{"id":242919,"date":"2024-12-09T08:00:57","date_gmt":"2024-12-09T07:00:57","guid":{"rendered":"https:\/\/rtrsports.com\/agentura-marketing-f1\/"},"modified":"2026-10-20T12:40:46","modified_gmt":"2026-10-20T10:40:46","slug":"agentura-marketing-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/agentura-marketing-f1\/","title":{"rendered":"Marketingov\u00e1 agentura F1: role, n\u00e1klady, p\u0159\u00ednosy"},"content":{"rendered":"

Marketingov\u00e1 agentura F1<\/strong> je partner, kter\u00fd firm\u011b pom\u00e1h\u00e1 vstoupit do formule 1 jako sponzor: najde vhodn\u00fd t\u00fdm nebo dr\u017eitele pr\u00e1v, vyjedn\u00e1 pr\u00e1va a cenu a potom pom\u00e1h\u00e1 prom\u011bnit smlouvu v obchodn\u00ed v\u00fdsledky. V dne\u0161n\u00edm sportovn\u00edm marketingu je formule 1<\/a> platformou mimo\u0159\u00e1dn\u00e9 hodnoty, nejen d\u00edky sv\u00e9mu celosv\u011btov\u00e9mu publiku, ale i d\u00edky jedine\u010dn\u00fdm marketingov\u00fdm p\u0159\u00edle\u017eitostem, kter\u00e9 nab\u00edz\u00ed.<\/p>\n

Pro firmy, kter\u00e9 cht\u011bj\u00ed na toto pole vstoupit, je z\u00e1sadn\u00ed dob\u0159e pochopit roli, n\u00e1klady a p\u0159\u00ednosy spolupr\u00e1ce s agenturou specializovanou na sponzoring F1. Tento pr\u016fvodce prob\u00edr\u00e1 jednotliv\u00e9 body s \u00fadaji aktualizovan\u00fdmi pro sezonu 2026 a je ur\u010den firm\u00e1m, kter\u00e9 se cht\u011bj\u00ed zorientovat ve sv\u011bt\u011b sponzoringu formule 1.<\/p>\n

\"V\u016fz<\/p>\n

Role marketingov\u00e9 agentury ve F1<\/h2>\n

Marketingov\u00e1 agentura specializovan\u00e1 na F1 tvo\u0159\u00ed most mezi firmami a t\u00fdmy formule 1, po\u0159adatelem \u0161ampion\u00e1tu a n\u011bkdy i okruhy, na kter\u00fdch se jezd\u00ed Velk\u00e9 ceny.<\/p>\n

Na za\u010d\u00e1tku je jej\u00edm hlavn\u00edm \u00fakolem naj\u00edt a vyjednat sponzorsk\u00e9 p\u0159\u00edle\u017eitosti, kter\u00e9 propoj\u00ed zna\u010dku klienta s hodnotami, viz\u00ed a publikem formule 1. Nejde jen o viditelnost loga na vozech a kombin\u00e9z\u00e1ch: pat\u0159\u00ed sem i exkluzivn\u00ed z\u00e1\u017eitky, VIP hospitality, p\u0159\u00edstup k jezdc\u016fm a p\u0159\u00edle\u017eitosti k zapojen\u00ed fanou\u0161k\u016f, jak\u00e9 nab\u00edz\u00ed jen tento sport.<\/p>\n

Potom agentura sponzora doprov\u00e1z\u00ed po celou dobu smlouvy: kontroluje, zda jsou smluvn\u00ed pr\u00e1va dodr\u017eov\u00e1na, s t\u00fdmem p\u0159ipravuje aktivace a m\u011b\u0159\u00ed v\u00fdsledky, z\u00e1vod za z\u00e1vodem.<\/p>\n

Kolik stoj\u00ed sponzoring formule 1 v roce 2026<\/h2>\n

N\u00e1klady na sponzoring ve formuli 1<\/a> se velmi li\u0161\u00ed podle zvolen\u00e9ho t\u00fdmu, po\u017eadovan\u00e9 m\u00edry viditelnosti a d\u00e9lky smlouvy. Trh se v\u0161ak oproti situaci p\u0159ed n\u011bkolika lety zm\u011bnil. Podle na\u0161eho pr\u016fzkumu ze z\u00e1\u0159\u00ed 2026 dnes ve F1 za\u010d\u00edn\u00e1 p\u0159\u00edtomnost s v\u00fdznamn\u00fdmi pr\u00e1vy zhruba na 2 milionech dolar\u016f ro\u010dn\u011b<\/strong>, dohody na jedin\u00fd z\u00e1vod jsou vz\u00e1cn\u00e9 a omezen\u00e9 na mal\u00e9 brandingov\u00e9 plochy a t\u00e9m\u011b\u0159 v\u0161echny t\u00fdmy po\u017eaduj\u00ed z\u00e1vazek alespo\u0148 na dv\u011b sezony.<\/p>\n

Na opa\u010dn\u00e9m konci jsou titul\u00e1rn\u00ed sponzo\u0159i, kte\u0159\u00ed t\u00fdmu d\u00e1vaj\u00ed sv\u00e9 jm\u00e9no. Odhady odborn\u00e9ho tisku uv\u00e1d\u011bj\u00ed p\u0159ibli\u017en\u011b 110 milion\u016f dolar\u016f ro\u010dn\u011b u spole\u010dnosti Oracle v Red Bull Racing a p\u0159ibli\u017en\u011b 100 milion\u016f u HP ve Scuderii Ferrari: neofici\u00e1ln\u00ed \u010d\u00edsla, kter\u00e1 v\u0161ak ukazuj\u00ed \u0159\u00e1d. \u00dapln\u00fd seznam najdete v na\u0161em p\u0159ehledu titul\u00e1rn\u00edch sponzor\u016f v\u0161ech t\u00fdm\u016f formule 1 v roce 2026<\/a>.<\/p>\n

Jsou to vysok\u00e9 \u010d\u00e1stky, a proto je v\u017edy t\u0159eba je posuzovat spolu s n\u00e1vratnost\u00ed investice (ROI)<\/a>, kterou formule 1 m\u016f\u017ee p\u0159in\u00e9st. Nejzn\u00e1m\u011bj\u0161\u00edm p\u0159\u00edkladem je Red Bull: zna\u010dka vyu\u017eila F1 k budov\u00e1n\u00ed sv\u00e9 image po cel\u00e9m sv\u011bt\u011b, a\u017e se stala vlastn\u00edkem t\u00fdmu Red Bull Racing, kter\u00fd z\u00edskal \u0161est titul\u016f konstrukt\u00e9r\u016f a osm titul\u016f jezdc\u016f. Je to d\u016fkaz, \u017ee dob\u0159e napl\u00e1novan\u00fd sponzoring dok\u00e1\u017ee prom\u011bnit zna\u010dku a vytvo\u0159it emocion\u00e1ln\u00ed vazbu se z\u00e1kazn\u00edky.<\/p>\n

P\u0159\u00ednosy sponzoringu ve F1<\/h2>\n

Sponzorov\u00e1n\u00ed t\u00fdmu formule 1 d\u00e1v\u00e1 zna\u010dk\u00e1m mo\u017enost zv\u00fd\u0161it glob\u00e1ln\u00ed viditelnost, oslovit zap\u00e1len\u00e9 publikum a spojit se s hodnotami excelence a inovac\u00ed, kter\u00e9 tento sport p\u0159edstavuje. P\u0159\u00ednosy jdou daleko za pouhou viditelnost loga.<\/p>\n

Glob\u00e1ln\u00ed viditelnost.<\/strong> Formule 1 pat\u0159\u00ed k nejsledovan\u011bj\u0161\u00edm sport\u016fm na sv\u011bt\u011b. V roce 2025 dos\u00e1hla jej\u00ed kumulativn\u00ed sledovanost za sezonu, tedy sou\u010det div\u00e1k\u016f v\u0161ech z\u00e1vod\u016f v televizi a na digit\u00e1ln\u00edch platform\u00e1ch, 1,83 miliardy, v pr\u016fm\u011bru zhruba 76 milion\u016f na jednu Velkou cenu. Loga na vozech, na oble\u010den\u00ed jezdc\u016f a na reklamn\u00edch panelech u trati se tak dostanou na des\u00edtky r\u016fzn\u00fdch trh\u016f a tato platforma umo\u017e\u0148uje zna\u010dk\u00e1m vstoupit do nov\u00fdch zem\u00ed a pos\u00edlit pozici tam, kde u\u017e p\u016fsob\u00ed.<\/p>\n

Zapojen\u00ed publika.<\/strong> Fanou\u0161ci F1 jsou zn\u00e1m\u00ed svou v\u011brnost\u00ed a v\u00e1\u0161n\u00ed a podle Nielsenu jich je na sv\u011bt\u011b p\u0159ibli\u017en\u011b 831 milion\u016f. Publikum je nejen po\u010detn\u00e9, ale i r\u016fznorod\u00e9 v\u011bkem a p\u016fvodem, a m\u011bn\u00ed se: podle formule 1 dnes \u017eeny tvo\u0159\u00ed 42 % publika. Osloven\u00ed tak oddan\u00e9ho publika m\u016f\u017ee v\u00e9st k vy\u0161\u0161\u00ed v\u011brnosti zna\u010dce a k vy\u0161\u0161\u00ed pravd\u011bpodobnosti, \u017ee si z\u00e1kazn\u00edci vyberou produkty nebo slu\u017eby sponzora.<\/p>\n

Spojen\u00ed se zna\u010dkou.<\/strong> Propojen\u00ed s F1 umo\u017e\u0148uje zna\u010dk\u00e1m spojit se se z\u00e1kladn\u00edmi hodnotami tohoto sportu: excelenc\u00ed, inovacemi a v\u00fdkonem. P\u0159\u00edkladem je partnerstv\u00ed IWC Schaffhausen s t\u00fdmem Mercedes-AMG Petronas F1 Team, kter\u00e9 trv\u00e1 od roku 2013, oslovuje movit\u00e9 publikum a vyu\u017e\u00edv\u00e1 presti\u017e sportu ke zv\u00fd\u0161en\u00ed statusu zna\u010dky. Takov\u00e9 spolupr\u00e1ce zlep\u0161uj\u00ed vn\u00edm\u00e1n\u00ed zna\u010dky a p\u0159ed\u00e1vaj\u00ed pocit exkluzivity a kvality.<\/p>\n

B2B networking.<\/strong> Velk\u00e9 ceny jsou m\u00edstem setk\u00e1n\u00ed vrcholov\u00e9ho managementu firem z cel\u00e9ho sv\u011bta a nab\u00edzej\u00ed jedine\u010dn\u00e9 p\u0159\u00edle\u017eitosti k navazov\u00e1n\u00ed kontakt\u016f. Sponzo\u0159i se mohou setkat s dal\u0161\u00edmi sponzory, majiteli t\u00fdm\u016f, jezdci a mana\u017eery z oboru a z t\u011bchto setk\u00e1n\u00ed vznikaj\u00ed spolupr\u00e1ce, spole\u010dn\u00e9 podniky a nov\u00e9 obchodn\u00ed dohody. Podrobn\u011b o tom p\u00ed\u0161eme v \u010dl\u00e1nku o viditelnosti sponzoringu v motoristick\u00e9m sportu pro B2B<\/a>.<\/p>\n

\"Startovn\u00ed<\/p>\n

Jak se plat\u00ed marketingov\u00e1 agentura F1<\/h2>\n

Pevn\u00e9 pravidlo neexistuje, ale n\u00e1klady na marketingovou agenturu specializovanou na F1 se obvykle d\u011bl\u00ed do dvou hlavn\u00edch polo\u017eek: provize ze sponzoringu a poplatek za slu\u017eby. U nejv\u011bt\u0161\u00edch partnerstv\u00ed p\u0159ib\u00fdv\u00e1 t\u0159et\u00ed polo\u017eka, poplatek za poradenstv\u00ed, kdy\u017e si firma u agentury objedn\u00e1 studii odv\u011btv\u00ed d\u0159\u00edve, ne\u017e za\u010dne posuzovat sou\u010dasn\u00e9 nebo budouc\u00ed mo\u017enosti.<\/p>\n

Provize ze sponzoringu.<\/strong> Je to procento z celkov\u00e9 hodnoty smlouvy. Vyjedn\u00e1v\u00e1 ji agentura s dr\u017eitelem sportovn\u00edch pr\u00e1v a jej\u00ed v\u00fd\u0161e z\u00e1vis\u00ed na velikosti smlouvy, po\u017eadovan\u00e9 \u00farovni slu\u017eeb a slo\u017eitosti jedn\u00e1n\u00ed. Odm\u011b\u0148uje pr\u00e1ci agentury p\u0159i hled\u00e1n\u00ed, vyjedn\u00e1v\u00e1n\u00ed a \u0159\u00edzen\u00ed p\u0159\u00edle\u017eitosti a agentu\u0159e ji vypl\u00e1c\u00ed t\u00fdm.<\/p>\n

Poplatek za slu\u017eby.<\/strong> Pokud sponzoruj\u00edc\u00ed firma nem\u00e1 intern\u00ed t\u00fdm se zku\u0161enostmi s \u0159\u00edzen\u00edm sponzorsk\u00e9ho programu, m\u016f\u017ee vyu\u017e\u00edt podporu agentury. M\u016f\u017ee to b\u00fdt stejn\u00e1 agentura, kter\u00e1 smlouvu uzav\u0159ela, nebo jin\u00e1 zku\u0161en\u00e1 agentura z oboru. Za tuto slu\u017ebu m\u016f\u017ee firma agenturu platit dv\u011bma zp\u016fsoby:<\/p>\n

    \n
  • pevn\u00fdm poplatkem za poradenstv\u00ed a \u0159\u00edzen\u00ed marketingov\u00fdch aktivit, nez\u00e1visl\u00fdm na hodnot\u011b smlouvy;<\/li>\n
  • procentem z hodnoty smlouvy.<\/li>\n<\/ul>\n

    Tento model se \u010dasto pou\u017e\u00edv\u00e1 u konkr\u00e9tn\u00edch slu\u017eeb: marketingov\u00e9 strategie, tvorby obsahu, \u0159\u00edzen\u00ed hospitality na okruhu nebo organizace exkluzivn\u00edch akc\u00ed spojen\u00fdch se sponzoringem.<\/p>\n

    Kdo plat\u00ed n\u00e1klady na agenturu?<\/h2>\n

    Z\u00e1le\u017e\u00ed na druhu pr\u00e1ce. N\u00e1klady na realizaci, tedy na \u0159\u00edzen\u00ed sponzoringu po podpisu, nese klient, tedy firma, kter\u00e1 sponzoruje t\u00fdm nebo akci F1. Pr\u00e1ci spojenou s obchodn\u00edm p\u0159edstaven\u00edm naopak plat\u00ed dr\u017eitel sportovn\u00edch pr\u00e1v, kter\u00fd agentu\u0159e vyplat\u00ed provizi, kdy\u017e je smlouva uzav\u0159ena.<\/p>\n

    P\u0159esn\u00e1 podoba n\u00e1klad\u016f a to, kdo je nese, se m\u016f\u017ee li\u0161it podle konkr\u00e9tn\u00ed dohody mezi agenturou a klientem nebo mezi t\u00fdmem a agenturou. N\u011bkter\u00e9 agentury nab\u00edzej\u00ed bal\u00ed\u010dky sestaven\u00e9 podle marketingov\u00fdch c\u00edl\u016f a rozpo\u010dtu klienta.<\/p>\n

    Pro\u010d zvolit agenturu nez\u00e1vislou na t\u00fdmech<\/h2>\n

    Investice do formule 1 je n\u00e1ro\u010dn\u00fd z\u00e1vazek, ale nab\u00edz\u00ed potenci\u00e1l n\u00e1vratnosti, kter\u00e9mu se vyrovn\u00e1 jen m\u00e1lo jin\u00fdch marketingov\u00fdch platforem. Marketingov\u00e1 agentura specializovan\u00e1 na F1 d\u00edky sv\u00fdm zku\u0161enostem a znalosti oboru provede firmu cel\u00fdm procesem: u\u0161et\u0159\u00ed j\u00ed k\u0159ivku u\u010den\u00ed a typick\u00e9 chyby za\u010d\u00e1te\u010dn\u00edk\u016f, pom\u016f\u017ee ur\u010dit marketingov\u00e1 pr\u00e1va, kter\u00e1 pat\u0159\u00ed do sponzorsk\u00e9 smlouvy, a stanovit spr\u00e1vnou cenu partnerstv\u00ed.<\/p>\n

    Kl\u00ed\u010dov\u00e9 je vybrat agenturu, kter\u00e1 sv\u011bt F1 d\u016fkladn\u011b zn\u00e1 a m\u016f\u017ee dolo\u017eit klienty, kte\u0159\u00ed dos\u00e1hli sv\u00fdch c\u00edl\u016f. Stejn\u011b d\u016fle\u017eit\u00e9 je obr\u00e1tit se na agenturu, kter\u00e1 nen\u00ed exkluzivn\u011b v\u00e1z\u00e1na na jedin\u00fd t\u00fdm: exkluzivn\u00ed agentura je ve st\u0159etu z\u00e1jm\u016f a m\u00e1 sklon tla\u010dit prodej k t\u00fdmu, pro kter\u00fd pracuje, i kdy\u017e to pro klienta nen\u00ed nejlep\u0161\u00ed \u0159e\u0161en\u00ed.<\/p>\n

    I pro t\u00fdmy jsou agentury d\u016fle\u017eit\u00fdm zdrojem, proto\u017ee pro n\u011b nep\u0159edstavuj\u00ed fixn\u00ed n\u00e1klad: provizi dost\u00e1vaj\u00ed a\u017e ve chv\u00edli, kdy sponzor t\u00fdmu zaplat\u00ed. Chcete-li zjistit, jak m\u016f\u017ee marketingov\u00e1 agentura F1 poslou\u017eit c\u00edl\u016fm va\u0161\u00ed zna\u010dky, dal\u0161\u00edm krokem je rozhovor s lidmi, kte\u0159\u00ed se na tomto trhu pohybuj\u00ed ka\u017ed\u00fd den. Ve formuli 1 stejn\u011b jako v byznysu rozhoduje rychlost a p\u0159esnost.<\/p>\n

    \r\n\r\n

    \u010cast\u00e9 ot\u00e1zky o marketingov\u00e9 agentu\u0159e F1<\/b><\/h2>\r\n \r\n
    \n
    \r\n\r\n

    \r\n Co d\u011bl\u00e1 marketingov\u00e1 agentura F1?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Tvo\u0159\u00ed most mezi firmou a formul\u00ed 1: najde t\u00fdm nebo dr\u017eitele pr\u00e1v, kter\u00fd nejl\u00e9pe odpov\u00edd\u00e1 c\u00edl\u016fm zna\u010dky, vyjedn\u00e1 pr\u00e1va, cenu a d\u00e9lku smlouvy a potom sponzora doprov\u00e1z\u00ed po celou dobu spolupr\u00e1ce, od aktivac\u00ed a hospitality a\u017e po m\u011b\u0159en\u00ed v\u00fdsledk\u016f.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Kolik stoj\u00ed st\u00e1t se sponzorem ve formuli 1?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Podle pr\u016fzkumu RTR Sports ze z\u00e1\u0159\u00ed 2026 za\u010d\u00edn\u00e1 ve F1 p\u0159\u00edtomnost s v\u00fdznamn\u00fdmi pr\u00e1vy zhruba na 2 milionech dolar\u016f ro\u010dn\u011b, t\u00e9m\u011b\u0159 v\u017edy se z\u00e1vazkem alespo\u0148 na dv\u011b sezony; pod touto \u010d\u00e1stkou a u jedin\u00e9ho z\u00e1vodu z\u016fst\u00e1vaj\u00ed jen mal\u00e9 brandingov\u00e9 plochy. Titul\u00e1rn\u00ed sponzo\u0159i podle odhad\u016f tisku plat\u00ed p\u0159ibli\u017en\u011b 100 a\u017e 110 milion\u016f ro\u010dn\u011b.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Kdo plat\u00ed marketingovou agenturu F1?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Provizi za p\u0159iveden\u00ed a uzav\u0159en\u00ed smlouvy vypl\u00e1c\u00ed t\u00fdm nebo dr\u017eitel sportovn\u00edch pr\u00e1v. Pokud sponzor sv\u011b\u0159\u00ed agentu\u0159e i \u0159\u00edzen\u00ed programu po podpisu, plat\u00ed poplatek za slu\u017eby, pevn\u00fd nebo jako procento z hodnoty smlouvy.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Jak\u00fd je rozd\u00edl mezi proviz\u00ed a poplatkem za slu\u017eby?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Provize je procento z hodnoty sponzoringu a odm\u011b\u0148uje vyhled\u00e1n\u00ed a vyjedn\u00e1n\u00ed smlouvy. Poplatek za slu\u017eby hrad\u00ed provozn\u00ed pr\u00e1ci po podpisu: strategii, obsah, hospitality a akce spojen\u00e9 se sponzoringem.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Pro\u010d zvolit agenturu, kter\u00e1 nen\u00ed v\u00e1z\u00e1na na jedin\u00fd t\u00fdm?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    Proto\u017ee agentura, kter\u00e1 pracuje exkluzivn\u011b pro jeden t\u00fdm, je ve st\u0159etu z\u00e1jm\u016f a m\u00e1 sklon nab\u00edzet v\u017edy tento t\u00fdm. Nez\u00e1visl\u00e1 agentura porovn\u00e1 p\u0159\u00edle\u017eitosti nap\u0159\u00ed\u010d cel\u00fdm startovn\u00edm polem a doporu\u010d\u00ed tu, kter\u00e1 nejl\u00e9pe odpov\u00edd\u00e1 c\u00edl\u016fm a rozpo\u010dtu klienta.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n

    \r\n\r\n

    \r\n Kolik lid\u00ed oslov\u00ed sponzor formule 1?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n

    V roce 2025 dos\u00e1hla kumulativn\u00ed sledovanost F1, tedy sou\u010det div\u00e1k\u016f v\u0161ech z\u00e1vod\u016f, 1,83 miliardy, v pr\u016fm\u011bru zhruba 76 milion\u016f na Velkou cenu. Podle Nielsenu je na sv\u011bt\u011b p\u0159ibli\u017en\u011b 831 milion\u016f fanou\u0161k\u016f a podle formule 1 tvo\u0159\u00ed \u017eeny 42 % publika.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

    Marketingov\u00e1 agentura F1 je partner, kter\u00fd firm\u011b pom\u00e1h\u00e1 vstoupit do formule 1 jako sponzor: najde vhodn\u00fd t\u00fdm nebo dr\u017eitele pr\u00e1v, vyjedn\u00e1 pr\u00e1va a cenu a potom pom\u00e1h\u00e1 prom\u011bnit smlouvu v obchodn\u00ed v\u00fdsledky. V dne\u0161n\u00edm sportovn\u00edm marketingu je formule 1 platformou mimo\u0159\u00e1dn\u00e9 hodnoty, nejen d\u00edky sv\u00e9mu celosv\u011btov\u00e9mu publiku, ale i d\u00edky jedine\u010dn\u00fdm marketingov\u00fdm p\u0159\u00edle\u017eitostem, kter\u00e9 nab\u00edz\u00ed. […]<\/p>\n","protected":false},"author":17,"featured_media":197414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-242919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMarketingov\u00e1 agentura F1: role, n\u00e1klady a kdo ji plat\u00ed<\/title>\n<meta name=\"description\" content=\"Co d\u011bl\u00e1 marketingov\u00e1 agentura F1, kolik stoj\u00ed sponzoring formule 1 v roce 2026 (od 2 milion\u016f dolar\u016f ro\u010dn\u011b), kdo agenturu plat\u00ed a pro\u010d m\u00e1 b\u00fdt nez\u00e1visl\u00e1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/cs\/blog\/agentura-marketing-f1\/\" \/>\n<meta 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