{"id":242859,"date":"2024-03-21T09:36:53","date_gmt":"2024-03-21T08:36:53","guid":{"rendered":"https:\/\/rtrsports.com\/power-visual-motorsport\/"},"modified":"2025-06-02T18:19:37","modified_gmt":"2025-06-02T16:19:37","slug":"power-visual-motorsport","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/visual-power-of-motorsport\/","title":{"rendered":"Vizu\u00e1ln\u00ed s\u00edla motoristick\u00e9ho sportu a smyslov\u00fd aspekt ve sportovn\u00edm marketingu"},"content":{"rendered":"

P\u0159ed n\u011bkolika dny,
\n MotoGP<\/strong>
\n<\/a> e Formule 1<\/strong> <\/a>zah\u00e1jily sv\u00e9 sez\u00f3ny na no\u010dn\u00edm p\u00edsku Bl\u00edzk\u00e9ho v\u00fdchodu.<\/p>\n

Na trat\u00edch v Bahrajnu, Kataru<\/strong> a Sa\u00fadsk\u00e9 Ar\u00e1bii<\/strong>, zalit\u00fdch sv\u011btly reflektor\u016f a neon\u016f a pol\u00edben\u00fdch pou\u0161tn\u00edm p\u00edskem, se konaly dva sv\u011btov\u00e9 \u0161ampion\u00e1ty, kter\u00e9 m\u011bn\u00ed svou tv\u00e1\u0159 a sna\u017e\u00ed se zm\u011bnit du\u0161i. Nebo sp\u00ed\u0161e, kter\u00e9 zm\u011bnily k\u016f\u017ei a z\u00e1rove\u0148 zm\u011bnily du\u0161i<\/strong>. Pozorn\u00e9mu a v\u011brn\u00e9mu div\u00e1kovi nemohla tato p\u0159edev\u0161\u00edm vizu\u00e1ln\u00ed<\/strong> metamorf\u00f3za obou sout\u011b\u017e\u00ed uniknout.<\/p>\n

Okruhy,<\/strong> na kter\u00fdch se proh\u00e1n\u011bj\u00ed nejrychlej\u0161\u00ed dvoukolky a \u010dty\u0159kolky sv\u011bta, jsou st\u00e1le v\u00edce filmov\u00e9 a p\u0159ekvapiv\u00e9 a<\/strong> nyn\u00ed p\u0159edstavuj\u00ed kaleidoskop fosforeskuj\u00edc\u00edch barev, blikaj\u00edc\u00edch sv\u011btel, pestr\u00fdch \u00fanikov\u00fdch cest a dechberouc\u00edch LED efekt\u016f. Mezi palmami, jachtami,<\/strong> mamut\u00edmi hotely<\/strong> a z\u00e1\u0159\u00edc\u00edmi font\u00e1nami je t\u011b\u017ek\u00e9 ur\u010dit, kde za\u010d\u00edn\u00e1 a kon\u010d\u00ed kino, videohry a z\u00e1bava.<\/p>\n

P\u0159ilby, livreje<\/strong>, uniformy, prvky a sou\u010d\u00e1sti maj\u00ed st\u00e1le syt\u011bj\u0161\u00ed barvy, v\u00fdrazn\u011bj\u0161\u00ed tahy a v\u00fdrazn\u011bj\u0161\u00ed pozad\u00ed. Odst\u00edny, vlo\u017eky a detaily ustupuj\u00ed velk\u00fdm barevn\u00fdm skvrn\u00e1m na okraji sv\u011bteln\u00e9ho spektra, jako je zelen\u00e1 barva nov\u00e9ho Sauberu nebo z\u00e1\u0159iv\u011b \u017elut\u00e1 barva nov\u00e9 Ducati VR46. Z\u00e1rove\u0148 si konstrukt\u00e9\u0159i a v\u00fdrobci hraj\u00ed s materi\u00e1ly a barvami a hledaj\u00ed \u0159e\u0161en\u00ed mezi tot\u00e1ln\u011b matnou barvou Red Bullu<\/strong> a duhovou barvou helmy Lewise Hamiltona<\/strong>, kter\u00e1 p\u0159ipom\u00edn\u00e1 Daft Punk.<\/p>\n

Interaktivn\u00ed grafika, data na obrazovce, animace, pohybliv\u00e1 grafika a dal\u0161\u00ed prvky nab\u00edzej\u00ed div\u00e1kovi je\u0161t\u011b p\u0159ed n\u011bkolika lety nep\u0159edstaviteln\u00fd z\u00e1\u017eitek a mno\u017estv\u00ed informac\u00ed.<\/p>\n

Motorsport: Vid\u011bt znamen\u00e1 v\u011b\u0159it<\/b><\/h2>\n

Smyslov\u00fd aspekt motoristick\u00e9ho sportu, kter\u00fd je \u010dasto p\u0159ehl\u00ed\u017een, je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed jeho \u00fasp\u011bchu a popularity. I kdy\u017e ne ka\u017ed\u00fd m\u00e1 to \u0161t\u011bst\u00ed, \u017ee m\u016f\u017ee sledovat z\u00e1vody \u017eiv\u011b – a \u010d\u00e1ste\u010dn\u011b tak p\u0159ich\u00e1z\u00ed o zvukovou slo\u017eku, na kter\u00e9 ji\u017e velc\u00ed v\u00fdrobci, jako je Dorna<\/strong>, pracuj\u00ed s futuristick\u00fdmi a supercitliv\u00fdmi mikrofony -, velk\u00fd vizu\u00e1ln\u00ed dopad \u0161pi\u010dkov\u00fdch s\u00e9ri\u00ed, jako jsou Formule 1<\/strong>, MotoGP<\/strong>, Formule E<\/strong>, Nascar<\/strong> a WEC<\/strong>, je z\u00e1sadn\u00ed sou\u010d\u00e1st\u00ed fascinace, p\u0159ita\u017elivosti a prodejnosti t\u011bchto s\u00e9ri\u00ed.<\/p>\n

Tyto sporty jsou v podstat\u011b tak \u00fa\u010dinn\u00e9 na div\u00e1ky a zna\u010dky \u010d\u00e1ste\u010dn\u011b<\/strong> proto, \u017ee je kr\u00e1sn\u00e9 je sledovat<\/strong>, proto\u017ee jejich reprezentativn\u00ed obraz, jejich plastick\u00fd vzhled je tak siln\u00fd.<\/p>\n

Je to zaj\u00edmav\u00e9 t\u00e9ma p\u0159edev\u0161\u00edm pro marketing, kter\u00fd m\u00e1 ve vn\u00edm\u00e1n\u00ed a emocion\u00e1ln\u00ed slo\u017ece jedny z nejsiln\u011bj\u0161\u00edch oblast\u00ed aktivace. Stru\u010dn\u011b \u0159e\u010deno, jak velkou roli hraje vizu\u00e1ln\u00ed p\u0159ita\u017elivost, smyslov\u00e1 v\u00e1ha – a nakonec i kr\u00e1sa – p\u0159i v\u00fdb\u011bru, rozhodov\u00e1n\u00ed a dlouho o\u010dek\u00e1van\u00fdch zm\u011bn\u00e1ch v chov\u00e1n\u00ed?<\/p>\n

Abychom na tuto ot\u00e1zku odpov\u011bd\u011bli, ud\u011blejme krok zp\u011bt. Co je tak fascinuj\u00edc\u00edho, tak magnetick\u00e9ho na image superauta nebo sportovn\u00edho motocyklu? A pro\u010d se kolem ka\u017ed\u00e9ho Lamborghini, Ferrari nebo Pagani<\/strong> zaparkovan\u00e9ho pod\u00e9l silnice shlukuj\u00ed lid\u00e9? Ban\u00e1ln\u00ed, ale p\u0159irozen\u00e1 odpov\u011b\u010f zn\u00ed, \u017ee tato vozidla jsou kr\u00e1sn\u00e1 a vz\u00e1cn\u00e1. Jak v\u00ed i d\u00edt\u011b, slovo „kr\u00e1sn\u00fd“ je slovo, kter\u00e9 znamen\u00e1 v\u0161echno a z\u00e1rove\u0148 nic: pojem kr\u00e1sy je t\u011b\u017eko vyargumentovateln\u00fd, postr\u00e1d\u00e1 kontury a rozhodn\u011b nepom\u00e1h\u00e1 p\u0159i anal\u00fdze, stejn\u011b jako star\u00e9 p\u0159\u00edslov\u00ed, \u017ee kr\u00e1sa je v oku pozorovatele.<\/p>\n

V\u00edce n\u00e1m pom\u00e1h\u00e1 teorie, kterou v roce 1980 rozvinul esejista Roland Barthes<\/strong>, dob\u0159e zn\u00e1m\u00fd sv\u011btov\u00fdm badatel\u016fm o vizu\u00e1ln\u00edm jazyce, ve sv\u00e9m textu\u201eCamera Lucida<\/strong>\u201c. Barthes<\/strong> mimo jin\u00e9 \u0159\u00edk\u00e1, \u017ee poka\u017ed\u00e9, kdy\u017e se na n\u011bco d\u00edv\u00e1me – v jeho eseji na fotografii -, existuj\u00ed dva aspekty, kter\u00e9 p\u016fsob\u00ed v sou\u010dinnosti: aspekt studium<\/i><\/strong> a punctum<\/i><\/strong>.<\/p>\n

Na str\u00e1nk\u00e1ch studium<\/strong> <\/em>je racion\u00e1ln\u00ed, jasn\u00fd, fyzick\u00fd aspekt obrazu, kter\u00fd n\u00e1m ve zkratce \u0159\u00edk\u00e1, \u017ee se jedn\u00e1 o vozidlo tohoto modelu a t\u00e9to zna\u010dky, kter\u00e9 m\u00e1 tuto barvu a tyto vlastnosti. Na str\u00e1nk\u00e1ch
\npunctum<\/i>
\n<\/strong> je to, co n\u00e1s zapojuje do obrazu, konkr\u00e9tn\u00ed znamen\u00ed, kter\u00e9 na n\u00e1s p\u016fsob\u00ed a vyvol\u00e1v\u00e1 dojem, \u017ee je zran\u011bno n\u011bkde v du\u0161i. Barthes n\u00e1m nedok\u00e1\u017ee vysv\u011btlit, co je punctum, krom\u011b nuance definice: je to n\u011bco n\u00e1hl\u00e9ho, nahodil\u00e9ho a soukrom\u00e9ho.<\/p>\n

P\u0159izp\u016fsob\u00edme-li Barthesovu teorii na\u0161\u00ed sf\u00e9\u0159e, nen\u00ed zcela garibaldovsk\u00e9 \u0159\u00edci, \u017ee motoristick\u00fd sport, zejm\u00e9na ten \u0161pi\u010dkov\u00fd, obsahuje pro nad\u0161ence punctum, kter\u00e9 je t\u011b\u017eko vysv\u011btliteln\u00e9, ale nepopirateln\u00e9. Zkr\u00e1tka, jak v\u0161ichni nad\u0161enci v\u011bd\u00ed, v\u016fz formule 1 m\u00e1 i zaparkovan\u00fd v gar\u00e1\u017ei katarzn\u00ed magnetismus. Stejn\u011b tak z\u00e1vodn\u00ed dr\u00e1ha, a\u010dkoli je pr\u00e1zdn\u00e1 a tich\u00e1, v sob\u011b nese v\u00ed\u0159\u00edc\u00ed s\u00edlu z\u00e1vod\u016f.<\/p>\n

\"GP<\/b><\/h2>\n

Vizu\u00e1ln\u00ed s\u00edla a \u00fasp\u011bch<\/b><\/h2>\n

Seri\u00e1l Drive to Survive<\/strong>, kter\u00fd vstoup\u00ed do vys\u00edl\u00e1n\u00ed v b\u0159eznu 2019, tedy v dob\u011b vrchol\u00edc\u00ed epidemie COVID, je jedn\u00edm z nejobl\u00edben\u011bj\u0161\u00edch seri\u00e1l\u016f se sportovn\u00ed tematikou v historii televize. Producenti James Gay Rees a Paul Martin, povzbuzeni t\u00edmto \u00fasp\u011bchem a p\u0159esv\u011bd\u010deni, \u017ee se jim poda\u0159\u00ed zopakovat \u00fasp\u011bch tohoto produktu, oslovili spole\u010dnost Netflix, aby vytvo\u0159ila seri\u00e1l o sv\u011bt\u011b tenisu s n\u00e1zvem Bod zlomu<\/strong>. Koncept seri\u00e1lu Break Point se neli\u0161\u00ed od \u00fasp\u011b\u0161n\u00e9ho seri\u00e1lu Drive to Survive: poskytnout div\u00e1k\u016fm exkluzivn\u00ed a kvalitn\u00ed p\u0159\u00edstup do z\u00e1kulis\u00ed, z\u00e1pas\u016f a mnoha detail\u016f velkolep\u00e9ho sv\u011bta raketbalu.<\/p>\n

Nane\u0161t\u011bst\u00ed pro Reese a Martina byl Bod zlomu po dvou sez\u00f3n\u00e1ch zru\u0161en, co\u017e Netflix zd\u016fvodnil extr\u00e9mn\u011b n\u00edzkou sledovanost\u00ed a neexistuj\u00edc\u00ed div\u00e1ckou v\u011brnost\u00ed. Pokud lze \u010d\u00e1st ne\u00fasp\u011bchu hledat v absenci n\u011bkter\u00fdch superhv\u011bzd a v n\u011bkter\u00fdch zna\u010dkov\u00fdch chyb\u00e1ch ve vypr\u00e1v\u011bn\u00ed, mnoz\u00ed ukazuj\u00ed prstem na to, \u017ee tenis na rozd\u00edl od Formule 1 nen\u00ed vizu\u00e1ln\u011b poutav\u00fd.<\/p>\n

Slovy popul\u00e1rn\u00ed recenze \u010dasopisu Slate: „Jakmile se dostaneme k samotn\u00e9mu hran\u00ed z\u00e1pas\u016f, n\u011bco se zvrtne. Bod zlomu se t\u00e9m\u011b\u0159 boj\u00ed uk\u00e1zat n\u00e1m, o \u010dem tento sport je. […] For the most part, it instead relies on close-ups of players striking the ball, as majestic as they are repetitive“ (Jakmile se dostaneme k samotn\u00e9mu hran\u00ed a z\u00e1pas\u016fm, n\u011bco se zvrtne. Jako by se n\u00e1m Break Point b\u00e1l uk\u00e1zat realitu sportu […]. P\u0159ev\u00e1\u017en\u011b se zam\u011b\u0159uje na detailn\u00ed z\u00e1b\u011bry hr\u00e1\u010d\u016f, kte\u0159\u00ed odpaluj\u00ed m\u00ed\u010d, co\u017e je gesto stejn\u011b velkolep\u00e9 jako monot\u00f3nn\u00ed.<\/p>\n

Naproti tomu Drive to Survive se to da\u0159\u00ed velmi dob\u0159e a i ve chv\u00edl\u00edch, kdy je sc\u00e9n\u00e1\u0159 nez\u00e1\u017eivn\u00fd nebo okat\u011b smy\u0161len\u00fd, se m\u016f\u017ee op\u0159\u00edt o plastickou a vizu\u00e1ln\u00ed p\u0159ihr\u00e1dku nejvy\u0161\u0161\u00edho \u0159\u00e1du. T\u0159pytiv\u00e9 slo\u017een\u00ed startovn\u00edho ro\u0161tu p\u0159i Velk\u00e9 cen\u011b Monaka<\/strong>, Verstappenova silueta stoj\u00edc\u00ed na p\u0159\u00eddi jeho Red Bullu v triumfu noci rozervan\u00e9 blesky, dechberouc\u00ed zat\u00e1\u010dky Spa no\u0159\u00edc\u00ed se do lesa jsou komunika\u010dn\u00edmi p\u0159ednostmi, na kter\u00e9 se m\u016f\u017ee spolehnout jen m\u00e1lokter\u00fd sport. A s mimo\u0159\u00e1dnou silou.<\/p>\n

Pohled sm\u011b\u0159uje, zas\u00e1hne srdce<\/b><\/h2>\n

Nen\u00ed to poprv\u00e9, co se velk\u00e9 sportovn\u00ed spole\u010dnosti sna\u017e\u00ed pochopit, \u0159\u00eddit, manipulovat, vylep\u0161ovat a nakonec vyu\u017e\u00edt vrozenou vizu\u00e1ln\u00ed s\u00edlu sportu.<\/p>\n

Ji\u017e v polovin\u011b 80. let 20. stolet\u00ed pov\u011b\u0159ila americk\u00e1 profesion\u00e1ln\u00ed basketbalov\u00e1 liga NBA<\/strong> Andrewa Bernsteina<\/strong>, fotografa a odborn\u00edka na sou\u010dasn\u00e9 um\u011bn\u00ed z Art College of Design v Pasaden\u011b, aby ud\u011blal hru \u201echladn\u011bj\u0161\u00ed\u201c pro ty, kte\u0159\u00ed ji sleduj\u00ed v hledi\u0161ti, v p\u0159\u00edm\u00e9m televizn\u00edm p\u0159enosu nebo pro ty, kte\u0159\u00ed si prohl\u00ed\u017eej\u00ed jej\u00ed fotografie v \u010dasopisech. Bernstein vytvo\u0159il \u0159adu technik, n\u00e1stroj\u016f a teori\u00ed sportovn\u00ed komunikace pro NBA, kter\u00e9 se pou\u017e\u00edvaj\u00ed dodnes, a definitivn\u011b zdokonalil koncept sportovn\u00edho zpravodajstv\u00ed s p\u0159\u00edstupem ke v\u0161em informac\u00edm.<\/p>\n

Formule 1<\/strong>, MotoGP, WEC<\/strong> a dal\u0161\u00ed v\u00fdznamn\u00e9 s\u00e9rie motorsportu se v sou\u010dasnosti neli\u0161\u00ed. Mimo\u0159\u00e1dn\u00e9 ekonomick\u00e9, tv\u016fr\u010d\u00ed a technologick\u00e9 investice vlo\u017een\u00e9 do toho, aby byla show poutav\u011bj\u0161\u00ed, obraz zaj\u00edmav\u011bj\u0161\u00ed a prost\u0159ed\u00ed atraktivn\u011bj\u0161\u00ed, jsou naprosto z\u0159ejm\u00e9.<\/p>\n

Pot\u0159eba spektakularizace bezpochyby vypl\u00fdv\u00e1 tak\u00e9 z mimoodv\u011btvov\u00e9 konkurence, kterou cel\u00fd sv\u011bt sportu za\u017e\u00edv\u00e1 s oblast\u00ed z\u00e1bavy a kter\u00e1 se skokov\u011b posouv\u00e1 sm\u011brem k anga\u017eovanosti, smyslov\u00e9 z\u00e1t\u011b\u017ei a mno\u017estv\u00ed a s\u00edle podn\u011bt\u016f, jim\u017e jsou u\u017eivatel\u00e9 vystaveni.<\/p>\n

Nicm\u00e9n\u011b, a to je mo\u017en\u00e1 je\u0161t\u011b d\u016fle\u017eit\u011bj\u0161\u00ed, \u0159\u00edd\u00edc\u00ed org\u00e1ny sportu jsou si dob\u0159e v\u011bdomy toho, \u017ee, \u0159e\u010deno jin\u00fdm v\u00fdrazem, kter\u00fd je pro sv\u011bt marketingu bl\u00edzk\u00fd, \u201ekupujete o\u010dima\u201c, a d\u011blaj\u00ed v\u0161e pro to, aby si zapamatovaly ka\u017edou sekundu, ka\u017ed\u00fd z\u00e1b\u011br, ka\u017ed\u00fd kus obsahu. \u010c\u00edm siln\u011bj\u0161\u00ed je emoce, t\u00edm v\u00edce jsou stimulov\u00e1ny smysly, t\u00edm siln\u011bj\u0161\u00ed je vjem, kter\u00fd vych\u00e1z\u00ed z pro\u017eitku, t\u00edm siln\u011bj\u0161\u00ed dojem se vytvo\u0159\u00ed v mysli a t\u00edm siln\u011bj\u0161\u00ed je spojen\u00ed se zna\u010dkami, brandy a cel\u00fdm podtextem. V tomto ohledu a ze struktur\u00e1ln\u00edch d\u016fvod\u016f vykazuje motoristick\u00fd sport potenci\u00e1l, kter\u00fd je a\u017e na v\u00fdjimky nezn\u00e1m\u00fd t\u00e9m\u011b\u0159 ve v\u0161ech ostatn\u00edch discipl\u00edn\u00e1ch.<\/p>\n

\"i\"<\/b><\/h2>\n

K nekone\u010dnu a d\u00e1l<\/b><\/h2>\n

Qiddiya City,<\/strong> faraonsk\u00fd megaprojekt ve v\u00fdstavb\u011b na okraji Rij\u00e1du v Sa\u00fadsk\u00e9 Ar\u00e1bii, bude od roku 2027 hostit novou Grand Prix. Obr\u00e1zky z render\u016f a simulac\u00ed vytv\u00e1\u0159ej\u00ed velkolepou p\u0159edstavu asfaltov\u00e9ho p\u00e1su vinouc\u00edho se mezi oh\u0148ostroji, LED sv\u011btly a p\u0159edev\u0161\u00edm nejvy\u0161\u0161\u00edm parabolick\u00fdm tal\u00ed\u0159em na sv\u011bt\u011b, v\u00edce ne\u017e dvacet pater vysok\u00fdm “ Blade<\/strong> „. Jak u\u017e n\u011bkdo poznamenal, je to sp\u00ed\u0161 n\u011bco jako verze Mario Kart<\/strong>1:1 ne\u017e autodr\u00e1ha.<\/p>\n

Sponzo\u0159i<\/strong> profituj\u00ed z tohoto vizu\u00e1ln\u00edho a smyslov\u00e9ho boomu, kter\u00fd p\u0159in\u00e1\u0161ej\u00ed \u0161pi\u010dkov\u00e9 z\u00e1vodn\u00ed s\u00e9rie, ale je tak\u00e9 pravda, \u017ee jejich kreativn\u00ed odd\u011blen\u00ed nach\u00e1zej\u00ed \u00farodnou p\u016fdu pro to, aby p\u0159isp\u011bla k t\u00e9to pod\u00edvan\u00e9 st\u00e1le velkolep\u011bj\u0161\u00edmi inovacemi a aktivacemi. Sta\u010d\u00ed si vzpomenout, jakou roli Red Bull<\/strong> sehr\u00e1l v tom, jak je dnes Formule 1 vn\u00edm\u00e1na, kdy\u017e se jednosedadlov\u00e9 vozy proh\u00e1n\u011bj\u00ed centry star\u00fdch m\u011bst nebo po zasn\u011b\u017een\u00fdch svaz\u00edch, nebo kdy\u017e motocykly vj\u00ed\u017ed\u011bj\u00ed na most Millenium Bridge<\/strong>, abychom si uv\u011bdomili, jak moc je tato sm\u011bs dvojse\u010dn\u00e1 a neodd\u011bliteln\u00e1.<\/p>\n

Ot\u00e1zka, kterou je t\u0159eba si v tuto chv\u00edli polo\u017eit, m\u016f\u017ee b\u00fdt jen jedna: do kdy je tato vizu\u00e1ln\u00ed hostina, tato invaze smysl\u016f, p\u0159edstupn\u011bm k vytvo\u0159en\u00ed vynikaj\u00edc\u00ed sportovn\u00ed pod\u00edvan\u00e9 a kdy se naopak st\u00e1v\u00e1 cvi\u010den\u00edm ve stylu jako samo\u00fa\u010deln\u00fdm, man\u00fdristick\u00fdm a t\u011b\u017ekop\u00e1dn\u00fdm? Je sice pravda, \u017ee skv\u011bl\u00e1 sc\u00e9nografie zkr\u00e1\u0161luje p\u0159edstaven\u00ed a dod\u00e1v\u00e1 lesk herc\u016fm, ale je tak\u00e9 pravda, \u017ee nem\u016f\u017ee zakr\u00fdt a zast\u0159\u00edt d\u011bj d\u00edla nebo p\u0159ij\u00edt p\u0159ed v\u00fdkon hlavn\u00edho hrdiny.<\/p>\n

Je to t\u00e9ma, kter\u00e9 si mus\u00ed v\u00fdrobci a organiz\u00e1to\u0159i motoristick\u00fdch z\u00e1vod\u016f za\u010d\u00edt kl\u00e1st, proto\u017ee kalend\u00e1\u0159e se pln\u00ed sc\u00e9nami z videoher, \u00fachvatn\u00fdmi scen\u00e9riemi a nabl\u00fdskan\u00fdmi vozidly. Mezit\u00edm se v\u0161ak sponzo\u0159i a partne\u0159i mohou radovat z t\u00e9to vzru\u0161uj\u00edc\u00ed pastvy pro o\u010di s<\/strong> jistotou, \u017ee ka\u017ed\u00e1 vte\u0159ina t\u00e9to bujar\u00e9 pod\u00edvan\u00e9 je dobr\u00e1 pro jejich zna\u010dky a vzpom\u00ednky div\u00e1k\u016f na n\u011b.<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0159ed n\u011bkolika dny, MotoGP e Formule 1 zah\u00e1jily sv\u00e9 sez\u00f3ny na no\u010dn\u00edm p\u00edsku Bl\u00edzk\u00e9ho v\u00fdchodu. Na trat\u00edch v Bahrajnu, Kataru a Sa\u00fadsk\u00e9 Ar\u00e1bii, zalit\u00fdch sv\u011btly reflektor\u016f a neon\u016f a pol\u00edben\u00fdch pou\u0161tn\u00edm p\u00edskem, se konaly dva sv\u011btov\u00e9 \u0161ampion\u00e1ty, kter\u00e9 m\u011bn\u00ed svou tv\u00e1\u0159 a sna\u017e\u00ed se zm\u011bnit du\u0161i. Nebo sp\u00ed\u0161e, kter\u00e9 zm\u011bnily k\u016f\u017ei a z\u00e1rove\u0148 zm\u011bnily du\u0161i. […]<\/p>\n","protected":false},"author":2,"featured_media":197345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20238,20228],"tags":[],"class_list":["post-242859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing-cs","category-sportovni-sponzorstvi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nVizu\u00e1ln\u00ed s\u00edla v motorsportu a kr\u00e1sa ve sportovn\u00edm marketingu<\/title>\n<meta name=\"description\" content=\"Smyslov\u00fd aspekt motoristick\u00e9ho sportu, stejn\u011b jako jeho estetick\u00e1 kr\u00e1sa, je kl\u00ed\u010dovou sou\u010d\u00e1st\u00ed \u00fasp\u011bchu a popularity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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