{"id":242812,"date":"2024-02-14T14:35:28","date_gmt":"2024-02-14T13:35:28","guid":{"rendered":"https:\/\/rtrsports.com\/formule1-vs-motogp-sampion-orientovana-na-tymy-proti-sampionovi-orientovana-hvezda-na-hledani-formule-uspechu\/"},"modified":"2025-06-03T19:34:58","modified_gmt":"2025-06-03T17:34:58","slug":"formule1-vs-motogp-sampion-orientovana-na-tymy-proti-sampionovi-orientovana-hvezda-na-hledani-formule-uspechu","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/","title":{"rendered":"Formule1 vs. MotoGP. \u0160ampion\u00e1t zam\u011b\u0159en\u00fd na t\u00fdm a \u0161ampion\u00e1t zam\u011b\u0159en\u00fd na hv\u011bzdy. Hled\u00e1me recept na \u00fasp\u011bch."},"content":{"rendered":"

\u010c\u00edsla, kalend\u00e1\u0159e a publikum<\/strong><\/h2>\n

Formule 1<\/strong> a
\nMotoGP<\/strong>
\n<\/a> p\u0159edstavuj\u00ed to nejlep\u0161\u00ed z motoristick\u00e9ho sportu na dvou i \u010dty\u0159ech kolech. Oba \u0161ampion\u00e1ty, kter\u00e9 se konaj\u00ed 24,<\/strong> resp. 21<\/strong> sout\u011b\u017en\u00edch v\u00edkend\u016f<\/strong>, p\u0159edstavuj\u00ed putovn\u00ed propaga\u010dn\u00ed platformu, kter\u00e1 b\u011bhem 10 m\u011bs\u00edc\u016f zas\u00e1hne n\u011bkter\u00e9 z nejd\u016fle\u017eit\u011bj\u0161\u00edch sv\u011btov\u00fdch trh\u016f.<\/p>\n

V p\u0159\u00edpad\u011b F1 je to obrovsk\u00e1 celosv\u011btov\u00e1 kumulativn\u00ed sledovanost kolem 70 milion\u016f div\u00e1k\u016f na z\u00e1vod<\/strong> a 6 milion\u016f prodan\u00fdch vstupenek na okruz\u00edch v roce 2023<\/strong>, zat\u00edmco v p\u0159\u00edpad\u011b MotoGP je to 20procentn\u00ed n\u00e1r\u016fst televizn\u00ed sledovanosti oproti p\u0159edchoz\u00edmu roku a zhruba 3 miliony fanou\u0161k\u016f na okruz\u00edch, co\u017e jsou \u010d\u00edsla, kter\u00e1 tyto dv\u011b kategorie \u0159ad\u00ed na vrchol sportovn\u00edch nemovitost\u00ed.<\/p>\n

\u017d\u00e1dn\u00e1 jin\u00e1 liga nen\u00ed srovnateln\u00e1, pokud jde o zem\u011bpisn\u00fd dopad a \u010detnost ud\u00e1lost\u00ed. Stejn\u00e9 presti\u017ei se t\u011b\u0161\u00ed pouze olympijsk\u00e9 hry<\/strong> a mistrovstv\u00ed sv\u011bta<\/strong>, kter\u00e9 se v\u0161ak konaj\u00ed ve \u010dty\u0159let\u00e9 periodicit\u011b, zat\u00edmco Liga mistr\u016f<\/strong> se hraje v\u00fdhradn\u011b na evropsk\u00e9 p\u016fd\u011b.<\/p>\n

Jak\u00e9 jsou hlavn\u00ed rozd\u00edly mezi ob\u011bma \u0161ampion\u00e1ty? P\u0159ehl\u00eddka<\/strong><\/h2>\n

Oba \u0161ampion\u00e1ty se od sebe z\u00e1sadn\u011b li\u0161\u00ed<\/strong> a nab\u00edzej\u00ed pod\u00edvanou, kter\u00e1 se od sebe li\u0161\u00ed povahou vozidel, d\u00e9lkou z\u00e1vod\u016f a jednoduchost\u00ed (nebo v p\u0159\u00edpad\u011b F1 komplikovanost\u00ed) z\u00e1vod\u016f. 45minutov\u00fd z\u00e1vodn\u00ed \u010das MotoGP je ide\u00e1ln\u00ed pro udr\u017een\u00ed vysok\u00e9 pozornosti div\u00e1k\u016f<\/strong> a po\u010det a kvalita p\u0159edj\u00ed\u017ed\u011bc\u00edch akc\u00ed zaji\u0161\u0165uje vysok\u00e9 nap\u011bt\u00ed p\u0159i ka\u017ed\u00e9m z\u00e1vod\u011b, Zaveden\u00ed sprintov\u00e9ho z\u00e1vodu v sobotu<\/strong><\/a> je\u0161t\u011b v\u00edce pos\u00edlilo tyto vlastnosti a MotoGP se tak stala pokud mo\u017eno je\u0161t\u011b poutav\u011bj\u0161\u00ed, proto\u017ee se postarala o obsahov\u011b bohat\u00fd v\u00edkend, kter\u00fd maxim\u00e1ln\u011b vyu\u017eil potenci\u00e1ln\u011b m\u00e9n\u011b zaj\u00edmav\u00fd den.<\/p>\n

Formule 1 je slo\u017eit\u011bj\u0161\u00ed, strategie souvisej\u00edc\u00ed s pneumatikami jsou pro m\u00e9n\u011b zku\u0161enou ve\u0159ejnost t\u011b\u017eko pochopiteln\u00e9, a nav\u00edc hroz\u00ed, \u017ee po\u0161kod\u00ed i Pirelli, kter\u00e9 je v souvislosti s degradac\u00ed pneumatik neust\u00e1le zmi\u0148ov\u00e1no (bylo by zaj\u00edmav\u00e9 se v tomto bod\u011b zeptat odborn\u00edka na neuromarketing, zda se proj\u00ed\u017ed\u011bn\u00e1 zpr\u00e1va neusad\u00ed negativn\u011b v pam\u011bti fanou\u0161k\u016f). Je pravda, \u017ee po\u010det p\u0159edj\u00ed\u017ed\u011bn\u00ed je vysok\u00fd, ale fanou\u0161ci oce\u0148uj\u00ed sp\u00ed\u0161e p\u0159edj\u00ed\u017ed\u011bn\u00ed kolo na kolo, p\u0159i brzd\u011bn\u00ed, ne\u017e to, kter\u00e9 up\u0159ednost\u0148uje syst\u00e9m DRS<\/a> uprost\u0159ed rovinky. D\u00e9lka z\u00e1vodu, velikost voz\u016f a p\u0159\u00edtomnost n\u011bkter\u00fdch obzvl\u00e1\u0161t\u011b klikat\u00fdch m\u011bstsk\u00fdch okruh\u016f nejsou v\u017edy z\u00e1rukou vzru\u0161uj\u00edc\u00ed pod\u00edvan\u00e9.<\/p>\n

\"\"<\/strong><\/h2>\n

F1 vs MotoGP<\/strong><\/h2>\n

Po\u010det z\u00e1jemc\u016f o oba \u0161ampion\u00e1ty jde ruku v ruce s popularitou dvoukolov\u00fdch a \u010dty\u0159kolov\u00fdch vozidel.<\/p>\n

Co se t\u00fd\u010de popularity, odr\u00e1\u017eej\u00ed ligy velikost sv\u00fdch odv\u011btv\u00ed: automobilov\u00fd<\/strong> pr\u016fmysl m\u011bl v roce 2021 hodnotu 2,86 bilionu dolar\u016f<\/strong> a nad\u00e1le pomalu roste, zat\u00edmco dvoukolov\u00fd pr\u016fmysl by m\u011bl v roce 2024 dos\u00e1hnout 145,5 miliardy dolar\u016f. Dvoukolky a \u010dty\u0159kolky jsou v\u00edce \u010di m\u00e9n\u011b popul\u00e1rn\u00ed podle jejich roz\u0161\u00ed\u0159en\u00ed v p\u0159\u00edslu\u0161n\u00e9 geografick\u00e9 oblasti. Indie a jihov\u00fdchodn\u00ed Asie<\/strong> jsou v sou\u010dasn\u00e9 dob\u011b oblastmi nejv\u011bt\u0161\u00ed expanze a popularity MotoGP d\u00edky impozantn\u00edmu po\u010dtu prodan\u00fdch motocykl\u016f. V Indon\u00e9sii, na Filip\u00edn\u00e1ch, ve Vietnamu, Thajsku a Indii je motocykl hlavn\u00edm dopravn\u00edm prost\u0159edkem<\/strong> a z\u00e1jem je zde velmi siln\u00fd.<\/p>\n

Na druhou stranu m\u00e1 F1 obecn\u011b v\u011bt\u0161\u00ed oblibu, a to je\u0161t\u011b v\u011bt\u0161\u00ed na solidn\u011bj\u0161\u00edch a vysp\u011blej\u0161\u00edch trz\u00edch, tj. v Evrop\u011b, obou Amerik\u00e1ch, Spojen\u00fdch arabsk\u00fdch emir\u00e1tech, Austr\u00e1lii, \u010c\u00edn\u011b a Japonsku, kter\u00e9 jsou ba\u0161tami t\u00e9to discipl\u00edny. O\u010dek\u00e1v\u00e1 se, \u017ee Afrika, kter\u00e1 v minulosti hostila F1 na historick\u00e9m okruhu Kyalami, se vr\u00e1t\u00ed.<\/p>\n

Kdo m\u00e1 \u00fa\u010dinn\u011bj\u0161\u00ed strategii, kter\u00e1 zm\u00edr\u0148uje vzestupy a p\u00e1dy jak\u00e9hokoli sportovn\u00edho produktu?<\/strong><\/h2>\n

Formule 1 a t\u00fdmy, kter\u00e9 se j\u00ed \u00fa\u010dastn\u00ed, bez ohledu na to, \u017ee jsou p\u0159\u00edmou emanac\u00ed automobilky, maj\u00ed podle m\u00e9ho n\u00e1zoru lep\u0161\u00ed komunika\u010dn\u00ed strategii, kter\u00e1 je chr\u00e1n\u00ed p\u0159ed n\u00e1hl\u00fdmi poklesy sledovanosti. T\u00fdmy Formule 1 v\u017edy tla\u010dily na komunikaci sv\u00e9 zna\u010dky a p\u0159\u00edpadn\u00e9ho partnera, zat\u00edmco MotoGP a\u017e p\u0159\u00edli\u0161 \u010dasto spol\u00e9hala na jezdce a jeho charisma<\/strong>. Je to pravd\u011bpodobn\u011b tak\u00e9 d\u016fsledek zv\u00fd\u0161en\u00e9 viditelnosti jezdce na dvou kolech, kter\u00fd je pln\u011b odhalen, a proto je pro n\u011bj ve\u0161ker\u00e1 komunikace i b\u011bhem z\u00e1vodu d\u016fle\u017eit\u011bj\u0161\u00ed.<\/p>\n

Realita v\u0161ak diktuje, \u017ee \u0159idi\u010di odch\u00e1zej\u00ed, zat\u00edmco t\u00fdmy z\u016fst\u00e1vaj\u00ed, a tato komunikace zam\u011b\u0159en\u00e1 na hv\u011bzdy nutn\u011b vytv\u00e1\u0159\u00ed vzestupy a p\u00e1dy, kter\u00fdm je obt\u00ed\u017en\u00e9 \u010delit. <\/strong>Tak\u017ee kdy\u017e Schumacher opust\u00ed Ferrari<\/strong>, Vettel Aston Martin<\/strong> nebo Hamilton Mercedes<\/strong>, t\u00fdmy z\u016fstanou ve vn\u00edm\u00e1n\u00ed fanou\u0161k\u016f stejn\u00e9 a \u0161ampion\u00e1t nezaznamen\u00e1 \u017e\u00e1dn\u00fd pokles. Naopak kdy\u017e \u0161ampion MotoGP odejde do d\u016fchodu<\/strong> nebo zm\u011bn\u00ed dres, vn\u00edman\u00e1 hodnota t\u00fdmu nebo cel\u00e9ho hnut\u00ed okam\u017eit\u011b utrp\u00ed, sta\u010d\u00ed si vzpomenout na Valentin\u016fv odchod do d\u016fchodu a okam\u017eit\u00fd pokles z\u00e1jmu. Je t\u0159eba tak\u00e9 dodat, \u017ee nen\u00ed mo\u017en\u00e9 napl\u00e1novat objeven\u00ed talentu, kter\u00fd m\u00e1 nejen rychlost na trati, ale tak\u00e9 charisma a postavu Valentina Rossiho.<\/p>\n

MotoGP, a t\u00edm sp\u00ed\u0161e t\u00fdmy, by m\u011bly v\u00edce tla\u010dit na svou identitu a d\u00e1t do pop\u0159ed\u00ed sv\u016fj vlastn\u00ed byznys, aby zm\u00edrnily riziko, \u017ee odchod jezdce do d\u016fchodu sp\u00ed\u0161e ne\u017e konec jeho sportovn\u00ed kari\u00e9ry zp\u016fsob\u00ed ot\u0159esy v cel\u00e9 struktu\u0159e.<\/p>\n

\"formula-1-sponzorstv\u00ed-red-bull\"<\/strong><\/h2>\n

Rozd\u00edly na trhu sponzoringu mezi ob\u011bma ligami <\/strong><\/h2>\n

V F1 je tak\u00e9 obt\u00ed\u017en\u00e9 vstoupit, proto\u017ee vstupn\u00ed ceny jsou p\u011btkr\u00e1t a\u017e desetkr\u00e1t vy\u0161\u0161\u00ed ne\u017e v MotoGP<\/strong>. V MotoGP jsou n\u011bkter\u00e9 livreje, dokonce i titulovan\u00fdch v\u00fdrobc\u016f, sm\u011bsic\u00ed n\u00e1lepek a sponzor\u016f v\u0161ech velikost\u00ed a tvar\u016f, \u0160ampion\u00e1t dvoukolek se prod\u00e1v\u00e1 hlavn\u011b v jihoevropsk\u00fdch zem\u00edch nebo sponzor\u016fm, kte\u0159\u00ed maj\u00ed o tyto oblasti z\u00e1jem. Indie, Thajsko a Indon\u00e9sie jsou oblasti, kter\u00e9 se v lize rozv\u00edjej\u00ed a zdaj\u00ed se b\u00fdt velmi perspektivn\u00ed. Snem z\u016fst\u00e1v\u00e1 dobyt\u00ed americk\u00e9ho trhu<\/strong>, co\u017e by mohlo v\u00e9st k n\u00e1r\u016fstu popularity a v\u00fdrazn\u00e9mu zv\u00fd\u0161en\u00ed p\u0159\u00edjm\u016f.<\/p>\n

Lo\u0148sk\u00e9 jmenov\u00e1n\u00ed Dana Rossomonda, kter\u00fd p\u0159i\u0161el z NBA<\/strong>, kde zast\u00e1val pozici senior viceprezidenta pro glob\u00e1ln\u00ed partnerstv\u00ed a m\u00e9dia, do funkce \u0159editele pro p\u0159\u00edjmy spole\u010dnosti Dorna<\/strong> ukazuje, \u017ee se jedn\u00e1 o cestu vp\u0159ed. Debut americk\u00e9ho t\u00fdmu v roce 2024 n\u00e1m d\u00e1v\u00e1 dal\u0161\u00ed nad\u011bji, \u017ee se tento c\u00edl m\u016f\u017ee v budoucnu poda\u0159it.<\/p>\n

\u0160ampion\u00e1t F1 v\u0161ude komer\u010dn\u011b usp\u011bl, k \u010demu\u017e p\u0159isp\u011bla zv\u00fd\u0161en\u00e1 popularita \u010dty\u0159kolek a n\u011bkolik proz\u00edrav\u00fdch komunika\u010dn\u00edch tah\u016f, kter\u00e9 mu v posledn\u00edch letech otev\u0159ely dve\u0159e do USA (Drive to Survive a p\u0159edev\u0161\u00edm v\u011bt\u0161\u00ed vyu\u017e\u00edv\u00e1n\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed).<\/p>\n

Aerodynamika v MotoGP a zm\u011bny pneumatik ve Formuli 1<\/a>, jsme si opravdu jisti, \u017ee je pot\u0159ebujeme?<\/strong><\/h2>\n

Ne, podle m\u00e9ho n\u00e1zoru ne, mus\u00edte zjednodu\u0161it z r\u016fzn\u00fdch d\u016fvod\u016f<\/strong>. F1 je p\u0159\u00edli\u0161 slo\u017eit\u00e1 na to, aby se dala \u010d\u00edst: kdo jde na tra\u0165 a nem\u016f\u017ee vyu\u017e\u00edt \u017eiv\u00e9ho koment\u00e1\u0159e, nepochop\u00ed, co se d\u011bje.<\/p>\n

V MotoGP neznamen\u00e1 p\u0159\u00edtomnost raket v\u011bt\u0161\u00ed pod\u00edvanou… z obou vysok\u00fdch rychlost\u00ed pouze zvy\u0161uje nebezpe\u010d\u00ed.<\/p>\n

Co lze ud\u011blat pro zlep\u0161en\u00ed p\u0159ehl\u00eddky a o\u017eiven\u00ed \u0161ampion\u00e1tu? Nevy\u017e\u00e1dan\u00fd recept, ale m\u00e1m chu\u0165 ho d\u00e1t.<\/strong><\/h2>\n

Pokud jde o F1 <\/strong>, sta\u010d\u00ed<\/strong> p\u00e1r zm\u011bn, u\u017e \u017e\u00e1dn\u00e9 v\u00fdm\u011bny pneumatik<\/strong> (chceme je kulat\u00e9, \u010dern\u00e9 a trvanliv\u00e9, jako to d\u011blaj\u00ed norm\u00e1ln\u00ed lid\u00e9, kdy\u017e jdou m\u011bnit ty na sv\u00e9m aut\u011b), ocelov\u00e9 brzdy, aby se prodlou\u017eila brzdn\u00e1 dr\u00e1ha, i mal\u00fd rozd\u00edl mezi jezdci by se umocnil a vedl by k p\u0159edj\u00ed\u017ed\u011bn\u00ed na brzd\u00e1ch a ne v polovin\u011b rovinky.<\/p>\n

MotoGP<\/strong><\/a> – Div\u00e1k si nem\u016f\u017ee uv\u011bdomit a nezakl\u00e1d\u00e1 svou v\u00e1\u0161e\u0148 na nejvy\u0161\u0161\u00ed rychlosti, ale na souboj\u00edch a p\u0159edj\u00ed\u017ed\u011bn\u00ed. V\u0161e, co sni\u017euje p\u0159edj\u00ed\u017ed\u011bc\u00ed schopnosti a obratnost motocyklu t\u00edm, \u017ee naru\u0161uje jeho podstatu, by m\u011blo b\u00fdt odstran\u011bno ve prosp\u011bch m\u00e9n\u011b extr\u00e9mn\u00edch \u0159e\u0161en\u00ed. Sni\u017eov\u00e1n\u00ed v\u00fdkonu motoru do ni\u017e\u0161\u00edch rychlost\u00ed je spr\u00e1vn\u00e9<\/strong>, ale pokud to bude pokra\u010dovat, syst\u00e9my se stanou nedostate\u010dn\u00fdmi a s nedostate\u010dn\u00fdmi \u00fanikov\u00fdmi cestami, kter\u00e9 by zaru\u010dily bezpe\u010dnost.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u010c\u00edsla, kalend\u00e1\u0159e a publikum Formule 1 a MotoGP p\u0159edstavuj\u00ed to nejlep\u0161\u00ed z motoristick\u00e9ho sportu na dvou i \u010dty\u0159ech kolech. Oba \u0161ampion\u00e1ty, kter\u00e9 se konaj\u00ed 24, resp. 21 sout\u011b\u017en\u00edch v\u00edkend\u016f, p\u0159edstavuj\u00ed putovn\u00ed propaga\u010dn\u00ed platformu, kter\u00e1 b\u011bhem 10 m\u011bs\u00edc\u016f zas\u00e1hne n\u011bkter\u00e9 z nejd\u016fle\u017eit\u011bj\u0161\u00edch sv\u011btov\u00fdch trh\u016f. V p\u0159\u00edpad\u011b F1 je to obrovsk\u00e1 celosv\u011btov\u00e1 kumulativn\u00ed sledovanost kolem 70 milion\u016f […]<\/p>\n","protected":false},"author":14,"featured_media":196118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229,20228],"tags":[],"class_list":["post-242812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nFormule 1 vs MotoGP . Hled\u00e1me recept na \u00fasp\u011bch.<\/title>\n<meta name=\"description\" content=\"\u0160ampion\u00e1t zam\u011b\u0159en\u00fd na t\u00fdm a \u0161ampion\u00e1t zam\u011b\u0159en\u00fd na hv\u011bzdy. tyto dv\u011b kategorie se z\u00e1sadn\u011b li\u0161\u00ed a nab\u00edzej\u00ed v\u00fdkony na opa\u010dn\u00fdch p\u00f3lech.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/formula1-vs-motogp-a-sampion-team-oriented-against-champion-star-oriented-searching-for-the-formula-of-success\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formule1 vs. MotoGP. \u0160ampion\u00e1t zam\u011b\u0159en\u00fd na t\u00fdm a \u0161ampion\u00e1t zam\u011b\u0159en\u00fd na hv\u011bzdy. 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