{"id":242702,"date":"2022-11-28T10:24:31","date_gmt":"2022-11-28T09:24:31","guid":{"rendered":"https:\/\/rtrsports.com\/proc-se-vyrobci-automobilu-vraceji-zpet-na\/"},"modified":"2026-09-30T11:09:48","modified_gmt":"2026-09-30T09:09:48","slug":"proc-se-vyrobci-automobilu-vraceji-na","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/proc-se-vyrobci-automobilu-vraceji-k-wec\/","title":{"rendered":"Pro\u010d se automobilky vracej\u00ed do WEC?"},"content":{"rendered":"

Automobilky se vracej\u00ed do WEC, proto\u017ee t\u0159\u00edda Hypercar s p\u0159edpisy LMH a LMDh a syst\u00e9mem Balance of Performance umo\u017e\u0148uje jezdit o v\u00edt\u011bzstv\u00ed v 24 hodin\u00e1ch Le Mans s ni\u017e\u0161\u00edmi n\u00e1klady a riziky a zkou\u0161et na trati technologie, kter\u00e9 se pozd\u011bji dostanou do silni\u010dn\u00edch aut. V roce 2026 jezd\u00ed ve t\u0159\u00edd\u011b Hypercar osm v\u00fdrobc\u016f (Alpine, Aston Martin, BMW, Cadillac, Ferrari, Genesis, Peugeot a Toyota) a v roce 2027 se p\u0159idaj\u00ed Ford a McLaren.<\/strong><\/p>\n

Aktualizov\u00e1no v z\u00e1\u0159\u00ed 2026.<\/em><\/p>\n

WEC, Mistrovstv\u00ed sv\u011bta v z\u00e1vodech vytrvalosti FIA, je s\u00e9rie, kter\u00e1 nejv\u00edc p\u0159isp\u011bla k n\u00e1vratu velk\u00fdch zna\u010dek k vytrvalostn\u00edm z\u00e1vod\u016fm. Situace je \u017eiv\u011bj\u0161\u00ed ne\u017e v roce 2023, kdy jsme tento \u010dl\u00e1nek psali: n\u011bkter\u00e9 zna\u010dky p\u0159i\u0161ly, jedna (Porsche) opustila nejvy\u0161\u0161\u00ed t\u0159\u00eddu, dal\u0161\u00ed jsou na cest\u011b. Pochopit, pro\u010d se v\u00fdrobci vracej\u00ed a pro\u010d n\u011bkdy odch\u00e1zej\u00ed, je nejlep\u0161\u00ed zp\u016fsob, jak posoudit, co WEC dnes nab\u00edz\u00ed sponzor\u016fm.<\/p>\n

Pro\u010d v\u00fdrobci vol\u00ed WEC: kr\u00e1tk\u00e1 odpov\u011b\u010f<\/h2>\n

Ze dvou d\u016fvod\u016f, kter\u00e9 sportovn\u00ed marketing dob\u0159e zn\u00e1. Prvn\u00edm je vztah k silnici: z\u00e1vodn\u00ed vozy jsou prototypy s \u0159e\u0161en\u00edmi, kter\u00e1 se mohou dostat do s\u00e9riov\u00fdch aut, a 24hodinov\u00fd z\u00e1vod je extr\u00e9mn\u00ed test spolehlivosti. Druh\u00fdm je viditelnost: d\u00edky akc\u00edm na n\u011bkolika kontinentech nab\u00edz\u00ed WEC glob\u00e1ln\u00ed v\u00fdkladn\u00ed sk\u0159\u00ed\u0148 zna\u010dk\u00e1m, jejich\u017e hlavn\u00edm oborem je pr\u00e1v\u011b automobil. A na rozd\u00edl od dvouhodinov\u00e9 Velk\u00e9 ceny 24 hodin odm\u011b\u0148uj\u00ed toho, kdo je rychl\u00fd a z\u00e1rove\u0148 spolehliv\u00fd.<\/p>\n

Hypercar: LMH a LMDh vysv\u011btleny<\/h2>\n

Od roku 2021 je Hypercar nejvy\u0161\u0161\u00ed t\u0159\u00eddou WEC a 24 hodin Le Mans, p\u0159i\u010dem\u017e jsou povoleny dva typy voz\u016f: Le Mans Hypercar (LMH)<\/strong> a Le Mans Daytona h (LMDh)<\/strong>, ty druh\u00e9 od roku 2022. LMH d\u00e1vaj\u00ed v\u00fdrobc\u016fm velkou volnost v konstrukci, v\u010detn\u011b mo\u017enosti um\u00edstit hybridn\u00ed syst\u00e9m na p\u0159edn\u00ed n\u00e1pravu: jsou to vozy navr\u017een\u00e9 t\u00e9m\u011b\u0159 od nuly, jako ty od Toyoty, Ferrari a Peugeotu.<\/p>\n

LMDh jsou levn\u011bj\u0161\u00ed vstupn\u00ed branou. Z\u00e1kladn\u00ed podvozek dod\u00e1v\u00e1 jeden ze \u010dty\u0159 v\u00fdrobc\u016f (Dallara, Multimatic, Ligier a Oreca) a hybridn\u00ed syst\u00e9m je pro v\u0161echny stejn\u00fd, s p\u0159evodovkou od Xtracu, motorgener\u00e1torem od Boschu a bateriemi od Williams Advanced Engineering. V\u00fdrobce p\u0159id\u00e1 spalovac\u00ed motor a karoserii, tedy identitu zna\u010dky. Je to vzorec, kter\u00fd si zvolily mimo jin\u00e9 Cadillac, BMW a Alpine.<\/p>\n

Aby mohly tak rozd\u00edln\u00e9 vozy sout\u011b\u017eit za stejn\u00fdch podm\u00ednek, pou\u017e\u00edv\u00e1 se Balance of Performance (BoP)<\/strong>, soubor technick\u00fdch \u00faprav, hlavn\u011b hmotnosti a v\u00fdkonu, kter\u00fd m\u00e1 vyrovnat v\u00fdkonnost obou platforem. Pro v\u00fdrobce to znamen\u00e1 jednoduchou v\u011bc: d\u00e1 se vyhr\u00e1vat, ani\u017e by bylo nutn\u00e9 utratit v\u00edc ne\u017e v\u0161ichni ostatn\u00ed.<\/p>\n

Kdo je v roce 2026 a kdo p\u0159ijde v roce 2027<\/h2>\n

V roce 2026 t\u0159\u00edda Hypercar nasazuje osm v\u00fdrobc\u016f: Alpine, Aston Martin, BMW, Cadillac, Ferrari, Genesis, Peugeot a Toyota. Novinkou je Genesis, luxusn\u00ed zna\u010dka skupiny Hyundai, kter\u00e1 debutuje s vozem GMR-001. Naopak Porsche u\u017e tu nen\u00ed: opustilo t\u0159\u00eddu Hypercar, Porsche Penske Motorsport a Proton se st\u00e1hly a n\u011bmeck\u00e1 zna\u010dka z\u016fst\u00e1v\u00e1 ve WEC jen ve t\u0159\u00edd\u011b LMGT3 se z\u00e1kaznick\u00fdmi t\u00fdmy.<\/p>\n

Pohyb pokra\u010duje. V roce 2027 se o\u010dek\u00e1vaj\u00ed dva nov\u00e9 vozy LMDh: Fordu, s podvozkem Oreca a motorem V8, a McLarenu, s podvozkem Dallara a dvouturbo \u0161estiv\u00e1lcem V6 o objemu 3,0 litru, MCL-HY. Je to dobr\u00e1 p\u0159ipom\u00ednka pro sponzory: startovn\u00ed pole \u0161ampion\u00e1t\u016f se m\u011bn\u00ed a hodnota dohody z\u00e1vis\u00ed tak\u00e9 na po\u010dtu a kvalit\u011b p\u0159\u00edtomn\u00fdch v\u00fdrobc\u016f. P\u0159edstavu o n\u00e1kladech najdete v na\u0161em pr\u016fvodci sponzoringem WEC<\/a>.<\/p>\n

Z trati na silnici: co vynalezly vytrvalostn\u00ed z\u00e1vody<\/h2>\n

WEC byl v\u017edy laborato\u0159\u00ed. Kotou\u010dov\u00e9 brzdy se nap\u0159\u00edklad prosadily v Le Mans v roce 1953, kdy Jaguar C-Type zv\u00edt\u011bzil s kotou\u010dov\u00fdmi brzdami a p\u0159im\u011bl pr\u016fmysl, aby je montoval i do s\u00e9riov\u00fdch aut. Tot\u00e9\u017e plat\u00ed pro st\u011bra\u010de, LED sv\u011btlomety a hybridn\u00ed syst\u00e9my, kter\u00e9 byly ve sportu vyvinuty nebo vylep\u0161eny, ne\u017e se dostaly do aut na ka\u017ed\u00fd den. Proto v\u00fdrobci vyu\u017e\u00edvaj\u00ed tra\u0165 ke komunikaci inovac\u00ed, co\u017e je p\u0159\u00edb\u011bh prol\u00ednaj\u00edc\u00ed se s udr\u017eitelnou transformac\u00ed, o kter\u00e9 p\u00ed\u0161eme v \u010dl\u00e1nku o udr\u017eitelnosti a sponzoringu v motorsportu<\/a>.<\/p>\n

Le Mans 2026: v\u00fdkladn\u00ed sk\u0159\u00ed\u0148 WEC<\/h2>\n

24 hodin Le Mans 2026, 13. a 14. \u010dervna, uk\u00e1zalo, co v\u00fdrobce hled\u00e1: Toyota \u010d\u00edslo 7 s Kamuim Kobaja\u0161im, Mikem Conwayem a Nyckem de Vriesem zv\u00edt\u011bzila p\u0159ed BMW \u010d\u00edslo 20 s n\u00e1skokem zhruba deseti sekund po 48 zm\u011bn\u00e1ch vedouc\u00edho a 5 190 km. Pro Toyotu to bylo \u0161est\u00e9 v\u00edt\u011bzstv\u00ed, stejn\u011b jako u Bentley. Na okruhu bylo 350 105 div\u00e1k\u016f. Takto vyrovnan\u00fd z\u00e1vod, kde je ka\u017ed\u00fd v\u00fdrobce p\u0159\u00edb\u011bhem k vypr\u00e1v\u011bn\u00ed, je p\u0159esn\u011b ten typ prost\u0159ed\u00ed, ve kter\u00e9m se m\u016f\u017ee zna\u010dka spojit s odbornost\u00ed a inovac\u00ed. Abyste pochopili, co m\u016f\u017ee zna\u010dka v 24 hodin\u00e1ch koupit, p\u0159e\u010dt\u011bte si na\u0161eho pr\u016fvodce sponzoringem na 24 hodin\u00e1ch Le Mans<\/a>.<\/p>\n

Co to znamen\u00e1 pro sponzory<\/h2>\n

WEC je st\u00e1le m\u00e9n\u011b popul\u00e1rn\u00ed ne\u017e Formule 1, ale m\u00e1 glob\u00e1ln\u00ed publikum a profil, kter\u00fd velmi dob\u0159e sed\u00ed zna\u010dk\u00e1m z oblasti technologi\u00ed, energetiky, mobility a udr\u017eitelnosti. Sponzor by nem\u011bl o\u010dek\u00e1vat medi\u00e1ln\u00ed boom F1: m\u011bl by WEC posuzovat takov\u00fd, jak\u00fd je, tedy jako platformu, kde je technologie p\u0159\u00edb\u011bhem, s v\u00fdrobci, kte\u0159\u00ed v\u00e1\u017en\u011b investuj\u00ed, a s mezin\u00e1rodn\u00edm kalend\u00e1\u0159em. Pokud srovn\u00e1v\u00e1te ob\u011b cesty, na\u0161e anal\u00fdza WEC proti F1<\/a> stav\u00ed ob\u011b platformy vedle sebe.<\/p>\n

<\/p>
Chcete dostat svou zna\u010dku do WEC?<\/strong>
RTR Sports Marketing buduje sponzoring v motorsportu od roku 1995.<\/div>

Sponzoring WEC<\/a>
<\/div>\n

Zdroje<\/strong>: 24 hodin Le Mans, startovn\u00ed listina WEC 2026<\/a>; Endurance & GT, startovn\u00ed listina WEC 2026<\/a>; Pit De Brief, pole Hypercar 2026<\/a>; 24 hodin Le Mans, \u010d\u00edsla ro\u010dn\u00edku 2026<\/a>; Motorsport.com, Ford a McLaren ve WEC 2027<\/a>; FIA WEC, co ve va\u0161em aut\u011b poch\u00e1z\u00ed z vytrvalostn\u00edch z\u00e1vod\u016f<\/a>; Professional Motorsport World, hybridn\u00ed syst\u00e9m LMDh<\/a>; FIA, co je Balance of Performance<\/a>.<\/p>\n

\r\n\r\n

\u010casto kladen\u00e9 ot\u00e1zky<\/b><\/h2>\r\n \r\n <\/p>\n
\r\n\r\n

\r\n Pro\u010d se automobilky vracej\u00ed do WEC?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\nProto\u017ee t\u0159\u00edda Hypercar umo\u017e\u0148uje jezdit o v\u00edt\u011bzstv\u00ed v Le Mans s ni\u017e\u0161\u00edmi n\u00e1klady d\u00edky p\u0159edpis\u016fm LMH a LMDh a syst\u00e9mu Balance of Performance a proto\u017ee 24 hodin je zku\u0161ebna spolehlivosti a technologi\u00ed, kter\u00e9 se pozd\u011bji dostanou do s\u00e9riov\u00fdch aut. WEC nav\u00edc nab\u00edz\u00ed glob\u00e1ln\u00ed v\u00fdkladn\u00ed sk\u0159\u00ed\u0148.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \n

\r\n\r\n

\r\n Jak\u00fd je rozd\u00edl mezi LMH a LMDh?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\nLMH (Le Mans Hypercar) navrhuje v\u00fdrobce t\u00e9m\u011b\u0159 od nuly, s volnost\u00ed architektury. LMDh (Le Mans Daytona h) vych\u00e1zej\u00ed z podvozku od Dallary, Multimaticu, Ligieru nebo Orecy a z hybridn\u00edho syst\u00e9mu stejn\u00e9ho pro v\u0161echny, p\u0159i\u010dem\u017e motor a karoserii vol\u00ed v\u00fdrobce: je to levn\u011bj\u0161\u00ed vstupn\u00ed cesta.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \n

\r\n\r\n

\r\n Kte\u0159\u00ed v\u00fdrobci jezd\u00ed ve t\u0159\u00edd\u011b Hypercar WEC v roce 2026?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\nOsm: Alpine, Aston Martin, BMW, Cadillac, Ferrari, Genesis, Peugeot a Toyota. Genesis debutuje, zat\u00edmco Porsche opustilo t\u0159\u00eddu Hypercar a z\u016fst\u00e1v\u00e1 ve WEC jen ve t\u0159\u00edd\u011b LMGT3 se z\u00e1kaznick\u00fdmi t\u00fdmy.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \n

\r\n\r\n

\r\n Kdo p\u0159ijde do WEC v roce 2027?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\nFord a McLaren, oba s vozy LMDh: Ford s podvozkem Oreca a motorem V8, McLaren s podvozkem Dallara a dvouturbo \u0161estiv\u00e1lcem V6 o objemu 3,0 litru.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \n

\r\n\r\n

\r\n Co je Balance of Performance ve WEC?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\nJe to soubor technick\u00fdch \u00faprav, hlavn\u011b hmotnosti a v\u00fdkonu, kter\u00fd m\u00e1 vyrovnat v\u00fdkonnost voz\u016f s odli\u0161nou architekturou, LMH a LMDh. Umo\u017e\u0148uje v\u00fdrobc\u016fm jezdit o v\u00edt\u011bzstv\u00ed, ani\u017e by museli utratit v\u00edc ne\u017e ostatn\u00ed.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n \n

\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Automobilky se vracej\u00ed do WEC, proto\u017ee t\u0159\u00edda Hypercar s p\u0159edpisy LMH a LMDh a syst\u00e9mem Balance of Performance umo\u017e\u0148uje jezdit o v\u00edt\u011bzstv\u00ed v 24 hodin\u00e1ch Le Mans s ni\u017e\u0161\u00edmi n\u00e1klady a riziky a zkou\u0161et na trati technologie, kter\u00e9 se pozd\u011bji dostanou do silni\u010dn\u00edch aut. V roce 2026 jezd\u00ed ve t\u0159\u00edd\u011b Hypercar osm v\u00fdrobc\u016f (Alpine, Aston […]<\/p>\n","protected":false},"author":33,"featured_media":193456,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20229,20247],"tags":[],"class_list":["post-242702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-sponzoring","category-wec-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nPro\u010d se automobilky vracej\u00ed do WEC? Hypercar, LMH a LMDh<\/title>\n<meta name=\"description\" content=\"Pro\u010d se automobilky vracej\u00ed do WEC? Hypercar, LMH, LMDh a BoP, v\u00fdrobci 2026, Ford a McLaren v roce 2027 a co to znamen\u00e1 pro sponzory.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/proc-se-vyrobci-automobilu-vraceji-k-wec\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pro\u010d se automobilky vracej\u00ed do WEC?\" \/>\n<meta property=\"og:description\" content=\"Pro\u010d se automobilky vracej\u00ed do WEC? 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