{"id":243206,"date":"2024-06-03T09:01:51","date_gmt":"2024-06-03T07:01:51","guid":{"rendered":"https:\/\/rtrsports.com\/reklama-na-alkohol-v-f1-mezi-sporty-marketing-a-etika\/"},"modified":"2026-10-16T17:35:03","modified_gmt":"2026-10-16T15:35:03","slug":"reklama-na-alkohol-v-f1-mezi-sporty-marketing-a-etika","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/cs\/blog\/alcohol-advertising-in-f1-between-sports-marketing-and-ethics\/","title":{"rendered":"Alkohol ve F1: kdo sponzoruje v roce 2026 a kde je reklama zak\u00e1zan\u00e1"},"content":{"rendered":"<p><strong>Alkohol ve F1<\/strong> funguje v roce 2026 na dvou \u00farovn\u00edch: na \u00farovni \u0161ampion\u00e1tu, kde je od roku 2016 partnerem <strong>Heineken<\/strong> a kde <strong>LVMH<\/strong> od roku 2025 p\u0159iv\u00e1d\u00ed na stupn\u011b v\u00edt\u011bz\u016f Mo\u00ebt &amp; Chandon, a na \u00farovni t\u00fdm\u016f, kde se piva a lihoviny objevuj\u00ed u Ferrari, McLarenu, Red Bullu, Williamsu, Audi, Haasu, Cadillacu a Aston Martinu. Kalend\u00e1\u0159 ale nen\u00ed jednotn\u00fd: v n\u011bkter\u00fdch zem\u00edch se zna\u010dka alkoholu m\u016f\u017ee ukazovat bez probl\u00e9m\u016f, v jin\u00fdch mus\u00ed zmizet nebo se p\u0159evl\u00e9knout. Pro sponzora je rozhoduj\u00edc\u00ed v\u011bd\u011bt p\u0159edem, kter\u00fd v\u00edkend je kter\u00fd.<\/p>\n<p>Pro\u010d piva a lihoviny tolik miluj\u00ed motorsport, jsme popsali v samostatn\u00e9m \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/alcohol-motor-sports-sponsorships\/\">alkoholu a sponzorstv\u00ed v motorsportu<\/a> a p\u0159\u00edb\u011bh Heinekenu m\u00e1 vlastn\u00ed kapitolu v na\u0161\u00ed anal\u00fdze <a href=\"https:\/\/rtrsports.com\/cs\/blog\/heineken-in-formula-1-nepravdepodobne-partnerstvi\/\">Heineken ve Formuli 1<\/a>. Tady se d\u00edv\u00e1me na mapu: kdo je dnes p\u0159\u00edtomen, kde je reklama zak\u00e1zan\u00e1 a co mus\u00ed zna\u010dka napl\u00e1novat p\u0159ed podpisem smlouvy.<\/p>\n<h2>Kdo jsou alkoholov\u00ed sponzo\u0159i F1 v roce 2026<\/h2>\n<p>Na \u00farovni \u0161ampion\u00e1tu jsou dv\u011b jm\u00e9na. <strong>Heineken<\/strong> je partnerem Formule 1 od roku 2016 a v listopadu 2025 ozn\u00e1mil prodlou\u017een\u00ed od roku 2027, v jeho\u017e st\u0159edu stoj\u00ed Heineken 0.0 a kampa\u0148 \u201eWhen You Drive, Never Drink\u201c. <strong>LVMH<\/strong> podepsal desetiletou smlouvu od roku 2025, d\u00edky n\u00ed\u017e se jako ofici\u00e1ln\u00ed \u0161ampa\u0148sk\u00e9 vr\u00e1til <strong>Mo\u00ebt &amp; Chandon<\/strong> m\u00edsto Ferrari Trento: p\u0159\u00edb\u011bh lahv\u00ed na stupn\u00edch v\u00edt\u011bz\u016f najdete v na\u0161em \u010dl\u00e1nku o <a href=\"https:\/\/rtrsports.com\/cs\/blog\/champagne-sponsorship-in-formula-1-history-and-importance\/\">\u0161ampa\u0148sk\u00e9m ve Formuli 1<\/a>.<\/p>\n<p>Na \u00farovni t\u00fdm\u016f jsou v roce 2026 tato jm\u00e9na:<\/p>\n<ul>\n<li><strong>Ferrari<\/strong>: Peroni Nastro Azzurro 0.0%, v\u00edcelet\u00e1 smlouva od roku 2024 se zna\u010dkou na voze a kombin\u00e9z\u00e1ch, a Chivas Regal, t\u00fdmov\u00fd partner od roku 2025;<\/li>\n<li><strong>McLaren<\/strong>: Jack Daniel&#8217;s, partner od roku 2022, smlouva prodlou\u017eena v z\u00e1\u0159\u00ed 2025;<\/li>\n<li><strong>Red Bull Racing<\/strong>: Heineken, t\u00fdmov\u00fd partner od roku 2023, spojen\u00fd tak\u00e9 s Maxem Verstappenem;<\/li>\n<li><strong>Williams<\/strong>: Estrella Galicia 0,0, ofici\u00e1ln\u00ed pivo od roku 2026;<\/li>\n<li><strong>Audi<\/strong>: Paulaner, ofici\u00e1ln\u00ed dodavatel od debutu t\u00fdmu v roce 2026, se st\u0159edem v nealkoholick\u00e9m p\u0161eni\u010dn\u00e9m pivu;<\/li>\n<li><strong>Haas<\/strong>: Singha, ofici\u00e1ln\u00ed pivo od roku 2026;<\/li>\n<li><strong>Cadillac<\/strong>: Jim Beam, ofici\u00e1ln\u00ed lihovina od debutu t\u00fdmu v roce 2026;<\/li>\n<li><strong>Aston Martin<\/strong>: Glenfiddich, v\u00edcelet\u00e9 partnerstv\u00ed ozn\u00e1men\u00e9 v Las Vegas v listopadu 2024.<\/li>\n<\/ul>\n<p>Dva detaily \u0159\u00edkaj\u00ed hodn\u011b. T\u0159i t\u00fdmy, Ferrari, Williams a Audi, si za partnera vybraly nealkoholick\u00e9 pivo; Chivas Regal p\u0159edstavil smlouvu s Ferrari jako zp\u016fsob, jak upozor\u0148ovat na nebezpe\u010d\u00ed \u0159\u00edzen\u00ed po pit\u00ed, a Jim Beam mluvil o z\u00e1\u017eitc\u00edch pro fanou\u0161ky \u201ese zam\u011b\u0159en\u00edm na zodpov\u011bdnou konzumaci\u201c. Zna\u010dka alkoholu, kter\u00e1 dnes vstupuje do F1, v\u00ed, \u017ee bude muset vysv\u011btlit, pro\u010d je na z\u00e1vodn\u00edm aut\u011b, a p\u0159ipravuje si odpov\u011b\u010f je\u0161t\u011b p\u0159ed prvn\u00edm z\u00e1vodem.<\/p>\n<h2>Sv\u011btl\u00e9, tmav\u00e9 a \u0161ed\u00e9 trhy<\/h2>\n<p>V roce 2018, kdy Williams jezdil v barv\u00e1ch Martini, popsalo jeho marketingov\u00e9 odd\u011blen\u00ed serveru RaceFans, jak se \u0159\u00edd\u00ed celosv\u011btov\u00fd kalend\u00e1\u0159 se zna\u010dkou vermutu na karoserii. Z\u00e1vody se d\u011blily do t\u0159\u00ed kategori\u00ed: <strong>sv\u011btl\u00e9<\/strong> trhy bez jak\u00fdchkoli omezen\u00ed, <strong>tmav\u00e9<\/strong> trhy, kde zna\u010dka mus\u00ed zmizet, a <strong>\u0161ed\u00e9<\/strong> trhy se zvl\u00e1\u0161tn\u00edmi pravidly. Francie a Ab\u00fa Zab\u00ed byly tmav\u00e9 trhy. V Rusku a Bahrajnu sm\u011bl t\u00fdm pou\u017e\u00edvat slovo Martini, ale ne logo. P\u0159\u00edru\u010dka, podle kter\u00e9 t\u00fdm v\u0161echny tyto varianty \u0159\u00eddil, narostla z osmi stran na za\u010d\u00e1tku partnerstv\u00ed na v\u00edce ne\u017e sto.<\/p>\n<p>Bahrajn byl dobr\u00fdm p\u0159\u00edkladem \u0161ed\u00e9ho trhu. V roce 2017 ho odborn\u00fd tisk popisoval takto: alkohol se tam p\u00edt sm\u011blo, na rozd\u00edl od Sa\u00fadsk\u00e9 Ar\u00e1bie, ale reklama na sportovn\u00edch akc\u00edch byla zak\u00e1zan\u00e1 a \u00fa\u0159ady \u017e\u00e1daly t\u00fdmy, aby se z \u00facty k m\u00edstn\u00edm z\u00e1kon\u016fm samy omezily. Toho roku z Williamsu zmizelo velk\u00e9 logo Martini, zat\u00edmco na Ferrari z\u016fstalo vid\u011bt mal\u00e9 logo Singha. Tato pravidla se v \u010dase i mezi zem\u011bmi m\u011bn\u00ed: proto je t\u00fdmy ov\u011b\u0159uj\u00ed z\u00e1vod po z\u00e1vodu a seri\u00f3zn\u00ed smlouva ur\u010duje, kdo za to odpov\u00edd\u00e1.<\/p>\n<p><script type=\"text\/javascript\" async src=\"https:\/\/bot.leadoo.com\/bot\/inpage.js?code=5Iq0Bj5B#seamless\"><\/script><\/p>\n<h2>Francie: Loi \u00c9vin a v\u00edkend bez piva<\/h2>\n<p>Mezi nejp\u0159\u00edsn\u011bj\u0161\u00edmi evropsk\u00fdmi z\u00e1kony nejv\u00edc ovlivnil kalend\u00e1\u0159 F1 ten francouzsk\u00fd. <strong>Loi \u00c9vin<\/strong>, z\u00e1kon 91-32 z 10. ledna 1991, povoluje reklamu na alkoholick\u00e9 n\u00e1poje, tedy n\u00e1poje nad 1,2 %, jen v uzav\u0159en\u00e9m seznamu m\u00e9di\u00ed, ze kter\u00e9ho jsou vylou\u010deny televize a kino, a zakazuje jak\u00e9koli sponzorstv\u00ed, jeho\u017e c\u00edlem nebo \u00fa\u010dinkem je p\u0159\u00edm\u00e1 \u010di nep\u0159\u00edm\u00e1 reklama na alkoholick\u00e9 n\u00e1poje. Za nep\u0159\u00edmou reklamu z\u00e1kon pova\u017euje i v\u0161e, co grafikou, n\u00e1zvem, zna\u010dkou nebo embl\u00e9mem p\u0159ipom\u00edn\u00e1 alkoholick\u00fd n\u00e1poj. Od roku 1995 nav\u00edc kodex chov\u00e1n\u00ed upravuje, jak v televizi zach\u00e1zet se zahrani\u010dn\u00edmi akcemi, na kter\u00fdch jsou vid\u011bt zna\u010dky alkoholu.<\/p>\n<p>V\u00fdsledek byl dob\u0159e vid\u011bt na Velk\u00e9 cen\u011b Francie 2021. Heineken na cel\u00fd v\u00edkend \u00fapln\u011b zmizel; na Alf\u011b Romeo se Singha zm\u011bnila na \u201eSingha Drinking Water\u201c; Ferrari sundalo v\u0161echny polepy Estrella Galicia; Peroni ponechalo jen svou modrou stuhu bez n\u00e1zvu. Velk\u00e1 cena Francie od roku 2023 v kalend\u00e1\u0159i nen\u00ed, ale lekce plat\u00ed d\u00e1l: tam, kde z\u00e1kon postihuje i nep\u0159\u00edmou reklamu, nen\u00ed v bezpe\u010d\u00ed ani nealkoholick\u00e1 verze se stejn\u00fdm n\u00e1zvem.<\/p>\n<h2>0.0 jako kl\u00ed\u010d, s ur\u010dit\u00fdmi limity<\/h2>\n<p>Nealkoholick\u00e9 verze jsou nej\u010dast\u011bj\u0161\u00ed odpov\u011bd\u00ed pivn\u00edch zna\u010dek. Heineken postavil svou p\u0159\u00edtomnost ve F1 na Heinekenu 0.0 a na poselstv\u00ed o st\u0159\u00edzliv\u00e9m \u0159\u00edzen\u00ed; Ferrari, Williams a Audi si za partnera rovnou vybraly nealkoholick\u00e9 pivo. 0.0 umo\u017e\u0148uje oslovit publikum, kter\u00e9 \u0159\u00edd\u00ed, z\u016fstat v souladu s poselstv\u00edm o zodpov\u011bdn\u00e9 konzumaci a na n\u011bkter\u00fdch trz\u00edch se objevit tam, kde b\u011b\u017en\u00e9 pivo nesm\u00ed.<\/p>\n<p>Limitem je pr\u00e1v\u011b francouzsk\u00fd p\u0159\u00edpad: kdy\u017e z\u00e1kon hled\u00ed na zna\u010dku, a ne na produkt, 0.0 nesta\u010d\u00ed. Proto ka\u017ed\u00fd, kdo vstupuje do F1 se zna\u010dkou alkoholu, mus\u00ed uva\u017eovat o dvou vizu\u00e1ln\u00edch identit\u00e1ch, pln\u00e9 a \u201e\u010dist\u00e9\u201c, a p\u0159edem rozhodnout, co ukazovat o tmav\u00fdch v\u00edkendech. Nejde o grafick\u00fd detail: m\u011bn\u00ed se hodnota bal\u00ed\u010dku, proto\u017ee z\u00e1vody, ve kter\u00fdch se zna\u010dka nesm\u00ed objevit, jsou z\u00e1vody, za kter\u00e9 sponzor plat\u00ed, ani\u017e by byl vid\u011bt.<\/p>\n<h2>Co mus\u00ed zna\u010dka alkoholu napl\u00e1novat p\u0159ed podpisem smlouvy<\/h2>\n<p>Z na\u0161\u00ed pr\u00e1ce s t\u00fdmy a zna\u010dkami vypl\u00fdv\u00e1, \u017ee ot\u00e1zky, kter\u00e9 je t\u0159eba vy\u0159e\u0161it p\u0159ed smlouvou, jsou po\u0159\u00e1d stejn\u00e9:<\/p>\n<ul>\n<li><strong>mapa kalend\u00e1\u0159e<\/strong>: kter\u00e9 Velk\u00e9 ceny jsou pro v\u00e1\u0161 produkt sv\u011btl\u00e9, tmav\u00e9 nebo \u0161ed\u00e9 a na jak\u00e9m pr\u00e1vn\u00edm z\u00e1klad\u011b;<\/li>\n<li><strong>druh\u00e1 livrej<\/strong>: kdo ji navrhne, kdo ji zaplat\u00ed, kdo ji nanese a s jak\u00fdm p\u0159edstihem, na voze, kombin\u00e9z\u00e1ch a vybaven\u00ed boxu;<\/li>\n<li><strong>skute\u010dn\u00e1 hodnota<\/strong>: kolik z\u00e1vod\u016f z\u016fstane opravdu vid\u011bt a jak cena zohled\u0148uje ty, ve kter\u00fdch zna\u010dka zmiz\u00ed;<\/li>\n<li><strong>poselstv\u00ed<\/strong>: \u010d\u00e1st rozpo\u010dtu na zodpov\u011bdnou konzumaci, kter\u00e1 se v posledn\u00edch smlouv\u00e1ch, od Heinekenu po Chivas Regal a Jim Beam, stala sou\u010d\u00e1st\u00ed bal\u00ed\u010dku;<\/li>\n<li><strong>digit\u00e1l<\/strong>: pravidla pro obsah, v\u011bk publika a platformy plat\u00ed i mimo tra\u0165 a li\u0161\u00ed se trh od trhu.<\/li>\n<\/ul>\n<p>Je to pr\u00e1ce, kterou jednou ud\u011bl\u00e1te po\u0159\u00e1dn\u011b a pak ka\u017edou sezonu aktualizujete, jako p\u0159\u00edru\u010dku Williamsu, kter\u00e1 narostla z osmi na v\u00edce ne\u017e sto stran. Pokud zva\u017eujete Formuli 1 pro zna\u010dku piva, v\u00edna nebo lihovin, v\u00fdchoz\u00edm bodem je na\u0161e str\u00e1nka o <a href=\"https:\/\/rtrsports.com\/cs\/vzorec-1-sponzorstvi\/\"><strong>sponzorstv\u00ed ve Formuli 1<\/strong><\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>\u010cast\u00e9 ot\u00e1zky o alkoholu ve F1<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kdo jsou alkoholov\u00ed sponzo\u0159i Formule 1 v roce 2026?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Na \u00farovni \u0161ampion\u00e1tu Heineken, partner od roku 2016, a LVMH s Mo\u00ebt &amp; Chandon jako ofici\u00e1ln\u00edm \u0161ampa\u0148sk\u00fdm od roku 2025. Mezi t\u00fdmy: Ferrari s Peroni Nastro Azzurro 0.0% a Chivas Regal, McLaren s Jack Daniel&#8217;s, Red Bull Racing s Heinekenem, Williams s Estrella Galicia 0,0, Audi s Paulanerem, Haas se Singhou, Cadillac s Jim Beam a Aston Martin s Glenfiddich.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Je reklama na alkohol ve Formuli 1 zak\u00e1zan\u00e1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Ne, Formule 1 ji povoluje, ale n\u011bkter\u00e9 zem\u011b ji zakazuj\u00ed nebo omezuj\u00ed. Ve Francii Loi \u00c9vin zakazuje jak\u00e9koli sponzorstv\u00ed, kter\u00e9 p\u016fsob\u00ed jako reklama na alkoholick\u00e9 n\u00e1poje; v Bahrajnu byla podle zpr\u00e1v z roku 2017 reklama na sportovn\u00edch akc\u00edch zak\u00e1zan\u00e1; v roce 2018 Williams popisoval trhy, kde mohl pou\u017e\u00edvat n\u00e1zev Martini, ale ne logo.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co d\u011blaj\u00ed t\u00fdmy na Velk\u00fdch cen\u00e1ch, kde se alkohol nesm\u00ed propagovat?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Zna\u010dku odstran\u00ed, nahrad\u00ed ji p\u0159\u00edbuzn\u00fdm produktem nebo ponechaj\u00ed jen rozpoznateln\u00fd grafick\u00fd prvek. Na Velk\u00e9 cen\u011b Francie 2021 Heineken \u00fapln\u011b zmizel, Singha se zm\u011bnila na Singha Drinking Water a Ferrari sundalo polepy Estrella Galicia.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co je Loi \u00c9vin?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Je to francouzsk\u00fd z\u00e1kon 91-32 z 10. ledna 1991. Povoluje reklamu na alkoholick\u00e9 n\u00e1poje, tedy nad 1,2 %, jen v uzav\u0159en\u00e9m seznamu m\u00e9di\u00ed bez televize a kina a zakazuje jak\u00e9koli sponzorstv\u00ed, kter\u00e9 p\u016fsob\u00ed jako jejich reklama, i nep\u0159\u00edmo p\u0159es grafiku, n\u00e1zev nebo embl\u00e9m.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pro\u010d pivn\u00ed zna\u010dky pou\u017e\u00edvaj\u00ed ve Formuli 1 verze 0.0?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Proto\u017ee umo\u017e\u0148uj\u00ed oslovit publikum, kter\u00e9 \u0159\u00edd\u00ed, z\u016fstat v souladu s poselstv\u00edm o zodpov\u011bdn\u00e9 konzumaci a na n\u011bkter\u00fdch trz\u00edch se objevit tam, kde b\u011b\u017en\u00e9 pivo nesm\u00ed. Tam, kde z\u00e1kon postihuje i nep\u0159\u00edmou reklamu, v\u0161ak nesta\u010d\u00ed ani 0.0 se stejn\u00fdm n\u00e1zvem.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Co mus\u00ed napl\u00e1novat zna\u010dka alkoholu, kter\u00e1 sponzoruje F1?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Mapu Velk\u00fdch cen, kde se zna\u010dka sm\u00ed objevit, druhou livrej pro zak\u00e1zan\u00e9 v\u00edkendy s jasn\u00fdmi n\u00e1klady a term\u00edny, cenu, kter\u00e1 zohledn\u00ed z\u00e1vody bez viditelnosti, rozpo\u010det na zodpov\u011bdnou konzumaci a p\u0159esn\u00e1 pravidla pro digit\u00e1ln\u00ed obsah.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Alkohol ve F1 funguje v roce 2026 na dvou \u00farovn\u00edch: na \u00farovni \u0161ampion\u00e1tu, kde je od roku 2016 partnerem Heineken a kde LVMH od roku 2025 p\u0159iv\u00e1d\u00ed na stupn\u011b v\u00edt\u011bz\u016f Mo\u00ebt &amp; Chandon, a na \u00farovni t\u00fdm\u016f, kde se piva a lihoviny objevuj\u00ed u Ferrari, McLarenu, Red Bullu, Williamsu, Audi, Haasu, Cadillacu a Aston Martinu. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":197759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20232],"tags":[],"class_list":["post-243206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formule-1-cs"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alkohol F1: sponzo\u0159i 2026, t\u00fdmy a z\u00e1kazy reklamy<\/title>\n<meta name=\"description\" content=\"Alkohol F1: sponzo\u0159i roku 2026 od Heinekenu po Jim Beam, francouzsk\u00fd z\u00e1kon \u00c9vin, zak\u00e1zan\u00e9 trhy a co mus\u00ed zna\u010dka napl\u00e1novat p\u0159ed podpisem smlouvy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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