{"id":242841,"date":"2024-03-20T11:03:10","date_gmt":"2024-03-20T10:03:10","guid":{"rendered":"https:\/\/rtrsports.com\/vyhody-nevyhody-sponzorstvi-sport\/"},"modified":"2025-07-14T12:32:10","modified_gmt":"2025-07-14T10:32:10","slug":"vyhody-nevyhody-sponzorstvi-sport","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/vyhody-sportovniho-sponzoringu\/","title":{"rendered":"Jak\u00e9 jsou v\u00fdhody sportovn\u00edho sponzoringu?"},"content":{"rendered":"<p><a href=\"https:\/\/rtrsports.com\/blog\/marketing-sportivo\/le-7-domande-fondamentali-avvicinarsi-alla-sponsorizzazione\/\">Pokud uva\u017eujete o investici do <strong>sportovn\u00edho sponzoringu<\/strong><\/a>, je d\u016fle\u017eit\u00e9 p\u0159esn\u011b v\u011bd\u011bt, jak\u00fdch <strong>obchodn\u00edch v\u00fdhod<\/strong> m\u016f\u017eete dos\u00e1hnout.<\/p>\n<p>Jednou z ot\u00e1zek, kter\u00e9 jste si ji\u017e jist\u011b polo\u017eili, je, jak v\u00e1m <strong>sportovn\u00ed sponzoring<\/strong> m\u016f\u017ee pomoci oslovit va\u0161e potenci\u00e1ln\u00ed <strong>z\u00e1kazn\u00edky.<\/strong> Nebo jak m\u016f\u017eete zlep\u0161it <strong>n\u00e1vratnost investic<\/strong>. Nebo, co\u017e je je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed, jak m\u016f\u017eete co nejl\u00e9pe a nejp\u0159esn\u011bji vyu\u017e\u00edt v\u0161ech <strong>v\u00fdhod sponzoringu<\/strong> v marketingov\u00e9m pl\u00e1nu.<\/p>\n<p>Pokus\u00edme se v\u00e1m co nejl\u00e9pe vysv\u011btlit <strong>v\u00fdhody investic do<\/strong> t\u00e9to oblasti podnik\u00e1n\u00ed.<\/p>\n<h2>Sponzoring ve sportu: \u00fa\u010dinn\u00fd a modern\u00ed marketingov\u00fd n\u00e1stroj<\/h2>\n<p>Podle studie spole\u010dnosti <strong>Infiniti Research Limited<\/strong> zve\u0159ejn\u011bn\u00e9 v l\u00e9t\u011b 2022 se o\u010dek\u00e1v\u00e1, \u017ee celosv\u011btov\u00fd pr\u016fmysl sportovn\u00edho sponzoringu vzroste v obdob\u00ed 2022-2026 o 44,99 miliardy dolar\u016f se slo\u017eenou ro\u010dn\u00ed m\u00edrou r\u016fstu 18,55 %. Toto p\u016fsobiv\u00e9 \u010d\u00edslo dokl\u00e1d\u00e1 \u00fa\u010dinnost sportovn\u00edho sponzoringu v sou\u010dasn\u00e9m marketingov\u00e9m sc\u00e9n\u00e1\u0159i.<\/p>\n<p>Vzhledem k tomu, \u017ee sportovn\u00ed fanou\u0161ci na cel\u00e9m sv\u011bt\u011b maj\u00ed d\u00edky placen\u00fdm slu\u017eb\u00e1m, OTTS a soci\u00e1ln\u00edm m\u00e9di\u00edm st\u00e1le lep\u0161\u00ed a snadn\u011bj\u0161\u00ed p\u0159\u00edstup ke sportovn\u00edm ud\u00e1lostem, <strong>roste po\u010det a hloubka<\/strong> sponzorsk\u00fdch <strong>p\u0159\u00edle\u017eitost\u00ed,<\/strong> kter\u00e9 sponzor\u016fm nab\u00edzej\u00ed \u0159adu v\u00fdhod a mo\u017enost\u00ed zapojen\u00ed.<\/p>\n<p>Sponzoring se samoz\u0159ejm\u011b za posledn\u00edch 20 let zm\u011bnil, a to na\u0161t\u011bst\u00ed stejn\u011b jako sportovn\u00ed odv\u011btv\u00ed. A\u010dkoli je sponzoring ve sportu st\u00e1le mimo\u0159\u00e1dn\u011b \u00fa\u010dinn\u00fdm zp\u016fsobem, jak budovat pov\u011bdom\u00ed o zna\u010dce a z\u00edskat rychl\u00fd p\u0159\u00edstup k fanou\u0161kovsk\u00e9 z\u00e1kladn\u011b, sport dnes vynik\u00e1 pr\u00e1v\u011b vytv\u00e1\u0159en\u00edm pozitivn\u00ed, zdrav\u00e9 image zna\u010dek a spole\u010dnost\u00ed a vytv\u00e1\u0159en\u00edm a zpen\u011b\u017eov\u00e1n\u00edm poutav\u00e9ho obsahu a vypr\u00e1v\u011bn\u00edm p\u0159\u00edb\u011bh\u016f.<\/p>\n<h2>V\u00fdhody sponzoringu pro va\u0161i firmu<\/h2>\n<p>Jak uvid\u00edme, <strong>p\u0159\u00ednosy sponzoringu<\/strong> jsou \u010detn\u00e9. A v\u00fdhody, kter\u00e9 z\u00edsk\u00e1te, a\u0165 u\u017e <strong>sponzoring<\/strong> v <strong>MotoGP<\/strong>, nebo v jin\u00e9 <strong>motoristick\u00e9<\/strong> discipl\u00edn\u011b, nebo v jak\u00e9mkoli jin\u00e9m sportu, nesouvisej\u00ed v\u00fdhradn\u011b s prost\u00fdm <strong>pov\u011bdom\u00edm o zna\u010dce<\/strong>.<br \/>\n<strong>Zviditeln\u011bn\u00ed<\/strong> je \u0161pi\u010dkou ledovce, je jist\u011b velmi d\u016fle\u017eit\u00e9 a je to z\u0159ejm\u00e1 v\u00fdhoda, kterou si ka\u017ed\u00fd okam\u017eit\u011b uv\u011bdom\u00ed, ale je jich mnohem v\u00edce.<\/p>\n<h2>Kampan\u011b vyu\u017eiteln\u00e9 na v\u00edce platform\u00e1ch<\/h2>\n<p>La <strong>Sportovn\u00ed sponzoring<\/strong> je dokonale spojen s <strong>viditelnost\u00ed<\/strong> d\u00edky mas\u00e1m lid\u00ed, kte\u0159\u00ed sleduj\u00ed <strong>t\u00fdmy,<\/strong> <strong>turnaje,<\/strong> <strong>mistrovstv\u00ed <\/strong>&#8211; a\u0165 u\u017e chod\u00ed na stadion nebo na sout\u011b\u017ee, nebo jako div\u00e1ci u televize \u010di prost\u0159ednictv\u00edm soci\u00e1ln\u00edch m\u00e9di\u00ed.<br \/>\n<strong>Publikum<\/strong> \u010dasto vyu\u017e\u00edv\u00e1 kombinaci <strong>r\u016fzn\u00fdch kan\u00e1l\u016f (a za\u0159\u00edzen\u00ed),<\/strong> aby z\u00edskalo v\u00edce informac\u00ed.<br \/>\nTo znamen\u00e1, \u017ee va\u0161e zna\u010dka m\u00e1 jedine\u010dnou p\u0159\u00edle\u017eitost p\u0159ed ud\u00e1lost\u00ed i po n\u00ed upoutat jejich pozornost, t\u0159eba kdy\u017e diskutuj\u00ed o n\u011bjak\u00e9m rozhodnut\u00ed nebo sd\u00edlej\u00ed n\u011bjakou zaj\u00edmavost.<\/p>\n<p><strong>C\u00edlen\u00ed<\/strong> p\u0159ed, b\u011bhem a po ud\u00e1losti, a to jak fyzicky, tak online, v o\u010dek\u00e1v\u00e1n\u00ed budouc\u00edch sout\u011b\u017e\u00ed\/hry\/\u0161ampion\u00e1t\u016f, je \u00fa\u010dinn\u00fdm zp\u016fsobem, jak udr\u017eet pozornost potenci\u00e1ln\u00edho z\u00e1kazn\u00edka po dlouhou dobu. A m\u011blo by b\u00fdt prov\u00e1d\u011bno pomoc\u00ed platformy, kter\u00e1 je jim zn\u00e1m\u00e1. nap\u0159. na Facebooku nebo Instagramu.<\/p>\n<p>\u010c\u00edm \u010dast\u011bji <strong>va\u0161i zna\u010dku uvid\u00ed<\/strong>, t\u00edm v\u00edce jim bude pov\u011bdom\u00e1 a t\u00edm v\u00edce si ji budou v\u017edy spojovat se sportem, kter\u00fd je bav\u00ed a kter\u00fd sleduj\u00ed.<\/p>\n<p>M\u00e1te tak skv\u011blou p\u0159\u00edle\u017eitost <strong>zapojit se do konverzace<\/strong>, poskytovat fanou\u0161k\u016fm relevantn\u00ed informace, vybudovat si rozs\u00e1hlou <strong>datab\u00e1zi<\/strong> a m\u00edt s nimi <strong>p\u0159\u00edm\u00fd vztah<\/strong>. <strong>Sport<\/strong> a <strong>vypr\u00e1v\u011bn\u00ed p\u0159\u00edb\u011bh\u016f<\/strong> se mohou spojit a obohatit va\u0161i soci\u00e1ln\u00ed platformu; <a href=\"https:\/\/rtrsports.com\/blog\/sponsorizzazioni-sportive\/diritti-di-immagine-sponsorizzazione\/\">m\u00e1te k dispozici exkluzivn\u00ed obsah, kter\u00fd m\u016f\u017eete vyu\u017e\u00edt k podn\u00edcen\u00ed <strong>v\u00e1\u0161n\u011b va\u0161ich z\u00e1kazn\u00edk\u016f<\/strong>.<\/a><\/p>\n<h2>C\u00edlen\u00e1 demografick\u00e1 skupina<\/h2>\n<p><strong>Demografick\u00e9<\/strong> \u00fadaje o lidech, kte\u0159\u00ed si kupuj\u00ed vstupenky, zaj\u00edmaj\u00ed se o sport a mluv\u00ed o n\u011bm online, jsou snadno dostupn\u00e9 a t\u00fdmy je mohou vyu\u017e\u00edt pro sv\u00e9 vlastn\u00ed <strong>marketingov\u00e9<\/strong> aktivity <strong>.<br \/>\n<\/strong> <strong>Zna\u010dky zapojen\u00e9 do <a href=\"https:\/\/rtrsports.com\/blog\/sponsorizzazioni-sportive\/piano-di-sponsorizzazione\/\">sponzorsk\u00fdch aktivac\u00ed<\/a><\/strong>se mohou dostat do kontaktu se svou fanou\u0161kovskou z\u00e1kladnou a m\u00edt z toho obchodn\u00ed prosp\u011bch. \u010c\u00edm bl\u00ed\u017ee je demografick\u00e1 struktura ide\u00e1ln\u00ed c\u00edlov\u00e9 skupiny fanou\u0161k\u016f t\u00fdmu sponzora, <strong>t\u00edm vy\u0161\u0161\u00ed je n\u00e1vratnost investice<\/strong>.<\/p>\n<p>D\u016fkladn\u00e1 znalost c\u00edlov\u00e9 skupiny (v tomto p\u0159\u00edpad\u011b sportovn\u00edch fanou\u0161k\u016f) d\u00e1v\u00e1 zna\u010dce mo\u017enost pe\u010dliv\u011b zvolit discipl\u00ednu, kter\u00e1 m\u016f\u017ee &#8211; prost\u0159ednictv\u00edm sponzoringu &#8211; vytvo\u0159it siln\u00e9 pouto s fanou\u0161ky, kte\u0159\u00ed maj\u00ed z\u00e1jem o jej\u00ed produkt\/slu\u017ebu, t\u00edm, \u017ee je zapoj\u00ed v p\u0159esn\u00fdch okam\u017eic\u00edch, aby je p\u0159em\u011bnila na z\u00e1kazn\u00edky.<\/p>\n<h2>B2B a firemn\u00ed pohostinstv\u00ed<\/h2>\n<p>Z hlediska <strong>B2B<\/strong> nelze p\u0159\u00ednosy sponzoringu podce\u0148ovat. Vysok\u00e1 \u00farove\u0148 <strong>firemn\u00ed pohostinnosti<\/strong> s gurm\u00e1nsk\u00fdm j\u00eddlem, p\u0159\u00edstupem k hr\u00e1\u010d\u016fm\/jezdc\u016fm a privilegovan\u00fdm v\u00fdhledem je skv\u011bl\u00fdm zp\u016fsobem, jak si h\u00fd\u010dkat sv\u00e9 nejlep\u0161\u00ed klienty nebo v\u00e9st neform\u00e1ln\u00ed obchodn\u00ed rozhovory mimo kancel\u00e1\u0159 v <strong>z\u00e1bavn\u011bj\u0161\u00edm prost\u0159ed\u00ed<\/strong>.<\/p>\n<h2>Kter\u00fd sport m\u00e1 tedy nejv\u011bt\u0161\u00ed obchodn\u00ed v\u00fdhody?<\/h2>\n<p>Posledn\u00ed bod. Jedn\u00edm ze sport\u016f, kter\u00fd prok\u00e1zal a st\u00e1le prokazuje, \u017ee p\u0159in\u00e1\u0161\u00ed velk\u00e9 <strong>komer\u010dn\u00ed v\u00fdhody<\/strong> a<strong> n\u00e1vratnost investic,<\/strong> je zcela jist\u011b <strong>MotoGP.<br \/>\n<\/strong>D\u00edky sv\u00e9 flexibilit\u011b a kalend\u00e1\u0159i o d\u00e9lce 9 m\u011bs\u00edc\u016f a 19 z\u00e1vod\u016f po cel\u00e9m sv\u011bt\u011b nab\u00edz\u00ed <strong>vynikaj\u00edc\u00ed p\u0159\u00edle\u017eitosti k um\u00edst\u011bn\u00ed va\u0161\u00ed zna\u010dky<\/strong> p\u0159ed n\u00e1ro\u010dnou a relevantn\u00ed c\u00edlovou skupinou.<\/p>\n<p>Pokud se chcete dozv\u011bd\u011bt v\u00edce o komer\u010dn\u00edch v\u00fdhod\u00e1ch <strong>sponzoringu<\/strong>, kontaktujte n\u00e1s na <a href=\"mailto:info@rtrsports.com\">adrese info@rtrsports.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pokud uva\u017eujete o investici do sportovn\u00edho sponzoringu, je d\u016fle\u017eit\u00e9 p\u0159esn\u011b v\u011bd\u011bt, jak\u00fdch obchodn\u00edch v\u00fdhod m\u016f\u017eete dos\u00e1hnout. Jednou z ot\u00e1zek, kter\u00e9 jste si ji\u017e jist\u011b polo\u017eili, je, jak v\u00e1m sportovn\u00ed sponzoring m\u016f\u017ee pomoci oslovit va\u0161e potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Nebo jak m\u016f\u017eete zlep\u0161it n\u00e1vratnost investic. Nebo, co\u017e je je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed, jak m\u016f\u017eete co nejl\u00e9pe a nejp\u0159esn\u011bji vyu\u017e\u00edt v\u0161ech [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":158875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238,20228],"tags":[],"class_list":["post-242841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jak\u00e9 jsou v\u00fdhody sportovn\u00edho sponzoringu?<\/title>\n<meta name=\"description\" content=\"Pokud uva\u017eujete o investici do sportovn\u00edho sponzoringu, je d\u016fle\u017eit\u00e9 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