{"id":243147,"date":"2024-04-25T14:27:18","date_gmt":"2024-04-25T12:27:18","guid":{"rendered":"https:\/\/rtrsports.com\/ferrari-sponzorstvi-hp\/"},"modified":"2025-05-29T16:23:38","modified_gmt":"2025-05-29T14:23:38","slug":"ferrari-sponzorstvi-hp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/ferrari-sponzorstvi-hp\/","title":{"rendered":"Ferrari F1, titul\u00e1rn\u00ed sponzorstv\u00ed s HP: modr\u00e1, inovace, z\u00edt\u0159ek"},"content":{"rendered":"

Dohoda o partnerstv\u00ed mezi ob\u011bma spole\u010dnostmi je mnohem v\u00edc ne\u017e jen sponzorsk\u00fd titul<\/a>. Scuderia Ferrari a HP<\/strong> <\/a>je dal\u0161\u00edm d\u00edlem marketingov\u00e9 skl\u00e1da\u010dky, kterou automobilka Prancing Horse ji\u017e n\u011bjakou dobu pe\u010dliv\u011b a precizn\u011b buduje. Technologick\u00fd gigant -HP je druh\u00fdm nejv\u011bt\u0161\u00edm v\u00fdrobcem osobn\u00edch po\u010d\u00edta\u010d\u016f na sv\u011bt\u011b – se objev\u00ed na voze z Maranella po\u010d\u00ednaje Velkou cenou Miami<\/strong> a z\u016fstane titul\u00e1rn\u00edm sponzorem Scuderie po dobu nejm\u00e9n\u011b dvou let za tr\u017en\u00ed \u010d\u00e1stky, kter\u00e9 nebyly zve\u0159ejn\u011bny, ale jsou jist\u011b mnohamilionov\u00e9. Na dohod\u011b se nep\u0159ekvapiv\u011b pod\u00edl\u00ed tak\u00e9 t\u00fdm Esport a v\u016fz \u0159\u00edzen\u00fd Mayou Weugovou v Akademii F1: dv\u011b komunika\u010dn\u00ed aktiva, o kter\u00e1 spole\u010dnost z Palo Alta necht\u011bla p\u0159ij\u00edt.<\/p>\n

Sponzorstv\u00ed titulu<\/h2>\n

Scuderia nem\u011bla titul\u00e1rn\u00edho sponzora od dob Mission Winnow<\/strong>, marketingov\u00e9 a komunika\u010dn\u00ed iniciativy historick\u00e9ho partnera Philip Morris, kter\u00e1 obch\u00e1zela – i kdy\u017e jen \u010d\u00e1ste\u010dn\u011b – na\u0159\u00edzen\u00ed o sponzoringu tab\u00e1kov\u00fdch v\u00fdrobk\u016f. D\u00edky sou\u010dasn\u00e9 dohod\u011b bude Ferrari z\u00e1vodit pod n\u00e1zvem Scuderia Ferrari HP<\/strong>, co\u017e je n\u00e1zev, kter\u00fd neu\u0161el zv\u011bdavosti, z\u00e1jmu a chv\u00e1le n\u011bkolika internetov\u00fdch komunit, kter\u00e9 rychle upozor\u0148uj\u00ed, \u017ee \u201eHP\u201c je krom\u011b zkratky pro \u201eHewlett-Packard\u201c v z\u00e1vodn\u00edm sv\u011bt\u011b zn\u00e1m\u011bj\u0161\u00ed jako zkratka pro Horse Power<\/strong>, jednotku m\u011b\u0159\u00edc\u00ed v\u00fdkon motoru.<\/p>\n

\u010cerven\u00e1 a modr\u00e1<\/h2>\n

Ferrari ji\u017e p\u0159ed \u010dasem ozn\u00e1milo sv\u016fj z\u00e1m\u011br z\u00e1vodit v Miami<\/strong> v nov\u00e9m modr\u00e9m kab\u00e1t\u011b<\/strong> a dokonce uk\u00e1zalo n\u00e1hled kr\u00e1sn\u00fdch modr\u00fdch oblek\u016f vytvo\u0159en\u00fdch pro tuto p\u0159\u00edle\u017eitost pro LeClerca, Sainze a cel\u00fd t\u00fdm. Sv\u011btle modr\u00e1, jak se lze do\u010d\u00edst v n\u011bkter\u00fdch tiskov\u00fdch zpr\u00e1v\u00e1ch koluj\u00edc\u00edch v posledn\u00edch dnech, byla jednou z obl\u00edben\u00fdch barev Enza Ferrariho<\/strong> (Drake, popravd\u011b \u0159e\u010deno, dostal za posledn\u00edch 30 let nejrozporupln\u011bj\u0161\u00ed barevn\u00e9 preference, kter\u00e9 ospravedl\u0148uj\u00ed v\u00edcem\u00e9n\u011b jak\u00fdkoli marketingov\u00fd tah) a tak\u00e9 historickou barvou Scuderie, kter\u00e1 v 60. letech z\u00e1vodila se Surteesem, Amonem<\/strong> a Bandinim<\/strong>.<\/p>\n

Ani\u017e bychom v\u0161ak cht\u011bli b\u00fdt zlomysln\u00ed, modr\u00e1 barva zvolen\u00e1 pro Miami nab\u00fdv\u00e1 zvl\u00e1\u0161tn\u00edho v\u00fdznamu v souvislosti s ozn\u00e1men\u00edm partnerstv\u00ed mezi Ferrari a HP, jeho\u017e logo je skute\u010dn\u011b modr\u00e9. Na floridsk\u00e9 trati se oba vozy z Maranella poprv\u00e9 p\u0159edstav\u00ed s velk\u00fdm logem HP na modr\u00e9m lakov\u00e1n\u00ed, kter\u00e9 se okam\u017eit\u011b stane klasikou sportovn\u00edho marketingu a nep\u0159ehl\u00e9dnutelnou p\u0159\u00edle\u017eitost\u00ed pro PR a fotografov\u00e1n\u00ed.<\/p>\n

Inovace, udr\u017eitelnost a v\u00fdznam partnerstv\u00ed ve Formuli 1<\/h2>\n

Inovace, udr\u017eitelnost, v\u00e1\u0161e\u0148 a v\u00fdzkum<\/strong> – to jsou slova, kter\u00e1 se objevuj\u00ed v tiskov\u00fdch zpr\u00e1v\u00e1ch, jimi\u017e se partnerstv\u00ed zahajuje, co\u017e je spr\u00e1vn\u00e9 a p\u0159irozen\u00e9. Ve sv\u011bt\u011b \u0161pi\u010dkov\u00fdch technologi\u00ed, jako je Formule 1, m\u00e1 v\u00fdrobce po\u010d\u00edta\u010d\u016f perfektn\u00ed pozici a zastoupen\u00ed. S nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed, a\u010dkoli to nen\u00ed p\u0159edm\u011btem dohody, se HP stane tak\u00e9 d\u016fle\u017eit\u00fdm spojencem Maranella na cel\u00e9 front\u011b technick\u00e9ho vybaven\u00ed, v\u00fdvoje softwaru a inovac\u00ed obecn\u011b. Kl\u00ed\u010dem k tomuto sponzoringu je podle n\u00ed tak\u00e9 udr\u017eitelnost – t\u00e9ma, kter\u00e9 je bl\u00edzk\u00e9 technologi\u00edm i automobilov\u00e9mu pr\u016fmyslu a na kter\u00e9 jsou ob\u011b odv\u011btv\u00ed siln\u011b tla\u010dena.<\/p>\n

Aby v\u0161ak bylo jasno, nelze mezi d\u016fvody t\u00e9to dohody neza\u0159adit mimo\u0159\u00e1dn\u00e9 postaven\u00ed Formule 1<\/strong> v oblasti modern\u00edho marketingu a celosv\u011btov\u00e9 popularity. Cirkus je ve v\u0161ech ohledech v\u00fdjime\u010dnou komunika\u010dn\u00ed platformou – stejn\u011b jako olympijsk\u00e9 hry a jen velmi m\u00e1lo dal\u0161\u00edch akc\u00ed na sv\u011bt\u011b – se kterou si zna\u010dky nemohou dovolit nespojit se. V tomto ohledu je a v\u017edy bylo Ferrari nejz\u00e1\u0159iv\u011bj\u0161\u00edm klenotem v korun\u011b, kdy\u017e ne na z\u00e1vodn\u00ed dr\u00e1ze, tak alespo\u0148 z hlediska marketingu.<\/p>\n

Lewis HP<\/h2>\n

V neposledn\u00ed \u0159ad\u011b by nem\u011bl b\u00fdt opomenut Hamilton\u016fv<\/strong> prvek. Brit, kter\u00fd je od p\u0159\u00ed\u0161t\u00ed sez\u00f3ny ozn\u00e1men vedle Charlese LeClerca<\/strong>, je nejen jedn\u00edm z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch jezdc\u016f Formule 1, ale tak\u00e9 jedn\u00edm z nejsledovan\u011bj\u0161\u00edch na sv\u011bt\u011b. Jeho podpis, kter\u00fd prudce zv\u00fd\u0161il cenu akci\u00ed Cavallina, m\u00e1 je\u0161t\u011b v\u011bt\u0161\u00ed marketingov\u00fd ne\u017e sportovn\u00ed dopad, mimo jin\u00e9 d\u00edky \u0159idi\u010dov\u011b odhodlan\u00e9 aktivit\u011b v mnoha nejost\u0159eji diskutovan\u00fdch kauz\u00e1ch posledn\u00edch let. Hamilton bude bezpochyby st\u0159edem pozornosti a z\u0159ejm\u011b s sebou p\u0159ivede cel\u00fd sv\u011bt Ferrari v\u010detn\u011b sponzor\u016f. Ani to nen\u00ed radno podce\u0148ovat.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dohoda o partnerstv\u00ed mezi ob\u011bma spole\u010dnostmi je mnohem v\u00edc ne\u017e jen sponzorsk\u00fd titul. Scuderia Ferrari a HP je dal\u0161\u00edm d\u00edlem marketingov\u00e9 skl\u00e1da\u010dky, kterou automobilka Prancing Horse ji\u017e n\u011bjakou dobu pe\u010dliv\u011b a precizn\u011b buduje. Technologick\u00fd gigant -HP je druh\u00fdm nejv\u011bt\u0161\u00edm v\u00fdrobcem osobn\u00edch po\u010d\u00edta\u010d\u016f na sv\u011bt\u011b – se objev\u00ed na voze z Maranella po\u010d\u00ednaje Velkou cenou Miami […]<\/p>\n","protected":false},"author":2,"featured_media":197645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-243147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nFerrari F1, titul\u00e1rn\u00ed sponzorstv\u00ed s HP: modr\u00e1, inovace, z\u00edt\u0159ek<\/title>\n<meta name=\"description\" content=\"Partnerstv\u00ed mezi Scuderi\u00ed Ferrari a HP je dal\u0161\u00edm d\u00edlem marketingov\u00e9 skl\u00e1da\u010dky, kterou automobilka Prancing Horse pe\u010dliv\u011b buduje.\" \/>\n<meta name=\"robots\" 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