{"id":242694,"date":"2024-01-30T09:24:48","date_gmt":"2024-01-30T08:24:48","guid":{"rendered":"https:\/\/rtrsports.com\/monster-energy-a-history-in-sports-sponsorship\/"},"modified":"2025-06-27T16:36:15","modified_gmt":"2025-06-27T14:36:15","slug":"monster-energy-a-history-in-sports-sponsorship","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/monster-energy-a-history-in-sports-sponsorship\/","title":{"rendered":"Monster Energy: Historie sportovn\u00edho sponzoringu"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Monster Energy: A history in sports sponsorship\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/C5FewZ7sV9U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 class=\"ai-optimize-6\"><em>Zaj\u00edmavou p\u0159\u00edpadovou studi\u00ed je jedna z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch zna\u010dek, Monster Energy, kter\u00e1 vyu\u017eila sportovn\u00edho sponzoringu k tomu, aby se vy\u0161plhala na \u0161pi\u010dku v odv\u011btv\u00ed energetick\u00fdch n\u00e1poj\u016f.<\/em><\/h2>\n<p class=\"ai-optimize-7\"><strong>Tento kultovn\u00ed energetick\u00fd n\u00e1poj<\/strong> se stal<strong> synonymem pro sportovn\u00ed sv\u011bt<\/strong>. Kdy\u017e si nalad\u00edte n\u011bkter\u00fd z va\u0161ich obl\u00edben\u00fdch sport\u016f, nikdy se nedostanete p\u0159\u00edli\u0161 daleko od Monster Energy Claw. Tato kalifornsk\u00e1 zna\u010dka si zakl\u00e1d\u00e1 na sv\u00e9 autenticit\u011b a na\u0161la zp\u016fsob, jak se spojit se spot\u0159ebiteli prost\u0159ednictv\u00edm sportovn\u00edho sponzoringu.<\/p>\n<p class=\"ai-optimize-8\">Spole\u010dnost Monster Energy je v sou\u010dasn\u00e9 dob\u011b sponzorem nejpopul\u00e1rn\u011bj\u0161\u00edch sportovn\u00edch ud\u00e1lost\u00ed a sportovc\u016f na sv\u011bt\u011b,<strong> ale sportovn\u00ed trh nebyl v\u017edy hlavn\u00edm c\u00edlem zna\u010dky. Jej\u00ed \u201erock and rollov\u00e1\u201c image zp\u016fsobila, \u017ee se zna\u010dn\u00e1 \u010d\u00e1st jej\u00edho marketingu soust\u0159edila na hudebn\u00ed pr\u016fmysl. <\/strong>. Sponzoruj\u00ed r\u016fzn\u00e9 za\u010d\u00ednaj\u00edc\u00ed hudebn\u00ed um\u011blce v USA &#8211; od rockov\u00fdch kapel a\u017e po rappery a zp\u011bv\u00e1ky. \u00dasp\u011bch, kter\u00fd v t\u00e9to oblasti zaznamenali, je p\u0159im\u011bl v roce 2011 zah\u00e1jit Monster Energy Outbreak Tour. Toto ka\u017edoro\u010dn\u00ed turn\u00e9 p\u0159edstavuje n\u011bkter\u00e1 z nejv\u011bt\u0161\u00edch nov\u00fdch hudebn\u00edch jmen a zahrnuje 5 \u017e\u00e1nr\u016f: hip-hop, EDM, rock, country a univerzitn\u00ed hudbu. Mezi slavn\u00e9 um\u011blce, kte\u0159\u00ed na t\u011bchto turn\u00e9 vystupovali, pat\u0159\u00ed <em>Kendrick Lamar<\/em>, <em>Post Malone<\/em> a <em>21 Savage<\/em>.<\/p>\n<p class=\"ai-optimize-9\"><strong>Na konci roku 2022 <\/strong><strong>se spole\u010dnost Monster Energy stala partnerem popul\u00e1rn\u00edho<\/strong><a href=\"https:\/\/www.sportbusiness.com\/news\/monster-energy-adds-newcastle-united-to-premier-league-roster\/#:~:text=Premier%20League%20club%20Newcastle%20United,also%20included%20in%20the%20deal.\"><strong> fotbalov\u00fdm t\u00fdmem Newcastle<\/strong><\/a>, \u010d\u00edm\u017e se p\u0159idal k seznamu dal\u0161\u00edch t\u00fdm\u016f Premier League, kter\u00e9 sponzoruje. Tento seznam zahrnuje <strong>West Ham<\/strong> a<strong> Southampton<\/strong>, zat\u00edmco d\u0159\u00edve byli sponzory dal\u0161\u00edch t\u00fdm\u016f, jako jsou <strong>Tottenham Hotspur<\/strong> a <strong>Aston Villa<\/strong>. Jejich smlouva s <strong>Newcastlem<\/strong> zahrnuje pr\u00e1va na digit\u00e1ln\u00ed zna\u010dku na jejich ikonick\u00e9m stadionu St James&#8216; Park. P\u0159\u00edtomnost v nejpopul\u00e1rn\u011bj\u0161\u00ed sportovn\u00ed lize sv\u011bta d\u00e1v\u00e1 spole\u010dnosti Monster Energy, kter\u00e1 se do ligy pustila v r\u00e1mci iniciativy na pos\u00edlen\u00ed sv\u00fdch marketingov\u00fdch aktivit zam\u011b\u0159en\u00fdch na Spojen\u00e9 kr\u00e1lovstv\u00ed, velk\u00fd smysl. \u0160irok\u00e9 portfolio sportovn\u00edch sponzor\u016f t\u00e9to zna\u010dky je velmi p\u016fsobiv\u00e9 a zasahuje dokonce i do bojov\u00fdch sport\u016f &#8211; v roce 2021 podepsala t\u0159\u00edlet\u00e9 prodlou\u017een\u00ed sponzorstv\u00ed UFC.<\/p>\n<p class=\"ai-optimize-10\">Seznam partner\u016f spole\u010dnosti <strong>Monster Energy<\/strong>dokazuje, \u017ee jde o zna\u010dku, kter\u00e1 je velmi spjata se sv\u011btem sportu, a proto nen\u00ed divu, \u017ee si motoristick\u00fd sport vybrala jako atraktivn\u00ed trh, na kter\u00fd chce vstoupit. D\u00edky <strong>spolupr\u00e1ci se<\/strong> \u0161pi\u010dkov\u00fdmi t\u00fdmy a sportovci si nyn\u00ed vybudovala velmi silnou pozici<strong> jak v MotoGP, tak ve Formuli 1<\/strong>. Vazby zna\u010dky energetick\u00fdch n\u00e1poj\u016f na motorsport jsou v\u0161ak je\u0161t\u011b hlub\u0161\u00ed ne\u017e jen na dva nejlep\u0161\u00ed motorsporty, proto\u017ee sponzoruje dlouh\u00fd seznam dal\u0161\u00edch sport\u016f, v\u010detn\u011b motokrosu, NASCAR, drag racingu atd.<\/p>\n<h2 class=\"ai-optimize-11\">Monster Energy ve sv\u011bt\u011b motorsportu<\/h2>\n<h3 class=\"ai-optimize-12\">Sponzorstv\u00ed Monster Energy MotoGP<\/h3>\n<p class=\"ai-optimize-13\">Kdy\u017e spole\u010dnost Monster Energy vid\u011bla, jak \u00fasp\u011b\u0161n\u011b sponzoruje jezdce MotoGP konkuren\u010dn\u00ed zna\u010dka energetick\u00fdch n\u00e1poj\u016f Red Bull, nav\u00e1zala spolupr\u00e1ci s legend\u00e1rn\u00edm jezdcem. <em><strong>Valentinem Rossim <\/strong><\/em>v roce 2009. <em>Rossi<\/em>, p\u0159ezd\u00edvan\u00fd &#8222;Doktor&#8220;, je pravd\u011bpodobn\u011b nejlep\u0161\u00edm jezdcem, kter\u00fd kdy v MotoGP p\u016fsobil, a b\u011bhem sv\u00e9 v\u00edce ne\u017e dvacetilet\u00e9 kari\u00e9ry z\u00edskal sedm titul\u016f mistra sv\u011bta v prvn\u00ed t\u0159\u00edd\u011b. Spole\u010dnost Monster Energy se sponzoringem Itala trefila do \u010dern\u00e9ho, proto\u017ee spojen\u00ed s tak popul\u00e1rn\u00ed osobnost\u00ed j\u00ed pomohlo skute\u010dn\u011b pos\u00edlit svou image v MotoGP. D\u00edky tomuto partnerstv\u00ed se v\u00fdrazn\u011b zapojili do digit\u00e1ln\u00edho marketingu a produkuj\u00ed medi\u00e1ln\u00ed obsah, nap\u0159\u00edklad &#8222;<a href=\"https:\/\/www.youtube.com\/watch?v=4NMQDqh6YcE&amp;t=68s\">Valentino Rossi: The Doctor Series<\/a>&#8222;, \u010d\u00edm\u017e zv\u00fd\u0161ili anga\u017eovanost fanou\u0161k\u016f u zna\u010dky, a v roce 2014 dokonce vydali charakteristick\u00fd n\u00e1poj &#8211; &#8222;Monster Energy The Doctor&#8220;. <em>Valentino Rossi<\/em> str\u00e1vil velkou \u010d\u00e1st sv\u00e9 kari\u00e9ry z\u00e1vod\u011bn\u00edm za t\u00fdm Yamaha MotoGP, kter\u00fd je ofici\u00e1ln\u011b zn\u00e1m\u00fd jako Monster Energy Yamaha MotoGP Team. Spole\u010dnost Monster Energy se stala ofici\u00e1ln\u00edm sponzorem t\u00fdmu v roce 2013 a v roce 2019 se pak stala titul\u00e1rn\u00edm sponzorem. D\u00edky tomuto partnerstv\u00ed se stalo, \u017ee se nem\u016f\u017eete naladit na z\u00e1vod MotoGP, ani\u017e byste spo\u010dinuli pohledem na dr\u00e1pkov\u00e9m logu zna\u010dky, kter\u00e9 je na helm\u00e1ch, kombin\u00e9z\u00e1ch a livrej\u00edch motocykl\u016f jezdc\u016f.<\/p>\n<p class=\"ai-optimize-14\">Pr\u00e1v\u011b v leto\u0161n\u00edm roce byla smlouva prodlou\u017eena, co\u017e je d\u016fkazem pevn\u00e9ho vztahu mezi ob\u011bma zna\u010dkami a podtrhuje v\u00e1\u0161e\u0148 Monster Energy pro motoristick\u00fd sport. <em>Rodney Sacks<\/em>, p\u0159edseda p\u0159edstavenstva a jeden z v\u00fdkonn\u00fdch \u0159editel\u016f spole\u010dnosti Monster Energy, k ned\u00e1vn\u00e9mu obnoven\u00ed smlouvy uvedl: &#8222;Spole\u010dnosti Monster Energy a Yamaha spolu ji\u017e dlouho z\u00e1vod\u00ed na sam\u00e9m vrcholu motocyklov\u00fdch z\u00e1vod\u016f a za tu dobu jsme vytvo\u0159ili \u00fasp\u011b\u0161n\u00e9 partnerstv\u00ed na z\u00e1vodn\u00ed dr\u00e1ze i mimo ni.<\/p>\n<p class=\"ai-optimize-15\">Partnerstv\u00ed spole\u010dnost\u00ed Monster Energy a Yamaha dosud p\u0159ineslo trojkorunu MotoGP v roce 2015, t\u00fdmov\u00fd titul v roce 2016 a titul mistra sv\u011bta MotoGP v roce 2021. Titul v roce 2021 z\u00edskal francouzsk\u00fd jezdec. <strong><em>Fabio Quartararo<\/em><\/strong>, kter\u00fd je jedn\u00edm z mnoha sou\u010dasn\u00fdch jezdc\u016f sponzorovan\u00fdch spole\u010dnost\u00ed Monster Energy. K n\u011bmu se p\u0159ipojil dal\u0161\u00ed jezdec t\u00fdmu Yamaha <strong><em>Franco Morbidelli<\/em><\/strong>, <em><strong>Alex Rins<\/strong><\/em> a mistr sv\u011bta z roku 2017. <strong><em>Joan Mir<\/em><\/strong>, mimo jin\u00e9.<\/p>\n<p class=\"ai-optimize-16\">Partnerstv\u00ed nekon\u010d\u00ed ani v MotoGP, proto\u017ee dohoda zahrnuje i to, \u017ee Monster Energy je ofici\u00e1ln\u00edm partnerem t\u00fdm\u016f Yamaha \u00fa\u010dastn\u00edc\u00edch se mistrovstv\u00ed sv\u011bta v motokrosu a Rallye Dakar. To podtrhuje hlubok\u00e9 spojen\u00ed zna\u010dky s motorsportem, dlouhou cestu, kter\u00e1 za\u010dala prvn\u00edm partnerstv\u00edm p\u0159ed deseti lety.<\/p>\n<p class=\"ai-optimize-17\">Je z\u0159ejm\u00e9, jak se spole\u010dnost Monster Energy prosadila v MotoGP, a \u00fasp\u011bch jej\u00edho partnerstv\u00ed s t\u00fdmem Yamaha a <em>Valentinem Rossim<\/em> podtrhuje n\u00e1zor, kter\u00fd zast\u00e1v\u00e1me v RTR: je d\u016fle\u017eit\u00e9 vytv\u00e1\u0159et partnerstv\u00ed na z\u00e1klad\u011b sponzorsk\u00fdch smluv.<\/p>\n<h3 class=\"ai-optimize-18\">Sponzorstv\u00ed Monster Energy Formula 1<\/h3>\n<p class=\"ai-optimize-19\">P\u0159\u00edtomnost zna\u010dky v motorsportu se roz\u0161\u00ed\u0159ila i na F1, proto\u017ee stejn\u011b jako v MotoGP se Monster Energy stala partnerem jednoho z nejv\u011bt\u0161\u00edch t\u00fdm\u016f v tomto sportu &#8211; t\u00fdmu Mercedes AMG Petronas. Sponzorstv\u00ed za\u010dalo v roce 2010 a skute\u010dnost, \u017ee jejich smlouva trv\u00e1 i nyn\u00ed, sv\u011bd\u010d\u00ed o spojen\u00ed, kter\u00e9 se mezi ob\u011bma zna\u010dkami vytvo\u0159ilo. Otev\u0159ela tak\u00e9 dve\u0159e k z\u00edsk\u00e1n\u00ed <em>Lewise Hamiltona<\/em> jako jednoho z jejich z\u00e1vodn\u00edk\u016f.<\/p>\n<p class=\"ai-optimize-20\"><strong><em>Lewis Hamilton<\/em><\/strong> je <strong>legendou F1,<\/strong> kter\u00e1 <strong>vyhr\u00e1la sedm mistrovstv\u00ed sv\u011bta<\/strong> a p\u0159ekonala \u0159adu rekord\u016f. Zaji\u0161t\u011bn\u00ed jednoho z nejpopul\u00e1rn\u011bj\u0161\u00edch sportovc\u016f m\u00e1 z\u0159ejm\u00e9 v\u00fdhody a smlouva, kterou podepsal se spole\u010dnost\u00ed Monster v roce 2017, je spojila, aby p\u0159inesla r\u016fzn\u00e9 <a href=\"https:\/\/www.monsterenergy.com\/se\/en\/products\/monster-energy\/lh44\">n\u00e1poje s podpisem &#8222;LH44<\/a>&#8222;. Podobnost tohoto marketingu s marketingem <em>Valentina Rossiho<\/em> jasn\u011b ukazuje, \u017ee kalifornsk\u00e1 zna\u010dka se v\u011bdom\u011b sna\u017e\u00ed spojit s t\u011bmi nejlep\u0161\u00edmi z nejlep\u0161\u00edch. To nen\u00ed \u0161patn\u00e1 strategie&#8230;<\/p>\n<p class=\"ai-optimize-21\">Vliv motoristick\u00e9ho sportu v sou\u010dasn\u00e9 dob\u011b rychle roste, jak <a href=\"https:\/\/rtrsports.com\/cs\/blog\/formula-1-v-nas-co-je-za-jeho-vznikem-popularity\/\">je vid\u011bt na p\u0159\u00edkladu F1, kter\u00e1 vtrhla na americk\u00fd trh<\/a>, a lze \u0159\u00edci, \u017ee rozhodnut\u00ed spole\u010dnosti Monster Energy vstoupit p\u0159ed v\u00edce ne\u017e deseti lety do na\u0161eho sv\u011bta se vyplatilo.<\/p>\n<hr \/>\n<pre>Picture: <bdi>Lewis Hamilton, <\/bdi><bdi><a class=\"external text\" href=\"https:\/\/www.flickr.com\/people\/40234118@N00\" rel=\"nofollow\">Jake Archibald, <\/a><\/bdi><a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\" target=\"_blank\" rel=\"noopener\">Creative Commons Attribution 2.0<\/a><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>Jedna z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch zna\u010dek, Monster Energy, je zaj\u00edmavou p\u0159\u00edpadovou studi\u00ed, proto\u017ee vyu\u017eila sportovn\u00edho sponzoringu k tomu, aby se vy\u0161plhala na vrchol odv\u011btv\u00ed energetick\u00fdch n\u00e1poj\u016f.<\/p>\n","protected":false},"author":33,"featured_media":193796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232,20233],"tags":[],"class_list":["post-242694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs","category-formule1"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monster Energy: Historie sportovn\u00edho sponzoringu - RTR Sports<\/title>\n<meta name=\"description\" content=\"Jedna z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch zna\u010dek, Monster Energy, 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