{"id":242844,"date":"2024-03-20T11:10:04","date_gmt":"2024-03-20T10:10:04","guid":{"rendered":"https:\/\/rtrsports.com\/vzorec-nakladu-1-sponzorstvi\/"},"modified":"2026-08-09T09:34:00","modified_gmt":"2026-08-09T07:34:00","slug":"vzorec-nakladu-1-sponzorstvi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/vzorec-nakladu-1-sponzorstvi\/","title":{"rendered":"N\u00e1klady na sponzoring F1 2026: Kolik st\u00e1 b\u00fdt sponzorem t\u00fdmu Formule 1?"},"content":{"rendered":"<div class=\"key-takeaways\">\n<h2>Kl\u00ed\u010dov\u00e9 poznatky<\/h2>\n<ul>\n<li>N\u00e1klady na sponzoring F1 se pohybuj\u00ed od <strong>1,5 milionu a\u017e po v\u00edce ne\u017e 110 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong> v z\u00e1vislosti na tier\u016f t\u00fdmu a kategorii sponzora<\/li>\n<li>Titulni sponzorstv\u00ed (nap\u0159. Aramco\/Aston Martin) dos\u00e1hnou a\u017e <strong>100+ milion\u016f dolar\u016f ro\u010dn\u011b<\/strong><\/li>\n<li>Um\u00edst\u011bn\u00ed loga je kl\u00ed\u010dov\u00fdm faktorem ceny: kryt motoru je nejdra\u017ej\u0161\u00ed, n\u00e1sleduj\u00ed bo\u010dn\u00ed pod\u00e9, nos a zadn\u00ed k\u0159\u00eddlo<\/li>\n<li>Mal\u00e9 a st\u0159edn\u00ed firmy i B2B zna\u010dky mohou vstoupit jako partner p\u0159idru\u017een\u00fd od <strong>1,5 milionu dolar\u016f ro\u010dn\u011b<\/strong><\/li>\n<li>Sponzoring F1 je komplexn\u00ed marketingov\u00e1 investice zahrnuj\u00edc\u00ed mediov\u00e1 vystoupen\u00ed, hospitalitu, digit\u00e1ln\u00ed aktivaci i B2B networking<\/li>\n<\/ul>\n<\/div>\n<div class=\"new-blog-inline-cta\">Zva\u017eujete sponzoring F1? RTR Sports v\u00e1m nav\u0159hne strategii, kter\u00e1 odpov\u00edd\u00e1 va\u0161emu rozpo\u010dtu a c\u00edl\u016fm. <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">V\u00edce o sponzoringu F1<\/a><\/div>\n<h2>N\u00e1klady na sponzoring F1: P\u0159ehled<\/h2>\n<p>Formule 1 je jednou z nejv\u00fdhodn\u011bj\u0161\u00edch sponzorsk\u00fdch platform ve sportovn\u00edm sv\u011bt\u011b. S 23 z\u00e1vody ro\u010dn\u011b, vys\u00edl\u00e1n\u00edm ve v\u00edce ne\u017e 190 zem\u00edch a p\u0159ibli\u017en\u011b 500 miliony f&#8216; F1 nab\u00edz\u00ed glob\u00e1ln\u00edm zna\u010dk\u00e1m nev\u00eddan\u00e9 mo\u017enosti expozice. Ale kolik to vlastn\u011b st\u00e1?<\/p>\n<p>N\u00e1klady na sponzoring F1 z\u00e1visej\u00ed na \u0159ad\u011b faktor\u016f: na ti\u011bru t\u00fdmu, kategorii sponzora, pozici loga, d\u00e9lce smlouvy a aktivac\u00edch. V tomto \u010dl\u00e1nku rozeb\u00edr\u00e1me aktu\u00e1ln\u00ed strukturu n\u00e1klad\u016f pro sez\u00f3nu 2026.<\/p>\n<h2>Ti\u011brov\u00e1 struktura t\u00fdm\u016f F1 a n\u00e1klady na sponzoring<\/h2>\n<p>Desetice t\u00fdm\u016f F1 se li\u0161\u00ed tr\u017en\u00ed hodnotou a konkurenceschopnost\u00ed, co\u017e se prom\u00edt\u00e1 i do cen sponzoringu. V odvtv\u00ed se zpravidla rozli\u0161uj\u00ed t\u0159i tiery.<\/p>\n<h3>Tier 1: P\u0159\u00e9miov\u00e9 t\u00fdmy<\/h3>\n<p>Red Bull, Ferrari, Mercedes a McLaren. Titulni sponzorstvo st\u00e1 <strong>50\u201390 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong>, prim\u00e1rn\u00ed partnerstvo <strong>30\u201350 milion\u016f dolar\u016f<\/strong>.<\/p>\n<h3>Tier 2: Midfield t\u00fdmy<\/h3>\n<p>Alpine, Aston Martin, Williams a dal\u0161\u00ed. Titulni sponzorstvo se pohybuje okolo <strong>20\u201340 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong>.<\/p>\n<h3>Tier 3: Backmarker t\u00fdmy<\/h3>\n<p>Nejdostupn\u011bj\u0161\u00ed vstup do F1, titulni sponzorstvo od <strong>10\u201320 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong>.<\/p>\n    <div class=\"new-blog-stats-bar\">\r\n            <\/div>\r\n    \n<h2>Um\u00edst\u011bn\u00ed loga a ceny<\/h2>\n<p>Pozice loga na voze F1 je p\u0159\u00edsn\u011b ocen\u011bna podle mediov\u00e9 expozice a visibility. N\u00ed\u017ee jsou hlavn\u00ed m\u00edsta um\u00edst\u011bn\u00ed s orientac\u010dn\u00edmi cenami.<\/p>\n<h3>Kryt motoru (oblast halo)<\/h3>\n<p>Nejfrekventovan\u011bj\u0161\u00ed z\u00e1b\u011br kamer. U pr\u00e9miov\u00fdch t\u00fdm\u016f <strong>20\u201350 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong>.<\/p>\n<h3>Nos vozu<\/h3>\n<p>V\u017edy viditeln\u00fd v p\u0159edn\u00edch z\u00e1b\u011brech. <strong>5\u201320 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong>.<\/p>\n<h3>Bo\u010dn\u00ed pod\u00e9<\/h3>\n<p>Velk\u00e1 plocha pro logo. <strong>3\u201310 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong>.<\/p>\n<h3>Zadn\u00ed k\u0159\u00eddlo<\/h3>\n<p>Dobr\u00e1 viditelnost v z\u00e1b\u011brech ze zatk\u00e1\u010den\u00ed. <strong>2\u20138 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong>.<\/p>\n<h3>P\u0159ilba a kombineza jezdce<\/h3>\n<p>Person\u00e1ln\u00ed sponzoring jezdce. <strong>1\u20135 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong>.<\/p>\n<h2>Reklamn\u00ed prostor na voze F1<\/h2>\n<p>V\u016fz F1 je pojezdn\u00ed reklamn\u00ed mediem. Ka\u017ed\u00fd voz m\u00e1 p\u0159ibli\u017en\u011b 15\u201320 kl\u00ed\u010dov\u00fdch reklamn\u00edch ploch s r\u016fznou cenou. Podle <a href=\"https:\/\/www.relometrics.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Relo Metrics<\/a> sponzo\u0159i top t\u00fdm\u016f z\u00edskaj\u00ed b\u011bhem jednoho sez\u00f3ny mediovou expozici v hodnot\u011b stovek milion\u016f dolar\u016f.<\/p>\n<p>McLaren\u016fv sponzorsk\u00fd portfolio za sez\u00f3nu 2025 zaznamenal mimo\u0159\u00e1dn\u011b vysok\u00e9 hodnoty expozice d\u00edky z\u00edsk\u00e1n\u00ed mistrovsk\u00e9ho titulu. Sponzoring Oracle u Red Bullu (2021\u20132024) byl odhadnut na cca 100 milion\u016f dolar\u016f ro\u010dn\u011b \u2014 n\u00e1vrat\u010dnost pr\u00fd investici v\u00fdrazn\u011b p\u0159ekro\u010dila.<\/p>\n<h2>Typy sponzoringu F1 a jejich n\u00e1klady<\/h2>\n<h3>Titulni sponzorstvo<\/h3>\n<p>Jm\u00e9no zna\u010dky je sou\u010d\u00e1st\u00ed n\u00e1zvu t\u00fdmu. <strong>50\u2013110 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong>. P\u0159\u00edklad: Aramco \u00d7 Aston Martin (odhadem 80 milion\u016f dolar\u016f ro\u010dn\u011b).<\/p>\n<h3>P\u0159\u00e9miov\u00e9 partnerstvo<\/h3>\n<p>Druh\u00e1 nejvy\u0161\u0161\u00ed \u00farove\u0148, kl\u00ed\u010dov\u00e1 expozice. <strong>15\u201350 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong>.<\/p>\n<h3>Ofici\u00e1ln\u00ed partnerstvo<\/h3>\n<p>Exkluzivita v dan\u00e9 kategorii. <strong>5\u201315 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong>.<\/p>\n<h3>P\u0159idru\u017een\u00e9 partnerstvo<\/h3>\n<p>Vstupn\u00ed bod do ekosyst\u00e9mu F1. <strong>1,5\u20135 milion\u016f dolar\u016f ro\u010dn\u011b<\/strong>. Ide\u00e1ln\u00ed pro st\u0159edn\u00ed a velk\u00e9 firmy.<\/p>\n<h3>Dodavatelsk\u00e9 partnerstvo<\/h3>\n<p>V\u00fdm\u011bna za zbo\u017e\u00ed nebo slu\u017eby. M\u00e9n\u011b hotovostn\u00ed investice, ale vy\u017eaduje vlastn\u00ed vyjedn\u00e1v\u00e1n\u00ed.<\/p>\n    <div class=\"new-blog-stats-bar\">\r\n            <\/div>\r\n    \n<h2>ROI sponzoringu F1: Jak m\u011b\u0159it n\u00e1vrat investice<\/h2>\n<p>P\u0159i hodnocen\u00ed sponzoringu F1 je t\u0159eba brat v \u00favahu v\u00edce ne\u017e jen mediovou expozici:<\/p>\n<ul>\n<li><strong>Mediov\u00e1 expozan\u010dn\u00ed hodnota (MEV)<\/strong>: M\u011b\u0159\u00ed agentury jako Relo Metrics. Prim\u00e1rn\u00ed partne\u0159i top t\u00fdm\u016f dosahuj\u00ed MEV 3\u20135\u00d7 vy\u0161\u0161\u00ed ne\u017e investice.<\/li>\n<li><strong>B2B networking<\/strong>: P\u0159\u00edstup do Paddock Clubu a hospitalita p\u0159\u00edmo generuj\u00ed obchodn\u00ed p\u0159\u00edle\u017eitosti.<\/li>\n<li><strong>Asociace zna\u010dky<\/strong>: Propojen\u00ed s hodnotami F1 \u2014 technologie, p\u0159esnost, glob\u00e1ln\u00ed ambice.<\/li>\n<li><strong>Digit\u00e1ln\u00ed aktivace<\/strong>: Soci\u00e1ln\u00ed m\u00e9dia, tvorba obsahu, spole\u010dn\u00e9 kampan\u011b s t\u00fdmem.<\/li>\n<\/ul>\n<h2>Jak se st\u00e1t sponzorem F1: Praktick\u00fd pr\u016fvodce<\/h2>\n<p>Ke vstupu do sponzoringu F1 vedou dv\u011b hlavn\u00ed cesty.<\/p>\n<h3>P\u0159\u00edm\u00e9 vyjedn\u00e1v\u00e1n\u00ed<\/h3>\n<p>Kontaktov\u00e1n\u00ed komer\u010dn\u00edho odd\u011blen\u00ed t\u00fdmu p\u0159\u00edmo. Vhodn\u00e9 pro velk\u00e9 zna\u010dky nebo v\u00edcelet\u00e9 smlouvy. Od prvn\u00edho kontaktu k podpisu smlouvy typicky trvaj\u00ed 6\u201318 m\u011bs\u00edc\u016f.<\/p>\n<h3>Sponzoringov\u00e1 agentura<\/h3>\n<p>Spolupr\u00e1ce s agenturou jako <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">RTR Sports<\/a> zaji\u0161\u0165uje p\u0159\u00edstup k t\u00fdm\u016fm, podporu p\u0159i vyjedn\u00e1v\u00e1n\u00ed, \u0159\u00edzen\u00ed aktivac\u00ed a m\u011b\u0159en\u00ed ROI \u2014 v\u0161e na jednom m\u00edst\u011b. Ide\u00e1ln\u00ed pro prvon\u00ed vstup do F1.<\/p>\n<h3>Co zv\u00e1\u017eit p\u0159ed vstupem<\/h3>\n<ul>\n<li>Jak\u00e9 % ro\u010dn\u00edho marketingov\u00e9ho rozpo\u010dtu m\u016f\u017eete alokovat na sponzoring<\/li>\n<li>Shoda c\u00edlov\u00e9ho trhu s divak\u00e1ckou z\u00e1kladnou F1<\/li>\n<li>Pl\u00e1n vyu\u017eit\u00ed B2B aktivac\u00ed (hospitalita, pozvank na z\u00e1vody)<\/li>\n<li>P\u0159ipravenost na z\u00e1vazek na v\u00edce let<\/li>\n<\/ul>\n<div class=\"new-blog-inline-cta\">RTR Sports je agentura specializovan\u00e1 na motorsportov\u00fd sponzoring od roku 1995. Pokud zva\u017eujete vstup do F1, za\u010dn\u011bte bezplatnou konzultac\u00ed. <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\">V\u00edce informac\u00ed a kontakt<\/a><\/div>\n<h2>\u010cast\u00e9 dotazy<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e1 je minim\u00e1ln\u00ed cena sponzoringu F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kolik st\u00e1 titulni sponzorstvo F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak se m\u011b\u0159\u00ed ROI sponzoringu F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>M\u016f\u017ee mal\u00e1 firma b\u00fdt sponzorem F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak dlouho trv\u00e1 vyjedn\u00e1v\u00e1n\u00ed sponzorsk\u00e9 smlouvy F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co zahrnuje typick\u00fd sponzorsk\u00fd bal\u00ed\u010dek F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Jak\u00e9 jsou trendy trhu sponzoringu F1 v roce 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>V mnoha \u010dl\u00e1nc\u00edch tohoto blogu jsme se sna\u017eili odpov\u011bd\u011bt na ot\u00e1zku &#8222;kolik stoj\u00ed sponzoring&#8230;&#8220;? To je kl\u00ed\u010dov\u00e1 ot\u00e1zka, kdy\u017e se setk\u00e1v\u00e1me s projektem sponzoringu ve spole\u010dnosti, a je to jedna z prvn\u00edch ot\u00e1zek, kter\u00e9 jsou kladeny sportovn\u00edm marketingov\u00fdm agentur\u00e1m, jako je ta na\u0161e. <\/p>\n","protected":false},"author":2,"featured_media":178673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20233,20229],"tags":[],"class_list":["post-242844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule1","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>N\u00e1klady na sponzoring F1 2026: Kolik st\u00e1 b\u00fdt sponzorem Formule 1?<\/title>\n<meta name=\"description\" content=\"N\u00e1klady na sponzoring F1 2026: od 1,5 milionu a\u017e po 110 milion\u016f dolar\u016f ro\u010dn\u011b. 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