{"id":242698,"date":"2024-01-30T09:25:19","date_gmt":"2024-01-30T08:25:19","guid":{"rendered":"https:\/\/rtrsports.com\/the-rolex-formula-1-sponzorstvi-ktere-dela-svetovou-top-horologii-stale-vetsi\/"},"modified":"2025-06-30T17:05:09","modified_gmt":"2025-06-30T15:05:09","slug":"the-rolex-formula-1-sponzorstvi-ktere-dela-svetovou-top-horologii-stale-vetsi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/the-rolex-formula-1-sponsorship-making-the-worlds-top-watch-even-bigger\/","title":{"rendered":"Sponzorstv\u00ed Rolex – Formule 1: je\u0161t\u011b v\u011bt\u0161\u00ed popularita nejlep\u0161\u00edch hodinek na sv\u011bt\u011b"},"content":{"rendered":"

Spole\u010dnost Rolex se stala ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem Formule 1 v roce 2013 a od t\u00e9 doby se uk\u00e1zalo, \u017ee ob\u011b zna\u010dky k sob\u011b skv\u011ble pasuj\u00ed. Ve sportu, kde z\u00e1le\u017e\u00ed na milisekund\u00e1ch, by bylo t\u011b\u017ek\u00e9 naj\u00edt lep\u0161\u00edho partnera ne\u017e Rolex.<\/h2>\n

Podle \u010dasopisu Forbes<\/a> plat\u00ed spole\u010dnost Rolex Formuli 1 ro\u010dn\u011b p\u0159ibli\u017en\u011b 50 milion\u016f dolar\u016f za<\/strong> to, \u017ee jej\u00ed logo m\u016f\u017ee b\u00fdt um\u00edst\u011bno na autech, jezdc\u00edch a reklamn\u00edch tabul\u00edch na z\u00e1vodn\u00edch trat\u00edch. I kdy\u017e se n\u011bkomu m\u016f\u017ee zd\u00e1t, \u017ee je to p\u0159\u00edli\u0161 vysok\u00e1 \u010d\u00e1stka, ale spojen\u00ed s vrcholov\u00fdm sportem, jako je F1.<\/strong><\/a> d\u00e1v\u00e1 jednomu z nejikoni\u010dt\u011bj\u0161\u00edch \u0161v\u00fdcarsk\u00fdch v\u00fdrobc\u016f hodinek na sv\u011bt\u011b velk\u00fd smysl. Rolex je zt\u011blesn\u011bn\u00edm t\u0159\u00eddy a nen\u00ed mnoho sportovn\u00edch odv\u011btv\u00ed, kter\u00e1 by m\u011bla v\u011bt\u0161\u00ed \u00farove\u0148 ne\u017e F1. hodin\u00e1\u0159sk\u00e1 spole\u010dnost<\/strong> i nad\u00e1le dokazuje v\u00fdznam sportovn\u00edch partnerstv\u00ed,<\/strong> mezi n\u011b\u017e pat\u0159\u00ed i desetilet\u00e1 smlouva podepsan\u00e1 v roce 2013. V jej\u00edm r\u00e1mci do\u0161lo k mnoha zaj\u00edmav\u00fdm spoluprac\u00edm, od podpisov\u00fdch limitovan\u00fdch edic hodinek a\u017e po ofici\u00e1ln\u00ed hodiny Rolex Pit Lane Clock. Kdy\u017e se do tohoto speci\u00e1ln\u00edho partnerstv\u00ed pono\u0159\u00edme, dozv\u00edme se, pro\u010d je zapojen\u00ed<\/strong> spole\u010dnosti Rolex do<\/strong> Formule 1 tak z\u00e1sadn\u00ed…<\/p>\n

Historick\u00e9 spojen\u00ed Rolex-Motorsports<\/h2>\n

Zat\u00edmco dohoda o tom, \u017ee se stane ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem a glob\u00e1ln\u00edm partnerem F1, byla podeps\u00e1na relativn\u011b ned\u00e1vno, p\u016fsoben\u00ed spole\u010dnosti Rolex v motoristick\u00e9m sportu trv\u00e1 ji\u017e n\u011bkolik desetilet\u00ed. \u0160v\u00fdcarsk\u00fd v\u00fdrobce hodinek p\u016fsob\u00ed v z\u00e1vodn\u00edm sportu ji\u017e od roku 1935, kdy Sir Malcolm Campbell jako prvn\u00ed jezdec p\u0159ekonal rychlost 300 km\/h, p\u0159i\u010dem\u017e m\u011bl na ruce hodinky Rolex<\/a>. Krom\u011b toho, \u017ee Campbell dr\u017eel sv\u011btov\u00fd rychlostn\u00ed rekord, byl zn\u00e1m\u00fd jako velk\u00fd fanou\u0161ek hodinek Rolex a pom\u00e1hal roz\u0161i\u0159ovat zna\u010dku ve sv\u011bt\u011b z\u00e1vod\u016f t\u00edm, \u017ee ji<\/strong> p\u0159edstavoval ostatn\u00edm jezdc\u016fm. Spole\u010dnost Rolex tuto l\u00e1sku op\u011btovala, kdy\u017e tento v\u00fdznamn\u00fd v\u00fdkon oslavila vytvo\u0159en\u00edm limitovan\u00e9 edice hodinek pro „kr\u00e1le rychlosti“ – Malcolm Campbell Oyster.<\/p>\n

Toto partnerstv\u00ed, kter\u00e9 nav\u00e1zali s Campbellem, je vyneslo na vrchol z\u00e1vodn\u00edho sv\u011bta, proto\u017ee Rolex se stal synonymem pro vysokorychlostn\u00ed z\u00e1vody. D\u00edky ikonick\u00e9mu \u00fast\u0159icov\u00e9mu pouzdru si hodinky Rolex z\u00edskaly pov\u011bst nejlep\u0161\u00edch sportovn\u00edch hodinek. Partnerstv\u00ed mezi spole\u010dnost\u00ed Rolex a motoristick\u00fdm sportem se upevnilo v 60. letech 20. stolet\u00ed, kdy vznikl jeden z nejobl\u00edben\u011bj\u0161\u00edch model\u016f hodinek v\u016fbec – Rolex Daytona<\/strong>. Daytona nen\u00ed jen tak ledajak\u00e9 m\u011bsto na Florid\u011b, je zako\u0159en\u011bno v historii motoristick\u00e9ho sportu. Daytona je domovem z\u00e1vodu Daytona 500, nejpresti\u017en\u011bj\u0161\u00edho z\u00e1vodu NASCAR. D\u00edky sv\u00fdm zhutn\u011bn\u00fdm p\u00edse\u010dn\u00fdm pl\u00e1\u017e\u00edm je tak\u00e9 ide\u00e1ln\u00edm m\u00edstem, kde se jezdci pokou\u0161ej\u00ed p\u0159ekonat rychlostn\u00ed rekordy. <\/a>– mezin\u00e1rodn\u00ed rychlostn\u00ed dr\u00e1ha Daytona se tak stala hlavn\u00edm m\u011bstem rychlosti na sv\u011bt\u011b.<\/p>\n

Rolex Daytona se od t\u00e9 doby staly jedn\u00edm z nej\u017e\u00e1dan\u011bj\u0161\u00edch model\u016f hodinek a potenci\u00e1ln\u00ed z\u00e1jemci museli dlouho \u010dekat, jen aby m\u011bli \u0161anci koupit hodinky za katalogovou cenu. Spojen\u00ed zna\u010dky Rolex se samotn\u00fdm m\u011bstem a jeho bohatou histori\u00ed vysokorychlostn\u00edch z\u00e1vod\u016f se projevuje tak\u00e9 prost\u0159ednictv\u00edm modelu24 hodin Daytony<\/strong><\/a>,‘ zn\u00e1m\u00fd tak\u00e9 jako „Rolex 24 v Dayton\u011b“. Jedn\u00e1 se o jeden z nejobl\u00edben\u011bj\u0161\u00edch z\u00e1vod\u016f ve sv\u011bt\u011b vytrvalostn\u00edch z\u00e1vod\u016f<\/a> a ka\u017ed\u00fd z v\u00edt\u011bzn\u00fdch jezdc\u016f obdr\u017e\u00ed sv\u00e9 vlastn\u00ed speci\u00e1ln\u00ed hodinky Daytona.<\/p>\n

\"rolex<\/p>\n

D\u00edky \u00fasp\u011bchu spolupr\u00e1ce s Campbellem se spole\u010dnost Rolex rozhodla expandovat v motoristick\u00e9m sportu a urychlila sv\u016fj r\u016fst nav\u00e1z\u00e1n\u00edm spolupr\u00e1ce s dal\u0161\u00edmi \u0161pi\u010dkov\u00fdmi jezdci. Dobr\u00fdm p\u0159\u00edkladem bylo p\u0159ipojen\u00ed sira Jackieho Stewarta ke zna\u010dce Rolex jako ofici\u00e1ln\u00edho velvyslance v roce 1968. Sir Jackie Stewart m\u011bl za sebou bohatou kari\u00e9ru ve Formuli 1, z\u00fa\u010dastnil se 99 z\u00e1vod\u016f a z\u00edskal 3 tituly mistra sv\u011bta (1969, 1971 a 1973). V roce 2012 se stal velk\u00fdm mar\u0161\u00e1lem jubilejn\u00edho 50<\/sup>. ro\u010dn\u00edku z\u00e1vodu Rolex 24 At Daytona<\/a>, 50 let pot\u00e9, co mu byl darov\u00e1n v\u016fz Rolex Daytona za legend\u00e1rn\u00ed v\u00edt\u011bzstv\u00ed ve Velk\u00e9 cen\u011b Monaka<\/strong> 1968.<\/p>\n

Zvl\u00e1\u0161tn\u00ed vztah se Stewartem byl pro spole\u010dnost Rolex<\/strong> neoceniteln\u00fd. Spojen\u00ed s tak ikonick\u00fdm jezdcem F1 jim pomohlo v boji o sponzorskou smlouvu na rok 2012 s konkuren\u010dn\u00edmi v\u00fdrobci hodinek. Stewart prozradil, \u017ee se na t\u00e9to dohod\u011b v\u00fdznamn\u011b pod\u00edlel<\/a> a \u017ee mu zavolal tehdej\u0161\u00ed gener\u00e1ln\u00ed \u0159editel F1 Bernie Ecclestone, aby pomohl ob\u011b zna\u010dky propojit. Jako by toto partnerstv\u00ed prost\u011b m\u011blo vzniknout.<\/p>\n

Vztah formule 1 s hodin\u00e1\u0159i<\/h2>\n

Na druh\u00e9 stran\u011b m\u00e1 Formule 1 s v\u00fdrobci hodinek zvl\u00e1\u0161tn\u00ed historii. Ve sportu, kde z\u00e1le\u017e\u00ed na milisekund\u00e1ch, je partnerstv\u00ed se \u0161pi\u010dkov\u00fdmi zna\u010dkami p\u0159irozen\u011b b\u011b\u017en\u00e9. To je patrn\u00e9 i dnes, kdy jezdce a t\u00fdmy F1 sponzoruj\u00ed dal\u0161\u00ed v\u00fdrobci luxusn\u00edch hodinek. Nap\u0159\u00edklad Richard Mille sponzoruje Ferrari i McLaren. Luxusn\u00ed hodinky \u010dasto obl\u00e9kaj\u00ed jezdci a stejn\u011b jako to ud\u011blala spole\u010dnost Rolex s ikonami, jako jsou Campbell a Stewart, mnoho z t\u011bchto zna\u010dek spolupracuje s popul\u00e1rn\u00edmi jezdci F1. Smlouva Lewise Hamiltona s IWC mu p\u0159in\u00e1\u0161\u00ed 2 miliony dolar\u016f ro\u010dn\u011b!<\/a><\/p>\n

V\u00fdznam \u010dasom\u00edry ve sportu byl tak\u00e9 zd\u016frazn\u011bn t\u00edm, \u017ee r\u016fzn\u00ed v\u00fdrobci hodinek p\u0159evzali roli „ofici\u00e1ln\u00edho \u010dasom\u011b\u0159i\u010de<\/strong>„. V sedmdes\u00e1t\u00fdch letech minul\u00e9ho stolet\u00ed se o \u010dasom\u00edru starala spole\u010dnost Heuer, v osmdes\u00e1t\u00fdch letech pak p\u0159evzala kontrolu spole\u010dnost Longines. V devades\u00e1t\u00fdch letech z\u00edskala kontrolu zp\u011bt p\u0159ejmenovan\u00e1 spole\u010dnost TAG Heuer<\/strong> a od sez\u00f3ny 2013 p\u0159evzala tuto roli spole\u010dnost Hublot, ne\u017e se „ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem“ stala spole\u010dnost Rolex.<\/p>\n

Pro\u010d spole\u010dnost Rolex sponzoruje F1?<\/h2>\n

N\u011bkte\u0159\u00ed si mo\u017en\u00e1 st\u00e1le kladou ot\u00e1zku „Pro\u010d Rolex sponzoruje F1?“, a proto je d\u016fle\u017eit\u00e9 znovu zd\u016fraznit, jak v\u00fdjime\u010dn\u00e9 toto partnerstv\u00ed je. Toto partnerstv\u00ed znamen\u00e1 spojen\u00ed dvou zna\u010dek s propleten\u00fdmi hodnotami a histori\u00ed. F1<\/strong> i Rolex<\/strong> znamenaj\u00ed luxus a ve sv\u00fdch oborech pat\u0159\u00ed bezpochyby k nejvy\u0161\u0161\u00edm \u0161pi\u010dk\u00e1m. Jeliko\u017e se jedn\u00e1 o sport, kde je pouze 20 jezdc\u016f, kte\u0159\u00ed sout\u011b\u017e\u00ed za 10 t\u00fdm\u016f, F1 se snoub\u00ed s exkluzivitou zna\u010dky Rolex. Kvalita hodinek Rolex je dal\u0161\u00edm d\u016fvodem jejich \u017e\u00e1danosti a tato hodnota kvality je vid\u011bt i v F1 – t\u00fdmy neust\u00e1le hledaj\u00ed nov\u00e9 zp\u016fsoby, jak inovovat sv\u00e9 vozy a zrychlit je o n\u011bjakou tu milisekundu.<\/p>\n

Sponzorov\u00e1n\u00ed jednoho z nejpopul\u00e1rn\u011bj\u0161\u00edch sport\u016f na sv\u011bt\u011b m\u00e1 v z\u00e1kladn\u00ed rovin\u011b z\u0159ejm\u00e9 v\u00fdhody, zejm\u00e9na proto, \u017ee nyn\u00ed pronik\u00e1 na trhy po cel\u00e9m sv\u011bt\u011b<\/a>. B\u00fdt glob\u00e1ln\u00edm partnerem F1 znamen\u00e1, \u017ee si Rolex m\u016f\u017ee tento r\u016fst u\u017e\u00edvat, proto\u017ee se na zna\u010dku up\u00edr\u00e1 je\u0161t\u011b v\u00edce o\u010d\u00ed na je\u0161t\u011b v\u00edce trz\u00edch.<\/h4>\n

Je tak\u00e9 d\u016fle\u017eit\u00e9 si uv\u011bdomit, \u017ee partnerstv\u00ed nen\u00ed jen pro par\u00e1du, Rolex m\u00e1 na starosti \u00fadr\u017ebu \u010dasom\u00edry.<\/h4>\n

Jak ji\u017e bylo zm\u00edn\u011bno, z\u00e1vody F1 m\u016f\u017ee rozhodovat zlomek sekundy a v sou\u010dasn\u00e9 dob\u011b byste jen t\u011b\u017eko hledali spolehliv\u011bj\u0161\u00ed zna\u010dku ne\u017e Rolex, kter\u00e1 by pomohla udr\u017eet p\u0159esnost v\u00fdsledk\u016f.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spole\u010dnost Rolex se stala ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem Formule 1 v roce 2013 a od t\u00e9 doby se uk\u00e1zalo, \u017ee ob\u011b zna\u010dky k sob\u011b skv\u011ble pasuj\u00ed. Ve sportu, kde z\u00e1le\u017e\u00ed na milisekund\u00e1ch, by bylo t\u011b\u017ek\u00e9 naj\u00edt lep\u0161\u00edho partnera ne\u017e Rolex. Podle \u010dasopisu Forbes plat\u00ed spole\u010dnost Rolex Formuli 1 ro\u010dn\u011b p\u0159ibli\u017en\u011b 50 milion\u016f dolar\u016f za to, \u017ee jej\u00ed […]<\/p>\n","protected":false},"author":33,"featured_media":193521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20233,20229],"tags":[],"class_list":["post-242698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule1","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponzorstv\u00ed Rolex - F1<\/title>\n<meta name=\"description\" content=\"Spole\u010dnost Rolex se stala ofici\u00e1ln\u00edm \u010dasom\u011b\u0159i\u010dem F1 v roce 2013 a od t\u00e9 doby se uk\u00e1zalo, \u017ee ob\u011b zna\u010dky k sob\u011b skv\u011ble pasuj\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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