{"id":243087,"date":"2024-04-19T07:50:33","date_gmt":"2024-04-19T05:50:33","guid":{"rendered":"https:\/\/rtrsports.com\/formule-1-arcade-a-formule-1-drive-zkoumani-hranic-angazovanosti-fanousku\/"},"modified":"2026-10-15T12:02:46","modified_gmt":"2026-10-15T10:02:46","slug":"formule-1-arcade-a-formule-1-drive-zkoumani-hranic-angazovanosti-fanousku","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/formule-1-arcade-a-formule-1-drive-zkoumani-hranic-angazovanosti-fanousku\/","title":{"rendered":"F1 Arcade a F1 Drive: Formule 1 v\u0161edn\u00edch dn\u016f"},"content":{"rendered":"

Je 12. prosince 2022 a v lond\u00fdnsk\u00e9 City, p\u00e1r krok\u016f od kupole katedr\u00e1ly svat\u00e9ho Pavla, se otev\u00edr\u00e1 podnik, jeho\u017e jm\u00e9no by si na v\u00fdv\u011bsn\u00edm \u0161t\u00edtu je\u0161t\u011b p\u0159ed p\u00e1r lety nikdo nedok\u00e1zal p\u0159edstavit. Uvnit\u0159 je \u0161edes\u00e1t pohybliv\u00fdch simul\u00e1tor\u016f j\u00edzdy, bar, stoly a barvy i okruhy Formule 1<\/strong><\/a>. Jmenuje se F1 Arcade<\/strong> a je to prvn\u00ed ofici\u00e1ln\u00ed podnik s licenc\u00ed \u0161ampion\u00e1tu.<\/p>\n

O n\u011bco v\u00edc ne\u017e rok pozd\u011bji, 6. \u00fanora 2024, se pod ji\u017en\u00ed tribunou Tottenham Hotspur Stadium otev\u00edr\u00e1 F1 Drive<\/strong>: dr\u00e1hy pro elektrick\u00e9 motok\u00e1ry uvnit\u0159 fotbalov\u00e9ho stadionu, s trat\u011bmi inspirovan\u00fdmi okruhy mistrovstv\u00ed sv\u011bta. Jsou to dv\u011b velmi odli\u0161n\u00e1 m\u00edsta, ale odpov\u00eddaj\u00ed na stejnou ot\u00e1zku: co d\u011bl\u00e1 Formule 1 v \u00fater\u00fd?<\/p>\n

Formule 1 v\u0161edn\u00edch dn\u016f<\/h2>\n

Formule 1 \u017eije v\u00edkendy. Kalend\u00e1\u0159 na rok 2026<\/a> m\u00e1 23 Velk\u00fdch cen: zbytek roku je pro fanou\u0161ka \u010dek\u00e1n\u00ed. Pro sport, kter\u00fd si v posledn\u00edch letech z\u00edskal nov\u00e9 publikum, mnohem mlad\u0161\u00ed a mnohem m\u00e9n\u011b zvykl\u00e9 \u010dekat, je ta mezera probl\u00e9mem a z\u00e1rove\u0148 p\u0159\u00edle\u017eitost\u00ed.<\/p>\n

\u0158\u00edkejme tomu Formule 1 v\u0161edn\u00edch dn\u016f<\/strong>: soubor z\u00e1\u017eitk\u016f, kter\u00e9 p\u0159in\u00e1\u0161ej\u00ed \u0161ampion\u00e1t do \u017eivota fanou\u0161k\u016f ve chv\u00edl\u00edch, kdy monoposty stoj\u00ed. Z\u00e1vod nenahrazuje, prodlu\u017euje ho. A hlavn\u011b m\u011bn\u00ed povahu vztahu: od d\u00edv\u00e1n\u00ed k jedn\u00e1n\u00ed, z gau\u010de za volant, by\u0165 jen volant simul\u00e1toru.<\/p>\n

F1 Arcade, depo za rohem<\/h2>\n

V \u00fanoru 2022 podepisuje Formule 1 se spole\u010dnost\u00ed Kindred Concepts britsk\u00e9ho podnikatele Adama Breedena v\u00fdhradn\u00ed a dlouhodobou glob\u00e1ln\u00ed licenci s c\u00edlem otev\u0159\u00edt b\u011bhem p\u011bti let po cel\u00e9m sv\u011bt\u011b a\u017e t\u0159icet podnik\u016f. Prvn\u00edm je ten lond\u00fdnsk\u00fd; 21. listopadu 2023 se otev\u00edr\u00e1 Birmingham a potom p\u0159ich\u00e1z\u00ed vstup do Spojen\u00fdch st\u00e1t\u016f, po\u010d\u00ednaje Bostonem.<\/p>\n

Dnes je F1 Arcade deset: Lond\u00fdn a Birmingham ve Spojen\u00e9m kr\u00e1lovstv\u00ed; Boston, Washington, Filadelfie, Denver, Las Vegas, Atlanta a Chicago ve Spojen\u00fdch st\u00e1tech; a od dubna 2026 Madrid, prvn\u00ed podnik v kontinent\u00e1ln\u00ed Evrop\u011b, p\u00e1r krok\u016f od stadionu Santiaga Bernab\u00e9ua, v roce, kdy se Velk\u00e1 cena \u0160pan\u011blska p\u0159esouv\u00e1 na nov\u00fd m\u011bstsk\u00fd okruh v Madridu, Madring. My\u0161lenka je jednoduch\u00e1 a z\u00e1rove\u0148 chytr\u00e1: spojit simul\u00e1tor, kter\u00fd uchv\u00e1t\u00ed ty, kdo Formuli 1 u\u017e znaj\u00ed, s podnikem, kde se s p\u0159\u00e1teli j\u00ed a pije, kter\u00fd p\u0159it\u00e1hne ty, kdo ji pr\u00e1v\u011b objevili.<\/p>\n

F1 Drive, motok\u00e1ry uvnit\u0159 stadionu<\/h2>\n

F1 Drive vzniklo z patn\u00e1ctilet\u00e9ho partnerstv\u00ed mezi Formul\u00ed 1 a Tottenhamem Hotspur, ozn\u00e1men\u00e9ho v b\u0159eznu 2023. Klub ho p\u0159edstavil jako prvn\u00ed za\u0159\u00edzen\u00ed pro elektrick\u00e9 motok\u00e1ry na sv\u011bt\u011b postaven\u00e9 uvnit\u0159 stadionu: t\u0159i trat\u011b inspirovan\u00e9 okruhy \u0161ampion\u00e1tu, z nich\u017e jedna je ur\u010dena mlad\u0161\u00edm jezdc\u016fm. Motok\u00e1ry maj\u00ed DRS, zvuk motor\u016f a volant s LED displejem: detaily, kter\u00e9 slou\u017e\u00ed jedin\u00e9mu \u00fa\u010delu, aby se ten, kdo \u0159\u00edd\u00ed, c\u00edtil o kousek bl\u00ed\u017e jezdci, kter\u00e9ho v\u00edd\u00e1 v televizi.<\/p>\n

Ani m\u00edsto nen\u00ed detail. Um\u00edstit Formuli 1 pod tribunu klubu Premier League znamen\u00e1 mluvit k publiku, kter\u00e9 mo\u017en\u00e1 nikdy nevid\u011blo Velkou cenu, ale na stadion chod\u00ed ka\u017ed\u00fdch \u010dtrn\u00e1ct dn\u00ed. Je to setk\u00e1n\u00ed dvou fanou\u0161kovsk\u00fdch komunit, a jednu z nich si Formule 1 teprve mus\u00ed z\u00edskat.<\/p>\n

\"Elektrick\u00e9<\/p>\n

Od d\u00edv\u00e1n\u00ed k jedn\u00e1n\u00ed<\/h2>\n

V z\u00e1\u017eitkov\u00e9m marketingu plat\u00ed pravidlo, kter\u00e9 funguje v ka\u017ed\u00e9m odv\u011btv\u00ed: to, co \u010dlov\u011bk pro\u017eije, si pamatuje d\u00e9le ne\u017e to, co jen vid\u00ed. F1 Arcade a F1 Drive ho uplat\u0148uj\u00ed doslova. Fanou\u0161ek nedost\u00e1v\u00e1 sd\u011blen\u00ed, ale pro\u017e\u00edv\u00e1 ho: vybere si t\u00fdm, vjede na okruh, zm\u011b\u0159\u00ed se s p\u0159\u00e1teli a vrac\u00ed se dom\u016f s \u010dasem na kolo, kter\u00fd je t\u0159eba p\u0159ekonat.<\/p>\n

Je to stejn\u00fd princip, kter\u00fd v posledn\u00edch letech ud\u011blal Formuli 1 tak popul\u00e1rn\u00ed, od dokument\u00e1rn\u00ed s\u00e9rie Drive to Survive d\u00e1l: sn\u00ed\u017eit vstupn\u00ed pr\u00e1h, u\u010dinit sport srozumiteln\u00fdm pro ty, kdo neznaj\u00ed pravidla, a prom\u011bnit div\u00e1ka v akt\u00e9ra. Psali jsme o tom v \u010dl\u00e1nku o tom, pro\u010d je Formule 1 tak popul\u00e1rn\u00ed<\/a>. \u010c\u00edsla ostatn\u011b t\u00e9to volb\u011b d\u00e1vaj\u00ed za pravdu: v celosv\u011btov\u00e9m pr\u016fzkumu 2025<\/a> Formule 1 a Motorsport Network uvedlo 76 % respondent\u016f, \u017ee sponzo\u0159i obohacuj\u00ed z\u00e1\u017eitek z Formule 1, co\u017e je znamen\u00ed publika, kter\u00e9 p\u0159ij\u00edm\u00e1 zna\u010dky, kdy\u017e se na z\u00e1\u017eitku pod\u00edlej\u00ed, m\u00edsto aby ho p\u0159eru\u0161ovaly.<\/p>\n

Co z toho maj\u00ed sponzo\u0159i a t\u00fdmy<\/h2>\n

Pro zna\u010dky je ka\u017ed\u00e9 m\u00edsto, kde se Formule 1 setk\u00e1v\u00e1 s fanou\u0161ky mimo tra\u0165, dal\u0161\u00edm kontaktn\u00edm bodem. Simul\u00e1tor v barv\u00e1ch t\u00fdmu, akce s jezdcem, ve\u010der pro klienty v tematick\u00e9m podniku: to jsou p\u0159\u00edle\u017eitosti, kter\u00e9 z\u00e1vodn\u00ed v\u00edkend se sv\u00fdmi omezen\u00fdmi prostory a cenami v\u017edy nenab\u00edz\u00ed. Kdo sponzoruje t\u00fdm nebo je titul\u00e1rn\u00edm sponzorem<\/a>, najde na t\u011bchto m\u00edstech p\u0159irozen\u00e9 roz\u0161\u00ed\u0159en\u00ed sv\u00fdch pr\u00e1v a v n\u011bkter\u00fdch p\u0159\u00edpadech prostor pro aktivaci, kter\u00fd je dostupn\u011bj\u0161\u00ed a l\u00e9pe m\u011b\u0159iteln\u00fd ne\u017e depo.<\/p>\n

U t\u00fdm\u016f je \u00favaha podobn\u00e1. Fanou\u0161ek, kter\u00fd usedne do simul\u00e1toru v barv\u00e1ch sv\u00e9ho obl\u00edben\u00e9ho t\u00fdmu, si jen nehraje: posiluje pouto, kter\u00e9 vydr\u017e\u00ed d\u00e9le ne\u017e jednu sezonu. A je to pouto, kter\u00e9 se buduje i daleko od okruh\u016f, ve m\u011bstech, kde Formule 1 nez\u00e1vod\u00ed.<\/p>\n

Model, kter\u00fd p\u0159esahuje Formuli 1<\/h2>\n

Liberty Media, kter\u00e1 Formuli 1 ovl\u00e1d\u00e1 od roku 2017, dokon\u010dila 3. \u010dervence 2025 tak\u00e9 akvizici spole\u010dnosti Dorna, dr\u017eitelky obchodn\u00edch pr\u00e1v MotoGP, kter\u00e1 se dnes jmenuje MotoGP Sports Entertainment Group. Je t\u011b\u017ek\u00e9 se neptat, zda se Formule 1 v\u0161edn\u00edch dn\u016f brzy nestane tak\u00e9 MotoGP v\u0161edn\u00edch dn\u016f, se sv\u00fdmi ar\u00e9nami, simul\u00e1tory a fanou\u0161ky, kter\u00e9 je t\u0159eba z\u00edskat daleko od okruh\u016f.<\/p>\n

Pro ty, kdo investuj\u00ed do motorsportu, je ot\u00e1zka jin\u00e1 a nal\u00e9hav\u011bj\u0161\u00ed: kolik dnes stoj\u00ed za to b\u00fdt p\u0159\u00edtomen na m\u00edstech, kde fanou\u0161ek tr\u00e1v\u00ed \u00fater\u00fd, a ne jen tam, kde tr\u00e1v\u00ed ned\u011bli?<\/p>\n

Obr\u00e1zek: Formula1.com.<\/em><\/p>\n

\r\n\r\n

\u010cast\u00e9 ot\u00e1zky o F1 Arcade a F1 Drive<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Co je F1 Arcade?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Je to s\u00ed\u0165 ofici\u00e1ln\u00edch podnik\u016f s licenc\u00ed Formule 1, kterou provozuje Kindred Concepts a kter\u00e1 spojuje pohybliv\u00e9 simul\u00e1tory j\u00edzdy s barem a gastronomi\u00ed. Prvn\u00ed podnik se otev\u0159el v Lond\u00fdn\u011b 12. prosince 2022 pobl\u00ed\u017e katedr\u00e1ly svat\u00e9ho Pavla se \u0161edes\u00e1ti simul\u00e1tory.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kde se F1 Arcade nach\u00e1zej\u00ed?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Podnik\u016f je deset: Lond\u00fdn a Birmingham ve Spojen\u00e9m kr\u00e1lovstv\u00ed; Boston, Washington, Filadelfie, Denver, Las Vegas, Atlanta a Chicago ve Spojen\u00fdch st\u00e1tech; a Madrid, otev\u0159en\u00fd v dubnu 2026, prvn\u00ed v kontinent\u00e1ln\u00ed Evrop\u011b.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Co je F1 Drive London?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Je to za\u0159\u00edzen\u00ed pro elektrick\u00e9 motok\u00e1ry otev\u0159en\u00e9 6. \u00fanora 2024 pod ji\u017en\u00ed tribunou Tottenham Hotspur Stadium, p\u0159edstaven\u00e9 jako prvn\u00ed na sv\u011bt\u011b uvnit\u0159 stadionu. Vzniklo z patn\u00e1ctilet\u00e9ho partnerstv\u00ed mezi Formul\u00ed 1 a Tottenhamem Hotspur a m\u00e1 t\u0159i trat\u011b inspirovan\u00e9 okruhy \u0161ampion\u00e1tu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Pro\u010d Formule 1 investuje do z\u00e1\u017eitk\u016f mimo tra\u0165?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Proto\u017ee kalend\u00e1\u0159 m\u00e1 23 z\u00e1vodn\u00edch v\u00edkend\u016f a po zbytek roku fanou\u0161ci nemaj\u00ed \u017e\u00e1dn\u00e9 pravideln\u00e9 setk\u00e1n\u00ed. Tematick\u00e9 podniky a dr\u00e1hy udr\u017euj\u00ed vztah \u017eiv\u00fd po cel\u00fd rok a p\u0159in\u00e1\u0161ej\u00ed sport nov\u00e9mu publiku, kter\u00e9 p\u0159ijde pro z\u00e1bavu a objev\u00ed Formuli 1.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Co maj\u00ed sponzo\u0159i z F1 Arcade a F1 Drive?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Jsou to kontaktn\u00ed body s fanou\u0161ky mimo z\u00e1vodn\u00ed v\u00edkendy: prostory pro akce s klienty, tematick\u00e9 aktivace, p\u0159\u00edtomnost vedle barev t\u00fdm\u016f. Pro mnoho zna\u010dek jsou roz\u0161\u00ed\u0159en\u00edm sponzorsk\u00fdch pr\u00e1v, kter\u00e9 je dostupn\u011bj\u0161\u00ed a l\u00e9pe m\u011b\u0159iteln\u00e9 ne\u017e depo.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

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\r\n Jak\u00e9 je spojen\u00ed mezi Formul\u00ed 1 a MotoGP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Stejn\u00fd vlastn\u00edk: Liberty Media, kter\u00e1 Formuli 1 ovl\u00e1d\u00e1 od roku 2017, dokon\u010dila 3. \u010dervence 2025 akvizici spole\u010dnosti Dorna, dr\u017eitelky obchodn\u00edch pr\u00e1v MotoGP, kter\u00e1 se dnes jmenuje MotoGP Sports Entertainment Group.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Je 12. prosince 2022 a v lond\u00fdnsk\u00e9 City, p\u00e1r krok\u016f od kupole katedr\u00e1ly svat\u00e9ho Pavla, se otev\u00edr\u00e1 podnik, jeho\u017e jm\u00e9no by si na v\u00fdv\u011bsn\u00edm \u0161t\u00edtu je\u0161t\u011b p\u0159ed p\u00e1r lety nikdo nedok\u00e1zal p\u0159edstavit. Uvnit\u0159 je \u0161edes\u00e1t pohybliv\u00fdch simul\u00e1tor\u016f j\u00edzdy, bar, stoly a barvy i okruhy Formule 1. Jmenuje se F1 Arcade a je to prvn\u00ed ofici\u00e1ln\u00ed […]<\/p>\n","protected":false},"author":2,"featured_media":197541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-243087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nF1 Arcade a F1 Drive: Formule 1 mimo tra\u0165<\/title>\n<meta name=\"description\" content=\"F1 Arcade a F1 Drive p\u0159in\u00e1\u0161ej\u00ed Formuli 1 do dn\u016f bez z\u00e1vod\u016f: deset podnik\u016f, motok\u00e1ry na stadionu Tottenhamu a co z toho maj\u00ed sponzo\u0159i.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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