{"id":243147,"date":"2024-04-25T11:19:23","date_gmt":"2024-04-25T09:19:23","guid":{"rendered":"https:\/\/rtrsports.com\/ferrari-sponzorstvi-hp\/"},"modified":"2026-10-15T14:11:11","modified_gmt":"2026-10-15T12:11:11","slug":"ferrari-sponzorstvi-hp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/ferrari-sponzorstvi-hp\/","title":{"rendered":"Ferrari F1 a titul\u00e1rn\u00ed sponzoring HP: modr\u00e1, inovace, z\u00edt\u0159ek"},"content":{"rendered":"

Mnohem v\u00edc ne\u017e titul\u00e1rn\u00ed sponzoring<\/a>: dohoda mezi Scuderi\u00ed Ferrari a HP<\/strong>, ozn\u00e1men\u00e1 24. dubna 2024, je dal\u0161\u00edm d\u00edlkem marketingov\u00e9 skl\u00e1da\u010dky, kterou Cavallino u\u017e n\u011bjakou dobu skl\u00e1d\u00e1 s pe\u010dlivost\u00ed a p\u0159esnost\u00ed. Technologick\u00fd gigant (HP je druh\u00fdm nejv\u011bt\u0161\u00edm v\u00fdrobcem osobn\u00edch po\u010d\u00edta\u010d\u016f na sv\u011bt\u011b: podle p\u0159edb\u011b\u017en\u00fdch \u00fadaj\u016f IDC dodal v roce 2025 20,2 % tradi\u010dn\u00edch po\u010d\u00edta\u010d\u016f prodan\u00fdch ve sv\u011bt\u011b) se na voze z Maranella objevuje od Velk\u00e9 ceny Miami<\/strong> v kv\u011btnu 2024, na z\u00e1klad\u011b v\u00edcelet\u00e9 smlouvy, jej\u00ed\u017e \u010d\u00e1stky nikdy nebyly zve\u0159ejn\u011bny, ale ur\u010dit\u011b jde o mnoho milion\u016f. Dohoda zcela nep\u0159ekvapiv\u011b zahrnuje i esportov\u00fd t\u00fdm a v\u016fz F1 Academy, kter\u00fd v roce 2024 \u0159\u00eddila Maya Weugov\u00e1: dv\u011b komunika\u010dn\u00ed aktiva, kter\u00e1 si firma z Palo Alta necht\u011bla nechat uj\u00edt.<\/p>\n

Titul\u00e1rn\u00ed sponzoring<\/h2>\n

Scuderia nem\u011bla titul\u00e1rn\u00edho sponzora od dob Mission Winnow<\/strong>, marketingov\u00e9 a komunika\u010dn\u00ed iniciativy, kterou dlouholet\u00fd partner Philip Morris podle sv\u00fdch kritik\u016f alespo\u0148 z\u010d\u00e1sti obch\u00e1zel pravidla pro tab\u00e1kov\u00fd sponzoring: spu\u0161t\u011bna s Ferrari na Velk\u00e9 cen\u011b Japonska 2018, objevovala se v n\u00e1zvu t\u00fdmu v roce 2019 a v \u010d\u00e1sti roku 2021 a od roku 2022 zmizela. Na z\u00e1klad\u011b sou\u010dasn\u00e9 dohody Ferrari z\u00e1vod\u00ed pod n\u00e1zvem Scuderia Ferrari HP<\/strong>, kter\u00fd okam\u017eit\u011b vzbudil zv\u011bdavost, z\u00e1jem i uzn\u00e1n\u00ed \u0159ady online komunit, je\u017e rychle upozornily, \u017ee \u201eHP\u201c nen\u00ed jen zkratka Hewlett-Packard, ale ve sv\u011bt\u011b z\u00e1vod\u016f je mnohem zn\u00e1m\u011bj\u0161\u00ed jako zkratka horse power<\/strong>, tedy ko\u0148sk\u00e9 s\u00edly motoru.<\/p>\n

Kolik m\u00e1 hodnotu, dohoda ne\u0159\u00edk\u00e1. Podle novin\u00e1\u0159e Willa Buxtona odpov\u00edd\u00e1 dv\u011bma t\u0159etin\u00e1m rozpo\u010dtov\u00e9ho stropu, tedy podle v\u00fdpo\u010dtu PlanetF1 zhruba 90 milion\u016fm dolar\u016f za sezonu, zat\u00edmco podle Black Book Motorsport je srovnateln\u00e1 s titul\u00e1rn\u00edm sponzoringem Oraclu u Red Bullu, odhadovan\u00fdm na zhruba 300 milion\u016f dolar\u016f za p\u011bt let. Jsou to odhady tisku, ne zve\u0159ejn\u011bn\u00e1 \u010d\u00edsla: sta\u010d\u00ed ale k tomu, aby za\u0159adily HP do nejvy\u0161\u0161\u00ed vrstvy trhu, kterou m\u00e1 smysl \u010d\u00edst spolu s pr\u016fvodcem o cen\u011b sponzoringu ve Formuli 1<\/a>.<\/p>\n

\u010cerven\u00e1 a modr\u00e1<\/h2>\n

Den p\u0159ed ozn\u00e1men\u00edm Ferrari ozn\u00e1milo, \u017ee v Miami<\/strong> pojede se speci\u00e1ln\u00edm zbarven\u00edm a \u017ee o v\u00edkendu budou Leclerc, Sainz a t\u00e9m\u011b\u0159 cel\u00fd t\u00fdm nosit sv\u011btle modrou v\u00fdstroj vytvo\u0159enou pro tuto p\u0159\u00edle\u017eitost. Ofici\u00e1ln\u00edm d\u016fvodem bylo v\u00fdro\u010d\u00ed, 70 let p\u0159\u00edtomnosti Ferrari v Severn\u00ed Americe, oslaven\u00e9 dv\u011bma modr\u00fdmi odst\u00edny z minulosti: Azzurro La Plata<\/strong>, mod\u0159\u00ed podobnou t\u00e9, kterou Alberto Ascari, prvn\u00ed mistr sv\u011bta Scuderie, nosil pro \u0161t\u011bst\u00ed na triku a p\u0159ilb\u011b, a Azzurro Dino<\/strong>, pou\u017e\u00edvanou do roku 1974 na kombin\u00e9z\u00e1ch jezdc\u016f jako Arturo Merzario a Clay Regazzoni.<\/p>\n

Ani\u017e bychom cht\u011bli b\u00fdt zlomysln\u00ed, modr\u00e1 zvolen\u00e1 pro Miami dostala zvl\u00e1\u0161tn\u00ed v\u00fdznam den po ozn\u00e1men\u00ed partnerstv\u00ed s HP, jej\u00ed\u017e logo je pr\u00e1v\u011b modr\u00e9. Na floridsk\u00e9 trati oba vozy z Maranella poprv\u00e9 uk\u00e1zaly velk\u00e9 logo HP na zbarven\u00ed se sv\u011btle modr\u00fdmi akcenty, kter\u00e9 se stalo malou klasikou sportovn\u00edho marketingu a nepromarnitelnou p\u0159\u00edle\u017eitost\u00ed pro PR a fotografie.<\/p>\n

Inovace, udr\u017eitelnost a v\u00fdznam partnerstv\u00ed ve Formuli 1<\/h2>\n

Inovace, udr\u017eitelnost, v\u00fdkon a excelence<\/strong> byla slova, kter\u00e1 se st\u0159\u00eddala v tiskov\u00fdch zpr\u00e1v\u00e1ch o zah\u00e1jen\u00ed partnerstv\u00ed, jak je spr\u00e1vn\u00e9 a p\u0159irozen\u00e9. Ve sv\u011bt\u011b nejvy\u0161\u0161\u00edch technologi\u00ed, jako je Formule 1<\/a>, je v\u00fdrobce po\u010d\u00edta\u010d\u016f dokonale um\u00edst\u011bn, a dohoda to \u0159\u00edk\u00e1 v\u00fdslovn\u011b: Ferrari pou\u017e\u00edv\u00e1 po\u010d\u00edta\u010de, za\u0159\u00edzen\u00ed, syst\u00e9my pro spolupr\u00e1ci a tisk od HP. I udr\u017eitelnost, t\u00e9ma velmi bl\u00edzk\u00e9 technologi\u00edm i automobilov\u00e9mu pr\u016fmyslu, na kter\u00e9 jsou ob\u011b odv\u011btv\u00ed pod siln\u00fdm tlakem, byla podle tiskov\u00fdch zpr\u00e1v jedn\u00edm z kl\u00ed\u010d\u016f tohoto sponzoringu.<\/p>\n

Abychom v\u0161ak byli up\u0159\u00edmn\u00ed, mezi d\u016fvody t\u00e9to dohody nelze nezapo\u010d\u00edtat mimo\u0159\u00e1dn\u00e9 \u00fast\u0159edn\u00ed postaven\u00ed Formule 1<\/strong> v modern\u00edm marketingu a v celosv\u011btov\u00e9 popularit\u011b. Tento cirkus je v ka\u017ed\u00e9m ohledu mimo\u0159\u00e1dnou komunika\u010dn\u00ed platformou, jako olympijsk\u00e9 hry a jen velmi m\u00e1lo dal\u0161\u00edch akc\u00ed na sv\u011bt\u011b, s n\u00ed\u017e si zna\u010dky nemohou dovolit se nespojit. V tom je Ferrari jist\u011b, a odjak\u017eiva, nejz\u00e1\u0159iv\u011bj\u0161\u00edm klenotem v korun\u011b, ne-li na trati, pak alespo\u0148 v marketingu.<\/p>\n

Lewis HP<\/h2>\n

Z rovnice nelze vynechat faktor Hamilton<\/strong>. Brit, ozn\u00e1men\u00fd 1. \u00fanora 2024, t\u00e9m\u011b\u0159 t\u0159i m\u011bs\u00edce p\u0159ed HP, jezd\u00ed za Ferrari od roku 2025 po boku Charlese Leclerca<\/strong>, kter\u00fd v \u010dervnu 2026 prodlou\u017eil smlouvu, podle tisku do roku 2028. Hamilton nen\u00ed jen jedn\u00edm z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch jezdc\u016f v historii Formule 1, ale tak\u00e9 jednou z nejzn\u00e1m\u011bj\u0161\u00edch postav sv\u011btov\u00e9ho sportu, s publikem, kter\u00e9 sah\u00e1 daleko za depo, i d\u00edky jeho anga\u017em\u00e1 v mnoha z nejdiskutovan\u011bj\u0161\u00edch t\u00e9mat posledn\u00edch let. Jeho p\u0159\u00edchod m\u011bl marketingov\u00e9 dopady je\u0161t\u011b d\u0159\u00edve ne\u017e sportovn\u00ed: Hamilton je st\u0159edem pozornosti a t\u00e1hne s sebou cel\u00fd sv\u011bt Ferrari kolem sebe, v\u010detn\u011b sponzor\u016f. Ani to opravdu nen\u00ed prvek, kter\u00fd lze podce\u0148ovat.<\/p>\n

Skl\u00e1da\u010dka o dva roky pozd\u011bji<\/h2>\n

Dnes se t\u00fdm st\u00e1le jmenuje Scuderia Ferrari HP a skl\u00e1da\u010dka se rozrostla: v roce 2026 m\u00e1 Cavallino 40 ofici\u00e1ln\u00edch partner\u016f a HP stoj\u00ed na vrcholu pyramidy, kter\u00e1 podle na\u0161\u00ed klasifikace zahrnuje hlavn\u00ed sponzory, ofici\u00e1ln\u00ed sponzory, podp\u016frn\u00e9 partnery a technick\u00e9 sponzory. Kdo je chce vid\u011bt v\u0161echny, obor po oboru, najde \u00faplnou anal\u00fdzu sponzorsk\u00e9ho portfolia Ferrari ve Formuli 1<\/a>. Podstata v\u0161ak z\u016fst\u00e1v\u00e1 stejn\u00e1 jako v roce 2024: HP si nekoupila jen jm\u00e9no na karoserii, ale m\u00edsto v nejvypr\u00e1v\u011bn\u011bj\u0161\u00edm p\u0159\u00edb\u011bhu motorsportu, v n\u011bm\u017e se i barva, zvolen\u00e1 ve spr\u00e1vnou chv\u00edli, st\u00e1v\u00e1 sd\u011blen\u00edm.<\/p>\n

Zdroje<\/strong>: Ferrari, dohoda s HP<\/a>; Ferrari a HP, spole\u010dn\u00e9 ozn\u00e1men\u00ed<\/a>; Ferrari, zbarven\u00ed pro Miami 2024<\/a>; PlanetF1, hodnota dohody podle Willa Buxtona<\/a>; Black Book Motorsport, titul\u00e1rn\u00ed partnerstv\u00ed HP<\/a>; IDC, trh PC v roce 2025<\/a>; Ferrari, prodlou\u017een\u00ed smlouvy Leclerca<\/a>.<\/p>\n

\r\n\r\n

\u010cast\u00e9 ot\u00e1zky o HP a Ferrari<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Odkdy je HP titul\u00e1rn\u00edm sponzorem Ferrari?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

V\u00edcelet\u00e1 dohoda byla ozn\u00e1mena 24. dubna 2024 a t\u00fdm z\u00e1vod\u00ed jako Scuderia Ferrari HP od Velk\u00e9 ceny Miami v kv\u011btnu 2024. N\u00e1zev plat\u00ed i pro esportov\u00fd t\u00fdm a v\u016fz F1 Academy.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kolik HP plat\u00ed Ferrari?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\u010c\u00e1stka nebyla nikdy zve\u0159ejn\u011bna. Podle novin\u00e1\u0159e Willa Buxtona odpov\u00edd\u00e1 dv\u011bma t\u0159etin\u00e1m rozpo\u010dtov\u00e9ho stropu, podle v\u00fdpo\u010dtu PlanetF1 zhruba 90 milion\u016fm dolar\u016f za sezonu; podle Black Book Motorsport je srovnateln\u00e1 s titul\u00e1rn\u00edm sponzoringem Oracle-Red Bull, odhadovan\u00fdm na zhruba 300 milion\u016f dolar\u016f za p\u011bt let.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kdo byl titul\u00e1rn\u00edm sponzorem Ferrari p\u0159ed HP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Mission Winnow, iniciativa Philip Morris spu\u0161t\u011bn\u00e1 s Ferrari na Velk\u00e9 cen\u011b Japonska 2018. Objevovala se v n\u00e1zvu t\u00fdmu v roce 2019 a v \u010d\u00e1sti roku 2021 a od roku 2022 Scuderia z\u00e1vodila bez titul\u00e1rn\u00edho sponzora a\u017e do p\u0159\u00edchodu HP.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Pro\u010d Ferrari v roce 2024 v Miami z\u00e1vodilo v modr\u00e9?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Ofici\u00e1ln\u011b kv\u016fli 70 let\u016fm p\u0159\u00edtomnosti Ferrari v Severn\u00ed Americe, s Azzurro La Plata spojenou s Albertem Ascarim a Azzurro Dino z kombin\u00e9z Merzaria a Regazzoniho. Shoda s debutem HP, jej\u00ed\u017e logo je modr\u00e9, z tohoto zbarven\u00ed ud\u011blala i marketingovou p\u0159\u00edle\u017eitost.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Co znamen\u00e1 HP v n\u00e1zvu Scuderia Ferrari HP?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Je to zna\u010dka HP Inc., zkratka Hewlett-Packard. Ve sv\u011bt\u011b z\u00e1vod\u016f je v\u0161ak HP i zkratkou horse power, tedy ko\u0148sk\u00e9 s\u00edly motoru: slovn\u00ed h\u0159\u00ed\u010dka, kter\u00e9 si online komunity hned v\u0161imly.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Kolik sponzor\u016f m\u00e1 Ferrari ve Formuli 1?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

V roce 2026 m\u00e1 Scuderia Ferrari HP 40 ofici\u00e1ln\u00edch partner\u016f a HP je titul\u00e1rn\u00edm sponzorem. \u00dapln\u00fd seznam, obor po oboru, je v anal\u00fdze sponzorsk\u00e9ho portfolia Ferrari ve Formuli 1<\/a>.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Mnohem v\u00edc ne\u017e titul\u00e1rn\u00ed sponzoring: dohoda mezi Scuderi\u00ed Ferrari a HP, ozn\u00e1men\u00e1 24. dubna 2024, je dal\u0161\u00edm d\u00edlkem marketingov\u00e9 skl\u00e1da\u010dky, kterou Cavallino u\u017e n\u011bjakou dobu skl\u00e1d\u00e1 s pe\u010dlivost\u00ed a p\u0159esnost\u00ed. Technologick\u00fd gigant (HP je druh\u00fdm nejv\u011bt\u0161\u00edm v\u00fdrobcem osobn\u00edch po\u010d\u00edta\u010d\u016f na sv\u011bt\u011b: podle p\u0159edb\u011b\u017en\u00fdch \u00fadaj\u016f IDC dodal v roce 2025 20,2 % tradi\u010dn\u00edch po\u010d\u00edta\u010d\u016f prodan\u00fdch ve […]<\/p>\n","protected":false},"author":2,"featured_media":197645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-243147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"\nScuderia Ferrari HP: titul\u00e1rn\u00ed sponzoring a jeho hodnota<\/title>\n<meta name=\"description\" content=\"Scuderia Ferrari HP: dohoda z roku 2024, jej\u00ed hodnota podle odhad\u016f, modr\u00e1 z Miami a role Hamiltona v marketingov\u00e9 skl\u00e1da\u010dce 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