{"id":242694,"date":"2023-03-06T17:30:48","date_gmt":"2023-03-06T16:30:48","guid":{"rendered":"https:\/\/rtrsports.com\/monster-energy-a-history-in-sports-sponsorship\/"},"modified":"2026-09-30T17:28:02","modified_gmt":"2026-09-30T15:28:02","slug":"monster-energy-a-history-in-sports-sponsorship","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/monster-energy-a-history-in-sports-sponsorship\/","title":{"rendered":"Sponzoring Monster Energy: od MotoGP po F1, jak buduje zna\u010dku"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Monster Energy: A history in sports sponsorship\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/C5FewZ7sV9U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Monster Energy, kterou v roce 2002 vytvo\u0159ila spole\u010dnost Hansen Natural (dnes Monster Beverage), postavila sv\u016fj r\u016fst na sportovn\u00edm sponzoringu: v roce 2025 skupina dos\u00e1hla \u010dist\u00fdch tr\u017eeb 8,29 miliardy dolar\u016f. V motorsportu je od roku 2024 partnerem McLarenu ve F1, po 14 letech s Mercedesem, a v MotoGP je od roku 2019 titul\u00e1rn\u00edm sponzorem tov\u00e1rn\u00edho t\u00fdmu Yamaha; 29. kv\u011btna 2026 ozn\u00e1mila p\u0159\u00edchod do Aprilie, jej\u00edm\u017e titul\u00e1rn\u00edm sponzorem bude od roku 2027. Mimo z\u00e1vody je od roku 2015 ofici\u00e1ln\u00edm energetick\u00fdm n\u00e1pojem UFC.<\/strong><\/p>\n<p><em>Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026.<\/em><\/p>\n<p>Monster Energy je zaj\u00edmavou p\u0159\u00edpadovou studi\u00ed, proto\u017ee vyu\u017eila sportovn\u00ed sponzoring, aby vystoupala na vrchol sektoru energetick\u00fdch n\u00e1poj\u016f. Kdy\u017e sledujete \u0159adu sport\u016f, logo se t\u0159emi dr\u00e1py nen\u00ed nikdy daleko: kalifornsk\u00e1 zna\u010dka ud\u011blala z autenticity svou p\u00e1ku a ze sportu zp\u016fsob, jak mluvit p\u0159\u00edmo se spot\u0159ebiteli. Pod\u00edvejme se, jak tato strategie vznikla a jak se v posledn\u00edch letech zm\u011bnilo portfolio.<\/p>\n<h2>Jak Monster Energy vybudovala zna\u010dku d\u00edky sportu<\/h2>\n<p>N\u00e1poj Monster Energy vytvo\u0159ila spole\u010dnost Hansen Natural v dubnu 2002. Jej\u00ed \u201erock and rollov\u00fd\u201c obraz vedl zna\u010dku k tomu, \u017ee velkou \u010d\u00e1st marketingu soust\u0159edila na hudbu, s nastupuj\u00edc\u00edmi rockov\u00fdmi, rapov\u00fdmi a country um\u011blci. Odtud vze\u0161la Monster Energy Outbreak Tour, spu\u0161t\u011bn\u00e1 v roce 2011: turn\u00e9 klub\u016f a divadel, kter\u00e9 zna\u010dka dnes ozna\u010duje za nejv\u011bt\u0161\u00ed n\u00e1rodn\u00ed turn\u00e9 v oboru a na n\u011bm\u017e vystoupili um\u011blci jako Post Malone, Kendrick Lamar, Morgan Wallen, The Chainsmokers a 21 Savage.<\/p>\n<p>Sportovn\u00ed trh nebyl v\u017edy st\u0159edem strategie, ale dnes je portfolio obrovsk\u00e9. V bojov\u00fdch sportech ozn\u00e1mily UFC a Monster 12. \u00fanora 2025 t\u0159et\u00ed prodlou\u017een\u00ed v \u0159ad\u011b partnerstv\u00ed zah\u00e1jen\u00e9ho v roce 2015: Monster z\u016fst\u00e1v\u00e1 v\u00fdhradn\u00edm celosv\u011btov\u00fdm ofici\u00e1ln\u00edm energetick\u00fdm n\u00e1pojem UFC na z\u00e1klad\u011b v\u00edcelet\u00e9 dohody, kterou ob\u011b strany ozna\u010duj\u00ed za nejv\u011bt\u0161\u00ed ve sv\u00e9 historii, bez uveden\u00ed hodnoty. Ve fotbale se Monster 15. listopadu 2022 stala ofici\u00e1ln\u00edm partnerem energetick\u00fdch n\u00e1poj\u016f Newcastle United na z\u00e1klad\u011b v\u00edcelet\u00e9 dohody, kter\u00e1 zahrnuje digit\u00e1ln\u00ed p\u0159\u00edtomnost na St James&#8216; Park.<\/p>\n<h2>Monster Energy a motorsport dnes<\/h2>\n<h3>MotoGP: od Valentina Rossiho k Yamaze a Aprilii<\/h3>\n<p>V MotoGP bylo prvn\u00edm velk\u00fdm jm\u00e9nem Valentino Rossi: v roce 2009 s n\u00edm zna\u010dka podepsala dvouletou smlouvu, kterou tisk odhadl na 3,3 milionu dolar\u016f. V roce 2013 se stala sponzorem tov\u00e1rn\u00edho t\u00fdmu Yamaha a od roku 2019 je titul\u00e1rn\u00edm sponzorem t\u00fdmu, m\u00edsto Movistaru. V lednu 2026, p\u0159i p\u0159edstaven\u00ed Yamahy V4, se t\u00fdm st\u00e1le jmenoval Monster Energy Yamaha MotoGP, s Fabiem Quartararem a \u00c1lexem Rinsem, a Yamaha zd\u016fraznila spolupr\u00e1ci, kter\u00e1 p\u0159esahuje deset let a zahrnuje i MXGP a Supercross.<\/p>\n<p>Dne 29. kv\u011btna 2026, b\u011bhem v\u00edkendu Velk\u00e9 ceny It\u00e1lie na Mugellu, ozn\u00e1mily Aprilia Racing a Monster Energy prvn\u00edho titul\u00e1rn\u00edho sponzora v historii Aprilie jako tov\u00e1rn\u00edho t\u00fdmu od roku 2022: Monster bude hlavn\u00edm sponzorem po zbytek roku 2026 a titul\u00e1rn\u00edm sponzorem od roku 2027, na z\u00e1klad\u011b v\u00edcelet\u00e9 dohody. Co tato dohoda znamen\u00e1 pro trh MotoGP, si p\u0159e\u010dt\u011bte v na\u0161\u00ed <a href=\"https:\/\/rtrsports.com\/cs\/blog\/analyza-dohody-mezi-monster-a-aprilia-co-nam-to-rika-o-trhu-motogp\/\">anal\u00fdze dohody Monster-Aprilia<\/a>; a jak se takov\u00e1 dohoda stav\u00ed v oboru, jako jsou energetick\u00e9 n\u00e1poje, uvid\u00edte v <a href=\"https:\/\/rtrsports.com\/cs\/blog\/sponzorstvi-motogp-energeticke-napoje-fintech-aftermarket\/\">sponzorsk\u00fdch briefech MotoGP pro energetick\u00e9 n\u00e1poje, fintech a aftermarket<\/a>.<\/p>\n<h3>Formule 1: od Mercedesu k McLarenu<\/h3>\n<p>Ve Formuli 1 byla Monster partnerem Mercedesu v\u00edce ne\u017e 14 let, od roku 2010. Dne 29. listopadu 2023 ozn\u00e1mil McLaren Monster jako ofici\u00e1ln\u00edho partnera na z\u00e1klad\u011b v\u00edcelet\u00e9 dohody od sezony 2024: zna\u010dka se objevuje na p\u0159ilb\u00e1ch, kombin\u00e9z\u00e1ch, k\u0161iltovk\u00e1ch a lahv\u00edch Landa Norrise a Oscara Piastriho a s t\u00fdmem spolupracuje na aktivac\u00edch a p\u016fvodn\u00edm obsahu. Od roku 2026 m\u00e1 Mercedes dohodu s PepsiCo. \u00dapln\u00fd obraz n\u00e1klad\u016f na vstup do F1 najdete v na\u0161em pr\u016fvodci <a href=\"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/\">n\u00e1klady na sponzoring ve Formuli 1<\/a>.<\/p>\n<h2>Pou\u010den\u00ed pro sponzory<\/h2>\n<p>P\u0159\u00edb\u011bh Monster Energy ukazuje, \u017ee sponzoring funguje, kdy\u017e se stane partnerstv\u00edm: obsah, akce a produkty podepsan\u00e9 spolu se sportovci, a ne jen logo na motorce nebo kombin\u00e9ze. Ukazuje tak\u00e9, \u017ee portfolio velk\u00e9ho sponzora se v \u010dase p\u0159erovn\u00e1v\u00e1: v roce 2024 opustil Mercedes kv\u016fli McLarenu a v roce 2026 p\u0159idal Aprilii. K p\u0159em\u011bn\u011b dohody ve v\u00fdsledky jsou pot\u0159eba konkr\u00e9tn\u00ed n\u00e1pady na <a href=\"https:\/\/rtrsports.com\/cs\/blog\/5-brilantnich-napadu-na-sponzorskou-aktivitu-v-motorovych-sportech\/\">aktivaci v motorsportu<\/a>.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Chcete dostat svou zna\u010dku do motorsportu?<\/strong><br \/>RTR Sports Marketing stav\u00ed sponzoringy v motorsportu od roku 1995.<\/div><p><a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Sponzoring ve Formuli 1<\/a><br \/><\/div>\n<p><em>\u00davodn\u00ed obr\u00e1zek: Lewis Hamilton, Jake Archibald, Creative Commons Attribution 2.0.<\/em><\/p>\n<p><strong>Zdroje<\/strong>: <a href=\"https:\/\/www.sec.gov\/Archives\/edgar\/data\/865752\/000110465926020831\/mnst-20251231x10k.htm\" target=\"_blank\" rel=\"nofollow noopener\">Monster Beverage, Form 10-K 2025<\/a>; <a href=\"https:\/\/www.crash.net\/motogp\/news\/1096305\/1\/official-aprilia-gains-monster-energy-motogp-title-sponsor\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Aprilia a Monster<\/a>; <a href=\"https:\/\/www.motogp.com\/en\/news\/2026\/05\/29\/aprilia-racing-and-monster-energy-sign-a-multi-year-sponsorship-agreement\/1070549\" target=\"_blank\" rel=\"nofollow noopener\">MotoGP, dohoda Aprilia-Monster<\/a>; <a href=\"https:\/\/global.yamaha-motor.com\/race\/release\/2026\/003\/\" target=\"_blank\" rel=\"nofollow noopener\">Yamaha, p\u0159edstaven\u00ed 2026<\/a>; <a href=\"https:\/\/crash.net\/motogp\/news\/901398\/1\/monster-replaces-movistar-yamaha-title-sponsor\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Monster titul\u00e1rn\u00edm sponzorem Yamahy<\/a>; <a href=\"https:\/\/www.cyclenews.com\/2009\/01\/article\/rossi-goes-monster\" target=\"_blank\" rel=\"nofollow noopener\">Cycle News, Rossi a Monster<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Monster p\u0159ech\u00e1z\u00ed k McLarenu<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/mercedes-announce-2026-pepsico-partnership-replacing-monster-enery\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Mercedes a PepsiCo<\/a>; <a href=\"https:\/\/www.ufc.com\/news\/ufc-and-monster-energy-announce-historic-renewal-their-global-partnership\" target=\"_blank\" rel=\"nofollow noopener\">UFC, prodlou\u017een\u00ed s Monster<\/a>; <a href=\"https:\/\/www.newcastleunited.com\/en\/news\/newcastle-united-welcome-monster-energy-as-clubs-official-energy-drink-partner\" target=\"_blank\" rel=\"nofollow noopener\">Newcastle United, Monster Energy<\/a>; <a href=\"https:\/\/www.prnewswire.com\/news-releases\/che-announces-headlining-monster-energy-outbreak-tour-kicking-off-331-302689262.html\" target=\"_blank\" rel=\"nofollow noopener\">PR Newswire, Monster Energy Outbreak Tour<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kter\u00e9 motoristick\u00e9 t\u00fdmy sponzoruje Monster Energy?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nVe F1 je od roku 2024 ofici\u00e1ln\u00edm partnerem McLarenu, po v\u00edce ne\u017e 14 letech s Mercedesem. V MotoGP je od roku 2019 titul\u00e1rn\u00edm sponzorem tov\u00e1rn\u00edho t\u00fdmu Yamaha a od 29. kv\u011btna 2026 hlavn\u00edm sponzorem Aprilie, jej\u00edm\u017e titul\u00e1rn\u00edm sponzorem bude od roku 2027.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Odkdy Monster Energy sponzoruje Yamahu v MotoGP?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nOd roku 2013 jako sponzor tov\u00e1rn\u00edho t\u00fdmu a od roku 2019 jako titul\u00e1rn\u00ed sponzor, m\u00edsto Movistaru. V roce 2026 se t\u00fdm st\u00e1le jmenuje Monster Energy Yamaha MotoGP.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Je Monster Energy st\u00e1le sponzorem Mercedesu ve Formuli 1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nNe. Po v\u00edce ne\u017e 14 letech partnerstv\u00ed skon\u010dilo ozn\u00e1men\u00edm dohody s McLarenem 29. listopadu 2023. Od roku 2026 m\u00e1 Mercedes partnerstv\u00ed s PepsiCo.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co Monster Energy ozn\u00e1mila s Aprili\u00ed?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDne 29. kv\u011btna 2026 na Mugellu ozn\u00e1mily Aprilia Racing a Monster v\u00edceletou dohodu: Monster bude hlavn\u00edm sponzorem po zbytek roku 2026 a titul\u00e1rn\u00edm sponzorem od roku 2027. Je to prvn\u00ed titul\u00e1rn\u00ed sponzor Aprilie jako tov\u00e1rn\u00edho t\u00fdmu od roku 2022.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Je Monster Energy sponzorem UFC?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAno, od roku 2015. Dne 12. \u00fanora 2025 ozn\u00e1mily UFC a Monster t\u0159et\u00ed prodlou\u017een\u00ed v \u0159ad\u011b: Monster z\u016fst\u00e1v\u00e1 v\u00fdhradn\u00edm celosv\u011btov\u00fdm ofici\u00e1ln\u00edm energetick\u00fdm n\u00e1pojem UFC na z\u00e1klad\u011b v\u00edcelet\u00e9 dohody popsan\u00e9 jako nejv\u011bt\u0161\u00ed v historii obou stran.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Jedna z nejv\u011bt\u0161\u00edch sv\u011btov\u00fdch zna\u010dek, Monster Energy, je zaj\u00edmavou p\u0159\u00edpadovou studi\u00ed, proto\u017ee vyu\u017eila sportovn\u00edho sponzoringu k tomu, aby se vy\u0161plhala na vrchol odv\u011btv\u00ed energetick\u00fdch n\u00e1poj\u016f.<\/p>\n","protected":false},"author":33,"featured_media":193796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229],"tags":[],"class_list":["post-242694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Monster Energy sponzoring: MotoGP, F1, UFC (2026)<\/title>\n<meta name=\"description\" content=\"Sponzoring Monster Energy: McLaren ve F1, Yamaha a od 2027 Aprilia v MotoGP, UFC od 2015. 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