{"id":242871,"date":"2024-03-22T14:23:35","date_gmt":"2024-03-22T13:23:35","guid":{"rendered":"https:\/\/rtrsports.com\/udrzitelnost-v-motoristickem-sportu-obchodni-prilezitost-ktera-ceka-na-vyuziti\/"},"modified":"2025-06-02T15:33:04","modified_gmt":"2025-06-02T13:33:04","slug":"udrzitelnost-v-motoristickem-sportu-obchodni-prilezitost-ktera-ceka-na-vyuziti","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/sustainability-in-motorsports-a-business-opportunity-waiting-to-be-exploited-udrzitelnost-v-motoristickem-sportu-obchodni-prilezitost-ktera-ceka-na-vyuziti\/","title":{"rendered":"Udr\u017eitelnost v motoristick\u00e9m sportu: obchodn\u00ed p\u0159\u00edle\u017eitost, kter\u00e1 \u010dek\u00e1 na vyu\u017eit\u00ed"},"content":{"rendered":"<p>Kdy jste naposledy sly\u0161eli slova &#8222;<strong>ekologick\u00fd<\/strong>&#8220; a &#8222;<strong>motoristick\u00fd<\/strong>&#8220; dohromady? Pravd\u011bpodobn\u011b to nen\u00ed tak d\u00e1vno, ale p\u0159ed n\u011bkolika desetilet\u00edmi tomu tak nebylo. Teprve v ned\u00e1vn\u00e9 minulosti se objevil pojem &#8222;environment\u00e1ln\u00ed udr\u017eitelnost&#8220;. D\u016fvod je jednoduch\u00fd: <em>zm\u011bna klimatu<\/em>.<\/p>\n<p>Vzhledem k tomu, \u017ee se cel\u00fd dopravn\u00ed pr\u016fmysl sna\u017e\u00ed p\u0159ej\u00edt na ekologi\u010dt\u011bj\u0161\u00ed varianty, nez\u016fstane motoristick\u00fd sport bez vlivu. V \u010dele stoj\u00ed \u0159ada v\u00fdrobc\u016f automobil\u016f a \u0159\u00edd\u00edc\u00edch org\u00e1n\u016f motoristick\u00e9ho sportu (FIA\/FIM), kter\u00e9 jsou v \u010dele t\u00e9to <strong>iniciativy<\/strong>. To vedlo ke vzniku nov\u00fdch z\u00e1vodn\u00edch s\u00e9ri\u00ed, jako je<a href=\"https:\/\/rtrsports.com\/cs\/andretti-autosport-sponzoring-formula-e\/\"><br \/>\n<strong>Formule E<\/strong><br \/>\n<\/a>&#8218; a &#8222;<strong>Extreme E<\/strong>.<\/p>\n<p>Pohonn\u00e9 jednotky se postupn\u011b m\u011bn\u00ed na hybridn\u00ed motory a k v\u00fdrob\u011b energie vyu\u017e\u00edvaj\u00ed paliva bez fosiln\u00edch zdroj\u016f, zat\u00edmco v jin\u00fdch p\u0159\u00edpadech je cel\u00e9 hnac\u00ed \u00fastroj\u00ed elektrick\u00e9. Dal\u0161\u00ed mo\u017enost\u00ed by byl &#8222;zelen\u00fd vod\u00edk&#8220;, tedy vod\u00edk vyr\u00e1b\u011bn\u00fd z obnoviteln\u00fdch zdroj\u016f energie. Teprve \u010das uk\u00e1\u017ee, kter\u00e1 pohonn\u00e1 jednotka bude nej\u00fa\u010dinn\u011bj\u0161\u00ed, a jak jinak ne\u017e na z\u00e1vodech. <a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\"><br \/>\n<strong>Formule 1<\/strong><br \/>\n<\/a> bude od roku 2026 poh\u00e1n\u011bna elektronick\u00fdmi palivy a podobn\u00fd posun bude pozorov\u00e1n i ve Formuli 1. <a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\"><br \/>\n<strong>MotoGP<\/strong><br \/>\n<\/a> od roku 2027. P\u0159i pohledu na trend v odv\u011btv\u00ed je z\u0159ejm\u00e9, \u017ee n\u011bkte\u0159\u00ed v\u00fdrobci se cht\u011bj\u00ed vydat &#8222;elektrickou&#8220; cestou, zat\u00edmco jin\u00ed si nech\u00e1vaj\u00ed sv\u00e9 mo\u017enosti otev\u0159en\u00e9. (Pozn\u00e1mka: E-paliva\/syntetick\u00e1 paliva se vyr\u00e1b\u011bj\u00ed z CO2 zachycen\u00e9ho z atmosf\u00e9ry.)<\/p>\n<p><strong>Dokonce i pry\u017e pou\u017e\u00edvan\u00e1 v pneumatik\u00e1ch se nyn\u00ed z\u00edsk\u00e1v\u00e1 &#8222;eticky<\/strong> &#8220; a s vy\u0161\u0161\u00edm pod\u00edlem recyklovan\u00fdch materi\u00e1l\u016f. Podle statistik<strong> tvo\u0159\u00ed 2 % celosv\u011btov\u00e9ho odpadu pou\u017eit\u00e9 pneumatiky<\/strong>, co\u017e ukazuje, jak n\u00e1ro\u010dn\u00e1 na zdroje je v\u00fdroba pneumatik. V\u00fdrobci pneumatik testuj\u00ed sv\u00e9 v\u00fdrobky v re\u00e1ln\u00e9m prost\u0159ed\u00ed v extr\u00e9mn\u00edch podm\u00ednk\u00e1ch motoristick\u00e9ho sportu. <strong>Hankook<\/strong> nap\u0159\u00edklad dod\u00e1v\u00e1 pneumatiky pro z\u00e1vody <strong>Formule E<\/strong> a m\u00e1 celou \u0159adu pneumatik pro komer\u010dn\u00ed elektromobily. Pro v\u00fdrobce pneumatik je to skv\u011bl\u00e1 strategie, jak prod\u00e1vat sv\u00e9 v\u00fdrobky s v\u00fdsledky, kter\u00e9 ji potvrzuj\u00ed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-148161\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-alex-wolf-mx-14401747.jpg\" alt=\"Formule E\" width=\"267\" height=\"400\" \/>Dal\u0161\u00edm v\u00fdznamn\u00fdm zdrojem emis\u00ed <strong>C02<\/strong> je <strong>logistika motoristick\u00e9ho sportu<\/strong>. Vzhledem k tomu, \u017ee v\u011bt\u0161ina z\u00e1vodn\u00edch s\u00e9ri\u00ed m\u00e1 glob\u00e1ln\u00ed charakter, spaluje se p\u0159i p\u0159eprav\u011b materi\u00e1l\u016f a lid\u00ed z jednoho m\u00edsta ur\u010den\u00ed do druh\u00e9ho velk\u00e9 mno\u017estv\u00ed fosiln\u00edch paliv. Existuj\u00ed ur\u010dit\u00e9 mo\u017enosti, jak tuto situaci zm\u00edrnit, a to prost\u0159ednictv\u00edm uhl\u00edkov\u00fdch kredit\u016f. Podle m\u00e9ho n\u00e1zoru to v\u0161ak nen\u00ed spolehliv\u00fd zp\u016fsob, jak sn\u00ed\u017eit \u0161kodliv\u00e9 emise. <strong>Leteck\u00fd pr\u016fmysl za\u010dal k pohonu sv\u00fdch letadel vyu\u017e\u00edvat udr\u017eiteln\u00e1 paliva<\/strong>, co\u017e povede k dal\u0161\u00edmu sn\u00ed\u017een\u00ed emis\u00ed. Na velmi podobn\u00e9 \u00farovni se od leto\u0161n\u00edho roku v <strong>mistrovstv\u00ed sv\u011bta MotoGP<\/strong> pou\u017e\u00edv\u00e1 nefosiln\u00ed palivo, a to z \u00factyhodn\u00fdch 40 %.<\/p>\n<p>Nyn\u00ed p\u0159ejdeme k nejd\u016fle\u017eit\u011bj\u0161\u00edmu \u00fa\u010dastn\u00edkovi ka\u017ed\u00e9 motoristick\u00e9 akce &#8211; <strong>fanou\u0161k\u016fm<\/strong>. Je samoz\u0159ejm\u00e9, \u017ee k emis\u00edm uhl\u00edku p\u0159isp\u00edvaj\u00ed i fanou\u0161ci. N\u011bkte\u0159\u00ed z t\u011bchto fanou\u0161k\u016f kompenzuj\u00ed sv\u00e9 emise uhl\u00edku t\u00edm, \u017ee se rozhodnou pro udr\u017eitelnou dopravu.<\/p>\n<p>\u0158ekl bych, \u017ee budoucnost motoristick\u00e9ho sportu je celosv\u011btov\u011b jasn\u00e1, proto\u017ee se d\u011bl\u00e1 hodn\u011b pro to, aby si tento sport udr\u017eel sv\u016fj v\u00fdznam.<\/p>\n<p><strong>Sez\u00f3na 2024 bude posledn\u00ed sez\u00f3nou<\/strong> s\u00e9rie <strong>Extreme E,<\/strong> kter\u00e1 se od <strong>roku 2025 zm\u011bn\u00ed na Extreme H<\/strong>. <strong>Extreme H<\/strong> bude prvn\u00edm seri\u00e1lem <strong>ter\u00e9nn\u00edch z\u00e1vod\u016f na vod\u00edkov\u00fd pohon schv\u00e1len\u00fdm FIA<\/strong>, kter\u00fd v\u00fdznamn\u011b podporuje spole\u010dnost <strong>NEOM<\/strong>. Vozy ji\u017e proch\u00e1zej\u00ed testov\u00e1n\u00edm a bylo by technologick\u00fdm z\u00e1zrakem vid\u011bt je z\u00e1vodit, proto\u017ee skladov\u00e1n\u00ed vod\u00edku je slo\u017eit\u00e9. Po vzoru Extreme E je Extreme H zalo\u017een na nov\u011b navr\u017een\u00e9m speci\u00e1ln\u00edm voze vyvinut\u00e9m spole\u010dnost\u00ed <strong>Spark Racing Technology<\/strong>. Ten bude poh\u00e1n\u011bn <strong>vod\u00edkov\u00fdm palivov\u00fdm \u010dl\u00e1nkem<\/strong>, kter\u00fd bude m\u00edt stejn\u00fd pom\u011br v\u00fdkonu a hmotnosti jako sou\u010dasn\u00fd<strong> stroj Extreme E Odyssey 21<\/strong>. Dal\u0161\u00edm krokem spr\u00e1vn\u00fdm sm\u011brem je <strong>formule G<\/strong>. Je to projekt b\u00fdval\u00e9ho \u0161\u00e9fa Mahindra Racing pana Dilbagha Gilla a byl navr\u017een jako nap\u00e1jec\u00ed s\u00e9rie Formule E.<\/p>\n<p>Dosud jsme hovo\u0159ili o &#8222;zelen\u00fdch&#8220; pohonn\u00fdch jednotk\u00e1ch, nyn\u00ed si pov\u00edme n\u011bco o materi\u00e1lech pou\u017eit\u00fdch k v\u00fdrob\u011b t\u011bchto voz\u016f. Je v\u0161eobecn\u011b zn\u00e1mo, \u017ee <strong>v\u011bt\u0161ina z\u00e1vodn\u00edch voz\u016f je vyrobena z plastu vyztu\u017een\u00e9ho uhl\u00edkov\u00fdmi vl\u00e1kny<\/strong>, ale lid\u00e9 si neuv\u011bdomuj\u00ed jeho vliv na \u017eivotn\u00ed prost\u0159ed\u00ed. <strong>Pro v\u00fdrobce se stane z\u00e1sadn\u00ed, aby zd\u016fvodnili, jak\u00e9 materi\u00e1ly pou\u017e\u00edvaj\u00ed k v\u00fdrob\u011b t\u011bchto voz\u016f<\/strong>. Spole\u010dnost <strong>BComp<\/strong> je jednou z m\u00e1la firem, kter\u00e9 nab\u00edzej\u00ed plasty vyztu\u017een\u00e9 p\u0159\u00edrodn\u00edmi vl\u00e1kny. Je ozna\u010dov\u00e1n za dal\u0161\u00ed velk\u00fd pr\u016flom ve sv\u011bt\u011b kompozit\u016f.<\/p>\n<p>Shrnu-li tento \u010dl\u00e1nek, m\u00e1m pocit, \u017ee motoristick\u00fd sport je od sv\u00fdch c\u00edl\u016f udr\u017eitelnosti je\u0161t\u011b daleko, ale nen\u00ed to <strong>nep\u0159ekonateln\u00e1 v\u00fdzva<\/strong>. Ve skute\u010dnosti je to <strong>skv\u011bl\u00e1 obchodn\u00ed p\u0159\u00edle\u017eitost, kter\u00e1 \u010dek\u00e1 na vyu\u017eit\u00ed<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kdy jste naposledy sly\u0161eli slova &#8222;ekologick\u00fd&#8220; a &#8222;motoristick\u00fd&#8220; dohromady? Pravd\u011bpodobn\u011b to nen\u00ed tak d\u00e1vno, ale p\u0159ed n\u011bkolika desetilet\u00edmi tomu tak nebylo. Teprve v ned\u00e1vn\u00e9 minulosti se objevil pojem &#8222;environment\u00e1ln\u00ed udr\u017eitelnost&#8220;. D\u016fvod je jednoduch\u00fd: zm\u011bna klimatu. Vzhledem k tomu, \u017ee se cel\u00fd dopravn\u00ed pr\u016fmysl sna\u017e\u00ed p\u0159ej\u00edt na ekologi\u010dt\u011bj\u0161\u00ed varianty, nez\u016fstane motoristick\u00fd sport bez vlivu. V \u010dele [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":197368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20230,20229],"tags":[],"class_list":["post-242871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sportovni-marketing","category-sportovni-sponzoring"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Udr\u017eitelnost v motoristick\u00e9m sportu: obchodn\u00ed p\u0159\u00edle\u017eitost, kterou je t\u0159eba vyu\u017e\u00edt<\/title>\n<meta name=\"description\" content=\"Motoristick\u00fd sport rychle dosahuje sv\u00fdch c\u00edl\u016f v oblasti udr\u017eitelnosti, Formule E, F1 a MotoGP jsou dobr\u00fdmi p\u0159\u00edklady toho, jak tento sport postupuje ekologicky.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/sustainability-in-motorsports-a-business-opportunity-waiting-to-be-exploited-udrzitelnost-v-motoristickem-sportu-obchodni-prilezitost-ktera-ceka-na-vyuziti\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Udr\u017eitelnost v motoristick\u00e9m sportu: obchodn\u00ed p\u0159\u00edle\u017eitost, kter\u00e1 \u010dek\u00e1 na vyu\u017eit\u00ed\" \/>\n<meta property=\"og:description\" content=\"Motoristick\u00fd sport rychle dosahuje sv\u00fdch c\u00edl\u016f v oblasti udr\u017eitelnosti, Formule E, F1 a MotoGP jsou dobr\u00fdmi p\u0159\u00edklady toho, jak tento sport postupuje ekologicky.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/cs\/blog\/sustainability-in-motorsports-a-business-opportunity-waiting-to-be-exploited-udrzitelnost-v-motoristickem-sportu-obchodni-prilezitost-ktera-ceka-na-vyuziti\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-alex-wolf-mx-14401747.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abhishek S. 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Karumathil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sustainability-in-motorsports-a-business-opportunity-waiting-to-be-exploited-udrzitelnost-v-motoristickem-sportu-obchodni-prilezitost-ktera-ceka-na-vyuziti\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/cs\\\/blog\\\/sustainability-in-motorsports-a-business-opportunity-waiting-to-be-exploited-udrzitelnost-v-motoristickem-sportu-obchodni-prilezitost-ktera-ceka-na-vyuziti\\\/\"},\"author\":{\"name\":\"Abhishek S. 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