{"id":242684,"date":"2024-01-30T09:24:11","date_gmt":"2024-01-30T08:24:11","guid":{"rendered":"https:\/\/rtrsports.com\/naklady-na-formule-a-sponzorstvi\/"},"modified":"2025-07-04T13:28:09","modified_gmt":"2025-07-04T11:28:09","slug":"naklady-na-formule-a-sponzorstvi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/the-cost-of-formula-e-sponsorship\/","title":{"rendered":"N\u00e1klady na sponzoring Formule E"},"content":{"rendered":"

Formule E<\/strong><\/a> je relativn\u011b nov\u00fd motoristick\u00fd sport, kter\u00fd v posledn\u00edch letech z\u00edsk\u00e1v\u00e1 na popularit\u011b. Sv\u00fdm zam\u011b\u0159en\u00edm na udr\u017eitelnost a elektrick\u00fd pohon p\u0159il\u00e1kal mnoho fanou\u0161k\u016f i sponzor\u016f. Pokud m\u00e1te z\u00e1jem sponzorovat t\u00fdm Formule E, pravd\u011bpodobn\u011b v\u00e1s zaj\u00edm\u00e1, kolik v\u00e1s to bude st\u00e1t<\/strong>. V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na r\u016fzn\u00e9 \u00farovn\u011b sponzoringu ve Formuli E<\/strong> a s nimi spojen\u00e9 n\u00e1klady.<\/p>\n

\"vzorec<\/h2>\n

V\u00fdznam sponzoringu Formule E<\/h2>\n

Ne\u017e se pust\u00edme do podrobnost\u00ed o n\u00e1kladech na sponzoring, je d\u016fle\u017eit\u00e9 pochopit, co je Formule E a pro\u010d p\u0159itahuje tolik pozornosti. Formule E<\/strong> je \u0161ampion\u00e1t z\u00e1vod\u016f jednom\u00edstn\u00fdch elektromobil\u016f, kter\u00fd byl zah\u00e1jen v roce 2014.<\/p>\n

Na rozd\u00edl od tradi\u010dn\u00edch motoristick\u00fdch sport\u016f, kter\u00e9 se spol\u00e9haj\u00ed na benzinov\u00e9 motory, jsou vozy Formule E poh\u00e1n\u011bny elektromotory a pou\u017e\u00edvaj\u00ed dob\u00edjec\u00ed baterie. Seri\u00e1l je schv\u00e1len Mezin\u00e1rodn\u00ed automobilovou federac\u00ed (FIA)<\/strong> a skl\u00e1d\u00e1 se ze s\u00e9rie z\u00e1vod\u016f po\u0159\u00e1dan\u00fdch na pouli\u010dn\u00edch okruz\u00edch ve velk\u00fdch m\u011bstech po cel\u00e9m sv\u011bt\u011b.<\/p>\n

Obliba Formule E je \u010d\u00e1ste\u010dn\u011b zp\u016fsobena jej\u00edm zam\u011b\u0159en\u00edm na udr\u017eitelnost a odpov\u011bdnost k \u017eivotn\u00edmu prost\u0159ed\u00ed. Propagac\u00ed budoucnosti elektrick\u00e9 energie a udr\u017eiteln\u00fdch technologi\u00ed se Formule E \u00fa\u010dinn\u011b postavila do \u010dela boje proti zm\u011bn\u011b klimatu. S\u00e9rie nav\u00edc p\u0159il\u00e1kala \u0159adu v\u00fdznamn\u00fdch sponzor\u016f, mimo jin\u00e9 BMW, Audi<\/strong> a Jaguar<\/strong>.<\/p>\n

Nyn\u00ed se pod\u00edvejme na r\u016fzn\u00e9 \u00farovn\u011b sponzoringu ve Formuli E a s nimi spojen\u00e9 n\u00e1klady.<\/p>\n

Sponzorstv\u00ed t\u00fdmu<\/h2>\n

Nejb\u011b\u017en\u011bj\u0161\u00ed formou sponzoringu ve Formuli E je t\u00fdmov\u00fd sponzoring<\/strong>. T\u00fdmy jsou obvykle vlastn\u011bny soukrom\u00fdmi investory nebo v\u00fdrobci voz\u016f a pravideln\u011b se \u00fa\u010dastn\u00ed \u0161ampion\u00e1tu. Sponzo\u0159i t\u00fdm\u016f maj\u00ed loga sv\u00fdch spole\u010dnost\u00ed um\u00edst\u011bna na viditeln\u00e9m m\u00edst\u011b na vozech a t\u00fdmov\u00e9m oble\u010den\u00ed a tak\u00e9 na v\u0161ech propaga\u010dn\u00edch materi\u00e1lech spojen\u00fdch s t\u00fdmem.<\/p>\n

N\u00e1klady na sponzoring t\u00fdmu ve Formuli E se mohou zna\u010dn\u011b li\u0161it v z\u00e1vislosti na o\u010dek\u00e1van\u00e9 m\u00ed\u0159e publicity a po\u017eadovan\u00e9m zapojen\u00ed. V nejni\u017e\u0161\u00edm p\u0159\u00edpad\u011b m\u016f\u017ee mal\u00fd sponzorsk\u00fd bal\u00ed\u010dek st\u00e1t kolem 1 milionu dolar\u016f za sez\u00f3nu.<\/strong><\/p>\n

Obvykle to zahrnuje ozna\u010den\u00ed<\/strong> vozu a t\u00fdmov\u00e9ho oble\u010den\u00ed a tak\u00e9 n\u011bkter\u00e9 pohostinsk\u00e9 v\u00fdhody, jako je p\u0159\u00edstup do t\u00fdmov\u00e9 gar\u00e1\u017ee a paddocku. V nejvy\u0161\u0161\u00edch kategori\u00edch m\u016f\u017ee hlavn\u00ed t\u00fdmov\u00fd sponzor zaplatit a\u017e 15 milion\u016f dolar\u016f za<\/strong> sez\u00f3nu za komplexn\u00ed bal\u00ed\u010dek, kter\u00fd zahrnuje exkluzivn\u00ed zna\u010dku, VIP pohostinnost a dal\u0161\u00ed v\u00fdhody.<\/p>\n

Sponzorstv\u00ed n\u00e1zvu z\u00e1vodu<\/h2>\n

Dal\u0161\u00ed \u00farovn\u00ed sponzorstv\u00ed ve Formuli E je sponzorstv\u00ed titulu z\u00e1vodu<\/strong>. Tato jedine\u010dn\u00e1 kvalita sponzorsk\u00fdch p\u0159\u00edjm\u016f \u010dasto zahrnuje sponzorov\u00e1n\u00ed konkr\u00e9tn\u00edho z\u00e1vodu v kalend\u00e1\u0159i \u0161ampion\u00e1tu, nap\u0159\u00edklad E-Prix v Berl\u00edn\u011b nebo E-Prix v New Yorku. Titul\u00e1rn\u00ed sponzo\u0159i z\u00e1vodu maj\u00ed obvykle sv\u00e1 loga viditeln\u011b um\u00edst\u011bna na v\u0161ech propaga\u010dn\u00edch materi\u00e1lech spojen\u00fdch se z\u00e1vodem a tak\u00e9 na vozech a t\u00fdmov\u00e9m oble\u010den\u00ed b\u011bhem z\u00e1vodn\u00edho v\u00edkendu.<\/p>\n

N\u00e1klady na sponzoring titul\u016f z\u00e1vod\u016f ve Formuli E se mohou tak\u00e9 zna\u010dn\u011b li\u0161it v z\u00e1vislosti na po\u017eadovan\u00e9 \u00farovni expozice a zapojen\u00ed. Hlavn\u00ed titul\u00e1rn\u00ed sponzor z\u00e1vodu m\u016f\u017ee zaplatit a\u017e 2 miliony dolar\u016f za komplexn\u00ed bal\u00ed\u010dek, kter\u00fd<\/strong> zahrnuje exkluzivn\u00ed zna\u010dku, poho\u0161t\u011bn\u00ed, marketingov\u00e9 p\u0159\u00edle\u017eitosti a dal\u0161\u00ed v\u00fdhody. Tato dohoda obvykle zahrnuje uveden\u00ed zna\u010dky na v\u0161ech propaga\u010dn\u00edch materi\u00e1lech spojen\u00fdch se z\u00e1vodem, p\u0159\u00edstup do VIP salonku a proch\u00e1zky po boxov\u00e9 uli\u010dce.<\/p>\n

\"\"<\/p>\n

Sponzorstv\u00ed \u0161ampion\u00e1tu<\/h2>\n

Nejvy\u0161\u0161\u00ed \u00farovn\u00ed sponzorstv\u00ed v kalend\u00e1\u0159i Formule E je sponzorstv\u00ed \u0161ampion\u00e1tu<\/strong>. Jedn\u00e1 se o sponzorov\u00e1n\u00ed cel\u00e9ho \u0161ampion\u00e1tu a o to, aby va\u0161e zna\u010dka byla spojena se sv\u011btov\u00fdm \u0161ampion\u00e1tem jako celkem. Sponzo\u0159i \u0161ampion\u00e1tu maj\u00ed obvykle sv\u00e1 loga viditeln\u011b um\u00edst\u011bna na v\u0161ech propaga\u010dn\u00edch materi\u00e1lech spojen\u00fdch se \u0161ampion\u00e1tem a tak\u00e9 na vozech a t\u00fdmov\u00e9m oble\u010den\u00ed v pr\u016fb\u011bhu cel\u00e9 sez\u00f3ny.<\/p>\n

N\u00e1klady na sponzoring \u0161ampion\u00e1tu ve Formuli E jsou obvykle nejvy\u0161\u0161\u00ed ze v\u0161ech \u00farovn\u00ed sponzoringu<\/strong>. Na nejni\u017e\u0161\u00ed \u00farovni m\u016f\u017ee mal\u00fd sponzoring \u0161ampion\u00e1tu st\u00e1t kolem 5 milion\u016f dolar\u016f za sez\u00f3nu.<\/strong> To by obvykle zahrnovalo uveden\u00ed zna\u010dky na v\u0161ech propaga\u010dn\u00edch materi\u00e1lech spojen\u00fdch se \u0161ampion\u00e1tem a tak\u00e9 n\u011bkter\u00e9 pohostinn\u00e9 v\u00fdhody, jako je p\u0159\u00edstup do VIP salonku a proch\u00e1zky po boxov\u00e9 uli\u010dce. Na horn\u00ed hranici<\/strong> n\u00e1klad\u016f na sponzoring Formule E<\/strong> m\u016f\u017ee hlavn\u00ed sponzor \u0161ampion\u00e1tu zaplatit a\u017e 20 milion\u016f dolar\u016f za<\/strong> sez\u00f3nu za komplexn\u00ed bal\u00ed\u010dek, kter\u00fd zahrnuje exkluzivn\u00ed zna\u010dku, VIP poho\u0161t\u011bn\u00ed a dal\u0161\u00ed v\u00fdhody hostitelsk\u00e9ho m\u011bsta.<\/p>\n

Je t\u0159eba poznamenat, \u017ee v\u00fd\u0161e uveden\u00e9 n\u00e1klady jsou odhadovan\u00e9<\/strong> a mohou se zna\u010dn\u011b li\u0161it v z\u00e1vislosti na \u0159ad\u011b faktor\u016f, v\u010detn\u011b konkr\u00e9tn\u00edho sponzorovan\u00e9ho t\u00fdmu nebo z\u00e1vodu, po\u017eadovan\u00e9 m\u00edry medializace a zapojen\u00ed a vyjedn\u00e1vac\u00edch schopnost\u00ed sponzora. Krom\u011b toho mohou b\u00fdt se sponzoringem spojeny dal\u0161\u00ed n\u00e1klady, jako jsou aktiva\u010dn\u00ed n\u00e1klady (tj. n\u00e1klady na realizaci marketingu, digit\u00e1ln\u00edch kampan\u00ed a propaga\u010dn\u00edch aktivit na podporu sponzoringu) a v\u00fdrobn\u00ed n\u00e1klady (tj. n\u00e1klady na vytvo\u0159en\u00ed zna\u010dkov\u00fdch materi\u00e1l\u016f).<\/p>\n

Navzdory potenci\u00e1ln\u011b vysok\u00fdm n\u00e1klad\u016fm na sponzoring p\u0159il\u00e1kala formule E v pr\u016fb\u011bhu let \u0159adu v\u00fdznamn\u00fdch sponzor\u016f. Krom\u011b BMW, Audi<\/strong> a Jaguaru<\/strong> pat\u0159\u00ed mezi dal\u0161\u00ed sponzory nap\u0159\u00edklad ABB, DHL, Heineken<\/strong> a Michelin<\/strong>. Tito sponzo\u0159i si uv\u011bdomuj\u00ed hodnotu spojen\u00ed sv\u00fdch zna\u010dek se seri\u00e1lem, kter\u00fd podporuje ekologickou udr\u017eitelnost, sout\u011b\u017e a inovace, a zaznamenali pozitivn\u00ed n\u00e1vratnost sv\u00fdch investic v podob\u011b zv\u00fd\u0161en\u00e9ho pov\u011bdom\u00ed o zna\u010dce, zapojen\u00ed z\u00e1kazn\u00edk\u016f a prodeje.<\/p>\n

Krom\u011b tradi\u010dn\u00edch mo\u017enost\u00ed sponzoringu nab\u00edz\u00ed Formule E tak\u00e9 \u0159adu dal\u0161\u00edch zp\u016fsob\u016f, jak se mohou zna\u010dky do seri\u00e1lu zapojit. Pat\u0159\u00ed mezi n\u011b.<\/p>\n

Ofici\u00e1ln\u00ed dodavatel<\/h3>\n

Zna\u010dky se mohou st\u00e1t ofici\u00e1ln\u00edmi dodavateli Formule E t\u00edm, \u017ee poskytnou zbo\u017e\u00ed nebo slu\u017eby, kter\u00e9 jsou nezbytn\u00e9 pro provoz a rozvoj s\u00e9rie. Nap\u0159\u00edklad Michelin je ofici\u00e1ln\u00edm dodavatelem pneumatik Formule E a ABB je ofici\u00e1ln\u00edm partnerem pro nab\u00edjen\u00ed.<\/p>\n

Inova\u010dn\u00ed partner<\/h3>\n

Zna\u010dky mohou b\u00fdt partnery Formule E a pom\u00e1hat p\u0159i v\u00fdvoji nov\u00fdch technologi\u00ed a inovac\u00ed, kter\u00e9 lze uplatnit v seri\u00e1lu i mimo n\u011bj. Nap\u0159\u00edklad Jaguar spolupracoval s Formul\u00ed E na v\u00fdvoji nov\u00e9 technologie elektrick\u00e9ho pohonu, kterou nyn\u00ed pou\u017e\u00edv\u00e1 ve sv\u00fdch s\u00e9riov\u00fdch vozech.<\/p>\n

Partner pro udr\u017eitelnost<\/strong><\/h3>\n

Zna\u010dky mohou b\u00fdt partnery Formule E, aby pomohly propagovat udr\u017eitelnost a odpov\u011bdnost k \u017eivotn\u00edmu prost\u0159ed\u00ed. Nap\u0159\u00edklad spole\u010dnost DHL je ofici\u00e1ln\u00edm logistick\u00fdm partnerem Formule E a toto partnerstv\u00ed pomohlo s\u00e9rii sn\u00ed\u017eit uhl\u00edkovou stopu zaveden\u00edm udr\u017eiteln\u00fdch logistick\u00fdch postup\u016f.<\/p>\n

N\u00e1klady na sponzorstv\u00ed Formule E. TL;DR<\/h2>\n

Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee sponzorov\u00e1n\u00ed Formule E m\u016f\u017ee b\u00fdt v\u00fdznamnou investic\u00ed, ale nab\u00edz\u00ed jedine\u010dnou p\u0159\u00edle\u017eitost pro zna\u010dky spojit se se s\u00e9ri\u00ed, kter\u00e1 je l\u00eddrem v oblasti udr\u017eitelnosti a inovac\u00ed<\/strong>. N\u00e1klady na sponzoring se mohou zna\u010dn\u011b li\u0161it v z\u00e1vislosti na po\u017eadovan\u00e9 \u00farovni expozice a zapojen\u00ed, ale pro zna\u010dky je k dispozici \u0159ada p\u0159\u00edle\u017eitost\u00ed nad r\u00e1mec tradi\u010dn\u00edho sponzoringu t\u00fdm\u016f a titul\u016f z\u00e1vod\u016f. P\u0159i spr\u00e1vn\u00e9m p\u0159\u00edstupu a strategii m\u016f\u017ee b\u00fdt sponzoring Formule E smysluplnou investic\u00ed, kter\u00e1 m\u016f\u017ee p\u0159in\u00e9st v\u00fdznamn\u00e9 v\u00fdhody v podob\u011b v\u011bt\u0161\u00edho glob\u00e1ln\u00edho zviditeln\u011bn\u00ed, pov\u011bdom\u00ed o zna\u010dce a zapojen\u00ed spot\u0159ebitel\u016f.<\/p>\n

Spojte se s n\u00e1mi ve spole\u010dnosti RTR Sports Marketing je\u0161t\u011b dnes, abyste se dozv\u011bd\u011bli v\u00edce o tom, jak proj\u00edt vzru\u0161uj\u00edc\u00edm sv\u011btem<\/strong> sportu a podnik\u00e1n\u00ed v oblasti sponzoringu Formule E<\/a>, nebo n\u00e1m po\u0161lete zpr\u00e1vu na<\/strong> info@rtrsports.com.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Formule E je relativn\u011b nov\u00fd motoristick\u00fd sport, kter\u00fd v posledn\u00edch letech z\u00edsk\u00e1v\u00e1 na popularit\u011b. Sv\u00fdm zam\u011b\u0159en\u00edm na udr\u017eitelnost a elektrick\u00fd pohon p\u0159il\u00e1kal mnoho fanou\u0161k\u016f i sponzor\u016f. Pokud m\u00e1te z\u00e1jem sponzorovat t\u00fdm Formule E, pravd\u011bpodobn\u011b v\u00e1s zaj\u00edm\u00e1, kolik v\u00e1s to bude st\u00e1t. V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na r\u016fzn\u00e9 \u00farovn\u011b sponzoringu ve Formuli E a s […]<\/p>\n","protected":false},"author":2,"featured_media":193962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20234],"tags":[],"class_list":["post-242684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-e-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nN\u00e1klady na sponzoring Formule E<\/title>\n<meta name=\"description\" content=\"V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na r\u016fzn\u00e9 \u00farovn\u011b sponzoringu ve Formuli E a s nimi spojen\u00e9 n\u00e1klady.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/the-cost-of-formula-e-sponsorship\/\" 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