{"id":242812,"date":"2024-02-14T10:32:46","date_gmt":"2024-02-14T09:32:46","guid":{"rendered":"https:\/\/rtrsports.com\/formule1-vs-motogp-sampion-orientovana-na-tymy-proti-sampionovi-orientovana-hvezda-na-hledani-formule-uspechu\/"},"modified":"2026-10-20T12:35:58","modified_gmt":"2026-10-20T10:35:58","slug":"formule1-vs-motogp-sampion-orientovana-na-tymy-proti-sampionovi-orientovana-hvezda-na-hledani-formule-uspechu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/","title":{"rendered":"Formule 1 vs MotoGP: \u0161ampion\u00e1t zam\u011b\u0159en\u00fd na t\u00fdmy proti \u0161ampion\u00e1tu zam\u011b\u0159en\u00e9mu na hv\u011bzdy"},"content":{"rendered":"

\u010casto se m\u00e1 za to, \u017ee Formule 1 a MotoGP soupe\u0159\u00ed o stejn\u00e9 publikum a stejn\u00e9 sponzory. Nen\u00ed to tak. Jsou to dva odli\u0161n\u00e9 produkty postaven\u00e9 na dvou protich\u016fdn\u00fdch my\u0161lenk\u00e1ch: F1 prod\u00e1v\u00e1 t\u00fdmy, MotoGP prod\u00e1v\u00e1 \u0161ampiony. Pr\u00e1v\u011b tento rozd\u00edl, v\u00edc ne\u017e ko\u0148sk\u00e9 s\u00edly nebo maxim\u00e1ln\u00ed rychlost, rozhoduje o tom, jak ka\u017ed\u00fd \u0161ampion\u00e1t zvl\u00e1d\u00e1 vzestupy a p\u00e1dy a co zna\u010dka skute\u010dn\u011b kupuje, kdy\u017e se rozhodne b\u00fdt u toho.<\/p>\n

\u010c\u00edsla: kalend\u00e1\u0159e a div\u00e1ci<\/h2>\n

Formule 1<\/strong><\/a> a MotoGP<\/strong><\/a> p\u0159edstavuj\u00ed to nejlep\u0161\u00ed z motoristick\u00e9ho sportu na \u010dty\u0159ech a dvou kolech. V roce 2026 m\u00e1 kalend\u00e1\u0159 F1<\/a> 23 Velk\u00fdch cen, p\u0159i\u010dem\u017e Velk\u00e1 cena Bahrajnu se po krizi na Bl\u00edzk\u00e9m v\u00fdchod\u011b jela v Malajsii, zat\u00edmco kalend\u00e1\u0159 MotoGP<\/a> jich po\u010d\u00edt\u00e1 22, s Katarem p\u0159esunut\u00fdm na 6. a\u017e 8. listopadu a z\u00e1visl\u00fdm na situaci v regionu. Jsou to dv\u011b putovn\u00ed propaga\u010dn\u00ed platformy, kter\u00e9 dev\u011bt a\u017e deset m\u011bs\u00edc\u016f v roce nav\u0161t\u011bvuj\u00ed n\u011bkter\u00e9 z nejd\u016fle\u017eit\u011bj\u0161\u00edch trh\u016f sv\u011bta.<\/p>\n

\u00dadaje z konce roku 2025 ukazuj\u00ed, jakou maj\u00ed v\u00e1hu. F1 uv\u00e1d\u00ed 827 milion\u016f fanou\u0161k\u016f po cel\u00e9m sv\u011bt\u011b, v pr\u016fm\u011bru zhruba 70 milion\u016f div\u00e1k\u016f na jeden z\u00e1vodn\u00ed v\u00edkend a 6,7 milionu n\u00e1v\u0161t\u011bvn\u00edk\u016f na okruz\u00edch<\/strong>, co\u017e je rekord v jej\u00ed historii. MotoGP uzav\u00edr\u00e1 sezonu s 632 miliony fanou\u0161k\u016f<\/strong>, o 12 % v\u00edce ne\u017e v roce 2024, 3,6 milionu div\u00e1k\u016f na trat\u00edch<\/strong> oproti 3,03 milionu o rok d\u0159\u00edve a s televizn\u00edm publikem, kter\u00e9 vzrostlo v pr\u016fm\u011bru o 9 % na Velkou cenu a o 26 % u sprint\u016f. \u010c\u00edsla, kter\u00e1 stav\u011bj\u00ed oba \u0161ampion\u00e1ty na vrchol sv\u011btov\u00fdch sportov\u00fdch pr\u00e1v.<\/p>\n

\u017d\u00e1dn\u00fd jin\u00fd \u0161ampion\u00e1t se jim nevyrovn\u00e1 geografick\u00fdm dosahem a \u010detnost\u00ed akc\u00ed. Stejnou presti\u017e maj\u00ed jen olympijsk\u00e9 hry<\/strong> a mistrovstv\u00ed sv\u011bta ve fotbale<\/strong>, ty se v\u0161ak konaj\u00ed jednou za \u010dty\u0159i roky, zat\u00edmco Liga mistr\u016f<\/strong> z\u016fst\u00e1v\u00e1 turnajem pro evropsk\u00e9 kluby.<\/p>\n

Pod\u00edvan\u00e1: hlavn\u00ed rozd\u00edly mezi ob\u011bma \u0161ampion\u00e1ty<\/h2>\n

Oba \u0161ampion\u00e1ty se od sebe z\u00e1sadn\u011b li\u0161\u00ed<\/strong> a nab\u00edzej\u00ed protich\u016fdnou pod\u00edvanou kv\u016fli povaze stroj\u016f, d\u00e9lce z\u00e1vod\u016f a jednoduchosti z\u00e1vod\u011bn\u00ed, v p\u0159\u00edpad\u011b F1 naopak jeho slo\u017eitosti. Velk\u00e1 cena MotoGP trv\u00e1 kolem \u010dty\u0159iceti minut, co\u017e je ide\u00e1ln\u00ed d\u00e9lka pro udr\u017een\u00ed pozornosti div\u00e1k\u016f, a po\u010det i kvalita p\u0159edj\u00ed\u017ed\u011bn\u00ed zaru\u010duj\u00ed nap\u011bt\u00ed p\u0159i ka\u017ed\u00e9 akci. Zaveden\u00ed sobotn\u00edho sprintu<\/a> v roce 2023 tyto p\u0159ednosti je\u0161t\u011b pos\u00edlilo: MotoGP se stalo je\u0161t\u011b poutav\u011bj\u0161\u00edm a v\u00edkend se zaplnil obsahem: naplno se vyu\u017e\u00edv\u00e1 den, kter\u00fd d\u0159\u00edv znamenal m\u00e9n\u011b.<\/p>\n

Formule 1 je slo\u017eit\u011bj\u0161\u00ed. Strategie s pneumatikami jsou pro m\u00e9n\u011b zku\u0161en\u00e9 div\u00e1ky t\u011b\u017eko srozumiteln\u00e9 a mohou po\u0161kodit i Pirelli, jeho\u017e jm\u00e9no zazn\u00edv\u00e1 poka\u017ed\u00e9, kdy\u017e se mluv\u00ed o opot\u0159eben\u00ed pneumatik. Bylo by zaj\u00edmav\u00e9 zeptat se odborn\u00edka na neuromarketing, zda se toto sd\u011blen\u00ed dlouhodob\u011b neukl\u00e1d\u00e1 do pam\u011bti fanou\u0161k\u016f negativn\u011b. Je pravda, \u017ee p\u0159edj\u00ed\u017ed\u011bn\u00ed je hodn\u011b, ale fanou\u0161ci miluj\u00ed souboj kolo na kolo na brzd\u00e1ch, ne man\u00e9vr uprost\u0159ed rovinky, d\u0159\u00edve s pomoc\u00ed DRS<\/a> a od roku 2026 s elektrick\u00fdm re\u017eimem pro p\u0159edj\u00ed\u017ed\u011bn\u00ed, kter\u00fd ho nahradil. D\u00e9lka z\u00e1vodu zhruba hodina a p\u016fl, rozm\u011bry voz\u016f a n\u011bkter\u00e9 velmi klikat\u00e9 m\u011bstsk\u00e9 okruhy ne v\u017edy zaru\u010duj\u00ed strhuj\u00edc\u00ed pod\u00edvanou.<\/p>\n

\"motocykl<\/p>\n

Formule 1 vs MotoGP: geografie sleduje pr\u016fmysl<\/h2>\n

Po\u010det fanou\u0161k\u016f obou \u0161ampion\u00e1t\u016f jde ruku v ruce s roz\u0161\u00ed\u0159en\u00edm \u010dty\u0159kolov\u00fdch a dvoukolov\u00fdch vozidel. Svou popularitou \u0161ampion\u00e1ty odr\u00e1\u017eej\u00ed v\u00e1hu p\u0159\u00edslu\u0161n\u00fdch odv\u011btv\u00ed na jednotliv\u00fdch trz\u00edch: auta a motocykly jsou v\u00edce \u010di m\u00e9n\u011b obl\u00edben\u00e9 podle toho, jak moc se v dan\u00e9 oblasti pou\u017e\u00edvaj\u00ed.<\/p>\n

Jihov\u00fdchodn\u00ed Asie<\/strong> je dnes pro MotoGP oblast\u00ed nejv\u011bt\u0161\u00edho r\u016fstu, mimo jin\u00e9 d\u00edky ohromuj\u00edc\u00edmu po\u010dtu prodan\u00fdch motocykl\u016f, a Indie<\/strong>, kde se Velk\u00e1 cena jela jen v roce 2023, z\u016fst\u00e1v\u00e1 obrovsk\u00fdm trhem, kter\u00fd je teprve t\u0159eba dob\u00fdt. V Indii v\u00fdrobci ve fisk\u00e1ln\u00edm roce 2024-25 dodali na dom\u00e1c\u00ed trh 19,6 milionu jednostop\u00fdch vozidel oproti zhruba 4,3 milionu aut: v\u00edce ne\u017e \u010dty\u0159i jednostop\u00e1 vozidla na ka\u017ed\u00e9 auto. V Thajsku, Vietnamu a Indon\u00e9sii<\/strong> vlastn\u00ed v\u00edce ne\u017e osm z deseti dom\u00e1cnost\u00ed alespo\u0148 jeden motocykl, a pr\u00e1v\u011b tam je z\u00e1jem o \u0161ampion\u00e1t nejsiln\u011bj\u0161\u00ed.<\/p>\n

F1 m\u00e1 naopak celkov\u011b \u0161ir\u0161\u00ed z\u00e1kladnu fanou\u0161k\u016f a je\u0161t\u011b siln\u011bj\u0161\u00ed je na pevn\u00fdch, vysp\u011bl\u00fdch trz\u00edch: v Evrop\u011b, obou Amerik\u00e1ch, na Bl\u00edzk\u00e9m v\u00fdchod\u011b, v Austr\u00e1lii, \u010c\u00edn\u011b a Japonsku, tedy v pil\u00ed\u0159\u00edch t\u00e9to discipl\u00edny. A Afrika se vr\u00e1t\u00ed. Dne 13. \u0159\u00edjna 2026 F1 ozn\u00e1mila desetiletou dohodu se Rwandou na Velkou cenu na nov\u00e9m okruhu u Kigali, pl\u00e1novanou na za\u010d\u00e1tek 30. let. Posledn\u00ed z\u00e1vod v Africe se jel v roce 1993 v Kyalami.<\/p>\n

Zam\u011b\u0159en\u00ed na t\u00fdm proti zam\u011b\u0159en\u00ed na hv\u011bzdu: kdo l\u00e9pe zvl\u00e1d\u00e1 vzestupy a p\u00e1dy<\/h2>\n

Formule 1 a jej\u00ed t\u00fdmy, a\u0165 u\u017e jsou p\u0159\u00edmou emanac\u00ed v\u00fdrobce, nebo ne, maj\u00ed podle m\u00e9ho n\u00e1zoru lep\u0161\u00ed komunika\u010dn\u00ed strategii, kter\u00e1 je chr\u00e1n\u00ed p\u0159ed n\u00e1hl\u00fdmi propady z\u00e1jmu. T\u00fdmy F1 v\u017edy prosazovaly vlastn\u00ed zna\u010dku a zna\u010dky sv\u00fdch partner\u016f, zat\u00edmco MotoGP se p\u0159\u00edli\u0161 \u010dasto op\u00edralo o jezdce a jeho charisma.<\/strong> Pravd\u011bpodobn\u011b je to i d\u016fsledek v\u011bt\u0161\u00ed viditelnosti motocyklov\u00e9ho jezdce, kter\u00fd je zcela na o\u010d\u00edch, a proto stoj\u00ed v centru komunikace i b\u011bhem z\u00e1vodu.<\/p>\n

Skute\u010dnost je v\u0161ak takov\u00e1, \u017ee jezdci odch\u00e1zej\u00ed a t\u00fdmy z\u016fst\u00e1vaj\u00ed, a komunikace zam\u011b\u0159en\u00e1 na hv\u011bzdu nevyhnuteln\u011b vytv\u00e1\u0159\u00ed vzestupy a p\u00e1dy, kter\u00fdm se t\u011b\u017eko \u010del\u00ed.<\/strong> Kdy\u017e z Ferrari ode\u0161el Schumacher a pozd\u011bji Vettel nebo Hamilton z Mercedesu, aby v roce 2025 p\u0159estoupil k Ferrari, t\u00fdmy z\u016fstaly v o\u010d\u00edch fanou\u0161k\u016f stejn\u00e9 a \u0161ampion\u00e1t neutrp\u011bl. Kdy\u017e naopak \u0161ampion MotoGP ukon\u010d\u00ed kari\u00e9ru nebo zm\u011bn\u00ed t\u00fdm, vn\u00edman\u00e1 hodnota t\u00fdmu, ba i cel\u00e9ho sportu, okam\u017eit\u011b klesne: sta\u010d\u00ed si vzpomenout na konec kari\u00e9ry Valentina Rossiho na konci roku 2021 a na pokles z\u00e1jmu, kter\u00fd n\u00e1sledoval.<\/p>\n

Rok 2025 to potvrdil z opa\u010dn\u00e9 strany. N\u00e1vrat Marca M\u00e1rqueze na vrchol, posedm\u00e9 mistra sv\u011bta v kr\u00e1lovsk\u00e9 t\u0159\u00edd\u011b a poprv\u00e9 s Ducati, se \u010dasov\u011b shodoval se sezonou rekordn\u00ed n\u00e1v\u0161t\u011bvnosti. Pou\u010den\u00ed z\u016fst\u00e1v\u00e1 stejn\u00e9: \u0161ampion \u0161ampion\u00e1t za\u017eehne, ale objev talentu, kter\u00fd m\u00e1 krom\u011b rychlosti na trati i charisma a form\u00e1t Valentina Rossiho nebo M\u00e1rqueze, napl\u00e1novat nelze.<\/p>\n

MotoGP, a je\u0161t\u011b v\u00edce jeho t\u00fdmy, by m\u011bly s\u00e1zet na vlastn\u00ed identitu a stav\u011bt do pop\u0159ed\u00ed svou \u010dinnost, aby odchod jezdce nebo konec jeho kari\u00e9ry neot\u0159\u00e1sl celou strukturou.<\/p>\n

\"v\u016fz<\/p>\n

Rozd\u00edly na trhu sponzoringu<\/h2>\n

Do F1 je t\u011b\u017ek\u00e9 se v\u016fbec dostat. Podle na\u0161ich zku\u0161enost\u00ed jsou vstupn\u00ed \u00farovn\u011b p\u011btkr\u00e1t a\u017e desetkr\u00e1t vy\u0161\u0161\u00ed ne\u017e v MotoGP a dnes ve formuli 1 za\u010d\u00edn\u00e1 p\u0159\u00edtomnost s v\u00fdznamn\u00fdmi pr\u00e1vy zhruba na 2 milionech dolar\u016f ro\u010dn\u011b, pod touto \u010d\u00e1stkou z\u016fst\u00e1vaj\u00ed jen mal\u00e9 brandingov\u00e9 plochy, a t\u00e9m\u011b\u0159 v\u0161echny t\u00fdmy po\u017eaduj\u00ed nejm\u00e9n\u011b dv\u011b sezony (pr\u016fzkum RTR Sports Marketing, z\u00e1\u0159\u00ed 2026). V MotoGP jsou n\u011bkter\u00e9 barevn\u00e9 \u00fapravy, i u renomovan\u00fdch v\u00fdrobc\u016f, mozaikou samolepek a sponzor\u016f v\u0161ech velikost\u00ed a tvar\u016f. Dvoukolov\u00fd \u0161ampion\u00e1t se prod\u00e1v\u00e1 hlavn\u011b v zem\u00edch ji\u017en\u00ed Evropy nebo sponzor\u016fm, kte\u0159\u00ed se o tyto oblasti zaj\u00edmaj\u00ed, zat\u00edmco Thajsko a Indon\u00e9sie jsou trhy, kde se v\u011bci d\u00e1vaj\u00ed do pohybu a kter\u00e9 vypadaj\u00ed velmi slibn\u011b, a Indie z\u016fst\u00e1v\u00e1 s\u00e1zkou, ke kter\u00e9 se je t\u0159eba vr\u00e1tit.<\/p>\n

Snem z\u016fst\u00e1v\u00e1 dobyt\u00ed americk\u00e9ho trhu<\/strong>, kter\u00e9 by mohlo p\u0159in\u00e9st v\u011bt\u0161\u00ed popularitu a v\u00fdznamn\u00e9 p\u0159\u00edjmy. V roce 2023 MotoGP anga\u017eovalo z NBA Dana Rossomonda jako obchodn\u00edho \u0159editele, tuto funkci zast\u00e1val do ledna 2026, a od roku 2024 je na startu americk\u00fd t\u00fdm Trackhouse. Nejsiln\u011bj\u0161\u00ed sign\u00e1l p\u0159i\u0161el v roce 2025: Liberty Media, vlastn\u00edk F1 od roku 2017, dokon\u010dila akvizici MotoGP a od roku 2026 se b\u00fdval\u00e1 Dorna jmenuje MotoGP Sports Entertainment Group. Metoda, kter\u00e1 F1 otev\u0159ela Ameriku, je nyn\u00ed k dispozici i dv\u011bma kol\u016fm, a rozeb\u00edr\u00e1me ji v na\u0161em pr\u016fvodci expanz\u00ed MotoGP ve Spojen\u00fdch st\u00e1tech<\/a>.<\/p>\n

F1 se komer\u010dn\u011b prosadila v\u0161ude, podporov\u00e1na v\u011bt\u0161\u00edm roz\u0161\u00ed\u0159en\u00edm aut a n\u011bkolika trefn\u00fdmi komunika\u010dn\u00edmi kroky, kter\u00e9 j\u00ed otev\u0159ely dve\u0159e do Spojen\u00fdch st\u00e1t\u016f: p\u0159edev\u0161\u00edm seri\u00e1lem Netflixu Drive to Survive od roku 2019 a mnohem rozhodn\u011bj\u0161\u00edm vyu\u017e\u00edv\u00e1n\u00edm soci\u00e1ln\u00edch s\u00edt\u00ed. Od roku 2026 je na startu i Cadillac, jeden\u00e1ct\u00fd t\u00fdm a po Haasu druh\u00fd americk\u00fd. Konkr\u00e9tn\u00ed srovn\u00e1n\u00ed obou \u0161ampion\u00e1t\u016f najdete v na\u0161\u00ed anal\u00fdze toho, co se sponzoringem v MotoGP a ve F1 skute\u010dn\u011b kupuje<\/a>.<\/p>\n

Nadch\u00e1zej\u00edc\u00ed roky: je v MotoGP opravdu pot\u0159eba aerodynamika a ve F1 v\u00fdm\u011bny pneumatik?<\/h2>\n

Podle m\u011b ne: je t\u0159eba zjednodu\u0161ovat, z r\u016fzn\u00fdch d\u016fvod\u016f<\/strong>. F1 je p\u0159\u00edli\u0161 slo\u017eit\u00e1 na \u010dten\u00ed: kdo p\u0159ijde na okruh a nem\u016f\u017ee sledovat \u017eiv\u00fd koment\u00e1\u0159, nech\u00e1pe, co se d\u011bje. Pravidla pro rok 2026 s pohonn\u00fdmi jednotkami nap\u016fl elektrick\u00fdmi, aktivn\u00ed aerodynamikou a re\u017eimem pro p\u0159edj\u00ed\u017ed\u011bn\u00ed m\u00edsto DRS p\u0159id\u00e1vaj\u00ed n\u00e1stroje, m\u00edsto aby je ub\u00edrala.<\/p>\n

V MotoGP rakety pod\u00edvanou nezlep\u0161uj\u00ed: velmi vysok\u00e9 rychlosti jen zvy\u0161uj\u00ed nebezpe\u010d\u00ed. Tady se pravidla ub\u00edraj\u00ed spr\u00e1vn\u00fdm sm\u011brem. Od roku 2027 kles\u00e1 objem motoru z 1 000 na 850 cm\u00b3, zakazuj\u00ed se za\u0159\u00edzen\u00ed, kter\u00e1 motocykl sni\u017euj\u00ed na startu a p\u0159i v\u00fdjezdu ze zat\u00e1\u010dky, aerodynamika se omezuje a Pirelli nahrazuje Michelin jako jedin\u00e9ho dodavatele pneumatik. Podrobn\u011b o tom p\u00ed\u0161eme v \u010dl\u00e1nku o nov\u00fdch pravidlech MotoGP 2027<\/a>.<\/p>\n

M\u016fj nevy\u017e\u00e1dan\u00fd recept na lep\u0161\u00ed pod\u00edvanou<\/h2>\n

Pro F1<\/strong> sta\u010d\u00ed p\u00e1r zm\u011bn. Konec v\u00fdm\u011bn pneumatik<\/strong>: chceme je kulat\u00e9, \u010dern\u00e9 a stejn\u011b trvanliv\u00e9 jako ty, kter\u00e9 si b\u011b\u017en\u00ed \u0159idi\u010di montuj\u00ed na vlastn\u00ed auto. A ocelov\u00e9 brzdy pro del\u0161\u00ed brzdn\u00e9 dr\u00e1hy: i ten nejmen\u0161\u00ed rozd\u00edl mezi jezdci by se zv\u011bt\u0161il a vr\u00e1til by p\u0159edj\u00ed\u017ed\u011bn\u00ed na brzdy, ne doprost\u0159ed rovinky.<\/p>\n

U MotoGP<\/strong> se v\u00e1\u0161e\u0148 div\u00e1ka neop\u00edr\u00e1 o maxim\u00e1ln\u00ed rychlost, kterou z domova ani nevn\u00edm\u00e1, ale o souboje a p\u0159edj\u00ed\u017ed\u011bn\u00ed. V\u0161e, co sni\u017euje schopnost p\u0159edj\u00ed\u017ed\u011bt a obratnost motocyklu, a t\u00edm deformuje jeho podstatu, by m\u011blo zmizet ve prosp\u011bch m\u00e9n\u011b extr\u00e9mn\u00edch \u0159e\u0161en\u00ed. Sn\u00ed\u017een\u00ed objemu motoru kv\u016fli ni\u017e\u0161\u00edm rychlostem je spr\u00e1vn\u00e9 rozhodnut\u00ed<\/strong>: kdyby to tak \u0161lo d\u00e1l, mnoho okruh\u016f by se stalo nevyhovuj\u00edc\u00edmi, s \u00fanikov\u00fdmi z\u00f3nami nedostate\u010dn\u00fdmi pro zaji\u0161t\u011bn\u00ed bezpe\u010dnosti.<\/p>\n

Pro zna\u010dku je z\u00e1v\u011br praktick\u00fd. Ve F1 kupujete presti\u017e t\u00fdmu, kter\u00fd z\u016fst\u00e1v\u00e1, v MotoGP energii \u0161ampiona, kter\u00fd strhne publikum: dv\u011b r\u016fzn\u00e9 investice, kter\u00e9 je t\u0159eba volit podle c\u00edl\u016f, ne podle hluku okam\u017eiku. Pokud zva\u017eujete jeden nebo druh\u00fd \u0161ampion\u00e1t, promluvme si. Jezdci odch\u00e1zej\u00ed. T\u00fdmy z\u016fst\u00e1vaj\u00ed. V\u017edy.<\/p>\n

\r\n\r\n

\u010cast\u00e9 ot\u00e1zky o t\u00e9matu Formule 1 vs MotoGP<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Jak\u00fd je hlavn\u00ed rozd\u00edl mezi F1 a MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

F1 je \u0161ampion\u00e1t zam\u011b\u0159en\u00fd na t\u00fdmy: komunikace se to\u010d\u00ed kolem st\u00e1j\u00ed a jejich partner\u016f. MotoGP je zam\u011b\u0159en\u00e9 na \u0161ampiony: jezdec, na motocyklu zcela na o\u010d\u00edch, je srdcem p\u0159\u00edb\u011bhu. Li\u0161\u00ed se i form\u00e1t: Velk\u00e1 cena MotoGP trv\u00e1 kolem \u010dty\u0159iceti minut, z\u00e1vod F1 zhruba hodinu a p\u016fl.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Je sledovan\u011bj\u0161\u00ed formule 1, nebo MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Formule 1. Na konci roku 2025 uv\u00e1d\u011bla 827 milion\u016f fanou\u0161k\u016f, v pr\u016fm\u011bru zhruba 70 milion\u016f div\u00e1k\u016f na v\u00edkend a 6,7 milionu n\u00e1v\u0161t\u011bvn\u00edk\u016f na okruz\u00edch. MotoGP rostlo rychleji: 632 milion\u016f fanou\u0161k\u016f (+12 %), 3,6 milionu div\u00e1k\u016f na okruz\u00edch a televizn\u00ed publikum vy\u0161\u0161\u00ed o 9 % na Velkou cenu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kolik Velk\u00fdch cen je v roce 2026 ve F1 a v MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

F1 jede 23 Velk\u00fdch cen, v\u010detn\u011b Velk\u00e9 ceny Bahrajnu uspo\u0159\u00e1dan\u00e9 v Malajsii. MotoGP m\u00e1 v kalend\u00e1\u0159i 22 podnik\u016f, p\u0159i\u010dem\u017e Velk\u00e1 cena Kataru byla kv\u016fli krizi na Bl\u00edzk\u00e9m v\u00fdchod\u011b p\u0159esunuta na 6. a\u017e 8. listopadu a z\u00e1vis\u00ed na situaci v regionu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Je dra\u017e\u0161\u00ed sponzorovat F1, nebo MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

F1. Podle pr\u016fzkumu RTR Sports Marketing ze z\u00e1\u0159\u00ed 2026 za\u010d\u00edn\u00e1 ve formuli 1 p\u0159\u00edtomnost s v\u00fdznamn\u00fdmi pr\u00e1vy zhruba na 2 milionech dolar\u016f ro\u010dn\u011b a t\u00e9m\u011b\u0159 v\u0161echny t\u00fdmy po\u017eaduj\u00ed nejm\u00e9n\u011b dv\u011b sezony. Podle na\u0161ich zku\u0161enost\u00ed jsou vstupn\u00ed prahy p\u011btkr\u00e1t a\u017e desetkr\u00e1t vy\u0161\u0161\u00ed ne\u017e v MotoGP.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kde je MotoGP nejpopul\u00e1rn\u011bj\u0161\u00ed?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

V ji\u017en\u00ed Evrop\u011b a v jihov\u00fdchodn\u00ed Asii, kde je motocykl v n\u011bkolika zem\u00edch nejroz\u0161\u00ed\u0159en\u011bj\u0161\u00edm dopravn\u00edm prost\u0159edkem. V Indii bylo ve fisk\u00e1ln\u00edm roce 2024-25 dod\u00e1no na dom\u00e1c\u00ed trh 19,6 milionu jednostop\u00fdch vozidel, v\u00edce ne\u017e \u010dty\u0159i na ka\u017ed\u00e9 auto, a v Thajsku, Vietnamu a Indon\u00e9sii vlastn\u00ed v\u00edce ne\u017e osm z deseti dom\u00e1cnost\u00ed alespo\u0148 jeden motocykl.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kdo vlastn\u00ed F1 a MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Liberty Media, vlastn\u00edk formule 1 od roku 2017, dokon\u010dila akvizici MotoGP v \u010dervenci 2025. Od roku 2026 se b\u00fdval\u00e1 Dorna, kter\u00e1 spravuje obchodn\u00ed pr\u00e1va \u0161ampion\u00e1tu, jmenuje MotoGP Sports Entertainment Group.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

\u010casto se m\u00e1 za to, \u017ee Formule 1 a MotoGP soupe\u0159\u00ed o stejn\u00e9 publikum a stejn\u00e9 sponzory. Nen\u00ed to tak. Jsou to dva odli\u0161n\u00e9 produkty postaven\u00e9 na dvou protich\u016fdn\u00fdch my\u0161lenk\u00e1ch: F1 prod\u00e1v\u00e1 t\u00fdmy, MotoGP prod\u00e1v\u00e1 \u0161ampiony. Pr\u00e1v\u011b tento rozd\u00edl, v\u00edc ne\u017e ko\u0148sk\u00e9 s\u00edly nebo maxim\u00e1ln\u00ed rychlost, rozhoduje o tom, jak ka\u017ed\u00fd \u0161ampion\u00e1t zvl\u00e1d\u00e1 vzestupy a […]<\/p>\n","protected":false},"author":14,"featured_media":196118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-242812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"\nFormule 1 vs MotoGP: t\u00fdmy proti \u0161ampion\u016fm, kdo vydr\u017e\u00ed<\/title>\n<meta name=\"description\" content=\"Formule 1 vs MotoGP: div\u00e1ci 2025, pod\u00edvan\u00e1, trhy a sponzoring. Pro\u010d F1 prod\u00e1v\u00e1 t\u00fdmy a MotoGP \u0161ampiony a co to znamen\u00e1 pro zna\u010dku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formule 1 vs MotoGP: \u0161ampion\u00e1t zam\u011b\u0159en\u00fd na t\u00fdmy proti \u0161ampion\u00e1tu zam\u011b\u0159en\u00e9mu na hv\u011bzdy\" \/>\n<meta property=\"og:description\" content=\"Formule 1 vs MotoGP: div\u00e1ci 2025, pod\u00edvan\u00e1, trhy a sponzoring. Pro\u010d F1 prod\u00e1v\u00e1 t\u00fdmy a MotoGP \u0161ampiony a co to znamen\u00e1 pro zna\u010dku.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Napsal(a)\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Formule 1 vs MotoGP: \u0161ampion\u00e1t zam\u011b\u0159en\u00fd na t\u00fdmy proti \u0161ampion\u00e1tu zam\u011b\u0159en\u00e9mu na hv\u011bzdy\",\"datePublished\":\"2024-02-14T09:32:46+00:00\",\"dateModified\":\"2026-10-20T10:35:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/\"},\"wordCount\":2411,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motogp-sponsorship-2.jpg\",\"articleSection\":[\"Sportovn\u00ed marketing\",\"Sportovn\u00ed sponzoring\"],\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/\",\"name\":\"Formule 1 vs MotoGP: t\u00fdmy proti \u0161ampion\u016fm, kdo vydr\u017e\u00ed\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motogp-sponsorship-2.jpg\",\"datePublished\":\"2024-02-14T09:32:46+00:00\",\"dateModified\":\"2026-10-20T10:35:58+00:00\",\"description\":\"Formule 1 vs MotoGP: div\u00e1ci 2025, pod\u00edvan\u00e1, trhy a sponzoring. Pro\u010d F1 prod\u00e1v\u00e1 t\u00fdmy a MotoGP \u0161ampiony a co to znamen\u00e1 pro zna\u010dku.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motogp-sponsorship-2.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/motogp-sponsorship-2.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Formule1 vs. MotoGP\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Formule 1 vs MotoGP: \u0161ampion\u00e1t zam\u011b\u0159en\u00fd na t\u00fdmy proti \u0161ampion\u00e1tu zam\u011b\u0159en\u00e9mu na hv\u011bzdy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cs\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cs\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Formule 1 vs MotoGP: t\u00fdmy proti \u0161ampion\u016fm, kdo vydr\u017e\u00ed","description":"Formule 1 vs MotoGP: div\u00e1ci 2025, pod\u00edvan\u00e1, trhy a sponzoring. Pro\u010d F1 prod\u00e1v\u00e1 t\u00fdmy a MotoGP \u0161ampiony a co to znamen\u00e1 pro zna\u010dku.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/","og_locale":"cs_CZ","og_type":"article","og_title":"Formule 1 vs MotoGP: \u0161ampion\u00e1t zam\u011b\u0159en\u00fd na t\u00fdmy proti \u0161ampion\u00e1tu zam\u011b\u0159en\u00e9mu na hv\u011bzdy","og_description":"Formule 1 vs MotoGP: div\u00e1ci 2025, pod\u00edvan\u00e1, trhy a sponzoring. Pro\u010d F1 prod\u00e1v\u00e1 t\u00fdmy a MotoGP \u0161ampiony a co to znamen\u00e1 pro zna\u010dku.","og_url":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1000,"height":667,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Napsal(a)":"Riccardo Taf\u00e0","Odhadovan\u00e1 doba \u010dten\u00ed":"7 minut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Formule 1 vs MotoGP: \u0161ampion\u00e1t zam\u011b\u0159en\u00fd na t\u00fdmy proti \u0161ampion\u00e1tu zam\u011b\u0159en\u00e9mu na hv\u011bzdy","datePublished":"2024-02-14T09:32:46+00:00","dateModified":"2026-10-20T10:35:58+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/"},"wordCount":2411,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","articleSection":["Sportovn\u00ed marketing","Sportovn\u00ed sponzoring"],"inLanguage":"cs","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/","url":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/","name":"Formule 1 vs MotoGP: t\u00fdmy proti \u0161ampion\u016fm, kdo vydr\u017e\u00ed","isPartOf":{"@id":"https:\/\/rtrsports.com\/cs\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","datePublished":"2024-02-14T09:32:46+00:00","dateModified":"2026-10-20T10:35:58+00:00","description":"Formule 1 vs MotoGP: div\u00e1ci 2025, pod\u00edvan\u00e1, trhy a sponzoring. Pro\u010d F1 prod\u00e1v\u00e1 t\u00fdmy a MotoGP \u0161ampiony a co to znamen\u00e1 pro zna\u010dku.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/#breadcrumb"},"inLanguage":"cs","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/"]}]},{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/motogp-sponsorship-2.jpg","width":1000,"height":667,"caption":"Formule1 vs. MotoGP"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/cs\/"},{"@type":"ListItem","position":2,"name":"Formule 1 vs MotoGP: \u0161ampion\u00e1t zam\u011b\u0159en\u00fd na t\u00fdmy proti \u0161ampion\u00e1tu zam\u011b\u0159en\u00e9mu na hv\u011bzdy"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/cs\/#website","url":"https:\/\/rtrsports.com\/cs\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/cs\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/cs\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cs"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/cs\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/cs\/","logo":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/cs\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"cs","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/cs\/author\/riccardo\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/comments?post=242812"}],"version-history":[{"count":5,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242812\/revisions"}],"predecessor-version":[{"id":360589,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/posts\/242812\/revisions\/360589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media\/196118"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/media?parent=242812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/categories?post=242812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/cs\/wp-json\/wp\/v2\/tags?post=242812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}