{"id":243038,"date":"2024-04-18T08:01:47","date_gmt":"2024-04-18T06:01:47","guid":{"rendered":"https:\/\/rtrsports.com\/proc-je-f1-tak-popularni\/"},"modified":"2026-10-15T09:44:59","modified_gmt":"2026-10-15T07:44:59","slug":"proc-je-f1-tak-popularni","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/why-is-f1-so-popular\/","title":{"rendered":"Pro\u010d je Formule 1 tak popul\u00e1rn\u00ed?"},"content":{"rendered":"

Dne 27. \u010dervna 2025 vstupuje do americk\u00fdch kin film o z\u00e1vodn\u00edkovi, kter\u00fd m\u00e1 svou nejlep\u0161\u00ed sezonu d\u00e1vno za sebou a kter\u00e9ho star\u00fd p\u0159\u00edtel povol\u00e1 zp\u00e1tky na tra\u0165, aby zachr\u00e1nil t\u00fdm uv\u00edzl\u00fd na konci startovn\u00edho pole. Hlavn\u00ed roli hraje Brad Pitt, re\u017e\u00edruje Joseph Kosinski. Kdy\u017e skon\u010d\u00ed jeho prom\u00edt\u00e1n\u00ed v kinech, m\u00e1 F1<\/strong> na kont\u011b p\u0159es 630 milion\u016f dolar\u016f po cel\u00e9m sv\u011bt\u011b a st\u00e1v\u00e1 se nejv\u00fdd\u011ble\u010dn\u011bj\u0161\u00edm sportovn\u00edm filmem v\u0161ech dob.<\/p>\n

O deset let d\u0159\u00edve by to vypadalo jako bl\u00e1zniv\u00e1 s\u00e1zka. Formule 1<\/strong><\/a> byla sportem pro znalce, s v\u011brn\u00fdm, ale st\u00e1le star\u0161\u00edm publikem, t\u00e9m\u011b\u0159 bez p\u0159\u00edtomnosti na soci\u00e1ln\u00edch s\u00edt\u00edch a ve Spojen\u00fdch st\u00e1tech skoro nezn\u00e1m\u00e1. Dnes je podle \u00fadaj\u016f samotn\u00e9 F1 ka\u017edoro\u010dn\u00ed sportovn\u00ed s\u00e9ri\u00ed s nejv\u011bt\u0161\u00edm po\u010dtem fanou\u0161k\u016f na sv\u011bt\u011b. Ot\u00e1zka je tedy nam\u00edst\u011b: pro\u010d je Formule 1 tak popul\u00e1rn\u00ed a pro\u010d se takov\u00e1 stala pr\u00e1v\u011b te\u010f?<\/p>\n

\u010c\u00edsla popularity, kter\u00e1 nep\u0159est\u00e1v\u00e1 r\u016fst<\/h2>\n

Podle Formule 1 m\u00e1 v roce 2026 na cel\u00e9m sv\u011bt\u011b p\u0159es 830 milion\u016f fanou\u0161k\u016f, o 64 % v\u00edce ne\u017e v roce 2018. Nejpozoruhodn\u011bj\u0161\u00ed v\u0161ak nen\u00ed celkov\u00fd po\u010det, ale jeho slo\u017een\u00ed: \u017eeny tvo\u0159\u00ed 42 % publika a fanou\u0161ci mlad\u0161\u00ed 35 let 43 %. Pro sport, kter\u00fd des\u00edtky let rostl kolem mu\u017esk\u00e9ho a star\u0161\u00edho publika, je to skute\u010dn\u00e1 prom\u011bna.<\/p>\n

Televize vypr\u00e1v\u00ed stejn\u00fd p\u0159\u00edb\u011bh. V roce 2025 dos\u00e1hla kumulativn\u00ed sledovanost sezony, tedy sou\u010det div\u00e1k\u016f v\u0161ech z\u00e1vod\u016f v televizi a na digit\u00e1ln\u00edch platform\u00e1ch, 1,83 miliardy, zhruba 76 milion\u016f lid\u00ed na jednu Velkou cenu. Na soci\u00e1ln\u00edch s\u00edt\u00edch p\u0159ekro\u010dily ofici\u00e1ln\u00ed kan\u00e1ly sto milion\u016f sleduj\u00edc\u00edch a v roce 2025 byla F1 u\u017e pop\u00e1t\u00e9 za sebou nejrychleji rostouc\u00ed sportovn\u00ed ligou.<\/p>\n

Popularita s otev\u0159en\u00fdmi dve\u0159mi<\/h2>\n

Abychom pochopili, odkud tento r\u016fst poch\u00e1z\u00ed, mus\u00edme se vr\u00e1tit k 23. lednu 2017, kdy Liberty Media dokon\u010dila koupi Formule 1 p\u0159i podnikov\u00e9 hodnot\u011b kolem 8 miliard dolar\u016f. Kon\u010d\u00ed \u00e9ra Bernieho Ecclestona, kter\u00fd vybudoval mimo\u0159\u00e1dn\u00fd byznys na televizn\u00edch pr\u00e1vech a poplatc\u00edch, je\u017e platily okruhy, ale na mlad\u00e9 lidi a soci\u00e1ln\u00ed s\u00edt\u011b se d\u00edval s jen st\u011b\u017e\u00ed skr\u00fdvanou ned\u016fv\u011brou: v roce 2014 vysv\u011btloval, \u017ee si mlad\u00ed lid\u00e9 rolexky stejn\u011b nemohou dovolit a \u017ee o tweetech a Facebooku nechce ani sly\u0161et.<\/p>\n

Nov\u00ed majitel\u00e9 ud\u011blaj\u00ed to nejjednodu\u0161\u0161\u00ed a z\u00e1rove\u0148 nejt\u011b\u017e\u0161\u00ed: otev\u0159ou dve\u0159e. \u0158\u00edkejme tomu popularita s otev\u0159en\u00fdmi dve\u0159mi<\/strong>, tedy popularita, kter\u00e1 vznik\u00e1, kdy\u017e sport p\u0159estane st\u0159e\u017eit sv\u00e1 tajemstv\u00ed a za\u010dne je vypr\u00e1v\u011bt. Dne 8. b\u0159ezna 2019 zve\u0159ej\u0148uje Netflix prvn\u00ed \u0159adu seri\u00e1lu Drive to Survive<\/strong>, kter\u00fd div\u00e1ka zavede do box\u016f, na porady \u0161\u00e9f\u016f t\u00fdm\u016f i doprost\u0159ed h\u00e1dek t\u00fdmov\u00fdch koleg\u016f. Nemus\u00edte rozum\u011bt syst\u00e9mu DRS, abyste propadli rivalit\u011b, a seri\u00e1l to dokazuje \u0159adu po \u0159ad\u011b.<\/p>\n

Film s Bradem Pittem<\/a> je dal\u0161\u00ed kapitolou t\u00e9\u017ee strategie a nen\u00ed n\u00e1hoda, \u017ee nese podpis spole\u010dnosti Apple: od roku 2026 vys\u00edl\u00e1 Apple TV ve Spojen\u00fdch st\u00e1tech exkluzivn\u011b v\u0161echny z\u00e1vody na z\u00e1klad\u011b p\u011btilet\u00e9 smlouvy, jej\u00ed\u017e hodnota se odhaduje zhruba na 150 milion\u016f dolar\u016f ro\u010dn\u011b, zat\u00edmco ESPN d\u0159\u00edve platila kolem 90 milion\u016f. Psali jsme o tom v \u010dl\u00e1nku o dohod\u011b mezi Applem a Formul\u00ed 1<\/a>.<\/p>\n

\"Monopost<\/p>\n

Kone\u010dn\u011b Amerika<\/h2>\n

Po des\u00edtky let byly Spojen\u00e9 st\u00e1ty pro Formuli 1 velk\u00fdm tr\u00e1pen\u00edm: nejbohat\u0161\u00ed trh sv\u011bta a sport, kter\u00fd se tam nedok\u00e1zal uchytit. Od roku 2012 se jezd\u00ed v Austinu na okruhu Circuit of the Americas, v roce 2022 p\u0159ib\u00fdv\u00e1 Miami a v roce 2023 no\u010dn\u00ed z\u00e1vod na Stripu v Las Vegas. Spojen\u00e9 st\u00e1ty jsou tak jedinou zem\u00ed se t\u0159emi Velk\u00fdmi cenami v kalend\u00e1\u0159i 2026<\/a>, kter\u00fd \u010d\u00edt\u00e1 23 z\u00e1vod\u016f.<\/p>\n

V roce 2026 se startovn\u00ed pole rozrostlo i o nov\u00fd t\u00fdm: Cadillac debutuje jako jeden\u00e1ct\u00e1 st\u00e1j a za volantem sed\u00ed Valtteri Bottas a Sergio P\u00e9rez. To, \u017ee americk\u00e1 zna\u010dka vstupuje do Formule 1 s vlastn\u00edm t\u00fdmem, vypov\u00edd\u00e1 l\u00e9pe ne\u017e jak\u00e1koli statistika o tom, jak moc se zm\u011bnila v\u00e1ha tohoto trhu.<\/p>\n

Je Formule 1 sport?<\/h2>\n

Na to se mnoz\u00ed ptaj\u00ed dodnes a odpov\u011b\u010f zn\u00ed bez v\u00e1h\u00e1n\u00ed ano. V zat\u00e1\u010dk\u00e1ch a p\u0159i brzd\u011bn\u00ed sn\u00e1\u0161\u00ed jezdec p\u0159et\u00ed\u017een\u00ed a\u017e p\u011bti- \u010di \u0161estin\u00e1sobku sv\u00e9 hmotnosti: p\u0159i 5 g v\u00e1\u017e\u00ed hlava s p\u0159ilbou, kter\u00e9 dohromady maj\u00ed asi sedm kilogram\u016f, t\u00e9m\u011b\u0159 p\u011btat\u0159icet. Srdce po cel\u00fd z\u00e1vod bije v rozmez\u00ed 150 a\u017e 190 tep\u016f za minutu a v nejteplej\u0161\u00edch z\u00e1vodech jezdci ztrat\u00ed dva a\u017e t\u0159i litry potu, n\u011bkdy i v\u00edce. Proto tr\u00e9nuj\u00ed jako vytrvalostn\u00ed sportovci a c\u00edlen\u011b posiluj\u00ed svaly krku, co\u017e vy\u017eaduje jen m\u00e1lo jin\u00fdch sport\u016f.<\/p>\n

Existuje i nedorozum\u011bn\u00ed kolem n\u00e1zvu. \u201eFormule\u201c nem\u00e1 s matematikou nic spole\u010dn\u00e9ho: ozna\u010duje soubor technick\u00fdch pravidel, kter\u00e1 mus\u00ed dodr\u017eovat v\u0161echny vozy. Prvn\u00ed Velk\u00e1 cena zapo\u010d\u00edt\u00e1van\u00e1 do mistrovstv\u00ed sv\u011bta se jela v Silverstonu v kv\u011btnu 1950 a od t\u00e9 doby se formule mnohokr\u00e1t zm\u011bnila, zat\u00edmco n\u00e1zev z\u016fstal.<\/p>\n

Laborato\u0159, kterou je vid\u011bt v televizi<\/h2>\n

V roce 2026 se pohonn\u00e9 jednotky z\u00e1sadn\u011b zm\u011bnily: elektrick\u00e1 \u010d\u00e1st dnes dod\u00e1v\u00e1 zhruba polovinu v\u00fdkonu a palivo je ze 100 % udr\u017eiteln\u00e9. Pro automobilky a technologick\u00e9 firmy se Formule 1 vr\u00e1tila k tomu, \u010d\u00edm b\u00fdvala ve sv\u00fdch nejlep\u0161\u00edch letech, k laborato\u0159i pod \u0161ir\u00fdm nebem, kde se \u0159e\u0161en\u00ed zkou\u0161ej\u00ed p\u0159ed stovkami milion\u016f lid\u00ed.<\/p>\n

Na tento aspekt se p\u0159i \u0159e\u010di o popularit\u011b \u010dasto zapom\u00edn\u00e1. Div\u00e1ci nesleduj\u00ed jen to, kdo vyhraje, ale i to, jak se v\u00edt\u011bz\u00ed, a p\u0159\u00edb\u011bhy o in\u017een\u00fdrstv\u00ed, v\u00fdvoji a technick\u00fdch rozhodnut\u00edch se staly sou\u010d\u00e1st\u00ed vypr\u00e1v\u011bn\u00ed m\u00edsto t\u00e9matu pro hrstku odborn\u00edk\u016f.<\/p>\n

\"Monopost<\/p>\n

Co to znamen\u00e1 pro zna\u010dku<\/h2>\n

V\u00edce div\u00e1k\u016f znamen\u00e1 v\u011bt\u0161\u00ed hodnotu a v\u011bt\u0161\u00ed hodnota znamen\u00e1 vy\u0161\u0161\u00ed ceny. Podle na\u0161eho pr\u016fzkumu ze z\u00e1\u0159\u00ed 2026 se dnes do Formule 1 ned\u00e1 vstoupit za m\u00e9n\u011b ne\u017e 2 miliony dolar\u016f ro\u010dn\u011b, t\u00e9m\u011b\u0159 v\u0161echny t\u00fdmy po\u017eaduj\u00ed z\u00e1vazek nejm\u00e9n\u011b na dv\u011b sezony a sponzoring jedin\u00e9ho z\u00e1vodu u\u017e neexistuje. Kdo chce pochopit, z \u010deho se tato \u010d\u00e1stka skl\u00e1d\u00e1, najde podrobnosti v na\u0161em pr\u016fvodci o tom, kolik stoj\u00ed sponzoring Formule 1<\/a>.<\/p>\n

Cena v\u0161ak vypr\u00e1v\u00ed jen polovinu p\u0159\u00edb\u011bhu. Druhou polovinu vypr\u00e1v\u011bj\u00ed fanou\u0161ci: v celosv\u011btov\u00e9m pr\u016fzkumu 2025<\/a> Formule 1 a Motorsport Network uvedlo 76 % respondent\u016f, \u017ee sponzo\u0159i obohacuj\u00ed z\u00e1\u017eitek z Formule 1. Jen m\u00e1lokter\u00e9 prost\u0159ed\u00ed p\u0159ij\u00edm\u00e1 zna\u010dku tak ochotn\u011b.<\/p>\n

Popularita, se kterou je t\u0159eba zach\u00e1zet opatrn\u011b<\/h2>\n

Otev\u0159en\u00e9 dve\u0159e p\u0159ivedly nov\u00e9 publikum, mlad\u0161\u00ed a rozmanit\u011bj\u0161\u00ed. P\u0159ivedly ho prost\u0159ednictv\u00edm p\u0159\u00edb\u011bh\u016f, je\u0161t\u011b d\u0159\u00edve ne\u017e prost\u0159ednictv\u00edm z\u00e1vod\u016f, a pr\u00e1v\u011b o tom by m\u011bl p\u0159em\u00fd\u0161let ka\u017ed\u00fd, kdo investuje do Formule 1: publikum, kter\u00e9 se zamilovalo do vypr\u00e1v\u011bn\u00ed, chce, aby se zna\u010dky staly jeho sou\u010d\u00e1st\u00ed, a ne aby ho sledovaly z n\u00e1lepky na bo\u010dnici. Zb\u00fdv\u00e1 zjistit, jak dlouho m\u016f\u017ee sport r\u016fst takov\u00fdm tempem a kdo stihne nastoupit na palubu d\u0159\u00edv, ne\u017e se dve\u0159e nevyhnuteln\u011b za\u010dnou zu\u017eovat.<\/p>\n

\r\n\r\n

\u010cast\u00e9 ot\u00e1zky o popularit\u011b Formule 1<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Pro\u010d je Formule 1 tak popul\u00e1rn\u00ed?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Proto\u017ee od roku 2017 pod veden\u00edm Liberty Media otev\u0159ela dve\u0159e ve\u0159ejnosti: Drive to Survive na Netflixu, soci\u00e1ln\u00ed s\u00edt\u011b, film F1 s Bradem Pittem a t\u0159i Velk\u00e9 ceny ve Spojen\u00fdch st\u00e1tech p\u0159ivedly nov\u00e9 fanou\u0161ky, mlad\u0161\u00ed a rozmanit\u011bj\u0161\u00ed. Podle Formule 1 m\u00e1 v roce 2026 na cel\u00e9m sv\u011bt\u011b p\u0159es 830 milion\u016f fanou\u0161k\u016f.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Je Formule 1 sport?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Ano. V zat\u00e1\u010dk\u00e1ch a p\u0159i brzd\u011bn\u00ed sn\u00e1\u0161ej\u00ed jezdci p\u0159et\u00ed\u017een\u00ed a\u017e 5 nebo 6 g, jejich srdce po cel\u00fd z\u00e1vod bije v rozmez\u00ed 150 a\u017e 190 tep\u016f za minutu a v nejteplej\u0161\u00edch z\u00e1vodech ztrat\u00ed dva a\u017e t\u0159i litry potu, n\u011bkdy i v\u00edce. Aby tato zat\u00ed\u017een\u00ed zvl\u00e1dli, tr\u00e9nuj\u00ed jako vytrvalostn\u00ed sportovci.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kolik fanou\u0161k\u016f m\u00e1 Formule 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Podle Formule 1 m\u00e1 v roce 2026 na cel\u00e9m sv\u011bt\u011b p\u0159es 830 milion\u016f fanou\u0161k\u016f, o 64 % v\u00edce ne\u017e v roce 2018. \u017deny tvo\u0159\u00ed 42 % publika a lid\u00e9 mlad\u0161\u00ed 35 let 43 %. V roce 2025 dos\u00e1hla kumulativn\u00ed sledovanost sezony 1,83 miliardy div\u00e1k\u016f.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Jakou roli hr\u00e1l seri\u00e1l Drive to Survive v r\u016fstu F1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Seri\u00e1l, kter\u00fd Netflix uvedl 8. b\u0159ezna 2019, zavedl div\u00e1ky do box\u016f a rivalit Formule 1 a nadchl i ty, kdo neznali pravidla. Byl jedn\u00edm z motor\u016f r\u016fstu mlad\u0161\u00edho a americk\u00e9ho publika.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Pro\u010d se jmenuje Formule 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Proto\u017ee \u201eformule\u201c ozna\u010duje soubor technick\u00fdch pravidel, kter\u00e1 mus\u00ed dodr\u017eovat v\u0161echny vozy. Prvn\u00ed Velk\u00e1 cena zapo\u010d\u00edt\u00e1van\u00e1 do mistrovstv\u00ed sv\u011bta se jela v Silverstonu v kv\u011btnu 1950.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kolik stoj\u00ed sponzoring Formule 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Podle pr\u016fzkumu RTR Sports Marketing ze z\u00e1\u0159\u00ed 2026 se do Formule 1 ned\u00e1 vstoupit za m\u00e9n\u011b ne\u017e 2 miliony dolar\u016f ro\u010dn\u011b, t\u00e9m\u011b\u0159 v\u0161echny t\u00fdmy po\u017eaduj\u00ed z\u00e1vazek nejm\u00e9n\u011b na dv\u011b sezony a sponzoring jedin\u00e9ho z\u00e1vodu u\u017e neexistuje.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Dne 27. \u010dervna 2025 vstupuje do americk\u00fdch kin film o z\u00e1vodn\u00edkovi, kter\u00fd m\u00e1 svou nejlep\u0161\u00ed sezonu d\u00e1vno za sebou a kter\u00e9ho star\u00fd p\u0159\u00edtel povol\u00e1 zp\u00e1tky na tra\u0165, aby zachr\u00e1nil t\u00fdm uv\u00edzl\u00fd na konci startovn\u00edho pole. Hlavn\u00ed roli hraje Brad Pitt, re\u017e\u00edruje Joseph Kosinski. Kdy\u017e skon\u010d\u00ed jeho prom\u00edt\u00e1n\u00ed v kinech, m\u00e1 F1 na kont\u011b p\u0159es 630 […]<\/p>\n","protected":false},"author":2,"featured_media":197506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-243038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nPro\u010d je Formule 1 tak popul\u00e1rn\u00ed? \u010c\u00edsla a zna\u010dky<\/title>\n<meta name=\"description\" content=\"Pro\u010d je Formule 1 tak popul\u00e1rn\u00ed: 830 milion\u016f fanou\u0161k\u016f, Drive to Survive, film s Bradem Pittem a USA. 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