h2>\n<ul>\n<li>\u0160ampion\u00e1t: od asi 5 milion\u016f dolar\u016f za sezonu pro partnera ni\u017e\u0161\u00ed \u00farovn\u011b (odhad RTR) po zhruba 25 milion\u016f pro titul\u00e1rn\u00edho sponzora (zve\u0159ejn\u011bn\u00e1 \u010d\u00e1stka pro ABB). Pr\u016fm\u011br 13 smluv z let 2024-25: 5,5 milionu na partnera.<\/li>\n<li>T\u00fdm: od asi 1 milionu dolar\u016f za sezonu za mal\u00fd bal\u00ed\u010dek po 15 milion\u016f pro hlavn\u00edho sponzora (odhady RTR).<\/li>\n<li>Z\u00e1vod (E-Prix): a\u017e asi 2 miliony dolar\u016f pro titul\u00e1rn\u00edho sponzora s kompletn\u00edm bal\u00ed\u010dkem (odhad RTR).<\/li>\n<li>Nad r\u00e1mec ceny pr\u00e1v: n\u00e1klady na aktivaci a na v\u00fdrobu materi\u00e1l\u016f zna\u010dky, kter\u00e9 se p\u0159i\u010d\u00edtaj\u00ed.<\/li>\n<\/ul>\n<h2>Co je Formule E a pro\u010d p\u0159itahuje sponzory<\/h2>\n<p>Formule E je mistrovstv\u00ed sv\u011bta FIA pro jednom\u00edstn\u00e9 elektrick\u00e9 vozy, odstartovan\u00e9 v roce 2014 a jezden\u00e9 na m\u011bstsk\u00fdch okruz\u00edch ve velk\u00fdch metropol\u00edch. Postavila se na udr\u017eitelnosti a technologi\u00edch a v tomto r\u00e1mci vybudovala portfolio partner\u016f, k nim\u017e pat\u0159\u00ed <strong>ABB<\/strong> (titul\u00e1rn\u00ed sponzor), <strong>DHL<\/strong> (logistick\u00fd partner od roku 2014) a <strong>Hankook<\/strong> (dodavatel pneumatik do sezony 12). V\u011bt\u0161inov\u00fdm vlastn\u00edkem je Liberty Global s 65 % od roku 2024, sa\u00fadsk\u00fd fond PIF z\u016fst\u00e1v\u00e1 men\u0161inov\u00fdm spole\u010dn\u00edkem.<\/p>\n<p>\u00da\u010detn\u00ed z\u00e1v\u011brky ukazuj\u00ed, jak moc s\u00e9rie \u017eije ze sponzor\u016f. V letech 2022-23 vzrostly p\u0159\u00edjmy Formula E Operations o 21,2 % na 219,9 milionu eur, z velk\u00e9 \u010d\u00e1sti d\u00edky prodlou\u017een\u00fdm smlouv\u00e1m s Julius Baer, DHL a Hankookem a dohod\u011b s PIF, p\u0159i\u010dem\u017e sponzoring a poplatky za po\u0159\u00e1d\u00e1n\u00ed E-Prix dohromady \u010dinily 125,4 milionu. V letech 2023-24 p\u0159\u00edjmy klesly o 13,7 % na 189,6 milionu, se ztr\u00e1tou p\u0159ed zdan\u011bn\u00edm 78,3 milionu, nejvy\u0161\u0161\u00ed v historii s\u00e9rie. Gener\u00e1ln\u00ed \u0159editel Jeff Dodds v lednu 2026 vysv\u011btlil, \u017ee \u0161ampion\u00e1t rad\u011bji investuje do dlouhodob\u00e9ho r\u016fstu, ne\u017e aby honil okam\u017eit\u00fd zisk.<\/p>\n<h2>\u00darovn\u011b sponzoringu a jejich n\u00e1klady<\/h2>\n<p>Smlouvy se nezve\u0159ej\u0148uj\u00ed a ve\u0159ejn\u00e9 cen\u00edky neexistuj\u00ed. N\u00e1sleduj\u00edc\u00ed \u010d\u00edsla jsou dvoj\u00edho druhu a je t\u0159eba je dr\u017eet odd\u011blen\u011b: ov\u011b\u0159iteln\u00e9 \u00fadaje jsou souhrnn\u00e9 a uv\u00e1d\u00edme je se zdrojem; p\u00e1sma pro t\u00fdm, z\u00e1vod a \u0161ampion\u00e1t jsou <strong>odhady RTR zalo\u017een\u00e9 na na\u0161\u00ed p\u0159\u00edm\u00e9 zku\u0161enosti z vyjedn\u00e1v\u00e1n\u00ed<\/strong>, nikoli ofici\u00e1ln\u00ed \u00fadaje. Hodn\u011b se li\u0161\u00ed podle t\u00fdmu nebo z\u00e1vodu, po\u017eadovan\u00e9 \u00farovn\u011b expozice a zapojen\u00ed a vyjedn\u00e1vac\u00ed s\u00edly sponzora.<\/p>\n<h3>Sponzoring \u0161ampion\u00e1tu<\/h3>\n<p>Je to nejvy\u0161\u0161\u00ed \u00farove\u0148: spojuje zna\u010dku s cel\u00fdm \u0161ampion\u00e1tem, s logem na propaga\u010dn\u00edch materi\u00e1lech \u0161ampion\u00e1tu a na vozech po celou sezonu. U ABB, prvn\u00edho titul\u00e1rn\u00edho sponzora s\u00e9rie, zve\u0159ejn\u011bn\u00e9 \u00fadaje mluv\u00ed o zhruba 25 milionech dolar\u016f za sezonu; prodlou\u017een\u00ed z \u010dervence 2025 plat\u00ed nejm\u00e9n\u011b t\u0159i sezony, s opc\u00ed na dal\u0161\u00ed dv\u011b do roku 2030-31, bez ofici\u00e1ln\u00edch \u010d\u00edsel. Pod titul\u00e1rn\u00edm sponzorem m\u011blo 13 smluv \u0161ampion\u00e1tu z let 2024-25 hodnotu 72,2 milionu dolar\u016f, asi 5,5 milionu na partnera.<\/p>\n<p>V na\u0161ich odhadech za\u010d\u00edn\u00e1 partner \u0161ampion\u00e1tu ni\u017e\u0161\u00ed \u00farovn\u011b u asi 5 milion\u016f dolar\u016f za sezonu, se zna\u010dkou na materi\u00e1lech \u0161ampion\u00e1tu a hospitality v\u00fdhodami, jako je vstup do VIP salonku a do boxov\u00e9 uli\u010dky, zat\u00edmco velk\u00fd sponzor se m\u016f\u017ee dostat na 20-25 milion\u016f, za kompletn\u00ed bal\u00ed\u010dek s exkluzivn\u00ed zna\u010dkou, VIP hospitality a v\u00fdhodami spojen\u00fdmi s po\u0159adatelsk\u00fdmi m\u011bsty.<\/p>\n<h3>Sponzoring t\u00fdmu<\/h3>\n<p>Je to nejb\u011b\u017en\u011bj\u0161\u00ed forma. Sponzo\u0159i t\u00fdmu maj\u00ed zna\u010dku dob\u0159e viditelnou na vozech a oble\u010den\u00ed a na v\u0161ech propaga\u010dn\u00edch materi\u00e1lech t\u00fdmu. V sezon\u011b 2024-25 bylo 11 t\u00fdm\u016f a ka\u017ed\u00fd m\u011bl v pr\u016fm\u011bru o n\u011bco v\u00edc ne\u017e sedm smluv; podle anal\u00fdzy z\u016fst\u00e1v\u00e1 p\u0159ita\u017elivost jednotliv\u00fdch t\u00fdm\u016f omezen\u00e1, a to d\u011bl\u00e1 z t\u00fdmu nejdostupn\u011bj\u0161\u00ed vstupn\u00ed br\u00e1nu.<\/p>\n<p>V na\u0161ich odhadech za\u010d\u00edn\u00e1 mal\u00fd bal\u00ed\u010dek u asi <strong>1 milionu dolar\u016f za sezonu<\/strong>, se zna\u010dkou na voze a oble\u010den\u00ed a n\u011bkter\u00fdmi hospitality v\u00fdhodami, nap\u0159\u00edklad vstupem do gar\u00e1\u017ee a paddocku t\u00fdmu; hlavn\u00ed sponzor se m\u016f\u017ee dostat na <strong>15 milion\u016f<\/strong> za kompletn\u00ed bal\u00ed\u010dek s exkluzivn\u00ed zna\u010dkou a VIP hospitality. Od sezony 13 se startovn\u00ed pole m\u011bn\u00ed a nov\u00fd vstup je p\u0159\u00edle\u017eitost, ale i riziko: uk\u00e1zalo to McLaren, kter\u00e9 po t\u0159ech sezon\u00e1ch opustilo Formuli E na konci let 2024-25 (psali jsme o tom v textu <a href=\"https:\/\/rtrsports.com\/cs\/blog\/odchod-mclarenu-z-formule-e-co-se-meni-pro-sponzory-a-sport\/\">odchod McLarenu z Formule E<\/a>).<\/p>\n<h3>Sponzoring z\u00e1vodu (E-Prix)<\/h3>\n<p>Titul\u00e1rn\u00ed sponzor E-Prix d\u00e1v\u00e1 ud\u00e1losti jm\u00e9no, jako v roce 2026 TDK Tokyo E-Prix a Hankook London E-Prix, a jeho zna\u010dka se objevuje na materi\u00e1lech z\u00e1vodu i na vozech b\u011bhem v\u00edkendu. Existuje tak\u00e9 ni\u017e\u0161\u00ed \u00farove\u0148, partner jedin\u00e9 ud\u00e1losti: v Lond\u00fdn\u011b byl v roce 2026 Tinder ofici\u00e1ln\u00edm partnerem p\u0159i sv\u00e9m debutu v motorsportu.<\/p>\n<p>V na\u0161ich odhadech se titul\u00e1rn\u00ed sponzor s kompletn\u00edm bal\u00ed\u010dkem, kter\u00fd zahrnuje exkluzivn\u00ed zna\u010dku, hospitality, marketingov\u00e9 p\u0159\u00edle\u017eitosti a vstup do boxov\u00e9 uli\u010dky, m\u016f\u017ee dostat na <strong>2 miliony dolar\u016f<\/strong>.<\/p>\n<h3>Ofici\u00e1ln\u00ed dodavatel, inovace a udr\u017eitelnost<\/h3>\n<p>Je tu i bo\u010dn\u00ed vchod: dodavatel\u00e9. Hankook byl od ledna 2023 \u010dty\u0159i sezony jedin\u00fdm dodavatelem pneumatik a od sezony 13 \u0161tafetu p\u0159eb\u00edr\u00e1 Bridgestone; u Gen4 dod\u00e1v\u00e1 baterii Podium Advanced Technologies, p\u0159edn\u00ed motor Marelli a podvozek z\u016fst\u00e1v\u00e1 od Spark Racing Technology. V oblasti udr\u017eitelnosti zaji\u0161\u0165uje logistiku \u0161ampion\u00e1tu DHL, partner od roku 2014, s multimod\u00e1ln\u00ed strategi\u00ed p\u0159epravy ke sn\u00ed\u017een\u00ed emis\u00ed. Jsou to role, kter\u00e9 vy\u017eaduj\u00ed produkty a kompetence je\u0161t\u011b d\u0159\u00edv ne\u017e rozpo\u010det.<\/p>\n<h2>Cena pr\u00e1v je viditeln\u00e1 \u010d\u00e1st ledovce<\/h2>\n<p>Kdo \u010dte \u010d\u00e1stku za sponzoring, m\u00e1 sklon pokl\u00e1dat ji za n\u00e1klady cel\u00e9 akce. Podle na\u0161\u00ed zku\u0161enosti je to viditeln\u00e1 \u010d\u00e1st <strong>iceberg sponsorship<\/strong>: pod hladinou jsou n\u00e1klady na aktivaci (marketing, digit\u00e1ln\u00ed kampan\u011b, propagace) a na v\u00fdrobu (materi\u00e1ly zna\u010dky), kter\u00e9 nejsou v \u017e\u00e1dn\u00e9m cen\u00edku a rozhoduj\u00ed o tom, zda zakoupen\u00e1 pr\u00e1va vyn\u00e1\u0161ej\u00ed, nebo z\u016fstanou pr\u00e1zdnou n\u00e1lepkou.<\/p>\n<p>U Formule E to plat\u00ed v\u00edc ne\u017e jinde. \u0160ampion\u00e1t vybere z televizn\u00edch pr\u00e1v po cel\u00e9m sv\u011bt\u011b asi 5 milion\u016f dolar\u016f ro\u010dn\u011b, tedy okrajovou \u010d\u00e1stku, proto\u017ee up\u0159ednost\u0148uje vys\u00edl\u00e1n\u00ed ve voln\u00e9m vys\u00edl\u00e1n\u00ed: viditelnost nekupuje vys\u00edlatel, z velk\u00e9 \u010d\u00e1sti ji buduje sponzor obsahem a aktivacemi.<\/p>\n<h2>Formule E, Formule 1 a MotoGP: kde le\u017e\u00ed n\u00e1klady<\/h2>\n<p>Pro orientaci: ve Formuli 1 zmizely z trhu vstupn\u00ed bal\u00ed\u010dky za n\u011bkolik set tis\u00edc dolar\u016f a nejni\u017e\u0161\u00ed \u00farove\u0148, sekund\u00e1rn\u00edch partner\u016f, za\u010d\u00edn\u00e1 u zhruba 2 milion\u016f, jak vysv\u011btlujeme v pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">n\u00e1klady na sponzoring ve Formuli 1<\/a>; pro MotoGP jsou \u010d\u00edsla v pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/motogp-sponsorship-costs\/\">n\u00e1klady na sponzoring v MotoGP<\/a>. U Formule E se podle na\u0161ich odhad\u016f na \u00farovni t\u00fdmu vstupuje od zhruba 1 milionu, tedy sn\u00e1ze ne\u017e do Formule 1, a je to volba t\u011bch, kdo maj\u00ed v\u00fdslovn\u00e9 zam\u011b\u0159en\u00ed na udr\u017eitelnost a elektromobilitu, jak vysv\u011btlujeme v porovn\u00e1n\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/blog\/formula-and-differences-formula-1\/\">Formule E a Formule 1<\/a>. Celkov\u00fd obraz \u0161ampion\u00e1tu, jeho sponzor\u016f a budoucnosti nab\u00edz\u00ed \u010dl\u00e1nek <a href=\"https:\/\/rtrsports.com\/cs\/blog\/formula-e-sponsorships-business-future\/\">Formule E: sponzoring, byznys a budoucnost<\/a> a konkr\u00e9tn\u00ed p\u0159\u00edpad t\u00fdmu text o <a href=\"https:\/\/rtrsports.com\/cs\/andretti-autosport-sponzoring-formula-e\/\">Andretti Autosport a Formuli E<\/a>.<\/p>\n<p>Cena m\u00edsta ve Formuli E se p\u0159e\u010dte rychle. H\u016f\u0159 se ch\u00e1pe, co se vlastn\u011b kupuje: m\u00edsto ve startovn\u00edm poli, kter\u00e9 se m\u011bn\u00ed (nov\u00fd v\u016fz, nov\u00ed v\u00fdrobci, nov\u00e9 pneumatiky), nebo p\u0159\u00edslu\u0161nost k p\u0159\u00edb\u011bhu, p\u0159\u00edb\u011bhu elektromobility, kter\u00fd s ka\u017edou sezonou posouv\u00e1 sv\u016fj c\u00edl o kousek d\u00e1l. Je to ot\u00e1zka, kterou by cen\u00edk, i kdyby existoval, nerozhodl.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/nissan-formulae-2-600x400.jpg\" alt=\"V\u016fz Nissan ve Formuli E s logy sponzor\u016f na boc\u00edch a na p\u0159\u00eddi\" width=\"600\" height=\"400\" \/><br \/>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete v\u011bd\u011bt, jak\u00e1 \u00farove\u0148 sponzoringu ve Formuli E sed\u00ed va\u0161\u00ed zna\u010dce?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoringy v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/andretti-autosport-sponzoring-formula-e\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzoring Formule E<\/a><br \/><\/div><\/p>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/finance.yahoo.com\/news\/formula-e-business-landscape-analysis-092500620.html\" target=\"_blank\" rel=\"nofollow noopener\">GlobalData a ResearchAndMarkets, The Business of Formula E 2024-25<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/formula-e-finances-profitability-jeff-dodds-liberty-global-pif-january-2026\/\" target=\"_blank\" rel=\"nofollow noopener\">Black Book Motorsport, \u00fa\u010dty 2023-24 a ABB<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/formula-e-financial-results-emissions-2022-23\/\" target=\"_blank\" rel=\"nofollow noopener\">Black Book Motorsport, \u00fa\u010dty 2022-23<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/formula-e-operations-sees-revenue-rise-losses-fall-in-2022-23\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, p\u0159\u00edjmy 2022-23<\/a>; <a href=\"https:\/\/www.sportcal.com\/news\/abb-retains-formula-e-title-sponsorship\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, prodlou\u017een\u00ed ABB<\/a>; <a href=\"https:\/\/fenotebook.com\/2025\/07\/30\/abb-continues-formula-e-title-partnership\/\" target=\"_blank\" rel=\"nofollow noopener\">FE Notebook, ABB pokra\u010duje<\/a>; <a href=\"https:\/\/www.fiaformulae.com\/en\/news\/753952\" target=\"_blank\" rel=\"nofollow noopener\">Formula E, kalend\u00e1\u0159 sezony 12<\/a>; <a href=\"https:\/\/www.hankooktire.com\/us\/en\/company\/media-center\/media-detail.633762.html\" target=\"_blank\" rel=\"nofollow noopener\">Hankook, fin\u00e1le v Lond\u00fdn\u011b a \u010dty\u0159i sezony ve Formuli E<\/a>; <a href=\"https:\/\/andrettiglobal.com\/news\/2026\/06\/formula-e-season-13-calendar\/\" target=\"_blank\" rel=\"nofollow noopener\">Andretti Global, kalend\u00e1\u0159 sezony 13<\/a>; <a href=\"https:\/\/theshopmag.com\/news\/formula-e-2026-27-season-calendar-gen4-debut\/\" target=\"_blank\" rel=\"nofollow noopener\">The Shop Mag, kalend\u00e1\u0159 a Gen4<\/a>; <a href=\"https:\/\/fiaformulae.com\/en\/news\/1011745\" target=\"_blank\" rel=\"nofollow noopener\">Formula E, vstup Opelu<\/a>; <a href=\"https:\/\/e-formula.news\/news\/formula-e-news\/formula-e-news-detail\/bridgestone-for-hankook-podium-at-builds-battery-formula-e-names-suppliers-for-gen4-era-62629\" target=\"_blank\" rel=\"nofollow noopener\">e-formula.news, dodavatel\u00e9 Gen4<\/a>; <a href=\"https:\/\/www.crash.net\/fe\/news\/1068412\/1\/mclaren-pull-out-formula-e-after-202425-season\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, McLaren opou\u0161t\u00ed Formuli E<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/formula-e-and-japans-tdk-unveil-title-sponsorship-deal-for-tokyo-event\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, TDK titul\u00e1rn\u00edm sponzorem Tokyo E-Prix<\/a>; <a href=\"https:\/\/e-formula.news\/news\/formula-e-news\/formula-e-news-detail\/formula-e-tinder-makes-its-motorsport-debut-and-becomes-an-official-partner-of-the-2026-london-e-prix-41539\" target=\"_blank\" rel=\"nofollow noopener\">e-formula.news, Tinder u London E-Prix<\/a>; <a href=\"https:\/\/www.fiaformulae.com\/en\/news\/15515\" target=\"_blank\" rel=\"nofollow noopener\">Formula E, prodlou\u017een\u00ed s DHL<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik stoj\u00ed sponzoring Formule E?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nVe\u0159ejn\u00fd cen\u00edk neexistuje. Ov\u011b\u0159iteln\u00fd \u00fadaj je souhrnn\u00fd: 13 smluv \u0161ampion\u00e1tu ze sezony 2024-25 m\u011blo hodnotu 72,2 milionu dolar\u016f, asi 5,5 milionu na partnera. Odhady RTR uv\u00e1d\u011bj\u00ed od asi 1 do 15 milion\u016f dolar\u016f za sezonu pro t\u00fdm, a\u017e asi 2 miliony pro titul\u00e1rn\u00edho sponzora E-Prix a od asi 5 do 25 milion\u016f pro \u0161ampion\u00e1t.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik plat\u00ed ABB za to, \u017ee je titul\u00e1rn\u00edm sponzorem Formule E?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPodle zve\u0159ejn\u011bn\u00fdch \u00fadaj\u016f zhruba 25 milion\u016f dolar\u016f za sezonu. ABB, prvn\u00ed titul\u00e1rn\u00ed sponzor s\u00e9rie, prodlou\u017eila smlouvu v \u010dervenci 2025 nejm\u00e9n\u011b na t\u0159i sezony, s opc\u00ed na dal\u0161\u00ed dv\u011b do roku 2030-31; hodnota prodlou\u017een\u00ed nebyla zve\u0159ejn\u011bna.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik stoj\u00ed sponzoring t\u00fdmu Formule E?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPodle odhad\u016f RTR od asi 1 milionu dolar\u016f za sezonu za mal\u00fd bal\u00ed\u010dek po 15 milion\u016f pro hlavn\u00edho sponzora s exkluzivn\u00ed zna\u010dkou a VIP hospitality. V letech 2024-25 m\u011blo 11 t\u00fdm\u016f v pr\u016fm\u011bru o n\u011bco v\u00edc ne\u017e sedm smluv na t\u00fdm.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo jsou sponzo\u0159i Formule E?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nABB je titul\u00e1rn\u00ed sponzor; mezi partnery pat\u0159\u00ed DHL (logistika, od roku 2014) a Hankook (pneumatiky do sezony 12, pot\u00e9 Bridgestone). Sa\u00fadsk\u00fd fond PIF je men\u0161inov\u00fd spole\u010dn\u00edk. Na \u00farovni jednotliv\u00fdch E-Prix dal v roce 2026 TDK jm\u00e9no Tokyo E-Prix a Hankook London E-Prix.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak se Formule E m\u011bn\u00ed s Gen4?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSezona 13 (2026-27) p\u0159in\u00e1\u0161\u00ed v\u016fz Gen4, s v\u00fdkonem a\u017e 600 kW a pohonem v\u0161ech kol, 21 z\u00e1vod\u016f na 13 m\u00edstech od D\u017eiddy (18.-19. prosince 2026) po Tokio (\u010dervenec 2027), pneumatiky Bridgestone m\u00edsto Hankooku a nov\u00e9 vstupy, jako je Opel.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Stoj\u00ed Formule E m\u00e9n\u011b ne\u017e Formule 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNa \u00farovni t\u00fdmu je vstup dostupn\u011bj\u0161\u00ed: podle odhad\u016f RTR se za\u010d\u00edn\u00e1 u zhruba 1 milionu dolar\u016f, zat\u00edmco ve Formuli 1 za\u010d\u00edn\u00e1 nejni\u017e\u0161\u00ed \u00farove\u0148, sekund\u00e1rn\u00edch partner\u016f, u zhruba 2 milion\u016f. Srovn\u00e1n\u00ed je t\u0159eba d\u011blat podle c\u00edle: Formule E je volbou t\u011bch, kdo s\u00e1z\u00ed na udr\u017eitelnost a elektromobilitu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Pro sponzoring Formule E neexistuje ve\u0159ejn\u00fd cen\u00edk, ale n\u011bkolik ov\u011b\u0159en\u00fdch \u010d\u00edsel d\u00e1v\u00e1 m\u011b\u0159\u00edtko. V sezon\u011b 2024-25 m\u011blo 13 smluv na \u00farovni \u0161ampion\u00e1tu dohromady hodnotu 72,2 milionu dolar\u016f, tedy asi 5,5 milionu na partnera (GlobalData), zat\u00edmco ABB, prvn\u00ed titul\u00e1rn\u00ed sponzor s\u00e9rie, plat\u00ed podle zve\u0159ejn\u011bn\u00fdch \u00fadaj\u016f zhruba 25 milion\u016f za sezonu. Pod \u00farovn\u00ed \u0161ampion\u00e1tu stoj\u00ed podle odhad\u016f [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":193962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20234],"tags":[],"class_list":["post-242684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-e-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kolik st\u00f3j\u00ed sponzoring Formule E v roce 2026<\/title>\n<meta name=\"description\" content=\"Kolik st\u00f3j\u00ed sponzoring Formule E: 13 smluv \u0161ampion\u00e1tu za 72,2 mil. dolar\u016f, ABB kolem 25 mil., odhady pro t\u00fdm, z\u00e1vod a \u0161ampion\u00e1t.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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